Brad Spencer — How To Find And Focus On What Suits You Best

Boom, boom, boom. Boom, boom.

What's up, everybody? You're listening to the Hustle and Flowchart podcast with your boys, Matt Wolf and Joe Fear.

What is up, everyone? Welcome back to the Hustle and Flowchart podcast. My name is Matt Wolf and woo boy over there is Joe Fear and today we're gonna, we're gonna interview a second time guest. Mr. Brad Spencer is on the show with us today. Now, before I tell you about what we're gonna talk about, we have a favor to ask. If you haven't subscribed to this podcast over on itunes yet, please go over to itunes. Literally you can just type in hustleandflowchart.com that'll take you to our itunes page where you could subscribe. And if you haven't yet, please leave us a review. We're trying to climb the ranks of itunes with this show a little bit and we can really, really use your help. Now, Brad Spencer, what do we talk about with Brad Spencer today?

This guy has gotten very deep in two things and basically making his time a lot more effective with what he's great at, what he loves doing and all that stuff. He's gone through some training recently that he describes in very actionable steps how he's been able to trim like seven hours off his day or something like that. He claims to he's working three hours a day now, which I believe. And then the other stuff, it just doesn't even feel like work to him anymore. So he's created this perfect environment to be most effective. He's going to share that with you. And he also goes into some personality tests that he's run recently and we actually did as well. So we go deep into what that test is. It's totally free, so you'll be able to test it or take it for yourself and then you can actually act more effectively with what you're doing, but also with others.

Right. And as you learn on this show, I'm actually really anti assessments like this and personality tests, but this one is one that I actually get behind and think is very beneficial to people. And I'll explain all of that on this episode in a little bit.

Matt got converted on one one on everything, just one. I'm not analytical anymore.

I don't really care which Harry Potter character I am.

The hairy one, I don't know. All right, see you in the podcast.

Let's dive in. What is up? Brad? Thanks for coming back on the show and hanging out with us.

Veteran. Awesome.

A veteran.

Veteran og Veteran.

Flow chatter Flow chatter.

Yes. So how have you been lately?

Oh, life is, life is good. I'm just getting over our first big sickness with Little man. So that's fun. We made it almost two years before he got like a really good sick. So he's just like a day or two ago getting over that. So. I know the fun of last week.

I just, I just went through the same thing with our little one.

Something's going around. I feel like in the entire country everybody seems to be sick right now. So something's going around for sure.

Yeah, yeah, yeah, for sure.

Well, cool. We do have a little bit, a slight agenda for this show, but I think this, this episode might be a little more free form than normal normal because Brad was telling us about some really cool stuff that he'd been working on, experimenting with. He sent us a cool little, I guess you'd call it like a survey.

No, it was an assessment.

Assessment. Assessment. So he sent us that. We all took the assessment and analyzed each other and psychoanalyzed each other. That was kind of fun. So we're going to have a discussion about all this stuff that's been going on, but the sort of grand theme of it all is that it's all about being more productive, creating a better life, a better lifestyle for yourself. And it all kind of ties back to that and to sort of working on your purpose and working on the stuff that motivates you and working on the stuff that you really enjoy. And we're going to have a discussion around this stuff. And I think a good place to start is this reboot system that you just recently went through. And you kind of gave us some little teeny tips about the reboot thing that you did. But let's talk about that for a second. So let's, let's start by talking about what was that reboot that you did? And let's, let's just have a discussion about it.

Sweet. Sweet. Yeah, so I did that in November, the whole month. It was like a 30 day reboot. And actually the guy who I actually connected with because of the podcast was Brad Costanza. We've like, since the end of October, him and I have like really built a good friendship and we kind of known, like loosely acquainted over the years. And I listened to one of his episodes that you guys had a few months back and I was just like, hey dude, like we think alike and you know, love to build a friendship. And then we got on the phone a couple times and realized like, him and I think a lot alike on Certain things. And then, like, we have, like, very different approaches on other things, but we kind of roll in the same circle. So he actually, in one of our calls, was like, hey, I know you like the 8020 stuff from Perry Marshall. And, like, you recommended that book to me. And I just had, like, lunch with him or whatever. I think it was at a conference. And he's like, he's starting this thing called a reboot. And I was like, okay. So he's like. He sent me the video we talked about. He told me kind of like what it was going to be. He's like, I've already enrolled. You know, it's. I'm not an affiliate or anything, but, you know, it was, you know, 300 bucks. I'm like, oh, this would be great. And, like, so I didn't even watch the video. Like, I just bought it off his recommendation because Perry had told him, dude, you'll love this. So I was like, okay, well, that's a good recommendation. It was kind of like what I was looking to do at the time. And, you know, I was kind of, you know, 2017 was a great year for me, but one of the things that I kept kind of running into over and over was I noticed I was making some similar mistakes over and over, and they kind of had different details and circumstances, but they always kind of felt the same. And I was like, yeah, I'm just doing a lot of stuff I don't really enjoy. And then, you know, like, how. How can I cut through this? And basically, I took the reboot and we started out the first couple of days that we had. Like, every day there was a homework assignment. You fill out this, like, fly form. You have like five or things you got to check. So you're tracking stuff and building those habits. But the way it was, it was every day we got an email, and every day it was something to, like, really open. You're up. So, like, it's not so much the work. Sometimes it was only five or ten minutes, but each day it was like a mini paradigm shift would be the best way to describe it without getting the details. And when I went through that in that month, the amount of changes, because they started to compound, like, super quick, like a very fast returning investment.

And it was. It was kind of weird how, like, I was like, wow. Like, you know, you get rid of, like, some of the early ones were, like, getting rid of unsubscribing off of a lot of emails that fit a couple parameters that he gave and then some other stuff. Around, like, social media and then scheduling time for yourself. And a lot of stuff people talk about, but it's the way it. They all interacted together to literally create this, like, chain that, like, even to this day, I still spend, you know, a couple hours when I start the morning off, I don't pay attention to my phone when I get up. When I do, my day is off. But, like, five, six days a week, I still don't even open my phone up for the first hour when I get up. And so, like, all of a sudden, it's like, you feel like you're in control of your day, which then opens up all these opportunities. So I just got rid of a whole ton of stuff, and it's. It was like. It really was a reboot. So by the end of the month, a lot of the stuff in the beginning didn't really make sense, but I'm like, okay, I'm gonna just trust him. He tells us to do it, do my homework every day. And then, you know, every day, it was just like, he would tell us stories or, you know, send us a video of how to implement. Sometimes it was very implementable stuff, and then other times, it was just, like, opening up your mind type of stuff. Like, perspective, I guess, for lack of a better word.

So.

So after, it was just unbelievable. Like, it's. So I could. I don't want to get on too long of a tangent on that, but, yeah, just ask me anything you want about it, because I can't be a bigger fan of it.

So obviously, obviously, we can't just sit here and say, all right, just give us a rundown of what the course teaches, because that would be sort of taking Perry Marshall's IP away from him a little bit. But I do want to hear more about what has resulted for you from going through this. What sort of changes have you made in your life and what has the result been? Because I know you and I were having a call the other day. This was probably two weeks ago, you and I were having a chat, and you were just telling me about all this stuff that's changed in your business. And essentially. I'm paraphrasing here, but you essentially told me, I don't do shit in my business anymore. I just have little Minions running around doing all my shit for me now.

I just watched Despicable Me 3 last night, so that's funny that you referenced the Minions.

Yeah. So basically, like, the biggest thing that I realized is, and it took a little longer after the initial reboot because you kind of blast out all this stuff and then you clean out the wreckage and see what's underneath. You know, you think you need a lot of stuff, but you really don't. Especially with like Facebook. Like, I don't get on Facebook till the evening most days. And it's, it's just so nice to not be involved in everybody's like, drama. So when it comes to that, what it actually allowed us to do, like in the month of November, we built a process to systemize our email writing. So I took all my systems for email writing and I realized like, well, I don't have to do this anymore. Like, what if I practice a couple times and I, you know, critique and edit? The guys, you know, are. We have like three full time people and then like, I think three project managers and my partner's Dean. So Dean's been on the show. So in case anyone's wondering, that's who I work with. And Dean manages all that stuff. So he actually, I remember I was really scared. He's like, yeah, just shoot the video for me. And he kind of like fibbed me a little bit and I shot the video for him and then he just flipped it to the guys turn into a process using actually Gonzalo, who's also another person who's been on the show, his stress resistance course. So we use that framework. So I just got rid of all my email writing. So basically because of that course, like that took me out of all the copywriting that I didn't want to do, which allowed me to be more on the idea side and like the deal maker side. So kind of flashing forward now a couple months in, I've still done the daily improvements. He really iterates that whole, like, I think in the 8020 sales and marketing talks about like 8020 squared and James Schramko, I think you guys had on the show here recently too with that book. He talked about that as well. Those two are the only guys I've ever known that have talked about that concept before.

And long story short, I've, I've kept compounding that to the point where I'm like, I have like the four Cs of Brad. I went in and I was able, using Perry's frameworks that he talked about in the reboot to say like, well, what do you really do that makes money? And I kind of, I bought that book from Shramko when you guys shared that, I think in the Facebook group or something like that. And love loved it, loved it so far. And so I kind of like parlayed those two ideas together and kind of like Frankenstein them into my own thing, which is the four Cs of Brad, which everything I've ever done in 10 years online is fit into one of these four Cs or multiple of them. And everything I failed at has been outside of these. And those four Cs are content, campaigns, connections and counsel. So that's basically all I do now is I don't spend any time on any of the other stuff. And the reboot really forces you to realize like what's the 4% of what you do that gives you all your results? And Schramko talked about it, Perry wrote the forward to a book. So I know they're friends and stuff like that. And that's been like the biggest result. And it's hard to describe but like to put it in numerical terms, just to give some context, I work maybe three to four hours a day and then have a little bit of time for calls and we're doing pretty good. Like I can record, I can get on with somebody, record some questions and send that off to the guys and you know, I upload it to like a Dropbox folder. And Dean built me this really cool system, bless his heart. And the guys write the emails and I come back, edit them and then come back and I've actually outsourced my editing to a certain degree. I'm not fully done with the system as we record this. Like I'm still kind of testing a few things but you know, I can flip that off to somebody for 50 bucks and they'll go through all the emails and find all the grammar stuff and.

And then basically that's it. So you know, I'm, I'm either doing one of those things, am I creating content, is I, am I developing campaigns or improving campaign, Am I connecting with people or am I providing counsel as like an advisor to different businesses? And that's it. I literally don't like everything. It has to fit in those things. And usually I like to do two or three of them at the same time. That's when I really am hyper productive, when I. And I enjoy this stuff too, right. So I'm having more fun.

So where are you finding your minions who run your business for you?

Just the way Gonzalo talks about in stress free systems. So like Dean hires him. He's had a couple of these guys have worked for us for a couple years now. Two of them have worked for a little bit less than a year. They're, they're Filipinos in this case. But like in one of our my other businesses, we have designers in Latin America. So they're on the same time zone as us, which is pretty cool because Filipinos, like for east coast, it's if it's 6am here, at 6pm there, they're directly 12 hours apart, like on daylight savings to like Manila or whatever I think is the time zone for there. And that's just what we do. We just use the stuff that Gonzalez talks about in Joy Proof and stress free systems. Our business runs on stress free systems. So not to plug Gonzalo, but like changed our business forever. So with, with the reboot, it actually refocused me to realize that like the core, the skeleton, the framework of the business runs on what Gonzalo teaches in stress free systems. And everything kind of stems from that. So like I come up with a system like for example, like a marketing process or a way to connect with people, and then I say, how can I inject that into stress free systems to turn it into a process that like our guys can assist with or even if they only do like 60% of it, that frees me up to be more on the phone and I ain't got to be like the guys taking notes and like recording the call. Like, I actually have a guy. Like, this is one of the things I created off of the reboot, one of the lessons. I actually pay a guy $15 an hour per content to take notes on courses. You know, Perry talked about that at one of the lessons.

Is the same guy that you referred to us because I think we. Yeah, okay.

Yeah, it's his. Same, same guy I referred to you guys. But it's been great. So like I'll actually have him take notes on the questionnaires. Like I have, like, I have these series of email, like they answer the questions and that provides content to the emails. And it's kind of cool because I have him go through the audio. So those interviews generally take 15, 20 minutes. So what does that cost me? Like four or five dollars. And I just like flip him a five dollar bill on PayPal. And he. And he loves it. He's great. He actually is running businesses and stuff like that. And he's kind of trying to move more into my area. So I'm like, well, instead of just teaching you for free, why don't I pay you to go over some of the stuff and you can watch what I do and I get what I need and he gets to grow and become better himself. It's kind of a win win, which I'm all about that and. But that's just like little things. And I mean, there was something every day, like I have all the emails saved in my. In a folder because I'm still in. He attached this, like, membership, like, I think it's called Renaissance Club. And every day he's always sending us emails and, and a lot of them. I don't know if everybody, like, jives with his style because he's very engineer like, but my father's an engineering professor, so I get the way his brain works and the way he kind of organizes stuff. It just makes sense to me.

And he just like opens up, like, if I get like one or two ideas a week that I could easily put into action, they're just like little paradigm shifts and they compound like daily.

I like that.

It's like, it's. It's really sweet. It's so. It's almost small. If you're, if you're kind of in the hustling phase of your life, you won't notice it, but if you're kind of like, present to the fact that, like, you can do stuff every day to get a little bit better and over time that kind of like adds up, you know, if that's the phase you're in, you'll love like the reboot because it forces you to really shut off, you know, the bad habits, like being on Facebook all day and, you know, just mindless texting and reading and crap like that. So, yeah, it's pretty cool.

So before the course, I mean, I just want to frame this and it's not going to be all about Perry's course. Even though this is like massive breakthroughs for you, Weren't you working a boatload hours?

Yeah, well, it's funny. I did work a lot of hours and I worked a lot of hours doing garbage. Right. So they're trash hours. They're not really work the way most people think about it. So kind of looking back to like what Sramko said, I. I've actually used like, he. I forget what he calls it, like EHR or something like that.

Hourly rate or something like that. It's like improving that number. I've talked about something similar and I call it like return on energy. Like, that was kind of my thing, like roe, which is actually like a finance term that I kind of repurposed. And I've always kind of had that in my back of my mind. And I got away from that for a couple years. You know, when I, I. When I First got started online, I was really great. And then the last, like, probably four or five years, I've not been as diligent on that. And, you know, lazy habits kicked in and of stacked up until now. So I was doing a lot of trash work. And so when I started the reboot, I couldn't see it because it was like, it's stuff that, quote, unquote, needs to be done. And you know how, like, there's things in life where you think you need to do it, but you really don't. But it's not until you stop doing it that you realize, wait, nothing bad happened when I stopped doing that. Nobody got mad at me. Nobody is upset with me or whatever. So that's kind of what. Like, the first week of the reboot, I was like, man, where's the. Where's this gonna drop? Like, where am I gonna, like, step on a landmine and blow up, like, you know, piss off somebo or whatever? And, yeah, never happened. But that was my fear at first. That was like my big objection when I. Before I bought it, I was like, you know what? Screw it. I'm just gonna go in. I trust. I trust Brad's opinion. And I've loved Perry that. That 8020 sales and marketing books, like, my favorite book from 2013. So I was like, yeah, let's just go all in. Let's take the risk. Nothing bad's gonna happen.

Yeah.

And I was doing a lot of trash work. That's really what it was. And as soon as I stopped, I had all this extra time to really repurpose. Like, what do you really do that everybody likes? That creates all the value. And that's where, you know, kind of the four Cs kind of came about. As I percolated on. It took me about another month to figure that out. Like, it was over the holidays when I think I really got clear and I looked at everything and I was like, ah, shoot. Like, that's it. And I love all those things. Everything else, I hate doing, like, I hate dealing. Like, I look at some of the WordPress stuff that you guys. Matt, I think you used to have that really cool WordPress business. And I'm like.

I could never do that in a million years. I don't even care. I would lose my mind anyways.

I think that's a good segue, and we can probably always go back, but. Did you have something, Matt?

No. I mean, I had something, but I was just going to make a comment about how I love anything in business that compounds right I love compound interest in sort of investments. I love SEO because I feel like SEO is sort of a compounding effect. The more blog posts you get out there, the more, you know, juice your site has and the more that compound effects. And I feel like what you're doing with the reboot, Perry Marshall's reboot thing, is a very much a compounding effect. Little. It feels so little at the beginning, but you. You stack these things, and you stack these things, and you stack these things, and then the next thing you know, they've just compounded to the point where your entire life is. Has been changed.

Well, yeah, and.

And.

And like, like to. To take it away. Like what I realized at the end of the month and I looked back at my life and I realized I did this on accident with a whole lot of drama and, like, crazy work, but now I kind of do this at all. Like, I think that if you. If you go and work, like, I'm. I'm a very stable. I. I like things to, like, evolve, but I like, like, that slow and steady evolution that compounds, like, daily, right? Like 1% a day type stuff. And it actually is a lot of change. But for me, I focus everything, like, 10% of my life. So, like, you know, November was the reboot. So that was, like, productivity. December was actually, like, coming up with better frameworks to explain how to communicate. So I were. I like, just like, cratered all my old communication mindset and like, upgraded it with the disc stuff, which I told you guys about, which I think you guys want to talk about too. But that was December's and like, this month is all about offers and campaigns because I've actually, like, I never realized this, but I started to kind of get this hint in December, and part of the reboot was how much I despise the way a lot of, like, the traditional, like, make money online niche works. All the false scarcity, all that stuff. I mean, we've all talked about that before privately, and I just get really frustrated about having to play that game. And I'm like, I just don't want to do that anymore at this point in my life. I'm just like, there's enough problems in the world, and if someone has a solution, most people can't communicate the solution in a way where it's like, eliminating people's pain. Which, you know, we talked about Travis before the call, and we've all worked with him, and that's, like, one thing I think he does well, and that's where like, the compounding in December, like that's way it all compounded, right? So I actually focus on one area of my life. So this month it's like, how do you communicate offers to people where you're solving their problem and being like that servant, like, kind of like a servant to the people, if you will. I don't want to like sound religious or anything, but like looking at it from that point of view where like this product solves problems for people and how do you communicate that pain elimination to people? And that's the way I want to build businesses going forward.

That's solid, man. You know, and that's what's really cool. So right around that time, because I just look back on my slack. Matt, you and I have a little slack channel together. But yeah, it was mid December, you sent over and this is like a little transition to the disc thing. And a lot of this talk that you're doing is like, you almost like found yourself or re found yourself and you figured out what the hell's holding you back. What are you wasting your time with this trash work? Because I know we're freaking guilty of this every single day, and Matt and I here, we're working it, but this test was frickin amazing. And it's free, which is really cool. And everybody can check it out. I'll give you the URL in a sec. But basically it tells you exactly what holds you back, what you should be doing, how people should interact with you to like not push your buttons. Maybe there's ways to interact with people better. Whole list of things. It's like this massive assessment that you're.

Like, wow, it's my life.

Cool.

Yeah. No, this disc personality assessment thing has been pretty phenomenal in the sense that not just, you know, a lot of what it told me about myself is stuff that, you know, I kind of already, I kind of already knew. Where I found the disc assessment to be really, really amazing is that if you start asking other people to give you their disc assessment, it basically gives you a roadmap for how to communicate with them, how to interact with them, and how to best deal with them to get the most effective results from various types of people. And so anybody listening to this podcast before we kind of get Brad's take on the disc assessment, make sure that you go to our website and you check our show notes page and you go do this disc assessment, you're going to be blown away by the type of information that you get out of it.

Well, the way I, the way I tell it to people like this is how I sell it to people. This is when everybody usually takes it is. It's like living life with the cheat codes, right? It's like having the cheat codes, like when you. I don't remember what it was called. It was like that genie thing on, like, super NES where you plug the game in and it has all the codes. You're playing the games on Game Genie. Yeah, Game Genie. That's what it was. Yeah, that's. That's basically like what it's like. So that's. That's how I explain it to people. Because basically what it did, like, for myself, it kind of confirmed a lot of, like, long under, like, like those little intuitions, you know, in the back of your mind, you're like, I don't really. I don't really like this or this style of person. But, like, I can't figure out really what it is. I can't put my finger on it. And this is like, okay, now you can put your finger on it both in yourself and others. So as soon as you know how this stuff works. So disk stands for like, it's like how you make decisions. I is like how you interact with S is how you like your environment. Like, if you're like a stable or kind of more spontaneous. And then like C is how you like conscious conscientiousness, which I kind of like, think of the way they explain it is like how detail oriented you are and how you frame information. So, like, Dean and I have worked together. Dean was one of my first coaching students. I mean, this was like 2010 or 2011, something like that. And then we've been friends ever since. And him and I partnered up at the end of 15 again and stayed in touch. And he, you know, built his business and then his partner wanted to move on, and I kind of came in right about that time. And long story short, Dean and I, on a lot of things, like, we talk and, like, we both want the same thing, but the way we go about it in a lot of ways is like polar opposites. So, like, to give you an example, when I come across a problem, my first instinct is to call somebody who's already done it before and ask them to tell me how to do it. Like, I am not the one to sit in front of a computer screen and like, tinker with, like, a website to fix the way the image is showing up on a web page. Never going to happen with me. I've done it before. I'm miserable when I try to work that way. Whereas if I would, like, hit you up, Matt, because you know a lot about, like, WordPress. If I'm having a word of pressure problem, I could spend three hours figuring out. You'd be like, oh, dude, like, five minutes. Like, here's a Jing video. Boom, done. No problem. And I'd be a. I'd be a fool to not ask you for help, right? Whereas Dean, he is, like, the master. Put stuff together at like. Like, he can figure anything out. Like, and he can build anything. Once you kind of give him a brain, his brain can, like, convert it into, like. Like, he can implement better than almost anybody I know. And, like, without. With just not much direction either. It's pretty cool. But he'll. He'll sit there and figure it out. Like, that's how he works. So he'll kind of go into, like. Like, go beast mode and, like, turn his phone off and, like, he'll just get it done for an afternoon as opposed to, like, calling somebody up. So where him and I would work, we worked really. We worked really great together because we want the same stuff. But, like, when I finally realized how he framed information, what the disc profile allowed me to do, like, him and I both took it, and Gonzalo also took it. We kind of worked, like, had a little mini mastermind on this, three of us. And what I realized is the way I make decisions and the way he makes decisions, we end up at the same result, but the pathway that we go is not the same. So once you understand how someone makes their decisions because, you know their disc, okay, if you're, you know, high D, low D, high I, low I, all those things which will make sense once you guys take the test. If you're listening to that and don't know what that means, just take the test and you'll. You'll understand as soon as you do. It takes 10 minutes. But when you know that you can frame how you talk to different people in a way where they receive information the most effective. So basically, one of the reasons why I can get more done now is because, like, if I know someone's, like, a high C, that means they're gonna probably need, like, a lot of data. And, like, okay, well, you tell me it works, but when I show you the examples and the data attached to it now, it makes sense. That's how that person processes information. So if I go in, like, where they did in the past with. I mean, I didn't realize this, but this is what I did, I'd be like, yeah, dude, like, this is freaking awesome. Like, this guy does it and this guy does it. Like, all these people are doing it. We should do it too. Like, something to that effect, right? And that was like, I'd get really excited about that because it'd be like, oh, I see this guy get results. He's making a lot of money selling products with this campaign, and this guy over here is doing the same, selling so and so and so on. And then, like, sometimes, like, Dean would be like, well, well, what does that look like? And I'm like, who cares? Like, just like, here's the examples of the emails. Like, here they go. And it's like, for him, like, he would have to figure it out, and that's not how he process information. So instead of taking, like, 15 minutes, now when I show him something and I give him the data, he's like, yep, dude, totally makes sense. Let's do it. Whereas before, it would take, like, two or three hours of, like, hashing and thrashing and all that stuff. And it was. The only difference was the frame that I came at him with.

100. And I have an example.

The biggest value of the disc test. I mean, once you do that, you look. I saved probably two hours a day. Like, even with Christina, like, when we're running our household, I can frame stuff because I know her disc. And our life is totally like. Like, I mean, we still have our squabbles, like any couple does, but, like, it's. It's so much easier to understand where she's coming from. When she asks me something, and I'm like, okay, I know this is not how I think, but, like, okay, she thinks this way, so I need to say it a certain way so I get the point across. And it takes 10 minutes rather than an hour. You know, here's.

Here's another example, because Matt and I, we knew this from the day we started working together. Like, 10 years ago or more now, probably. I think it was 11, actually. I saw it on Facebook the other day. Crazy, but that we are completely opposites in the way that we approach problems as well. Just like you. But we get to the same point, but somehow we still jive with each other. Matt's not the extrovert I am. He's more the analytical thinker I'm not. That's why this show is called Hustle and Flowchart. But what's really freaking cool is that we both took the disc after you told us, and there's a graph that shows this perfectly. And this completely made the visuals. I mean, it confirmed what we always thought and what we've seen happen where.

We'Ll even put a screenshot of this graph on the show notes.

It's drastic, man. So it's like this triangle. I know, Brad, you've seen this in the Slack channel. Is that mine? Off the chart is going to the I. So this point of the triangle, and that's the extrovert kind of way that I approach people. His is extremely low. But my C, which is more of that procedural thinking and all that stuff, is very low. His is extremely high. So it's like literally the opposite triangle, but on the other corners. What? The D and the S. We both like stability. The D. I'm forgetting what that is. But we both like the same thing there too.

So we're both like in the same level.

What's great about that is, Joe, you and I have an extremely close profile in a lot of ways. But in the test, for me, this is the second thing I do. Once I know what people's desk profile is, which is at the top of their report, I go down to, like, page, like, whatever, and there's a lot of pages, but there's a lot of empty space. So don't get, you know, crazy. It only takes 10 minutes and it spits it out. Is how to communicate with this person. So it's literally like when you. When you learn how, like, everyone. I've had, like, literally like 25 people take this. People that I interact with, work with, friends, everything, like, because I'm. I'm just like building a massive database in my brain. Because to me, this is like the number one way to connect with any person that you interact with. I actually, I'll send you guys this. I've been testing it out and it's. It's probably like 80% accurate. It's this little app called Approach that was some company that does disc profiling for companies, has this little iPhone app that like, you enter a bunch of like 12 questions and about who you're talking with before you go into, like a sales meeting. Like, how they are and it'll tell you how to talk to them. I'll actually show you guys that I don't know how to shoot a video of, like, how an app works. But anyways, I'll send that to you guys to give to people so they can quickly implement this if they're in, like, business meetings. But one of the things is, like, when you know how to communicate with people.

All of a sudden, like, everybody will like you more. Like, so. So I find That I have way less friction with people now.

I. I don't take things personally. So, like, when I read, like, you know, we. You know, we did. We worked on that project over the summer, and, like, one of the things it said, like, in your profile, and I mean, you actually said this, like, two or three times and I thought it was brilliant, is like, what's the next steps? And it said in your profile, like, never leave the next steps, like, unclear.

Right.

Or something to that effect. Right. And I'm like, oh, my gosh. Like, it's like, how did. How does this test with, like, 10 little answers know that that's how he is? And, like, I use that with everybody now. Like, whenever I leave things off, it's like, okay, well, I'll do X, Y, and Z by such and such a date. And then you do A, B, and C by such and such a date. And then, like, we'll have a meeting the day after. So we, you know, pad the schedule a little bit, and then we'll move ahead.

Yeah.

And everyone's just like, oh, my God, that's great. Let's go. And it's like. Like, by one little reading of your profile, I swipe that one little data point, and I use it with everybody. And literally, I've done it with, like, 10 or 15 people, and not a single one has been like, no, I don't really like to do that. Yeah. You know, they're always like, yeah, dude, let's go. Right, Right.

That's cool.

So it's kind of cool, you know? Yeah.

Yeah.

I mean, one thing that was really noticeable in mine, and I think after reading it, everybody's like, yeah, that's you. Was the fact that. The fact that I do not take anything at face value until there's data behind it and there's more information behind it.

There's always, always a debate.

There's always a debate about everything. Like. Like, one example would be like, maybe you or Joe or somebody would send me, like, a YouTube video and be like, dude, this guy is killing it doing this. And then I'll watch the video and be like, that's an interesting technique, but what about this, this, this, this, this, and this? And then I will analyze the shit out of it until people go, yeah, maybe that's not a good idea. You know, Like, I will. I will read into everything until I've just completely analyzed it, and then I will make my decision on it. And if anybody just tries to say, like, oh, so and so is killing it doing this, I'm going to analyze whether or not it's going to work for me if you don't give me any sort of data, like, backed.

And sometimes I just want like an easy. Like, I want just a confirmation, like, yeah, all right, cool, great idea or something. I'm like, I just want a simple thing. And then I always like, no, all right, Matt's gonna say, but, well, here's the thing.

Here's the reason Joe and I work well together is there's this counterbalance. I do feel like in certain scenarios, Joe may more have a tendency to be like, oh, this is a good idea. Let's just jump into it where I have a tendency to be like, all right, wait, step back. Let's think this through. Let's discuss it. Let's analyze it. Let's make sure this is the right path. I go to the extreme in that direction. Joe tends to go to the extreme in the other direction. And so we balance each other out, and the result is somewhere in the middle. Joe forces me to not overthink stuff so much, and I forced Joe to not jump into things too quickly.

Agree that that's. That's totally. That's totally true. And it's funny because when I went. Visited Kennedy Space center here, because it's about an hour east of us, and they. They actually said, like in this one exhibit about the space shuttle, that when they launched the space shuttle, right before it breaks the Earth atmosphere, it like, slows down about 10% and then it blasts through, and that's what allows it to punch the gravity. So, like, it actually slows down to speed up. And I've always remembered that analogy when they were explain that because otherwise it would bounce off the atmosphere and blow up or something to that effect. But they have to slow down to pierce the. The Earth's gravity or whatever. And like, that's kind of like what Dean does for me where, like, I'll sometimes go so fast on something because, you know, like, my natural tendency is to see a lot of people doing something, analyze it a little bit, and then, you know, find a couple keyholes, fix those, and then move ahead. But, like, where, like, your energy, like that counterbalance, sometimes slowing somebody down just enough to get them to get out of that, like, kind of like that almost like boyish exuberance. I have that a lot. And I just like, I'm all in all the time. And that's where sometimes that's gotten me in trouble over the years because I. Until very like the last few years, I haven't had that person to counterbalance that energy and say, well, Brad, like, have you thought this through? What about this, this and this? And then I'm like, oh, yeah, I could. I should probably fix those things. Before we really go all out on.

This, do you think that would actually change your personality, or do you think it will just give you some more awareness where it might bring up a question in your brain? I'm just asking this because.

No, it totally does exactly what you said. Like, it actually, it's very helpful for me, but, like, until I understood that, like, like, like, like my partner Dean and Matt are very similar in this. In this respect. And. And that's where, once I understood how he processes information, I could see the value. And kind of, like, the way I like to think about it is, like, I can borrow that mindset for a little bit. Like, put the helmet on, think like that for a little bit, take it back off and still be myself.

Yeah.

So, like, 95 of the time, I'm just myself. Like, I really follow my disc profile a lot. Like, I look at all the sections. Like, it gives you feedback on, like, how to be better at work, how to interact with people better, how to stay motivated. I follow all those things very almost religiously. And even when I read someone's profile, I will actually give them advice framed in their profile. Right. Just to be more effective. And it works great. It's a lot. Life is a lot easier, actually. It takes a little bit of work at first to kind of get the hang of it, but it's good. But, like, with. With that, I actually find a lot of value because, like, Gonzalo, we brought him in as an advisory in our business, and we'd been working with him for a while, so we just kind of formalized it a little bit, and it was great because Gonzalo's wife is a high high D and a high C. And so she and Dean think a lot alike in certain areas. Okay. And way. And so Gonzalo has a lot of experience. Like, he's had, like, he's been married for, you know, quite a while, and he knows how she processes information. So he's. Him and I are very similar in certain respects. And then he also knows how Dean's mindset works because his wife's the same way. So he actually helps me filter that. And it's worked out really well. Like, we've been doing, like, having him as an advisor because he actually forces me to think a little bit, like. Like Dean. Not, like, maybe think like him, but Know how to frame it from his point of view.

Yeah.

And everything is so much faster now. It's like. It's like, you know, going from, like, first gear to fifth gear, like, instantaneously. And it's so much fun because you. You get to the point where you're like, man, like, my partner's freaking brilliant about xyz, like, thing, and this is like, his thing. Like, I was talking to Dean the other day, and I was like, dude, I know without a shadow of a doubt, given, like, the right data and, like, point of view, you could build anything. And he's like, damn right I could.

Yeah.

And. And I'm like. I'm like, how. How, like, cool is that to work with people who have that level of confidence? And, like, you can let go and say, look, bro, I'm not like you. You do your thing. I trust you. I got. I got your back. Whatever you need from me, I'm there. But you lead on this because this is, like, your strong suit. And then you can, like, kind of, like, have faith that they will deliver on their, like, whatever it is that they do. But it's. It's only because you respect their mindset, like, how they process information. I don't mean to be like, woo, woo, or anything, but, like, to me, I. I put a lot of value on that. In business is like, when you get someone's, like, vibe and you're like, kind of like, flow. It's kind of like music, right? If everybody's just, like, slamming notes and stuff on all the different instruments, it's noise. But then as soon as people are, like, harmonized, it's like, now you have a band.

Yeah.

And like, that's the way I like to think of disc is like, instead of, like, the guy drumming in the bat going back crazy, and then a guy on the guitar booing his thing, and the guy singing, doing his thing, and then it's all like, what the hell is that noise? And then all of a sudden, when you guys, like, sync up and you're like, kind of like, jiving with each other, that's like what the disc is. It's like the business communication version of, like, when a band kind of harmonizes and they're all like, I don't know a lot about music, but, like, when they all sound good together because they're working with each other rather than, like, countering with noise. I don't know if that makes any sense.

Perfect sense. I've been thinking about this based off of stuff that Matt and I will Do. For instance, if we have an idea, I'll think one thing, he'll think another. We obviously are talking about it because the goal that we want to get to is the same roughly. But it's the procedure. The way we're gonna approach this thing. We were, we're kind of throwing out the idea and it's kind of like the advisor. What you did with Gonzalo, what are your thoughts on getting like a third party person outside of vested interest or maybe they do as an advisor, who knows? I don't know what your take is, but like someone like a you, for instance, on our business, if we have like something that we're just debating about, we just can't reach a specific way forward Mediator go. Yeah, exactly. Or just someone who has our best interest, both of ours at companies, whole whatever life. But maybe it's that, hey, you know, let's try this or let's go with that. That I, you know, it's kind of that outside perspective.

Well, it's actually been great. So. So what's funny about this is that the better you get at being advisor for others, the more you, you need it yourself. So like, like this is where like pride kind of kicks in and you have to like check your ego at the door and really be focused on like the outcome that you want to achieve. So like in your guys's case, if you guys are a hundred percent aligned on the outcome, but you're just not quite sure the best route to get there, that's really easy to fix. There's a different type of advisor, like third party to figure out, like, are we aligned on the big picture stuff because you got to do that first before you can actually figure out where you want to go. Right. If you don't know where you want to go on vacation, it's kind of hard to figure out how you're going to get there. And a lot of people kind of go about this second way. They're like, oh, I've just been working and working and working and working and hopefully I'll end up where I want. It's like, yeah, not really effective. So like in my case, like I have a good way of getting people unstuck because like the way I go about it is I like to ask questions and I find people exceedingly interesting. And especially now with like the disc, once I have them take it, I understand kind of better. I mean, I still have my blind spots like we all do, but it's a little bit easier. So like what I'll do is I'll help people get unstuck by asking questions and getting them refocused on that bigger picture. Because then you can say, well, like, who is the right person for this strategy? And then it becomes like a, I lead on this, you lead on that. And that's really important is to like, really divvy up the responsibilities. But not based upon like, well, I do this and you do that, but more like, well, in this situation, you know, like, if you were doing like, say, affiliates and you were like, yeah, we really want to get affiliates. And, and. And, you know, people kind of. I've done a lot of that in the past and made a lot of money for a lot of people. But like, the conscientious people who maybe don't like to talk to people as much or they're a little more nervous, like the low I you, you know, and then one partner is a high. I. I can be like, well, look, so and so is handling this, but that's not really his flow. So why don't we flip this around and when you go reach out to Bob, Jim, John and Joe, come back with these four data points so your partner understands, like, because it's the data side of the affiliate arrangement, not just the friendship, you know, hey, are you excited to run our promotion? Like, that's a high, high task. Whereas, like, Dean is like, dude, go out and get deals and then come back to me with like, X, Y and Z so that we can actually implement it. So one of the big mistakes that I made in the fourth quarter is I'm not always the greatest person to project manage, especially when there's a corporate entity involved. I don't have a lot of experience working in that environment where people are very much like, cover their own butt as opposed to just figuring out how to get the project done. Like, I'm just like, let's win, let's go. Right? And then that's my natural flow and I had to grow a lot. Like, we're working on this one deal that's taken forever because I'd not experienced in that. So Dean kind of stepped in and managed that and it worked. Now all of a sudden, everything's back on track and moving like, lightning quick.

Nice.

Just by switching that person around. So, like, coming in as an advisor, like, I'm working with a gentleman now. We're getting ready to finalize the contract to get a project out. And he said to me, he's like, dude, you. You help people get unstuck because you empathize with Their stories and you know where they're at, but you don't buy into the bs. And I'm like, yeah, you're right. I do do that. That's kind of what I do. Like, my interacting with people, like, I hear what they're saying, I understand that to them it's a big deal. But I also know that most of the time, fears are just that they're bs. So if I can kind of, like, acknowledge, but then kind of redirect them away from their fear, I've had people shift things so fast that they don't even. They're like, how? I don't know how the hell I would have ever done this without you. Right? And, like, same with Travis, like, with the coaching I'm doing there, like, you know, I eat my own cooking. I was stuck in certain areas, and he said some things to me, and I'm just like, man, like, I've done this stuff 10 years, and I never heard anyone say it so succinctly. Right. In that one specific area. So, like, when you be, like, one thing I realized in 2017, when you become an advisor, and I did, like, half a dozen advisory deals last year, some better, some. Some didn't work out as well as I wanted to. And the biggest thing I realized is that I actually needed more advisors last year, and towards the end of the year, that's what I did. Disc was an advisor, even though it wasn't really, like, a person, it was like a test. And then, like, we brought in Gonzalo to fix this problem in the. In the business, and it's. It's working unbelievably how much faster we're going on things. And, you know, I hired Travis as an advisor for this, you know, to be better at offers. I mean, it's just. It's one of those things. You find someone who has that fix for you. You bought, you almost. You pay them to use their thing now you integrate yourself, and now you're more effective. And that's kind of.

It's true.

I mean, that's the best way to think about it.

We kind of use. This podcast, actually is almost like our pool of advisors. And that's what we actually love about this show is, you know, when we have issues that we need to solve in our business, we go and figure out, okay, who's the best person that could solve this. And then we chase them up and chase them up and chase them up and then get them on the show. And so we kind of use that as a little Bit of a mediator. But I do think what you said in there was. Was gold as far as, you know, this isn't obviously relevant to everybody because not everybody has a partnership, but I do think it's very, very important that roles be split and each person kind of knows, okay, I'm going to focus on this. You focus on that. And, you know, and Joe and I have kind of done that with our business. Like, he's essentially the CEO on one aspect of the business, I'm essentially the CEO on another aspect of the business. But there are things that occasionally we kind of, you know, we. I get into my analytical mind and I say, I don't know if this is a good idea. And he says, yes, this is a good idea. And we do need that sort of mediator thing. And I think the podcast helps with that, and the network we've built around the podcast helps with that. And so I would love to do.

That for you guys. I mean, we've worked together for years now. I mean, I know. I know both you guys pretty well. I mean, I would be. I would. I would love that. Because, I mean, regardless of whatever the details are for the specific situation, it's like, once you understand people and you care, like. Like, that's the big thing, you know, like, because I even take this out outside of this, like, the way you interact with your spouse or significant other will dramatically improve because this is like, the best problem solving framework that I've ever seen. And there's a couple of them that I use. And disc is. Is more practical than a lot of them because I don't like a lot of stuff that's hard to convert into action steps. Like, I find that, like, even though sometimes I kind of. I talk a lot, and I've always been very extroverted that way. I do, like, when people can say, well, yeah, Brad, I hear you, but, like, what's the next step? And I grew a lot in that area in 2017, like, just like, framing that, because in my mind, I would have all those next steps, but I would never verbalize them to other people.

Right, right.

I didn't realize that other people couldn't see that because, like, in my brain, the next steps are as clear as day. So why do I even need to say it? That's kind of like what my unconscious was doing.

Yeah.

So as soon as I realized that not everybody thinks that way, and the disc helped me to see that, it's like, oh, dude. Like, well, I had that information all along, and I was. I was joking with Dean the other day. I was like, you know, for the longest time in our partnership, to give you guys a practical example, I would give him so much information because I thought for him to speed up, I needed to give him more, like, more examples, more templates, more frameworks. And he's kind of like, that actually slows him down because he can't make a decision between X and Y.

He can only use so much data. He's that data, data brain.

I'm like, I'm like, I'm laugh at it now. It's so funny because it's like we were so slow. And it was just because, like, as soon as I stopped doing that.

He makes decisions faster than me.

There's also an element of, like, the data bias. And this is me and my analytical brain. That's going to go off on a little bit of a tangent here.

That's okay, that's okay.

But let's say that Joe was trying to prove a point to me that like, oh, we need to get into E Commerce. This is just an example. He's never tried to get me into E Commerce. But let's just say that like Joe was saying, we need to get into E commerce. Here's proof. And he sent me like 10 YouTube videos. Well, because he's already believing that we need to get into E Commerce, he's going to send me all the information that's going to prove his point versus, you know, information that proves that discusses both sides. So there is a little bit of an information data bias that can happen. If you're trying to prove a point to me that this is the path we need to go down. And me being that analytical side, I don't want you to send me all that. I want you to tell me your point and I'm gonna go do my own research and look at both sides of the picture.

Independent research.

There's. There, there's actually a thing. And I read an article about this on Bloomberg yesterday and the context is politics. But there, you know, everybody says, like, people are gonna believe whatever their party says and like, which is called confirmation bias. But there's actually another bias that work and they've done studies on this where it's called desirability bias. So if information is received more efficiently when it confirmed, when it, like, it shows the thing you already desire. So, like, I forget the context of how they tested this. But there was like, if people are. If, like demo. I think it was something like if Democrats who voted for Hillary expected Trump to win when Trump won. They weren't as disappointed as Democrats who got information that like they wanted Hillary to win and then when they found out she lost and they didn't think Trump was going to win. So depending on how people thought, like the thing would go would be how they reacted. And they did like surveys and stuff and that was kind of the basic context. But there's actually the desirability thing. So if you already believe something and you're looking for information that confirms the thing you already believe, well, that's a bias. But then there's also like, does this information tell me about like what I desire the most? Does it help me desire the thing I already want more? And I've only read that one article about it. But it's just funny, this came up yesterday where I know I do that, where I'm like, I'll find 10 videos that like, like that, like, like I, I do that like exactly what you said about like give you the 10 videos that prove the one side rather than the pros and the cons, which is exactly. It actually says that in the disc profile high C people are like, give me the pros and the cons and then we'll weigh them and then we'll thrash it.

Yeah.

As opposed to just giving me the one sided view, which is very much the way eyes are. Like a high eye personality is able to persuade very easily. So they like. For me, I would go out and talk to people and ask them questions to kind of persuade them away. And that's actually something that like Dean and I, with Gonzalo's help have discovered about the way him and I interact is that if I look at his profile and mine side by side and I'll put them up on the screen and I'll analyze them and I'll be like, yeah, I've definitely done that. Where I will try to persuade him to my point of view. And because he is, because he's, I think it's because he's a low, I've had to look again. He will, he will initially buy into my perspective, but in the back of his mind he'll have kind of like something similar to like buyer's remorse, like on like a decision remorse maybe. And he'll, he'll, he'll go slow because he'll realize, yeah, I really bought in in the beginning, but there's things I just don't understand. And now I'm a little like nervous and it's all unconscious stuff, right guys? Like none of this is unconscious that.

Describes me as well. I mean I'm the type that will make a decision, we'll go forward on it. I'll be like, oh, then I'll start to second guess the decision. I could definitely see that. And I, I think Dean and I are probably very similar in a lot of respects. You know, we've, you are, we've had, you are.

By the way, I've read both your profiles. You're, you're, you're probably like 80, 90% similar in some ways. But, but the one difference is your Ds are different. Like he, his D is definitely different. Oh, oh, oh man, I walked right into that one. I'm sorry, I walked right into that one.

Yeah, you did.

Anyway, we actually do have to wrap up. I do want to kind of end on one little point. I'm not typically a big fan of these analysis.

This has been a big fucking debate with Matt and I actually, I don't.

Really like a lot of these assessment type things. I feel like there's a lot of self fulfilling prophecy involved. It's almost like the horoscope type thing where you take this assessment, it tells you that you're this one way and now your brain starts thinking, okay, this assessment told me I'm this way so I'm going to start acting this way. So I do think there's a large self fulfilling prophecy element to these assessments. However, this disc element I feel has been different than any of the other assessments that I've taken because it actually does have really great information on how to interact with people like me, how to interact with people like Joe in the most effective manner. And that's what I like about it. It's not just like here's who you are, it's a, here's how people, people should interact with you and it gives you information on the best way to approach situations with the type of people. Which is why I actually like this assessment but have not been a fan of pretty much any other assessment I've ever taken that is similar.

It's like this, right? Like if you, if you think of it like this, if you could choose the easy way or the hard way and get the same outcome, why would you ever choose the hard way? Unless you have a suffering like identity where you just love to suffer and you know, put yourself through hell to prove to yourself that you're awesome if you're, if you're past that in your life, you know, Anyone listening? Because a lot of people have this and they don't realize it, but if you're One of those people that's like, look, I want to get to the most effective outcome. And like you also get to the point like for me and this, I'm, you know, I'm 32 and I'm at the point in my life where like I don't want people to change. I don't believe people change. I think they evolve over time, but generally people stay basically the same, but they just evolve and become more effective as they grow, grow up and get older. And, and that's where I think it's really important to look at this and say like, you're not changing people, you're looking at people. This is the way this person is, that I might be able to have them have this big breakthrough awakening thing like, you know, everybody wants to have like in the self development world. Or I could say that this is the way the person is. I'm going to work with them the way they are and create the most effective outcome and the least amount of stress. So this is how to interact with people with as little stress as possible.

Yeah, well said.

Bottom line, like that's, that's, that's it. Like, and if you're not willing to take 10 minutes and take the test, which I mean you guys will link to the show notes and it's free, right? Like the one that we're talking about. It's like if you're not willing to do that, then like I don't know how to help you. Like I don't really know how to help somebody if they're not willing to take 10 minutes and not pay any money and then pay attention to it and read the damn thing and, and then do it with your friends, do it with your spouse, do it with everyone you interact with and realize like your life will be exponentially easier. And the thing too about it, you'll also be more. Because like you say that that confirmation where it kind of tells you what you already are, like a placebo effect type of thing. That's actually why it's effective because instead of second guessing yourself and like saying, well, I'm this way and like all these other people who are successful are this way and I need to change to be like them. No, bro, you need to be like yourself. Like stop trying to change who you are, be more yourself. And then, and when you're with those people, interact with them that in a way that's effective for them and you're still yourself. You just kind of like borrowing another frame of mind when you're talking to that type of person. And that's the way to really think about it.

Yeah, for sure.

Let's give them some next steps. So. Exactly what you said. So if you're listening, just go to the show notes page@evergreenprofits.com and click there.

I got a lot of stuff I'm linking you to on this one.

Totally free. Matt, take the rest.

Yeah, I'm show you a screenshot of mine and Joe's disc graph because we talked about this, about how they compare. And we're going to link you out to the disk and we're gonna link you to Perry Marshall stuff and Gonzalo stuff and Dean stuff that we've done with him because we've talked about a lot and this has been a pretty very wide range conversation.

And I want to get on. Yeah, I want to get on freaking Perry's thing. Because it's not always open. It's not always open. Yeah, we put our names in there I think a month ago when we heard this and still it's closed.

Like, come on. Yeah, yeah, hit them up. Like, hit him. Hit up their support desk. I don't know how they run that. I just know it was like starting because it started at the beginning of the month, like at the calendar month. I don't know how they run it, but yeah, it's been. Changed my life forever. I mean, it's one of the best things I've ever purchased, frankly.

Right. So we've got a couple little wrap up questions that you've already answered once before. But are there any new books that you can recommend from that you've read recently? I think you've been. The last time you were on the.

Show was like the Schramko book is one. I mean, obviously, I don't know, I'll say it anyway. Like, I've been reading the Bible a lot and getting a lot of really good productivity insights out of that. I have a free Bible app on, like it's called YouVersion. It's pretty cool if anyone's into that. Like, there's a lot of business stuff in there, lessons and things that have really helped me out. The other thing I would say that I've really enjoyed was Shramko's book that you guys had on. I'm still like part. I'm like three quarters of the way done because I got stuck on, you know, doing other things in December and the holidays and took some time off. But I've picked up like every page. There's like one little insight and it's Written. I mean, at least for my style of reading. It reads like a conversation, not like a thick, dense text. So, like, I really dug that a lot. I know you already recommended that book, but, yeah, we had James on the show. Yeah, 80, 20 sales and marketing from 2013. I mean, he's got a free funnel on there where you can get, like, a free copy shipped in the mail. You can pay, like, 20 bucks on Amazon to get the Kindle. I've got that print Kindle audiobook. I listen to it twice a year. I get new insights every single time. I'm actually due here in, like, February to read it. It's been six. Over six months in February, so I'll probably read that next month.

So do you have a website right now that you're the website?

Yeah, I'm actually getting ready to start Leverage show. Like I told you guys about that. Oh, one book, by the way. Ray Dalio's Principles. That's the other one I'm listening to. Audiobook.

That is an awesome book. It's huge, but it's good.

As for websites, I'm getting ready to start the podcast Leverage show where I get on with people and I talk about. I'm actually going run to record some seed content here in the next week or two and load it up and then get started to interview people where I find out, like, the number one piece of leverage in their business that they wish they had when they started. And that's where the conversation goes. Everybody answers the same question. I'm really excited about it. I've got like, nine or 10 people that have already said they would get on, so I want to. I'm still figuring out the schedule and stuff, like, probably a couple times a week, some episodes out there, but it's actually, like, my kind of, like, way to connect with people that I've always wanted to talk to and ask them a question that nobody. I've never seen anyone answer. Like, Costanza is actually helping me. Brad Costanza is helping me a lot with, like, just getting this stuff up. And you guys have shared some things, so I'm really excited about that project. But that's right now, the website, obviously, like, Dean and I run the online Empire Academy together, so. The online Empire Academy dot com. So sweet.

Well, my sites, it's been real. It's been awesome. I think hopefully we're gonna be on your podcast at some point.

Yeah, for sure. You guys are in the first group of people that I want to record with, so.

And everything you mentioned today is gonna be in the show notes. So if you're listening to this in your car or out for a run, get to your computer now. Just stop whatever you're doing.

This is funny. Matt's talking about running. Matt's never run a day in his life.

I run on.

Actually, funny story, and then we'll wrap up. Yeah, I took him to a track.

We don't need any funny stories about me running.

Took him to the track? Yeah. On the street. This is like 10 years ago. His only freaking shoes were basketball shoes. He ran two laps. And then he bitched at me because he had blisters all over his feet.

And he was, like, running.

Like a.

Running. That's why. Because fuck running. There's so many better exercises.

There are now. I used to run, and now I don't really like.

All right, anyway, we gotta run, so. No, we don't.

We're not running.

Okay. All right, anyway, thank you, Brad. On that note, we'll go ahead and wrap it up. I'm dying. I'm so laughing.

I had to, like, mute myself. I'm, like, laughing my butt off.

It's okay.

Lord, that's funny.

See you, buddy.

All right, see you guys. Bye.

Bye.

All right, thank you. And I hope you just enjoyed this episode you just listened to. Now, right now, before we sign off, I have a few things I would love for you to do. So the very first thing is to go find our guest on Facebook and tell them that you loved their episode with us. That's going to help them. Them just feel good about themselves, but also it's going to spread the word a little bit more for us. Go find them on Facebook. Everybody's on Facebook. And go say that you love their episode. And maybe one cool thing that you learn there. The second thing is to go to itunes and subscribe to our podcast. Just look up hustle and flowchart and hit the subscribe button. And the very last thing, the third thing, is to leave us a review on itunes or wherever you're listening to this podcast and help us spread the word more. That's how more people are going to get this awesome knowledge, this. This cool podcast training, and a whole bunch of other cool free training that we give out@evergreen profits.com. so that's about it. Go find them on Facebook, go subscribe on itunes, and leave us a review. You would be amazing if you did that, but you're always amazing. So thanks for listening and we'll catch you in the next episode.

You're awesome.