Charles Byrd - Using Systems To Build And Maintain Strong Relationships

I'm a fan of turning every call into a win by knowing what outcomes are good outcomes, like booking a JV referrals, creating integrated partnerships, just telling someone about a new tool or something that you know they're going to get a lot of benefit from just based on what they're trying to do.

This is an intro. Intro, intro, intro.

Hustle and Float Shark with your boy, my boy, Matt Wolf and Joe Fear.

Hey. All right. You are in for a treat today, my friend. So we are having Charles Bird on the podcast or we have Charles Bird on the podcast. Now. This guy was introduced to me by another gentleman named Jay Rook who basically was like, you need to know Charles, he is the best connector out there. But he doesn't just connect with people for no reason. I mean, the guy's got an intention, as you should too. What he's doing is he's creating the most profitable joint venture partnerships through his systematic way of networking and connecting with others. That's exactly what we're gonna talk about in this session here. So what's really cool about this is that we are all surrounded by opportunities. We all have a network of people to connect with and figure out what opportunities exist because they're not usually super obvious. So that's the power of having a system. And also by connecting with people all the time, you're just gonna keep stirring up opportunities. It's something Richard Branson said is opportunities are like buses. They come every 15 minutes. And in this case, you can set up that if you want in your life. And that's just with connecting with people and systematically having follow ups and connections in ways that those can turn into potential revenue or maybe partnership, affiliate partners. Maybe you have a launch coming up and you want to get JVs on board to help you out. Well, that's a reason for it. Maybe it's just connecting people for connecting sake, but, you know, maybe there's some revenue from that too. Whatever. The point is Charles gonna lay out exactly how he does this. With the tools, with the systems, with crazy hacks that we never even thought of. So just strap in because this thing is going to be a doozy and we all need to connect with people. I mean, period. We're humans, so you might as well do it from the best, with the best structure and system and person who's doing it that I've found yet. So you're gonna have fun here. And make sure to get the action guides. They are totally free. It's actually just the action guide for this episode. They're free for two weeks of this episode going live. You can get it for free. And you want to get it because it is the condensed version of all the biggest nuggets and processes that you're gonna hear here in this episode. But we actually make it easy to follow along. So in this episode, just like any normal conversation, there's scatter aboot all the different gyms and whatnot, and not always in perfect order. But that's why the action guides. So you can then just jump right in and get something of gold, figure out that process, and that's where they're all living. So go to flowchartgroup.com that's flowchartgroup.com you might want to even pause this right now to go get it. Go@flowchartgroup.com it's going to redirect you to our Facebook group. This little application. Just a few little questions. One of those is your email address. Make sure to plug that in there because that's how you're going to get the action guides. So flowchartgroup.com, answer a couple questions and include your email address in there. You're going to get access to our community where we're all hanging out in there, including a lot of the guests on the podcast here. And you should be in there as well. And then you're going to check your email and then get those action guides. So that's where you get that. I think we're good to go. Let's go hang out and chat with Charles Bird. All right, Charles, we're rolling. Thanks for joining us today.

My pleasure. Thanks for having me.

Yeah, man. I mean, we're. We're kind of talking about this off air just now is like, you showed up at the right time. I feel like we've been having. We've been thinking a lot about this. We've been getting requests is, you know, on the affiliate or joint venture side of things, how to properly do that, you know, kind of the why, the how. And I know there's different models there as well. So I think bringing clarification to that from your perspective would be super helpful. And then we were talking about how you were talking about our show actually, and you were talking to your group and like, ah, they named it, you know, they named the show like really nice. And it's actually an extension of our personalities and, you know, the hustle being me more so. And the connector type, which you are. I felt like, oh, my God, this would be like, for me, selfishly, like a really Cool chat because you're all about systematically connecting with people and growing your network with purpose. So I think it's going to be a cool discussion around those two pillars, I guess.

Yeah, it was, it was fun highlighting you guys in the group because we were going through this exercise of designing your irresistible offer, the naming the market, the pricing, all of that. And I was like, right at the end, I'm like, and I'm going on the Hustle and Flow Chart podcast. Nailed the name, nailed it. Great.

Thanks for the shout out there. But give us a little before we jump into all the meat, give us just a quick little up to speed background of yourself maybe before the JV world because I know you were doing some other stuff before that.

Sure.

So I worked in the Silicon Valley for 15 years. I was a director at a billion dollar SOFTW company. I left because I wanted a taste of that freedom I read about in books that entrepreneurs were purported to have. I created a low ticket productivity course and being brand new to the space, had no audience at the time. So I figured out very quickly I should simply make friends with the folks who already had my ideal audience. And so even though I was teaching on productivity, I'd frequently get asked to speak at masterminds and events on joint ventures and was basically talked into putting on an event specific to that called Pure jv, which has been running now for more than four years. And so I consult on that. I have a group program on that. I systematically book two to six joint venture promotions per week for my own programs and offers. And it's very fun showing people how to do that. Just like you, building relationships and having the best practices, habits, digging the well before you're thirsty, staying connected with people. And it's based on providing value first. It's based on kind of having a wake of goodness in front of you. And so people pick up on the first ring because every time you're around they end up with something cooler than before you showed up.

Yeah, no, it's an interesting way to look at it because it's definitely how I've always leaned into relationships is it's creating this bond and there's always a mutual connection somehow, even if we're kind of not the same, talking the same language or whatever in business. But there's, yeah, finding commonalities and there's opportunities that come of that. And the fact that you're booking what, two to six every week is telling of that talk. I mean, well, before all that I feel like, because you have a perspective around Affiliate marketing or getting affiliates behind you to promote your stuff as compared to joint ventures. So kind of curious of how you would define the two of those.

Sure. So I think of affiliates more like someone could sign up to promote something without even really having a relationship with you. There might be some page they go to, they sign up to be an affiliate maybe, and hopefully there's an approval process to that and then they're given assets and resources to do so with an affiliate link. I do that frequently with software tools. I'll be like for evernote, asana, stu McLaren searchy tool. Like, if you're referring tools out anyway, you might as well make a penny on it. That said, when it comes to partnerships, joint ventures and building real relationships, long term relationships, designing things to be the most successful for someone's audience and them personally, architecting promotions to, to perform optimally by designing the, the mailing dates, the messaging around it, it's just a lot warmer and personal and you get better results. It's more fun because you end up having conversations with folks like you. And so it's more rewarding. And those conversations lead to an insane amount of opportunity as well. I frequently feel like I'm in Scrooge McDuck's money pit, but I only have so many hands and pockets because there's literally more opportunity than you could possibly even chase down, which you guys probably experience that with the guests you're having on regularly. There's always cool opportunities that come from those conversations.

That was one of the reasons we started a podcast. It was to create this systematic way to connect with people at scale and the ones that, you know, we wanted to give value along with the world, you know, collectively put that out there. But yeah, you're right. I mean, on the back of these podcasts and even before there's a connection happening and the relationship building and yeah, we found through the course of conversation, just here, but also outside of this, like, shoot, you never know, there's always these little hints. I feel like there's like breadcrumbs always being laid in conversations. If you're paying attention, you know, you can either partner up or maybe you refer someone else to someone else. It's kind of like Jay Rook did for you. He's like, hey, you got a chat with Joe and maybe there's a podcast or something here. You guys seem like similar people.

Yeah. I consider it connecting the dots for others simply by listening first. Like listening to what people are into, who their market is, their ideal clients, their core offers. Because when you Learn about that. It puts you in a wonderful position to help them. Maybe you know, an ideal client for them so you can send that referral, maybe you know, an ideal JV partner.

And it gives you a sense of this person and their, their audience and market. Is there a fit between perhaps what, what you offer and the intention is whether there's a fit or not. The goal is to provide them value to get where they're going faster. I have a example I like using about a joint venture call that wasn't a fit. And it would have been really easy to be like, well, this person happened to be in England selling foreign language training, which not a JV fit for me or my audit. So we could have said, well that's cool, good luck. But instead we said, who would be an ideal partner for you? And so he came up with some names. I came up with some names. He connected me with Dr. Metivier, who I booked a JV with. He connected me with Jonathan Levy, who I've booked many JVs with. Jonathan Levy referred me to Joe Polish, who I helped with his systems for five months. And right before Joe went on sabbatical, he booked a month, sorry, hour and a half with me to be prepped for that with his systems, all from a JV call that wasn't a fit. So I'm a fan of turning every call into a win by knowing what outcomes are.

Kind of good outcomes like booking a JV referrals, creating integrated partnerships, just telling someone about a new tool or something that you know they're going to get a lot of benefit from just based on what they're trying to do.

Yeah, it's. It sounds like based on the definitions that you're giving, I feel like we do more joint venture type stuff than we actually do affiliate marketing. And with the products that we put out, we're definitely more joint venture because we, we do invite only like there's no public affiliate program where people can just discover the affiliate program. Sign up, like we need to send you a link. You sign up. Once we approve you, we'll get on calls with you and you know, give you assets and pre figure out the dates that you're going to promote. And you know, we work really closely. So it sounds to me that's kind of like the differentiator, right? Like, like an affiliate might be. Like I go to ClickBank, sign up for a ClickBank account, I get an affiliate link that's just for a product that's available. They have a resources page where I can go Download, swipe, copy or whatever, banners, that kind of thing. And that's the affiliate play, but the joint venture play is more that hands on. We're going to work with you, we're going to sort of kind of a smaller group. Is that kind of the.

Absolutely. And then teeing it up, let's say you were doing a joint venture webinar, teeing up a podcast to go right before it, where the call to action is to register for that webinar. You can design the promos to be. Get a lot more traction out of the gate.

Yeah, absolutely. So now if somebody was listening to this and they're, you know, they're getting ready to launch a product, or maybe they've already got a product out there, but they want to get some joint venture partners on board, they want to start connecting with people, but they don't necessarily know where to start looking or how to even begin the process of finding people to partner with them on their upcoming product or their existing product. Where do they start?

Sure. So we always want to start from our warmest connections and work outward. I've booked JVs from Cold Outreach to some pretty big people, but it takes way longer. So working from your previous clients, peers in your space, different people you have relationships with already is certainly where you want to start. And it's also pretty important to know how to, how to structure the deals. And it ends up being becoming a framework that's like a big cookie cutter that once you have the elements in place to do it, you're just stamping that thing over and over again. So let's say you are looking for some ideal partners, like having a conversation with you guys since you know so many people would be a good place for perhaps another guest to start because you have those relationships now. When I first started out and didn't yet have those relationships, I was in Facebook groups, little mastermind groups. Anytime you're on zoom calls with peers or potential clients, that is a beautiful place to start building those relationships. And you can do that in addition from working from warm connections and intros and so forth. But.

The common practice that I duplicate over and over again is getting an intro to a partner getting on a call, and I'll have a joint venture booked in 20 minutes, whether they've heard of me before or not. It's a system.

But going back to like Facebook, let's say you're in a Facebook group, kind of a peer group, or maybe it's a group based around a certain tool that a lot of people in the industry use. Or maybe there's a leader in the industry and you're part of that group with other people who follow that leader. Look for who is contributing value in the group, who's making posts that really are quality, people that it's clear they're getting traction and they know what they're talking about. Start liking their posts, start commenting back, start dialogue, then ping them in messenger, maybe in relation to that thread or something that complements that type of conversation, and simply invite them to a virtual zoom chat and the actual language I use. Excuse me. So let's say, Joe, great thread on, you know, XYZ topic. Love to hear more about what you're up to in 2021. Up for jumping on a call in the next week or two to explore ways we might be able to support each other. Notice I didn't say to explore ways to cross promote each other because that puts a big fish hook in your lip for no reason and you don't even know if there's a pairing yet. So by framing it as provide ways to explore, ways to provide value to each other.

Now we have thousands of ways to accomplish that. Intros to ideal clients, intros to ideal partners. Maybe you're redoing your website and you need like a copy person, like simply by asking and listening, there's always a path to help someone.

How would you. This is, this is gold. Because this is where a lot of folks listening, if they don't have a community, this is how you get that network going. Because they've probably heard us talk about it a lot because that's one of the first questions or common questions we get is how do you get all these guests on our show, like, how do you get these kind of names? And it's what you've just described. Like, yes, we had our own network we started with, which we've asked for referrals and built out from, but we've done a lot of the cultivating, like you've said as well in these other communities, like in the podcast community, there's ways that we've kind of cultivated it there and then it snowballs again. It really doesn't take a lot either. It's almost like you find a handful, maybe three folks that can really that trust you, connect with you on a deep level, your mission beliefs, and you support them obviously with all the things that you just said, you know, refer them around, maybe do some deals. But then they're gonna start to grow that network with you in the brand new space and it's pretty cool to do. I mean, it's actually a fun game. I feel like it is.

And like right now we're expanding my sales team because right now you're looking at the sales team. And so just because of that network and nurturing. I mentioned it to one friend and next thing you know, I'm talking to the guy who built Tony Robbins sales team and he's connecting me with like top end sales folks because that network's in place. And even for him, I'm connecting him to communities that are perfectly aligned with his goals and the integrity he brings to business. I'm connecting him with communities that are purely based on that, that shockingly, he's never even heard of. But I mean, these are groups that spend time on Necker Island. I'm curating a group to go next month. But as he was providing me value in how to bring on a salesperson, how to structure the compensation, I'm listening to what he's doing and I'm providing value back to him to bigger communities, to people in his local area that are just awesome. Like people in the baby Bathwater mastermind that big thinkers out doing big things that he doesn't know, but they're like in his backyard.

One story that I.

Enjoy is I was talking to a guy in Israel and the conversation's going along and I'm like, oh, do you know so and so in Israel? Jonathan Levy, do you know this person? And he didn't know any of them and I don't typically do it this way, but I connected 12 people in Israel all in the same email. And the next week they had a mastermind and some of them are best buddies to this day. And I've never even been to Israel, but it's simply paying attention, like who people are, what they're like. Magic trick gift is to the world, what are they into, where do they live geographically? And that gives you all these little entry points to provide value to them.

Now how do you approach it without them feeling like there might be ulterior motives between be behind the connection? Right? Because so with us, for example, with this podcast, I feel like networking is really, really easy for us because we invite people on the podcast. We're basically going and saying, hey, here's a way we can add value to you. Come on our show. And that's how the connections open up. So it's like we're approaching with like, we're going to give you something of value. We may get something in return, we may not. We don't Care. We just want to provide value for our audience. And that's how we've always approached it with the podcast, which makes networking really, really simple. So I'm curious, if you don't have a podcast, you know, how do you. How do you sort of approach it so that people feel, like, comfortable getting on the call with you in the first place?

Sure. So one, let's. Let's loop back on the podcast, because when we look at giving people reasons to connect, the show is a beautiful one. And I'll point out, after you're talking with someone for 30 or 40 minutes, there's so much gushy rapport going on, it's the best window ever to book a joint venture right after.

So designing opportunities like that. Let's say you don't have a show.

I never actually had a formal show, but I would interview people and share it with my audience, put them up on Facebook or do a Facebook Live. I just did a Facebook Live with Eben Pagan about a month ago and Lisa Sasevich about month before that. I don't have a formal show, but simply inviting people to do a Facebook Live is a great way to help them get more eyeballs on their message and what they're up to. It also creates that beautiful opportunity to connect and get to know them, along with building that rapport. So that podcast summit, simple things like. Like I just mentioned a Facebook Live. How much setups involved with that? Not. Not a ton, but you get the same value. I've. I've done over 70 interviews with people like David Allen and. And other names, like bigger names. And I've. I've never had anyone decline being interviewed.

Yeah, no, it's. It's.

And that's before anyone had any reason to come on a show with me.

Yeah.

Yeah.

I mean, we found similar results with this show. People.

Oh, yeah.

Most people are very happy to come on the show without asking download numbers or even really caring how big the audience is. Yeah, that's true. I really like the idea of the live stream too, because everybody can cultivate at least a small community in a Facebook group or something. And then that's your entry point. Start doing Facebook lives to the group. Ideally, more people want to join the group because they hear about the Facebook lives, and you can kind of snowball it.

Yeah, exactly. In my program, we call that a social jv. So we have JV webinars, We have referral partnerships, embedded partnerships, where, let's say you joined my program and there was a module on building relationships with podcasting. That you guys put in my program. Now more people are hearing about you in the context of joint ventures. And so you can embed these pathways that give.

Recurring traffic like that. I even had Jordan Harbinger hit me up to do an interview. And like, I mean, that guy gets millions of downloads. I mean, people have their own vantage point, but I'm like, this dude's coming on my show.

Okay, yeah, we had him here as well. And it's very interesting. I think. I think there's a lot of belief or understanding now that it's not the bigger the list, the bigger the audience. It's really the relationships. It's the bond that the hosts, or the host, multiple hosts or whatever, it is the glue that holds those people together. And if there's a tension in that space, then shoot, you could probably get almost anyone you want on that show or a live stream to your Facebook group. Group. You know, it's. It's not really. You just gotta ask. I know that's a big thing. It's just getting the referral or actually creating that space for it to happen.

Yeah. So there's. There's a whole array of ways to provide value. So someone who had come to one of my peer JV events gave me an intro to Yannick Silver, who runs the Mavericks. And I never met him before, but I'd heard about the Mavericks. And so the first call, I just mentioned how I was speaking at different events, basically secretly planting the seed that, hey, I'd like to speak to your group. But then I said, look, you manage a lot of things, and I know you're into systems. Would you like me to cover some of my systems, streamline what you're doing? So I wasn't pitching him anything. I was offering basically expertise on systems, since he manages so much. And what happened was, not too long into that, I showed him a tool I use called the Brain. It's a dynamic mind map, which he also uses, which was shocking because no one uses it. And, yeah, basically anywhere you click, everything shifts around it relationally. So.

Basically, after he saw this web of connections, I track all the different verticals, like podcasters, high ticket people, copywriters, finance people. And a lot of that rolls around in our heads. But having it in an actual framework to reference. After he saw. Funny how these words are. After he saw my brain, he said, we're going to need many more sessions. I can tell. And now people who join the Mavericks, they. They get access to one of my programs through there. And. And Yannick sent his Teams through. Through there as well.

So let's look at the gateway there. Again, I wasn't going in pitching. I was going in providing value, basically expertise on something I knew would likely be of interest to him, which quickly transitioned to him noticing the breadth of my network and now most of our relationships about me. Sending various intros and he sends. I got one from him like, two days ago. So we're always just looking for these entry points, and there's like a thousand ways in. So it's. It's something I call the reciprocation trap, where we don't reach out to someone because maybe their list is 50,000 and yours is 5,000. So you're like, well, I'll just stay over here and not even bring it up. That's the reciprocation trap. We feel like we have to give something the same back when we all have different needs and goals.

That is something I've thought a lot about. I mean, that happens just in personal relationships. Had this talk with another guy. His name now Angelo Sisco. He's been doing more personal coaching with me, but in trade, I'm doing. It doesn't need to be a trade. But we talked about how there is this stigma, but, like, I'm giving him some podcast consulting and advising there for his brand. But we chatted about that exact thing, how there's this reciprocation thing that we feel like we have to do and that prevents a lot of the asks that prevent us from growing in some way. You know, he knew he had something to offer. And typically, it's almost like these things that are not currency or money is, you know, if, like, there's a value of exchange that we can do here, even if it's just an introduction or just a good chat. Like, some people just want to connect with someone like this too.

Definitely. And part of this process.

The way one of my groups titled what I Do is Systematize Niceness. So let's say we're jumping on a call and I have something. I had to reverse engineer what I was doing so that I could teach it, but I didn't really realize what I was doing. So let's say we jump on a call. I call this the invisible pitch. So we jump on a call. You're like, charles, how are you? And say, I'm good. I just got off my group program call before that, I closed a new private client. And the call before that, I booked a webinar. How are you?

Basically, you take things that have momentum in your world. And you bake that momentum into the conversation, that also plants the seeds for the outcome of that conversation. So if you were a ideal client prospect.

Mentioning the systematic booking of JVs.

That'S enticing closing sales, clearly there's momentum there. Or let's say it was kind of a JV call, and you're only taking things that actually happen to you in proximity. But if I tell you I've booked three JVs already today, you'll think, okay, there's momentum going on here, clearly. And maybe he wants to book a JV with me too. Why are we talking? Right, so it helps guide those outcomes. And when you listen to what other people are trying to do and provide intros or ways to support out of the gate, you never ask for anything.

Just the proximity of service people bend over backwards to help you as well. And crazy opportunities come out of that.

So it's a beautiful synergy. And it's also, by design.

Yeah. So I'm curious, how do you. At what point and how do you sort of shift the conversation into, you know, them promoting you? Right up until now, we're building relationships off of, like, what we can do for them. Bring them on the podcast, bring them on a live stream, you know, find connections we can help them make, you know, do the things that benefit them to build the relationship. How does that conversation, at some point flip into, okay, now we've got this launch, and we'd love your help on it. Like, how do you transition there?

I'll give you the actual transition you guys should use, because you have a podcast. So we have that setup call we did about being on the show. Then we've got the actual show. So before we hit record, one of the things I would recommend you add to your.

Flow is say, hey, after the interview, are you. Can we build in, like, 10 minutes to sync up further? There's a few items I'd love to talk with you about. And so for one, that means when we hang up, when we stop the interview, I'm not expecting to just leave. So you've set that expectation up front, and then we go through this interview. We have a great time talking, sharing ideas, getting to know each other.

I'm as warmed up as could possibly be by the end of this. I'll give you an example. I read in.

The book Pre Suasion.

Yeah. Cialdini.

Yeah. So in that example, the guy's a professor, and he was taking a quarter off to write a book, and he was going to a different school to, I guess, sit There and work and the dean or principal or whoever runs the place got him the office he wanted, got him like next to the other people he wanted. And he tells him all of this is like, I got you the computer. You asked for the this, the that, the that, the that. Oh, can you teach this course for us? And he's like.

Sure. Even though if they asked the day before or the day after, he would have said no. Not that. I mean, we like lining these up so they would say yes anyway. But the proximity matters.

Yeah. And it's the pre suasion. Like you're stacking value up front and you're opening loops. You're doing all these things that. And then you're right. I mean, it's. The podcast is a perfect analogy in this whole. Because it's a very phased approach and not a lot of people understand that. But I love that you've just honed in on it perfectly because we've been doing it kind of just. I wouldn't ever say haphazardly because we have a system to it, but it's definitely more dialed in. There's layers of awareness and relationships, like, clearly defined in just this right here, which is pretty wild.

Yeah. And there's so many different entry points. You guys happen to be sitting on a beautiful one that will work really well. I have podcaster friends who, even if they never release the podcast, the podcasts are worth it just for those connections.

Don't be that kind of podcaster though, please.

Yeah, but there's also going out of the way, shifting to wowing your partners or partners you want.

I'll give a couple quick examples, but one, Joe Polish tried to introduce me to Eben Pagan three times, and Eben never particularly responded. He's got, you know, quite a few things going on. So last year, I guess the year before, at this point, I know what camp he stays at at Burning Man. So I went out of my way to wander over there and turns out he was speaking, so it was pretty easy to find him. So I waited, listened to him and his wife Annie talk and then chatted with him afterward, very briefly, like 10 minutes. He's like, here's my email. Book a 15 minute call. He didn't really know me. That didn't seem like he knew me. So I book a 15 minute call.

Do not. Oh, I didn't open up talking about business. I was talking about things I knew he was into. In this case, Burning Man. Showed him a movie I made there and stuff that is interesting to him. Then I'm like, hey, you've got a launch coming up. Would you like intros to some partners? So I sent him connections to some big partners and then he featured me as the JV expert in his high ticket virtual coach program. Invited me to a five day mastermind and event in la. Then when the pandemic hit, he started a mastermind called the Visioneers. It's a peer group like Jeff Walker, JJ Virgin, Jay Abraham, Stu McLaren, like the who's who of Internet marketing and guess who's there too. All from the shift to wowing your partners. Like, go out of your way to do cool things, go out of your way to support them while you ask for nothing. Now, there's different kinds of people in the world. I spend my time with people who don't take advantage of that. So careful who you're doing that for. But I'm sharing that example. I like sharing examples that show there's more than one path. But the theme is always providing value first.

Yeah, yeah, that's a great example and I love that story. I'm super curious.

So I do a lot of what you're saying. I mean, I'm chatting with a lot of people, like, and you mentioned the 15 minute call, like just what, over the last two weeks, two and a half weeks, I've been doing tons of these 15 minute calls actually with our own audience, which the intention, like it was kind of. We were taught, it was actually a challenge by our mastermind. It was Roland Frazier and a few of these other folks. They're like, you just gotta throw something out there. And. And interesting things came back and it was really in the form of a lot of JV opportunities. I mean, it's just really good relationships anyway to get feedback. But a lot of them have turned into, oh, I'd love to promote your stuff, or hey, I have this product, can you help me scale it? And then that led to an introduction to a different partner of ours that can actually help out. So exactly what you're saying, it's kind of just like stirred the pot. It's like there's a lot of stuff that can just happen here and it's. So I'm curious though, after these calls, you're very systemized and you have tools. I'm curious about the brain, but how do you keep track of all these conversations and the follow up? Like when you actually get into software and systems, like, do you have a CRM that you go. Or what's the process look like?

Yeah, so there's these relational Best practices. And then we need systems we trust. And I designed frictionless systems so everything's talking to everything else. We spoon feed ourselves the next step so we don't have gaps and have to go figure that out. So everything from jumping on a JV call, I have a template I happen to use Evernote and so I have a JV call template and it's got this whole architecture and flow of the call for when I get the JV booked. I have the whole list of questions to ask, logistics on branding and who should be copied and things like that. And then handing that to the team. Like we have something I call the we are booked email that goes out directly after that call that day or the next day. Like every part of this process, from inception to rebooking and waves of intros to the next partners, all of it is systematized, templated, spoon fed, step by step on the way.

I think those templates sign up for your program. Sorry, carry on. I'm just like, oh my God, this is the missing piece.

So based on the JV type, there's different steps that happen. So we have this kind of chronological timeline of first this, first you have this conversation. Then like everyone has templates that go with it. And then let's say we book a JV webinar. So I create a task in Asana. I duplicate a templated task that has like 160 sub steps. Like little things like go duplicate the landing page, update the names, get it talking to ActiveCampaign that the operations team manages. But let's use the example of the conversation.

I had yesterday with the guy who built out Tony Robbins sales team, Brooke. So there's four intros coming out of that call that I'm sending out and he's sending me some. So.

You capture those directly in the note where you're taking notes. And then depending if you're using Asana or things or Trello or whatever, your task manager, you want to make sure that that's going there and it's prioritized. So I like to batch do intros and I love doing them on video.

I use Vidyard other tools like Loom this, this is again is the shift to wowing your partners. And the truth is it's way easier for you.

So I can do an intro in a minute and 20 seconds and then you know, get, get that sent out and I like doing as soon as possible otherwise I'll end up with like several to do on a Friday or something. So the conversations, there's there's systems for the tracking of who to follow up with and when. That does have to do with the CRM side of the solution. And I'm not talking about ActiveCampaign or something like that. This is a CRM system integration for your high level relationships, like our relationship, high ticket client relationships, ideal joint venture partner relationships. And I'll give you a simple tip for how to stay in touch and maintain those.

I call it the power of the ping. I was at an event once and was chatting for like two and a half hours with my friend Robert Michonne, and he was like, if I ever come to mind, just ping me. And I recall the thought process was like, well, what if you're in a meeting? What if you're having dinner with your family? Like, I don't want to bug you. And I was like.

I'm just going to do that with everybody because people come to mind because something relational came up. Maybe an intro you should make for them, maybe a tool you want to tell them about. Maybe a new camera that came out and you know they're going to be into it. They come to mind because it triggers something. So all the time I'm out on runs with the dogs and I'll just send a voice memo. It's. It's like when David Gonzales messages me, I reply back and I'm happy he did. And it's that same thing with everyone because then we'll bend over backwards for people that are there for us, we're there for them, versus the antithesis is, hey, Joe, I have a launch next week. I know you haven't heard from me in two years. Can you mail? You're like, dude, no, I can't.

That's not how it works. So the ping is literally just something triggers your mind. Maybe it's this CRM or it's your brain. And then you send something personalized. Yeah, audio, maybe a quick video, even on your phone, a loom. So the ping is basically. It sounds like a device though, right? More like a text message or something.

Yeah, I like Facebook messenger text message. It can be email. Although I mean, if you're out and about, that's a little clunkier. But you're right. It's who pops up in your mind. And then the CRM also does spoon feed who to reach out to when based on the last time you talked to them. Or maybe you're closing in on booking a jv. Like maybe they promoted you six months ago so they would be bubbling up in your CRM. Maybe three months after that to book for three months later. So you can use a few different methods. I'm also a huge fan of, well, two things. So.

Get me started. So I had a JV call.

Well two yesterday and one was like, your content would be perfect in my high ticket program in April. So contact me mid March. So what I did is I use an email tool called Newton. Minitools could do this, but I shot a video, wrote a brief email and set it for delayed send to go out.

Halfway through March. So I don't even have to remember to check my task list that's going out. So those little kinds of things to remove the thinking and make sure you're following through, I think that's smart.

Curious. Do you have a specific CRM that you default to? Because I know there's a lot of high level contact schedulers and management tools. What do you prefer?

Yeah, so I use Close with a Z, C, L, O, Z, E. Okay.

I'm using the right one.

It natively integrates with Evernote, which that's how they roped me in. And I've helped many, many clients get up and going with these integrated solutions. And the results can be wild. I had a recruiting company, nothing to do with Internet marketing. Worked with their team, put my systems in place, showed them how to connect and build relationships.

Checked in a year later, their revenue had gone from about 180k to just shy of 600k.

By putting these in place and then on the JV front.

A referral from a referral, Alex Mendozian referred me to Mark Bonus, who referred me to Kat, the course builder. Great offer on course building. Had never JV ed before.

She joined my group. Taught her how. She booked 11 partners in two and a half days. That brought in 127k within the eight week group program. So it's really cool to just people that apply it, get results.

Yeah, man, this is. I feel like I can keep nerding out, but I think I should harness myself and maybe we continue the chat another time. Maybe that's a seed. Yeah, we'll continue this out later, Charles, because, yeah, I mean, I'm using Close with a Z and it is amazing. I honestly don't have it dialed in. Probably nowhere near like you do, but I see the opportunity. Once you have everything integrated, including, you know, Evernote, you have all the social media networks, all these things that allow you to kind of keep tabs of the pulse of all these networks in one area so you don't have to Rely so much on your brain because I know my brain isn't gonna always remember this stuff.

One of the real secrets that is immensely powerful. Maybe someone.

Emails you, Matt, someone else DMs you, Joe, someone else is texting.

Close pulls a lot of those in automatically. But for those Corner cases like LinkedIn, Messages, messenger and Text, simply.

Taking a screenshot of the juicy part, saving it into Evernote. Now it will automatically go into Close under their name. So there's zero systems in the world that curate from these things, but that one does with this engineered method that help people implement smart.

I think Charles, you've just expanded my mind and many ways that I have not thought about possible. I'm totally serious here because like this is, like this is the thing that lights me up the most and the fact that you can create it. You have a great system, both just how you present yourself, but also working behind the scenes. And then this brain tool, I think it's the brain. I'm going to look into that too because I mean, I think as you said, you can grow. I mean everything we've done is on the back of our network and being systemized around it. You are the systems and the architect and the hustle over here is just feeding Matt's system.

But both of us are now walking into this role even more so. And I feel like most product or anyone should have a decent system to live by for their business or cause.

Yeah, yeah. Oh, go ahead.

Well, I had one sort of final selfish question that I wanted to ask, but if you had, if you had something that was like a comment on what Joe was just saying, go for it.

Oh, well, I was going to just mention there's the relationship side shifting to wowing your partner, the shift to warm leads instead of paid traffic, where you're at the mercy of the algorithm and the Facebook apocalypse happening right now. And then the systems behind the success. The last part of those five shifts to a never ending flow of clients is an irresistible offer.

And getting that part right is like breathing oxygen for the first time. My business partner, Bill Baron walked me through that for my pure JV group course and conversions went up by four times overnight. Like previous groups, I've filled through multiple JV promotions and having many partners on.

The group before last I filled from three presentations.

So getting that part right combined with these other things, it's insanely powerful. I have friends who had kind of started to try to jv gave them the system their first webinar pull. It pulls in like 32k my friend Tim Francis, he's got a great network.

He hired me and went through the group and he was late to one of the calls. He's like, sorry, I'm late. Your system doesn't work so good. In the last 11 days, I've booked 13 webinars and stages.

So it's like.

It'S those things together. It's being great at relationships, but knowing how to guide that to a positive conclusion for everyone.

Was that Tim's financial offer, by the way?

Well, he's also got the great assistant offer.

He has both of them. Yeah. Because we were a stage for him multiple times and I know for a while he was just like he was cranking out presentations.

Oh, yeah.

And I bet that was probably the result of you.

He was. He's one of those voracious action takers. In fact, Matthew McGregor, who put the system in place, he has an offer on building mobile apps. It got him on Mike Phil Same's radar, who invested in his company. And now Matthew's list is 350,000 people.

Because he let relationships and systems pop him onto the radar and then got picked up in the current of awesomeness.

It's rad.

Selfish question.

I'll save it for later. I'll ask you the question in email.

Just bring it.

All right, so my last question was going to be, so as a podcaster with our podcast, one of the things that I think we get in our own heads about a little bit is let's say we interviewed somebody and then a year goes by after we interview them and we don't necessarily have a reason to follow up with them, but we do want to kind of stay in touch with everybody that we connect with. What are some like, I was just going to ask, what's a good sort of route to make sure I stay connected with people, Even if I may not necessarily have a real specific reason to connect. I just want to make sure that we're still keeping alive.

I'll give you some relatively low hanging fruit, although you could engineer other things. You mentioned we talked around Thanksgiving last time, so I did less this year. But the year before on Thanksgiving, I just stepped outside and I sent about 65 messenger messages. Hey, Joe and Matt, just wanted to wish you a happy Thanksgiving and 2021 to be amazing, blah, blah, blah. Now you're top of mind. Just a friendly little outreach with an excuse the holiday.

But you could come up with them for damn near anything. Even if it's, hey, we haven't talked in about a year. I'd love to hear what you're up to.

As simple as that. And keeping things clean and light, it's easier for you and it's far more consumable for them. You send someone some novel, they're probably not even going to reply. So yeah, sometimes we overthink things and we get in our own head about.

Like, what if they're busy? Maybe they don't want to hear from me right now like they do. Just believe they do.

Very cool. That's great feedback, man. Charles. I know. So purejv.com that's your website and I know you have another cohort coming up, a little eight week group you mentioned earlier. Right. So I think one's probably popping up right around the time this episode goes live. Right?

Yeah.

That's perfect for any of your fine audience. Looking to scale with joint ventures, coaches, course builders, consultants, learning how to systematically build relationships, how to seal the deal, how to execute. On the JVs, we have those four tracks. We focus on JV, webinars, referral partnerships, embedded partnerships, and social JVs, along with designing your offer to be irresistible. If you want to book a conversation with me or my team, you can pop over to clarity.PureJV.com clarity.PureJV.com and then we can have a conversation about it.

Right on. And we'll put that link in the show notes as well and we'll shout it out on the top of the episode for you, Charles.

I appreciate that.

Of course. I'm definitely going to nerd out and look into that myself because there's a lot of gaps here that I know I can optimize. So appreciate you for sharing.

Yeah, and that's, that's the beauty of, of people in your position or many of your listeners. You have so much of the recipe and just filling in a few little things and.

Gets traction really fast. So it's fun to see that happen over and over again.

Right on, man. Well, awesome. Thank you for your time. It's been fun.

Thank you both.

You good?

Oh, I'm solid. Ready to go.

You all stretched out? Limber.

Gotta have a stretch here and there. Matt. Been sitting a while, but yes, I'm good. You good?

Yeah, I'm good. I have a stiff neck, but I woke up with that. That has nothing to do with the call.

Stretch it out, bro.

I've been trying.

You gotta stand up for that. You can't sit in your ass and stretch, brat. Matt. Yeah.

Well, maybe after this we'll go for a walk.

All right. That'll make Your neck feel good?

Sweet.

Yeah, man. So, Charles, we. Yeah, I want to hear your thoughts because I felt like this was definitely me nerding out on this side. I mean, we both were. But I want to hear what your big takeaways.

I mean, I really like the systematic elements of it. You know, like the using clothes, the taking screenshots of your text messages and Facebook messenger, throwing them in Evernote so that they sync to Close.

That's brilliant.

So that, like. Like, if. If you have communication with somebody and you're talking to them on emails, you're talking to them in text, you're talking them on Facebook, the messages are all over the place. Well, using a combination of Evernote and Close and screenshotting the communication, you can have, like, a central hub for all your communication that's happening right now. And then also Close has, like, that functionality where it will remind you at sort of periodic intervals to like, hey, don't forget to follow up with this person. And when those reminders come, you can just do his ping method. Just like, hey, was thinking about you. I want to say, hey, let's catch up soon. You know, like, that it's.

It's really good.

The fact that, like, networking and the relationship building has been such, like, an organic process for our business. For me, I get lit up by seeing the potential systematic elements of the same concepts.

Yeah, man. I mean, for me, I'll just be honest is I. Obviously, you know, but I'm not. My strength isn't in building the systems that. That occur outside of these conversations and things. But shoot, if I have a great system or framework to follow, sign me up. I'll fill that bad boy and follow along. So that's why I was like, ah, the CRM and the fact that you said Close. I mean, I've been using close nowhere near as dialed in, I'm assuming as his. Yeah. But just out of the box already. It shows you. Yeah. How you can.

Yeah. I knew you were experimenting with it at one point. I didn't know you were actually, like, in on it.

Now. I like it. I just haven't been able to. Again, it's frameworks, like, so that's where, honestly, with Charles, I think it would be great to. I might go jump into what he's doing, because that really. I feel like that's where everyone drops the ball with people and relationships is like, yeah, you can have as many calls or do enough. You know, all this networking or club housing, even, like, however you choose to meet people and talk. But it's not only just the follow up, it's the thought behind it. So it's recording little hints about someone and making the relationships happen. You know, connections. And I think that's where. Yeah, I mean you can probably chat with half the amount of people if you don't. If you have a great system, you're probably going to win more than the person that's just hustling having a bunch of calls and not having a system back there.

I think if you take anything from this call, you should take the fact that if you have a podcast, networking is a hell of a lot easier.

We've been saying it, but like he. Oh my God, Charles gave like the perfect flow for a podcaster to just open up the ability to have some conversation. And it's super simple. I love it.

Yeah. And I mean we were kind of at least with some of the questioning that I was asking when I was kind of honing in on like this sort of JV and how to get JVs and I was kind of hammering that a little bit. That was us being selfish because we have our Pod Hacker launch that depending on this is tough because we always record these so far Sounds stressed out.

Oh my God. I don't know who can controls the calendar. Matt. Matt.

I do. But as we record these, I don't necessarily know exactly what date they're gonna be released.

Okay. Because just talk about Pod Hacker. It's not a mystery rearranged and doesn't matter. Talk about it.

You know, I decide to not release episodes from time to time.

You're the puppeteer, you're saying?

Yeah, like the one we did with Elon. I decided not to release it.

I don't know if we should release that one.

Yeah, the one we did with Richard Branson.

Definitely don't release that. I don't want to share that with anyone.

That one was just too like, dude, he taught us how to like build an airline from scratch, make a billion dollars and he gave it in a step by step process without needing any capital ftc.

If you're listening to this, that is not accurate. Or at least we can never.

Why are you worried about the ftc?

We have an interesting collective of folks listening to us. I'm not going to discount the the ability or the potential.

Hey, I'm not teaching our audience what he taught us.

That's true. This is true. I don't know. I'm just here claims maybe not so.

You know, some episodes they don't release and because you know it's Elon And I want to keep it to ourselves or Richard Branson.

But, you know, besides those guys, I guess I'm just explaining.

Why I don't necessarily know when this episode's coming out.

I got it. Okay, Those are fair.

But Pod Hacker is most likely live now at the time of this being released. And so I was asking a lot of these questions because we're releasing it internally first, and then we're opening it up to JVs afterwards, invite only kind of thing. And I was genuinely curious, like, okay, we've made a lot of these connections off the podcast. We've built a lot of relationships. We're pretty well networked people, but we never ask. We're always give, give, give, give. And we designed it that way. That's what we like. We like to be able to plop other people up and put people on our platform and, you know, help our friends and stuff. Like, that's what we do. But we're always a little bit held back on going to all those same people and saying, hey, now, we need your help. Can you turn around and promote us now? And so I was genuinely curious, like, how would you approach that? Like, you spend so much time building these relationships. Like, I don't want to. You know, this is obviously a sort of limiting belief, and it's all in my own head, but, like, I don't want to go and sort of taint the relationship by saying, all right, now you promote me. You know? And I think he had some really, really good advice in that world.

Oh, my God. Yeah, yeah. And. And I think it was one of the very last things is like, just. Just reach out. Just ping them. Because guess what? You're always thinking that, oh, bugging them or whatever. And he's like, they want to hear from you. Yeah. And it is absolutely true.

And it's not like we'd be pushy either. It's more like, this is a good fit. Mail it if not understood.

And even before that, you know, it's just striking up a conversation. Just let them know what we're up to, you know, because the beauty of podcasting and just really what we have. I mean, we have them around our ecosystem, like, all the folks that are genuinely here to support and whatnot. I mean, they're around, and they do want to hear from you. And this goes for all, you know, you listening, you have people that are kind of circling your, you know, online presence, offline presence, whatever. Just you as a person. There's no harm in pinging someone. And it's like, Your family. It's like you probably want to ping your mom or dad or something. You know, it's like, go check in how they do it. I mean, same goes with other people, right?

Well, I mean, yes, yes. And it's a little more black and it's a little less black and white than that. There's obviously, like, sort of levels of relationship. Like, there's people that we've had on the podcast, and maybe they were on two years ago, and we never really did a great job of staying in touch with that person. It would be weird to approach that person and ask for a promotion. And the same way that we go and ask James Schramko for a promotion, who's been on the podcast six or seven times now. Right. Like, the approaches need to be completely different for those two types of people.

Yeah. Yeah. And Charles lined out so many ways to do that. Yeah. I thought it was really cool. And the power of the ping, you know, that's. That was his strategy that basically does this. Yeah. So might as well just. Let's start with the warmest folks. Of course. People you have the warm relationships with. But, yeah, the power of the ping can help with.

That's just fun to say, isn't it?

Power the ping. I mean, but, dude, it's like the opio. P O, T, P. Just get rid of that. Yeah. P.P.

Yeah.

Pop.

Pop.

So now we'll just say pop them. And you'll be like. What do you mean by pop up? I'll be like, power the ping, dude. Power the ping.

Gotcha.

Just popping.

I'll do that. You do that, too.

Pop them in their earballs.

Carrying on.

Oh, man. I mean, that's. Yeah. I don't know what to. I mean, really, if you're feeling. I feel like there's a lot to unpack here just to think about. So this conversation with Charles, I know, for me is gonna be a thing I'm thinking of for a while, because it's. Yeah. It's not just networking or connecting, even though those are the words that people use when I'm going to go do network, I'm going to go on Clubhouse and meet some people. And I mean, you've heard us.

Sounds very disingenuous.

It totally does. You're a human. You're just chatting with people around similar interests and things. And if you can grow a relationship with great value exchange, as it should be, because that's people supporting people. I mean. Yeah. Really, it shouldn't be more complicated than that. And the whole. Oh, that Was the thing, the reciprocation piece of things, you know, he brought it up and how totally. Like I spoke about how Angelo Cisco, he's been on the podcast here, but he's actually been coaching me on the side. Like we say, you know, a couple hours a month, you know, and we just like, you know, a couple hours for me and then it would be a separate couple hour call for podcasting for him. We just happen to arrange that way. But it started off with this whole thing of this reciprocation thing prevents a lot of action from happening. And it's kind of like what, you know, in a way of, I think maybe a cold person in your network you haven't stayed up with. And if you're asking them for something, yeah, it feels a lot tougher because that, yeah, I guess the exchange has been further away from the value maybe that we brought to them or vice versa. So to ask for something feels like it's a lot. And what I've realized, and angel helped me, but even Charles is saying that is like just the power of the ping is the ability to open up that connection. And you never know because sometimes these people might be already listening to our podcast. So you're probably more top of mind than you think in some cases, because I know that's been true for us. But maybe it's a social media post they're liking or whatever. I mean, there's so many other ways to.

Feel like the reciprocation. Like that should never stop you, but it's almost like being honest about it or just putting something out there that just, it quickly goes away, you know? But I think that is in a lot of people's minds is like, oh, but because you see it in the affiliate game a lot, or used to at least. Yeah, it's like, oh, promote me, I'll promote you. And then are you better promote me or else? It's like, yeah, yeah.

I mean, like you in, in closed door conversations, you hear that kind of stuff all the time where people are like, yeah, I promoted his launch, did really well, made him a lot of sales. And then when I did my launch, like, he didn't promote me. So that guy's a jerk, right? Like, that conversation's very, very common in the sort of Internet marketer, digital marketer world. And that kind of sours you to that whole, like, launch model, jv, affiliate model, where like you kind of get the impression that like you need to promote other people's junk so that they'll turn around and promote You. Right. And I think that's sort of been like, baked into our consciousness over the years is like, that's the way it works. But at the end of the day, no. When you promote something, that's where the value exchange starts and ends. Right. If I promote your product as a thank you, you give me commissions.

There you go.

End of transaction.

Yeah. Or maybe there's just. Maybe the launch bombed and your promo sucked or theirs did. Doesn't mean they're a bad person. Or you shouldn't keep that relationship alive and find other places or ways to explore helping each other. Or maybe it's just like, oh, I was a bad partner for you here. You should talk to this guy over here, this gal. They have a great audience. And it's like, whatever. But, yeah, you're right. I mean, like, it's. I felt like it was when we were coming up in marketing, that was like the heyday of launches, and you saw a lot of that happening. Yeah, I mean, it's. It's different mindset and different times, I think, too.

I mean, I feel like I made mistakes early on in my career following that kind of thing, where I would go and promote launches of products that I didn't totally believe in, but I was doing it thinking, like, well, if I do this, then they're going to promote my thing in the future. And it was the wrong approach. Like, I look back at that, I don't regret it. Everything was a learning experience. But I look back at it and go, that was probably a mistake. Like, I probably could have approached that better.

Oh, yeah.

You know, my relationships with some of these people might be better if I had approached it differently. So I look back at that and go, yeah, I mean, that's not the way to do it.

I mean, I think Charles brought it up. I know when we spoke with Ryan Lee on another episode, he even said straight up, he's like, you're obviously not promoting software, or in our case, a lot of software, but affiliate products. Just because the EPCs are high, the earnings per click or the commission is 95%, we gotta brush this out. It's like, no, because when was the.

Last time we promoted a product? Because we were excited about the numbers they told us?

I mean, I don't remember one, because each one of these were genuine. I mean, at least in the span of this podcast, I feel like in the last five plus, probably ever.

I can't think of any products, like in our recent memory where we promoted it, because somebody said, oh, you can expect this Kind of epc or this is the amount of money you'll make if you make it on the leaderboard or like, none of that, really. The stuff that we've promoted, we went, that cool? Is that cool? That tool is fricking awesome. I want to use it in my business. Other people need to know about this. That's been our approach to affiliate marketing.

That's it. It doesn't need to be more complicated than that. And that's, I think even with relationships, you know, like, we'll just kind of take that same philosophy is like, if we see value and for this person and they're trying to get this thing done, this goal, like, help out, you know, and that's pretty much what Charles was saying. And just with that thing, I mean, there is always a pull for reciprocation. So it's not like reciprocation is just dumb. And like, it's in what Cialdini's. His first book, Influence. That's ironic. That was like one of the very first books I saw in your bookshelf, full of like 500 books with influence. I was like, great, thanks. But like, I think that was one of his principles, right? It's reciprocation. So it's like that's baked in our brains. So it is. It makes sense why this is a blockage sometimes.

And reciprocation is not necessarily a bad thing.

No, no, no, not at all.

If the product fits and it makes sense and like, I have something of value that your audience would want and you have something of value that my audience would want, then a reciprocation makes perfect sense. It just needs to be. It can't be the rule. It needs to be like, if this works out kind of thing.

Yeah, for sure. And I think, yeah. Understanding how reciprocation works. So probably picking up Robert Cialdini's Influence book again if you haven't read it, because I actually kind of want to reread this section now. Thinking about it is just understand that it's in our human psyche. Like, that it fuels us in many ways, but it also prevents us from getting shit done that we really want to do. And also on the other side of things, someone probably really wants to hear from you right now or promote your stuff right now. Because I know this has been the case for us. And I actually have an email. I mean, I've had emails in my inbox for a while. I mean, not right now, this current state, but like, where people are like, hey, let me know when you got Something to promote. And so I'm like, I just don't have anything. You know, it's like, it's so cool because when you put it out there, people will willingly just. Just email you out of nowhere. And, like, I want to promote your stuff.

Yeah, yeah, I think. Yeah, I think, like, really, the.

The.

The best analogy that I remember hearing, and I'm going to totally butcher it, but it came from Jesse Elder, and I think I've even mentioned it on the show before, is that the whole planting seeds analogy, you know, so he talked about, like, networking and building relationships is just a process of going and just constantly planting seeds all the time. Like your network, the people you're talking to, the relationships you're building, you're just out there planting seeds. You know, every time you have a call with the people, that's like you watering them or fertilizing them or doing the things that are going to help those plants grow. And some of the plants you eventually harvest, some of them are just a beautiful plant that you just love to watch bloom and there's no need to harvest it. And some of them will just never even grow. Some of them will start, sprout, and die, and, you know, you don't use them. But I just like that sort of analogy of like, just constantly be spreading the seeds. Don't worry about when you're going to harvest them or how you're going to harvest them. Just focus on planting the seeds all the time.

It's true. I like that.

So I think that's a really good analogy for how networking should be approached.

Yeah, you plant the seeds, and then Charles is over here with the fertilizer. He's the systems which. Which allow the right seeds to grow into a flourishing, abundant, fruitful plant. Yeah, let's go with the fruit analogy because, you know, that's just nice to plant fruits.

Yeah, yeah.

If you go with the weed analogy. So that's like. That's like the auto grow plant where it's a little bit easier to grow.

The plant versus then you can harvest and make some money off of that if you wish, or just give it away for being a cool person. Yes, yes. We don't know much about that harvesting stuff, but very curious, but good analogy, man. Great analogy. I like where your head went. All right, let's wrap this puppy up. We probably should have said at the top of the show, but the action guide for this episode is going to be stacked and it's going to be fun because I'm going to want to See it. So Evergreen Profit. What am I talking about? I'm not even reading Evergreen. I'm looking at a page.

You're looking at a paper and saying the wrong thing.

Still. Great. So our notes, our action guides are free. Two weeks of this episode going live. And you'll get those over@flowchartgroup.com and that's flowchartgroup.com that is our Facebook group and community that you should definitely be in because we're in there along with our different guests. But also the action guides. If you plug in your email address over there, within two weeks, you'll get the action guide for this episode for free. Sweet. And it's the Cliff Notes. Easy to follow nuggets from this episode@flowchartgroup.com flowchartgroup.com.

Sweet.

And this episode was sponsored by Easy Webinar, our favorite webinar tool created by the one and only Casey Zman.

Zman.

And it's just a great tool, right? It does, like, automated webinars. It does live webinars. It does hybrid webinars. It does streaming. It does.

A lot more stuff that I'm forgetting the features of right now.

There are a lot of names for types of webinars, and they're the umbrella that handles all.

It does umbrella webinars.

Umbrella webinars. It does guitar webinars. I'm just looking at guitars as lame. Whiteboard webinars.

Tripwire webinars.

How about welcome Matt webinars.

Welcome Matt webinars. That was a callback to the Ryan Lee episode.

They do relationship webinar.

Relationship webinars. They do all of those kinds of webinars, I'm sure.

Webinars around Evernote.

I'm sure if you were in the adult industry, you could do adult webinars on them.

Why not? I mean, it's your audience. You do you.

We're gonna leave it there in case you might not want that incident.

This is a great sponsorship spot. Easy Webinar. Go get it. It's@easywebinar.com Hustle. He's hooking Hustle and Flowchart users up with a fatty percentage off. You can get the monthly or the annual. I think it's a slightly different percentage based on monthly or annual. But he's still hooking you up because you listen to this show. So go to easywebinar.com hustle.

Now Joe's just pressing all of the sound pads because he doesn't know which one's which.

Which one were you going for? Claws One. But then I picked the wrong one. Yeah, I hit it with my button smashing mat.

But you know what I have to say about that.

I know, I know. It was poorly, poorly timed. Casey, that was not meant for your going for the cheer. It's the yellow pad.

Okay, Everybody go to EasyWebinar.com hustle.

You don't need to do that. The soundboard does it for us.

You silly dude.

This is great. I never have to laugh, never have to cheer. I don't have to use any these of emotions anymore.

A roadcaster is your emotions now.

I don't want to have a robot being my emotions. Thank God. Okay, this is all a joke.

All right, so EasyWebinar.com hustle. Sorry for that sponsorship spot, Casey, but this will probably be the best seller.

Sorry, this is like a three minute sponsor.

That is true. We did talk about Easy Webinar for longer than normal. So.

Love you, Casey, and love Easy Webinar. Go get it. Dang it. If you're doing webinars, you need that tool. All right. Easywebinar.com hustle. All right. And if you like this episode, if you're even with us anymore, I appreciate you and love you because it's been a 20 minute ramble fest on our end.

Go.

Please share this episode around with folks or, you know, leave a little review, subscribe, do whatever you what feels right to you, but what feels right? Don't do nothing, though. Do something. Yeah, so whatever that something is to.

You, you know, you have a friend who's like, man, I really wish I was better at networking. Like, I. Every time I meet somebody, I forget to follow up with them and I'm afraid to ask them to help me with things. And you know, you've got that friend that needs this episode.

Think of that friend and think of that. Make their day. Give them a power of the ping.

Power of the ping. Give him a pop. Pop that friend.

I don't know if I like that. Yeah. All right. Thank you very much. Appreciate y'. All. See you next time. Bye.

Thanks, everybody, for listening to this episode of the Hustle and Flowchart podcast, for taking the time to listen. We want to give you something a little bit special. Every single episode that we do, we actually have somebody on our team take notes. We basically have a Cliffs Notes version of every episode where you can go and find all of the tips and tactics that they laid out, all of the resources that they laid out, all the good stuff from this episode. We actually have a nice, simple notes version that you can find on our website. So go to evergreenprofits.com find this episode that you just listened to and give us your email address and we'll send you the notes. Thanks for listening. Go get it.

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