Content Strategies For Web3

This is an intro. Intro, intro, intro.

Hustle and Float, Shark with your boy.

My boy, Matt Wolf. Joe Fear.

Hey, hey, hey, hey, hey.

It's a great day. It's a great day to be alive. How you doing, Mr. Eflow?

I'm doing great. I mean, I'm happy because I'm in San Diego and we just got the news that we picked up Juan Soto. We're big baseball fans because it's the only sport we got here in San Diego.

Hey, you know what? When our team is finally willing to make a run for the first time in our lifetimes, I'm read. I'm all in, baby. So yeah, it's a, it's a good day and it's great because we're back. We're live. If you're listening to this recording, you missed out on a cool live experience that everyone is about to experience. So make sure to always check us out. On Tuesdays, 11am Pacific, we go live on our discord on Twitter and probably some other channels in the future, who knows? But if you're listening to us on the podcast, thank you and we always like to hear from you as well. So go follow along on the other channels and make sure that you're actually in our discord and hanging out with us. Best way to get into there is Hardfork GG Slash Alpha. That gets you onto our alpha list into the cool crew and we're hooking you up with all sorts of giveaways and cool Alpha, early gameplay access and all sorts of stuff that's like, that's the place to be. So Hardfork GG Alpha and then follow the rabbit hole that way and you'll soon find Mr. Eflow and Matt, tell us what we're doing today on the show and maybe some other shout outs before we get this podcast.

Yeah. So one other little bit of housekeeping. I want to remind you of two other things. This coming Thursday, we've got another Hard Fork Radio with the crypto buffalo himself. He's gonna be spinning those sweet beats and by spinning, I mean pressing buttons on his stream deck so that music plays in your ears. But he is going to be doing that DJ thing. Last time we, we listened in all day long and it was a blast. So make sure you join us on Hard Fork Radio on Thursday at noon Pacific. I believe it is noon or.

Yeah. And always keep a lookout.

We're going to be doing another LFG Live. LFG Live 6 is Thursday the 11th, so mark your calendar for that because it's going to be a good one.

Oh, yeah. And so let's tell the peeps what's going down on this episode and then we'll kind of give some shout outs to some new partners of ours, some new people that we're bringing into arc Crew on the Hard Fork gaming team. And on this episode, really, we're just chatting about. It's more the behind the scenes of what we've been doing. And really, that's the. Like Matt was alluding to earlier, that's us just pulling the curtain back on everything we're doing because the audience. You got some business background or you might be an entrepreneur or a marketer, affiliate marketer. You might be from web3 or a game studio that's listening along. Hey, how you doing? Good to see you. And it's really cool because we get a lot of you to reach out to us now. So anyone who's reached out as a result of listen to us on the podcast, the audio podcast that feels so hidden away in a lot of senses. Like, Matt, you were calling out some folks earlier because no one thinks that there's web3 gaming or metaverse blockchain podcasts out there.

I was trying to censor myself, but that fails.

B.S.

We'Re here. But yeah, it's really cool to get the feedback. And also it's great to share what we're learning and experimenting with at Hard Fork. And this is our opportunity to share our mad experiments, mad scientists experiments we're cooking up in this house. I don't know. We try everything and we're not afraid to share.

We try everything. Do we try. I worry about the sound bites there.

Maybe. Maybe we. Yeah, this thing's live, huh?

Yeah, we're live right now.

Carrying on.

There's no backtracking on this thing.

Carrying on.

Yeah, yeah. No. So this Hard Fork Radio. No, this isn't Hard Fork Radio. This is Hustle and Flowchart Live. With Hustle and Flowchart Live, you're getting behind the scenes. Right? I mentioned this before we started recording, but I'll mention it on the recording. This is really our behind the scenes show. This is where we talk about how we're growing the community, how we're doing the marketing, how we're growing followers on Twitters and YouTubes and TikToks and only fans and all the places that we're growing audiences.

Those are Matt's experiments, by the way. So that's what I was referring to. But he told you what it was.

So there you go. Yeah, Yeah. I mean, OnlyFans is a big growth lever for us. Big growth lever. Emphasis on the big.

That's what she said on the big lever.

Okay, what were we talking about again?

I don't know, man. We're behind the scenes. There's a lot of behind the scenes and. Yeah. And if you didn't know, we are in this like studio house mashup thing. Like if you want to really know behind the scenes, like we're together in this studio every single day. And yeah, I don't know. This is, it's a. This is the beginning of interesting things to come, I think at Hard Fork. So yeah, yeah, we're going to keep it, keep it real. But that's where you're seeing a lot of live stuff come out from us. We have the opportunity to kind of sync up everything we're doing here. So you're seeing the podcast live, you're getting the LFG lives every two weeks. We're going to go to weekly pretty soon, probably after the summer wraps up here and Hard Fork Radio. And then we have also a bunch of cool stuff in the community we're doing with folks. Let's give a couple shout outs because we've been doing a lot of content lately. We've been shouting out new games. There's all these different games coming out that you can play or tournaments. There's a couple partners that we work close with. So just give them a quick shout out. That's Animoca Brands. They have a whole bunch of games. They're investing, they're creating Games. You have MotoGP ignition that just came out. And Binge Bananas has a tournament going on, this little big giveaway. So both of those go jump in there. MotoGP and Bingy bananas. Bingi Bananas is actually a free to play mobile app thing. So it's pretty cool. And they're just giving away primate tokens, gets ape tokens as Joe was playing.

It for like an hour yesterday.

It was pretty dang addict day, I'm not gonna lie. It's one of those like take it wherever you go and you might be in the bathroom a little bit.

Joe's just a big fan of bananas and he was hoping he. That the fake bananas would translate to real bananas. Cause he just wanted the bananas.

I was very hungry that day yesterday. Yeah. There bring my lunch. But there were no bananas. So I was, I was left hungry.

That's true.

But I collected a lot in dingy bananas. So that was the point. I guess it was. I succeeded. Yes. So blockchain space, shout out to them too. We do a lot of content with them and there's a lot of folks we bring on as a result of them because they know a lot of the builders in the gaming metaverse space. And we're trying to get the real talk out of these folks and let you know the, the trends in Alpha where you should be paying attention. Blockchain space is doing some cool stuff in this space, so we partnered up with them on a lot of stuff. So go check out them and Animoca brands doing fun stuff and check out the conversations we're doing on YouTube. So go subscribe there. That's all my shout outs. Matt, where do we start? Let's get this.

Yeah, so couple shout outs. We got. We got some new team members. We got Alpha Scout Dwayne Moffett, who's joining the team, and it's awesome. If you want to become an Alpha Scout, make sure that you are in the discord. And there is a little section inside the discord called. What do we call it? Work With Us. Yeah, go to that Work With Us section. Or if you want to be private and tell us in secret that you want to be an Alpha Scout, you can actually just open. Nobody else will see it. But yeah, if you want to be an Alpha Scout, those are the people that are going and drumming up the information that we're sharing on our weekly or every other week right now. LFG live shows buff shouting them out on Hard Fork Radio. We shout out some news on Hustle and Flowchart from time to time. And most of that info is coming directly from our Alpha Scouts. So, you know, we're always looking for Alpha Scouts. We're also looking for help in other areas. We're always looking for good editors of video and audio to take all this content we're creating and help us chop it up. Which is kind of a good segue because that's what we're talking about today. We're talking about content marketing and the systems that we're currently building here at Hard Fork Gaming. That's been a big topic of conversation in our weekly team meetings is how do we systematize stuff? How do we make sure that the stuff we want to keep happening keeps happening day after day, week after week? You know, how do we. How do we consistently not only keep our content at a high level, but actually level it up every single time we make a piece of content? How do we make it better and better? So that's the kind of stuff we're going to talk about today is really our sort of content strategy combined with some of the systems that we're building. So perfect. Excited to dig in because this is, this is a big conversation. And then also we have, we have some, some snippets if you will. Is that a good effort? Some snips.

Yes, we have two. They're joining us that we have Metta Sports. The actually the current CEO Joe at Meta Sports talking about esports and content marketing. He's a big proponent of content marketers are just content creators and also obviously what comes of content. Usually it's marketing. He basically is super bullish on content creators in the web3 space. So this is where we're going to put a lot of focus on content creation and what we're doing with our experiments with the types of contents we're creating in the systems behind the scenes that might not be so visible because we're taking a lot of the stuff we've been doing for 15 years in digital marketing and all these other niches online and applying them here. So we figured might as well share it with everyone, including other kols in this space, other brands, game studios, whoever's doing marketing and creation of content. It's so valuable. So Joe from metasports talked about that from his perspective. And then also we have Nifty Q from Lad City and he is also a content creator. He's been in the space for over five years, has a great perspective of where we're at currently in like this bear market in crypto in this space. But also the greater perspective of gaming and how it relates to content. And he shares some of his plans as well. So we're going to be rolling that clip and yeah, so let's dive into.

Some of this stuff we're doing here at Hard for.

Let's do that.

Yeah, there's really two segments here that I think would be kind of interesting to talk about. So we've got the systems and some of the systems that we've recently built to kind of keep this machine running and also growing. And you know, some of the stuff that Jake over at. I was going to say Jake over at Stake Farm. No, but Jake from Steak Farm is helping us with. So we've got that section. And then I've also wanted to kind of talk about how we're handling our own content creation in this bear market and some of the strategies around how we're consistently cranking out a ton of content and where we're going with content. You know, we were just Sitting in the other room this morning, pretty much like every morning we all kind of arrive at the compound here and we sit around, we pour our coffees and we kind of spend the first 45 minutes of every morning, you know, sipping our coffee, talking about what the big, you know, big picture for the day is. And the last few days, it's really been around some of these systems. How do we automate this stuff? How do we make sure stuff doesn't slip through the cracks? So that's what I want to dig in on today. So do you want to start on the system side? Let's start on the system side because some of our roll in clips are more on the content side. So I think it'll just kind of keep that flow.

Okay, well, hit me with what you got first and then I'll roll with what you lead with here, Matt.

Yeah. So one of the things that we started doing and this was a brilliant idea that I believe Jake brought to the table.

Brilliant, brilliant.

I need a toasty. This is brilliant. And if you don't know what toasties are, Toasties are things like should have.

Played Mortal Kombat more is what you should have what you got.

Yeah. Or like this one.

This is Ktit K tit playing the breast are the best tunes in town.

Yeah, we call those toasties because remember when you played Mortal Kombat and every once in a while you do a good play and like a little guy would pop up and go, toasty.

That was the creator, wasn't it? Not just any guy. He was like, you did a good move. Yeah, that's our reference. Toasties.

So we call them toasties and go toasty. Yeah. So one of the things that Jake brought up in our recent team meeting was let's sort of open source a lot of the content creation that we're doing here at Hard Fork. Right. So Joe and I, every week we're doing Hustle and Flowchart. Every other week we're doing LFG live. We're making these blockchain conversations interviews where we're going to start doing some twitch streams. We'll get into that kind of stuff in a few minutes here. But we're sitting down and we're pressing record and knocking out a ton of content, like all the time. Right. And we don't even have time to go through all the content we're creating and edit it up and clip it up ourselves. So we're sitting on stockpiles of content that we've created that have actually never even been released. So we thought, you know what, we're getting people respond to our call outs for editors. We're getting people say, hey, I want to be an editor at Hard Fork. And you know, we're sitting here going, well, how do we vet these editors? We just give them all projects and see what they do. And Jake had this idea of, why don't we just give them a Google Drive folder, put a whole bunch of videos that Hard Fork gaming has created in it, and then just make that folder accessible. So if anybody wants to go and try their hand at editing a Hard Fork video, they can just jump into that Google Drive folder, pull some of the assets that we put in there, some of the video and audio and images that we put in there, and they can edit together a video and send it to us as essentially their application to be one of our editors. You know, so we're kind of. And then also the content that anybody creates in that process becomes content that we can also spread into the world and, you know, help support the creator of that content. So it's kind of got this double purpose thing where they sort of help vet themselves for us. So we know if they're a good editor, but also they're creating content in an open source way that we can then go spread around. And that was something that Jake brought up on our meeting earlier this week. And we were just like, that is something we should definitely do. Let's open source this shit.

It's totally a community approach to this and we're sitting on a lot of content. And yeah, so basically if you go to our community tab or our Work with us tab in Discord, for instance, our idea is to work with all sorts of folks, whatever the skills that you want to bring to web3 and collaborate with us and however you want to give to this space, because that's kind of this. And you'll see Nifty Q one of the clips we have later on. He's talking about how this is a. It's kind of like a. Like we're all on the same continent in a way. If you compare it to the meat space, it's like, how do we all support each other and support the Web3 ecosystem and all the projects and people inside of here? Because we all have different skills. We're not all just writing code and building stuff that way or even building content, but you can build through editing and all these other ways of given the skills or maybe learning a new skill. And that's why we keep shouting out people like dwayne Moffett, who is helping us out in a lot of stuff, and Jake from Steak Farm and all these other folks. Hash Rhymes is in here. I'm seeing Spike. We've had chats with. He's another Kol. So there's a lot of ways to collab. And basically with this editing thing, we're like, hey, go work with us. You can take all of our assets and a lot of the LFG live clips or segments that we've done. You could probably take some cool things and maybe put your own spin on it, maybe put some game footage on there or.

Who knows? It's a big experiment, so we'll see where this goes. It's almost like the Meme contest. We just kind of put some ideas out there and we're like, let's just see what happens with this content.

Yeah. And it's not just video either. We have our Hard Fork logos in there. We have our little Hard Fork night dude in there. Any graphics that we use in our business, we're throwing those in there, too. So if you, you know, you want to make some sort of interesting image meme that we can share on, you know, Twitter or wherever, like, that's awesome, too. We're always looking for thumbnail creators for YouTube. Right? Like, there's an art to creating really good clickbaity thumbnails, Right. So we're looking for people to help us create those YouTube thumbnails from Time to time. Grab the images we've got available and put something together, see what you can come up with and send it to us. And if we like what we see, you know, we can. We can probably provide some ongoing work for you. So we're just. We're trying to Creative Commons our content, Right. Isn't that the right terminology? Right.

I think that's why I tossed out there yesterday, is. Yeah. Like, let's just. We just. If we could provide, you know, the assets that other folks might want to go create with. I mean, that's the whole thing. That's why those Creative Commons exist, is like, hey, someone just record all this footage now. You can go slam it together however you want. I don't know how we're going to. How this is going to work out, but the point is, you know, if there's folks, if you're an editor, if you want to take some of the content you've been seeing us produce here on Hard Fork, or if you have some ideas, like, we're totally open to suggestions. We're just throwing spaghetti at the wall right now. So if that sounds interesting, point being here is now we have a system that we can create more content out. So and all these are ideas. We're not, we don't want to talk at you this whole time. It's like if you have a business or something, take it and run with these kind of concep. This is just what we're experimenting with. So this is one of them is essentially getting content created and collaborating with folks in this way. And then of course we can provide in all sorts of other ways. It could be recognition, it could be money, obviously it could be some NFTs and hooking up folks like our Alpha Scouts. This is just another way that we're creating this cool insider kind of club here that we're all raising this thing together. It's fun, man. Yeah.

Well, speaking of Alpha Scouts, that was another thing that we systematized just yesterday actually. And I believe it came. I don't, I think it was also from Jake. I think this was another system idea from, from Jake where before our Alpha Scouts we have a small community of Alpha Scouts. We're only at like maybe 10 Alpha Scouts total right now. These are the people that are out digging up the news and the Alpha and then they're getting a lot of shout outs for us and they're also first in line. When we get free NFTs and assets to give away and stuff, we give them to the Alpha Scouts first and then the Alpha Club, you know, when we have larger quantities, get the Alpha, you know, get those NFTs as well. So the Alpha Scouts are sort of that first in priority line. And we had a discord channel for Alpha Scouts and before everybody was just kind of going in, then they're posting links, they'd find a cool news article, they'd post it, they'd find a cool tweet, they'd post it. And there wasn't a lot of context around these posts. So you just kind of sifted through all these links and news and, and stuff that was getting posted in this, this Alpha Scouts channel. Well, Jake had the idea of why don't we send them to a forum instead and then have them actually, you know, answer some questions so we can get exactly what we want in the Alpha Scouts channel. So now we're asking them for the link to whatever the Alpha is to give the Alpha a title. You know, Dr. Disrespect moves into crypto. Right. Like a title like that, that kind of goes, ooh, I want to, I want to pay attention to this. And then also we ask them, why is this Alpha? So we don't get any, no context links in that Alpha Scouts area anymore. So now when somebody wants to feed Alpha to us, they go and fill out a Google form. This Google form is set up in Zapier where whenever somebody submits Alpha in that form, it then posts the Alpha back into the Discord. So anytime Alpha is submitted, the people that are in the Alpha Scouts community automatically see the post with all the details they need to know. But the really cool thing is this, because it's a Google form, it actually sends all of the Alpha, all of those answers into a giant Google spreadsheet for us. So now every week we have just a Google spreadsheet that's just getting added to and added to and added to with all of the Alpha and news from the week. So when we're ready to jump on an LFG live or when Buff is running a hard fork radio and looking for some, some Alpha to share, he can literally just go look at this spreadsheet and start going down the list and going, there's some Alpha I want to share, there's some Alpha I want to share. And it's all organized into a Google spreadsheet. So that's a little behind the scenes like system that we literally just built yesterday to clean up how we're actually receiving and filtering through Alpha, bro, It's.

Like everything is getting more systemized by the day. And that one, if we can shout people out, automate it. I mean there's so many automations here. And just to take away, if you're using Discord and all these other things, always remember Zapier as the integration tool to help connect some of that stuff up because you can make magic work. So definitely dialing in your systems and thinking about how things can connect. Zapier is that tool that still is like the glue. It's like the super glue of tech. You know, there's so much you can.

Do with Discord in it too. We have it, we actually have it set up. So with Zapier right now, when somebody goes and or when we tweet something on Hard Fork gaming, it automatically posts through Zapier to our Discord. When a new YouTube video goes live, it automatically posts to, to our Discord through Zapier. Whenever anybody signs up to our Discord channel over at Hardfork GG Discord, when everybody, anybody signs up to our Discord channel, we actually get a, we have a spreadsheet that kind of updates the spreadsheet anytime somebody new signs up with their Discord ID and that way I can go and see are they on our email list. Did they sign up for the Hard Fork Alpha Club? Oh, they did. So I can actually connect the dots because I'm using Zapier. So just some little behind the scenes automations and systems we're setting up to, to keep the ball rolling and to just sort of take us out of the day to day minutiae. Right. Like all of that stuff we were doing manually, we used to get into Discord and filter through the Alpha and you know, delete some of the stuff that we didn't really like. And then when it came to LFG live, we're sitting there scrolling through Discord. All right, what's relevant, what's not relevant.

And all the sorting and sifting. Yeah, yeah.

And it's just all the minutiaes off our plate now. So we focus on hit and record.

We focus on the idea again to give value to the Alpha scouts that are actually in there providing because there's not a lot of folks in there. But if you do want to be an Alpha scout, let us know because that definitely is a part where you're getting access to all this Alpha instantly right there in Discord. And this process is going to clean all that up for you as well. So it's just going to help everyone is to organize this process. So that's a system. So if you have a. I mean that's just a great way to aggregate information and then share it with an audience, that's essentially what that system is for us. And now the next system is all about content. As you think that we would have this perfectly dialed in. But this has been a work in progress for ever since the beginning of Hard Fork gaming, which is basically have a content calendar and then also a system that would help us deliver that content on schedule. Now we've been having that, but now it's getting a lot more set in stone or at least putting some nice frameworks around things. And again, shout out to Jake from Steak Farm and the guy is now using Asana and we're all collaborating in that to essentially put a framework of all the different shows that we have going out. Matt mentioned the schedule earlier. We have Hustle and Flowchart happening now every Tuesdays at 11am Pacific and then you have Hard Fork Radio. Right now we're looking at what Thursdays at around 12:30 or 12. I think you have 12:30 here, Matt, you know that well yeah, this is.

This is an example schedule that I posted here. I had a little explanation lined up here. So, yeah, with the example schedule, we're doing Hustle and Flowcharts every Tuesday at 11, but once we go to LFG Live every Thursday, Hard Fork Radio is actually going to shift Tuesday, right? So right now we're doing Hard Fork Radio every other Thursday and we're doing LFG Live the opposing Thursdays. But once, once LFG Live moves to every Thursday, an example schedule on Tuesday would be like Hustle and flowchart live is 11:00am and then we kind of play some music as we roll out of the episode. And then Buffalo gets all set up and he rolls in, takes it over and starts.

Keeps the party moving, keeps the party.

Moving after Hustle and Flowchart. And then Thursdays we have LFG Live. And then the cool thing is, as you're about to say is now we've created all of this content. We've created content on Hustle and Flowchart. You can't see it on our audio here, but Joe and I actually record video too. We're actually, we can see each other. We're on camera. We have like a little backdrop and our Twitter handles and stuff are in front of us. So we actually record video. When we do these podcasts as well, we almost never use the video, but we have it in case something funny happens or there's a little like rant that Joe or I go on that we want to clip out as a little, you know, one minute short or something like that. We have the video just in case, right? So we've got that, we've got Hard Fork Radio that buff records every week. We've got LFG Live, which is roughly an hour long show with tons of content. We do blockchain space interviews once a week and we release those on Friday. All of that is just this giant database of content, right? And it hasn't really been systematized until now. We're just kind of like, oh, shoot, we haven't done this one yet this week. And then we would sort of jump on it, right?

And that's where sauna we. Because we're using notion for a lot of things, but it lacks in terms of project management, recurring tasks and things like that where, you know, you can calendar things out. But really when it becomes to recurring tasks and all that stuff, that's where the breaking point was for us. So we chose Asana to go move everything that way. And essentially, you know, we're going to plug in our big shows, but also we can have a view of all the different repurposed clips in the segments that are, that are plucked out from those shows. Like LFG Live, for instance. Last week that show was what, 57 minutes? But I think we came out with seven segments from that, that long, that hour long show that we can now create so many different pieces of content with. We've already had it all clipped up by our editor. So essentially what we did is we have each segment clipped up now and we tacked on an outro, which is kind of a call to action to Hard Fork Hardfork GG Alpha. So that's always the main call to action. But the whole point now is we can post these clips to Twitter, we could post them to YouTube, create some Twitter threads, which is what we're going to start doing now with these LFGs live clips is create threads. I mean, there's a lot of cool Twitter growth hacks that we're going to start implementing on the back of content we're already creating. We're just kind of packaging it up differently. And this Asana calendar is essentially going to have a recurring kind of schedule or posting schedule for a lot of these pieces of content outside of the bigger shows. So all that to say is finally we'll be dumping all of this craziness from our minds. Our Three Brain is what we call it. Here.

We have Jake and Dwayne as well. Those guys work as kind of like a duo. So if you ever see them in Discord, give them hell.

No, don't give them hell. Give them love.

Give them love.

They're simply the best.

That's right. We don't have the toasty though.

I don't have the button clip yet. I need that. Send it over to me.

Yeah, yeah. So that's, that's the, that's the idea with getting Asana dialed in and, and really using these systems because it's easy to talk about these systems and build them out. It's not always easy to build them out. It's. It's the hardest thing is to use them and stay consistent. And that's, I think that's. The only way this podcast has run is because we have some simple systems that keep us running on schedule. So that's what we're doing with the network.

At Hard Fork Gaming Systems, we got a rundown, right? Like this is something that we never really did. So we've been doing Hustle and Flowchart for over five years now.

Over.

Over five years now. We've never done rundowns. Since we started going live. Our last three episodes, we actually have a rundown in front of us of what we're going to talk about. Like, five years in, we finally have rundowns.

It's. Yeah, I mean, this is. And there's a lot to this rundown, but it's rad. And, yeah, we do that on LFG Live as well. So on the shows, I'm more the host. I am the host of that show, and essentially, I'm just looking at the rundown the whole time. Like, I'm keeping an eye on the rundown. It's. It's just an Excel sheet in Google or Google sheet, super simple. And it has something like, I don't know, 10 to 15 lines of just all the different segments and the points that we're talking about. And, you know, it's actually the rundown we have for this podcast is way more in depth than the rundown on LFG Live, but we have so much more. Like, we're so synced up that. And Buff, I know you're listening. Thanks for introducing that concept of a rundown, because that completely changed everything of how we run a show and the fact that we could do it live and produce a show that feels like it's been edited. And there's kind of like this flow and cadence to it, too. It just feels a lot easier to produce as a creator.

Yeah, yeah. No, it's interesting. Even on LFG Live, we all have roles. Right. Like you just mentioned, you're the host of the show. It's really like Joe's role on that show to make sure the show keeps on moving forward. We move to the next segment when there's silence. Joe's the first one to jump in. When, like, he keeps the rhythm of the show moving forward and making sure we're staying on track with the rundown that we have in front of us. Right. Buff's role is more on the production side. He's sitting there. Whatever you see on camera, he's the one pressing the button to switch to camera. When you're hearing music in the background, he's playing that music. When we roll clips, he's the one that's. That's rolling the clip. He's pretty much handling the production side. And then I'm. I'm pulling a lot of stuff up on screen most of the time. So if we have interviews or Joe's talking, I'm looking for stuff to pull up on Screen so that Buff can take my screen and overlay whatever I'm looking at as B roll. So everybody has a role the whole time we're on that LFG Live. So if you ever watch an LFG Live and I'm looking off to the side, or Buff's looking off to the side, it's because each person has got a role to play in that show. And, you know, Joe's the host moving it forward. And Buff and I are sitting there making sure that the visuals and the audio and everything you're seeing on screen are cool as well. And we've never really had that kind of structure either. All of our shows were just kind of like, let's just press the button and see what comes out. And this structure just makes everything. It just makes it a lot less stressful coming into show days. Right? We jump into a show day and we're just kind of like, we know what we gotta do.

It makes life easy, honestly, like walking into these shows and really, I don't know, we know what to do once there's a rundown. And we're so immersed in this content, which is something that you're going to hear nifty Q talk about in one of our segments, which I want to get to with the first one is essentially immersing yourself. Immersing. Immersing. Geez, I can't say that word. Immersing. There you go. And really, that's why I think we can pull this stuff off live is that we're so immersed in this stuff and the rundown just keeps us a little bit more focused, for sure. Keeps those bumpers on.

One other thing I was going to say too, that we're about to do, and this will just be a real quick thing and we'll jump over to Q after this. But one real quick thing is we're actually going to start doing a little bit more Twitch streaming to where it's just off the cuff. Like we just hook up, jump, hook up our computers, jump into a game on Twitch and just start messing around, because that's just even more content. Right. One of the things we're trying to do in our videos is show more gameplay footage. And we don't want to, you know, go and rip it all from the trailers like we've done on a lot of videos, or find other YouTubers that are talking about it and pull some of the clips from their YouTube videos. You know, we want to actually be playing the games and getting in there ourselves. So we're planning on doing more Twitch streams where we're just in the game messing around and talking about our experience in the game. But all of that becomes content. All of that becomes B roll that we can use on our game breakdowns, on our LFG Live. All of that becomes stuff that we can put into our community chest of content that people can edit. So that's another thing that we're going to start experimenting with. But, you know, full transparency. Don't know shit about Twitch yet. You don't know nothing.

We talked to the main man, Justin Kahn. He founded the dang thing. We got the backstory, but we don't know what the hell we're doing on Twitch. All right, moving on, Moving on.

For Nifty Q.

Actually, you know what I'm going to do. Audible. Matt, you said metasports, Joe, he's about two minutes or so, right? Two or three minutes. Let's play his. Because I know he's talking more about content than. I think it'll be a good segue. Let's roll, Joe.

Yeah. So Joe, at metasports, we talked a little bit about how content creators are going to shift it in the role that you as a content creator should be playing to really make this transition. So this is Joe. Do you remember his last name?

I'm not going to pronounce it correctly, unfortunately.

So this is Joe from metasports.

My name is Joe Hoswa, one of the founders and the current CEO of metasports. Last year it was a bull run, so everyone was more interested in the financialization, the earnings part of the games. When I think what's happening now is that, you know, the games that raised money last year, now is the time where it's going to really show if a game is good. All these games launching this half of the year with their alpha versions, meta versions are going to be judged at a different scale. The people who are creating content now are really going to be people who matter for gaming or web3 related because it's not solely about the financialization, but really about the games themselves or the larger picture of the game. Competitive gaming doesn't really care as much about the finances more than that. It's about the spirit of the competition, the lore, the people behind the talent with organizations and the guilds who are supporting the infrastructure to be able to play content will gravitate towards the greater picture of the game and web three related assets. NFTs technology will be a way to augment certain parts of it, but you'll notice that a lot of the greater gaming market is not here. They don't hate the experience. They're not here to want to own more of a game studio or publisher studio or decide if a game will last longer. They do this to escape. It's really purely recreation. So a lot of my friends, you know, excellent gamers and passionate, successful people who I try to convince go into the space, you know, they don't even hate it. It's more of like, you know, I don't think it's broken. I get to do my amazing job or my good job or my satisfied job and I get to go home and I get to play my games happily. I get to cycle through different games. And then you couple that experience, which is probably the experience of most gamers, with what you see in the media, which is true that many gamers who've gotten to play to earn or the hype at the end of the run lost a lot of money. You couple that with another stack of crypto and people having lost more money from even before that through crypto. But if you look at that level, it really looks like a bad thing for gaming, right? It's like, why are people trying to mess with what already works for me? Why do I, why do players have to own more of the games? I'm fine spending on my assets, it's disposable income for recreation. Why do I need to be able to resell my assets? And if you really work in gaming, you see the frustration. A lot of communities in games that don't have the ability to survive, despite the community who so passionate about it because it runs on web two rails, that really has the control on one end. It doesn't allow community empowerment to help a game or community last longer. And it's really up to us who are in the space to navigate the technology, navigate the features. In our end, for us, like all of us in content, we do a good job telling the actual value. Gamers are the most unforgiving market I've ever had to work with. If gamers don't like your game, it doesn't matter what you do, how much marketing you spend, they just don't play your game. They don't give a crap. Like they will be honest on Reddit, they're empowered and they will just move on. That fuels me. There's something about it that makes it feel more real. If we do a campaign or do content or esports for a game and it sticks, it's because the gamers really freaking care about it.

Yeah, man, that's Joe's got the, he's got a good perspective because I know Joe's tapped in big time into a bunch of guilds, the gaming guilds, gaming projects, blockchain space. Peter Ng, buddy of ours and partner.

Yeah, I think a big point that he's making that I think we all agree with here at Hard Fork is that the traditional gamers, right, the people that are out there that just love games, right? Like, you know, here at Hard Fork, we're all big fans of Valheim, right? Like that's one of our escapes. We're like, hey, we just had a great LFG live today. Let's go play some Valheim, right? That's one of the big games that we like to escape with. And it's not on the blockchain, right? We spent money on it, we paid money, we play that game, we enjoy it. It's not a blockchain game. And I think that's the point. Gamers don't care about the fact that it's blockchain. Gamers want to play a frickin fun game. Gamers want to play a game that they enjoy playing. And all of the content creators that are out there right now, I'm not gonna name any names, we all know who they are. All the content creators out there right now are sort of leaning into the fact, hey, it's a blockchain game. This is a blockchain game. Hey, this is a crypto game. This is on Polygon. This is on that, this is on. Stop talking about that shit. Talk about how fun the game is. Is this game enjoyable to play? Do we. Do you like playing it? Do you get lost in it? Do you want to spend hours in it? Do you want to show it off to your kids? Do you want to get friends over and do a LAN party and play this game with them, right? That's what the gamers actually give a shit about. And that's what I feel like. The big point is there is, as content creators, our role shouldn't be selling them on why blockchain is good, we should be selling them on. This game is badass. But also because this blockchain thing is here, you also get this benefit in the game, right? Like sell the fricking fun first.

It's fun first in the blockchain. Seems to me it's the integrated piece. It's technology. That's the NFTs. That's where you can own assets if you wish to, like if that's the thing. But really it just Integrates seamlessly. And that's not the leading factor, it's the fun. And yeah, that's going to get people talking about it. It's a smaller group of people are going to be interested in the financial part of it, albeit very important, of course. But that's not the mass adopter thing that we're. That's going to bring people over here. So Joe's on spot with that for sure. It's the escape.

Yeah. And that sort of is a decent segue into like this next little segment that we were going to talk about here about content creation in the bear market. And like this is a topic that's kind of come up in this household a few times is those of us that are creating right now in this bear market, those of us that are talking about the, the synergy lands of the world, the big times of the world, the dead drops of the world, the gala games, the Animoca brands, those, the fractals, those of us that are talking about these up and coming game, you know, brands out there, we're going to be seen as the OGs in a little bit. When these games, when these games become like more mainstream, when some of them eventually break out and become mainstream, I think Dead Drop could be the one to break it out. But you know, when these games really break out and become mainstream, people are going to go and be like, dude, Matt, Joe, Buff, those guys, they were all talking about that shit.

Sorry, don't let it go to your head, Matt.

They were all back there talking about that stuff, right? No, but the point is there's. There's so few people creating content in this space right now and there's so few viewers for this kind of content right now that when it becomes mainstream, people are gonna look back and be like, those guys were building even when it wasn't cool.

It's true, man. And that's where actually, you know, Nifty Q and shout out to him. I saw him in Twitter just now too. Or earlier, I'm not looking now. He's gonna be the next segment coming up here because he actually specifically speaks into content creation in the bear market and how it's a different type of narrative and content being talked about. There's different intentions even from the, the project owners and what they're focusing on as compared to a bull market. Of course. And we just got out of one of those. He has experience in both of those because he heads up Lads City, which, you know, Buff was over there for a long time. We were over there Doing content together to great folks. Definitely go check them out. And they have a content network. They see the value. Nifty Q sees the value in, in this whole thing. And there's, there's a reason why we're all building these networks and creating. It's a bigger trust. If we could show different perspectives and have more of a community feel throughout this whole thing, I think we're going to push all this forward. And there's an interesting chat with Nifty Q coming up here. But anything else before on our perspective of creating content in the Bear?

I think right now what we're doing here at Hardware Fork is we're just perfecting our craft right now. We know there's not a lot of. We know there's not a ton of viewers, right? Like, we see our YouTube numbers. Like a good video get a thousand. Maybe a really good video will get 2,000 views, right? So, like, we know our YouTube numbers. We're not at the, you know, tens, hundreds of thousands of views where we want to be. We know where our Twitter account is right now. We know we've been like, hovering right around a number that we've, We've struggled to break this plateau, right? But we know that there's. There's a lot that we're just so new in this space, right? We're just so.

Damn, everybody.

And there's. There's so little of what we're creating out there right now that I just, you know, I think we're. We're on the right track, but I also feel like I'm rambling. So let's just set up the Nifty Q clip.

Yeah, we're rambling, but let's, let's just wrap it up. Because, like, I feel. Well, not wrap it up, but say, like, everyone is creating something new right now. And Nifty is even gonna. He's gonna say that in this, in this clip here in Buffalo's. In there as well is how projects have had to shift during this Bear. So, yeah, everyone's experimenting right now. And like I said, some shit going on right now that we could still report on and have fun with, even though maybe not all these games are mass market. You know, they're not fully out and playable, but they're sure as hell there's demos starting to drop pretty consistently now.

Yeah, and I mean right now, now is the time that we're just like, like I mentioned, we're. We're perfecting the craft. We may not have 100,000 views on our videos, but you know what we're going to spend this time figuring out? How do we make the videos a little bit better, how do we upgrade the quality a little bit? How do we upgrade the audio quality? How do we get more reach? How do we, like, we're just going to keep on chipping away at. At. How do we make this side that we can control better? And then when the market does come into this space, boom, we're at the peak of our game. When they finally come in.

Patience is a virtue. Yes, you're right.

Go ahead and set up this Nifty Q clip because I'm. I actually have not even heard this.

Well, you know what, Matt?

I'm gonna, I'm gonna hear it for the first time on this episode.

We pretty much set it up already, which is actually nice. So through the course of what we've been talking about, it's perfectly set up. So this chat, we did a record, I think it was last week with Nifty again over at Lad City. And you can check out all his shows over there. And he shouts it out. But Buff is doing kind of the driving of this interview because some tech issues that I had on my side, but we have resolved those and. But yeah, let's go play this clip. And you're gonna hear his perspective, Nifty Q's perspective of the space, but also keep in mind that he's a content creator. He didn't start off as a content creator in this space, but you'll, you'll see why he does and continues to do. And he's building out a bigger and better network. Better, better, better, whatever. Yeah, let's. Let's get into this clip and take it away with Nifty Q. Hey, what's up, guys?

It's Nifty Q. I am the founder of NFT Live and Lad City. We are going to have a great discussion here today. I've been in the space about five years. At that time, it was a absolute wild west. Like, I know we talk about having the wild west now, but back then it was just no holds barred, six shooters in the streets, like craziness. And I was super interested in it. I love the decentralization of it. I loved the aspect of like you could really pull yourself up by your bootstraps a little. Like probably what Silicon Valley was when it really first started, and now it's just a bunch of suits. This is what it gave me, at least initially. It was like an inkling of that. Of course, it wasn't on the scale of Like a Silicon Valley. But it felt wide open and it felt right for the taking. So I got into crypto back then as an investor and then we first started working together at a company called ICO Alert, where we were working primarily on listing ICOs. So I started to just interview dope people in the crypto space. There were no NFTs past CryptoKitties at the time. So I was just loving interviewing people on different proof of stake networks on Ethereum and just really enjoyed that. You know, I was, I'm not going to say it was easy at that time. You know, NFTS hasn't, hadn't come around like I said. So I had not like really hit any golden opportunities, as you would call it. And it was definitely a struggle. Like I wasn't making that much money. I would get, you know, advertising money, sponsorship money here and there, but I was really living on the funds that I had made in the last cycle. So bear market interviews tend to have much more of like market condition questions to them. Where like bull market questions are like, what projects are super hot? What project are you in that you're on my episode chilling me on bear market projects. Nobody's raising a lot of funds. Nobody's doing really that well. So everyone kind of goes into build mode, right? Like I'll ask, hey, like I haven't had you on. You guys have a dope product. Would you love to. To come on my podcast? And they're like, oh no, we're heads down building. It's like, well, okay, but in three months when you guys have a product release and it's a bull market, you're going to come on. And that's pretty much how it runs. So the energy for a project spotlight is much bigger in a bull market. And as you know, like live shows hit harder in bull markets. But bear market interviews, I think are have a little bit more longevity to them. Maybe we talk more about broad market conditions in a sense.

Definitely. Right. You get the real deal and the bear market, real conversations instead of just the hype or everyone in the euphoricness as we know in 2021, which was a blur. Every interview, every project insanity.

What really we get in the bull market are people that we hear from and then never hear from again. Right. Like we've interviewed a ton of people on NFT Live when we were still kind of running that segment where we would bring a project in for a spotlight. Half of the projects that we interviewed during the bull market or more are probably just either not here. Or struggling more so than they thought they were. And that wasn't kind of the vibe of the interview at the time. It was like, holy, you guys are doing. I hate to, like, use these guys, but, like the sandlot drop, for example, sandbox for you. Buff, but the same. I don't even think those guys are in NFTs anymore, you know, and it's.

It's like that.

That's a. That's a classic bull market interview, you know, it's just. No, no. No market talk. No. No blockchain talk. It was like, what are you guys dropping? Holy. It's so cool that you guys are from the sandlot and you're here talking with us. It's like, that would never happen in a bear market.

Yeah, yeah. I mean, you get celebrities is something very interesting to look at from the last cycle. Who dabbled and how long do they stick in, if they're even still around and how many rugs. And you look at, like, was it Al Borland from. You know, the character that played Al Borland in Home Improvement was about to do an NFT and then he backed off at the last second. I bet you he's probably liking that he didn't do that. Because you got to be all in, right? You know, because those boys in the sandlot movie should have understood that when you do an NFT project, it lasts forever.

Well, I'm curious for anyone, you know, like, they got in right when NFTs popped, the beginning of 2021 or the metaverse play. What, in your opinion, hasn't popped yet or even peaked or even had any kind of adoption in the sense of utilizing blockchain? What is coming, man? What do you see as a big thing, a big wave that could potentially be a summer or a seasonal thing, if you will.

That is one of the toughest questions to answer right now is where do we go? We cover all these different sectors and NFTs on NFT Live, but they're all kind of experiencing the same thing. We haven't decoupled by any means outside of, like, the actual market. So for me to say, like, you know, what's the next thing they all could, you know, like, if we have a turn in the traditional economy and we. We do all these things again, maybe we see what we saw in 2020 and 2021 on juice on steroids. Like, that might be the play, you know, so NFT music should. As much as I guarantee, if you had a conversation with a music head, they would be having the same things to Say as we do about NFT gaming. Oh, it's not an if it's a win, you know, it's it. This, this technology deserves to be put into NFT music so that both creators and their fans can both profit. And it's a, you know, very synergistic relationship. So NFT music could definitely be a thing. PFPS already mentioned, I think will be a mainstay. The one thing in, in the conversation that I had with Gifted, who is awesome and he does his shows like almost daily at this point was whether we will see an adoption of Web3 or NFTs.

Right?

Like, and let me break that down real quick. It's like, will NFTs be the quote unquote, ICOs of the other era? Right? And I don't think it will. It will, it will be that way. You know, ICOs had all these problems that, you know, we're going to make it so they weren't going to have any longevity. But is the world going to see the term web3 and say, okay, this is the new Internet, you know, this is the new age where we can all be on blockchain and maybe it's a little bit more, you know, acceptable or digestible to this next cycle of adoption. Whereas NFTs might have this like feeling, the feeling you're talking about of like being a little bit too out there. I don't know what the answer is, but. And I know that was like a roundabout, you know, way to say I have no fucking clue. But I don't really have an answer for you when it comes to like, what is going to be up next. I think you have to make yourself a resident of this space. You know, you have to actively choose to say, I'm going to be a resident of Web3. And then therefore, how do I learn the language of this area, of this environment? I know it's ephemeral, it's not real and as far as like a meat space thing, but we are essentially like on this huge continent where everything is happening, right? There's, there's different communities that each having their own little tribe sector. But if you're a tourist, you're never going to do it. You know, I'm, I, I'm, I'm, I'm half Mexican. I am 30 years old. I always said I was going to learn Spanish and until I can immerse myself either in like an actual.

That would really help if I could.

Immerse myself in an actual geographical location, get dropped off in Panama and say, go do it. I would learn the language and I would come out the other side understanding Spanish. It's the same thing in web 3. If you do not commit to being a resident, you're going to have a hard time surviving in this environment. And I say surviving because you could get really, really fucked up in this environment if you don't understand. The. The second best thing to do would be probably to find a really dope community, right? Like if I, using the Panama example, if I just dropped in by myself and you know, six months later, I'm still by myself. I probably had a lot of bumps and bruises and maybe didn't make it at all. Maybe I quit or something like that. But if you find a dope community that can help you out, that would really, really, you know, benefit you, which I think most of your followers understand. It's like the, it's like the individuals who just get into this space. You know, you, you, you have to be on Twitter. You have to read that daily. You have to start understanding the language that we speak and then go find yourself a community. I, I hate discord. I will be the first one to say, I wish there was another option, but, but you know, you have to then find a community that you want to get involved into. So those two things. Be on Twitter, you know, and then find yourself a community, learn the language, be a resident. I would follow me at Nifty Q. I would go to NFT Live. I would go to Lad City. And then we do have a discord on all of those Twitter profiles as well that you guys can jump in and say hi.

Go jump in and say hi. What up, what up, what up, what.

Up, what up, what up?

Everybody should do that.

Go follow Nifty Q. He was hovering in the, the Twitter spaces earlier. Not sure if he's still there, but find him in Lad City. Go follow them folks because they're good folks. And yeah, man, I mean, he's got a good folks.

Get some great interviews, man. Like if you go listen to the Nifty Q show in particular, where he kind of does his longer form interviews.

Shout out to the. Check out the Yachtsu interviews he's done. They've always been rad. He's done a handful of them. And every time he interviews Yacht, I mean, I'm there listening because of just, just great questions. And then you have Yacht, you know, with a great mind. So it's a good blend. But go check him out. And I, I just love the way that Q thinks about this space. His perspective and the fact that he's still building content, you know, he's. He's doing streams. I know he's doing some different type of things with his content. So there's a lot of experimenting happening, but you could see the value there is being a content creator and. And also having a great community, because that's what we've learned a lot. You know, Hard fork is the community is a big piece. I know lads are doing it right there, too, but. Any takeaways on your side, Matt, since that was your first impression? Right. Any thoughts?

Yeah, I. My thoughts are always that I love when I hear Q speak. Right. Like, his. His responses are so articulate. He's just like, yeah, I'm a fanboy of him. He's just like. He's. He's very articulate. But, yeah, no, like, we're all on the same page here. Like, we're. We're all experimenting. We're all figuring this out as we go along. And we just. In the bear market, it's the time. It's the time to build. Right? Like, that's what we were talking about before we ran the clip. It's. This is where we build. This is where we perfect our craft. This is where we get shit dialed in and systems working and team members in place. And then when the bull happens, hold on for your dear fricking life, man.

You better have systems in place and automation so you're not burning out. And. Yeah, that's. That's essentially it, man. We. We've been speaking about that, and we're like, you know what? This bear probably came at the perfect time for us. And I would bear to say. Bear to say.

Hopefully a lot of other folks are feeling it that way. Obviously, it hurts in a lot of days if, you know, in a lot of circumstances. But either way, like, great time to build. Great time to get the systems built. And hopefully this episode shined a light on some of the things that aren't so sexy in building a business or a Web3 project, which are basically the systems. You need them. Unless you don't want a life. If you don't want a life and be stressed out all the time and run around and not sleep, because they say crypto doesn't sleep. I hate that. By the way, crypto better be sleeping. Build your systems, y'. All.

Sleep doesn't mean you don't have to.

That's true. That's out of. Boy. There we go. Let's separate us from the crypto. We are still human, y'. All.

I Am not crypto, Joe.

I am not.

I do not define myself as crypto.

There you go. So get your sleep, y'. All. Get your sleep.

I don't identify as crypto.

Oh, man. So expect more. It's.

We're gonna.

We're gonna be doing a lot more behind the scenes every single week, obviously, on this podcast in Alpha. What. What's some alpha? What, you got some alpha?

I got some. I might be Alpha to some people. I mean, I think if you're deep into the gaming space, you already know this. This isn't fresh Alpha for you.

True that, but what do you.

But Midnight Society, Dr. Disrespect, talk about it. You heard about this one?

Well, from you. Because you. I mean, let's go. You're fanboy. It's the guy that looks just like you, man.

I mean, yeah, I back. I shaved the bullet like a month ago.

Yeah, you did. That's true. It was huge. There was so much hair. But yeah.

So Dr. Disrespect, one of the most popular gaming streamers on the entire Internet, like, one of the biggest ones out there. He created a game studio called Midnight Society, and they just dropped a trailer for their new game called Dead Drop. They were calling it Project Moon, I believe for a while that was like their code name. But they dropped a trailer for it and they revealed it's called Dead Drop. And then they dropped some gameplay footage of it. And it was insane. It was probably like the most detailed, like, insane graphics I've ever seen. Somebody actually posted a screenshot on Twitter where they zoomed in on the gun that the guy was holding in the picture, and you could see the weld marks on the gun where, like, you could see it was welded together. And it was just like the detail of the game. So crazy. And it's a first person shooter game. And the reason I'm bringing this up because is if you're just sort of casual to like the gaming crypto world and, you know, you've been listening to Hustle and Flowchart for a while and you're just kind of like, what they're talking about is a little bit interesting. This is the game to pay attention to right now because Dr. Disrespect is a massive gaming streamer. Like, massive, huge, huge, huge gaming streamer. And he's building this game and he's doing it using Polygon, which is crypto. So this is probably the first big game that's going to go mainstream in the crypto space. Just because if Dr. Disrespect is behind it and he's streaming it and he's not leaning too heavily into the crypto side of it. Crypto is an element, but he's not leaning into that. He's leaning into the like, quality of the game. This game, I think has the potential to be massive. So just something to keep an eye on everybody.

Yeah. And this is something where we actually talked about this with Nifty Q. It didn't make the clip just now, but I'll kind of reiterate Q's thoughts. And also the discussion that was happening about this and why this is big news is because we were talking about the crossover of traditional gamers moving into crypto or web3. But at the end of the day we talked about it again. It's kind of this integration thing. You know, it's not like us versus them and blah blah, blah. I mean it can be, I guess, if you want it to be that way, but I don't think that's where the main adoption is going to happen with that friction. It's got to be seamless or integrated somehow. So Midnight Society is a game studio and it's a. AAA game studio. It's how they describe themselves. And so they have a publishing model with the community on the back of a Kol, you know, in. In. In frickin Jesus. Dr. Disrespect. I was looking at his real name so I was getting thrown off. It's Guy Beam. Beam, that you say it. Yeah, Guy Beam Beam. So yeah, basically they have a whole studio and a whole bunch of developers, other KOLs and you know, people with audiences. So this is, this is going to be interesting. And this is just the first of many games with that crazy quality and with the crypto kind of like integration of what you can do with tokens within something like Midnight Society, potentially maybe that becomes a bigger project to be associated with. It looks like they have founders access passes, you know, like there's a lot of stuff happening. So keep your eyes there y'. All. It's a big time. I think that's going to be a bigger adoption type of play. Right. There is someone like that with a studio, with their own assets, with a community, and they're just kind of like they got that trust and they're going to bring it all over here.

And as a wise man who lives in this house often says is everything's alpha to someone. I feel like, yeah, Mr. Bear. Exactly. Mr. Bear.

Right.

No, Buffalo always says that pretty much everything's alpha to somebody, right? And I think if you're deep in the gaming space, you're one of the. The. The crypto KOLs that is tuning into this show. You know, we all the kols tune.

Into this key, opinion leaders, every single.

One of them, they all tune into the show. If you're one of those people, you're probably well familiar with Midnight Society and Dead Drop by now, but those that are casually kind of on the sidelines watching the gaming stuff that is Alpha, like, check that game out. That's going to be huge. And that's all I got to say about that. So real quick, right now actually suggested we create a system.

Saw that.

That's a good idea. Yeah, it's a great idea for Alpha Club members. So thanks for the idea. And other than that, I think, dude.

This was a money wrap, this one up.

Let's tie a little bow around it.

Well, I will tie the. The cutest little bow ever. I don't know how to tie bows or knots, so that's why I never passed Boy Scouts. Is that something you can pass? I don't know. Badges, right? Yeah.

You did that thing to Eagle Scout?

Heck, yeah. Did you?

No.

Oh, man. All right. That's why we podcast. And that's all right. We could do this kind of. So, yeah, we talked about a lot on this episode, of course, and I want to shout out our friends and partners again over at Animoca Brands doing all the cool stuff. Check out the Benji Bananas and the Moto GP like we chatted about. There's some cool giveaways and events happening. And then also go check out the content we're doing with Blockchain Space because we're posting something weekly on YouTube, but also on Twitter and all that stuff. So go follow Blockchain Space and our stuff and check out more interviews and deeper dives with people like Nifty Q, Ronan, the Collector. We've had Cryptostache and some other folks. We got a whole bunch more planned, too. So you'll get all the kind of fresh Alpha there on those chats along with everything else we're doing. And if you have not signed up for our Alpha Club, you gotta go do that and then join the Discord and then, you know, basically get hooked up in all the cool shows we're doing. Go to Hardfork GG Slash Alpha again. That's Hardfork GG Alpha. And that gets you in the know. And that's all I got. What you got? You done, Matt? You done? All right, we're done here.

I think that is a wrap there. And if you're hanging out live, continue to hang out. Because, as you know, this might be the end of the podcast recording. But we like to hang out.

This is going.

So we're going to keep going with this show for a little bit. And, oh, we got jams.

Sa.