Garrett Gunderson - Rigging The Wealth Game In Your Favor

Anytime you're placing judgment, anytime you're feeling negativity, anytime you feel like you need to take, anytime you're trying to. You're obsessed with preservation. Like, I could break it down like this. This is. There's four main losing games when it comes to money.

Boom, boom, boom, boom, boom, boom.

What's up, everybody? You're listening to the Hustle and Float Shark podcast with your boys, Matt Wolf and Joe Fear. Wiki wiki wiki. Let's do it.

All right. Recording button's going.

Recording button is going. You didn't need to ask that. You knew that when I said, let's do it.

Oh, let's do it. All right. So today we chatted about a lot again. And this. So this guy, Garrett Gunderson, is a guy I worked with long, long, many moons ago in a previous business, creating some video sales letters and slides and all these designs and selling mechanisms and stuff. That's when I was first exposed Wealth Factory. So that's his company, and it's essentially education, wealth education for folks. And since I worked with them, I think they've shifted basically the avatar to folks who have a business under a million dollars is their primary avatar. And, oh, my God. He lists out a ton of the stuff that they cover in the Wealth Factory in their training. And it's everything you could think about, money management, but without needing to know all these crazy terms and being an expert on actually being competent of your wealth and money, which is huge. No one's teaching that.

A lot of people who have businesses, they want to figure out how to grow their wealth and turn the money that they're making on their business into more money and really grow that. But I think a lot of people don't quite know how to do that. And a lot of people also think that sort of wealth growth and investments and stuff, that's for the wealthy. That's what I do once I already am rich. Right. And I think what Garrett. The niche that Garrett sort of found himself in is talking to the people that aren't ultra wealthy and saying, look, you can start to live like the wealthy. You can start to make decisions and move in the direction that will get you to being wealthy. But you can do it at the point you're at now. You don't need to wait until you're already rich to try to get richer. You could take your current scenario and start thinking about wealth growth now. You can start thinking about generational wealth. You could start thinking about money as just a tool in the whole process. But not the main thing that you're shooting for. You could start to have these conversations, no matter what level your business is at. You don't need to be a $10 million business or have a $10 million net worth before you start talking about some of these concepts.

Yeah, yeah. And he identifies actually these Personas, these different personality types. There's four of them that everyone kind of falls into, and they're destructive personalities, but there's ways to flip that into someone who you can actually be constructive with wealth and just life in general. So he'll line those out. And I thought that was actually really cool because, I mean, everyone can identify with a personality type. And I think it helps uncover a blind spot that we might be carrying not only through business, but just money management, but also through life in general. How you show up with relationships. Cause we go into not only wealth, but we actually, Garrett, he got super real and was totally talking about how when he screwed up and how he showed up to his family, his wife, and how, like, he's had to work through that. And he has mechanisms he shares with us and how he now has grown past that and see how some of these things, he's like, man, that's an asshole.

Yeah. And if you're a fan of stand up comedy, make sure you stick around to the end because we go off on a little rabbit hole about some of our favorite comedians and, you know, the stand up comedy world, which is a fun little tangent that we go off in. That's sort of a passion of mine is the really. The stand up comedy stuff.

And who doesn't like comedy?

Matt. Yeah.

How many books do you have on your bookshelf about how to actually execute on stand up comedy?

I just watch it.

Yeah, exactly. I'm like. I'm obsessed with it, though, is what I'm saying. It's an obsession. I pretty much don't think a day goes by where I don't watch or read about comedy.

Nice.

But we kind of found that that sort of shared passion towards the end and had a little rabbit hole on it. And I really enjoyed that part of the conversation as well.

Yeah. And the big takeaway here is figure out yourself. I feel like, like this will help you identify who you are and then start to detach this kind of this, this importance or this, this. I don't know, it's hard to put in words, but basically money, the power money has over you. And Garrett does a really good job and he gets very passionate about it as well, of how to. How to reframe things. And I think that' is reframing.

Yeah, yeah. No, this was a fun interview. I love talking to him. He's a great human being. And you can tell that he's super passionate about just helping people.

Totally being human.

You could tell that if money wasn't involved, he would still just want to help people. And that's my favorite type of person to talk to.

Yeah. And also he gave a bunch of resources, so we'll just put them in the show. Notes. And he says them in this episode as well. But we're taking notes for you, as always. Where can they get them, Mr. Matthew?

Two places.

Oh, yeah.

You can either text the word comp to 38470. So you pull out your phone, you open the little text message app on your phone, you type in the number 38470. And then where the little text box is where you want to actually type a word in, you type the word comp, C O M, P. And we'll send you the notes by doing that. That's one way.

Okay.

Way number two is you go to your Internet browser on the World Wide Web and Netscape in that URL. Yeah, Netscape or Internet Explorer or whatever you're using. You go to that little box on the top of the screen where you can enter a URL or a website.

That'S at the top of the browser.

It's usually at the top. And you can go to.

It's not HTTPs. Huh? We're not secure.

Actually, it might be. I don't know. I think either way, it gets you there.

Comp.

Oh, so. Hustleandflowchart.com comp.

Got it.

I'm being very patronizing to our audience right now. Aren't they?

Quite, quite. Sorry, they've already skipp. Sorry about this. If they're pissed off by now. Yeah, just get the notes. They're free for you for two weeks by the time this episode goes live, so please be quick. And of course, we do have a whole physical newsletter on the back end of that that you'll see the opportunity to join. It's only $15 and you get every single episode from the month prior.

Whispering Our audio editor just gonna boost the volume on it so it's gonna sound like you're talking.

It's so cheap.

Don't tell everyone, but really tell everyone. But actually it's more important. Just get in there. You will not regret it.

Start by getting the free notes and if you like them, then get the paid notes.

You'll dig It. All right, so I think that's it.

Let's go check it out.

To Garrett.

Let's do it.

Hey, before we get to this episode with Garrett, I want to tell you really quick about LinkedIn. Now, LinkedIn has an advertising platform that is really, really powerful. Now, the cool thing about LinkedIn is that there's over 62 million decision makers on LinkedIn. The people that are in businesses that spend the money, the people that make the decisions in the. They're not hanging out on a lot of the other social media platforms, but they are hanging out on LinkedIn. LinkedIn actually allows you to reach the right professionals at the right time, and it's pretty awesome. And you know what? LinkedIn ads are driving traffic and engagement right now, whether it's visits to a landing page, registrations, event downloads, any of that kind of stuff. You can do that kind of stuff with LinkedIn ads. Right now, LinkedIn ads are just kicking butt for people. So you really, really should check out LinkedIn ads and you can try it yourself. Right now, LinkedIn is going to hook you up with $100 in free LinkedIn ad credits because you listen to the Hustle and Flowchart podcast. So check it out. They're offering $100 free. To launch your first campaign pain, just simply visit LinkedIn.com flowchart that's LinkedIn.com flowchart and terms and conditions apply. All right, let's go talk to Garrett.

Hey, Garrett. Welcome to the show, man.

Hey. Good to be on the show.

Yeah. And we were talking about did a little bit of work for you guys at Wealth Factory years and years back, I guess with your partner, Matt or Matthew, it was a pleasure working with you. And I remember looking at the content and everything you're putting out there, I was like, damn, this is good. More people need to see this stuff.

Well, thank you. I really appreciate that.

Of course, man. Yeah. So you guys. I mean, since back then, I feel like you guys just been on that path and just keep. You keep building and growing. That thing has much changed, really, since you started the whole. The whole venture there.

Well, one of the things that we discovered was, like, we weren't really after this upper echelon of the market, like the people that could afford their own family office, like, be these people with 200, $300 million net worth, where they could hire their own financial team to only work for them and no one else. I wasn't interested in that. There's a lot of complexity. It's slow because there's A lot of people involved and, and we were thinking, oh, we're really going to go after this market of entrepreneurs doing like 1 to 10 million. And that's a really neglected marketplace for sure. But as we were doing that, we just recognized that, I think it was. Vern harness said 96% of businesses do less than a million dollars of revenue per year. And we're like, who's helping them? And so the thing that's really changed for us is yes, we put out a lot of video and audio and written content, but that's kind of like resources to help people have insights and paradigm shifts and value whether they can afford to hire us or not. But we created this program called Wealth Architecture that really reaches the heavily, heavily neglected market there so they can have a comprehensive financial team, so they can have financial advocates to support them, so they can have someone to coach them along what they're doing in their overall personal and business finances. And that has been a crazy, tremendous success that we're actually now having financial advisors that want to refer their people to us to support them in that. So that did not exist in 2014, that came out in 2017, I believe. It took us three years of being together to really build it out. And now we've got five, six years under our belt with it and it's become a phenomenal success for the people that are in it.

That's so cool. Yeah. In that market, of course, you're now ideally creating seven figure businesses by serving those folks and graduating them up into probably some other program you might have or a resource. I could see it as being, like you said, a perfect way that financial planners or home office folks can just send leads, your direction, almost partner up, affiliate type thing. But either way, you're serving that market that they're probably not apt to serve.

Yeah, I actually remember Joe and I, we were actually at a war room mastermind that digital marketer puts on and there was somebody speaking at the mastermind. I actually won't name his name, but somebody was actually speaking at that mastermind and they were talking about the whole family office concept and, and all of the things that a family office can do. And Joe.

Yeah, it was Jim Do. Jim was Jim Do.

Yeah.

So I guess I would mention his.

Name, but yeah, he, he's really done a nice job, especially in that genius network community. Yeah, he's been Joe Polish's guy for a really long time. He's been in my workshop before with one of his clients. And you know, we actually have clients that are Working with him that aren't working with us now, you know, he's a little bit less expensive for one, and does some things that we don't really address, like money in our management, but we do a lot of stuff around the sole purpose realm and wealth engineering and like, you know, business growth that I think is more our expertise. So.

Yeah, I just remember thinking when we were sitting in the room though, that, you know, he's. This stuff sounds brilliant. And I can't wait until someday I get to the point where I can actually use this stuff. Like, I remember thinking like, this is awesome. And years from now when my finances are in a place where I could use this, he's probably the guy I'm gonna come to. But I don't know what I can do with this information today. And that's kind of where we got stuck with that presentation specifically.

And that's what's great, is like he's serving a different marketplace than we're serving. So it's not. I mean, yeah, we. He definitely works with those 1 to 10 million, you know, people for sure. Yeah. But that under a million, I've heard that's his cut off. And you know, we love that market.

That's perfect for you guys.

That's our, that's our jam.

Yeah, man. Well, I know you came from a background that was anything but wealth from what it sounds like. I mean, what, your dad a fourth generation coal worker or minor? Like, gnarly, man. Didn't even know they go that far back. How did you break out from that whole cycle?

Dude, my mom and dad never even let me set foot in a coal mine.

Good for them.

They like, they were so against that. Like, you know, I even told my dad, I was like, I want to take the kids and show them what a coal mine. He's like, why would you do that? Like, you know, I. That was not even part of the path. I mean, they really supported me to start a car detailing business when I was 15 years old. And, you know, I cleaned vehicles from the mine that were surface vehicles. I cleaned vehicles from the credit union that my mom worked at the repos. My mom connected me with one of the accountants that worked for the school district to teach me how to do income statements and balance sheets. And, you know, it was just like they saw a different path. Now I don't know if they saw a path of entrepreneurship because that felt really scary from a family that was, you know, coal miners that they would go on strike and not get paid for a while and Then all of a sudden, if I'm a business owner, you know, is that something you can count on? And it seems really risky and foreign and, you know, they're dealing with generational wounds of my great grandfather leaving his pregnant wife because he couldn't put food on the table, getting on a ship, coming to America and then not seeing his daughter and his wife until his daughter was 7 years old. Like, yeah, you make, you know, if you don't have financial wherewithal, if you don't have a way to earn money, that that creates major problems within a family. And I think that those kind of get imprinted those stories and those, you know, those feelings and those concerns. And so me being an entrepreneur was actually really difficult because my family didn't really know how to support me. It was like, when are you going to get a real job? And if you thought about going to do these other things? And then they fully love and embrace it now. But it was scary. Yeah.

So were you. Have you always been an entrepreneur ever since. So you said 15, doing the car dealership or car detailing. That is.

Say that. So on the car detailing, did you.

Did you bounce or like, did you ever actually have a job after the car detailing or have you been entrepreneur through and through since then?

Well.

I had a inbound telemarketing that I did for a year when I was in college. You know, just as a, as a thing. I'm trying to think if I've ever really had a job. That's about it. I mean, I started an internship in financial services when I was 19 years old, which I didn't. It wasn't my firm. I worked for a firm and you know, I got 1099 for most of my income, so it came from commissions and sales, but I was still representing that firm. And then I started my own thing in the year 2000. You know that it was first called Ingenuity, then it became Freedom Fast Track and then now it's Wealth Factory. It's just been the evolution of it. So I've been an entrepreneur, you know, pretty much ever since, and I think I'm unemployable, basically.

Sounds like it. That's what I was kind of getting at, you know, like, okay, because you went the hard. Like it seems like you just completely went completely opposite from your parents, which, you know, it sounds like you're almost breaking a chain, you know, a chain of work and livelihood. And then of course, wealth, it sounds like as well. Would that be pretty accurate?

Yeah, we went and filmed my origin Story, you know, maybe a couple years ago, went to my first place I lived is East Carbon, until I was in third grade. East Carbon, it's heyday, I think I've heard. I've never seen it this big, but there was 5,000 people there because it was a coal mining haven. And then I think now it's got about a thousand people. So definitely kind of a dying town. And then we went to Price, where I spent more of my childhood until I was, you know, 18. And we just filmed in front of one of the houses I lived in and a trailer that we lived in for a little while because my dad got laid off. And my kids were with me, and they heard my wife say, well, when Garrett was graduating college, he said, there's not really a job out there. That makes sense for me. I had a lot of job offers when I was graduating. There was, you know, Merrill lynch, strong investments, American investment bank. I mean, we can go through the list. A lot of them got decimated.

But.

But ultimately she said, well, he just created what he wanted. And my son, when she was finished filming, he's like, what do you mean? She goes, well, he's an entrepreneur. That's what he does. And my son's like, well, that's cool. I want to be an entrepreneur. So I thought, like, you watch that generational impact right there, right? And, like, I'm. I'm doing tough work right now to help to heal generational wounds and change our family stories, spending time with my siblings and my parents and really direct conversations with my kids. I'm taking my oldest son to Asia for almost a month so that we can really bond and do some service work and go to Seoul and Vietnam and Cambodia and see how other people live and experience other cultures so he can feel more connected to other people. We've been to Europe a lot, which kind of looks a lot like Utah in some ways, a lot of white people. And I think it'd be good, good for him because I taught English when I was eight. When I was 18, I went and taught English in Korea for three years, one summer and one. It allowed me to see, like, oh, how it felt to be separated from my family and the people that I knew and counted on and loved and how much I missed them. And it also was like this interesting adventure where I went and did something that was a little bit entrepreneurial because I didn't have a job when I went over there, and I just had to go find these teaching things. And I'm excited to go show my Son, like, hey, this is what I decided to do when I was 18 and I really grew up. And the most important lesson I learned is we're all human beings. These are amazing people. They're so peaceful. And I met just great, gracious individuals. And before I thought, I'm an American and America's the only country, and it's the best. And I actually love America, and I think it's incredible. And I think that every country has places to improve. But I feel very grateful to have been born here. But I also felt a sense of connectedness that I never had felt until I went there, so. So, yeah, I'm looking to heal generational wounds, create a new story for this where our family can break the shackles of scarcity. That kind of came over with my grandfather as he tried to break free from poverty and instead embrace abundance and embrace purpose and understand value creation and develop our gifts and invest in ourselves. And that work really matters to me.

I can hear it, man. I think that's the most powerful work, too. Any kind of generational chain. It could be addiction for certain things. Could be addiction to debt, too, you know, and spend that, and then that bleeds over into your kids. And I mean, it's. I like what you said about. It's almost like you have to, or, you know, you don't have to, but you can choose to remove yourself from the situation and see a different perspective and how other people live. And like you said, yeah, we're all human. We're all living this, like, life, weird game. And we're just kind of approaching things and trying to do our best. And a lot of people, their best is what their parents taught them, which is, you know, really bad money management or anything else, you know, they're doing.

Their best, man, with the tools that were provided. And the thing is, there's just so much misinformation. There's so much pain. There's so many, you know, things that are misspoken, like, you know, and some of it's deflection you have. Like, I remember my mom once saying that we were insurance poor. She was crying at this table. I'm like, what do you mean, insurance poor? She goes, all of our money goes to insurance companies. Like, those sons of bitches. Like, I was pissed.

They're the enemy. Yeah.

Then I woke up from a nap once in our camping trailer. We're out camping, and my family's outside, and I look up on the wall and there's this little plaque that says, money is the root of all Evil with the devil. I mean like that stuff leaves an imprint, right? I remember hearing my grandma talking about someone that started this business and how they made a bunch of money because they're just taking from people. And it's like, you know, you start to, you start to look at your heroes. You look at the people you care about most or just the people that you're listening to that are older than you. And like maybe we do it in a subtle way where it just gets tucked in subconsciously, but it starts to have a really big impact. I mean there's a lot of people who want a lower bottom. They want more money, but they think money's evil. Well, that's a really conflicting situation for someone who wants to be good.

And that's going to hold them back. And if we can just get clear that money is just a storage of value. It's a storage of value. It's just a byproduct of value. Sure. There's people that bypass value to get money. They got it because of the lottery, they got it because they married into, they got it because they inherited it. Right. That's the minority. And then you've got the other people that were coercive or that they took it out of mal intent and just being a holes. And yeah, that's a portion, but the majority of it, it's simply a byproduct of you've traded unfortunately for some people, time. But for the most people, it's value. You've created some type of value and that allowed people to employ that value or to engage that value. And if we understand that about money, see, money's not sports. People think money and sports are like related. They're not like sports. There's winners and losers, right? It's not, it's a survival of the fittest. There's a lot of that to sports and we've adopted sports in our psyche to a large degree. And when we have that around money of it's winner take all. There's a finite pie. If I take more, there's less for other people. What we don't recognize is even if there's a finite amount of money, there's an infinite number of times that money can exchange hands when goods, services and experiences and value and solving problems occurs. So it's not a finite pie. It's something that can be a lot more exponential. And those people that try to hoard it, hold on to it. You get scarce around it or think that they're just going to take it from someone they've actually corrupted themselves. The money didn't corrupt them. They didn't understand money. Hmm.

What are some. Because this is huge. And I think the scarcity mindset is like what gets passed down generationally. What are some indications for folks listening that. Because some people probably just are walking with these things that they haven't totally addressed. Are there some common ways to identify a scarcity mindset when it comes to money and wealth that you found?

Anytime you're placing judgment, anytime you're feeling negativity, anytime you feel like you need to take, anytime you're trying to. You're obsessed with preservation. Like, I could break it down like this. This is. There's four main losing games when it comes to money, right? Four main losing games. The first game is the game of the Miser. The Miser is in a stuck mindset where they're playing not to lose. That's their game. They're just trying to hold on to what they have. They are going to spend however much time to save money. They don't care how long it takes. That's what they're doing. They're playing a game of preservation, right? Then you've got the conservative. The conservative, that's not a political ideology. This is someone who's playing the game of retirement. They're just trying to sock away as much money as they can so that one day someday things will be better. They're delayed gratification at every turn, right? They're just save, save, save, invest, invest, invest. Then you've got these other losing games. One is called the Striver. The Striver is playing a game called Status. The Striver loves capitalism no matter what. They just want to take as much as they can, get as much as they can, and they're willing to burn out, even if that's what it takes. They don't have hobbies. They realize that there's going to be body bags along the way because they don't care who they hurt. Now, they might a little bit, but they're overriding Selfish State is more bigger, better, faster. And then you've got the High roller. The High Roller is playing a game called Opportunity. The High Roller is kind of the ultimate taker. They have people believe they're really going to take them to the next level. What they just take is their money, right? They're. They're users in a lot of way. They're name droppers all the time. Like those are the four losing games of how people operate with money, right? And what's crazy is those same Characteristics of those four losing games and four Personas. If it's shifted to value for others, to solving problems, to collaboration, it actually you take those same characteristics and the miser becomes the mindful manager who's instrumental in making sure organizations are efficient with their cash, making sure they're getting the best deal before they jump into something, making sure something's being utilized if it's being paid for. Amazing, right? The conservative becomes a planner. A planner builds performers and looks at what needs to happen and what the risks are and builds out the management process and the structures for something to be implemented to come to fruition. The striver becomes the creator, creating innovation and ingenuity and building new jobs and new ways of getting things done. And the high roller becomes a catalyst connecting others and finding hidden talent and uplifting them and taking them and directing them in great directions. Like it's the same characteristics just played either in scarcity and destroying wealth or limiting it. Because no one shrinks their way to wealth or played in the game of value creation, of expansion. Because again, it's really about. There's only so much you can do alone. There's only so much you can save from the money that comes in when you budget. There's only so much time you have to sprint and hustle before you get adrenal fatigue and fall over and die.

Right.

Like that's the deal.

Yeah. I love this because it's starting at the personality level. It's probably things that we're just unconsciously walking around doing in some facet. But you can flip it. There's another side, a different perspective to that personality. And it's only how you show up. Is it scarcity or are you flipping that to be as one of wealth and abundance?

Right. And there's all these lies that we're told. Like people that succumb so much to fear, they buy into socialism, Hey, I can't take care of myself. I need other people to take care of me. Or they hate the dirty cronyism that happens in politics. And they see people that are taking and it's all about who you know and that kind of good old boy situation. So they want like someone to intervene because they feel powerless. And then you look at capitalism and people are putting it on high. This is so amazing, so great. But guess what? When capitalism becomes what we can take from others in a competitive nature that we don't care who we hurt along the way. And once again is a lot of times devoid of value creation, what we're really looking for Is how do we have a platform where we have freedom to make exchanges with one another? I exchange my value for money because you can exchange that money for other value that you're looking for. It's really about, you know, taking care of each other. But when people are in scarcity, they're so selfish, they don't think about taking care of someone else, and that's what keeps them broke. It's. It's this strange thing. And then what we do is we blame it on politicians and politics and we blame it on, you know, corporations and greed. And then we, like, we have all this blame, but we look no further than the mirror when we succumb to scarcity, when we just complain instead of do, when we don't have a vision for ourselves or our lives, but we're just trading time and activity in exchange for money and materialism. I think that we have a very major crisis on our hands, and the crisis is of the individual. How do we discover our sole purpose? How do we know our value? How do we figure out our abilities? How do we find things that we have energy for and then combine that in a context that engages us in the best of who we are? That's the game. And look, I could tell you all about money. I can tell you how to save tax for days. I could tell you how to plug leaks and restructure loans and renegotiate interest rates and put money in your pocket that way. I could talk about how to restructure insurances so there's not duplicate coverages and put money in your pocket there or where you have hidden fees or drag on your investments or taking too much risk. And that's actually the easier part. That's the easier part. The harder work is for people to get clear about what they really want and show up the best version of who they are because there's too much weighing on them.

Dude, it's mindset. Yeah, it's getting the head straight. And yeah, we talked about this. We were just talking about this on a couple other episodes in different ways. But getting this. It's almost like putting constraints on yourself, but having a good perspective of knowing where your goal is, but almost creating a practice for yourself that you fall in love with. Make it your own. Like what you said with the four personality types, more or less, that's what I'm calling them at least, is identify who you are first and then know what you are capable of showing up like in the world, and in this case, money and wealth, and then build a plan around yourself, but stick to it. And it's hard as shit to do that. But it's a new habit that you gotta instill with yourself. If that's really what you want.

Yeah. You got to know, what are your traps? What are your traps? What are your trump cards where you don't face things. Right. That's like what makes you a miser versus a mindful manager. And what does it take to stay in the proper side of things? Right.

Yeah.

Now, how would somebody go about uncovering.

I feel like a lot of people listen and resonate with this stuff and they go, I get that. But maybe they're too close to their own scenario to realize what things are holding them back. How would you maybe walk somebody through? Here's how you discover these sort of mindset mistakes you're making.

Well, just yesterday it was the second full day of recording where I did the win than play playbook. So win, then play is my solution to the play. Not to lose. Holding onto the past, play to win only seeking for the future, never enjoying the in between. Win, then play. As you design the game yourself. So you've already won it from the moment you're engaged in it. It's kind of like one, you know, like it's been a big thing with Kobe's death and there's a lot of stuff, you know, being talked about and shared and speeches he gave. But, man, the one that really was profound to me is where he said the. Basically what I took from it is the win is the work. It's not just the byproduct, it's the time he was dealing with stretching and pilates and the early morning shooting. He's like, that was the win. When you can enjoy the journey, you're not trying to get to that destination. And it's like, so when people are going, he was the hardest worker ever. I'm like, yeah. But the work was the work that he chose. Most of the world is the hardest workers because they're doing the work that they hate. And that's the difference, man. There's hard work that you love and then there's hard work that's hard because it's against everything that you stand for. Right? And so what we're doing on these Personas is we're actually. I just had. My chief copywriter was just at a two day mastermind with Ryan Levesque. We're building out a typology quiz to identify which one people have. I've got two segments in my 10 moves to win then play that are dealing just with this. So I even have like a question someone would ask. I'm like, how would the mindful manager answer it? And how would the miser answer it so that people can see the distinctions. And there's 10 questions I'm like, and here's 10 more powerful questions to actually put you in the mindful manager versus get trapped in the Miser. And then I'm just leading with. I've been all four. When I was first married, I read Millionaire next Door and I was a miser, man. We were living in a crappy apartment. Like my, my father in law was like, hey, you can live in our basement rent free. And I told my wife, she goes, yeah, sex free too. I mean, she was like stupid. And I was like, okay, well let's get an apartment. I gave her such a dangerously low budget for it that I found out that there was places you don't want to live in Utah, right?

Yeah, sure.

I gave her a Christmas present once, which was a phone case that didn't fit her phone because I got it for a dollar. I mean, dude, I was a jackass. That's the miser in me. Then when I was the conservative, I was saving more than 50% of our income into our retirement plans. And I was buying real estate properties even though we were renting, right? And then she tried to order wine at dinner once and I actually lectured her on the opportunity cost because if we would invest that money into this mutual fund, back when I thought those were okay, you know, that it would be worth, you know, every dollar would be worth $220 more, you know, 40 years from now. And it was just, it was just absurd things like that being the conservative. Then when I was a striver, that's where I spent the most time. The striver is where I was just when people are like, what are your hobbies? I'm like, dude, I work. I have a business. I work all seven days. I left the hospital early when we had our son because I had an appointment even though my son was in an incubator with a bunch of tubes and, and needles and everything popping out of him. Looked like he was ET when they discovered him and put him in the hospital. And my wife wasn't thriving after the delivery. They had to do some like minor surgeries with her. And I left. That's the striver, because I had to go work is what I said. And today, dude, just today, my wife and I had a difficult conversation. She's like, you were a selfish prick. Back then she told me, I'm like, you know what? I was my 20s when I was a striver. I was a selfish prick. I didn't consider anyone else's feelings because they didn't understand. I'm evolving. I'm making a difference in the world. But I was just trying to make a name for myself. And the problem is the striver has an unfillable void that no amount of money, accolades, work, anything will fill because it's just not taking care of, loving themselves. And then finally, I dip my toe in the High Roller. The High Roller is like the ultimate narcissist. Like, I bought, I had this Bentley and this magazine was interviewing me. And so I'm like saying the douchiest things. Like, you know, like, I just had so much money. How would I ever spend it over my life? You know, the universe kicked me in the nuts with a day. Let's lose 200 grand on this real estate deal you a hole. And then we went and took pictures out of the salt flats with my Bentley and my Escalade. And I remember putting it up, like on whatever social media, I don't know what it was. And some guy's like, what douchebag does this? And I was like, yeah, this stranger slash new friend had it right. I mean, I remember parking. So we went to a hotel and they didn't park my Bentley up front. I turned my wife and like, what's wrong with them? They didn't put my car up front. She goes, what the hell's wrong with you that you care? I'm a high rolling douchebag. You know, let me tell you, the people I know that I have dinner with, it was just, you know, like. So I tested these out and I kind of went from phase to phase thinking, miser sucks. Let's be a conservative. No, conservative is not great. Let's be a striver. Striver is not good. Let's be a high roller. And the reality is, all along, what am I? I vacillate between the creator and the catalyst. I love to connect people. I love to discover, like, greatness and be able to help lift that up.

And.

And I love to be. I'm more of an artist than an entrepreneur. I love to create, like this one man show that I'm working on with entertainment and comedy and a contextual shift. So. So, like, you know, I think when we can be honest with ourselves, there's room for progress and nobody's got it all figured out. And for those that, you know, listening to this this is what I'll say. Perfection is a plague of society. It's holding us back. We can't control all the variables. Imperfection is part of the process. It's part of the beauty. That's why comedy works, is because it's about imperfection and flaws.

That's right.

You know, and so stop trying to be perfect. It just makes you seem like a pretentious douchebag like I was. And, you know, if you like, what people want is connection. What where connection comes from is just being who you are and radical self expression. I'm writing this one man show. I'm gonna dance at the end. Dude, I'm a white guy. People called me Chord in high school because I was uncoordinated. How awesome is that? I'm gonna play guitar and sing because it's not about being up there for perfection. It's up there to be an expression. Right? It's expression and it's permission for other people to be who you are, whatever that is. In all your glory and all your imperfections, you just got to figure out who you are and love that. Right?

Yeah, yeah, yeah. Oh, I love this conversation so much. This is definitely resonating pretty hard with both Joe and I. And one thing that you said a few minutes ago was actually one of the things that's been the biggest aha moments for. Of the decade for me was when I had the realization that the work is what we need to take pleasure on, not the end result that we're shooting for. If you wake up every day and the thing that you're working on every day is what brings you fulfillment, that is what we're striving for. Not the fact that we need to be working towards a future goal that we think will make us feel fulfilled. And I think that's been such an aha moment for me. And I think you touched on that a minute ago about that, you know, when you mentioned Kobe, like, that's really the thing that is what we should be striving for is really finding fulfillment in the things that we're doing on a day to day basis, not trying to find fulfillment in a future outcome. Right?

And dude, you know what's crazy about that thing is how many people are judging him over this thing that happened in, I think like 2003. When are we going to stop trying to like look at someone's worst moment and say, yep, that dude had an active contrition and for anything with his wife and had more kids. Like, I can't imagine the courage it took to face that situation.

Sure.

And there people are, are crapping on him because, like, like this girl Kat Hoke wrote a book and she does these things in prisons where it's like, imagine if you were known for your worst moment. I'm like, I just think we need a little bit of compassion and empathy in the world today, you know, and, and, and then we don't. Then we don't have to deflect from our own flaws. They're there. They're fine.

Yeah. And that's. This goes back to you going to Asia with your, with your son and showing him people, showing him new people and like different cultures and how there's. There, There are all these things that are completely unknown to us, but at the end of the day, it's the human experience. And, and you mentioned loving yourself. I mean, we had come.

All right, isn't it. Isn't loving yourself hard to do? It's like the hardest thing myself, right?

Especially High Achievers. And we had Kamal Ravikant on the show. He's a buddy of ours and he just released his book, Love Yourself Like Life Depends on It. And I'm like, that's literally the only thing you can really control in the world is yourself and your actions.

And we don't really have an instruction manual for it. And I don't know that I have the solution for it. But I could tell you this. The way to love ourself is we've got to avoid the escapism of life. Escapism could be being a workaholic. It could be, you know, going to masturbate when we're rejected. It could be. It could be turning on the tv. It could be listening for me, sports talk radio for no reason. I watch the games. I mean, there's things that are there for pleasure and enjoyment and there's times where those can all be pleasurable, enjoyable. But there's other times where it helps us to avoid the pain. But what we do is we just take on background stress. We avoid what's going on. And on the other side of the pain is actually love and connection. It's radical self expression and it takes a degree of radical vulnerability to love ourselves. Because, you know, like, dude, I hate admitting some of the things like, you know, like, dude, I wanted to be 12% body fat. And I was for a while and I was boring as shit. I hated it. So, like, I'm. I got some. I got some more. Like, you could see my abs, but you could also see a little belly there. You Know, you had a little fun.

You had some drinks or whatever.

And I'm like, dude. And then I just gotta eat something I wanted multiple times rather than, like, be a buzzkill. And, like, for those that have the discipline that, like, I'm only talking about myself. And I held hate in my stomach, like, it was just a reminder of imperfections. Right. Or I look at the gray in my beard and I judge myself now in my hair, I was like, no, that's wisdom, and that looks good. But the beard makes me feel old. And I have like. Like there's just all these little judgments. And what I decided was I'm not gonna, like, I'm not gonna just pretend they don't exist. Yeah, I'm just gonna talk to my wife about them. I'm just gonna write about it. I'm just gonna work on loving myself. I went to 40 years of Zen. I went and did, you know, five deep therapy sessions with some MDMA. I'm like, whatever. I want to love myself. I don't have the map for it. So I'm opening up. And all I found is if I go through the pain. And you know what I've just been telling people, I don't care whether they're men, women. I'm just telling them I love them. I'm writing letters. Like, I'm just doing the work to stay connected.

Right, dude, that's it. I mean, what more in life is, like, will bring fulfillment and joy other than human connection. Starting with yourself and getting real and understanding and loving yourself, but also extending that love. I mean, it's endless amount that you can give back to the world and layer in some wealth on there and imagine what you can do with that to even expand on what you're personally bringing to the world. It's almost like a scalability approach at that point. Wealth can help you do.

Yeah, I mean, I look at, like, if I can remove the obstacle of money and make it an asset and ally, that's a gift. It's no longer something to be intimidated by or confused by. It's something to be like, oh, this is just what happens when I'm clear about the value I create, how I create that value. And then I just need to make sure to be efficient with it once it gets in my hands. Because a lot of people want a piece, whether it's government or other people. When you're successful and there's some basic structures to get that done, it doesn't need to take a lifetime. Hell, we teach it in our wealth acceleration Workshop in two and a half days. People have clarity walking out. What's handled, what's not handled, what's the blind spots? What's the plan look like to get you economically independent so you have enough cash flow coming in to cover your basic expenses? What's the low hanging fruit to, you know, plug leaks or boost revenue in your business? Like just, it's just all of a sudden not so intimidating. It's like, okay, wait, wait. You may not have to know about tax liens and options trading and syndications and real estate. And I don't have to know about commercial versus residential and fix and flips. And I don't need to know about, you know, exchange traded funds or hedge funds. Like we think that we got to know about all those things, but guess what? We all have an investor DNA. And some of those things might be pertinent to some and not to others because risk isn't in the investment, it's in you, the investor. You just got to become a good investor in a few things and just focus instead of diversify. Focus when you're trying to grow and then protect it like crazy. Andrew Carnegie put all of his eggs in one basket. Watch it like a hawk. I like that. Right? You diversify when you've made it, when you're just trying to preserve what you have. But until then, you invest heavily in yourself, you expose your skill sets, you add more value, you build recurring revenue or cash flow from your assets, and that's the game of wealth. And then you enjoy life from now until the future, not just at retirement.

I love that. Yeah, no, that's definitely hitting us. I mean, what you're saying just resonates with us so much. And it's conversations that we've been having quite a bit lately on this show is about this kind of stuff. Exactly.

There was one question that I actually wanted to ask about this sort of mindset around money. And it's something that I personally kind of struggle with. And I'd love to hear your take on it is sort of the difference between abundance versus making smart financial decisions. So you mentioned earlier you were out with your wife and she wanted to order a expensive bottle of wine or something. And you know, in that moment you thought that was a not a smart financial move.

She wanted to order a glass of house red. I was a conservative.

I was like, it was $6.

$6, you know, I wish.

So basically what I'm getting at though is like, how do we know if we're, you know, I have this struggle between like making smart financial decisions, but also having a mindset of abundance.

Right?

Like, if I say, oh, I can't, I really shouldn't do that, that's not a smart financial decision. That also seems to be kind of counter to an abundance mindset. Does that make sense?

So let me help you. Like, there's abundance and ignorance and they feel like they're related, but they're totally different. Okay. There's a time where I thought I was Midas that everything I touched turned to go gold. But the bottom line was I was lucky. I had good timing in the moment, but that didn't mean that I had a skill set. So I thought I was being abundant by buying more and more and more and more real estate, saying yes to more and more and more opportunities, doing oil and gas, doing the hard money lending fund because I'm abundant. Yes, I could do all that. But the problem was I was distracted and I was being ignorant because I didn't know enough about these things. I didn't have a real end goal other than more, which is a very dangerous end goal because it's never achievable. And so, so what I felt was abundance was actually just stupidity if I were to be really harsh about it. So if you want to be abundant financially, you have to kind of buck the shackles of budgeting. And the way that you do that is you got to pay yourself first in a savings way, right? Like 15% of your personal income being set aside before that's your first bill is paying that. Then you live off the rest and you don't borrow to consume. So if you have the cash, you do it as long as you paid yourself first. If you don't have the cash, you don't do it. It's like there was a Louis CK Bit where he was on Conan and you know, he talked about back in the days before credit cards, he goes, you know, you'd have to go to the bank or you have to write a check or all this kind of stuff. And he goes, and when you're out of money, you just stop doing stuff. Yeah, it's time to get back to that. Right? Because we've been taught consumerism in a very deliberate, destructive way. Because Edward Bernays, the father of consumerism, had us believe that happiness was because of materialism. And the more material we had, the more powerful we were, the more sex we would have, the more envy we'd be. And, you know, it gets people stuck in activity, not thinking clearly. And so when we spend more than we actually have that leads to debt. When we try to buy something because we think it's going to make us happy and it's going to be a stretch, we put ourselves in harm's way if we paid ourselves first. We've got money left over and we want to buy something. Great. Buy something. I have very nice material things. I like Etro jackets. They're not cheap, right? I could get cheap jackets but I like Etro ones. You know, I got an expensive taste in a few things. I like that kind of quality of life aspect. And you know what? We all can have value based spending and guilt free spending as long as you've taken care of your first things first. Just take care of paying yourself first. Build up a little bit of savings and liquidity and then man, it's a game changer when you get enough cash flow coming from assets or even entrepreneurial based income to cover your expenses that now you could actually start getting a two to one ratio, $2 of recurring revenue versus every dollar of expense. And yeah, you could maybe increase your lifestyle at that point if that's what you choose. Just get clear about what you want. Otherwise you might be using that as escapism or you might be using that as like I told you so. I'm successful. Look at me drive my Bentley. Hell, when I took my Bentley home to my hometown, they just thought there was something wrong with my Chrysler 300. Did you screw that grill up somehow? Why is it right?

Shots at ego.

I bet the only one impressed were teenagers. Boys, they love that thing. You know that wasn't my market segment but you know, like I've made the mistakes. I just am willing to admit the mistakes. I'm not. Yeah.

And it makes sense you said something. You got to know what you want first. I think that is a huge exercise. We've done that and it's, it's at least from our perspectives or what we've what we want. You know, Matt and I did this individually with a coach a while back and it's, it's. You quickly realize a lot of the shit is not physical. It's more like what you said, it's time, it's go have fun, go live your experiential more 100%. At least it was for us. Yeah, and it's like you can. We had James Altatur on the show here and he talked about how you can live a billionaire lifestyle but on like you know, six figure salary or income, making sure you know you can. You could do a lot of these extravagant, you know, or these big things, but maybe you're renting or maybe you're, you know, you're just testing the water. There's ways to live this big life if you want it, but really, it goes down to what do you really want? And then putting a little figure to it and doesn't cost as much as you think, typically.

Yeah, man. I mean, I like it.

Yeah.

I think that we do a lot of stuff to prove things that were never meant to be proven.

That we do a lot of. A lot of things because we think it's like. And there's a lot of lies, man. I remember the first time tomorrow. I'm doing this for you, like, right? I'm doing this for the family. She's like, really? You doing all this is for us because we just want you around more. And, you know, like, it kind of seems like you really love what you do, and I want you to keep doing that. But I could tell you, she's really smart. She's like, ty, you're torn. You're feeling guilty while you're there. When you're here, you're distracted, and, you know, we don't even really get you. You're not really present. I really had this epiphany. It's like you could spend five minutes with someone and really have it count for just everything. And you could spend, you know, five weeks and have it count for nothing or actually count against you because you're just not there. And it's. It's hard to be present in today's world. There's distractions and noise and. And, you know, so much to be done that, you know, like, I have my book here, Managing Oneself by Peter Drucker. I'm reviewing it. Love this little book. And, you know, it's like, yeah, there's nothing worse than doing something that didn't need to be done in the first place. Right. You know, or enthusiastically running in the wrong direction. He's just got so many good nuggets in here. This book, Managing Oneself, is just phenomenal. Perfect.

That's a good recommendation. We're going to ask you that later. That's a good one.

This actually is a good segue into another topic I want to talk about. We were actually just talking to a guy named Trevor Turnbull for a different podcast interview, and he actually mentioned your name. And he's like, oh, when you get on the podcast, ask him to talk about his 14, 4, 6 strategy about, you know, how to have the best relationship with your wife. He actually didn't have the Numbers, right. I fixed them for him, but you fixed them for us. But he said that you talked at one of the genius networks about how to improve your relationship with your spouse. And you know, Joe and I are both married and I'm sure a lot of our listeners are married, so I'd love it if maybe we could dive into that a little bit before we wrap up here.

It's cool that he didn't get the numbers right because they've evolved anyway. I mean, the original 14 was 14 nights away internationally. Now we didn't, we typically didn't do that trip in one. We did an Egypt trip that was 11 days. And I think our youngest felt a bit abandoned. But, but you know, just, just time. Because look, my kids are hopefully temporary visitors here at the house, right? They're going to grow up, they're going to have their own, their own thing. And my wife and I are still going to be here. So I'm like, we've got to cultivate this relationship along the way. So, you know, when we first went to go international, we went to go to Copenhagen. We get up to the desk and she just breaks down crying because we're going to leave our son with, you know, my parents who love him. But she's like, I just feel, I feel nervous. I feel like something bad could happen. I feel like I got a bad feeling. I'm like, yeah, you're leaving here. And I'm like, just standing at the counter being like, I don't really know what to do here, right? But then we worked out like, hey, we should really travel and miss them, have them miss us and just have some time to be like, romantic and connected without these, you know, little sleep and romance. Terrorists, who's super cute, but let's face it, you know, and then the, the, you know, basically the four days where if I'm, if I'm gone more than four days in a month, then I take a day off during the week. So, you know, that was just a way to say, hey, you can travel, but let's be careful with not letting that get out of whack. And then the 6 was 6pm just being done with everything by 6pm off technology and all that kind of stuff. That's probably more like 5 o' clock now, maybe even 4:30 a lot of the time. And it's leaving the technology like in the office or not having the phone around and, and that way we could be more connected. And we've just having conversations recently that like, I'm like, we should really either get rid of some of the TVs or just completely unplug them because it feels like, you know, it prevents pillow talk, which is the time that her and I just connect and talk and you know, what's going on and you know, what are you dealing with and you know, what are you excited about? And another part of that talk was having weekly meetings. You know, my wife and I had a weekly meeting today where it's like, what's the schedule coming up? What's going on that we need to work on? How am I doing as a husband? On a scale of 1 to 10, you know, what are you most excited about? What are you struggling with? Like, we just created space that we can once a week talk about these things so they don't creep into date night. They don't creep into a night where you're exhausted after a day of work. Like, there's a safe space to talk about these and you know it's going to happen. You do that in business. Why don't you do that in your marriage, right? And then probably the biggest thing, I don't ask for this often, but I did today. This is a rare thing, but it's huge. And it's a do over. What if you mess up so bad that it's. It starts creeping into your fights? It starts being in the background, right? Like, yeah, you know, so I just, you know, I was like, dude, I really screwed up. Can I get a do over? I remember walking home. They were walking in the office one day when I just bought this company. It was not doing what I wanted to do. The person I bought it from was being complicated and from my, you know, for my shoes and. And it was just a brutal day. And then she's like, I had a rough day. And I'm like, you don't know what a rough day is. Like, I'm just a total asshole.

You one of her?

Yeah, right? And then I see her start, like, kind of like feeling sad and crying. I'm like, oh, wait, like. And we actually. She kind of lashed back out, saying, I'm like, I'm doing all this. And she's like, well, when you get home, you're not. You're tired, might not as well come home early anyway. And I was like, oh, I was just bad. And so I just drove around the block and came back. And I'm like, hey, can I get a do over? I don't know who that a hole was that came earlier. But like, the do over kind of like lets it go Breaks down the walls. Like, like, says, look, that's. I don't know who that was. Like, let's get. It's not something. If you did it daily, it doesn't count. But if there's something that's still lingering, like, so these are just some of the antidotes that I gave over a 10 minute time period. And I thought the most hilarious thing is Jay Abraham came up to me. He's like, that was an extraordinary talk. My wife loved it. How do we hire you? Oh, I gave all the advice I have to give on the topics.

Not a relationship coach.

I've got nothing else. That's it. Yeah.

No, dude, I love it though, because like you said, we do this in business and we think it's part of a routine. This is something that helps drive a business forward, which it does. But the most, you know, the relationship that really matters at the core is, Is the one at home. I mean, nothing.

It all bleeds together too, right? Like, if. If you're having arguments with your wife or, you know, the family relationship's not going well, it will affect your business and your work.

So if you guys go to wealthfactory.com marriage that talk is on there. Oh, and I also gave that talk at Mastermind talks, although that wasn't my best one.

I tried to fit too much in too short a period of time. And honestly, I thought I was kind of an asshole of a husband when I was giving it. My wife was there, oh my God, I'm giving this a talk and I got some unresolved issues.

And then she's in the background like, you lying mother.

And then there's like our weekly agendas on there and even our quarterly and annual agenda on there. So if any of it's helpful. And there's even interviews, I think, with my wife and I being interviewed by two different people or one person, depending on which interviews are up there. But I think her perspective is way more valuable because, dude, she's a patient woman that allowed me to make a lot of, like, mistakes putting my family second, you know, or third or who the hell no. Like, you know, like, forgave me for leaving the hospital early. Like, you know these the best in me and like, loves me. She knows all my quirks, she knows all the imperfections, all the stuff that people think I am from stage, you know, and then I've got it all figured out. She knows when I'm balled up and crying because I'm just a hurt little boy and I adore her for that.

Dude, strong woman. We need them. And yeah, thanks for sharing.

How scary the world would be without women. It would be the scariest place ever.

Yeah, no, thank God for women. Hold them up high.

Just a bunch of egos trying to one up each other all the time.

We would just, like, have the most elaborate video game consoles. We'd live in cardboard boxes, dude.

Never actually see each other.

And it would be awful. Everybody's fighting and punching each. It would just be a terrible world. It would be Mad Max. It would be.

I was just thinking technology.

That'd be about it.

Yeah.

Amazing technology, but great.

Or would it? Because I wonder how much. I wonder how much technology advancement is a result of people trying to impress women.

Like, dude, I used to be so good at Guitar Hero. My wife's like, that has never turned me on guitar now. So, like. So I think video games would be epic still. Or even better. Right?

I could see that.

Yeah, that's true. My video game.

We'd have an amazing, like, sex robot that pretends to be a woman.

AI is getting better by the day.

So some of these.

Oh, that's funny. It's so true. All right, so wealthfactory.com. marriage. I'm going to go there. I've not seen that talk yet, but I want to. Thanks for sharing that. You already mentioned a book, Managing Oneself by Peter Drucker. Would that be. Would you recommend anything else at this point?

Or.

Like, is that a go to for.

I'm gonna go back to the book War of Art Again by Steven Pressfield. I think that's a. I mean, I love that book. It was a, you know, rock My world kind of book. As a writer and getting over my excuses.

Literally everything Steven Pressfield has put out has been pretty good. I mean, I've only read his nonfiction work. I've never actually read his fiction work, but all of the nonfiction work that Pressfield's put out has been amazing.

I read so little anymore, and most people wouldn't admit that, but, dude, I can't read. And while I'm in the middle of writing things because I don't want to be influenced by something and then have it feel like it was mine and then adopt it, you know, or like. Yeah. So I just. I don't really. And, you know, like, I just am rereading books that I'm not worried about, you know, like, you're just like, Steven's, like, work through it. Be a pro. Okay. Yeah, yeah. I'm not, you know, I'm not trying to take any of that you know, managing oneself is like, okay. Just looking at my own life and the way that I operate and, you know, it's not really. I've read this one book over and over called Married Man Sex Life Primer by Apple K. Just because it's like, super fascinating on how the science of attraction works and, you know, why relationships break down. And gave me kind of like, Like, I'm definitely a romantic, but I'm like a robbing romantic. Like, I rob my ideas. Like I watch a romantic comedy. I'm like, oh, my God, that's a great idea. That's not my idea. We're. We're going to eat in the dark restaurant. Hell yeah, I saw that in the movie. Or we gotta watch movies outdoors by a fireplace on a projector. I saw that in the movie. I'm like, that. I'm in. So.

Hey, it's a swipe file, man.

This is a swipe file. Like, it's, it's in a movie. It's not like I'm, you know, taking on as my own.

Right, that's all right. Nothing wrong with that. You don't have to tell your wife that.

I know.

That particularly is a big issue in the stand up comedy world is comics can't watch other comics because they're afraid their jokes will bleed into each other.

Yeah, I actually, I solved that for myself. So, like, I watch stand Up a lot. I love it. I mean, every now and again I feel a tinge of jealousy when I watch some of it. I'm like, that's such a good joke. Like, especially like, like if someone has a financial joke, I'm like, God, why did I think this I could use that? And I have to like, quote them. But. But I decided, like, my standup's just real stories. It's just like my real life and funny takes on it. So, like, even though someone once said that they heard Kevin Hart say that, his kids said, hey, are we rich? Like, that really happened to me. My son said, are we rich? But what's great is Kevin Hart's response was very different than my response. My response was, well, shit, son, I am. I have no clue about you, man.

Yeah, I love it. But, like, so I could share that. That's a real story. And maybe my comedy is like 85% real and then 15% totally. Like a twist that didn't happen or a lot of what I'll do is I'll say that it was me when it was really my kid's uncle. Yeah, I don't have time to be like, well, his uncle. Like, I'm just in the mix. I'm like, well, I'll just say this, you know, but. But it allows for, like, not worrying about stealing other people's jokes, because I have written jokes. I wrote a joke about Lululemon, right? And then I'm watching this special, the guy that does. What's his name? That does crashing on hbo. I watch his stand up.

Pete Holmes.

Yeah, yeah, Pete Holmes. He had a Lululemon joke. Not exactly the same joke that I wrote, but close enough. Like, my joke was, every time I buy Lululemon, I go into the store and I feel like it's just everything's false advertising. There's people, like, doing yoga and working out. I'm like, I put it on. And that's when I know I'm going to the couch. I know that's when it's time to veg out and do jack shit. I'm not working out in Lululemon. Like, I'm just getting comfy in them.

You know, so I could put my feet up better. No restriction.

I love it.

That's funny. I love it. Who's your favorite comedian?

Let me just give you my top five. That's easier. Love Bill Burr. I think he's brilliant. Love Dave Chappelle. I saw him in August and he did 20 minutes of the funniest 20 minutes I've ever seen in my life. Just absolutely hysterical. You know, I've enjoyed, like, I saw Jim Jeffries recently. It was good. Not as good as old stuff, but still just stuff that he's put out there. I've still got him. But I think. I think the most genius comic of all time is Sacha Barricaden.

Oh, I think he's brilliant.

Like, dude, I can see myself doing some of what these other comedians do now. They're genius. I'm not taking anything away from them, but I could see. I've been on stage, I deliver jokes, people laugh. But when I see what he does with Borat or with this Is America or whatever it's called, or, you know, I'm like, dude, that is unbelievably ballsy and funny. It's unbelievable. So, like, so I. You know, then there's. There's so many great comedians out there. For sure.

Yeah. That's a good list right there.

Yeah.

I mean, it's really. It's really in like a renaissance right now.

Number five, Sebastian Maniscalco. Number five.

Oh, that's a new one I've never actually heard of.

Yeah.

Oh, I just, I just gave you guys a gift, bro.

What was that last name? Sebastian? What?

Maniscalco.

Maniscalco, okay.

Yeah. I mean, you know, like I didn't watch his newest net Netflix special because I was seeing him live and he was so good. Life. Like my wife was laughing so hard. He looked down at her a couple times. This crazy lady got a strange cadence. He's an Italian, you know, he was. He actually was in the show Green Book. He was in the show that I didn't watch by Scorsese that just come out the Irishman because.

All right, never seen either of those.

Yeah, I heard good things.

But. But you know, he, he has just some bits that are so good and I think the. What's wrong with people might be the bit, the stand up thing that I like the most of him. Or aren't you embarrassed? It might be it's either what's wrong with people or aren't you embarrassed? Whichever's the newest of the two. That's my favorite. And then he has another one called Stay Hungry that like I said, I watched it live, which is a little bit different. But. But yeah, that's the crew for me.

I know what Matt and I are going to do after we hang up here.

This is our last podcast of the day. So now you just planned out the rest of our day.

Well, cool. We're hitting the hour right now. Where do you want people to go after listening to this episode? Where should we send them to wealthfactory.com.

Megakit because if they want to get. Killing sacred cows will help them through navigating the myths and, you know, areas where you might not have the right mindset around money. And then they'll get what would Rockefellers do? Which is a very practical application of one thing you can do with your money to just kind of store it as a medium term strategy and just initiate a legacy. You know, it has some pretty cool differentiating factors between the Vanderbilts and the Rockefellers and why one family made it. The other one, you know, they both made more than. It was a huge amount of money. But one of them decimated that wealth and the other one has been perpetuating it. So they get some cash flow guides if they want to put more money in their pocket. Like that's a pretty. It's a mega kit. So it is literally like five things they can download on that that are pretty, you know, pretty valuable things. So I just want to build a relationship in full disclosure. You'll be on my list. We'll email you about seven times a month. Every seventh time, we'll make an offer, and we'll do that for seven months. If you still don't, you know, like us, then it'll just be whenever we happen to be sending something out.

Go buy Garrett's stuff, though. It's really good.

So that was wealthfactory.com megakit.

Yes. Okay, cool.

Bam.

Just want to make sure I got it correct.

All right, man.

We've already kept you a minute over, so. So I appreciate your time. This has been fun, man. And went directions that I didn't know we would go. Like comedy.

That's even better.

Yeah. Thanks so much, man.

Thanks, guys. You guys are great. It was a lot of fun. Take care.

All right. You too see it.

Thanks so much for tuning into that episode. I hope you dug it. I know Joe and I dug it. I actually kicked Joe out of the room. He's not here right now. Because I wanted to tell you about a tool that I really, really dig. We use it in our business. We recommend it all the time. It's called Easy Webinar, and it's a tool that lets you do live webinars, automated webinars, hybrid webinars, and, you know, pretty much any other kind of webinar, if there are other kinds of webinars. But anyway, this tool is kind of like your all in one, do it all tool for anything webinar related. It's Easy Webinar. It's put out by a dude named Casey Zman. He's been on the podcast. If you haven't listened to that episode, it's a killer episode. He's a really smart dude, but his software is amazing. It does everything. It's, you know, the title tells you exactly what it does. It's an easy webinar platform, and we use this in our business to run automated webinars all the time. We don't do a lot of live webinars these days. We like to do the kind of automated webinars where somebody can register and then it, you know, they can either watch it like 15 minutes later or they can watch it the next day, but it's just kind of always running. And it's a system that helps us make autopilot sales off of our webinars. Super cool tool. If you haven't tried it yet, you know, it's an amazing tool. And Casey is actually hooking you up. He said for listeners of Hustle and Flowchart, I can't believe he's doing this, but he said for listeners of the Hustle and Flowchart podcast. He's giving 25% off of the membership to use Easy Webinar. It's already super, super inexpensive for what it does and all the cool features it has, but he's hooking you up with 25% off because you're a listener of Hustle and flowchart. Go to easy webinar.com hustle that's where you can get that 25% off discount. That's easywebinar.com hustle. It's a awesome tool. You're gonna dig it, so just go grab it. Check it out. Easywebinar.com hustle See? No, not see ya. You'll hear me in the next show. I don't know. I don't know how to close these things. Go get Easy Webinar. Talk to you later.

Thanks everybody for listening to this episode of the Hustle and Flowchart podcast, for taking the time to listen. We want to give you something a little bit special. Every single episode that we do, we actually have somebody on our team take notes. We basically have a Cliffs Notes version of every episode where you can go and find all of the tips and tactics that they laid out, all of the resources that they laid out, all the good stuff from this episode. We actually have a nice simple notes version that you can find on our website. So go to evergreen profits.com find this episode that you just listened to and give us your email address and we'll send you the notes. Thanks for listening.

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