Get Celebrities, Stars and Hard to Reach Entrepreneurs on Your Podcast w/ Joe Fier
9 Aug 2024 · 33 min
An interview (recorded Aug 9, 2024) with podcaster Joe Fier about how to secure high-profile podcast guests and grow a show. Joe lists notable guests (Russell Brunson, Justin Khan of Twitch, Pat Flynn, Guy Kawasaki, Jay Abraham, Ryan Deiss, Roland Frasier), explains his Dream 100 process (a Google Sheet of 50–100 target contacts shared via email signature and used to solicit warm introductions), and emphasizes in-person networking, masterminds, and offering value (intro templates, paying or donating for guests' time). He also discusses evolving work: pushing more on YouTube, and using AI 'cloning' tools (Delphi) to scale media and create interactive audience experiences. Resources: hustleandflowchart.com (Dream100 template) and joe@hustleandflowchart.com.
Questions this episode answers
August 9, 2024
Russell Brunson; Justin Khan (founder of Twitch); Pat Flynn; Guy Kawasaki; Jay Abraham; Ryan Deiss; Roland Frasier
About nine years and over 600 episodes ("over two or 600 episodes" in transcript)
Chapters
I've had Russell Brunson on Ryan Dice, Roland Frazier, Guy Kawasaki, he worked with Apple, Jay Abraham. I think I'm going to go over five now. Justin Kahn, who is the founder of Twitch, Pat Flynn, a lot of names. I think if you just present yourself in a confident way, that's pretty much what I did. I think I just pitched him cold on like a one of these quick calls and he wasn't even like, he was like in the background.
Welcome to how to get your first hundred thousand podcast listeners where talk about the very granular how to tactics as well as the big picture thinking you need to grow and multiply your listener base. My name is Luis Diaz.
Let's dive in.
Top five biggest names you've interviewed on your show.
Top five biggest names on my show Hustle and Fluid Chart over what, nine years now. I've had Russell Brunson on Click Funnels, Ryan Dice, Roland Frazier, who's also partnered up with Ryan Dice on a lot of stuff. Who else? Who else? Guy Kawasaki actually is. Is really cool. You know, he worked with Apple for a long time as Evangelist. Jay Abraham. I think I'm going to go over five now. Where am I at now? Justin Khan, who is the founder of Twitch, he's doing some cool stuff in the AI sorry, the Web3 gaming world. Now Pat Flynn, big podcaster friend of mine here in San Diego. So yeah, a lot of names. Sweet.
That's awesome. That's awesome. I am always like jealous and also just enamored by like, how do you get these people on your show?
Don't be jealous, you know, I mean.
Because like, it's just so funny for me because.
You like, you have a good show and it's a solid podcast, right? But it's like, it's not a Lewis house cat, like, you know, like name, name, brand type of show, but you're able to pull in some like fantastic people where I think a lot of people when they start out and it's so funny. I've been on both sides of this argument. There's this argument that goes on a line, right? It's like, do getting big guests on your show help grow your podcast? And you can make the argument either.
Way, really, because it depends on so many factors. But yeah, keep going with it here.
Yeah, yeah, because like I. We had a client the other day, she had this YouTuber on that had like a million subscribers and the episode got like 66, 000 views, which is like 6, 000 more views or 60, 60, 000 more views than she usually gets per episode. So it's like, well, if you look at the data, like the amount of money she's made, the amount of subscribers she's gained from that show, it has grown her show. But then you would get like other guests on. On a podcast or on YouTube video. Video podcast, and it won't really move the needle. So it's interesting, dude, you've. You've been able to leapfrog and like. Yeah, and today. Yeah, today I'm excited because you're going to break down exactly how the hell we do that.
And that's Right.
Even if you're may not have the biggest show, how do you find and get guests that are big names? Even if you may not have a million followers or a million subscribers or a lot of clout in the space.
There you go.
Saying you don't.
Yeah, yeah. Well, it's okay because anyone can do it. And I mean, I'll do a little like, let's see, where do I start? Because maybe the why of how I see the podcast, like in. In. In life and the way. Yeah, the why the business behind it. Because that's a pretty common question. And then also, yeah. What I did to kind of start the thing off and. And how to kind of replicate for your own doing. So I'd say the why. I mean, it's literally. It's the point where we're talking about. It's networking and steroids for me. Like, I say it all the time. And I think most people are like, hey, so I've been thinking about starting a podcast and they're kind of like, it almost sounds like they're trying to get convinced. You know, I got asked this yesterday by a really big email marketer, and I'm just like, do it. Because he's like, ad seems saturated, blah, blah, blah. Like, that's the common thing. And like, yeah, there's a lot of podcasts, audio, YouTube, but at the same time, if you reframe it and you can have a hundred listeners and still think like, oh, man, you know, what's cool is I have my personal virtual stage that I can invite anyone to. I might not be able to get the Jay Abrahams of the world off the cuff. But I mean, you bite really quickly if you. If you present yourself well, if you're networked, maybe with some people that know Jay, and using his kind of terminology, it's like triangulating someone. I mean, that's what like, the guy's all about, deal making and stuff. Well, that's all this is too, you know, that's what we'll talk about. But yeah, good, cool.
No, I, I love it because. So one of the questions I, I was listening to, you know, Colin and Samir.
Yeah.
They had a. They had an episode the other day that dropped around Cold Email. And I wanted to. Strategically, they had like some amazing names, but like one of the ones I found that, that's interesting to me that you mentioned was the founder of Twitch. How did that come about? Like, what, is there a story behind that? Was it cold email? Was it like a mutual intro? Yeah, that's a pretty big name to reach for.
It's a big one. It was not cold, but at the same time, maybe to him it kind of was in a way. So this was when Matt, my previous co host, Matt Wolf, and I pivoted our show, which in retrospect was a dumb idea to do it the way we did it. Not saying that going, you know, talking about it was dumb, but that different story. We were in the gaming space, in the crypto web3 space, and we were collaborating with someone else and in to basically another creator that was kind of connected to him and looking to raise money from Justin, Justin Kahn. And somehow in conversation we, we. I forget if it was a. It was a call with him or some. One of someone on his team. I was just like, I'd love to have you on the show and, and literally just talk about what you're doing. Like, I think the thing that helps people kind of see, oh, this person wants to share what I got going on is when they have something new, when they have something that they're excited to just share with others. And if you have, I think if you just present yourself in a confident way, like, and that's pretty much what I did. I think I just pitched them cold on like a one of these quick calls. And he wasn't even like, he was like in the background. Yeah, I think we were about to sign off on the call. I was like, hey, Justin, you know, and it's been a few years now, but at the same time I was just like, man, I love what you're doing. I think other people should hear about this and like, hear your story behind it and also the cool stuff you've done before. You know, I wasn't like, oh my God, the founder of Twitch. Like, I think if you drop that side of like, you know, everyone's a human. Everyone is just like, literally just speak to each other as if you're alike, the same person. In a way, you know, like, I think if you reframe, then you get out of that whole pedestal thing and then start asking like, yeah.
That'S.
That's interesting because you always like in the back of most people's minds, like, oh, my audience isn't big enough, or I don't think I have enough to offer them. And it's like, you just don't know. Maybe you're right, but maybe also is like, you just don't know what, what they value specifically. Maybe they're not looking for a show with a million followers or 10,000 downloads an episode. So that's okay. Your 500 downloads or 100 downloads could be perfect for them. And maybe they just want to start off. Maybe they're not used to interviews. So you just don't know. Like, you're saying, obviously if you've seen this person on a million interviews, you probably realize they have some kind of criteria by now.
That'll be. That'll be tougher. Yeah.
Which. Which is tougher. Yeah.
So.
So talk to me a little bit about your process and methodology around getting people you've. You shared with me some, some interesting, I think, like, very ninja ways you've gotten introduced to people.
Yeah. Yeah. There's a. There's a few strategies, and I think the one you're. You're talking about is the Dream 100 strategy that I, I love to share around. It's something that's always attached to my email signature. If you ever get an email from me, you're going to see it. And I'll describe that in a moment. But before that, I would say the thing that honestly, like, if we're thinking 80, 20 of this whole thing, it's the fact that I've asserted myself into different groups, I've gone to seminars, I've met with people I'm willing to like. Today I have like good eight different calls. Like, it's crazy. And that's not a normal day for me. But honestly, I was like, oh my God, way too many calls. But then when I'm on it, I. It's like this. It's fun, you know, and then we typically find a way to either introduce someone else to each other, you know, like, kind of referral party style is. Is a way to think about it is, you know, is it somehow we can introduce each other to someone else that we should know. And when that happens, it almost opens the door for another conversation. And that's how I've always played it is like, how do I connect with people? Ideally in person, but if it's virtual, how can I give value and kind of like make the proximity a little tighter? That makes sense. Like, I feel like there's power in that proximity. So that's why in person, if you hit it off like, I was just at an event in Vegas a couple weeks ago. That's why I have so many calls. It's like, oh, now we're taking it to another step. And then figuring out maybe they're a podcast guest, you know, maybe they become a referral partner for other people that I want to connect with. And so I'd say join masterminds, meet up with local entrepreneurs, people that you know who have. Are great people, but maybe have networks. Always helps. Step one, you know, and yeah, that's. That. That was years in the making for me. So that's where I think it. It helped. And then you layer on a podcast like this or a virtual stage, if you have your own, then you could start finding people on and then sharing those interviews.
Right when you were just getting started, how did it work? Was it just you like paying your way, going to networking events and then building up value from there?
Totally.
Okay.
Yeah, I. So previous partner Matt and I kind of started around the same era. I was a little bit more service based. He was a lot more like info product in that way. Both great businesses and my goal, I would, I would fly from like San Diego, where I'm at, to Florida to Washington D.C. multiple times for each and around the country, Texas, Austin. And my whole goal was just to. And I didn't have a lot of money when starting. Like, I quit my job way before I probably should have without savings and all this stuff or even a solid plan. I just like stupid confidence. And I was like, if I get in front of someone, my goal is just a break even on this trip. And maybe I score a single client or I have like a pretty good commitment that they want to do something. So when I come back, I'll close the deal. And literally it always works and more so. But then it starts to stack because, you know, you get referrals and then you do good work and then more people show up. Literally, that that was. Has always been my game. I feel like there's no better way than to get in front of someone, get in a room, whatever it is, and then show like, hey, I'm a cool dude, you know, like, or at least I'm a normal guy that I'm not gonna just like, I follow through as best I can, you know, on on whatever I'm saying, I don't think most people do that.
No, that's such an un. It's such a thing. I think that's under estimate or under like a val, like appreciated. But then it's like when the pe. When you look around, the people that you kept in your circle are the people that normally deliver on promises. And I've been on both sides of that. You know what I mean? Definitely. Like, I haven't been perfect, but. But yeah, I. I definitely think it's like, if you look at it, it's like the people that I hire or continue to work with are the ones that end up delivering or just following up and saying, doing what they said they're going to do. Right. Same thing in a podcast. Like in a podcast context, if you are going to like reach out somebody or you tell someone, hey, I love to get you on your podcast, you need to follow up with that until they say no at least. Or they say like, now is not the right time. Or else you just kind of seem like everyone else now. You kind of touched on the, the call that like the, the email signature thing that you do, which I think is super unique. Had there any been. Ever been like, what's like the biggest connection you've got through sharing that.
That one.
Let's see here.
Who was it? I think Russell Brunson did come from there. And that was because of Roland Frazier, I'm pretty sure. So I got to give him a shout out. And the reason I know Roland is because of a local mastermind here in San Diego. He also hooked me up with Ryan Dice. So I mean, Roland's. He's an awesome human and he's going to be on my show again. And so like now, like literally, I texted him just the other day. I was like, hey, are you up for our. When are you up for. And this was not me asking either, by the way. It's just like, hey, Roland, we got to do our annual episode. I'm like, here's the link. He's like, done.
I love it.
But that's when you kind of. I mean, again, we're all human. We're all. We're all like, you don't need to pedestal people. And this goes with anyone. I mean like, you got good report, like, keep it up, you know, and things happen when you treat people right. Yeah, but, yeah, so the strategy. I'll line up the strategy, but I like how you said results in advance, like legit. Like, Roland opened up his Rolodex to Me, because I had a plan. The list I would say paired up with that, that helped is that I wrote an intro email for him to use and modify. So it saved him time. He actually requested me to do that and I was like, great idea, thank you, I will gladly give you that email. And. And sure as hell, like it was like 20, 20 emails later, literally just like open up his Rolodex. I was like, holy moly. And mind you, it's not always people from the list. It could be people that are like someone on the list that. That might be someone I didn't think about. And sometimes they become a better. Not better, but like, I'm like, holy crap. Yeah, like unexpected, you know?
You know, it's funny, it's like, it's so weird to say this. You make dead leads turn into million dollar leads. Like dead leads. Would that introduce me to leads that were worth a lot of money?
Oh, yeah.
Even though the person introduced me, they introduced me, we didn't ever do business.
Yeah, it's.
And it's like, it's not the person in front of you, it's sometimes the person that they know or the person that they know that they know. It's being kind of, it's kind of weird. And for the service providers listening, it's just like, that is. That's a rabbit hole. I think you. It's worth exploring, maybe not worth spending all of your time on, but like, you need to have some kind of way or mechanism to like explore those avenues because, like, yeah, you just don't know. You just really don't know who they know.
So unless you ask. Yeah, you ask, you. You prompt them, you give them a reason to open up, maybe share something like what I'm about to tell you here with them, you know, with a purpose behind it. So. But yeah, so dream 100. I'm going to break it down so very simply. This is the strategy I use to hate using automate, because that's not where you should start with anything. But I'll say that it's. It puts intention out there. I've never said it this way, but it's like you're. You're literally. You have an intention that there's a list of people now, I'll tell you the mechanisms in a moment, but basically you're putting the intention out there that you want to connect with these folks. And if you have your own show, you got to do this. And if you're guesting on podcasts, which I always say that should be where you Start. If you don't have a show, just start guesting. Because you show up on other people's stages, you can use it for the same thing to become a guest elsewhere. And like, so that would be connect with the host, of course, you know, so the, the strategy, you know, Chet Holmes, I think defined dream 100 originally and you know, Russell Bronson took it, made his own. I think he gives him credit too and everybody else, it's all good. But point is, Google Sheet, specifically a Google Sheet is what I use to put these names on. And by the way, I do have a training in totally free and template. I'll provide a link to you, I just gotta dig it up. But so this thing I'm about to describe, you can literally copy and duplicate it to your own Google Drive. Just please change names. You don't need the same people I do. You can have inspiration, I guess that's cool. But point is, you list like a good 50 to 100 names. It doesn't have to be perfectly 100, but these people in this Google Sheet are ones that you want to connect with for whatever reason. But you better have a good reason. Don't just be like, oh, it's a celebrity. And it's like, I feel like that's just kind of weak, you know, like legitimately, like what do you want? Who do you want to connect with and why? Like relate it to your business or maybe they're going to be a referral partner that can open up more people to you. Like think in layers. We're all so connected these days that. Yeah, yeah. So that list of names, there's probably like a good 50 people. Honestly, like you probably rattle off pretty fast once you get in that exercise. But then fill it out and on the top of this sheet there is a description that basically says what this list is for people that's probably like the first cell along with your show, your artwork or maybe a picture of yourself, a little bit about you, but saying like, hey, the below list are all the people that I would love to contact or get in contact with to feature on my show. And you know, I want to, I want to give great value. I want to thank you as well. This is how you can introduce them to me, my email, phone number, whatever, just make it easy. So that thing is in a Google Sheet. And the reason why Google Sheet works and hopefully you're using Google and also a Gmail or a Google based email, is that you can now plug that share link, you know, make it public, plug that share link into your email signature. And the text I put in my signature is something like, you know, hey, check out, check out my Dream 100 list. Do you know anyone? I think it's like as simple as that. So people are like, what does that mean? And maybe I know someone. Click. So the link is cool and you don't need a Google email for that. But then if you do have a Google based email, it's going to actually give you an attachment. Looks like an attachment. It's basically like a little preview of that sheet in that email. So when you send any cold email or a reply to someone in your network, it just shows it. So it's like you're probably going to click something from someone you trust. An attachment. True.
Yeah.
So that's the secret sauce to using Google all the way through. Pull it off the other way. It's just not as effective.
No, I couldn't imagine like if you had like an Excel spreadsheet and you have to download it or like we view it in some weird. Yeah, it's like, okay, no, this isn't, this is clunky. So I remember watching or listen, you know, seeing the first one like a couple years ago when you sent it, you just, we were sending emails back and forth and I viewed it a couple times. I'm like, man, like there's some big names on here. Like Joe's really, you know, shooting for the stars. But you know, I remember seeing some names, they're like, okay. Like I could see how people you're connected to are easily going to get you connected with this person and that person. And it was, it was so cool because it just gave me ideas for my own show. And if you're like, if you have a podcast, whatever space, like there's probably 10, 20, 30 people in your, in your network that if you just put a list out and like just set the intention like you said, like, because as soon as you open that spreadsheet, people's brains start to go to work for you. Like, who do you know? Who do I not know who knows this person as well? So there's always conversations that can be started through that. And as a service provider myself, it's like, okay, this makes total sense because there's a couple of huge referral partners that would be great to, to connect with.
So and just think about like we're all sending to. Yes. And you is like we're all sending a bunch of emails every day, you know, and, and these are people that already know like, and trust us. So it's not like you're cold pitching anyone. And that's the beauty of the strategy is they're going to eventually see it, you know, in one of these emails that they send. And it's your first reply to their email or you're doing it vice versa. You're sending the email, they're going to see that thing. And yeah, if Lewis has a new list on there or Gene or Susan, whoever you're listening here, they're probably going to take a peek and be like, who does Susan want to connect with and why? You know, it's like, oh yeah, I'm down to help her out. Like, I know a couple of names here. Say like someone. Delphi AI. You know, that's the cloning tool that I've been using. Using. And I'm just gonna call him out because I don't think he would care. But he literally did the same kind of strategy.
Yeah.
To get VCS or people to help invest in their company and spread it around and said like, do you know anyone? It was a very similar, different. But that was his intention behind it, so.
Right.
I mean, you never know. And it worked for him.
Yeah.
You know, it's working.
And the one thing I like too, it's like, it's pretty much set and forget. Like there's one, you do it once, maybe you update it a few times a year, but like you do it once and that's pretty much it. And then every email you send after that is gonna, it's gonna have it there to work for you.
Yeah.
So. So I, I love it.
And if you don't mind, I'm gonna just shout out, I texted you the link too, so you can throw it in the show notes will do. All right. Yeah. But if you go to hustleandfluechart.com dream100 template dream100 template and 100. 100. That'll get you there. There's no opt in. I'm a horrible marketer. I'm just literally, it's like there's a training video. It's like 17 minutes diving deeper into this and you can swipe that template as well. And you can see an example from someone else, one of my clients, one of my friends that did it.
So super helpful. Yeah, that's. That's just one of those things. It's like, it's so small. It's like, do this on a Saturday, I mean, and set it up and just let it run. And just like, even if you get two connections, the rest of the year from this without having to do any work. It would make. It could make a huge difference. I once got a friend who he had. He got VC funding because I introduced him to a friend of mine who I had no intention this was going this way. He texted me like six months ago. He's like, yeah, they actually, you know, funded our first round. I was like, oh, damn. Like those hundreds of thousands of dollars. Yeah. Like didn't know I had that impact. So you just never know.
I was just on the call with a VC actually. That's why I was a little late. Yeah, I was like helping out. I'm like, I'm pretty sure that all that'll probably bring some money in.
Yeah.
Helping a friend. So. But yeah, it's funny, dude.
I love it. What do you focus on right now and how do you help people with podcasting? Because I know you a lot of different things.
Yeah man, cool question. And yeah, so the, the podcast itself is like the most public facing thing that's. I didn't even realize I went over two or 600 episodes. I was like, didn't even say anything about 600. I didn't even realize. I was like, oh snap, look at that. So nine years, that's crazy. So that's been. It's been an evolution, you know. So lately has been going more on YouTube is my latest push. And it's not really at the time of this recording, it's literally like I'm still recording, mapping the whole thing out. But in terms of like helping people with podcasting and media in general, there is some training that I have. I'm actually partnering up with a friend of mine who has a podcast magazine. So I think we're gonna do or we will do a little collaboration there. T.R. garland is his name. So if you know him, he's hanging out with him on that. Because I need some. I love to work with partners to like push it out there. The other thing that I'm. Because I'm naturally kind of a service oriented direct connections is that cloning stuff I mentioned. So Delphi and using other AI tools I partner up with. Mike Koenigs is a big marketer here at San Diego doing a lot of consulting around how to use AI to scale your business automate yourself. But really it's like a lot of it's using your media to expand. What you're doing with a big focus lately is cloning. So actually helping people essentially take the content you're making. So it could be audio, video, any written and then putting it into this Delphi is the tool that, that I use. And I mean setting those up for people and actually giving them specific use cases and rollout strategies is where I've been hanging out and people are like, holy moly. This just, I mean it expands, you know yourself in your best way. It's basically taking the best of you published and then like putting it everywhere with intention. So if that makes sense. It's like first time I kind of talked about that side of things. But for podcasters and people with media creators, like everyone should have a clone. I'll just say that. And, and it's a way to now have like this interactive back and forth with your audience. That wasn't possible before. It's always kind of been one direction, you know. Right. So that's changing right now.
That's dazzle. We'll have to do a check in call in six months and see how that, how that's panning out and doing. I've heard some other people doing similar stuff and it seems to be really, really game changer. I've always had to wrap my head around the, the use case of it. Like how does this apply to my business particularly and how does it actually do what I wanted to do without me having to go back and make a million corrections to an SOP it makes or whatever process we wanted to take over. So. Yeah. Yeah. That's interesting. Dude. I know it's a big wave. It's, yeah, it's still, it's a lot.
Of unknowns like you said.
Yeah. Let's wrap your mind around. Well, one thing we can wrap our minds around is the Dream 100. I love how it's straightforward and simple. I just one of those things. I think it's just like it needs to be done. I haven't done mine. I did one a couple years ago and then I think I was just too embarrassed or not vulnerable enough to want to put it on my email signature for whatever reason. I don't know the exact objection I had in my mind, but I did have one. Have you ever got any flack about it or any kind of like never bad like, hey, you shouldn't have this or like this is weird.
Never. No, literally never.
Sweet.
There's literally nothing that, I mean, I get it though. Like I, I, I should, I was gonna say you shouldn't own but like I hate like the fact is no one cares, you know, about like they actually want to lift you up. Like let's be honest, like the people that are gonna see your emails are People that most likely already like you, they already trust you. They're not gonna second guess. Like, Lewis isn't worthy. You know, he. He would never. Like, he shouldn't be asking for this, like, dude. Like, when I see someone ask like that and they're going big, I'm like, hell yeah. Like, let's help a brother out, whatever it is, you know, and lift him up. So, like you said it, it's. It's a Saturday, it's a morning, or it's a late at night, you know, journaling sesh. Whatever it is, when you get that kind of unload or download that is in a way and just literally be so intentional and be like, what's my business? Like, it's not, it's not necessarily about the podcast unless you're, unless your business is to get millions of. Of downloads or, or viewers, and you're going to make YouTube money, a sponsor or AdSense, which is cool, but you're going to be grinding the content. Unless you have a business, like a service business or whatever on the back end. You don't need millions of listeners or hundreds. You can do hundreds of listeners and you'll be perfectly fine, you know, and think of the value that you can still provide any guest that you might ask for. That's a big name. Well, think about the service that you have or the business. Like, maybe you offer someone like Jay Abraham to do something for them that would be, you know, you're actually in advance helping them out in some way in their business, and then you're, you know, as part of having them on the podcast. I mean, there's always ways to, to break out of the mold. Yeah. Yeah, I'll say. The other thing is this was another Roland thing, so I got to give him credit. In that intro email, he said very specifically put in there that you're willing to either pay for their time or donate to a charity that they. They are behind, you know, like, that they believe in. Because then you're. You're legitimately. You're putting more of you out there and you're saying you're not a freaking scammer. You're not just asking for their time for nothing. Like, true. You value it.
True.
And that's a big tidbit.
That's a huge fit. Yeah, I think that's. That one there is the one that sets you apart from all the other people asking for their time, right?
Yep.
For. For hours where people will connect with you. And then the podcast is Hustle and Flowchart. You guys are on the HubSpot network, which is awesome. Yeah. Where else can people find out more?
So you can find me on YouTube? Yeah, it is a growing thing there. It's still pretty sad in terms of the numbers just because like it hasn't been made YouTube yet. But you can find me in my name. Joe Fear F I E R. Just search it up there. Would love a subscriber. Even though I hear subscribers really don't really matter YouTube. But yeah, my soft ego needs it.
Yeah, same.
So, but subscribe to the podcast too. Hustle and Flowchart on the audio, Spotify, Apple, wherever. You'll hear me there, you'll find it. And hustleandflowchart.com gets me there. But also just reach out to me personally. So if any of this resonated, if you have questions even about the like the cloning stuff to wrap your head around it, like all this stuff, I'm, I'm on the pretty cutting edge I would say in a lot of technology. So in media specifically, hit me up joe@hustleandflowchart.com and I'm happy to answer questions and if I don't know how many people will reach out, but I'll say the first couple that reach out, happy to hop on a 30 minute session to jam, maybe review some stuff that you're working on. So we got to email me.
I love it. We will send this to listen. Like fill your calendar with. With people.
I'm cool, man. Yeah, you have great people. I know that. And we've exchanged folks before and it's always worked out.
Yeah, man, love it. Well, thank you. Thank you for coming on.
Of course.
It's always fun to have a chat with you. So until next time we get to have some drinks in person. This will do.
Yeah, man. Let's make it happen soon. See you, brother. Thank you.
Hey Louis, again, I hope you enjoyed that episode and I hope you took something away that's going to help you on your journey towards launching a top ranking podcast to get 100,000 listeners or more. Ideally more. Now remember, the focus of this show is to help business owners launch podcasts that at more. More profit to their bottom line and more authority and credibility to their name. That's what we're about here on this podcast. Now if that's you and you want help launching your podcast and getting it to rank in the top 100 of your category or your money back, then maybe my team and I can help you. But hold on, I do not want you to take my word for it. We all know that you can go on YouTube and learn how to launch a podcast. You can hire a million different companies and freelancers and consultants to help you. So I'd rather you hear from other business owners just like you who have gone through our process, gotten the results, and love what they have built.
Check it out.
Once I hired Lewis, he helped organize the entire show. The pre launch, the contest. We had an episode epic contest, which is all Louis is masterminding and his whole organization of how to do that. We had over 107,000 entries into this contest. If you're thinking about doing a podcast, don't think twice because the investment is worth tenfold. Not two or threefold. Tenfold, tenfold. For what you invest with Louis, only.
A matter of a few weeks the podcast got launched. They also supported me through the entire launching process. How to communicate with my audience to maximize the results. And when it did launch, within a few days, we made it to the top 50 in two different countries.
We get about 25,000 downloads a month. And the podcast has literally completely changed my business. My podcast right now has 10x my business. And that's not an exaggeration. When I started working with Lewis, I was making about 40k a month. Right now, my business is making $400,000 a month. And I credit a lot of that to the podcast. And then when they listen to one episode of the podcast, they'll listen to another episode of the podcast and then that cold lead will turn into a warm lead that turns into a hot lead that becomes my customer. Right Now I have 775 active clients. And a lot of those people found us because of the podcast. Luis Diaz is the man. He knows exactly what he's talking about when it comes to starting a podcast. He knows exactly what he's talking about in terms of getting your podcast to 100,000 downloads. Right now, my podcast is has over 225,000 downloads. And it's been about a year and seven months.
I didn't just want to do a podcast. I wanted to do it the right way. We are at number two in the parenting category of Apple podcasts. The week that we launched, we're now hanging tight in the top 25. Could not have done any of this without your assistance.
Louis.
Literally, I keep asking was like, how.
Can I give you more money? Like, what else can we do together? Because literally working on with you has.
Changed my life, has changed my podcast.
It'S bigger than that.
It's changed my business. Luis Diaz, Badass podcast growth expert.
More from Joe
The Next Wave - AI Tool Better Than OpenClaw? + NVIDIA’S $1T Prediction & AI Image Wars
The Next Wave - Meta Replacing Creators? + Sam Altman’s Mistake & 3 Big AI Updates
The Next Wave - NotebookLM Just Killed After Effects? + ChatGPT vs Anthropic War
Are You Treating Podcast Guesting Like a Hobby Instead of Marketing? - Tom Schwab
