Hani Mourra - Set And Forget Your Content Marketing

Then people start asking me, hey, we love what you're doing here. The automation guy, you're awesome. You're saving me so much time. But I'd be awesome if I can take a podcast audio and make into a video so I can put on YouTube. Or can I take a video off of Facebook and upload a copy onto YouTube on my Facebook live, for example? My first answers were like, no, no, can't do that.

Right?

WordPress is not designed to take that kind of heavy load. And then it was just like people asking and asking and asking. And then I just like, you know what? Like, there's gotta be something here, like all my customers are asking for. There's a problem. People want this solved. So I just kind of spun up a little side project and I looked for another developer to help me kind of execute a very basic, basic version of it. And that's how Repurpose was born. It was just, you know, a little side project.

This is an intro. Intro, intro, intro.

Hustle and Float Shark with your boy.

My boy.

Matt Wolf and Joe Fit.

Hey.

Yo, yo.

Hi there.

Hi.

Alrighty. So we just wrapped up a day of podcasting. I feel good.

Yeah, well, we actually, actually today was kind of a light podcasting day. We actually only did two.

Yeah, that's crazy. Most people don't do in a day, two impactful interviews. Yeah, it's crazy how podcasts are just like, they kind of like, at least for us when we're recording these things, it just gives us kind of what we need to hear right now. I mean, these things are like coaching lessons for us all a lot of times, or at least reminders of what we should be doing.

Yeah, I don't know why I took my mic off the stand so I can hold it.

You're just causing more work for yourself. You look kind of cool, like you're like doing stand up or something.

Yeah, but it's using too much wrist energy.

Just, just, just keep it, man. You want to be a stand up comedian, right? Yeah. I hear that Matt wants, he wants to do a lot of standup gigs. So if, you know, any openings for Matt to really learn and hone his craft, please, you know, email Matt. He'll give your email or his email if he really wants it. You want the opportunities?

No, I like watching stand up comedy.

So you just like reading all the books and watching? Come on, go do it, Matt. People want to hear your.

No, quite honestly, I've studied stand up comedy because.

I want to be funnier.

You're starting you're doing great.

Hey, I'm making you laugh, you dick.

Laughing at you.

It's okay. It's okay.

Part of it self deprecating.

Isn't that what clowns do? Where are we going with this?

I don't know. Where's your kazoo? Then you'll start sounding like a clown.

Oh, I gave it to the kids.

Smart.

All right, so today we're talking to a friend of ours who is deep into the content repurposing game, which is a topic that's super hot on this show and in our community and all that stuff.

You'll never guess what his product is called.

He is the best name product for what it does.

It's called Repurpose.

Pretty freaking awesome. So his name is Hanny Mora and the guy is just awesome. We've run into him at some conferences and I think you knew him from. I don't know, maybe not. But we've been using his tool since 2017. Repurpose IO.

Yeah. Basically it's a really cool tool where if you have a podcast, it will automatically take the audio podcast, convert it to a video and upload it to YouTube and Facebook Live and a whole bunch of places just for you. And all you do is record your podcast like normal. I actually mentioned to him while we were on the show that we've been using this for like almost three years now. And I almost forget that we're using it because it just does everything in the background and this stuff just keeps on getting fed to YouTube. And it's just like the best tools are the ones you just don't even have to think about that just do the work for you in the background. And his tool is one of those.

Yeah, it's pure automation. If you're looking for automation, this is it.

Yeah. And it's not just for podcasters anymore, but we'll let. We'll get into that. Into the episode. He does kind of talk about how other people outside of the podcast space could use it. It's a tool to repurpose your content. It's called Repurposed IO and it's for repurposing anything. So we're going to talk about repurposing strategies. We're going to talk about a little bit about podcasting. You're going to hear us talk about some of the events that we're going to.

Pricing strategy.

Pricing strategy.

I thought it was really interesting with how he even launched his site. Software products. Because anyone, even if you're not interested in launching software, you can Use this as a way to just get something off the ground. And the key is to just get started. But there's more to it. Hani will elaborate. But I thought it was just really cool because he came from somewhere that he didn't have a network to launch this thing, but he approached it in a very smart way that was leveraging others. So you'll hear about that. It's really cool. Anybody can check it out and do it. And I mean, we talk about a lot. But I think the big. My big takeaway, and I think I told him as well, is if he can. Everything that he's done is very simple, but it's there to serve a very specific purpose. It's automation, it's time savings, and it's just simple. Even as a product owner on his part too. So he's done a lot with an extremely simple concept in software and offer in general. And it's just really cool to see him doing this very successfully. And it's working. It's a great tool.

The cool thing is like he kind of went down the rabbit hole of making tools to help you repurpose your content, right? And then over the years, he's just sort of drilled down in that same spot, how do I make it easier and easier and easier to repurpose things in different ways? And I think that sort of focus is probably one of the biggest reasons for his success, is he's always sort of stayed in that vein of figuring out how to make repurposing your content easier.

Ain't that the truth. If you kind of just hone in on something that people want and do it really freaking well for a while, it kind of pays off.

Yeah, I think so. I think so.

All right, so you're gonna want the notes. We cover a lot of basis on this one. We don't just cover just repurposing, like we were saying. So tons of things that you will love and bunch of takeaways. There's resources that Handy talked about as well. So if you want to get them notes, they're free, totally free, for two weeks if you pull out your phone and want to do the texting way. The texting way is if you text the word C O M P comp.

Comp.

That was a weird dying dog. Dong.

Did you say dong?

Dog.

Oh, dog. Okay.

Why did I say that? No, comp. That's the word. Comp. C o m p 238470. It's not an easy number to remember.

I'm sorry.

We should have Got a better shortcut.

We should figure out what, like, words that can potentially spell. I wonder if it spells.

Maybe there's a little acc. That's a great idea.

We'll have to check it out.

We'll be like. It's like passwords when you open a gate or something.

Yeah, we'll be like, text the word comp to turds or something.

You know, I mean, I don't know what the words. In the next intro, we're going to come with a cool acronym.

There you go.

But three for now, 38470 is the phone number. Text that word comp.

Yeah.

And you'll be in there. Or two weeks from now, they will go away.

Or.

Or you can go to hustleandflowchart.com comp. That'll get you to the same place, basically.

Dang right it will.

And good stuff. You're gonna want them.

Notes, hustleandflowchart.com comp get the notes. They are free and for two weeks. All right, thank you very much. Let's do this. Yo, Matt, really quick. So we were just messing around with our favorite, most favorite tool that helps us, Ninja Lee, jump the ranks and creepily beat the competitors out there on Google and use lots of adjectives here. Yeah, I'm just trying to use adjectives and sound smart, but I'm using. I don't know. I think they're working out.

Yeah.

But we basically have a tool that helps us do all of this stuff to help with our content marketing and get lot of visibility for everything we put out in the world.

Yes. That tool is called hrefs.

Dang. Right. It is dot com.

That's spelled A H R E F s dot com and we do have a membership. And I'm not saying this just because they're a sponsor of ours, but we actually use it. We pay for it, and we love it. It's one of our most used tools in our business to figure out what keywords to go after, what competitors are doing, to figure out where we're ranking so we can sort of level up the rankings for the various keywords that we're pushing. And, dude, it does so fricking much.

It's a lot. It's a lot to uncover, and it's a beast when you get in there. But they. It's got a lot going on, so you definitely want to check out ahrefs. It's kind of. It's basically a tool that we only really talk about it, actually, on this podcast.

And it's super Cool that they're supporting us. And it's actually we reached out to ask them about that originally because we love their tools so much, we wanted to somehow shine some more light on them, what they got. So it's really cool. You should check it out ahrefs.com and basically check out their content too. They have a great YouTube channel if you check out Ahrefs, their channel there.

Oh, we've learned a ton about SEO just by watching their YouTube channel.

Oh, yeah. They literally give a ton of SEO strategies and, you know, spotting opportunities and gaps and we'll make a big old list in future episodes. They sponsored our show last year actually and like, each one we made kind of like a new nugget of like a new training you can use in SEO and then use Ahrefs as to just basically speed up the process. So their YouTube channel is great for that. They have a blog as well. And so check them out ahrefs.com and you're gonna love it because we love.

Yep.

See ya. Annie. How you doing, man? Welcome to the show. Wow.

Thank you. How are you guys doing?

Doing awesome. I mean, you're the first call of the day, you know, interview that we're doing and it's always you're getting us at our freshest. Yeah.

We've already been chatting for 15 minutes before we hit record, so we always know that's a good sign that we're going to have a good show is when we hit it off well with the guests before we ever even hit record.

That's right.

That's awesome.

Yeah. And we're all. Yeah. And we're going to be hanging out next week. I know next week, by the time this goes live is a couple weeks ago. It's confusing to the listener. But we'll be all going to PodFest in Florida.

Right. I'm excited.

Yeah, man. So another big shout out to PodFest. And Chris and the gang there, they do good stuff. Yeah. That's kind of what we were chatting about prior.

Yeah. Yeah. It's just a good vibe overall. You learn a lot, meet a lot of awesome people. Just connect. Just bring the community together.

That's right.

Yeah. I think. I think we've bumped into each other at the last two podcast events we've been to. Podcast movement and PodFest.

And PodFest.

Yeah.

Yeah. I'm glad to finally have you on the show. We've actually been. I actually looked it up before we recorded just to make sure I. I knew. But we've been using repurposed IO since August of 2017, so.

Oh, earlier.

We've been using it for, like, two and a half years now.

I think we're even grandfathered in on some old plants. So, yeah, we're the old, old garbage.

Yeah, we might have some preferable pricing because of our. How long we've been on it, I'm not sure, but that's awesome.

No, no, it's true. We did do price increase and we locked people in, so that's. That's awesome. And yeah, that's like. We almost. Almost the beginning, actually, really, very, very early on. We kind of released it to the public, I think, in April, March. April of that year. So you guys got in, like, really early.

Yeah, we started this podcast in January of 2017 and discovered that in August of 2017. And at the. At the time, I remember looking at the price and being like, this has got to be a mistake. I remember just like, people tell me.

That all the time. They're like, this is not. You got to charge more. And I'm like, it's weird when customers tell you you got to charge more. It's a weird situation. But, I mean, the value is there. I'm happy to hear that. And, you know, we're slowly increasing, adding more value and then increasing the price as well over the years.

Well, we want to. We want to definitely highlight, repurpose IO, the tool that, you know, we're all chatting about here. We'll do that in a minute. Because the ways that we use it, I mean, it's just so dang automated and just makes it, like, out of sight, out of mind, but it gets the job done. I'm going to leave it there for now, and then we'll. We'll talk about it more in a sec. But let's. Let's rewind the clock a little bit. And I think you were saying about six, seven years ago, that's kind of when things kind of got started for yourself. And let's. Let's take us back and tell us the story.

Yeah, I mean, I've. Ever since I was a kid, I was always a video guy, so I've always loved video. That was the kid that was. Took all the footage from our family vacations. And back then, everyone did little digital cameras. And it's like, hey, upload the footage, send it to me somehow, and then I'll put a nice video together. So I've always loved video. You know, I went to school for software engineering, so I'm a computer engineer, software guy.

And just like, one day I Was probably seven years ago.

I know.

Even before. A couple of years before that, I think it was 2009. Ish. I started blogging. Like, blogging was the thing. My buddy introduced me to blogging, and of course, I gravitated to blogging about video. That's what I liked. And YouTube and marketing and optimization. And it was fun stuff. Anyway, a couple years into blogging, I'm like, this is great. I love it. Building an audience, making a lot of friends, meeting a lot of people, teaching things I love. But it didn't. There was a still disconnect. I was like, how do I monetize this?

What's.

There's no business behind this for me. Like, it's not. I don't want to sell courses, etc. And then one day I was like, man, I'm a, you know, software guy. I love video. I got to make a video. I got to make a software for video. And that's it. Like, that light bulb moment went out. It went on. I didn't know what's what, what it was, but I just knew that was the right path to go. And then that's how that was. I want to say 2011, 12, maybe I am. I'm terrible with time, but a long.

Time ago, what was. What was that first concept you had in mind?

Well, initially, I didn't have any idea. I just. So I emailed my email list because they were video people. And then I just kind of looked and I didn't really get a lot of feedback that was useful to me. And then one day I just said.

What do I do?

I'm a video blogger and I post content every week. I'm like, well, I upload video to YouTube and then I go to YouTube and I copy the embed code and I make a blog post and I embed the video there. I'm like, it'd be cool if I can just put the video on YouTube and just let it show up on my blog automatically. And then I was like, hey, that's a good idea. So I went in, you know, read some documentations, APIs. I love that my favorite three letters are API, because such a geek, such a nerd. It's awesome. But anyway, I was like, oh, this is. This is possible. I can do this. I didn't know how to do it. So I got some hired contractor to help me build it. Didn't work out the first time. Took some money and then saw no product. It's okay. I believed in the idea. Took whatever scrap code, hire somebody Else, it took me longer than I wanted. But, yeah, we got our first product out, and it was. It's called Simple Video Press. It's actually still around right now. And. But the interesting thing is I didn't know anything about marketing at that time. I didn't know how did I get it. I didn't have an audience, but I had a friend who became a business partner, helped me launch that software. He was starting a podcast. It's just funny how it all came together. He's starting a podcast. He said, hey, I need someone to help me edit video and convert it to audio. Cut out, shorten it, and then convert to audio. I'm making a podcast. So I kind of raised my hand in the Facebook group. He's like, yeah. I'm like, how much do you charge? My. No, I'll do it for free. Don't worry about it. It's fine. I like video in that process. I'm like, I showed him what I was working on. He's like, oh, I have the right audience for this. Like, we have a YouTube audience who likes to. Whatever. We sell video YouTube courses. Let's get this in front of them. So I showed him. He loved it. We showed it to 25 beta users. They loved the idea. We had a small Facebook group. And then that just gives you confidence, like, man, I'm solving my own problem. And then now it's becoming, hey, other people have this problem, and they appreciate the automation. And then we launched it to, like, his audience a hundred people at a time, and it was sell out in, like, 24 hours. I'm like, wow. And there's no way I would have done this myself. I don't have that kind of, you know, influence out there with the right audience. But it just gave me the confidence. A, I. I built something that I found useful that others are finding useful. But B, we learn a lot. Like, once it gets into 100 people's hands, everybody's got our own website host and theme, and plugin is like, oh, sites were going down, we gotta hire support. And things were breaking like, oh, my God. But through all that, like, I just knew, like, these are just, like, little hurdles, like, just part of the process. You know, you just got to crank it out, freak out, deal with it, you know, and then once you get past it, it's normal, but that just gives you the confidence. And then from there.

So he introduced me to somebody in a podcasting space, and she's like, oh, you should take your video plugin and make a podcasting One, what did the video.

What did the initial video plugin do?

Basically every video you put on YouTube, it's a WordPress plugin. You install it and then you tell it, hey, every time I put a video on YouTube, make a blog post automatically on my blog, embed the video. And then we added bells and whistles, like buttons below, email, opt in integrations so that you can kind of grow your blog.

I actually used that at one time, like back around 2011, 2012 or something.

It's possible. Yeah.

You're a big blogger back then, so that makes sense.

Yeah, yeah. It's funny. Like, I just, you know, to me it was like, this is awesome. It's such a small step, but it's such a. It saves so much time if you're doing something repetitive like putting content on YouTube. Right, but. And then the podcasting plugins came soon after. It was from the same connection. He introduced me to somebody, she said, hey, you should this video press thing that you have, make one for podcasts. I'm like, all right. Then simple podcast press was born. And you hook up your podcast feed and it makes episodes. It makes a blog post automatically. Fast forward, two years later, Facebook Live was a thing. Actually, there was another platform called Blab. I know you guys are on there.

Yeah, I remember Blab.

Yeah. Yeah. So it came out and I was like, this is awesome. Met a lot of friends hanging out. Then one day I was like, man, I wonder if I can make a. Take the WordPress plugin and just spin it up. So that takes Blabs and puts them on your blog. I did that. I launched it on Blab. People were just like, you know, small community. Everyone's talking about it. I'm like, holy crap. In two. I was so excited. In two days, I built that plugin.

Damn.

My wife is like, what's wrong with you? I'm like, I don't know. I had this idea. Just. Just leave me alone. She's like, I don't know what you're doing, but I'm excited for you, I can tell you. Right? So for two days, boom, boom. Hammered it out, got it out. Like, wow.

Was that actually you building it at this point or were you taking, like.

Yeah, okay, well, it was taking. I built the Blob one. I mean, I didn't say built from scratch. A lot of them have the same kind of heart. Let's say engine, back end of it. So that you just take it, you rip out the pieces and you just change the input kind of thing, right?

Yeah.

Yeah. So the first one and the second one were built by someone who's on my team now. Like they are part of our team now for almost, almost full time basis. But yeah, it was just, it was exciting. I was like, I don't have time to write it down. I just like, I knew exactly what to do and just jumped in.

Dude, how cool was that?

It was. So it was the weirdest thing like in two days I was like, man, this is done. Here we go. And put it on the site. And we just started, I started selling it. I'm like, this is crazy. Then Blob shut down. But Facebook Live became kind of the next hot thing. Fast forward a year or so later, then, same thing, we took the plugin, we spun up a different version of it that took Facebook lives or Facebook videos. Makes a blog post, add the, you know, opt in box and all that buttons and then take it a step further. We pulled in all the comments as well, which was kind of a unique feature. So you had all these WordPress comments. They get a blog post with a video and WordPress comments, like without even clicking anything.

So it was the Facebook comments and it was converting them into WordPress comments.

Yes, yes. It looked like you had native comments on your blog and the video and the email opt. And it was. And it's all automated. It's like you just showed up on your blog about an hour after you're done going live.

This is what's like, it's fascinating me because it sounds like you're just essentially connecting different things, things together. But you're creating such simple and almost touchless automations out there that anyone can use. And it's even so simple for you to develop something in two damn days. Well, I mean, get live just to.

Touch on that like how simple it is thing. So right before we logged on, I logged into our Repurpose account because I wanted to see how long we've been a member of Repurpose.

Right.

And Joe was like, well, how's Repurpose doing for us? I'm like, I don't know, I haven't logged in in two years.

Right.

So I went and logged into Repurpose and of course it's just doing its thing. It's just work. You just don't think about it anymore. Right?

Yeah, yeah. And it's funny how Repurposed was born. Because I was a WordPress guy, I became known, I got comfortable in the Repurposed zone. Sorry, in the WordPress space. Right, right. For three, four years, launching WordPress plugins, WordPress is a lot easier. WordPress, there's no servers to maintain. You have a plugin, I give it to you, you install it on your own site and it does its magic, and we send updates and fixes and etc. Then people start asking me, hey, we love what you're doing here. The automation guy, you're awesome. You're saving me so much time. But I'd be awesome if I can take a podcast audio and make it into a video so I can put on YouTube. Or can I take a video off of Facebook and upload a copy onto YouTube? My Facebook Live, for example. My first answers were like, no, no, can't do that. Right? WordPress is not designed to take that kind of heavy load. And then it was just like people asking and asking and asking, and they're just like, you know what? There's gotta be something here. All my customers are asking for this. There's a problem. People want this solved. So I just kind of spun up a little side project and I look for another developer to help me kind of execute a very basic, basic version of it. And that's how Repurpose was born. It was just a little side project. And then let's make it do two things, actually. One thing first and then became two. One was just convert audio to video. That's all it did. Second step, once we got that working, okay, let's take a Facebook Live and then after you're done, send a copy to YouTube. Because I noticed everybody was just having. Struggling downloading the video after you go live and then, you know, so slow. And then you gotta go and upload it to YouTube and then put the title again. And it's just like, they don't want to do that. So those are the two things. That's all it did back then. And then I went to my audience, I said, hey, we have a new tool. It's called Repurpose. It's coming out in a few months, if you're interested. Just, you know, it's like $150 deposit kind of thing. Like you, you know, pay down. It was. I wanted to validate it. There was a market for this.

You were essentially crowdfunding the production of it, right?

Yeah.

We got to a certain point, we're like, okay, this, it's working. The concept works. I proved the concept. I can demo something. It's ugly, but it. But it does the trick. But I wanted to see if my customers wanted, wanted this solution, wanted to take the next level, to go beyond WordPress. And so put it out there to my email list, my customer list. And then, you know, feedback was great. We had a webinar, demoed it. People were like, this is freaking awesome. I want it. Then, you know, they put a little deposit down and then two months later, I think around had 25 people kind of sign up to basically pay to get something in three months from now. A lot of them said, I mean, to be honest with you, like, it was all from having the relationship with the customer.

Right.

It wasn't people that don't know me, people have bought my stuff, They've known me for a while. They're comfortable with, like, this guy can deliver. And of course, if I didn't deliver, then they get their money back. It was kind of. There was zero, zero risk, but. But it gave me the confidence. All right, let's just give this a go. And we learned a lot about, you know, architecture and servers and stuff that we never had to even think about before. Yeah, it's all new territory, but, you know, we kind of figured out. We started small and we grew from there. Like with the 25 people was one on one. We sat. I sat with every single person one on one for an hour. And they showed me what they liked and didn't like and we improved. And now it's. It's crazy what it can do now compared to what it did, I guess, two and a half years ago.

Yeah. Now repurposed. Doesn't even touch WordPress. Right. It just runs off your RSS feed, right?

Yeah, it runs off. It's on our own servers. It connects to your podcast feed. So we've been very heavy on the audio. In the beginning we focus on podcasters because that was problem. But that was one of their problems is how to. How do you get videos out of my audios Very quickly and automated. So we solved that problem and then we expanded into square and vertical videos so you can go across different platforms. So we integrated Twitter and then we integrated LinkedIn and we can go to Facebook as well. So we can have a lot of automations beyond YouTube. But then I have a. Again, my, like, the heart is with video, right? To me, video is a thing. So I'm like, what about my video people? Right? What do they need?

Right.

My people who create video as their starting piece of or their main piece of content. So initially was just Facebook Live to YouTube. And then we said, you know what? I'm not sure how it all came about, but people were asking me, you're seeing Gary Vee do all these videos where the captions are on the bottom and there's a headline on top and it's a regular horizontal video. But then we make into square or vertical. So people are asking me, hey, can repurpose do that again? No, no, no. But enough people ask, we're like, you know what, let's see if we can just build a video. I don't know what to call it, like a video resizer. So now you can say, hey, take my Facebook video and then convert it into a vertical video or into a square video and add the captions and the title just does it automatically and it fires it off. And we use the captioning service from Facebook because it's free to our users.

So is that like an AI thing?

Yeah, it's automated. It's all AI. It's on Facebook itself. Anybody can use it. Now you go to Facebook, you upload a video to your page and you just turn on a button that says, hey, transcribe this for me or generate captions for me.

Right.

You can fix it up. So we took advantage of that, we said, hey, here's what you do. You upload a video to Facebook, turn on the free captioning, fix it up if you want to, and then make a rule and workflow in repurposed and say, hey, take it, convert it into a square or vertical, whatever you want, whatever colors you want. And then we burn in the captions right into the video. And people love that because they don't have to pay for captioning service.

Right.

And it's automate automated again. And I started to learn is the automation is the key. So like that's what the customers appreciated because content creators, podcasters, video creators, they just want to be able to create the main content once and then have different variations go out in the most automated way possible.

That's the feeling that I mean repurposed IO it's 100%. That's what it is at its core. And that's what I like I'm gathering from. Everything you're doing is everything needs to have these automations because video editors, video people, podcasters, every bloggers, we're all busy creating content. It's like we want to stay in our vein of being the best that we can to bring this content to the world. But in terms of actually bringing it out to, you know, exposing it to new folks and put it on all the platforms, I mean that's like a full time job in itself. Yeah.

As more, as more platforms come out, you Know, there's, you know, TikToks talked about a lot and people are, you know, using Instagram. Instagram stories. There's so many variations of content and then the platforms are a little bit mean. They're like, oh, we only like vertical and this one only likes square and this one only likes horse. You're like, are you like, intentional making our life more difficult? I don't get it.

Nobody wants to have a universal standard. It seems like they just want. Yeah, they want you to. Yeah. It is so weird. I've never actually really thought about that. But it's like you got to do it one way for Instagram, one way for LinkedIn, one way for Facebook.

It's like they're all kind of different. 10 minutes on LinkedIn and then like one minute on Instagram and then. But it has to be square. But then vertical can be up to six. You know, like, it's like not only size but also duration of the video.

Yeah. And that's.

It makes your nightmare for us, like content creators. Right.

Yeah. And then fortunately, there's people like you that are actually understanding what's happening in these algorithms and platforms and, and just giving a solution that's so damn stupid simple. It's like everyone should be using this. If you're a content creator. And that's a good tip about Facebook too. I actually didn't know you can do that. Get the. Get the transcriptions roughly done good or well. And you can then edit it. I mean, you can use those all over the place. Place. Now that actually bypasses having to go to rev or somewhere else like that. Which is Cool tip right there. I like that.

Doesn't it. Doesn't YouTube do that too? I mean, doesn't YouTube have automatic.

Yeah, YouTube does that as well. Yeah, YouTube does that as well. We decided on Facebook for. For repurposed because we with repurpose with YouTube, they don't allow us to download videos from Facebook. Right, sorry, start, rewind. YouTube doesn't allow you to download videos from YouTube if you are a third party software. If you're a user, yeah, you can download your own videos, but as a third party software through their APIs. It's not. It's against terms of service. I cannot. I can hack a tool and download videos. There's a lot of them out there, but they're not legal. So we play by the rules. Like we've gone through all the approvals from YouTube and Google. Google approvals and then also Facebook. So we play by the rules. So people would Love us to repurpose from YouTube to other platforms. Yeah, we can't do that. So we said Facebook, you upload to Facebook and then from there you can go everywhere. So that's why we said, hey, upload to Facebook, turn on the captions and then we can just use those captions, burn them right into the video for you. So you do the captions once. You don't have to go into every video. Let's say you do a square video, then you have a vertical option. You can just do the captioning once on Facebook. Then make all these workflows in our software so that you can tell it to go to square, tell it to go to vertical, tell it, you know, trim the first 30 seconds or trim this. You know, we also have a trimmer built.

Trimming too.

Yeah, there's trimming. So that. But the idea that you do the work once, so you put a good, good title on Facebook, you do the captioning, you upload a custom thumbnail, you do all that, you know, you know, thinking work, planning, work, SEO work, all on the Facebook page. And then from there we take all that information. You don't have to type it in again. You don't have to re transcribe anything. It's all done automatically from Facebook.

Well, you just added an extra task for Jacob on our team to do because we're not implementing a lot of this stuff. We're just like. But yeah, being on all these channels with the tool we're already using just makes a lot of sense. Yeah.

Hey, Jacob, if you're listening, remind us to give you logins to repurpose IO so you can do all this stuff.

This is how we communicate with our team via podcast.

We actually do know Jacob's listening because he's our podcast editor. So I was going to make a new.

But I'm like, why?

Hey, Jacob.

So back in the day, a long, long time ago, I developed a couple WordPress plugins here and there. I don't know if you could see on my bookshelf, but that whole top rack is all my development books. Those are all the orange and white site point books on PHP and JavaScript and stuff like that. So I used to do a little bit of development, but the problem that I had was every time WordPress would roll out an update or every time a different plugin would update, you know, my plugins would break and things like that. And I just went, forget this and stopped really maintaining the plugins that I was doing because of all these updates. And I'm curious if that's a concern or an issue that you run into in your business at all with like Facebook algorithm updates or YouTube algorithm updates. And how often do you have to kind of keep up with all of that crap that they're changing on you?

Oh, yeah. Oh, yeah.

Nightmare is a strong word, but it's. It's hard. You got to be on top of it. The good news is the big platforms, they communicate well in advance. When you have a developer account, they communicate with you. They tell you this API version, blah, blah, blah, is obsolete on February 2020. So you have six months to migrate your stuff and blah, blah, blah, blah. So that's all good. The worst part is when that, I guess it's been two years ago now when Facebook, when the whole problem with Facebook happened and they basically, from one day to the next, they said, boom, groups, API has been done. Nobody has access and we have a connection. So you can repurpose from your Facebook group or to your Facebook group. Completely done. And customers were yelling at us like, what's going on with my group? Well, we lost access. Everybody had lost access. And everybody had to reapply and turn.

On the new apply and see what's happening.

Yeah, and everybody had to reapply, which means it's a big queue and took them months and months on Facebook so side to catch up. But, you know, eventually it came back and it was great. You just gotta be open with your customers when something's out of your control. You just let them know, like, this is what's going on. You know, we can still go to Pages, but we can't do groups because of blah, blah, blah. But on WordPress in the beginning was a lot harder. Like, it seems like WordPress is.

Changing less or maybe just more mature now that, you know that when they change their core software, like, you know, there's an update on WordPress, it doesn't break your stuff. That's. I remember in the beginning it did a lot. I mean, part of it is probably our coding, right? But the product has evolved. It's more mature. WordPress has more mature. I don't find any major, you know, it's not as huge problems that used to be back in the day, but. But it is something you got to keep on top of. Somebody complains this is not working. We got to investigate, you know, what version of WordPress they're using. Is it a theme that's conflicting? And it does happen. It does happen. And we just have to, you know, do things on our side. To avoid the conflict.

Yeah, no, that makes sense. So what do you see Repurpose going in the future? Like, I know you mentioned a couple of these things, different platforms coming out. What's kind of the vision there?

Yeah, I mean, the thing about Repurpose that I like, that excites me a lot is that the possibilities are endless. It's not like a tool that does one thing that, you know you can only go so far with the product because it solves this problem. But it's actually a platform that allows you to integrate other platforms and make them talk together. To me, possibilities are endless. One of the big things that we're releasing very soon, probably by the time this episode goes out it should be released, is scheduling feature.

Repurpose is initially designed for automation. You publish an episode to your podcast feed, for example, your rule says, hey, find a new episode, just put it on YouTube. I don't want to touch it, let it do its thing. That's great for a lot of people, but some people like to control things a little bit more. So they go in, they hit the publish button. When they want to publish an episode, they hit the publish button. So we will give flexibility to users, but now we're going to give them ability to go in and hit schedule so that if they want the YouTube version to go out on Monday and then they want the Facebook video to go out on Tuesday and then this one to go on Wednesday, have a little more granular control. So we've got a built in scheduler which people have been asking for. So we're excited that it's coming out.

And then we're going to spend some time kind of integrating, just making things look a little. I mean, I've noticed that people want things to look more branded, more customized look and feel. So just giving more tools to help visualize visually, be more visually appealing and more branded and more flexibility in the design. It's funny because some people are like, I don't care, I love the automation. I'll pick one of your templates, go, I don't care. But some people are like, no, but I want this to be red, but this, this text to be black and then this text to be red and it's like, okay, I get you, it makes sense. So we're going to add, just give people flexibility who want to fine tune or who just want automation. You can do both.

Love it.

So like a visual editor, visual design template builder inside our tool, that kind of stuff just to make people life easier and more make it look the way they want it.

Yeah, I think that's smart. It's a good little blend of some branded stuff. But I mean, the key thing is consistency and getting out there, being visible on all these other platforms, because I know from our experience from using Repurpose, even though we should reusing it a lot more on all these other platforms, because we actually were doing it the hard way a lot of times. But I mean, just the exposure and all these platforms and the ways that you can use that for ads, too, if you want to run ads using some of these assets. I mean, that has expl. In the last 12 months, maybe 14 months, our brand has just kind of popped off and, you know, got noticed in many ways. And I. I think it really comes down to repurposing consistently and very effectively in all of these platforms.

Yeah, the brand has all been repurposing.

Yeah. So, I mean, obviously caution. The thing I would caution, folks, is to not lose sight of monetization, because that can definitely dip as well. That's where I think Repurpose can really help a lot is kind of, again, out of sight, out of mind kind of thing. Just make sure you have it all set up to do the thing you want it to do and just kind of keep. Keep on with growing the business as you can, you know?

Exactly. Growing the business and just keep on creating content. I mean, you want to be. You want to be post. What I'm discovering now, I mean, it makes sense and people have told me many, many years and years, like, to be visible, you need to post frequently. And to me, frequently meant once a week. But now it's like, frequently is like daily. Like, you almost need to be posting, whether it's part of the episode, clips from the episode, or just content you shoot on your phone that's related to your brand. You just. You just need to be in people's feeds regularly. And to do that, you need to be posting regularly and daily is like, I know people. I. I freaked out when someone told me daily. I don't have time to sit there for a whole, like every day to shoot a video and come up with an idea. So I'm experimenting with like, batch creation, like Tuesdays or my video. I should. Got this tip from Molly. She told me she's got a video day where she does interviews and she does content creation. But one day and you don't feel guilty, like, oh, no, I got to record a video. It's Thursday now. I know Tuesdays are my video days. I book my interviews, I book Everything. So have a day that's dedicated for video, like your creative day, and just, you know, record enough content. Or if you're not in the recording and you have content, go back to the library of content that you already have and just take out little clips and post those. Like, why would you. If you have good stuff recorded from interviews, from conversations, from maybe live speaking events, you can. Those are all great content.

Yeah.

So, yeah, doesn't always have to be new content.

I think we're posting right now. We're posting at least a new piece of content a day. So we actually have a daily podcast called Hustle and Flow Shorts. And basically what that is is these hour long podcast episodes that we do, we're cutting out like little 5, 10 minute, like little nuggets of wisdom and repurposing those into a daily podcast. It's another thing that Jacob's doing for us on our team. That's right.

Thanks, Jake. I like that.

So, and on top of that, that has its own. We have a Hustle and Flow Shorts YouTube channel, which uses Repurpose. And every single One of those ten minute little clips goes onto a YouTube channel as well. So it's just, you know, it's just sort of spreading everywhere all the time. It's like, you can't stop the. You can't stop our spiderweb from approaching you.

That's what it is. I mean, people think, oh, no, people got to get tired of. To my brand. If I'm posting on all the platforms, the same content. I mean, unless they're like really following you on every single channel, then, yeah, you might annoy a couple people.

But then they probably want more of you actually, if they're following you that close.

Yeah, I mean, like, if. Yeah, because the way way I'm seeing it work and the way I understand it works, again, I'm not an expert, don't quote me on this, but the more you interact with you as a viewer, like, let's say you guys post content. I like a video, I'm gonna start seeing more from you guys. If I don't touch it, then I'm not gonna. If I don't comment or like, I'm not gonna see more of your stuff. So people who are seeing your stuff are usually the people who already have liked your stuff or stopped and watched your stuff for a little bit, you know, for a few seconds. So any kind of interaction or engagement is a sign that people are watching. And then if the algorithm, like the social platforms will just give them more of Your content. So I wouldn't worry about it. I wouldn't. If you were like, I don't want to create content, put it everywhere, because I don't want to annoy my people. I think you might annoy a very small percentage and just gain a lot more value.

Yeah, that was my big aha, actually, with posting consistently, because still, it's not like, personally, I don't post a lot. It's more for the company does. But think of the algorithms on all these platforms. There's so much noise. That is just people posting a ton of content. But yeah, I mean, it's like, not everyone's going to see your daily posts if that's what you end up doing. So don't feel like everyone's watching you so closely. That was something Matt and I have been chatting about. It's like, no, that's just your bubble. Like, you'll get some people to enter the bubble and hang out, but, like, just keep pushing. Just do your thing.

Well, we talk about that with, like, email and stuff, all of us. I think as marketers, we tend to overestimate how much people are actually paying attention to us. You know, like. Like, you hear people going, I don't want to email everybody every day because my. My subscribers are going to start to get frustrated. Your subscribers aren't paying attention to your email frequency, I guarantee it.

Stop making excuses, Just do it.

Yeah.

No, it's so true. It's so true. Like, you think, like, how long can I annoy people? I mean, you might annoy a small percentage. It might happen. But I mean, they're probably not as engaged or not as interested in the first place. So it's almost like a good filtering tool, especially with email. I'm the same like with email. I emailed last week. Should I email again this week? It's a whole week. I don't think anyone even noticed. You guys are right. I'm guilty of it, too.

We all are.

Well, when we go through phases like that, it's less about for us. It's less about worrying what our audience is thinking and more about wanting to be clear with our messaging. So if we have gaps in our email, it's kind of probably in a phase in our business where I'm like, I don't actually know what to email about right now. More so than it is me being concerned about how many times people are seeing our emails. Because if I really had something impactful to say that I thought our audience would really, really enjoy, I have no problem sending, you know, an email in the same day. I've already sent another email if I feel like, wow, they're going to get a lot from this message. Right? But if I think that's why we tend to sort of space out the email sometimes is we want to make sure that, at least in our case, that we want to make sure we're always providing some sort of value.

Yeah, that's a good point. That's a really good point.

That's a good reframe actually is like, hey, I'm just here to give value. I just thought of this nugget of wisdom that I want to share with my customers. Like, it could be your customers, like you said, Hani, that like you were talking with your customers, you got your best feedback and ideas and feature requests, all that stuff. I mean, the more you communicate, the more feedback you'll get if you ask.

Yeah, absolutely. And even on like one thing on social I've been learning, I mean, people talk about all the time and it's just the fact that people always ask for a call to action, like, what do I do with my videos, you know, where do I link them out to? And I don't know if this is a new trend or it's always been like this. I've always been, I've been always kind of old school, hey, link to your blog or link to something. But now it's social is not about linking. I mean, I don't say now, but in the past, probably a few years, you get penalized by these platforms for linking. You're not there on social to link out.

Obviously they don't want you to leave and Facebook doesn't want their users to leave. But B, there's nothing to sell here. You're just, you're just selling your, you're, you're giving, hey, I'm creating content. You got some value out of it, that's all. I'm not asking anything of you. There's no call to action. Maybe, you know, maybe you put something in your little video that says, hey, if you like these videos, you know, click like, or something like that. But no links, no links. I've been learning that and just really strongly believe in that lately. Like in the past few months there's like no zero links and people like, well, what's the point? How do you track? How do you measure? Well, yeah, it makes it more difficult, obviously, but it's on. So, I mean, YouTube, I would say a little bit different because YouTube, it's.

Still a couple, but yeah, it's the.

Social platform, but it's still also a search engine kind of at heart. Right. So people are searching for things actively.

Right.

Compared to Facebook and whatever, you know, Instagram, where they're just, they're just doing this, right? They're not there to click anywhere, they're just there to kill time because they should be working and they don't want to work.

Or they're sitting on the toilet and don't know what to do with their brains.

Exactly. So it's like, let me kill some time.

Put the phone down.

I can't sit in silence for three minutes. No way.

My brain will explode. I gotta do something my kids like. My kids in the backseat, like, all right, I'm bored. What do I do? I mean, we just got in the car. What do you mean you're bored? We just sat in the car.

Look outside, take a break, look, think.

You know, think about your day. Or it's like, oh, that's boring.

You make a good point though, about just the linking thing because that's more and more now a thing. I know Molly brought it up on our podcast.

She's hammering it in on our podcast.

Her triangle of trust with Facebook, where it's like, you need to obviously please yourself with getting content out, please your, your, your viewers with great value, but also please Facebook. That is any other platform you're posting on by, you know, their algorithm feeding. Their algorithm, don't link out, but like feed the likes, feed, engagement, all that stuff share within the platform. Like, I know YouTube, that's a big thing too is linking your videos together with cards and end screens and all that stuff.

Keep them on YouTube, just keep them moving.

Exactly. Keep them in there. And like, if you could do that and you could do it on fit, you could do it on any platform. Ig, take a post and link it to your story, take it to igtv, like start doing this little spiderweb. And if you can create a system and leverage like your platform along with your own content, I mean, shoot, you're off to the races. And yeah, tracking gets tough. But like, what we've found by some of these experts coming in on the platforms is you can have these exit points that, you know, if there's like a call to action, specifically in one of these things, it might not be on your post, but maybe it's like in igtv, when people are digesting content deep enough where they're like, alright, I'm ready to buy or I'm ready to join their email list. And so that's where you can maybe slip a link in there.

Yeah, we had profile. Yeah, yeah, we had some guys that came on and talked about their YouTube flywheel concept. And basically what it was is you keep them on YouTube, you get them from video to video to video to video to video, and then you have one video somewhere in there that actually has a link off the page. Right. It actually has an exit. But the idea is you keep them on YouTube for as long as possible and eventually they hit this video that has the exit that sort of brings them out. But this video that has the exit is never one that you're trying to optimize. It's not one you're trying to SEO. It's not, you're not trying to do anything with it. You're just trying to get the people on these other videos to eventually land on that one.

Right.

That's brilliant. I never heard of that before. That's smart. That's so smart. You can probably do the same on all platforms. Exactly similar concepts.

Yeah.

Well, I want to ask you from your perspective, you know, when you know, trying to keep them on the platform, keeping them on YouTube, keeping them on Facebook, keeping on these platforms, what is the, in that regard, what is the path to revenue with all the repurposing?

I mean, to me it's about just being almost like, I don't want to use the term like brand awareness. You want, you want your brand yourself, whether you're your own brand or you have a product or software or whatever it is that you're just sell coaching services. You want to be, you want to be visible wherever they're looking, just they're scrolling, you're offering value, value, value. And what I find a lot is at least me personally and I see a lot of people do this when you go like example, LinkedIn. I don't post on LinkedIn. I don't get a lot of activity on LinkedIn. I did a five day challenge on LinkedIn.

Through a buddy of mine and he's like, man, LinkedIn's hot organic reach is amazing. Just post there, post whatever. I didn't even do video, I just did text and images. Got a lot of interactions and people were like, you know, it's got a lot of organic reach. But what I noticed and what LinkedIn tells you is like your profile views goes up, right? So they're like, who's this guy? He's saying interesting things. Let me go check out his profile. So that's where you want to link out to something. There's your Call to action. There's your safest way to put a link without kind of getting in trouble or getting your hand slapped by the, by the, by the system or whatever social platform you're on is that you want to put it in the profile because somebody like call to act like the action. You don't have to tell them. Like when I see good content, I'm like, oh, who's this Joe guy? I'm interested. I mean learn more about him. Just, you just click and you go to his profile, right? So there's a perfect opportunity to get people to click away off the platform. But you're unfortunately, you're not selling. Yeah, you're not selling on social media. You're, you're giving, you're giving. It's just like an email newsletter. You don't, you know, most of the time you're not selling anything. You're just giving value. Giving value. You do the same thing on social. From the profile, they link to some kind of, you know, opt in or in my case, you know, it's a demo, hey, it's a free trial of our software. That's, that's my lead into my sales funnel. When you're on the trial, then there's all the selling. So you get sure it's all this even way back in the blogging days, even the same rules apply. You just like micro commitments, right? You get them to commit, give them good value. They click your profile, you have a call to action that's appealing. They click to opt into something or try a free trial of your software or book a call with you. If you're a coach.

It's like any of the funnel minded folks, this is the bottom of funnel. You're just working them through and you gotta think if they're landing on your profile. LinkedIn is helpful in that it shows you your engagement's going up. You know they're hot, they're very interested in you and then they literally give you opportunities to post your hot links or like your biggest publications and the things that people should choose next. So it's like, why not lean into that and really put your effort there and your call to action, everything else is just to bring them closer.

Yeah, I've also noticed too, just if you're focused on the brand, right, you're just kind of trying to be everywhere. You get more Google searches too, right? People just Google you more often. Like we do find that people are googling our podcast name, our my name and Joe's name, Googling Evergreen profits, right? They're googling all of the various stuff that we're talking about in these videos a little bit more. Just because they're seeing us all the time.

A hundred percent. Yeah, I totally agree with that. So like social, you're not selling, you're not linking, you're just giving value. And people like, there's so many, like they can just type in your name in Google and there's everything comes up, right. All your profiles, your posts, links to your site. So yeah, that's, that's, that's the way to go. I mean, I think it's always been the recommended way. Yeah, me back in the day was like, YouTube, YouTube, you can get away. Like I, we still get a lot of traffic. Like I, I track traffic for our Software. Mind you, YouTube is more like how to kind of search you for a solution. Right, right. And then how do I turn a podcast into video that ours usually comes up, number one. Number two, they watch it like, oh, this is easy. We have a link in the description that links out. So we did get a lot of trials and it's worth like, it's got a lot of views and it's got a lot of trials. It works if you're like one to one map, that could direct correlation between that video and what you're offering. So I would still see. I'm okay with links in the description and YouTube, I think they're okay with it. I think I like the flywheel, the concept that you talked about, that's even more like you're playing a little nicer by keeping them on the platform a little bit longer.

Well, you're engineering your journey. Essentially. It's like a customer journey. You're engineering for folks. So if you can map that out, thinking, how do people discover me giving them choices on what to do next within there, that's all leading with value, solving their problems. And then when they get to a point where it's like they're ready to take the next action to do a trial or buy something or just join an email list, that's an exit point. So you're identifying these little points in time that makes sense for their journey. Because everyone's different.

I like that a lot, actually. I'm going to see if I can think of ways to incorporate that in my business. Because that makes a lot of sense. Right. Because not everyone to watch one video, they're not going to be ready to take any action. They're like, I learned something. This guy's great.

There's a podcast. Yeah.

You can Check that out.

Move on. You can listen to. On our show here.

Yeah. You mentioned something about how basically the platforms have always been this way. Right. I think they've never really wanted you to link off, but I think as marketers, we're always kind of looking for loopholes. Right. Like, even SEO, just the concept of SEO is really just finding loopholes to rank on Google. Right. So, like, all of these platforms have really always kind of been this way, but I feel like over time they just figured out how to close more and more and more of those loopholes is really all that's going on.

Yeah, Yeah. I used to be excited. Like, yeah, like, even on. I remember it was like three, four years ago. I just, I. It was pretty new back then. Apple pod. Well, iTunes back then never allowed links in the description. And then they allowed links. I found out. I noticed on someone. Oh, man, they have a link. It's a clickable link. Oh, my God, it was so exciting to have a clickable link. I know, it's good, it makes sense. It's great to have. But I think, I mean, Apple Podcast is a little bit different. It's a podcasting platform. It's good to have links out. But on social, I think the whole idea of linking out, like you said, they're clamping down. They're not letting you. They're punishing you, slap on the wrist kind of thing by not giving you as much exposure.

That's how they make money too, right? If you want to take them off of their site, that's what they want you to pay them for.

Exactly, yeah. You got to pay for that kind of engagement, that kind of visibility that links out to products or services.

I think a good takeaway here for folks to not complicate, try to do too much of a journey thing is to use a tool like yours to repurpose and get content everywhere on all these different channels. But then take a look at your profiles at each one of these places, because I guarantee that my LinkedIn profile is not up to date. Yours, I know is not.

I looked at my. My icon on my phone for LinkedIn has a little like 100 next to it, but I don't think it goes past 100 because it's been at 100 for a while.

My mind is right there with you. It's like 100 plus. But we had Steve Sims on the show last year or something like that, and the guy is just a magician when it comes to persuasion, getting stuff done. And he uses social a lot and he Said the very first thing everyone should do is check out the profile pages and make them consistent along all the platforms. And don't overthink it, but make sure your profiles look the same, your links all are updated, because usually we just kind of do ig. All right, cool. Let's deck that out. But then it's a disconnect when you go to Facebook or LinkedIn and it's like, this is your purpose. With social, of course, if you have a personal account, you don't want to share it, whatever, you know. But for business, like, make sure it's all congruent.

Yeah, absolutely. Yeah, I've been, I've been doing that. I mean, you can just kind of copy and paste from like the Twitter to Instagram. You can, you know, kind of. They limit the characters and stuff and you can always use like these.

Cool.

There's a whole different tools out there. They can put one link, when you click it, it opens up a page with all these other links. I think that's a good idea. But I think in the beginning, just keep it simple. Let's link to one place. Like you want to send everybody to one place, whether it's. I mean, your website would be great, but you want something specific. Like if you talked about this journey, like they came to your profile because they saw something that they like they're curious about you or your brand. Send them somewhere that they can get some more value. Just your main website, you know, may not be as much value.

Maybe something more custom that.

Yeah, yeah. Or you know, another video on your page or. Or some kind of opt in. Maybe it kind of depends where what you want to experiment with. But just. And don't put too many calls to action.

Right? Yeah, that's key.

Go here and then follow me here and then like me here and it's like, well, what do I do?

What do I do?

What do I do? I don't. So I'm not gonna do anything.

A one language paradox of choice is what that's called. There's a term for it like that. I don't know. Yeah, go ahead, Matt.

I was. This is sort of a change of subject. So if you had something on the same topic. Okay. I was curious how you actually came to the pricing for repurposed because like we, we kind of talked about at the front of the show was like, we looked at, it went, man, this is. This seems way cheaper than what it's doing. So I'm curious how you came to the pricing on it.

Pricing is always hard, always Hired, whether it's software, whether it's a consulting, not just software.

I think any products.

Everything. Yeah, any products for products. Whether you're coaching, it's always, how do you know? How do you value yourself or your product or your service? To be like blatantly honest. It's just I, I knew the podcasting space for a while for simple podcast press, started going to the conferences. You know, a lot of people are just starting off, so they're at a stage where they're starting off. So I was like, all right, price. They're a little price sensitive. So this, my goal was to make this available to as many people. So I can't remember if I looked up like other podcasting services.

Not ones that do the same thing as repurposed, but just in general kind of what people pay for hosting, what do people. For this. I did a little bit of research. I just, I don't know. This number felt good. I think it was like 12 bucks a month to start. Way back then.

Yeah, I just literally just kind of said, okay, let's just start low. Because I start every product I've launched. I start low, get feedback, see, get people on board and then, you know, those people are grandfathered in. Then we do a new price increase and then see how it goes. So, yeah, I knew price was an issue. Not say an issue, it's a concern.

Yeah, I can see.

Especially because my main audience was podcasters in the beginning. Now it's more video people and more entrepreneurs and solopreneur, like people who have some kind of business behind it so they can afford to pay a little bit more because they see the value in it. But in the beginning you don't know. So I always, my tip is start, I start lower.

Yeah, it's a lot easier to go back. It's a lot easier to increase your price than it is to decrease your price.

Absolutely 100%. Yeah, I totally agree with this. Even after a week, I said, oh man, it's weight. I'm not covering my cost or it's too expensive, it can just bump up the price a little bit. But if I go high and then nobody buys it, I go low. Then it starts looking bad on your business.

Yeah.

So yeah, but I'm saying that from a software perspective, maybe an info product perspective, but if you're a coach or a consultant and you're doing your own one on one time, don't underestimate yourself. Like, if you believe in that, I can't give you tips on how to price it. But if you believe in the value you're offering because you're giving your time, your heart and soul, your personal time, that's different. You need to really charge what you feel is fair and, And. And provides value. But from a software perspective, I thought, all right, you know, let's just get people on board. I need people to use this thing.

Well, I think it's. Yeah, go ahead. Sorry.

Yeah, yeah, just make it as easy. Reduce the barrier of entry and just get people on with a free trial, and then get them on. On a very low plan. And then we have upgrade paths to upgrade to higher plans. And we stuck with the pricing for about two, two and a half years. We just increased it last December. Every. Every time I want to increase it. I don't know, maybe I'm a geek. I just, like, geek out about adding new features. Oh, we added the captioning thing. We added this thing, we added that thing. Vertical video square, LinkedIn. I was just all excited about building, building, building, and I was just like, man, there's a lot of value in this tool. Right? We should stop and let's think about a price increase. And again, it was small. Maybe 25% increase. Everybody else got grandfathered in. We increased the price.

Business as usual. I was freaking out.

Podcasters are cheap. We know this.

Yeah, yeah, that's fine.

Don't make money.

Yeah, it's weird because we, you know, we started as marketers and then went into podcasting. So we're always kind of thinking, how do we monetize? How do we market this? How do we grow it? You know, we're always in that marketing brain space.

Right.

But when we go to these podcast events, you learn pretty quickly that most of them are just starting up. Most of them are hobbyists, so they don't have a budget for. For this. Like, you know, they're. They'll go and spend $2,000 on microphones and mixing boards and XLR cables and all that kind of stuff. But then if you ask them to spend $10 on a piece of. $10 a month on a piece of software that's going to help you repurpose it, they're going to be like, what, can I split that up even more? Can I pay you $5 every two weeks instead?

It's true.

It's true.

It's just like, yeah, like, you got to get to know your. Your customer, Mike is. Get to know the audience I'm serving. And it's not. We asked. We have. We have a podcaster plan. It just does the podcast, the video. And then we have the content marketer plan, which has a lot more. It's the higher plan. So we kind of made that podcaster plan on purpose, knowing that people, the podcasting just have one podcast and they're just want to go to YouTube and Facebook or just want to make that into a video. Let's keep that as affordable as possible. And then if you want to do more, then you got the higher end plan, which is still cheap. It's like $25 a month. But you can do video, video to video, video to audio, audio to video. Like you can go Facebook live to audio. Like there's so much more you can do. But it's not for everybody. It's for people who are. If you're just podcaster, this. I think it's priced at a very good price point.

I agree, it makes sense. And I feel like with pricing, people kind of build it up into a bigger thing than it should be. Really?

Kind of like we were talking about the funnel concept with social. It's like think about pricing. When you price your time especially that should be like the bottom of your funnel because that is your time. You're, you know, if you're a coach, ideally have some offers above that, you know, that are priced a little lower. So it just allows you to, you know, if they can't afford that, then send them that way and that's okay. It's more of a one to many approach. But price it accordingly.

Yeah.

So yeah, seeing that it was a funnel, I think would be helpful.

Yeah, it's true. And it all depends, like you said on your service, what you're offering. Software, consulting, E courses, you know, whatever it is that you're offering, the price points will be different. Yeah, but I mean like there was no, I was like researching how do you price software and how do you charge? It's like, no, there's no really right or wrong way. You just kind of got to go a little bit guffield. Like I remember I had the webinar. I'm like, I wanted to ask people for money before the software is built. People know me, so they're gonna trust me, but what number do I come up with? It was literally like just my last slide with the pricing. It wasn't done and it was like, I'm going live on this webinar in like five minutes from now. I still haven't figured out what to charge. Right. It's just like, wait till the end. I was like, oh, what am I? And I just Picked the number. It was like 149. It's like all right, if you invest 140 sometimes you just go with the gut feel and that's awesome though. And then you adapt. Then you adapt like there's nothing set and set. If you do pricing and then you find out it's too low or you're losing money or in my case we have server costs and stuff. If we find we're losing money, all right, we'll bump up the price and we'll see what happens. But don't let that stop you from taking action.

Yeah, my big takeaways from listening to you chat and even prior to just reading our notes about you because we always do research and everything is. I love that you've always kept it simple with the software, with the pricing, with the launching of your software. Like you like the way you just described it, you just last minute, screw it. 149 invest that funds your project and then you go to your partners. Even when you didn't have your marketing audience or an audience to market to, you leveraged your network and you kick started it that way. You also had a developer even though you had background but you know, and might not be the best first time. But second, I mean we all have connections to get something done but keeping it simple and I think it's just a great way that people could take away from here if they want to get into software or anything else is to start off like micro and just keep building.

Just, just start. That's the key. Just start. Because like there's, you don't. Like you have all these visions, you're going to build all this or sell all these products. But if you don't build your first product and get your first customer, you're not going to be up here. Like you don't go from here to here right away. You got to build one. We build one plugin and the next plugin, then the next plugin, then the next plugin and then we build repurp. So we didn't go from nothing to repurpose. So you got to take these small steps along the way and you got to take the first step.

Are you still digging in on the code yourself or are you kind of out of it all now?

More and more I'm leaving code more and try not to touch it. There's some areas where I kind of like I'm very picky at it. So I go in there and I check it and I address certain issues but not, I never touched what we call like production codes. I test fix whatever if I have to or tweak something on the servers, on our test servers and the developers clean it up and then they deploy it properly. But I never touch thing.

Gotcha.

Well, I'll say never. I do sometimes when it's an emergency and I have there's something I want to just quickly patch up that's low risk but really I do this stuff. I'm trying to move more and more. Our team is actually growing. We've got to like almost literally doubled since last week. We got three more people since last week. No, literally like last week I was like add an extra developer and got two more people and joined the team on a part time basis to help manage things. So I can step a little bit more to the side and do more of the content creation, more of the training, webinars, more of this interacting with customers and the marketing side and the business side of things.

Right on.

But I love the technical stuff so I'm always, I always navigate back to like oh, we should build this feature that does this. But so I still got my hands in there. I still obviously talk to the customers a lot but I need, you know, we're getting help on that so that I can free up some time so I can focus more on the business side and the marketing side and the content side. I mean we have a content tool and I, we do use in our own business. Like we use the tool to push to our WordPress site, push to different platforms. But I need to be creating more content like we talked about, just value, not training, just like just content. Teaching about content, repurposing about different platforms.

Well the different ways and applications and giving people strategies to use.

Yeah, I haven't done that. Just, I mean everyone's busy with their own business but I just, I'm trying to free up a little more time so I can focus on that because I enjoy, enjoy that part.

Yeah, I think it's smart. It's going to help the business and help everyone else too think of new strategies on how they can use it. So awesome man. Well, let's, let's wrap it up And I always like to ask your books. So any books that you love to go to yourself or recommend others.

I don't know if I'm weird or just crazy. I don't read, I don't read books. I did audiobooks way back. I consume podcasts and mostly about software like software startups and startups, software startup podcasts. My favorite is the startups for the rest of us, startups for the. Rob Walling. Yeah. I've been listening to it for, like, ever. And I remember, like, listening to him, and he's actually, Rob's always, like, talking about this. He calls it the stair step approach. You build something small, you get experience, and you build something else. And I was listening way back when I launched the first WordPress plugin, and I was like. And now I look back, I'm like, man, I like, just not knowing it, but have followed his advice just from listening to the podcast, just the weekly podcast, for years now. And it's like, man, it works. You build something small, you get exposure, you mess up, you grow your team a little bit, make a little bit of money, they can invest that money into the next product. So you don't go from here to here you go, steps, take the steps, right? And I mean, maybe I was guaranteed I was inspired by his teachings without directly even thinking about it. Until now. I'm like, oh, wow, I did never listen to that one. We'll have to check it out. Oh, it's great. It's great.

Yeah. But, yeah, I don't do all. I don't do books for some reason. Even fiction books. I don't even do fictional books. My wife's like, read something that's not. I read blogs, articles, mostly podcasts I listen to. She's like, do something that's not work. Listen to. I mean, I read a book that's fiction. I'm like, I don't know. I don't know what to read.

But work is fun for you.

But I read API documentation all day long.

You go on vacation, you print out API docs and bring them with you.

Wow.

Oh, man, that's hilarious. I'm such a geek, but I'm getting better.

Same kind of stuff. Not API docs, but. I mean, I'm just always. It's always marketing books. I don't read fiction or anything really that much either. It's always marketing books.

Yeah, it's like, to me, it's fun. Like, I know it's. It's educational, but sometimes it's not even just educational. It's just enlightening and just fun. Like, I'm curious. My mind is like, oh, it's interested. Oh, interesting strategy. Or some people are doing this.

Yeah.

I don't know. It catches my attention.

So. Yeah, that's perfect. No, there's nothing wrong with that. That's great. Right on, man.

Well repurposed IO we. We use it. So if you've ever seen our videos on YouTube with the audio of the podcast. That's what's making them go there. So go check out Repurpose IO. Is there anywhere else that you'd want to send people after listening to this?

Yeah, they can try Repurpose IO for free. Or if you want to just connect with me personally. If you go to hanimora.com, it's just kind of one page. Got links to my Facebook and LinkedIn and other social profiles, Instagram, that kind of stuff. So it's hanimora.com if you want to connect with me personally or Repurpose IO.

Awesome.

Right on. Well, appreciate it, man. This has been a great show.

All right, thanks, guys. That was fun.

Thanks, man. Have a good one. Hey, hey, hey. Thank you for listening to that episode. This is Joe Fear. I'm sure you probably already knew that, and Matt is not here right now, but I'm pretty sure he enjoyed the episode just as much as you and I did, because, you know, he went into the production of kind of making that thing right along with me. So thank you very much. And I want to give a quick shout out to our buddies over at Easy Webinar. These guys have been supporting us for a while, a long time, and. And Casey Zieman is just a super good guy all around. He's actually been on the show before. He's the founder of Easy Webinars. So if you look up Casey Zman on any podcast platform you're listening to, go check him out. Go check out his backstory, what he's all about. You can learn a lot about webinars as well. And right now, Easy Webinar, these guys are actually hooking you up with a great trial. It's a completely free trial to test out their software, Soup to nuts. Check it all out and see if it's a good fit for you. If you go to easywebinar.com hustle, that's H U S T L E. If you didn't know how to spell Hustle, there you go. So if you go to EasyWebinar.com hustle you can go grab a free trial. And EZ webinar literally lives up to its name. It's super simple. I mean, super easy. And it does all the stuff that you're looking for in any kind of thing with webinars, I mean, they literally cover every single type of webinar you possibly can do. So from live to automated to scheduled at specific times, and all these crazy features in between can't even List them all out. I'll be here way too long. They give you a ton of advanced analytics, what's working, what's not. During your webinar, based off all these actions, you'll see who attended, how long they stayed, if they clicked the offer or if they didn't. Basically, you're going to make more money and you're going to work less with this thing and you're going to create better relationships with the folks that are listening because it's a good experience. You want to give that good experience along with some great content, of course, and a killer offer if that's what you got for them. So go try it out yourself. Go check out easywebinar.com hustle. That's easywebinar.com hustole. Alrighty. So that is the end of this episode. Thank you so much for listening to this episode, enjoying it. Hopefully you did. I'm pretty sure you did if you lasted this long. And go check out Easy Webinar when you get the chance. And we will talk to you next time. Bye Bye.

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