Jacob Gooden: How to Build & Launch Your Content—Even If You Have Zero Experience!

Did you know that most businesses only use about 20% of their data? I mean, that's like reading a book with 80% of the pages just ripped on out. You're not getting the full picture. So the point is you're going to miss a lot unless you're using HubSpot. So their customer platform gives you access to a bunch of data that you need to grow your business. There are things like insights trapped in your emails, your call logs, your just transcriptions of chats that you're having either with yourself or with others. It's a ton of unstructured data that's going to really make all the difference for you. So because you want to know more, you'll be able to grow more. And that's kind of like having that full book, the 80% of the pages shoved back in there. So you're seeing everything. So get that for yourself. Go visit HubSpot.com today. Are you thinking about creating a podcast or a YouTube channel? And maybe you're overwhelmed. I mean, where do you start? Is it the content, the gear, the tools? Hitting the record button. Today we're gonna break all that down. I brought my producer, Jacob Gooden onto this podcast. He's the one that literally when I hit stop, he just makes the magic work. So he's gonna break it all down, he's gonna simplify it and you're gonna have a plan. So let's dive in.

All right, we're doing this again, Professor Gooden. I don't know why I called you professor, but the homeschool maestro himself. No, we're doing this again. This is what, second time I think, or maybe third You've been on Second time I'm like, okay, so you are the man behind the scenes of at least my show, but you are front and center of your own show and you help so many other folks with their podcasts and YouTube content. So Jacob, good. And everyone has got to bring you back because yeah, you literally run the operations after I hit stop on recording here with people and you, and obviously, you know, Brooke and Katie all collab together, but you're the, you're the guy who's basically looking at this God awful footage sometimes. No, I'm just kidding. You're like going through that bad.

But yeah, no, I love to chat with you because you're in the weeds of what the latest and greatest is in terms of podcast production, YouTube production, even the marketing side to like what these platforms like YouTube, Spotify, Apple and beyond are all doing. But also the tools like, smart tools like Descript and Cast Magic. And I know you're using Delphi for some stuff and probably other ones. I don't know, Opus, but, like, yeah, I guess. Like, how are you feeling? I don't know. Like, where you at with things right now, Jacob?

Well, I'll tell you this, Joe. It's never been easier to be a content creator. That was, like, the time. But it's overwhelming because there's like, a billion and one options of, like, you could do this and you could do that. Was it a TikTok show? Is it a. Is it a podcast? Is it a YouTube channel? Like, what. What is it that you want to create? What is it that you want to be as a creator? And so, yeah, it's, like, overwhelming. So hopefully I can maybe shed some light on, like, hey, you're thinking this line. Maybe we should. Maybe we should head down this direction. That's kind of, hopefully what I can do. That's. I don't know. That's what I like to do, is just throw ideas at the wall and be like, okay, let's. Let's see what sticks. And I think this is the best place for it, you know?

Well, I think we both. Yeah, you got great perspective because you work with a ton of clients, like, ranging from, well, myself for, like, what, six years? I don't know how long it's been.

It's five years. Yeah. I mean, I got started with you and Matt back. Back in the day. That was six years ago. But, yeah, I run the gamut now. It's like, I work on an RV podcast. I work on a lacrosse podcast. I have my podcast. It's all about being an homeschool kid, dating. We just launched the TPE podcast on Therapeutic Plasma Exchange. Like, you know, it runs the gamut of, like, anything and everything. I worked in Web3 and tech and, you know, comedy and, you know, so it's a little bit of everything.

And that's the thing. It's like, you have a music background, so you're a creative yourself. You've been in the barbecue space. I just always got to bring up barbecues. I love it. It'll be Texas next week, so I'm definitely getting some.

Yeah, I gotta get some brisket. Heck, yeah.

I know my spots. But, yeah, like, I. I like the conversations you and I have about the media. You made a great point, which I want to go through, is like, it's never been an easier time to actually create content and make something of yourself, you know, put your voice out there. There's so many different mediums now, like, new ones, existing ones that are kind of having new shape shifter moments. You know, like podcasts. Going to YouTube, for instance. You have great insights there. But also, like, the why, because that's like, you see the spectrum of different shows. You have your own show. It's like, why even do this? Like, why would you have this? Or. And like, how can it look? Like, how can it be packaged up and done consistently for the right reasons? So I kind of want to just talk about that. Maybe we start there is.

Yeah.

Yeah. I don't know where you want to pick up there.

Yeah, I think the why is really interesting because for. I mean, since before I even worked for you, I was like, I'm gonna have a podcast. And I bought the microphone and I sat on it for, I mean, what, five years? Something crazy. I mean, it was longer than that. I had it before. I sat on it for, like, seven years just thinking about, like, what do I want my show to be? I came up with all these ideas. I could do this, I could do that. I was like, really into the music industry. It's like, I'll do music industry news. And then I started working for you, and I was like, I could do editor type stuff. And then during COVID I had this. I got lonely during COVID like most of us did. And I started having conversations with childhood friends. We all grew up homeschooled, and we would have these conversations about what it was like growing up like that and then now being an adult and what's changed and who are we as people now and all this stuff. And so within that, it sparked this idea of, like, oh, this might be the thing. This might be the podcast, right? And then it was like, okay, what's the intentionality behind it? Because I don't want to just, like, be a bunch of people just sitting on a couch, like, yapping about nothing, Right? Like, we need to have some kind of driving factor for it. And so it kind of was like, okay, well, let's think about that. And it took another four or something years to, like, flesh it out. But it. You know, I took way too long doing this. I'll just. I'll just be honest.

But. But it kind of landed on this space of like, okay, I want to talk about the good, the bad, and the ugly of homeschooling and what that means, and I want to share individual stories about your experience, what it was like back then, what it's like today, how it shaped you into the person you Are today with the intention of like. Yeah, it's like a support group for other people who went through that, but also for people who are currently going through that. Okay, does it get better? Are you having a tough time for parents kind of looking at it and making decisions. I've interviewed my parents and we've talked about the mistakes they made, but also the great things that they did. So anyway, I say all that to say like the intentionality behind it became very. And it's changed even within the last. I've been going for nine months, I think now with the podcast. So it's. It's shifted even to be like, okay, we're starting to touch on deeper topics than maybe I initially wanted to. We're talking about deconstruction. We're talking about like, you know.

Heavy stuff that maybe needs a little bit of therapy sessions. Yeah, exactly. Parenting. We're talking about all this stuff that is very heavy topics. Sometimes, not always. We also touch on the laugh, laugh at it, cringy homeschool stuff. But it was this intentionality of like, let's find the spot. And so that's when I work with people like yourself, like with working on an RV podcast, like figuring out what is the reason you're doing this and then like, let's, let's find the space for that. Right? Where's the packaging fit the best? Is it a podcast? Is it a YouTube channel? Is it a TikTok account? Like, it might not be any of those things. It might be a blog, who knows? We have to find that space. That's the first thing. And then you can go from there, I guess.

Podcasts. Would you say podcast is like the best way to capture? Because when I think of content, I'll give my thought on it really fast. And how I've coached a lot of people is like, hey, you want to capture it at least audio and video, high quality. We're using Riverside FM right now. Is it perfect? No, but no program is. And make sure your equipment is compatible. That's also something that we all learn along the way. But the I think of like capture. How do you. High quality capture, whatever the thing is that you decide that you're going to do and then know that that can be turned into all sorts of different types of content. So like in terms of the destination, you know, if you capture it well in it like this, like what we're doing at the highest quality, like 4K if you can, because everything's on big TVs now, even, you know, YouTube videos. So just these are all the, like, the things that I think about that I know you've coached me on too. But, like, we've coached each other. But are there any, like, I guess, like, core principles, like foundational things that before someone actually commits to it, like, what should they have in mind? Equipment wise software process?

That's a hard one to answer because everything is a little bit different. Right? But. But I think the. We have a friend, Chris Kremitzos, he has this like, start ugly philosophy and I'm, I'm with that. My podcast is not super polished. It's like, sometimes it's recorded on zoom. That's just what's easiest for my guests. So I also have to. There's a level to which you have to like, meet people where they're at. And so I think about, like, yeah, of course you could go spend $5,000 and get a great camera and a mic setup and all these things. Or you could just pull the thing that's in your phone in your pocket, right? Your phone, pull that out and just start figuring out how to use this to make something.

And that I think is like, what's incredible is like, this is why it's so easy. You could literally make an entire podcast just on this thing right here. And there's apps, of course. You know, Riverside is fantastic. Love Riverside. Descript is one that we highly recommend. Like, they're all in ones, but even just like, if it's just you as a content creator, if you don't want to do interview stuff, like, just use the camera app that's built into your phone. Like, just do it. And then, yeah, you could get a microphone. There's of course, like, wireless mics are great. You can get wired mics. I just upgraded my phone, so now I can plug my, my sick MV7 directly into my phone if I want to. Like, I can. Yeah, of course. But this is a $270 microphone, right? I have, like, we talked about tech issues. I have like a 150 to $200 camera setup that just wasn't working with Riverside. Today I'm shooting this on my iPhone.

You know, I would, I. I didn't see a difference quality wise. Honestly, this might even be better. So there you go.

Very possible. Yeah.

Yeah.

So it is one of those things where it's like, I also, like, I used a $15 webcam for years of like, shooting just like my tutorial content that I would do use internally with teams of just like, I'm making loom videos, right? Like, I Don't think it's always so much about, like, oh, you got to have all of the tools and get paid, use what's free, get started. But. But once you want to upgrade, I think descript is, like, the easiest video editor. It's also, if you have a podcast, it's like a fantastic editor for that as well. But if you even. You want to make YouTube content, you want to make blogs, you want stuff transcribed like you talked about, like, setting yourself up to make things like six different ways is awesome. It doesn't mean you have to make it six different ways. Right?

Yes. You got to capture it somehow. And if you're going to capture it yourself or with someone else, do it right. At least. And in a way that works.

Exactly. And that's why even, like, Zoom, I think, is great. Just learn the right zoom settings of, like, hey, I'm going to record audio separately so I can edit, you know, Joe's track and my track individual of each other and make sure the audio quality is great. The video quality is going to be what it's going to be because it's Zoom. But there's little things you can do in there even to, like, pretty much everybody knows how to use Zoom. Yeah, it's good enough. And then you can learn, like, I have videos on my YouTube channel that were filmed in Zoom. You could kind of tell. However, it's not the same layout always, because I'll take the time to go in and tweak it and edit it and, you know, manipulate it a little bit, shape it. So, yeah, it's not going to be as easy. It's not going to be as, like, great as something like Riverside. That's going to. Everything is independent. It's, you know, a video editor's, like, dream scenario where, like, every file is independent. You can manipulate and do anything you want to. Anything.

But when you're getting started and you don't know what to do, like, just start easy, just start ugly. Use what you got, you know?

Yeah. Well, like, so let's. Let's talk about this, because we were saying how there's, like, different types of podcasters or content creators. Let's just say that, like. Cause, yeah, I don't want to, like, narrow down and say this is all about podcasting. It's almost like this is creating content. Like you said earlier, it's never been easier to do this. And I wholeheartedly agree with that because the tools are there. They're either free or they're very inexpensive, or you have the tools like capture devices like phones in your pocket and just start ugly like you said. Our buddy Chris, there's all these different ways that you can, you know, obviously make the sausage, you know, like there's different ways to form it. So there's like the solo creator type, which I think most people are, or at least they start that way. I mean, I was chatting with a doctor on the I'll Shout out, the new TPE Blueprint podcast hosted by me, which is interesting with a whole bunch of doctors. It's a fun show so far. It's all about toxins and stuff. But I interviewed a doctor on there who's got a very credible, high rated podcast. He said he was in the top, like two or three heart podcasts, like cardiology type stuff. And he's like, it's crazy. It's just me and it's like a slapped together show. And like we were talking about this earlier. Jacob is like, you know, Dr. Pimple Popper or all these other, like, I follow some docs on there, you know, I watch their shorts and their videos and yeah, they're all like super rough. Yeah. I mean like, background's horrible, there's room sound, all this stuff. They're not using a mic that's attached. But like you watch it because the content's great.

Yeah.

And I think that's the heart of it. So I don't know, talk to me about like how someone would get started, maybe a workflow mindset. But then like, and then we can, we can maybe follow up and say like, okay, if you have like a small team, maybe how that differs. But let's start with like the solo person first.

Yeah. So I think, you know, ideas is where it all starts. Right. It's like you gotta have the idea for your video, for your podcast, for whatever it is. For me, I got a lot of thoughts going on upstairs. It's get. It becomes really a jumble. And so like this is where AI is great for me. Like I, I walk and talk. That's what I do. I record myself just saying my thoughts out loud. I tried writing them down. It sometimes works. I'm just. I talk faster than I can write kind of a.

And.

And so it's great. So I use something like otter dot. I think it's AI, but it might be IO something like that. And basically I transcribe everything I say. And what's great is like that transcribe transcription. I have two options then I can either toss it. Right. Maybe it doesn't. Maybe I just need to get stuff out of my brain. Or two, I can take that transcription, get thrown into something like chatgpt, perplexity, whatever. I can just like distill the information out of it and be like, okay, what questions did I actually ask? You know, and that's. Or what you know, or what was like the main themes of what I did, right? And I'll chunk it all out for me and it'll say, hey, you want to do like, do an episode related on. I talk a lot about, like, deconstructing real. Deconstructing religion in my podcast. So, like, here's the, here's the six questions that you were kind of like asking yourself, and here's some of your thoughts on them and here's, you know, whatever. And what I can do then is like, if you use something like perplexity or even now ChatGPT has the Internet connected to it, right? So like the ability to take those questions and say, okay, these are great. Help me find other questions that are in that same vein, right? And so like, I build out kind of my questioning or topics based off of that, right? And it'll help me pull information from like, hey, find me some other shows that talk about these types of things that I can review, right? And gives me all the links so I can go back and reference them. I think a lot of people want the, like, quick done for you. Five seconds and I'm done kind of a thing. I don't subscribe to that. I'm like, it's going to be a. It's. It's a process, right? You, especially the beginning, you nail it down and you figure it out and it gets faster over time. So that's the other thing is like, I can share great workflows that for me, take five minutes. When you. When I started them, they took two hours to do. That's just what happens once I have that idea. Then we go into content creation points. So, right, like, I'm going to. I got my guests scheduled or I'm going to do solo hit record. Boom, we're going record. There's going to be 700 takes because that's just who I am as a person. I got to do the intro six or seven times alone.

Well, thank you. And you know, I am the editor of the show, so, you know, all of my arms are going to be taken out. I'm going to sound fantastic. Joe yet to be seen.

But, but, you know, recording over and over and over again. Like, you get, you got to get used to the camera. You Got to, like, you know, figure it out. But what's great is, like, a tool like Descript. So let's talk quickly about descript. So what's insane about descript is, like, I record basically natively into Descript, or even if I record on my phone, like, you plug it in there, it transcribes it. It's like editing in a Word document. It's absolutely freaking fantastic. But they now have this tool in there that is like, edit for clarity or take out retakes or something like that. I don't remember exactly what it's called, but literally, I can go in and I can say, hey, just look for the times that I said the same thing over and over and over again. So that intro, you know, welcome back to the show. Da, da, da. I recorded seven times. I don't need all seven of those takes, and I don't really want to review all seven of them. Click that. It'll give me the best one so.

It actually finds which one. Oh, I didn't know that. That's cool.

Yeah, yeah.

Edit for clarity. I've used her. I thought it just, like, cut out the ums, us pauses, but it does that.

Yeah. So. So I think there's actually two tools inside of there. I think there's Edit for clarity, which will basically do a rough cut of your entire thing. Yeah, I'm a little. I sometimes get hesitant on that one, only because, like, I don't know. Again, I like the process of, like, learning stuff out. Yeah. Now you can always replace it. Right. It's not. It's not destroying your original content or your original recording, which is great. But I do. I don't know. I'm calling old school when it comes to that, but I like that now, taking out the ums and the ands and the filler words, like, that's a great use for AI. It's like, yeah, let's. Let's take out all the pauses. Let's take out all the gaps.

Yeah.

You can take an hour long of recording where you know that there's gaps in there where you didn't say anything for three minutes. Right. And it'll just take all that out for you. That's. You know, let's save you that time. That's. That's an easy thing to do. But, yeah, taking out the retakes. Awesome. The other thing that Descript does really well is, like, you can set it so that instead of completely deleting something, it will. It almost does, like, a strikethrough. It looks Like a strikethrough on it. And so within the content it'll just jump from before the strikethrough to after it. But if you want to replace it, just hover over it and it'll say replace content. And you can just manually do it all yourself. So that's what's nice is like you still have that ability to, you know, kind of manipulate your work. Exactly. Revert back, all that kind of stuff. You can replace things. Like I look at like this show, right. House one flowchart. So like the process of me editing it is there's usually two edits. So there's the rough edit, which is me just going through, putting some of those AI tools in place. I don't do a whole lot just because, you know, I could take an hour long conversation and we could say, hey, let's make it 20 minutes, right. And really cut some stuff out. But, but I like to do it a little bit manually. But I listen two times speed. I'm just at that point and I do all of the rough cuts. So all the spaces, all the whatever, it's all taken out. You know, I've already used AI to remove some of the filler words. It depends on the client.

Some people don't start with the filler word. Yeah, removal, depending on the client or yourself. And then you go through and do the 2x speed, listen back as you're manually chopping stuff up.

Yeah, yeah. And that's mostly just like, you know, let's say we get to a point where like I start coughing, right. And like we want that taken out. You know.

It'S going to be taken out that stuff. And so from there I have this rough edit that's like, okay, it's decent, it needs a little bit more work. But for, for our process, I. Then that recording goes into Cast Magic. So we can start building out blogs and things like that. We get to Cast Magic in a little bit. But just so you know. So that rough edit goes to Cast Magic. Now it's the detailed edit. Right. So I'm going to turn it down. We're going to go back to like one time speed or you know, maybe I'll. I'll dabble sometimes in 1.25. Right. But more of like what you're actually going to listen to this thing at and that's where we're going through and like, okay, this pause is too long, this pause is too short. Let's extend that. Like they tripped over this word. Can we edit it to take out the trip out and make it sound okay. You know, also editing video is different than editing audio where like with video there's a lot more grace for someone's tripping over their words because you're through actually seeing them do it right. As opposed to. It's human nature, it's very natural. And so you don't want it cut between like, right. Like it just, it looks weird, it's funky.

But. But with audio you can get away with a lot more. So again, that comes back to deciding what your content is going to look like. Is it audio only? Is it video? Is it. What is it going to be?

And so, so, you know, think about those things. Be thinking about, you know, also if you have two camera angles, it's a lot easier to take out a lot more of the ums if you have, you know, and if you just have one. Yeah, exactly. You can flash to somebody reacting to something, cut out a bunch of stuff, you know, all those types of things. These are all things to think about of like, what do I want this to look like really? Now I will say this. Hard cuts, not a deal breaker. I do talking head videos too. Just staring directly into the camera. We're doing our thing. There's a cut. It's very obvious. Do a little punch in, do whatever. You know, it doesn't even have to be. But like that's so anyway, I kind of got off track there. But yeah, so the second pass through is that much more refined. We're looking for all of the really problem areas. And sometimes that takes like me highlighting something and being like, let me put a comment or a note here for myself to be like, this needs work. Right. And I'll come back at a later time. Right. And that's.

So that's second pass is really just kind of that like, let's refine this. Let's get, you know, intros, outros put in. Let's find the, the beginning. If there's a, if there's a teaser, let's put that in there. You know, all that kind of stuff. And yeah. And usually so a lot of times now that second edit pass through, it's done after that and so. And then we're going to export it and it's going onto all the platforms. Right. So we're just going to upload it.

Easy peasy.

If you ever uploaded a YouTube video, it's basically the same as uploading a podcast. Like they look very similar. It's just a little box sets upload. You just click, you put your file in there. You're all good.

I'm going to pause this really fast and shout out a podcast that you should go follow. It's called the Science of Scaling. It's hosted by Mark Roberge and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Now, the reason why I like this show is that each week Mark Roberge, the host, sits down with leaders in business and talks about scaling properly. So I like Mark because he is in the trenches. He is the founding CRO of HubSpot, senior lecturer at Harvard Business School. He's a co founder of Stage 2 Capital, and he's diving into the secrets strategies, all these tactics of how to properly grow with people that are doing it right now. What I found is most companies, when they're growing, they either do the wrong things to grow or they do the right things in the wrong order. And that's what I gathered from these episodes. So it's a great way to straighten all that up. So go listen to Science of Scaling wherever you get your podcasts. Too many business owners hit a ceiling because they can't clone themselves. That's exactly what we do at AI Build Team. We build AI digital twins, which are basically smart clones of you that know your expertise, they sound like you, and they help scale your reach to a bigger audience. So instead of repeating yourself or even missing opportunities, your AI twin becomes your always on educator, salesperson, even content creator, and a ton more. If you want to see this in action, go to AI build team AI slash Joe. You can chat with my AI twin right now. Again, that is AI build team AI slash Joe. And descript has, I know it natively pushes to YouTube, right? But I mean, it pushes to all sorts of places. I've just ever really done YouTube and general export.

Yeah, yeah. So you can link all your stuff inside of descript. The only reason I don't do that is just I. I work with so many clients. I don't. It's just a juggle to, to have all that. So I just do it manually or I do have like my wife works with me, so her and I, we pass off stuff all the time.

But yeah, yeah.

So it is kind of nice to like have somebody like to say, hey, like, can you just go upload these three videos for me? And you know, but if you don't have anybody, you know, it doesn't take that long. You just put it in there, walk away, do your own thing for a little while. And you know, and then in the meantime, now we can go into Cast magic if you want or if you've got questions on Descript, let me know.

I mean Descript, if we just like I guess wrap a bow around Descript, you can capture there, you know, that's one way to capture. Another way is, you know, we're using Riverside fm. It is a different program and some of the editing features you're talking about are in Riverside. They're just not as in depth, I would say. Like they don't go as in the weeds as Descript is like full blown editor. All the options. Like I would say, yeah, like there's the capture side, I guess even pre capture, just to kind of like roll back even further. Is you mentioned Otter AI swear by. I swear by it as well. You know, like just get it out of your brain, whatever that is. Like, I think this helps form any solo content that you do where it just gonna, it's gonna help you clarify your thoughts and put them in a structure. Preparing for guests. Like I know you use this to prepare for guests like you were kind of describing. I do it as well. Like I'll have more, I guess, you know, notable type characters that I have on the podcast that have like some web presence. We'll just say, you know, you know, they got news about it, they got a website and all this like background research. I still go to Otter usually first if I remember because I'm not perfect either. But like, yeah, I'll take a little 10 minute walk or something around my house or outside, talk about what I would like to talk about with them. But then I, yeah, I take that transcription from Otter, throw it to ChatGPT and you know, to get in the weeds on ChatGPT, you could even make a project in there that has instructions around your podcast or your content. So I have one for Hustle and Flowchart that basically says like, yeah, anything in this thread within that project, just know that this is going to help me prepare or develop some content around the podcast. So it's going to know kind of the topics, the types of things I want to talk about in the structure of the show. So it'll give me some pretty damn good outlines of the show flow also potential questions and then I can layer in any research and then just enhance it. Enhances it for further. Yeah, and that's usually what I'm looking at during the show is something in ChatGPT or in a doc usually pulled from there.

Yeah. That's also why I love Perplexity too is like it has that kind of it will show you the resources that it pulls from. If you wanted to. If you wanted to search the web and you wanted to pull stuff, I know ChatGPT can do that as well. I. Right now, I'm a huge Perplexity person. I also use ChatGPT for a bunch of stuff too, but. But Perplexity has been like, I think it. I think the research at Perplexity is better than some of the other ones. I think Gemini is catching up. Yeah. Oh, yeah.

Gemini is getting really good too. I mean, they're all like, this is just the game with AI. Like, you just got to.

If you. If you're beginning this and you're like, I don't even know what to. Just pick one. It doesn't really matter. Like, just pick one. I would say chatgpt, Perplexity, Gemini. That's the order I would go in. As far as, like, popularity goes and what you want to pay for, like, yeah, it's 20 bucks a month start free. Just. Just do it. I do a lot of stuff on free chap.

ChatGPT, they all have free tiers.

Yeah, exactly. So that's. That's something to keep in mind too. And like, and even as we get into the Cast Magic stuff of, like, yeah, Cast Magic is another paid tool. Everything that we do in Cast Magic for this show and for the TPE blueprint, like, I do all of that manually in ChatGPT and perplexity for my podcast. So because I look at the way, this is how I view castmagic. If you're not familiar with the tool, it's basically, you can submit your transcript or we submit a video. It transcribes the whole thing, and then it helps us build out all of our blog posts, Titling, all that kind of stuff. So it's pulling directly from that content that we submitted and saying, hey, here's what you guys talked about. We have custom prompts in all of those places. So we have, like, our blog post. We know we want it to be X amount of words. We know we want it formatted this way. We know that it doesn't need to include these words. Right. So it builds that out for us. Titling, we have a structure of this is how we like the titles of our episodes. It does that for us, you know, and so all of those things, but it's all built in there. It's one click of the button submitted, it goes off and does its thing. In Magic A Island, I do all that manually for, like, my show. And some of the Other shows, it's like, I have prompts saved and I know I can build projects. Sometimes I'm just lazy and don't feel like it, of course, but I can. I can have these conversations that are a thread of like, hey, it's this specific topic. It's like this specific episode, and I'll just manually input all of my prompts. And I love the Canvas feature inside of ChatGPT because I can edit it and I can, you know, with my own words, my own language in there. And I can resubmit it and say, hey, is this good? Did I fix it? Did it. Does it sound better? And sometimes it'll say, yeah. And sometimes it'll be like, actually, I think you should change this back. Or you should, like, actually adapt this. I see you want it more like this. Here's another version of it. You know, that kind of thing. But anyway, so I say that because if you don't want to pay for a bunch of tools, yeah, you can still do it for free. You just create some good prompts. Here's what I like to do for prompt creating. Not to go too off on the weeds, but prompt creating. I will do a. When I start with a new show and we're looking at like, what do you want for show notes? I'll sit down with them and we talk about, okay, what do you. Whose show notes do you like? Okay, do you want it simple? Do you want clean? How many links do you want in there? How many, you know, do what do you want? Do you want to push products or promotion? Do you want it like, what do you want in there? And so as we dial it down more, some people like quotes in there. Personally not a fan of that, you know, so. But anyway, so we'll figure out. Here's the list of things. I can then go into something like ChatGPT, and I can say, hey, I want to build out show notes for a podcast. Here's the things I want. Here's, you know, maybe some sample content that I've written or, you know, or my client has written. Sometimes they'll send me like, hey, this is what we've done in the past. We really like it. We just want to, like, update it somewhat and just ask it questions. Like, a normal human would just be like, hey, can you, like, make this better? How would you make this better? What would the. And then you finalize it by saying, okay, I really like this piece of content that we've created. Make a prompt so that when I submit a transcript to you, it Will create show notes that look like this.

Yes. It spits it out for you.

It gives it to you. It will do all of that work for you, and it'll write it in the language that it will understand. Okay, done.

That's how you should make any prompt. Yeah.

And then I save that and I put it. I have a clipboard for all of the different shows I work on. Right. So it's like, okay, I'm working on Hustle and Flowchart. Well, I guess we have Cast Magic, but I'm working on RV Life. I'm working on the Ride. I'm working on Ex Homeschoolers Club. Right. I have all of these prompts that are uniquely designed to each of those shows, and I share those with my clients as well. They have access to all that. And what's cool, too, is a lot of them. I mean, now ChatGPT has, like, you can share your thread with people.

That's right.

So then they can go and interact with it as well. So, you know, I have clients that. They don't want me to build a blog post for them. They want to do it themselves. Great. Here's the link. You can ask whatever questions you want something. Yeah, exactly. So that's, you know, I think, brilliant.

Yeah.

It just is like a great. It works great. It's. It's like one of those things. And. And I. We can get into the ethics of AI if we really want to, but I just, you know, I look at it like I'm submitting my own content. I'm not asking it to go like, hey, I want to copy word for word, this person's style. I wrote something. I'm using my stuff. This is my content. I'm just asking you to retool it and help me make it better.

I think that's. I mean, what you're describing is. It's not. It's not stealing the creativity of the human element. It's basically. It's helping you just formalize it into a structure that you're also asking it to do. Like, you're saying what you want and. And it's just arranging the content that you've already recorded or you've provided it in some way and. And putting it in a way that's going to be, you know, easily readable and. And digested best by someone else. I mean, that's what you describe is exactly how I make a prompt. And just like, I'll recreate that just really fast is essentially like, do this for anything in your business. Like Chat GPT yet you can essentially describe what you're looking to do. You can brain dump directly in there, or you can, you know, from the otter description or, you know, transcription that is, of whatever. Brain dump. But then it's like, yeah, you mold it. You. You talk to it back and forth like a human, like you said. Just like, basically keep refining it tighter and tighter and tighter to the point where you're like, damn, that's pretty good, you know, and you can write in the style of your voice or someone else's voice if you want to, or make it shorter, concise word length, whatever. And then at the very end of that conversation to say, now, all that information that you just heard me give, you basically make that a prompt. I can use it again for another episode or whatever other purpose. And, dude, I make so many prompts like that. And then, yeah, the fact that you're organizing it, you have, like, a playbook for yourself and every client.

Brilliant.

And the fact that you're sharing it with them, I think that's something that everyone can do. Because, like, yeah, I think the thing with AI is, like, don't ever lie that you're not using AI. I mean, it's a tool, and all it is is a tool. It's augmenting us in a way, you know? Yeah.

I bring that up when I talk with my clients, say, hey, I use it for this. I use it for xyz. If that's an issue, like, we need to talk about it. That's. It's just part of now, the business. Right? It's like, we use this. That's why. This is why. This is what we do with it. This is why we're submitting it here. You know, if you don't feel comfortable sharing it there, okay, that's fine. But, like, I need to know so that we can change things up. We could do it differently. What does it look like? You know? So I just say that to say, because I have a lot of friends. We talked about music business. You know, I have friends who are artists and creatives, and, like, it's a big threat to them, and they're very scared by it. So having those conversations with people is very important right now. And just don't, like, shove it down their throat. Just to shove it down their throat. Let people get there naturally. A lot of the people I work with, they were handwriting their show notes before, and now they're like, oh, I can do it so much faster. And, yeah, they're still gonna go in and tweak It. Cause they enjoy writing, but they're like, I can already have submitted all of my stuff, and it just gives me the outline and take it and run with it.

And that's the key thing. Yeah, it's like, there's a. I think the creative side, I definitely.

I would probably argue that a lot of people got lazy or like, there's. I mean, there's also a new wave of creativity. You can't argue that it's not a different form of art of some sort. Whatever. I mean, I'm not gonna. You know, I'm not the one to debate that because I'm. That's not my lifestyle of creating art. But it was definitely a threat. But at the same time, it opens up a lot of opportunities, just like any new tool does. So, yeah, it's the whole thing, like, start adapting. At least your. Your other pro. Whatever process you can, and know that AI can be a tool to enhance what you're already doing.

Yeah, absolutely.

The mindset.

Know when to be human and know when to use a computer. That's kind of. That's the way I kind of look at it. It's like. It's like that. So I don't know. Do you want me to jump back into cast magic of kind of like what we do there? I mean, I kind of explained it.

But you kind of. You got it, man. And. And, you know, there's. We've talked about cast magic before in the episodes, so you can always, you know, search in the search bar, look for cast magic, and talked about that. I would say, let's see, like, just to kind of wrap this up, because you could scale this up or down. Like, you could do this as a solo content creator. And also if you have a small team, obviously you can share, you know, like ChatGPT. Like you said you could share threads, you could, you know, pair up on the account even, you know, like, there's ways to have business account on there, whatever it is, cast magic, and, you know, get them in there. And I would say start training others. That's. I think that's my. My tip for anybody creating content. Like, get good at the process yourself, just to understand it and get your flow. But, like, you know, as long as you can afford it. I've just. I've just tried to have others help, like, support you in doing the production stuff and all that, so you can focus on really generating the best content. And. Yeah, you know, again, it totally depends on your situation, business, whatever you got going on. But.

Well, can I. Can I Add something to that, too, as, like, a solo creator. Like, my podcast is edited, produced, recorded. All of it is me.

Yeah.

I started off very much like, okay, I gotta be on all these platforms. I gotta do all of this stuff. I gotta make crazy thumbnails. I gotta do all these things. And when I really scaled it down and I said, no, I'm gonna do what I have the time to do right now. This is a. For me, it's not about making money. It's a labor of love. Yeah, of course I would love it to make money someday, but that's not where it's at right now. That's okay. What I look at is I go, am I having fun doing this? And then what are the things that I want to add to it? I added so many things so quickly. I did a book club. I burned out of doing a book club. I was, like, really struggling doing content. I was like, six months into it. Like, that was not a good. It wasn't a good look, to be honest. But what I've realized is I'm like, oh, yeah, no, I'm just going to tack on the things that, like, I'm good at doing xyz, I've got that down now we're going to add the next thing. And so I'm starting much more simply from a perspective of, like, I don't have a Facebook page. I have a few social media accounts. I don't post on all of them. I just have the handles, you know? But I'm like, okay, I'm enjoying this one right now. I'm going to focus there. But the main priority is get the podcast out and get it on YouTube. Those are my two focuses right now. And then I have a newsletter. And those are the three things that I really enjoy for my show. It's just like, those are my weekly tasks, those three. Nothing else matters. We'll get there someday when I've got a team that we can be on, like, all of the social medias and we can be putting out crazy blog posts and we can do all that other stuff. But I just. I had to simplify it and just be like, okay, let's do this first.

What are you using for your newsletter?

I use Beehive. So, yeah, that was a recommendation, I think, from you or Matt Wolf. And it is super simple. It's super cheap. It's for. They have a free tier up to, like, so many subscribers. But even, like, I did the. The test of, like, the paid tools. The paid tools are really cool. You can do Some of the things that I was wanting to pull my audience and do things like that, but it's really cool. It's just. It's very fun. You can build out a template inside of there. I'm gonna be honest, they don't push a whole lot of, like, AI stuff inside of it, which was refreshing. Right. Like, I can go in and it is like, I can write my. My post and it's not coming through and saying, hey, we. We think you could, you know, change this and whatever. Like, nope. It just is what it is. But you can build out all the widgets and all the fun stuff inside of a. You know, what an email newsletter looks like, and it builds you a website as well. So. Also, like, I have a website with all the back issues of my podcast, and it's really simple. I'm learning it as I go. So it's really just. It's a labor of love of like, hey, Weekly. It's a reminder, go listen to my show. It dropped the other day. Also, like, here's the things I'm listening to. Here's the things I'm doing. It's very personal. It's just, you know, it's just fun.

And I think, like, creators. Yeah. Beehive. I'm honestly probably going to move my stuff to Beehive just because it's made for the newsletter thing.

Yeah, I know Matt. You know Matt Wolf. He does. I believe he's. Yeah, he's still using it. I mean, I even interviewed Joe Stolte, who I think think might be the episode before this one, but he has AI. Yeah. And he said straight up, like, he has a whole email platform, but he's like, it's not made for creators like this. He's like, beehive is the way to go for it.

Yeah. And they have a bunch of integrations, too, of, like, if you do want to get paid or like, the way their ads work is really cool. Like, I see, like, I can advertise for Matt's newsletter if I want to, and it shows me how much I would get paid per open and all that stuff. It's pretty transparent and it's. It feels. It feels really cool. So I don't know. I'm just experimenting. I'm having fun with it, you know.

I dig it, man. I mean, well, and I think it's a good way to just tie it up. And I like how you said, like, you don't need to be everywhere. And I would agree with that. I probably. Yeah, I should have said that as well, at the beginning, but it's like make sure you capture it. Yeah. Because you never know what but like either way you want to capture great quality video as part of it. You know, you might not even be in the video yet, but it's like capture the video just like get yourself, you have all the tools like your phone. Like you said, just capture good enough.

Video and then exactly 1080p, 1080p and above, you're good even 720, you'll be okay. But yeah, yeah, you talked about, you hit on really quick, like just to give people like the quick. Like here's what's happening in the creator space right now of like YouTube has announced that like they, their highest watch levels come from smart TVs now. So that's something to keep in mind when you're making content. Also like keep in mind YouTube is the second biggest search engine in the world. Okay. So like you want your shit there, it doesn't matter what you make, you probably want it there. But also from a podcasting perspective, they are number one, they, in February they announced they had a billion streams or watches or however they calculate it, but a billion consumption hours of podcasts, that's insane. It beat out every other platform. They're now number one, Spotify's number two and Apple's number three. Like you have. These are important things to know if you want to be a content creator. Where are the most people at? Of course there's always riches in going and finding the platforms that there's a really solid audience there that's, you know, smaller. But you should just keep that in mind. Just know that that is, that is what it is. And then from a Spotify perspective, they are leaning heavily into video. They are leaning heavily into the creator economy. They are going to build out, it looks like this is my hypothetical, but it looks like they're going to build out what is going to be like the next YouTube potentially.

I don't, I can see that. Yeah, they've been, they've been pushing for it for a little while now. And yeah, like you said, yeah, they got a, the podcaster thing. You know, they made a big push for audio now, video rolling out already ad platform as well.

So yeah.

Both of them are committed to providing new tools. YouTube I think has a better monetization strategy, but they are rolling out brand new tools to podcasters, to video creators all of the time, creating new ways to monetize. If you are a course creator, they're launching a whole platform to do that inside of YouTube. Like, it's just. And YouTube, I look at it is like, it is your own personal, like, direct TV in a sense where, like, your YouTube channel can be everything that you want it to be. Your main videos, your podcast, your short content, you have written content now. You can put paid content, you can have membership in there. Like, you can do a lot inside of YouTube. I just, you know, you don't have to rethink the wheel too much. Just like, you know, like, figure out what you want to make. Like, going back to the beginning, figure out what you want to make and the modality you want to make it. And find the platform that works for you. Yeah.

And be consistent, you know, keep going out there and. Because, yeah, there's the cool stuff happens when you put yourself out there. We'll just say that, yeah, connections happen. Someone will just help you out, get you in front of an audience, maybe hook you up, some sponsors or some way that. That you thought was probably impossible, but it's not. But you gotta. You gotta just put yourself out there, so.

Exactly.

Cool. Well, dude, I don't know if there's anything. Oh, shout out. Because I know you're helping a lot of cool people out. And a common question I get is like, hey, who, Who. How do you do your podcast? All this stuff, I'm like, well, I don't. I show up and talk and I like it that way. But Jake's the man, Jacob's the man behind the scenes doing all this for not only my show, but others, like you said, how can they contact you and potentially maybe sync up with you somehow?

Absolutely. So on all the social platforms, it's just the Jacob Gooden last name is G, O, O, D, E, N, and it's Jacob, spelled with a C, not a K. But yeah. And if. If people want to reach out to me, it's the jacobgoodenmail.com I was gonna say, too, for your listeners. Like, if you guys want an hour of coaching, I'm giving away free. Free slots for the first five people who email me wanting it. I'll sit down with you for an hour over a zoom call. We'll chat about what you're doing. Just what, let's throw spaghetti at the wall together. Right. If you want help with the script, if you want help understanding how to get your podcast posted, whatever it is, like, we can chat about it. Hopefully I can be of help. And if not, maybe I can point you in the right direction. But yeah, so if you want that the first five people who shoot me an email saying they want that. Awesome. Even if you. Or if you're after that, if you still want it, we can chat. We'll still chat. But yeah, so there's that. And then I'm gonna do Selfish Plug my podcast, the Ex Homeschoolers Club. I'm gonna link it in the show notes because, you know.

Everyone thinks Joe runs the show over here. I really am the one who runs the show.

You're right. Yeah. Don't lie. No. Link your. Shout out your email one more time.

And it's the Jacob Gooden. Just thejacobgoodenmail.com and yeah, reach out to me. I'm always down to answer questions. And chat. And we'll jump on a zoom call. Email, we'll text. Whatever. Whatever works for you. We'll make it work.

Cool. So, yeah, link that up. And hopefully people stayed to the very end. But either way, we'll. You'll make it apparent. Make sure it's apparent in the email or not email in the blog post. All right, man. I think my brain's starting to go.

This is.

This is great. I appreciate you, dude. All the work and everything, and you're making me smarter, at least look smarter on the outside through your. Your wizard editing, so.

Well, thank you. I mean, I have loved working for you. And I think the greatest thing about working, I choose who I work with very strategically, and that is I like people I can collaborate with. And you said it earlier. Finding those people who, even if you don't necessarily work for them or work with them, like, you just. There's a collaborative spirit that we can. We can share. Right. It's like, let's just push each other to be better and, you know, and we get better. That's just how it works.

Yeah.

We have fun. Exactly. That's the whole point, right? Is have fun.

Yeah. Oh, dude, I. Trust me. I was in a hustle mode for a while, and it was just not fun. I'm like, what the hell? And then finally came out of that fog. Like, yeah, that was stupid. It's like, life is short. Like, choose what you want to do, and it better be having fun. Interesting you in some way, but so make content like that. Y', all, too. Like, do something that jazzes you up. I think that's the big thing. And.

Yeah, absolutely.

Cool. All right, man. Thank you. Thank you. Thank you, everybody watching this one. Until next time.

Sam.