Jay Abraham & Rich Schefren - The Masters of Passive Income

There's nobody I've ever met that doesn't crave passive income. There's nobody I ever met that doesn't crave passive income for no investment. There's nobody I ever met that doesn't lust after passive income. No investment, no risk, and the ability to do as many as they want, as often as they want, anywhere they want, any size they want, I think without being too dramatic or theatrical. That's really what this is.

This is an intro.

Intro, intro, intro.

Hustle and Float Shark with your boy, my boy, Matt Wolf, Joe Fear. Hey, what is up? Welcome back to the Hustle and Flowchart podcast. This is Matt Wolf. My co host, Joe Fear will be with us in just a moment. Today we've got something a little bit special. We've got an awesome discussion between two people that are kind of like. How do I put this? They're sort of legends in the marketing industry today. We have both Rich Sheffrin and Jay Abraham on the call, and we're discussing one specific topic. We're discussing how to create passive income and specifically how to create passive income during a pandemic and when. There's a lot of uncertainty right now. So this is a really, really interesting discussion. Uh, Joe and I are kind of there to sort of prompt Rich and Jay. It's really more of a discussion between those two, but we're kind of giving them prompts on things to discuss. But you're going to learn a lot about how to make passive income from Rich and Jay. And Jay has put together an offer that is absolutely crazy. I'm. I'm really surprised that he was willing to do this. Um, he is putting together an offer for his Masters of Passive Income course, and he's putting it together at a very unique pricing model. He's doing it in a way where it is attainable for anybody to be able to go and get it. So if you go to hustleandflowchart.com Jay, you could go learn more about that. I think you'll be surprised at how we're pricing this thing. And again, this is for his full Masters of Passive Income course that he's putting out. So go to hustleandflowchart.com.

To learn more about that offer that is available for you right now. And as always, we do have notes for this episode. So if you go to hustleandflowchart.com comp, you can download our notes from this discussion or you can text the word comp c o m p to 38470 and you can get the notes that way. All right, I want to just jump over this discussion with me, Joe, Jay, and Rich. Let's do it.

Jay, Rich, we're gonna kick this thing off. This is gonna be an epic masterclass.

Two of the most brilliant, strategic minds right now. I feel like a perfect time in the world right now. The economy in the state of everything. This is the most valuable information that any business owner can take and actually use. Literally, starting today.

I've had the opportunity Matt has as well, to kind of dig into what you guys are at the chat about on a. Just a micro level. And I'm just like, if someone can't make money and actually really turn things around with the information they're about to receive from you guys, then I don't know what to say. I feel like anyone can pull this off. So thank you guys both for being here.

Yeah, my pleasure.

My pleasure as well.

Well, you guys. You guys go way back. And how many years has it been now, you guys working together and kind of helping each other out here and there?

Jeez. As Rich.

That would be since about.

About the year 2001. And actually.

I had bought a program from Jay. No, actually, I bought. No, I bought programs from Jay prior to that. And he was running a special where he. You could get either two hours of his time or four hours of his time for either 10,000 or 20,000. I took the four hours for 20,000. And the special was that you had a. He would break the payments out over.

A thousand a month. So if you did the two hours, it would be 10 payments of a thousand. If you did the four hours, it would be 20 payments of a thousand. And after the third month, my. The credit card that I put it on got turned off, and I went through a financial reversal. And Jay called me when the credit card stopped going through and said, I can't believe you would screw me. I didn't think you were that type of person. And I promised him that I was not that type of person. But I had hit a rough spot. But as soon as I got back on my feet, I would.

I would pay him back. And then he called me every once in a while just to mess with me, where he'd asked me, like, if I had a car that I wanted to give him, or my wife had a nice handbag I wanted to give him. And I said, jay, I'm going to get you the money. And then about. I'd say about three months later, I finally got back on my feet. Everything was good. And I happened to be going to California and so I swung by his office. He wasn't there, but I left him a check for 17,000 for the rest of the payments. And.

From there Jay called me like, you know, I guess when he got back to his office either that day, the next day or whatever, and said, I knew that, you know, what I originally thought about you was great, was the right thing, not what had just transpired. And if you ever do anything in the future that where there's a connection of possibly working together.

You know, give me a call. And so yeah, that was in around, I'd say, yeah, like sometime around 2001, I'd say in sometime around 2002 or three.

I was working with Steven Pierce, who was a big deal online at that time. He had like the number one selling ebook called the Whole Truth. And I was in his coaching program and I was starting to work with him, like him and I on some projects together. And I told him that I had worked with Jay and knew him and maybe there was an opportunity for the three of us to do something together. And Stephen was really excited about that. I thought it would be a perfect time for Jay to kind of be attached with Steven since he was getting so much attention. And so we did a three part teleseminar series and I think that was in 2003.

That, that was kind of, I think the first time that we had a chance to actually work together. And I think we've worked together on and off for I guess the last 17 years, but known each other for about 20.

Yeah, that's true. It's been very, very stimulating. Rich is.

Unquestionably one of the most amazing minds and research and distillation and taking knowledge in. And every time I want anything about anything, I connect with him and he's got the distillation of the book, the seminar, the methodology, all the alternative perspectives and better than that because he's techno sophisticated and I'm not. He pushes a button and it's on my phone. I go, that's so impressive. I'm still wanting this stuff you're going to send me. By the way, on constraint theory. I'm really interested to see what your people said. You said you had all those different commentaries. But he's just amazing, man, amazing man.

Well, you guys, you guys have a great combo. I know both the ways that you guys think and like you just said Jay, you know, like you don't need to have the tech actually because, you know, you have this knowledge which heck yeah, yeah. And what we're going to share here, I kind of want to hear from your guys perspective why you guys think this is so valuable and timely right now for the folks listening.

Which one of us do you want to maybe.

Yeah, got a direct traffic. Let's go with Jay first since Richard's giving us.

So if you. My career people who don't know it is to say the least diverse. We've been involved in. Well we. I've been involved in over a thousand industries worldwide over decades and I've had the ability to not only be involved in great growth but understand so many alternative ways of creating revenue, value, profit, cash flow, income. And I've also helped about 200 of the top eight category authors, experts in the world who had to teach me their methodology before I could help them command more money. And those integrations gave me the ability, coupled with my background to uncover an enormous number of revenue enhancing, generating, creating.

I guess I'd call them methodologies. There's ways to do it that nobody ever thought about. Over my career I've probably with all truth created billions of dollars or collaboratively done so by creating alternative realities, figuring ways to add another revenue stream, figuring out ways to take somebody's sunk cost in something and monetize it again. Figure how to use their distribution in another way. Figure how to use people that stop buying and get them to buy something else. Figure how to get people who buy one thing to buy other things they would normally buy from others before, during, after, instead from my client. And I took a ton of these methodologies that I had used to create billions of dollars for others. And I re. Sort of, I shifted it from. Because I do basically high, high, high end performance enhancing consulting for companies. But I took these techniques that I'd done for all these clients and distilled them into an integrated concept that we called master of passive income. And they became methods that anyone could use to go to almost any size, type, category, scope of business or professional, anywhere in the world, from anywhere you were at and ethically tap into what they're doing, who they're doing it for, where they're doing, how they're doing, what they have done before. Any combination of that and manifest cash flow, manifest income and do it in a way that properly structured, it wasn't static, it wasn't one time and stop. It was you do something once for this company, you put it in motion, you get paid, if not forever, for months and months or years or years and it becomes an asset. You've got the Stream of income that you can use to borrow against, you could use to sell to a third party, you can use to fund acquisitions or asset acquisitions, businesses, real estate. That might be more than you wanted to know, Joe, but that's sort of a little background.

Yeah.

And you guys were riffing right before we started here. And Rich, you were talking about a lot of the. Just the timeliness of the opportunities that are available right now. I'm curious to hear some of your thoughts. Timeliness. I know there's a bunch of assets out there, definitely.

And there's also. So I definitely want to talk about timeliness. But then a different thought occurred to me as Jay was talking. That is one of the reasons why I think we like the concept of passive income so strongly that I don't think we've ever talked about ever. That just occurred to me. So I want to share that as well. But first, let's talk about the timing. So Warren Buffett, right? Most people know who he is. One of his quotes, one of his most well known quotes is, be fearful when others are greedy. Be greedy when others are fearful. And you know, we are in a time right now when most people are fearful. So if you're just following Warren Buffett's advice, this is the time where you should be greedy, because this is the time where there is so much opportunity. And the reason there's so much opportunity is because during times of tremendous uncertainty, as well as, you know, at least some form of recession, at least at the moment, right. What happens is, is that there are many businesses that are a lot less active than they were before. That leaves a lot of their assets dormant. They're not getting the full value from those assets, which makes them much more receptive to other ideas, other possibilities that you could be providing them that they would be open to hearing right now, more so than ever before. One, because when we're fearful and when there's uncertainty, we're just more open to possibilities. But two, when we have assets that are sitting there that, that are not at full capacity, we're reminded of that daily. And if we can put them into practice, we will. Right? So because of that, because there are so many dormant assets, because uncertainty causes opportunity, because people are more open, and because disruption just happens faster during times of uncertainty. For all those reasons, right now is probably the ideal time, Right. There's another famous quote, I don't know who said it, but that a recession is just a transference of wealth from the meek to the bold. And that's very much in line with what Warren Buffett said. But the other idea that occurred to me of why I'm such a fan of passive income and ways of structuring deals in that vein, and I think Jay is probably as well, and we could kind of. We share a common characteristic that we both are not really happy about, but nonetheless share it. And that is, is that we like intellectual challenges. We will try and conquer those intellectual challenges, but then we want to move on to the next intellectual challenge, which doesn't give us as wide of a window to cash in. Because generally, like, if, you know, like the BCG matrix or any of those, like, we leave before it becomes the cash cow stage, we are on to the next, like, challenge, right? So that is our bane, right? That's the bane of our existence. Because we don't get to massively catch in the beauty of a passive income deal though, is, is that as we move on to the next thing that still pays us right now, that might not be as exciting to people that don't share maybe that predilection, right, for jumping from one thing to another. But there's another group that, that would fall into.

The, you know, who would just as much benefit, and that is just people who jump from thing to thing. So a person who jumps from thing to thing maybe doesn't do what Jay and I do exactly. But just someone who is. Doesn't isn't pursuing the path of true mastery of one thing.

That person actually has a greater opportunity to do more, make more, when they leverage something like this. And what I mean by that is that, you know, even in times where I've been completely dormant, where I've gone years without kind of working, finding myself and stuff like that, because I had put in deals like this in place, I kept getting paid because I had partnerships with other people who are not like me going from thing to thing or not like me going to the next intellectual challenge, but have a business, run that business daily. And by attaching certain of my stuff to that business, right, as long as that business stays in business, I'm getting paid. And so it's the equivalent of my assets working for me, even though I've moved on to the next thing, to the next thing, to the next thing. And so I just think that that probably resonates with a lot of people who are probably listening to this, that if you're not following a path of mastery on one thing, and you do jump around to numerous things, odds are you leave money on the table and that this is also a strategy that Very much applies to kind of maximizing, getting full leverage from all the things that you do.

And Rich, that was really profoundly well articulated. Kudos, Joe. I thought of something as he was talking and it's also one of the drivers that got me just thrilled and enraptured with these concepts. When I was younger, I started out helping companies that had no.

They had no capital, they had no resources. I had to be very ingenious and tap into other people's resources and be able to, ethically.

I guess I would call them, divert additional revenue I would create from their resources over to me or to the companies that I helped. And I realized that you can basically do 90 plus percent of these kind of methods or techniques or concepts or approaches, whatever you want to call them, with no investment, really no risk. But better than that, if you look at it, you can do as many as you want. And everyone you do, no matter the size of the business, if that business has been around for any period of time, the cumulative amount of investment represented in that business is probably if it's hundreds of thousands of dollars a year and they've been around for 10 years, it's millions of dollars. If it's millions of dollars a year and they've been around for years, it's tens or hundreds of millions. You're leveraging off of all this asset base for no risk on your part. And even if you get a small yield, you're making a huge amount of money. But it's a very, very cool way for anybody anywhere to create cash flow that can be sustainable or significant. And as Rich said, you could just do layer upon layer and layer, and you can move anywhere you want, in and out. If you like diversity, it's perfect for that. You can take it by industry or category, you can take it by opportunity. You can take it by.

There's a mental template you work on or a matrix and you can see all these different combination. It's just very exciting because no matter what rocks your boat as far as what your goal is, there's nobody I've ever met that doesn't crave passive income. There's nobody I ever met that doesn't crave passive income for no investment. There's nobody I ever met that, that doesn't lust after passive income. No investment, no risk, and the ability to do as many as they want, as often as they want, anywhere they want, any size they want. And I think without being too dramatic or theatrical, that's really what this is.

Bouncing it back to Rich.

Actually, I want to jump in real quick.

I want to jump back around to the timing thing for a moment. So right now, you know, one of the obvious things that comes to mind is there's a lot of brick and mortar businesses right now that are hurting really bad because they didn't have some sort of digital element to their business. You know, people can't go into the stores. You know, restaurants are shut down. At least here in California they are. You know, so there's. There's this sort of obvious connection to me of if, if you've got digital marketing skills, you can go after brick and mortar businesses and try to tie some together to create some passive income. What are some other opportunities or ways? Let's start with Jay for a second here. What are some other ways that people could sort of leverage the current environment, the pandemic world that we live in right now to create some passive income?

Well, I'll go through a rapid litany and I'll take some macro and give you specific examples. So right now.

There'S five or six windows of screaming opportunity that are starting to close. But they've been, they've been created, sadly by the crisis, but they're great opportunities to benefit others as well. First one is there will never be a time, I think, in the history of entrepreneurship where more business owners and professionals are open to doing deals, collaborating, joint venturing, profit partnering.

Letting you sell things to their audience, letting you get control of their product, service and take it to any audiences you want, letting you add new products or services, figuring out new ways to monetize their business, ways to monetize their inactive buyers or clients or patients. So that's one thing. Second, there's so many businesses that are so paralyzed right now, and they're stuck, they're stalling, they're stagnant, or they're suffocating. And many of them are going to probably go out of business because they don't have a good strategy. They're reactively tactical. You can get control of their assets. You don't need to buy the business. You can get their buyers, you can get their URL, you can get their phone number, you can get their IP and you can consolidate it and you can pay that owner ongoing a percentage of the revenue, but you don't have to do anything with it. You flip it to somebody else and you put yourself in the middle. We call that being in the toll position or the middleman position. There are, there's so many people out of work right now, and people don't understand that Screaming opportunity. As Rich says, it's polarized. About.

Half or more are going to be low skilled people. And that's not. It's very sad and we have great empathy, but it's not relevant for this Kind of A surprisingly high portion are super high skilled. And they, before they lost their jobs, they had access, influence, trust, credibility and were connected to some of the biggest decision makers, influencers, heads of divisions, categories, departments. And they're sitting unemployed, dying on the vine, scared and reactive. You can find them and you can make connections you'll never be able to make anywhere else and just give them finders fees. And you can take those connections to any of a number of other businesses and let them access them. And you can put yourself in the middle. There are probably 3 million salespeople out of work right now because either their company's consolidated or what they were selling isn't being bought. They are dying on the vine. You can find them any number of places. You can connect them to a concept and then make them available to any of a number of companies to either use them to acquire those three things I talked about or have them all deployed for any company you want. And you could put yourself in the middle. Then there's the coolest thing in the world, which is one of many of these 10 prosperity pathways that are part of this program. But one of them is getting control of assets and access. You know how people flip property, Joe? You can flip assets and access. I'll give you a good couple of examples. In two different recessions, I had colleagues or clients that did exactly that. And I can give you loads of examples. But the ones that's pretty cool. One of them came to Los Angeles three recessions ago. He looked for opportunities where he could get passive income by identifying overlooked intangible assets no one else saw and could connect the dots. He saw the Rose Bowl. You know what the Rose bowl is? Where they play the football game. UCLA does their games there. He saw that it was only being used for those football games and some concerts on evenings, on weekends. And he realized that it was perfect for flea markets. It had massive 50,000 person parking lot, huge display area. He went to the county that owned it. He made a deal to get the rights to do flea markets every weekday. Excuse me, every weekend, day it wasn't being used. Or times on the weekends before concerts. He didn't know anything about flea markets, but he got control of the rights and he had renewal rights on it and he was going to pay the county a percentage as soon as he tied those rights up. He found the largest flea market management company, he flipped that intangible asset to them for half a million dollars cash and an override. And he made millions of dollars for doing nothing. And I haven't checked with him, but I think he's still getting his override. I had a guy, I'm just giving you a few wild concepts. I had a guy.

In Australia many years ago who basically figured out that there was a law that said they could not do any external advertising on any of the office buildings downtown. But there was no law saying you couldn't do advertising inside the building. He went and got the rights to all the windows out all the buildings on floor level. He didn't know anything about advertising. But when he tied them up, he went to the sign company in the city and flipped it for a lot of cash and an override. I basically made deals with tons of people and I've guided tons of people Today, as an example, home improvement is screamingly popular. But most home improvement companies do one thing. If you think about anybody watching this, who owns a house or a condo, if you've ever done any singular home improvement, let's call it kitchen remodeling, now you get it done and guess what, you get this beautiful kitchen. The rest of your house looks like crap. So then you go, I better do the bathrooms, Then you got to do the carpet, then you're going to paint, then you're going to do the garage door, then you do the rope, then you do the landscape, then you do pool. And if you think about it, any singular home improvement lead is a lead for any other home improvement company, even ones that don't buy. When you realize that money connection, you can make deals with any home improvement company for either.

Their clients after they do the job, their inactive clients from the past, their clients, or their prospects that didn't buy. And you can flip them to all kinds of home improvement companies for 25%. Just that deal. Just keep cycling it and you set up more and more and you crisscross. I mean, I can go on and on. We used to buy the rights to reactivate or monetize people's inactive subscribers, buyers, the prospects that didn't sell. People that sell one thing in a category don't realize that that same buyer is normally buying some things that are related before, during, after. Instead, if you get the rights to just sell all the other things, you don't have to do anything now. You've got the right. You go to all the people that sell Products people buy before, during, after, instead, and you connect them, and it's great alternative as well. Let's say, Joe, that you sold a supplement for weight loss. Okay. Well, you get people buying your supplement. If you interviewed, which I've done 100 people, thousand people, 10,000 people who have weight problems, they don't just do one thing. They usually do one thing long enough to not follow through and be frustrated, then do another or another. Many of them do multiple things concurrently. So if you sold a weight loss supplement and I went to you and said, I'll tell you what I want, the right to all your inactive old buyers and all the buyers that actually quit as soon as they quit. And frankly, let me try the ones that are buying, because those are the same people that are buying portion control food, they're buying online or private training. They're buying equipment, they're buying books. You could sell all of those, but you don't have to sell anything. All you need is the right. And then you go to any of the people selling that, and you say, I've got access. I want a fee against or plus a permanent percentage, and I can show you those rich, you take over.

Yeah. So a couple of things. And you know, obviously these are concepts that Jay has internal. Internalized. Right. Kind of distinguished and created as ways of kind of looking at the world. Right. And so one of the things that in that very first four hours, that first he didn't think he was getting paid, then he got paid faster than he should have gotten paid. The, like, one of the very first takeaways I got when I went for those four hours, I had already studied a lot of Jay's stuff, was that.

The concepts that he was teaching were really distinctions that could apply anywhere, not just to marketing situations. So we. We had other challenges in the business. And the same concepts that he was teaching in marketing at that time, like host parasite, which is joint ventures or affiliates today, was not only a way to solve a marketing challenge, but it was also a way to solve a recruiting problem or a way to solve, like, some operational problem. And so it was a way of seeing opportunities that other people couldn't see. Like when you put on that, you know, that concept. Right. That distinction. Right. Kind of like if I walk through, you know, we talked about this once, like, if I walk through a forest and I. I just see trees, because I don't know anything about trees. But if I walk through a forest with a forester and they point out that's an elk, that's. Oh, that's this. This tree is the best tree to make fire from and all kinds of things. And every walk through the forest will be different, right. Like I'll now see things that I couldn't see before and that'll allow me to do things that I couldn't do before. Well, like what Jay has created really are a set of questions and distinctions and ways of looking at the world to spot the opportunities that often go overlooked, right. That are not seen by average entrepreneurs. Right. And so whether you're. You are.

Trying to figure out what to do next or whether you already have a business, it's these ways of seeing the world that allow you to spot whatever opportunities happen to be in your presence, right. So in my business, just the, just to give like connect dots for people the idea of flipping access and assets. So just to point on that, you know, that let's say is a distinction, right. One way of trying to look at the world like a pair of glasses that I can put on and see the world like Jay Abraham for a few moments as I look at my business, right. And so I put those glasses on and I look at Steal Our Winners, right. Which is a continuity program that I have that, you know, delivers the best strategies and tactics each month from, you know, the top online marketers and entrepreneurs. So what is that? Well, you know, the way Rich was looking at it a moment ago is that that's a continuity program. But now that I've put on these glasses that have these distinctions that Jay teaches through passive income, right? Now I see that. And it's really not only my continuity program, but it's also a publishing network. And I'm like, and Jeremy Blossom and I, Jeremy Blossom has StrikePoint Media. He's one of the top lead generation guys for, you know, Agora Publishing and a bunch of other big financial publishers. And he has this very unique publishing model. And so we're going to do the same thing levered together in Internet marketing, leveraging this, what I was looking at as a continuity program and nothing more, but now see as a publishing network that might generate me more money from that side of the business, right. Then the actual steal our winner side of the business. And once again, right, because it's really Jeremy's cup of tea. He's leveraging my network. He's going to be doing most of the work. And I don't like whether it's another thing that just happens right now. On the flip side of that, looking at some of the access I have that you could say that was an Asset that now, you know, I'm flipping the access, looking at the. The access I have and flipping it to an asset or vice versa, right. You know, I have. I license a lot of my content. I license it in Japan, license it in Italy, sometimes in Germany, developing Brazil right now. And so I have these relationships, right. And now I'm actually bringing some of my. I'm bringing up some. Not people who are in steel, our winners, but other people that I know who want to break into those industry, into those markets and taking an override and make. And making the introduction, right. So there are these two ways now where like now I'm not only getting license payments right on my stuff, but a piece of license payments on other stuff, right? And so like right now I'm talking to Russell Brunson, I'm bringing him overseas and I'm talking to a few others as well. And once again, just leveraging something I already have and whether. And so if you're an entrepreneur already in business, there are plenty of things that just whether or not passive income is your thing, right? Like there are many opportunities to generate it just as a byproduct of stuff you're already doing. And even if you don't have a business, being able to put on those glasses and being able to spot those opportunities in another entrepreneur's business where right now where they're most open to growth and most open to exploring how to create more out of what they already have makes this the ideal time. So, you know, I just want to kind of connect what it means in a more global sense where when you have this way of seeing the world. Because one of the things that I would say Jay is best at is being able to make assets do more right? To spot like where assets are under leveraged and pretty much that's everywhere. But most people don't see it and he sees it everywhere. And being able to spot that in more places and spot that where you see the opportunity to exploit that that asset better.

Gives you the opportunity to connect things where you put yourself in the tollbooth position, put yourself in this place where you're getting paid based on everybody winning. But in the others who are winning, they're doing the effort as well. And you've just kind of put your work was up front.

That's great. And Joe, before you guys introduce anything, I have two really interesting aspects I'd like to add because they're totally different, please pathways. But they're pretty cool. So anybody who studied me, I've made very honestly a Lot of my income by looking at a business and focusing on what I would call.

Performance enhancement. Taking the same effort, the same opportunity, the same ad, the same salespeople, the same number of buyers, the same distributors, and making the same everything, produce more and taking 25, 33, 50% of the improvement. The enhancement I did example, I would change headlines in ads for people and if they doubled or tripled and I've had some of the headline changes alone quintuple, I would get a quarter of the improvement for as long as they used it. And I would make one time I made $40,000 a month. For two years I have tested changing the way somebody greets somebody on the phone.

When they come to their.

Store, when they call out at a trade show. You can't do trade shows yet. We've changed the way they did it and gotten sometimes three times more conversions and I would get a third of the upside. We have taken people that come in and buy and added one more addition and doubled or tripled profit and gotten 25% of that improvement for as long as it came. We have had people that stopped buying and been able to reactivate them all the time and get 25 to 50, 50% of that. And I have tons of things like that I've done. But you could do it almost anywhere for almost anybody, particularly smaller and medium sized businesses, because they don't have the knowledge and the experience, sophistication and understanding of how many different performance enhancement factors exist in a revenue system. And on average, just so you get excited, there are as many as 20 in a typical revenue system, any one of which can get 10, 20, 30% more revenue. That's why even in a crisis market, you can add a lot more profit, do something once and get paid for it ongoing. Another very cool prosperity pathway we've done tons of this would be find a business that does any one thing that is measurable better than 51% of the other businesses in the category. And when we found that we would either license, partner, profit share or train. A couple of examples, I had a client years ago in the lumber mill business. Lumber mill. Turns out that the biggest single expense and impact factor in lumber mills was is kiln drying. How you take green timber and turn it into lumber, do it right and you reduce dramatically the expense. It's the biggest single expense. Energy cost in the process uses a lot of gas or electricity or propane or fuel or oil, whatever the heck it's using. If you do it right, you get also higher gradients, more AA than C or D or scrap. My client had the best possible combination. He had a 30% reduction in average energy and a 35% enhancement in the quality he produced and a reduction also in the amount of scrap that came out. That's the good news. Made him a lot of money in his target audience. The bad news, he could have given the lumber way outside of about 1,000 miles, and it cost too much to ship it. So we drew a radius around 1,000 miles and went to every lumber mill around the world outside. And for $25,000 a year, we let them have the rights to use his methodology. We got hundreds. I had a car wash that had a methodology for increasing the number of people that would do the Super Colossal.

$29.

Package instead of the $9 one. And they were making an extra $20,000 a month in their car wash. But their home market was three miles. You're not going to come from 10 miles away. We drew a circle. We took that methodology. We went to 2000 car washes and charged them $100 a month to use it. He made $200,000 a month from licensing that single process, but he was only making 20,000 for using it. We did one with a dry cleaner who had three stores in Chicago. He was averaging three times more revenue per store than the average, but he had no growth interest. We took all his marketing, his methodology, his promotion, and we licensed a thousand dry cleaners outside of Chicago for $200 a month. And we've done training programs. Almost any business has either either profit producing or cost saving or cash flow producing or productivity enhancing. If you can identify who they are, you can get the rights to that process outside. You can go to companies that are independent in a category that are only localized, get the rights to their marketing or their methodology, and relicense it to 100, 200 other people. And once you set that up, you're getting paid. Ka ching, ka ching, ka ching. Like a cash register or a toll booth, over and over. And we got lots of things like that. But I want to give you the spectrum of possibility.

Yeah, no, that's absolutely amazing. And I think what both of you guys are both saying is, you know, identify the gaps, the opportunities, not only in your own business, but in, I mean, every single business on the planet what's around you. And there's something that I know, Jay, that you call is the Tom Sawyer school of business. And it's that thinking. And I feel a lot of having. I've been included in this. I know Matt has. Is you, you arrange a deal. But then you realize, oh, I just, I just made myself a lot of work. So chat about that, of how, you know, how you can change from hard work to thinking like Tom Sawyer.

Anybody who's ever read Mark Twain, Tom Sawyer was the one who was asked to whitewash the fence, and that was labor. And he got all the younger kids and showed them how much fun it would be if they whitewashed the fence for them. I used a version of that. When I was only 18, I got a job painting fire hydrant. My job was to go out, find all these fire hydrants on a list, paint them. And everyone I painted. I got paid, I think 50 or 75 cents a hydrant. I don't remember now, but I found all the kids in the neighborhood. I paid them a quarter to do it for me. So I was sitting around while they were all making me 25 or 50 cents. Now you can go forward. As I said, the key is not doing the work. It's seeing and seizing and controlling the opportunity. Once you have control. In many cases, that's better than ownership. You don't have the overhead, you don't have a liability, you don't have the payroll, you don't have the debt service. You just have the upside. But once you've got control, you don't have to do anything because you. That value is prized by lots of other people. They just don't see it. If you see it, seize it, tie it up. You can flip it for participation, for front end fees, for ownership in a deal. You can go to. I mean, there's an infinite number of ways once you see it. I've tied up rights for all kinds of things and flipped them. I've, you know, I've created, I used to all the time in newsletters. I would get the rights to do inserts in a newsletter. Then I would flip those rights to somebody else and get paid half of what they made for using it. I would oftentimes create new publications that I could basically, I could spawn or I could basically launch by just doing them through other newsletters. I would get a entrepreneurially oriented editor. As soon as I got, let's call it $500,000 worth of subscription income, I would sell the newsletter to the editor for 25% of the future revenue. And I'd keep all the $500,000 and they do all the work. I mean, I can go on and on, but it's just an infinite number. We've got these 10, what I call prosperity pathways and they're very specific, they give you different categories. And by the way, you don't have to have the ability to do anything once you learn these. If you're not good at selling concepts, there's all these salespeople that would love to do it for you for a fraction of the deal. If you're not good at managing the just the transactional part, there's tons of people out of work that would love to do that for you for a piece. I mean you don't have to do anything but be basically the toe position and everything. You just need to understand the deals and the opportunities, the different categories and then you can get anybody else to do it for you and get a piece of it and get the largest piece of it and they'll do more of the work and they'll be happy you're not taking advantage of it because they're getting passive income. After they set it up, you're just getting more of it and you can keep it because after you set it up. A lot of these are self sustaining. They're as close to perpetual. They won't necessarily add run a lifetime. But if you can basically see and seize an opportunity that you can apply to 10, 20, 100 businesses, you do some that are just changing their ads, their headlines, figuring out something else they can do with at the point of purchase to double the profit. Something else they can do when somebody stops purchasing. You can even figure lucrative ways to monetize leads that don't buy that they just see as sunk cost they write off. I mean I can go on and on and on.

That's awesome. Now Rich, what are your thoughts on kind of that hard work versus because I'm sure you've been there and you probably see a lot of entrepreneurs kind of fall into the trap of just getting in the middle of it all.

Sure. And you know, I think Jay really articulated the point. So I would just add kind of two concepts. One is, is that most people are familiar with Pareto's law. Right. That, that you know, the 8020 principle and what's like the what's underneath that is that there is a disproportionate relationship between inputs and outputs. That not everything you do has the same output. Right. That certain things have tremendous output, certain things have de minimis output. And what this is really about is kind of just putting a thumbnail on that concept for a second. Like we like most people are familiar with the Venn diagram. Right. Where there are these two circles and there's a section that Overlaps. Well, we each operate in our own, like, unique combination of worlds that, like, you know, the people I know, the interests I have. Right. Like, you know, I've learned a tremendous amount of marketing from Jay, and I do something similar to what Jay does. But even still, I operate in lots of worlds that he doesn't, and he operates in lots of worlds that I don't. And it's all of these worlds kind of overlapping, right? Like. Like, you know, like one of these Venn diagrams. But it's a million. It's not just two circles. It's a million circles. And your million circles is different from mine. It's different from Jay's, you know, it's different from Matt's, et cetera. And what gives you the ability to make, you know, passive income is spotting the opportunities of connecting different parts of these different worlds. Right. You know, and each one of us has the ability to do it uniquely because we operate in different worlds. Right. So then the question is, is you, you know, you have that already. You have your unique space where you have different relationships. Jay calls that social capital that you can leverage. Right. And, but then the question is, is, are you able to see those disproportionate relationships, those Pareto laws, right, that operate in. In that work in the overlap so that you can leverage, like, oh, I know these people who have this channel, and I know these people who are looking for more channels, or I know this people who. And whatever the, you know, the opportunity is, most people never see it because they have no way of seeing it, because they don't know what it is that they're even looking for. And because of that, they're blind to it. And what Jay teaches in this course is those different filters, how to see the world differently so that you spot the opportunities that are already there and they are already there in. For every single person, no matter where you are, there are always under leveraged assets that are just begging to be leveraged by other people who you already know who are looking for that asset but don't know it. Right. And all you do is connect it. And you are able to connect it once you see it, and you'll be able to see it once you learn these concepts from Jay. And so that's the whole idea, at least from my perspective.

Yeah, I feel like Jay definitely has like a sixth sense for this kind of stuff. And Rich actually just kind of.

You started talking about where I was.

Going to take the conversation next with my next question. I wanted to ask Jay, you know, how do you become more adept at spotting some of these. What's maybe like one or two things people can do to sort of have this stuff on their radar?

Well, I think the kind out of a very unusual background. I was unintentionally forced to see value where no one else did, to see opportunity nobody else could.

And master what I would call.

Marketing strategy.

Enhancement, arbitrage, being able to see gaps nobody saw and fill them. And early in it was just to make a living. I was given opportunity. For example, people don't understand this. Almost all media, unless it's very rare, have un. Use time, space.

Whatever you want to call it. Radio, television, magazines.

Is that the remnant space they call it, I believe, yeah.

And you can get control of that if you have the right proposition for no fixed costs. And they'll do it on lead per lead. They'll do it so much per sale, they'll do barter. I've done barters where I got control of somebody's either excess capacity, product, service, and I've exchanged it for something of a similar full retail value, sold it at a slight discount and split the profit with that person. And I've just done so many things that are. That nobody else sees because I've had, as I said, a thousand industries around the world. And I've gotten to see all kinds of value creations that are mostly, frankly, Joe, intangible or Matt, they're intangible. They're not what you'd see on a balance sheet. They're not what most entrepreneurs. I mean, I had a conversation with the CEO of one of the largest accounting firms in the world. They have 80,000 employees the other day, and I was sharing some of this, and he was awestruck. Not because I'm that brilliant, just because no one in that world ever looked at intangible asset opportunities that way. I mean, honestly, all my career has been.

Based on seeing opportunity and connections nobody else saw and then being able to make them and then letting the client do all the heavy lifting or flipping it to a third party who did all the heavy lifting and bore all the cost. I just got in the middle. I figured a way to make what they were doing do more and get a piece, make what they were doing less expensive and get a piece, make what they were doing usable by tons of other people and get a piece, make what they were doing, add more opportunities to it, figure ways to repurpose it. And we, you know, I took all the things I'd ever done in the course of my normal career and I turned it into an external methodology that again, I called mastering passive income. And I created 10 different prosperity pathways that make it much more linear for people who can't handle expansive scope of whatever you want to do. And it gives you these paths you can take, and it gives you explanation, identifies where opportunity exists, and it shows you all kinds of models of how it can be ethically exploited and leveraged and monetized.

The passivity is ongoing. You just have to do something once to set it up. But there are most of these you can do one time if you could change. I changed, as I said, a headline. For somebody who ran ads all the time and got 25% of the enhancement, we increased the pool five times, $40,000 a month. I am not suggesting people would get that kind of yield. You go to a little company in your city and they're running an ad making 5,000 and you can help them make seven and you get a piece of that and you did it 10 times. It's not so bad. And those are things that are very doable. The proof of it is everybody understands optimizing their social media marketing. And those are just looking at a handful of very common impact factors that everybody focuses on. But there's so many other ones that nobody focuses on that have relevancy in all kinds of other categories of commerce and business and industries and scenarios. It's just very interesting.

It is.

And that's where I think you're leading us to probably, you know, close to wrapping up this conversation because you mentioned master or passive income. And I think you have over 120 different ways that, you know, you work through people, all these different ways that someone can use what you've modeled already in real life scenarios. But then you're giving them an action plan very linear in running. You know, you could. Here's an opportunity, here's a list of things that you can basically run them through. And you know, the way that you talk about stacking and layering these operations, if you wish, like you just said, you know, you can make a great living off of one deal or doing a layering of that same operation for a variety of similar businesses.

But it may not be that your goal is a great living right now. It might just be to help subsidize, you know, your rent or your mortgage or your kids. Your kids right now, you know, figuring out whether it's worth paying for their private, private college, if they're going to do it from home. But it might be things like that or just funding your ability to acquire a business of your own or get re educated, I mean, or just buy A bunch of the training programs are being offered online that you can't afford. It could be any of a number of applications that are relatively small but will produce relatively significant positive impacts in the transition of your life right now.

Yeah, and that's. Yeah. Maybe we could just, you know, speak back into that. I know we talked about at the beginning how when, when Matt and I went through the program itself, we're like, oh my gosh, like this is just. It opens up a whole new world of thinking that you guys both have identified. And since studying both of you, I know Matt and I are definitely thinking this way. And it's not something that typical marketing minds think about or even business owners. So the opportunity is massive. Let's, let's talk quickly about NPI Master Passive Income and just where it was. So it formed years ago and I know you guys collaborated a little bit on that and how that's still applicable now.

I mean, I created it originally as a qualitative vehicle to help people who didn't have the wherewithal to create their own business easily. They didn't have the capital, they didn't have the skill set, they didn't have the certainty or the courage. And I wanted to take things that I had mastered in the course of my, my consulting business and really spin them. But I wanted to make sure I did it in a way that wasn't hypey. I didn't want it to be empty promises. And I created it really to help people who really wanted to do something for themselves, giving them an easy way to use it as a transition to whatever ultimate goal they had. If they wanted to create a specific business. This could be a transition. This could be, you know, funding. This could be the ability to, you know, to spend more time working on it. This could be their retirement. And we created as a really relatively expensive program and we sold a lot of them and then I stopped because I wanted to make sure it was only seen in the right light. I don't want it to be a hypey. I never wanted to be a hypey. Highly promoted concept that people think is going to make them trillions of dollars overnight in their underwear. It was never intended. It was merely me saying, look, in the course of my day job I've done all these things for clients in my own account. And if you want to, to take interpretive and reasonably easy to understand and apply variations applications and use them for yourself or get third Parties to use them with you being in the toll position. Here's how. And I only want it available to people that really want to do something with it. But I don't want it misperceived as a make a trillion dollars overnight, no effort. I mean, you have to learn it, you have to believe it. Because the biggest difference in the kind of things that I do, Joe, where you have to believe and you have to have what I'll call the sort of the three dimensional glasses. I mean, you have to see the world as a three dimensional world of opportunity. And you have one of the only sets of glasses, metaphorically. But you have to be serious about really wanting to do something. I don't like, and I never liked to be intellectual entertainment. This always was a wonderful program. And Rich very graciously took it and marketed it and we sold it for thousands and thousands of dollars to thousands of people. And I stopped because I was worried that people would be buying it for the wrong, that they would think get rich quick. And it's not intended. It's intended on saying, look, there's an infinite number of ways or pathways you can pursue to create passive income, minor, medium, significant, compounding, multidimensional, sort of limited to how badly and realistically you're willing to execute and apply. I'll tell you one more story, and it's very fascinating and it's sort of interesting. Do we have time for it?

Yeah, let's do it.

Okay. And I have a few minutes. So two people, I will not mention their names right now, but two famous authors got an idea many years ago that they wanted to create a methodology they called Cracking the Millionaire Code. Very crazy. The concept was they were going to teach people who had no money, no business, no business skill, no product, no service, how to make a million dollars in one year for no investment or risk. And they were very smart. They sold that concept to a major publisher for $500,000. Talk about mastering passive income. Then they decided they didn't have a book. They would create the book at a $5,000 a person seminar, just recording it and transcribing it and distilling it down into a manuscript. And then they called me and said, jay, you're the only guy that can figure this out. You're the keynote with a big idea.

I thought, jesus, really, no pressure, okay.

I'm going to give everybody. This was a couple years ago, but I'm going to show you the majesty and the tragedy. It's a dyad, it's a conundrum. It's like the Tale of Two Cities. So I thought about it and I got on stage and I was only on for about two hours. And I said all you have to do is this. This was a couple years ago. It's not quite as doable, but I want to make a different point. I said if you go to the big search categories and you don't go to page one or two, you go to page three, four, five or six, you look for what I call arbitrage. You look for somebody in that category that has a book but doesn't have a training program or somebody has a training program, doesn't have a book or somebody has a book and a training program but doesn't have a coaching program, or somebody has a coaching program, doesn't have that or doesn't have consulting. And you put the two together for a piece on both sides and you put yourself in the toll position. And then I went online on a big screen and I showed all kinds of real life examples that they existed everywhere. And that was my big idea. There were approximately 200 attendees at five grand. These guys generated a million five with the cockamamie idea. And they were really smart, passive income. So I taught it to 200 people in that group from my heart. Talk about heartache. 199 didn't really think it would work, so they didn't do it. One woman got real excited and believed it. And in six months she made a million too. I'm not suggesting that kind of income. This is not a guarantee. Make a trillion dollar in your underwear, do no effort. It's a piece of cake. Anybody can do it just by manifesting. It's not that. But the point is it is doable. They're doable, proven historic methodologies that I used in other applications and that many people have used. And I stopped selling it originally because I didn't want to be intellectual entertainment and didn't want to be what I call hypy biz op. I just wanted to be.

A vehicle that anybody needing wanting additional passive income or transitional income or income to service.

Debt or financial goals or acquire things or pay for education or training could use. And I didn't see enough people really using it. And I, poor rich, got mad because I frustrated him. I mean, I'm very fortunate. I'm not a pauper. I don't sell much of this and I don't do this category. I do basically high level, high expensive private clients by day. But I was so motivated to try to share this to people that I thought would really capitalize. And then I didn't see a lot of people capitalizing. And I didn't want to be intellectual entertainment. But I think today it probably has more value to people, people who are willing to do something with it, to make something happen. I mean, the downside in trying is very low. And all of them have proven validation. And right now, entrepreneurs, business owners, media people, organizations, associations, everybody is in need of more revenue. And half or more of them are.

They're paralyzed. They're basically without direction. They're many times hopeless and helpless. So there's great opportunities to not just capitalize off of them, but to contribute to them. And a little entrepreneur, if you can help, make him or her an extra thousand dollars a month and you make 250 or a bigger one. If you can take Salesforce and make them 30% more effective right now, optimizing what you are doing and the money you're spending and the assets and the opportunities you are deploying and the ad you're running and the buyers that are coming to you and the prospects that are calling. You need more than any time to get the most out of that business. Because most businesses, Joe and Matt and Rich, their volume is very much down, but you can help them make a lot more profit without having to multiply their top line a lot. And that was really my motivation for doing this. It's not a mainstay business for me. It's not the area that I concentrate. I very rarely sell programs. Programs I sell are very expensive. My day job is very expensive. Six and seven figure consultant.

Yeah. Rich, what are your thoughts on that? Because I know you've seen the breadth of work that Jay's put out is a really awesome opportunity for everyone watching right now.

And you know, nothing has impacted me more than Jay Abrams thinking overall, period. Right. That I've learned more about business, about marketing, et cetera from Jay than anyone else. And I think it was the years of listening to Jay, all of Jay's audio programs over and over and over again in the background just to try and internalize his thinking as much as possible. But what my favorite of all time product of Jay's in from the past, of what I where I internalized the Most was the Mr. X book. And the reason why was that.

Jay is concepts and his thoughts are incredibly powerful. But for me to get the most out of it and for many others to get the most out of it, it needs to be combined with by a student of his. That also is a much more linear Straightforward thinker than, than the type of thinker than Jay is or that I am, that are more. See all the connections, et cetera. And so this program, Masters of Passive Income, is something that I felt very strongly based on all the concepts that Jay was teaching that really needed to be put in the same vein as that. And so Jay, I think taught this program I think five times, but it's certainly three times, but I think it was five different times. And we hired a instructional designer that was a fan of Jay's for over 20 years. So she had the skill set of instructional design. Plus having studied Jay's material for 20 years, she jumped at the opportunity to be involved in this project because she was that much of a fan of Jay's. And then she distilled these five different versions into one extremely linear, powerful.

Version that has the best that Jay taught of every element from each of the different elements brought all together into one. Right. So just like the Mr. X book was written by one of Jay's best clients, clients 25, 30 years ago, I would say that this program was created by a top instructional designer that and the only instructional designer that we want, someone who's a fan of Jays for a very extended period of time. So it's. But so I think that that's, you know, just a, an added benefit. You could say it's designed to go down easy and to be easily absorbed. You could say it's like candy tasting medicine. But the other element is, is that, you know, to Jay's point that Jay never wants to sell anything that is sold with a bunch of BS promises, right? Where all you have to do is push a button and the money flies in. What we both can attest to is, is that once these deals are set up, there's no work involved or very little work involved. But in the beginning there is work. And no one is going to put these deals together for you, right? And what.

What we both can assure you is, is that it won't be much work to spot the opportunities because once you understand the concepts and see the world that way, you'll spot them. Now, whether you'll do the minimal amount of work, I mean there is work, but it's minimal of making those connections and making those offers and tying people together, that's all you have to do. So it really is the small amount of work. Everyone else in that equation is going to be doing a lot more work than you will. But there is something that has to be done. So you know, and there is those famous stats right. That like 90% of people who buy a book even get past the first chapter. So if you don't get past the first chapter, there's not a high likelihood that you're going to be sitting back collecting passive income. But if you read the book, you'll spot the opportunities. Right. If you go through the program, you'll see exactly what opportunities there are. And if you're willing to do the really the least amount of effort possible, which is making the connections and talking about it with others, then you have what it takes to put this kind of game plan in place.

Yeah, that's well said.

I was very impressed with that same.

No, it's. And what's really fascinating, what's really awesome, is that there is a really cool opportunity. And Jay, you've been so gracious to allow us to present this. We'll carry that off after. I know we got to wrap up here together, but folks watching will have a great opportunity to hop, hop in here and give mpi, master of Passive Income, a shot for themselves. And I think they'll be pleasantly surprised as well. Hopefully there are some light bulbs going off for everyone. I know I got some new ones. I have a patent note, some scribbling. Any final words on the chat here from either of you before we wrap it up here?

Yeah, I'll start. I'm not trying to usurp Rich. My life has been based on being exposed to some far greater minds, thinkers, people with much greater vision, integrity.

Possibility, who made some wonderful things happen. There's a quote that I can't remember if it's Einstein's quote or it's somebody else's interpretation of the J, but it's. Nothing happens until something moves. And there's a great Gary Halbert quote. Gary Albert, deceased, was a great copywriter. He said more is accomplished in life with a movement than has ever been accomplished by meditation. He didn't knock meditation. But I've been very. I mean, people know this about me. I used to do. We did a quarter billion dollars of seminars in a couple year period. And I was very, very successful. And I got disappointed because we had about a hundred thousand success stories worldwide, which most people would be thrilled with. But as a percentage of the millions of people we shared the message with, it was minuscule. And I just took my ball and went home because I don't want to be entertainment. I think a lot of people miss the, the fact that they, you know, they'll never win the race if they don't get out of the block. And it's, you know, and.

And these all.

There's a lot of trite phrases. Joe, Rich, Matt, beat that journey of a thousand miles starts with, you know, the first step and you eat an elephant one bite at a time.

But.

But there's far too many people out there that really why I stopped selling things. A lot of info marketers that would have you believe that it is very, very, very devoid of any effort, time, focus, commitment, course correction. Nothing good happens instantly, nothing worthwhile happens overnight. And if you layer things and look back, it can be very wonderful. I would say. The only other thing I would say is the mindset that, that you will gain by doing this. I would recommend it if you're a business owner because you can do two things. You'll see opportunities within, you'll see opportunities without. You can put other people doing it for you. You'll see chances to get control of things. But I think you have to do it. You really have to do it, or this is a waste. And I would not recommend it to you if you're looking to just absorb it through osmosis. And that alone is going to transform.

Awesome.

Yeah. Rich, anything else over there?

Yeah, I have a trite statement. The. But let me try and make it less trite. I guess.

So. You know, change can happen quickly, right? We all know this. It doesn't happen for no reason. One of the biggest reasons in my life was coming across like, like Jay's content was being exposed to his type of thinking. It changed all my thinking going forward from that moment on. And this is an opportunity for that change to happen for you. So I'm honored to be here and hopefully, like, I help in any way push a few people or more like, into Jay's circle of influence, because I'm certainly not alone. There's a very large group of people who've been extremely, positively influenced by Jay, and it's a good group to be a part of. And so if you've never been exposed to the deep thinking of Jay and how it applies to business, you are doing yourself a disservice. And you should seize this moment, seize this opportunity, as long as you're going to do something with it, as Jay said, because if you're not going to do anything with it, it's even worse. It's kind of like now that you know better and you still don't do anything, that you're even more to blame. So now you know, and hopefully you profit if you take action and learn these concepts and put them to work. In your life, whether you have a business, whether you don't, the opportunities are there.

That was really great, Rich.

Thank you. My pleasure.

Awesome.

Yeah.

Well, gentlemen, it's been absolutely fascinating to have both of you here and sharing all of your thoughts. And I just love the collaboration as well. So it's very unique and it's extremely, extremely timely. And I know everyone watching, listening right now has an amazing opportunity. We'll give you that in a second here after we bid you all farewell here. So thank you, guys, both of you. It's been amazing.

Thank you. Thank you. Thank you, Rich. It was wonderful reconnecting. We haven't connected deeply for a while. It's been thrilling.

Thank you, Jay and I look forward to talking to you again real soon.

Hey, again, I hope you enjoyed that session that we did with Jay and Rich. I know Joe and I did, and we have a ton of. Ton of notes on it. Now, I want to talk to you really quickly about something else that Jay has put together for you. Jay is selling his Masters of Passive Income course, and it is, you know, a large amount of training videos, all on the types of things that he was talking about in the current world that we live in. You know, there's a pandemic going on right now. There's a lot of companies that need help that are struggling, struggling right now because they can't get customers in the door. And us as marketers, we've got the skill sets to help them grow their businesses. So a lot of what Jay and guys like Rich are teaching right now is to help make those connections, help these entrepreneurs, use your marketing skills and make a little bit of profit in between. Make some passive income by helping these companies out. And to do this, J, Jay is selling his Masters of Passive Income course. It's an amazing course. It's. It's got a lot of depth to it, and it teaches and walks you through a lot of the same types of things that he talked about in the session. You just listened to a lot of those skills. He's going to train those skills into you as well inside of his Masters of Passive Income course. And this massive of Passive Income Masters of Passive Income course is. It's a phenomenal deal because we. What he's doing is he's saying, I want people to pay what they feel they can afford right now. He actually didn't put a hard price tag on it. He said, I want people to be able to pay what they can afford. We're in a pandemic. People are struggling. Cash flow May be tight for a lot of people. So this information can be in your hands for what you feel comfortable paying right now. If you go over to hustleandflowchart.com Jay, you can get the details about how to get this on this pay what you want opportunity. And as a special additional bonus, I don't know if you remembered, but at one point in the call, Rich Sheffrin was talking about this Mr. X book that Jay put out. This Mr. X book is a book that. That Jay put out. It's a thick book. I have a copy of it. It was actually a gift from Rich, and it's this. This thick book book that is almost like Jay's entire body of work. It's just a phenomenal encyclopedia of knowledge straight from Jay's mind. And you're going to be able to get a digital copy of this book if you pay $200 or more on this pay what you want promotion. Now, this Masters of Passive income course used to sell for thousands of dollars. This book was hundreds of dollars. And with this pay what you want, if you are willing to spend $200, you can get both the Masters of Passive income and this Mr. X book. All you have to do is go to hustleandflowchart.com Jay. All of the details are over there. There's a ton of bonuses, a ton of cool things that Jay is throwing into this promotion, and we couldn't be more appreciative that he's making this available to our audience. So go to Hustle and Flow.

And grab all those details. Appreciate you guys.

Hey, hey, hey.

Thank you for listening to that episode. This is Joe Fear. I'm sure you probably already knew that, and Matt is not here right now, but I'm pretty sure he enjoyed the episode just as much as you and I did, because, you know, he went into the production of kind of making that thing right along with me. So thank you very much, and I want to give a quick shout out to our Buddha buddies over at Easy Webinar. These guys have been supporting us for a while, a long time. And Casey Zieman is just a super good guy all around. He's actually been on the show before. He's the founder of Easy Webinar. So if you look up Casey Zman on any podcast platform you're listening to, go check him out. Go check out his backstory, what he's all about. You can learn a lot about webinars as well. And right now, you know, Easy Webinar, these guys are actually hooking you up with a great trial. It's a completely free trial to test out their software. Soup to nuts. Check it all out and see if it's a good fit for you. If you go to easywebinar.com hustle that's H U S T L E. If you didn't know how to spell hustle, there you go. So if you go to easywebinar.com hustle you can go grab a free trial. And Easy Webinar literally lives up to its name. It's super simple. I mean, super easy.

It's.

And it does all the stuff that you're looking for in any kind of thing with webinars, I mean, they literally cover every single type of webinar you possibly can do. So from live to automated to scheduled at specific times, and all these crazy features in between, can't even list them all out. I'll be here way too long. They give you a ton of advanced analytics. What's working, what's not. During your webinar. Based off all these actions, you'll see who attended, how long they stayed, if they clicked the offer or if they didn't. Basically, you're going to make more money and you're going to work less with this thing and you're going to create better relationships with the folks that are listening because it's a good experience. You want to give that good experience along with some great content, of course, and a killer offer if that's what you got for them. So go try it out yourself. Go check out easywebinar.com hustle that's easywebinar.com hustole all righty. Ready? So that is the end of this episode. Thank you so much for listening to this episode, enjoying it. Hopefully you did. I'm pretty sure you did, if you lasted this long. And go check out Easy Webinar when you get the chance. And we will talk to you next time.

Bye.

Bye.

Thanks, everybody for listening to this episode of the Hustle and Flowchart podcast for taking the time to listen. We want to give you something a little bit special. Every single episode that we do, we actually have somebody on our team take notes. We basically, basically have a Cliff's Notes version of every episode where you can go and find all of the tips and tactics that they laid out, all of the resources that they laid out, all the good stuff from this episode. We actually have a nice simple notes version that you can find on our website. So go to evergreenprofits.com find this episode that you just listened to and give us your email address and we'll send you the notes. Thanks for listening.

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