Jenna Larson - How To Automate Your Facebook Group

I take things and I make them super simple and repeatable so not only I can get the same results consistently, but also have other people do the same strategy and get those results, too.

Boom, boom, boom, boom, boom. What's up, everybody? You're listening to the Hustle and Flowchart podcast with your boys, Matt Wolf and Joe Fear.

Welcome back. It's a great day to podcast.

It is a great day to podcast.

And listen to podcasts.

That's what we did today, was we podc.

We're now so excited to share this podcast with you and you and you.

And you and you and you. But not you. You get out of here. You.

I don't know. Next episode, maybe.

Who are we talking to?

Jenna Larson.

Who's Jenna Larson?

She is. She's a very. She strives to be lazy is what she said, but she is absolutely crushing it in business and life. And I love the way she thinks and the way that. How processed she is. She is the founder of a new software called Group track CRM, and she also is the founder and coach at Drive Performance Coaching, which is why this Group Track CRM even exists in the first place. And you will hear the story as to why that's the case. But, Matt, quick, quick overview. 30 seconds. What are we chatting about here?

Yeah, so we talked to Molly a couple weeks ago, and Molly was just raving grouptrack CRM and how it can, like, automate your Facebook groups and, like, just do all sorts of stuff that makes your life easier with interacting with people on Facebook. So we're really gonna dive into that. We're gonna dive into topics on how to grow your Facebook group. She shares some really cool tactics there. How to sort of direct message people that enter your group so that you can spike engagement that way. How to automate, like, that taking questions that people ask or answer in the group when they're joining the group and throwing them into a CRM. All sorts of really, really cool stuff. But then we're also gonna talk about her backstory and.

What it's like developing a software. And we're gonna talk about how to be lazy as an entrepreneur and why you'd want to be lazy. And a lot of cool stuff. Lot of cool stuff. A lot of cool stuff. In fact, I'm thinking about. What do you think of this title, how to automate your Facebook group? Is that good?

Automate, yeah.

How to automate your Facebook group.

I think it's pretty good. Because if you have a Facebook group, I'm sure you know, it can Be a lot of work.

Yeah. I think that kind of sums up what we talk about. How to autom Facebook group.

I like you and you're like coming up with titles on the fly thing.

Yeah, because I always try to come up with the titles like a month after we recorded the episode and I'm like, what are we talking about again?

Yeah, no, that's good. Let's roll with that. Unless someone else has a better idea. But then it's too late because we're already recording the intro.

So it's too late now.

All right. Yeah. I think you're going to walk away with a solid game plan to attract the right leads and keep the right lead or customers because they will become customers using Jenna's process and her group track CRM is just absolutely phenomenal. You'll see why it might be good for you after you hear what this process is. But either way, you don't need it to do the process. So that's key thing. We're taking notes for you. As always. The action guides are available. If you are quick, within two weeks of this episode going live, just head over to Facebook. Facebook, yeah.

Flowchart group.com.

That'S it. That was very fast.

Yeah, I was just trying to get it in between in your gap in words.

Flowchartgroup.com is for everyone on the 3x speed, whatever. And Matt was just like.

So if you go to flowchartgroup.com it is our Facebook group. But also one of those questions is your email address. It asks you to plug that in there so you can get the free action guides. So do that@flowchart group.com, please.

Yes. Let's go talk to Jenna.

Let's do it. Jenna, we're rolling. How are you doing?

Good.

Great to have you.

Thanks for having me.

Yeah. Great to finally meet with Molly Mahoney. Well, obviously your longtime friend, as you were just telling us since elementary school. Yes, Molly Mahoney, the genius, the prepared performer. Yeah. She just can't stop talking about you and your software, which we'll talk about. But there's a lot more before the software. I mean, you are doing some interesting things and. Yeah, I don't know. It was a no brainer to say. Okay. Yep. Jenna needs to be on the show, so that's awesome.

Thank you.

Yeah, let's. I mean, you're. We're just learning kind of on the fly a lot of what you do, and it's really cool. I like the story and how it's kind of. It's All Linden up and ended up kind of in this solution that you've had to create for the world for yourself first and your team, but then everyone else. But you have some really cool, unique strategies in between around Facebook groups specifically.

Yeah, I mean, I think, you know, one of the main things that I do in my coaching practice is try to systematize everything in life. Like, I literally look at my business as how can I work it as lazily as possible and make the most money possible. Right.

And so one of the things that I do is, like, really look at these complex things that we need to do and figure out, like, how can we make them rinse and repeat so that you can do it without thinking? I don't like thinking. I think it's a waste of time and it really prevents me from doing what I want to be doing, which is spending time with my family. And so, like, everything I do is, how can we make this super simple? So that's kind of why we're here.

Yeah.

Well, very cool. I mean, before we get into how we can simplify all this, I kind of want to get the audience and us personally to know about you a little bit. So can you take us back? What were you doing before you got into the kind of consulting world? Working with clients and building software. What were you doing before this? And how did you get into what you're doing now?

Yeah, it's a great story, actually. So I was in a corporate position for 10 years. I had an amazing job, super flexible, literally amazing. And I probably thought I was never going to leave, right? Until one day I was like, wait a minute, I think I need to be a coach and start my own business. And so that's like, when I have a thought, then I go do it. And then here I am. But it's really interesting. When I said to my husband, like, I'm quitting my full time job and I'm starting a business, he was like, what are you gonna do? I was like, well, I just wanna be the boss of everybody. And he's like, okay, that sounds like Jenna. Okay. Um, and so, you know, I had, you know, coached collegiately athletics and some formula Olympians. So it wasn't like too far of a stretch for me to say I was going to be a coach. But, you know, he's like, well, what are you going to actually coach people on? And so when I looked back at what I did in my corporate job, one of the things that really happened as an experience is that I had a caseload of a gazillion people that I had to support, and I had to help them with their progression and their program and maintain finances and do all sorts of things that, like, all of my coworkers struggled with. So we had so many tasks, so many things to do, like drowning every day. And so I was like, well, this is awful, right? And so I thought, well, how can I turn this into something that's super rinse and repeat? And so I went through the business and made all sorts of templates and strategies and things that I could, like, copy and paste again as lazily as possible. And what happened was I ended up getting my job done every single day by 11 o' clock in the morning while everybody else was still dying. And so I was able to do that and have the best results in the company, like president's award management, like, all the things, because, like, what the heck are you doing? And so as I stepped into this new position as being a coach or consultant, I was like, well, that's what I do. I. I take things and I make them super simple and repeatable. So not only I can get the same results consistently, but also have other people do the same strategy and get those results too. And so that kind of started drive performance coaching, which is my main coaching business. And so that's really how I kind of jumped into this entire world that kind of put me online. Right.

I mean, it's, I think what most entrepreneurs maybe aren't thinking about, you know, they just kind of get into it. Maybe they have an idea like you said, but then they build this crazy machine or maybe lack of a machine, but it's just like this ball of things to do. Their to do lists are going crazy and maybe stressing out too often. We've been there many times. So yeah, it seems like you came from that corporate side and you're like, oh, wait, hold on, this ain't right. And then you apply it to entrepreneurs and business owners and all that and it's like, oh, okay, this is really needed.

Yeah, yeah, it's exactly. I mean, and when you look at, you know, as an entrepreneur, you have to make so many decisions in a single day. It's exhausting. I remember at the beginning I would have like, literally a mental breakdown trying to pick out nail color at the nail salon. Because I'm like, I cannot make one more decision. Like, literally, lady, pick a color, put it on my nails. This is like where we are right now. And so, you know, there has to be a better way where we are not so stressed because we got into these businesses to have a better life. Right. And to have that balance with our. With our family and have freedom. And half the time we do the opposite. So my job in life is to be like, how do we cut this out and make it super easy.

It's funny, I feel like you're reiterating a conversation that we literally just had at lunch. We just went and ate lunch before this, and that was like almost word for word discussion we were having.

We were thinking back to the time when we. Before we started our businesses and we asked each other, like, what was that thing? Just go down memory lane.

Yeah.

And it was very interesting because it's a lot of what you're. It's freedom, it's all this stuff. It's like, nah, I could do better than what I'm doing here. I don't want to end up like that. You know, I don't see myself there. But how quickly things can change if you maybe lose sight of that whole catalyst of why you did this.

So true. Yeah. And I think it's important to, like, be able to look at what is your zone of genius, you know, and you may be in one type of position and think, oh, well, this is where I'm meant to be. But it's so cool to kind of say, well, what are my amazing skills skills? Like, what is so natural to me and how can I take that and apply it somewhere else? You know, when I first started coaching, I accidentally started coaching network marketers. And people say to me all the time, you must have been a network marketer. I'm like, no, actually, I've never done it a day in my life. And they're shocked. And I'm like, well, I literally just took what I knew, found a problem, and applied those same principles. I work with all sorts of, you know, clientele now. But it's kind of funny, right? Like, you just kind of have to say, well, what is the zone of genius? And how do we just apply it? Rinse and repeat, and it works. Cool.

Yeah. So how did the software come about, the group track? How did that come into the mix?

Yeah. So as I was working with my clients, the big thing that I was trying to help them do was achieve their performance goals. Right. And so, as with everything, I'm like, okay, well, what's the goal and how do we systematically get there? And for most of my clients, it's increasing revenue. That's the big thing that they want to see in their business. And so the strategy that I specifically teach Is not only bringing in new clientele, but making sure it's the right clientele that will buy for life. And in order to do that, you kind of have to have a system in place or a formula, right, for finding those people and retaining them. And so that's kind of what I was teaching my clients. And what was really awesome is that it worked, right? Like, all of a sudden, people are getting massive amounts of leads and they're converting them and they're staying and they're buying and they're doing all these things. But so much of what I was teaching them was high touch, right? Connecting with your customers, making sure that they're actually getting the results that you promised and really showing that you value them. In order to do what I was telling them to do, they had to have a lot of conversations, right? And so what I was realizing is because so many of my clients were using social media as a mechanism to get those new leads and to retain their clients, they were losing their minds in the weeds of conversations, right? Like, did I talk to this person? What did I say? What did they tell me their problem was? What did I offer? Did I make an offer? I mean, like, there's just so many steps within that process. And so what we were realizing is people were literally losing clients, leads, money through the cracks. And so I was struggling with this, my clients were struggling this, this. And so I was like, oh my God, I have an idea. And so what I did was actually called one of my previous clients that I had worked with privately, he a different software company that I helped him learn how to scale it. And I was like, nate, you have to build this thing for me. And he said, no, not going to happen. There is no way you could ever have a follow up system or CRM that integrates with social media. And I was like, okay, fine. So tail between my legs, walked away super bummed, right? And two weeks later he called me and he was like, oh my God, Jenna, I did it. I was like, did what? What are we talking about? You know what I mean? Like, we're so far beyond this. And he's like, I did it. I figured it out. And so that was literally not even a year ago, right, that we had this. So we launched it in June. And basically the software is a full follow up system, right? Kind of my strategy and the things that I take my clients through in a software that integrates with Facebook. And so our goal is to integrate with other social media platforms at some point as well.

It's crazy to See it, I mean, we haven't personally used it, but with, you know, Molly was on the show, I don't know, whatever, a couple weeks prior to this going live or maybe a few, I don't know. But she showed it off on screen. Share a lot. And we're just like, whoa. It's like completely overlaid on top of Facebook groups. And are there other places? Like, can you do it on profile file pages? And everywhere.

Everywhere, like literally everywhere. We joke, right? So we're very quick to action, right? Like I'm like, oh, I'm going to be a coach and then I am one. And then like, oh, I have an idea now, right? Like this is how generals. But yeah, when we built this, it was for managing groups because that was my main pain point, right. I was really using Facebook groups as my lead source, right. Really segmented leads as well as my retention strategy. Right. So anytime someone buys from me, they go into my retention Facebook group. So. So we really built group track as this way to manage groups, but we launched it in June. It has completely changed what our initial intent was. And so it's kind of crazy now because it shouldn't even be called group track. Like, we're like, do we need to rename this? Like, what do we do at this point? Because it actually literally works everywhere on Facebook. So business pages, events, groups, all sorts of groups. Your profile page, messenger, dang, Your newsfeed. So if you see someone anywhere that you think is an ideal client, boom, click, add them to the software and then you're tracking them.

Wow. Yeah. I mean, that's basically what it looked like when we saw that. We're like, oh, whoa. There's a whole user interface with all the sales features and pipelines and yeti, yada, all those things.

Yeah.

I'm kind of curious though. So the strategies that I know overwhelm people. If you don't use a piece of software, could you share some of those to attract the right leads and then retain them?

Yeah, absolutely. And that's the thing, right? You know, I sell a software tool that is a follow up system, but I will tell you it is worth $0 unless you have tactics and techniques that go with it. Right. And people are always like, you're gonna say that out loud. I'm like, yes, I am. Don't buy our system unless you want to actually put it into use. And so one of the big things that a lot of people are taking advantage of is this amazing platform is that we've got Facebook groups, right? And so we can speak to everybody on Facebook and hope someone hears us, or we can be super strategic and make sure that we're bringing in the people that actually want to work with us and are looking for a solution. And so the kind of terminology that I use because we're drive performance coaching is, you know, you think about your ideal client is that yellow car. You don't see yellow cars very often, and you don't usually look for them, but as soon as you recognize, like, I'm intentionally looking for that yellow car, all of a sudden, they're everywhere, right? And so my strategy is, look, we can sit on the highway all day and hope and pray we see a yellow car, or we can actually figure out, where do the yellow cars hang out? Like, do they have a parking lot? Is there a parking structure somewhere that I need to go to? Because if we can go sit in that parking lot where all the yellow cars hang out, we have a much better opportunity when we're speaking about what it is that we sell to speak and message in a way that converts them into sales, right? So what I do is really kind of help people figure out, well, who is the yellow car? Where are they spending their time and money? Let's go there. And then once we can do that, let's bring them to our parking lot, right? Like, let's create our own parking lot so that, you know, we then become the cool place to hang out. And so the method is really bringing these people into your Facebook group and then using some of the amazing features Facebook already gives us, right? So, for example, anytime you invite someone into your group, if you've got a closed group, you can ask those questions, right? And so we like to get very specific and strategic with those questions. What can you ask that potential client as they're coming in that is going to help you serve them, right? And so if you know what their problems, their fears, frustrations, or their goals, wishes, wants, and desires are as they're coming into that group, well, guess what? When you send them step to your welcome to my group message, you can speak to those exact needs, right? Which then totally establish you as a credible person. Show them, like, whoa, I'm not just a number in this group. This person actually cares that I'm here and is really interested in me, and that's really gonna help you convert those sales. So I know I'm, like, going very quickly. Are we okay? Because Jenna's very fast.

Perfect. It's all good. This is great.

Super speedy. I can give you a cheat sheet, but the idea is get these ideal clients into your group, get the information that's gonna help you show up and serve them, take that information and start connecting with them, not only in the Facebook group, but also through direct messaging. Right. So you're gonna get way higher conversion, more engagement algorithm boosts, you know, goes through the roof when you really start connecting with those people. And so I think a lot of the problem, too is, and I don't know if you guys experienced this, but you're probably in a million groups, right? Like, we're all in a gazillion groups. And from the, like, client perspective, you feel like you're a number.

I can see that.

Right. You're like, cool. Does the admin even know me? Do they even care I'm here? You know, and after a while, you stop engaging in the group, and then you stop seeing the content altogether.

Yep.

Underneath. Yeah, yeah. And then from the group owner perspective, you also have the, you know, the opposite problem. You're like, busting your hiney to get all this good content. And then you're like, why is no one engaging?

Bingo.

You know, and it's because, you know, your. Your person didn't know that they should or they weren't being rewarded for engaging in the group.

Right?

Yeah.

And so the thing is, if you can show people that you value them, they'll stay and they will buy and they will buy over and over and over again. So that's kind of like nutshell strategy.

So quick question. So after someone joins the group, fills out the questions, how you said you reach out to them. Right. So would that be. That's a personal message or direct message? Then is there a. Like, are you using some of their responses? And basically, I'm sure you're talking directly to them because they're not a number, right?

Yes.

So are you solving a problem right there or what does that message kind of look like there?

Yeah. And so just so in case your listeners do not know this too, because this is, like, vital. As soon as someone asks to get in your Facebook group, the minute you press approve, all those answers they gave you go away forever. There is no way to get it back. So what we see a lot of people do is like, copy paste those answers from Facebook into a spreadsheet. Right.

That's exactly what we do right now.

Not for long.

And so that's one of the things that group track does for you. So as you are bringing the people into your group, when you click approve, not only are they approved into your group, they're added to our software tool and those answers are captured so that you never have to like, wonder, wait, shoot, what did they tell me about what I should follow up with or what they're interested in? So super strategic questions. Capture the information. And then, yes, because I have that information at my fingertips, my next steps are to send a very personalized message to the person via, you know, private messenger, direct messenger, whatever you want to call it. Right. That's another one of the major features of group track is that I don't remember lazy. Right. I don't want to retype my message. Right. And so what our tool allows us to do is create what we call messenger snippets. And basically these are the standardized messages that you would send every single person as you're bringing them through your rinse and repeat process flow. And so we kind of have these messages standardized for you, but then you can take them and really make them very genuine and authentic to that particular person. So for example, if someone's coming into my group, I'm going to say, hey, thank you so much for joining the follow up Systems and strategies Facebook group. I help entrepreneurs with xyz. I noticed when you joined my Facebook group you said you were looking for support with. And then I'll take them through their exact pain point.

So that they see, yes, I heard you. Yes, I was listening. And then I can make an offer to learn more. Right. Would you like to learn about how I can support you with that or would you like me to tag you in a training within my Facebook group that will really get you off on the right foot.

Yeah. And I could see a lot of management if you don't have a piece of software or database to track all this stuff. And so I'm just thinking, yeah, you'd probably have to use like, what's the text app that we use?

Mini Check.

Well, just like the snippets, basically, you know, you can copy.

Oh, text expander.

Yeah, expander. Yeah. So that's like another lazy way of it, obviously. Very clunky. And now you have to piece together all this stuff just to do that.

Yeah, yeah. And I mean, that's exactly to my point, Ray. I'm telling all these people, like, you need these strategies in your business to monetize your connections on Facebook. And they're doing them and they work. But then they're like, jenna, this is out of control. I'm losing messages. I can't remember who I said it to, you know, and messenger inbox, it's, you know, it's a little bit of a mess.

Oh, yeah.

But speaking of Molly, I'll tell you a really cool story, please. One of the things that Group track can do is it will look through your messenger and tell you if you missed any messages. I don't know about you guys, but some of your users may have this experience where you literally are working. Message comes in, you see it, but you don't like really see it. And then you keep working and then you get a message a couple days later from that lead or that client, like, dude, what the heck? You're not serving me. You didn't message. You're just like, oh my God. Right?

Oh, yeah.

Molly ran our feature on Group track that will find those messages for you. She found a message from. I think December had the panic moment. Oh, my God. I didn't see this. I didn't respond. Messaged the client.

$10 sale, thousand dollar sale from that one message she missed.

So there's a lot of money slipping through the cracks then.

Unreal.

Does it look at the requested section too where maybe you might not see the messages because they're not a friend of yours?

The filtered message? I don't know, I'll have to check. I don't think so. But it can sort down so far as to say who opened your message but didn't respond or who didn't read your message. So I think in the didn't read your message, it would probably be those filtered ones.

Makes sense.

But yeah, I mean, as far as segmenting your work, we don't have time to do all this stuff. Right. So if you can be like, show me these people, let me work them, move on. Life changing.

Oh, my God. Yeah. No, it would change my life. I know that because I've done that and I've seen things slip through the cracks and different opportunities. Might be a speaking opportunity or something like that. So many things pass through all these inboxes that what our brains can't handle and we don't have the time of the day or the want to like. All right, let me cycle through my 20 messenger apps here really fast.

There's too many inboxes.

Yeah, inboxes everywhere. And then you gotta manage, okay, what part of the cycle are they in? What should I send them now and why? What's the next step of the journey?

Yeah, and you know, like I said, the strategy that I teach is very high touch. You know, if you're not consistently connecting with those people to see, you know, are you getting results, what's going on how do you need, you know, what kind of support do you need? They, number one, stop seeing your contact like we talked about. But they don't feel valued.

Right.

And I have clients, no joke, that will say, jenna, anytime you release a new program or whatever, just charge my card, keep it on file, because they know that I'm going to serve them to this like, crazy level. Right. And so people don't necessarily realize what work that takes to get to that level to have people trust you that much.

And so for me, getting a message where some like, literally the other day someone was like mad at me in my inbox, you didn't write me back. And I'm like, dang it, you know, I'm the follow up girl and I did not follow up. Like, this is horrid. Right? Um, but you have to, if you, you know, you have to give that level of service. It's what people expect at this point.

It's true.

You really want to stand out online.

Yeah. And that's, I mean, there's so many systems. But the thing I know I've been guilty of this, but, you know, if I don't have a good follow up system or even a process of, okay, what am I going to do? What's the path look like and what's the outcome? I'm trying to get them to or where they want. And then even like you said, just like little snippets, little things that you can at least copy, paste or hit a button and it goes populates and then you can customize. I mean, it's like game changing. But for the longest time I'm just like, okay, if you do custom approach every single time, you're going to drive yourself insane.

Yeah, absolutely. And so what we can do with grouptrack is kind of create your rinse and repeat. So I always like to say with your Facebook group, they come in, they're at a, we want to get them to Z, which is probably buying from you, right? And so it's like, well, what are the steps that need to happen between A and Z? That becomes your rinse and repeat process. And you literally are just going to walk them through each stage over time without thinking. And what's really cool about Group Track as well is you can actually attach those little canned messages you've created to specific stages. So when you move someone from one step to the next, it will remind you, hey, you have this snippet, do you want to send it to them? And you're like, why, yes, I do indeed. Yes, I Do.

That's so cool. Dang.

As far as actual engagement inside of a Facebook group, once you've got the members in there so you're asking the questions, you're getting them captured, you're getting the answers captured, you're messaging them through direct Messenger. So what about the actual group engagement? Is there anything that you can do or recommend using your tool or not your tool or whatever to keep engagement going inside of the actual group itself?

Yeah, absolutely. So, number one, anytime you are in someone's messenger inbox, they're that much more likely to see your information in your group. Right. So just the continuous touch points with the people in there is going to be really big. And the other thing that I will do is we actually use the guides. They used to be called units, but guides now are in Facebook. And so basically you can just kind of categorize your content. And so I really kind of try to drive my clients through the process of, you know, being able to access it. And one of the ways that I do this is as you come into my Facebook group and I'm identifying your pain points or your goals, I obviously track it in group track. Right. But then I'll also go in and sort and say, okay, show me everyone in my Facebook group who struggles with organization. I'll pull up that list of people and then I will tag them in that particular training within my Facebook group, and then I let them know why I did. Right. I say, you mentioned you're looking for support with this. I made this training for you. Right. So I thought you would enjoy this and get some great results from it. Right. So the more we can do to get them in front of the content that we know they actually need, again, that's going to increase your credibility. Get those people results before they even paid you a dollar. Right. And it's just going to be getting them in your Facebook group a lot more. So it drives that engagement quite a bit.

So when you post that video and you tag them, do you then have the like, is there a message to their inbox as well, where you tell them, hey, I just tagged you in this training. Take a look at it?

No, but we should just make that.

Yeah, you should. That'd be cool to just like, pop, pop, pop, pop.

Yeah, go tell my partner, like, hey. And that's, you know, that's the funny thing. Like I said when we started grouptrack, it was help me manage my group. We've had so many amazing entrepreneurs come in and use the system, and they're constantly Giving us these crazy ideas. And just like my initial conversation with Nate where I called him and said, hey, I have this idea. Can you build it? And he said, no. That continues today. We have all these people like, can you do this? No. And then sometimes, like before we're even off the phone call, he's already coded up like idea. It's out of control. So it's like a big joke in our community for our users, like, can you do this, Nate? And he'll say no, and then he does it. So.

I can take your suggestion and tell him, please do.

Seems like a pretty simple one, comparatively. How about Facebook ads? I know this isn't group, but I'm sure it works there as well.

So it doesn't do anything in terms of like the ads manager. But I think the biggest thing is, and this just so speaks to my life and everything I teach, which is, you know, you can do all the ads, you can do all the fancy things, spend all the money, do all the things, but if you don't have a system to keep them, once you get those ads, like once people are, you know, commenting on your post or doing whatever, we're, we're putting them into a broken system. Right. And so then we're just continuing to leak them out the bottom of our business. And now we have to go pay more ads to bring more people in. Right. And so for those of you who are using ads, awesome, Cool. But we need to have these things in place. Right. We've got to retain them. Otherwise you're just going to be continuously throwing in money and then getting that sales volume. That's awesome. But it doesn't pay you over and over and over. Right. I would rather spend the money really, really investing in my current client, making sure that they're getting results that I promise, then trying to go find a gazillion new people, you know, so ads are awesome, but I also feel like there needs to be that structure in place.

Yeah, you need the foundation, make sure everything's sealed up and you have your systems in place, your follow ups. And it's always easier to have a buyer within the pool of folks that already know like, and trust you so you can keep extending them on that journey.

Yeah, yeah. And so I think too, that's the thing, like get your system and your strategy and your frameworks in place first, then go do ads. Right. So that when you actually bring those people in, you're reaping the benefit of that spend.

Now, do you have any advice on actually growing a group Is there any way that you can use Group Track to get new members into your group or anything like that?

Yeah, I mean, I think again, it's the tool's worth nothing without the technique. Right.

And I always like to just be clear to Group Track doesn't do anything on your behalf. So what Group Track really does is it takes what you're already doing, or if you're not already doing it, I'll tell you to do it and then you do it. Right. It takes what you're doing, it organizes, tracks it, and kind of automate some of it. Right. But some of the great things that you can do with your Facebook group is, number one, really get super clear on what's the purpose of the group. Right. Is this a community? Is this a support place? Are we converting people? Right. Is this in prospecting group? So I think, number one, getting super clear on what's the business intention for you and then secondarily, what's the intention for the person coming in? Like, what transformation do we want to give these people in the group, you know, kind of what's their A to Z journey that we're going to help facilitate? Once you are super, super clear on that, then you've got to name your group appropriately. I cannot tell you how many groups I see that I'm like, I don't know what that means. And to me that means I don't belong there. Right. So you want to think about naming as your group is like, if you were going to sit down on Google and search for something, what would you type to find that group? And if your group name is so obscure, you know, or if it's like Jenna's, whatever, I'm looking at it. If my name's on it, that means you probably need to know me to be in it. You know, just like little things like that. And so I think it's super important to say, like, who's it for? And what are you going to get in the group? Right. So that when someone's searching for, you know, moms who stay home, they're going to find your community, because that's the name of it.

Like, I can identify with that.

Sweet.

No problem.

Yeah.

So I think it's really important in terms of wanting to grow your group to make sure that you're clear on who it's for, what they're going to accomplish, and then being able to message that appropriately. And then the second thing is, you know, kind of going back to our yellow car thing. We can go look on all the highways for those cars. Right. But we can also go into other people's groups which are full of yellow cars for you. Right. Borrowing their audience. And we always, especially with group track, we always say, you can only use this for good, not for evil, so don't go poach other people's groups. But there are so many amazing opportunities where people really do want you to come in and promote your stuff and, you know, be able to. To get leads out of there. I'm in a Facebook group called Women Helping Women entrepreneurs and there's 450,000 people in that Facebook group. One of the things they allow you to do is if you pay a certain amount, you can promote your information once a week. Right. And to me, online entrepreneurs, that is like the biggest parking lot of yellow cars I've ever seen in my life.

No kidding.

You know what I mean?

Right, right.

And so for me to go in there, it's out of control because they all have the problem they solve. Right. So that's another really great strategy. Go into those groups, provide amazing service and content, and really be an expert. People will join your group without even asking. Right. They're gonna come find you.

Yeah, I like that. Because it's good to remember for me at least is like, oh, every group is different. They all have different rules. Like that one you just said they're cool with you posting as long as you pay a certain amount or maybe some that's just free. I mean, it totally depends. But you just gotta be on the hunt. And I'm sure you're just. Are you just finding those by searching in Facebook and literally. Yeah.

Yes, yes.

Rocket science. Wow.

Yeah. No, no joke. I was with a client today. We were helping create her coaching program. So now I've, you know, I do teach all the follow up, but one of my main things is teaching people how to unpack their own genius and create their programs. So speaking with a girl today on kind of how to do that for her, and she was looking like, oh, how do. Can I create a Facebook group for this? And we pulled up Facebook and I started googling in it and she was like, how did I not think of this? So simple, right? But if you don't know, you don't know. So we do this all the time. I'm just googling in Facebook to see what groups make sense for me to be in and how can I connect. What are the rules? We have to be really careful about being appropriate in those groups by there's amazing opportunities and partnering up with other groups to bring in and be a guest in their group if they allow it. Huge, Huge. Huge. Huge. I mean, just like what we're doing, right, Having this interview. You can do those in groups and.

Do like a little co livestream or something like that. I know, I've heard of people sponsoring groups or like you could be the banner or some kind of featured person. You could buy groups. I know that's against the terms, but people do it all the time.

I've heard of that.

Come on.

Illegal.

But I mean like all these. Yeah, it's when you think a little bit out of the box or use the freaking tool that's right in front of you, the search box. Start to.

No, we did not need to create a cool software for that. It's just there.

Can you add that feature? Janet, come on. It's the one thing I need. This is great. I just love the fact that it's so simple. The fact that you are creating simple systems through every single thing. But going to the whole like, hey, attract the right leads and keep those people as customers. They will buy over time, most likely through the warmup and engagement and making them feel valued again. Not rocket science. It's treating people great.

Silly.

Yeah, but you have a system for it and you're just like cool. Well, that's all you need to do. You don't need to do all these crazy other. Don't need to do ads potentially and all these other things.

I mean I have. This is the first year I've ever even looked at doing an ad. Ever.

Good for you.

And that's only because we're making some changes. But everything I've done has been high touch organic, building true relationships. And you always go back to this statistic that 65% of your people will leave simply because they don't feel valued. And while that is so terrifying for a business owner to know, the truth of, the flip side is so beautiful. All you have to do is show your people you value them and they will stay and buy.

It's crazy.

Amazing. So it's like, how do you do that? Talk to them, serve them, follow up with them, make sure that they're getting the results you promised. They'll keep buying, you know, and then they'll tell the world.

Yeah, you got evangelists that you're creating along the way and guess what? They do the marketing for you now. You just gotta serve your people. It's pretty cool.

That's it. Literally.

Yeah. And they should be fun people too because they're attached to you and they're coming through. You and your brand. So it's like, well, these are my peeps. They're good.

Yeah. I mean, and they. It's funny, you know, I'm sure you can tell just by talking I'm a little cuckoo, right? And I'm always like this. And so, you know, you start to use these communities to get this Persona, right. Like, everyone knows Jenna goes on Jenna rants, right? Like, my whole community will be like, hashtag Jenna rant. Here we go. You know? And so it's so fun because you do have this amazing opportunity to show up as this person that is the leader. And you do get this really cool rallying around you if you're really serving and committed to it. So it's just fun.

Any advice on people who aren't naturally lazy and want to be more lazy?

Who?

Oh, you're lazier than you give yourself credit for, Joe. Come on.

Maybe I am. I don't know.

Well, and it's funny because, I mean, I run two businesses. I have two children and have to homeschool. Cause you know what's going on, all those things, right? And it's never enough. I'm always adding more, you know, so my laziness is probably not normal. People's lazy. I'm like, how do I do more? I want more. I want, you know, like, I'm the girl, like, bucket list. I'm gonna say this might be offensive. I think they're dumb because I'm like, if you're gonna put it on, then go do it. You know what I mean? And so I have really, really big goals. And if I don't work in a very procrastinate, precise, specific, concise way, I'm not going to be able to go do those things. So the laziness is driven by the fact that I don't want to be lazy. I want to go do some big, big things.

Yeah, that's rad.

I mean, I don't even know if I'd call that laziness. That's just, you know, having your priorities straight, you know?

Yeah, but the.

Maybe I should rebrand that name.

But it sounds good because everybody kind of goes, yeah, I want to be lazy in my business.

Well, I feel like it's respected, especially when you're doing amazing things and you're running two businesses, kids, relationship life in general. You're having fun. You're not looking stressed out or, like, unhappy. You're just like, nah, it's all good. But it's like, almost not forced laziness. But yeah, it's priorities.

Effectiveness, I think is really the word I should use. Not laziness, but yeah, how do I be effective with my time so that when I'm working, it actually brings the results that I'm looking for? Because you can. I mean, you see people putting content all over, doing all these crazy things, and I'm like, does that actually make you money? Does it actually serve your clients or is it just to do it? And I'm like, if I'm going to do something, it needs to be moving the needle. And so I think that's the big thing, is just making sure that what you're doing is effective.

I like that.

I agree. The business should be the machine that provides the means for your life. It shouldn't be your life.

Yeah.

Now I'm actually curious along those same lines. How have you found the transition from being like a coach consultant to being a software entrepreneur? Because we've gone down the software rabbit hole a few times and software businesses are. That's a tough business to be in. So I'm kind of curious how that transition has been for you.

It's crazy.

And it's so funny because I don't even feel like it was a full transition because I'm still running my entire coaching business. That didn't go away. We were like, surprise. We're adding a full new business. And. And so it's been amazing. Luckily, I have a great partner. He is such a genius, but in a completely different way than I am.

So I'm very lucky to have a co founder that's got the coding, got all that stuff. But it's been really great because I can bring my background of client retention, service, all that stuff to really.

Kind of help move our business in the right direction. But it's weird. I don't really identify as like a software founder, like a SaaS person, which I feel like, why am I not calling myself Sassy? I don't know. Because that's amazing, right? I have all this SaaS. But it's so funny, actually, I got an instant or a message from someone the other day saying, hey, we have an opportunity for you to be a co founder in our SaaS. We've seen what you've done with GroupTrack. And I was like, wait, what?

Me?

What? Like I'm that girl. That's so crazy.

Light bulb moment. Bing.

Yeah. I was like, wait a minute, is this a new thing? But it's been amazing and I think what I've really done with, you know, launching this Software is. It's just another thing that I can bring back to my clients is now that I'm really focused on helping other people unpack their genius and turn it into ways that they can monetize. Now I can really point to like even group track to say, like, look, I just created a full software company on accident because I followed my zone of genius. That's what you did.

Yeah.

And you know, I even go back to that corporate job. You know, if I were to tell you or myself 10 years ago, this is what I would be doing today, I'd be like, you're nuts. But now that I'm here and I look back, I'm like, of course I'm doing this. It's exactly what I did in my corporate job to a T. You know, and so it's really cool to just kind of think like, what are you so good at that you can then turn into something else. And, you know, like I said, never coached them or worked in network marketing a day in my life, but I coached tons of them, you know, and so it's all about what is the thing that you're really good at? And just applying it all sorts of different places.

I love it. It's just like a perfect storyline and you know, you're creating value along the entire thing and then you're forced to make a whole brand new product or solution for your own tribe. But obviously people outside of that as well.

Yeah, it's just been so cool. It's so organic, I think. And that's the most beautiful part of it, I think is just leaning into action and saying, hey, I think I'm going to do this and then go do it. And then what can happen is just so cool and so beautiful to watch.

So I'm curious actually on the quick acting thing because I feel like I got that in me too. But sometimes you might have some blind spots, a couple of things, or a handful of criteria that you always check the box and make sure, okay, gotta have these before actually acting. Or maybe not.

Oh, gosh, no.

I'm not normal though, I'll tell you. Because people say to me all the time, like, you know, I decided I wanted to be a professor, so I walked into the dean's office, never met him before, and walked out with a job, like as a professor. I said, I want to give a TED talk. I went and did a TED talk. I said, I want to coach Olympians. You know what I mean? So like, people say all the time, like, how do you do these things? And I think it's that I don't think right. So like, when you're asking, do you have a criteria? And I'm laughing, it's because I don't actually think I have one.

That's lovely. I love it.

I literally think I'm like, I want to do this, I'm going to go do it, and then I just do it. And I'm not afraid to look like a doofus along the way or to fail.

Yeah, well, it's the worst thing that can happen. I mean, you gotta know, right?

Guess what? The answer's already no.

And one of the times you gotta know, it turned into a new business.

So.

You just can't stop it from happening.

And that's the thing. When I try to unpack my genius, I think if I could point to one thing, it's simply doing it right. And that's what I teach my clients. Like, if you wanna build a coaching business, go do it. You know, if you want to make sales, talk to people, you've got to get into action. If you don't actually make the offer, answer is no. You know, and so I think I don't have a criteria. I think I just am like, whatever. If it happens, great. If it doesn't, the answer was already no anyways.

That's the perfect answer. I love it. No, that's a good wisdom nugget right there, I'd say. Awesome.

So before we wrap up, is there anything that we didn't cover about grouptrack? I know it does a lot of stuff and it really can help you take over Facebook and keep on top of things. Is there anything that maybe there's some features that we didn't cover yet that would be cool to address and let people know that they're in there? Or did we pretty much cover it all?

Yeah. Gosh, that's a whole nother podcast. So many amazing features.

So how about some of the ones that you're the most excited about? The features that you're like, oh my gosh, I can't believe people don't even realize it does this, you know?

Yeah, I think because there are competitors, right? There's a number of people that have Chrome extensions that overlay on top of Facebook, do some of the, you know, capturing of questions and answers as they come into the group. I think the biggest thing for us and the biggest differentiator is that we're a complete standalone follow up system CRM that just integrates on top of Facebook. And our real goal is to be the One social CRM. So, you know, in the future, our plan is to integrate on top of LinkedIn and Instagram and all sorts of things to be that one place. And so we've built the functionality inside the web application, which is completely different than everyone else. So we really have those two components that sets us apart.

And I think, again, you know, you've got a bunch of other competitors that have one piece of what we do. We've got it all in one concise thing. And so in terms of, you know, being able to create your strategy, get your brain or your strategy out of your brain and into the system, I think is the number one thing that people care about. And then secondarily not having to go back and forth between a bunch of different systems to keep it all straight. It's all in one place. You never. I literally don't even leave Facebook. I click a button, that person's profile pops up, I put my notes, I send their message, and move them to the next stage.

Our features are pretty amazing, and I could probably spend all day going through them. That's my biggest struggle in demos is how do I not fire hose you all right now?

Oh, yeah, and it does this. Oh, wait, wait, wait. I didn't show you this yet. Oh, yeah, and it does this, too.

Yeah. And I, as you can tell, am a million miles an hour. I might rival Molly. I'm not sure.

You guys are right there with each other, that's for sure. That's.

That's why we coach. She's actually my business coach. I don't know if I said that.

So I think she might have told us.

Molly, like, genius, genius.

What up, Molly? Thank you, by the way, for the intro.

Yeah. So she. We're the only people that, like, speak at the same. We're. Got it. We're good. We got it. We're together. But, yeah, so, you know, the features are amazing. You know, sending messages, adding straight from Facebook, being able to tag them in responses. We're releasing bulk messaging in the upcoming weeks so that you can select all the people you want to get a message. It will queue it up and send it over time while you're doing the rest of your day working. Right. Those messages will just kind of keep going while you're working. And so, yeah, there's just. There's just crazy things. And, you know, I think if you're an online entrepreneur or if at least if you have a business that you're promoting online, I should say, you know, the struggles. And so as soon as you See, group chalk. You're like, where has this been my whole life? You know, and so that's pretty exciting. But like I said, the tool is like, literally. Someone said the other day, it saved my marriage. Like, that's how crazy people are about this thing once they see it. That was extreme.

That's a great testimonial, though. Yeah.

But I can see it, though. I mean, if you're feeling like the pressure is always to engage folks and. And that's the way you're actually bringing in your income, your livelihood, I mean. Yeah. And that could be extremely stressful and take, you know, you might be always on your phone, never paying attention to your family or more important stuff around you.

So, yeah, I think it's life changing. That coupled with the tactics of just rinse and repeat, organic, genuine conversations that value people. Put those two together, the results are crazy.

Yeah, that'd be really exciting once you get all the other social media platforms, because I would imagine you'd be able to sort of merge contacts so you can be like, oh, this person's messaging me on LinkedIn. But I already replied to him on Facebook. So you could. Yeah, yeah. That would be really cool.

Yeah, that's the goal. One day already.

It solves massive things. It seals all the cracks.

I'm just starting to go to the dreamers room of, like, all the cool stuff you could do.

You're going to be part of our community that says, hey, Nate, can you do this? And he's going to say no, so you can join in the fun.

He's going to tell Matt no a lot because you get him using his software and he's going to find every little thing.

That's the cool thing, too, about being part of something from the ground up. I mean, we have bugs, right? It's not perfect. Facebook changes all the time too, and we have to continually code for it. But our community, because we've built it with this strategy, they're so gracious. And so part of the process, they come with these ideas. We joke it's a no. Sometimes it's a no. Right. But if he can do it, he does. And so all of our community members really feel like they're part of this amazing thing that's unfolding in front of them. So it's pretty neat to be part of the ground zero type stuff.

Right on. Sweet. Well, where's the best place for people to get grouptrack? CRM.com, right?

Yeah, perfect. That's it.

Right. Anywhere else on social, like, are there some groups to maybe point them to or.

Yeah. So our group is called grouptrack CRM. So wonderfully named. I think it says, like supercharge your social media. Our theme for our business is superheroes because it obviously saves the day.

Yes, obviously. I like that.

Now, if somebody wanted to hire you for coaching, are you still hirable right now? And. And how would they do that?

Yes, absolutely. So it's drive performance coaching. I actually help people either unpack their genius and create their own consulting businesses like I've done with grouptrack and with my other coaching things. And then I also teach people my actual formula to follow up for having lifetime clients. So that's my main coaching program that I bring people through.

Right on. Thank you, Jenna. This has been amazing and eye opening in a great way. And we'll be signing up right after we end up.

Thank you for creating that as well.

Yeah, thanks so much for having me, you guys. This is so fun.

All righty.

What up?

So what do you think of Group Track CRM?

Have not used it personally yet, but I think you heard our enthusiasm on the episode. The thing freaking has so many features and things that just take the thinking out of it.

Yeah, well, I mean, just that resonated.

With me is like, drop the thinking of a lot of things that you currently do. Because honestly, me personally, that's typically what's in my head. It's like, all right, so there's this person or there's our customers, let's say in pod Hacker, there's a lot of questions happening. There's a lot of different things and ways to serve people. And then hustle and flowchart community, whole different group.

Yeah, well, with all of our customers, we don't ever want to feel like any customer is ever being ignored or not getting attention when they're trying to get our attention. Like, we don't ever want to feel that way. But at the same time, you know, we are trying to manage multiple groups, email, inboxes, Facebook Messenger, Instagram messenger, LinkedIn messenger, like all of this stuff. And it is really, really easy for messages or Facebook posts or things like that to slip through the cracks and us just not see them. And you know, from the perspective of like a customer, they may be asking a question in pod hacker about, you know, something that we said and they really need to answer the question and we may not be able to answer it really quickly and they start to get frustrated going, these guys don't care about their customers, but really, maybe we just haven't had a chance to check in that day. Or maybe it somehow got overlooked when we were scrolling through the group. And I feel like this tool stops a lot of that from happening. It makes all of your customers feel like they're getting heard and they're getting.

Attention and they should.

Yeah.

And that's exactly what we want. I know that's like in my brain, those are typically the most oops and loops that I have is like, okay, crap. I knew I needed to get back to this person. Or if I found something like the Molly message that Jenna talked about that she found, it was like months old message that actually resulted in money for Molly. She could have completely missed that opportunity to serve and also get paid to serve too. Just think about it. There's so much of that happening. I know it's happened for me when. Yeah, I think that's why those open loops sometimes drive me nuts. I'm like, ah. Yeah. And then you add in, like you said, all these different inboxes and you're like, oof, my God.

Yeah. One thing we should link to below this episode on the show notes page. I'm like using my hands, like people are still watching me, but they're not. We'll link to either the full interview or a clip of Molly showing off group track. Because when we had Molly on, she actually logged into her Facebook group and started showing us all the cool shit you could do with group track.

That was on YouTube, right?

Yeah, we'll post a video on YouTube. The full length interview will be there for sure. Depending on what clips we pull from an interview, we might have just that specific clip. We'll see what Jacob pulls for us.

Sick. Well, so what was the big thing for you? I mean, you're the systems guy.

Jenna. This is why I loved the way that she looks at every problem, opportunity, whatever. It's just like, okay, can be a system, keep it simple. Motivation is to be effective or lazy. Effectiveness is a rebrand. Yeah, but like for you, like, was there any key thing where you're like, oh my God, like that's brilliant or.

Well, I mean, I think the thing I got the most excited about is the ability once a bunch of social media accounts are all attached and having like any one individual knowing, like linking that one individual to multiple social media accounts and then knowing where you've communicated across platforms, I think that will be like just insane. Next level, once that comes out. So that is really exciting. Like kind of the example I gave is like, maybe somebody's really trying to reach you so they message you On Facebook, Instagram, and LinkedIn, you respond in one of them, and maybe you don't realize that it's the same person in the other two, but you could go in and mark that you responded to this person, and grouptrack will be like, hey, you've already responded to this person when you go see the same message in LinkedIn or whatever.

Yeah, right.

I think, like, that's gonna be really, really cool.

From the stuff that's in there right now. The fact that it just automatically saves the questions for you without you doing anything, and then also gives you a recommendation of like, hey, message this person pretty quickly so that they know they're being heard. And then when we had Molly on the other day, we were talking about what are some ways to get the group more engaged, right? One of the things that she talked about is, well, if you have a lot of Facebook friends that are also in the group, you're probably going to get more engagement when you post in the group because there's more sort of interlinking connection. Well, one of the things that Jenna was talking about that I thought was really, really smart to add to that conversation is if you're messaging with people, it just the Facebook, Direct Messenger, Facebook realizes, okay, this is somebody they engage with. Let's make sure they see more of their posts, right? So just by messaging all these people through Direct messenger, you're going to see a boost in engagement on your Facebook group. And just that little tactic right there, I mean, you don't need group track CRM to do that. I think it's. It streamlines it and really, really helps with that process. But just that one little trick of, like, when somebody joins your group, send them a direct message and say, hey, here's a good place to start in the group. Thanks for signing up. Just getting that engagement going through messenger is going to create more engagement on the group itself. And I think that's a really.

Cliche here. Cliche. Incoming. It's a really ninja tactic.

Ninja. Got it. I like it. Bingo.

Bingo.

Got bingo. No, it reminds me of Joshua B. Lee's episode about LinkedIn and how that's his approach. I mean, I'm sure he's got a whole different process for it, but, you know, he's engaging with everyone that comments on his posts, but also he's sending a message to them in messenger on LinkedIn. And, you know, he was even saying the same thing, like, it's just gonna show your posts more often to people who are connected to you in many ways. You're like sending all these social signals to the algorithm and just makes sense because why wouldn't they show more relevant things to the people that want to see it? Yeah. I mean, and the fact that the software actually just tells you when you want to go bump those folks and tell them, and hopefully she adds that or. Nate, don't say no to me. That feature about, like, if you saying.

No is a good sign.

I thought it does sound like a good thing. Usually they turn into yes messes if it's good enough. But yeah, hopefully a feature of where, like, if you post something and you tag people who are interested in it, like, say a new video and then you have like a messenger that hits people off and like, hey, got this live stream coming up. We're doing it for you.

Yeah, yeah.

Like what you'd have, like, crazy. Yeah. And then think about the engagement on that post specifically or anything else. I mean, we're gonna get in there and start messing around with it.

So, yeah, we're. We're definitely gonna be customers. You know, we haven't used it as of this recording. We will probably in one of our future therapy sessions or a YouTube video or something like that, show off our thoughts on it and, you know, give it more in depth. But it sounds pretty damn awesome from what I heard. So if you're interested, it is grouptrack CRM. If you're really cool, you'll use our affiliate link over at hustleandflowchart.com grouptrack. But we will also link it up in the show notes. But go to hustleandflowchart.com grouptrack because that'll be our affiliate link for it. And if you heard it on this podcast, do us a solid.

Do us a solid, yo. Yeah. And if you wanna. It's probably linked in the show notes as well.

Yeah, I just said it was. Oh, so it better be.

Better be it's someone's jerk or it's somebody's head. Watch out for Matt.

He's gotta get you. Yeah.

We run our business with an iron fist. The best employee is an employee in fear.

This is an inside look on how we lead our company and our folks.

The funny thing is, I literally had a boss at one time that that was his philosophy.

We were just talking about that at lunch. And that's crazy. Yeah. Which actually is a quick little side thing is how creepy is it? Not creepy, but awesomely creepy that we were just at lunch, like, right before recording this interview, and we were talking about the whole reason we're in business in the first place. And she kind of brought that up. And it's like, the reason's not to work a crap ton. It's to, you know, do some really good shit in a very small amount of time, but actually to have the freedoms of life and go do the fun stuff.

The universe works in mysterious ways.

It's a wild thing. Obvious. It seems obvious, but yes.

I love those synchronicities. Good stuff.

Yeah. The moon is in Gatorade or whatever they say.

Moon is in Gatorade.

I think that's a Jason Moffat ism. Yeah. I've heard him go, yeah, all this weird stuff happening and the moon must be in Gatorade or something.

That's right.

He would.

Oh, Jamo. We should have him back on the show.

He's actually been direct messaging me on Facebook because I'm trying. He's.

You fancy.

Yeah, well, he's trying to connect us with a dude that is, like, I guess, really, really smart about NFTs. And I posted something on Facebook saying, I'm looking for somebody who, like, is really smart about NFTs. So he messaged me saying, hey, I got the guy.

This guy's really smart at NFTs. Yeah, go get him.

I'm pretty sure those are the words he used. This. This. This guy is. This guy is good at nft.

He's good. Not the best, but he's pretty good. Yeah, he's aight.

He's aight.

All right.

I don't know the guy's name, so I can't even sort of foreshadow this.

Guest, but maybe he'll join us one day.

I do want to do an episode about NFTs.

I think it's a hot topic. It's interesting, and I want to see where the puck is going. Right.

Exactly.

We talk about that a lot.

Yes.

You must be Gretzky or something, because you quote that a lot.

I say it a lot, but I don't actually say it on the podcast a lot. I feel like I say it off the podcast a lot lot, though.

I hear it from Matt probably at least twice every. But it's a good thing. Yeah, I love it.

I pay attention to what the kids these days are into. That's what I do. And the kids these days seem to be into NFTs.

That's one of the many things.

Darn kids.

Yeah. Damn. Setting trends like NFTs that are kind of interesting. Yeah. Hey, still don't understand them. Totally.

We did know about bitcoin back when it Was like a buck a coin or something.

Don't remind me.

And we went, get your fake fun money out of here, you idiot. Get your Monopoly.

But not really Monopoly paper money out of here.

And then I remember there was a day where we were sitting in our office in Murrieta, and bitcoin just cracked $400. And we're like, holy crap, it's so expensive.

Again. Don't remind me.

All right, let's stop that topic, because I think I know where this could lead, and it's going to depress me.

For just all of our. Our missed opportunities in life.

Yeah, I guess let's not dwell on those.

Yeah, well, here's the reality of those situations to make you feel better. Had we bought bitcoin at a dollar, we probably would have gone, Holy shit, it's $5 and sold. So it's a really good point.

Or that time at 400. 500 bucks. Yeah.

We've been like, holy crap, it went from 400 to 450. Sell, sell, sell.

Going to the moon. 500. Jesus. And what's it at right now? Bitcoin.

Over 60 grand now. But anyway, we're totally off the rails from what we talked about with Jenna.

63,421 bucks.

Oh, now you're dating this episode. Because people could go, historically, look at when bitcoin hit those numbers.

All right, well, give me the time that I just said that too. What time of the day are we recording?

5 Pacific, April 15th.

Oh, you really dated it there. I was trying to make a little cat mouse game for folks who are listening.

Okay, well, let's do it. Oh, wait, no, I can't. I was gonna say we'll do Ethereum instead, but I guess the date and time doesn't change.

No.

Because Ethereum's at an all time high too. It's up over two grand a coin now.

Anyway, I don't even know.

So if you're listening to this, you should grab the notes. Cause we're just gonna go further off the rails if we keep talking about this stuff. You should grab the notes to this episode. Go to flowchartgroup.com our Facebook group, where we're gonna ask you three questions. One of those questions is gonna be, what's your email? If you give us your email address, we'll send you the action guide to this episode. And you get the bonus of being a part of our Facebook group, which soon we'll be using Grouptrack CRM in, and you'll be engaging with us using the tool we just got done talking. Very meta.

Very. I love the meta.

So go to flowchartgroup.com, sign up, do it within two weeks of this episode going live, and you'll get the action guide for this episode. But that will expire if you do it outside of two weeks. So just, you know, go do it now.

Yeah, just do it now. Why wait?

It's the end of the episode. Okay, just. Just go do it.

We'll wait.

Okay. Flowchart group.com.

Yes. Also another place you should go.

You should go to easywebinar.com hustle, hustle, hustle.

Hushle is spelled with an H. Yeah.

Spell it correctly if you want to get this said discount. I will tell you about this said discount in a second. I am on the page.

Tell him, Joe.

I'm on. I'm on the page. I'm going to talk about live webinars for a hot second here. All right, so we haven't really talked about the specifics of each one because there's a lot of webinars you could do. You know, live, automated, recurring, all this kind of stuff. Kind of cool. You can. They have no delays. Streaming on live webinars. No way. Super high quality real time chat. Multiple presenters.

Don't believe it.

You don't? Why not?

It's just too good to be true.

Well, gotta try it. Record archive, HD screen sharing. Did you know there's an easy cast feature?

I did.

Did you?

What does it do?

Well, it allows you to actually stream to multiple social media platforms at the same time. So Facebook Live, YouTube Live, and possibly more. But those are the big ones.

Yeah. What about Twitch?

Those are all the kids are. Huh?

That's where the kids hang out these days.

You're back on the trends again. That's smart. I was asked the other day if we stream our podcast to Twitch.

Oh, we could.

I know.

You know where else the kids are at these days?

Huh?

Easy webinar. My kids were actually doing a class over easy webinar like not too long ago.

See, that's great. So that was using a live webinar, but they were using it as zoom, basically. Right, Like a zoom replacement instead of zoom.

Yeah.

That's freaking rad. So they had chat, they were able to screen share, obviously do some streaming live. But they probably didn't do that, did they? Were they streaming or how would they. I don't know, because you could have multiple presenters, but you can have up to four presenters.

They were just watching inside the webinar room. I don't think there was. I don't think it was a streamed thing.

I guess that makes sense.

Yeah.

And then you can make any attendee a presenter. So maybe they were pulling the kids up in front of the class and embarrassing them. Mm.

I don't think that was actually happening.

They shouldn't do that. No. But, you know.

Yeah. They're not trying to scar kids. Easy Webinar does not scar kids.

No, but teachers might.

That's true.

But. Yeah. Go check out Easy Webinar. They are hooking you up. They are friends of ours and longtime sponsors. We appreciate them. We use them when we do webinars. Easywebinar.com hustle. They're giving you a big discount for being a Hustle and Flowchart member. Listener.

Yeah. I mean, you could call yourself a member if you want.

Sure. I don't know where the membership lies, but that's cool. Maybe hearing your headphones.

The Facebook group.

I guess that could be. Yeah.

Because you could be a member of the Facebook group.

Yeah, that's one way to do.

And the Facebook group's called the Hustle and Flowchart Group. Well, guess what, member of the group.

You just have to be a podcast listener to get this fat deal.

That's true. If you're not in the Facebook group, you can still get the deal.

Hustle.

I hate to admit it because I want you to be in the group, but you can still get it.

Do both. Do both. I mean, I paused for you already, so you're probably already in the group. Flowchartgroup.com but, you know, this time this is for easy webinar, so easywebinar.com hustle. All right. We fulfilled our responsibilities. Responsibilities. You should go.

We like 7x fulfilled our responsibilities. I think they pay for a 30 second slot. And I think they got 4 minutes of us bantering about Easy Webinar.

It's a very good point. Whoever sponsors this show definitely gets their real estate.

They get their money's worth.

They don't know what they're gonna get out of it, but they get their money's worth.

Well, we never talk shit about the products.

Why would we?

We wouldn't. Because they're good products. We wouldn't actually bring on shitty products.

As sponsors, we actively shoo many away, actually.

That's true.

It's actually really fun to do, you know? Did I talk about.

Tell me about it. Let's hear it.

The device where men like to shave. They sell men's grooming.

Oh, the ball shaver.

Yeah, that company or is it a butt shaver?

I don't know what they ever mean.

All the above.

Probably you're not gonna say the company because they're not actually sponsoring us or.

That's true.

Well, you can say it. It's not like.

I don't know. I don't know if we should or not, man. Manscaped.

Manscaped.

Yeah, I think, well, Jay Kearns would be Would love it. Yeah.

When they say it's like the best tool for manscaping, are they talking about front or back?

Do you want to ask them?

I don't know.

I mean. Yeah, that's what I don't know where these sponsorship reads would go. It could get dangerous quick.

Yeah. If we can't keep a straight face while doing an easy webinar promo, we're never going to get through a manscaped promo.

But they're going to get their real estate.

They will get their real estate. Actually, they're probably looking for people to just be silly and off the wall with their marketing.

Well, should we take them on as a sponsor or not? I don't know.

What do you think? Not you, Joe, you.

I gotta respond to this guy. He actually has been following up on me because I'm just like, yeah. I don't know.

I think it'd be kind of fun. I just don't want to annoy the listeners. I mean, we only annoy the listeners at the end of the show now.

Well, at this point, yeah.

Because we know that if people are just, like, annoyed by our stupid, ridiculous banter, they probably don't turn this off by now.

Yeah. And sometimes I hope they have.

Please don't ever do that. You didn't hear that? No.

Stay all the way to the end. Because the best stuff comes at the very end.

You never know what you're gonna get with this grab bag of whatever the hell we're grabbing.

Whatever the hell we're grabbing. Whatever the hell we're grabbing.

Manscaped.

So go to manscaped. Oh, wait, no shit.

They didn't pay us.

They didn't pay us yet.

But real question, should we take them?

I don't know. I'd be down to do it, but what do you think?

What do you you youu would you listeners.

Yes, you would you want to hear us talk about manscaped for like four minutes at the end of the episode?

I think they require the host to describe. No, I'm just kidding.

Describe how they use it to.

They say free product.

We're gonna make a YouTube case study.

Make that go viral.

Oh, jeez.

We gotta stop. No, what you do is you use like your manscape clippers and you do something where you like, really close up shot of you, like shaving, like, your hand, but you do very hands. You do it so to the point where like you can see, like the seat, like the crease in your finger so it looks like a butt crack. And then you zoom out and it's really just. Just you shaving your hand.

There it is right there.

I bet you it would still get kicked off of YouTube.

You're like, this is deceiving content deceivingly. Oh, God.

All right, so this 20 minute outro should probably end at 20 minutes.

Should we chop off the five minutes of the free manscaped ad? Should I just send this to the guy and be like, hey, we did a shit? I don't know.

What do you think? You.

Where are they going to tell us, Matt? Oh, in the flowchart group. Just go post it in there somewhere. Flowchart group.

Go to the flowchart group and reference manscaped and let us know if we should let them sponsor the show.

And I'm going to let that guy know that I'm waiting for a response from our community before I commit to anything.

You should do that.

I will, actually.

That's awesome.

Why the hell not?

All right. If you enjoyed this episode, go share it with your loved ones. Go share it with your enemies. Go share it with your high school sweetheart.

Go share it with your pet rabbit.

Just give us our download numbers. I don't really care if you listen.

We're really needy and obviously we're not like what Jenna said, where you want the right leads coming in so you can keep the right people. We just want every lead for the podcast.

I want to crack that. 100,000 downloads a month. And I don't care if 100,000 people are listening. Just download the episodes.

Matt's ego is very fragile. My ego is what I'm dealing with.

My ego is dependent on our download number.

True.

My self worth is tied to our download numbers.

Oh, man.

Okay, anyway, let's just stop this now.

Cause this is just getting good though.

This is what happens at the end of the day. We're just delirious and we're recording outros and then they just get nonsensical and then we try to see how long we could go and get people to like, stop listening.

Well, if you post in the group about manscaped, we're gonna know if people actually stayed this long and listened to our.

Yeah, they didn't.

Okay. All right, bye now. Thank you.

Thanks, everybody, for listening to this episode of the Hustle and Flowchart podc, for taking the time to listen. We want to give you something a little bit special. Every single episode that we do, we actually have somebody on our team take notes. We basically have a Cliff's Notes version of every episode where you can go and find all of the tips and tactics that they laid out, all of the resources that they laid out, all the good stuff from this episode. We actually have a nice, simple notes version that you can find on our website. So go to evergreenprofits.com, find this episode that you just listened to, and give us your email address, and we'll send you the notes. Thanks for listening.

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