JJ Virgin - Investing In Yourself To Scale Your Business

This is an intro. Intro, intro, intro.

Hustle and Flowchart with your boy, my boy, Matt Wolf.

Joe.

Hey, what's up, everyone? Welcome back to the Hustle and Flowchart podcast.

We're back.

We're back.

I'm feeling healthier after this interview. How about you?

I'm feeling way hungrier.

Well, that too, but I'm feeling healthier.

Yeah.

Well, good for you.

Mm.

What?

It's because we have JJ Virgin on the show with us today.

Oh, I wasn't connecting that now, I guess. Seriously, I'm. I'm playing Tom for the audience, but I am really hungry. That wasn't a lie.

Yes. That's accurate for both of us. That's what we'll be doing right after we record this intro. Yeah.

So today we are talking to JJ Virgin. And I don't even know where to start with JJ's accolades because she's just done so much. You know, she's a celebrity nutrition expert. She was on Dr. Phil for a couple years. She's been featured on Dr. Oz. She's been on Rachael Ray, Access Hollywood, the Today Show. I mean, the list goes on and on. She's a New York Times best selling author.

She was 26 weeks on the Best Time on the bestseller list.

Yeah, she corrected us on it because we had it as 24 weeks in our notes. And she went, actually, it's 26 weeks. So even more impressive than we thought going in.

That's her book, the Virgin Diet. Yeah. Yeah. And so crazy. And her story, like, she. She's literally like one of the pioneers or is a pioneer in the fitness industry. And she'll tell you kind of this story arc here and how marketing has been her big differentiator. Like, it got her out of the pay that she had back in the day, totally sent her on this path that she could scale her businesses in so many different ways. And now she's helping a lot of doctors and fitness and health folks with their personal branding and all that fun stuff.

Yeah, no, she's. She's really diving into the health space specifically and working with people to get their marketing dialed in, to get better at generating leads, to get better at building personal brands. And, you know, in this episode, we talk a lot about the power of masterminds and paying for good coaches and. And, you know, how does she manage to juggle so many plates or, you know, keep so many plates spinning with all the various business things that she's doing? And how do you make sure your business is consistently scaling and Growing and so we cover a ton of ground and I think this, this is a really great episode. I, I really loved JJ's personality.

She's awesome.

Yeah. I mean, I, to be honest, I was not super familiar with her. I know you were more familiar with her before going on to this. I wasn't super familiar, but I was really, really, I really enjoyed our conversation and I really like her personality and the way she tells stories and fun, fun episodes for sure.

So she. And we also talk about 6 pound dogs, 15 pound iguanas and thunderstorms. So you'll hear what those tie into later. Yeah, I'll just open all those loops. Those are all little, little subtle loops. Yeah. So good stuff all around. And we want to let you know actually about a tool and this is a tool that we use personally and you've heard us talk about it, it's called ahrefs. It's just, it literally is our go to all in one, like tool set for SEO. This is what we use for any of that content research. Any kind of. We actually use their little keyword explorer for a lot of stuff to drum up ideas for our content.

Yeah.

And Matt was the first one that really dug into this stuff. That's why, like our traffic course, we recommend it.

Yeah. Well, my favorite thing about Ahrefs, here's, here's what I do with ahrefs. I love to get into Ahrefs about once per week. Just plug in my URL, you know, the evergreenprofits.com URL and it will tell me all of the keywords we're ranking for and where we're ranking for them and how much traffic volume they're getting. And then what I like to do is I like to sort it so that it only shows me keywords we're ranking on page two and three, four that get over a thousand searches per month. And then I know, cool. These like seven keywords that are getting over a thousand searches a month and we're on page two for. I bet I can get them on page one and I'll start going and optimizing for those keywords. That's ninja and that's what we call our little like low hanging fruit. SEO strategy is just finding the stuff that you're so close to page one, but you're not quite there yet and really optimizing that stuff. And you know, we've been using Ahrefs now for probably two years.

And what's really cool is that they actually came to us to sponsor us on the show.

Yeah.

And this is literally. And we said yes, only because it's legitimately a tool that we use every single day and we recommend it.

And.

And I told them then that as well. So it's like a perfect match. We're like, you know what? Yes. And they actually gave us a. There's a seven day trial you could do for seven bucks. If you go to their blog@ahrefs.com they have a YouTube channel, all these tutorials. There's a lot of stuff that we've learned from and like, there's just a lot of different uses for this tool. So go check it out. There's a lot of free stuff you can just check out@ahrefs.com on the blog. And let me spell it for them.

It's oh yes, a H R E F s dot com. So we're saying hrefs, but there's actually an A in the front that's kind.

Of like a silent A.

So it's a H R E F s dot com. So go to ahrefs. We use it. I just told you one of the ways we use it. Maybe I'll reveal some other ways we use it in future episodes.

Well, you know where they can get that, and that's at the EGP letter in this whole membership. Yeah, super cool. There's, you know, all the companions for this stuff that's. That's kind of like probably the best way in. So as always, we tell you we take notes on every single episode. So go to the Show Notes page.

Actually, no, hustleflowchart.com comp is where you can get it or you can get it from the Show Notes page as well.

Either one. So get your free notes for this episode. Be quick. They're only there for like a week, but inside there, you know, like, we actually have an opportunity for you to join this membership we have. It's super tiny in terms of the investment and you actually get access to a lot of the training that. Matt, you were about to say actually about ahrefs. Yeah. So we do a lot of that case study stuff, experimentation and cool things that we're learning and testing. That's where we put it in there. And best way in is to go to hustleandflowchart.com comp and if you choose to go further, it's literally like pennies a day to actually be a part of this membership. So go check it out. Hustleandflowchart.com comp c o m p. Alrighty.

Let'S go talk to JJ Virgin.

Hey, JJ. Welcome to the show.

Glad to be here.

Thank you. Yeah. And you just recently moved to what, Florida, where kind of like a lot of your training, you know, I was talking to Roland. We checked out his episode and all that stuff. It's almost like it's where it all began in a way for you.

It was. Yeah, actually it was. Walking down a beach in Fort Lauderdale was where a lot of this stuff started. And then kind of that epiphany of like, this is if California is probably not the smartest place to live. If you're building, trying to build any kind of wealth.

Oh, my God. We're hearing that all too often. Yeah. We're in San Diego and Yes, I know.

I just left San Diego. You know, it's great because all the tax money I saved just paid the mortgage on my half acre on the water here and rubbing it in. I'm totally doing that. I'm totally doing that to you. I know. Just. Ouch. And I'm going to pour some salt on it next.

Keep going.

And I'm going to go take that money, savings and rent, like amazing places on the beach that I could never board in San Diego. So there you go.

Okay, I see where you're going with this. Smart. It's tough when we have. We're like, literally surrounded with family all around here. Grew up here. Matt did as well.

So it's like, yeah, so did my husband. He grew up in Delmar.

Oh. Yeah. So, yeah, maybe. Maybe later in life a little bit.

It's tough.

Kids.

I mean, literally, he both were born in San Francisco at the same hospital, but from the age of 10, he lived in Del Mar. And when I started talking to him about this when I first met him, I'm like, yeah, I think I'm going to move back to Florida. He goes, I never lived there, you know.

So what got him next? What was it probably just the taxes and all that.

Yes. When we started to really look at finances and then he came to visit in. Tamp is being built as the biggest wellness city in the country. It has the biggest walking street on the water, amazing food, and it's kind of the. It's kind of the San Diego of. Of Florida.

Wow.

So we're excited. And you can bop over to the islands or go to Europe, like, much easier to do, kind of explore new places because, you know, when you live in San Diego, you go to Santa Barbara, you go to Hawaii, you go to the mountains. And like, I've been there and done that. And Done it and done it. So, yeah, time for new, new things.

We're actually going to Yosemite this weekend. You forgot that one there. You said the mountains.

I said the mountains, yeah.

Florida. She just went to the most flat state ever.

So last time I moved to Florida, I just bought this really expensive mountain bike. I was super excited about it. And then I moved to Florida, and I'm like, well, that was silly.

Yeah. Let's get that cruiser out, huh?

So, yeah, you're. You've always been just fun to listen to a lot of your videos. And back in the day, I don't know if you remember, I worked a lot with Mike Koen a long time ago.

My. My brother.

I know you guys.

He's gonna move here too. His wife doesn't. Vivian's, like, in denial.

But really, Joe's talking to Mike in a few hours, so you gotta confirm.

Oh, yeah. I gotta pester him now.

We've already got their guest room built. We're like, you know, he's bringing the boat and that's it.

Good for him. He has to move that gnarly equipment that he has, though, all the studio.

Like, you know, that's all coming way down, you know. You know how it used to be. You had to have. He had that huge place, and we'd go do the live streams in his studio. Now it's like I'm sitting. Literally. We rented a condo before we bought the house, and I'm in the corner of the bedroom, like, with this little area. And that's what he's doing in his. Like, in one of his houses right now. If you saw his latest studio, it's in the corner of a room.

I did. Yeah. It's. It's the. It's interesting because that's where he started. He started in his own garage with his whole studio and all that way back when.

Yeah, well, he moved from the garage into the corner of a room.

He upgraded.

Yeah. Do you prefer that? Like, just kind of downscaling a bunch?

I'm not really preferring being in the. The corner of the master. No, I mean, if you saw this, you'd go, it is so ghetto. I had to get, like, this fake. Fake window picture because it sighted the wall and prop it up on something. Yeah. So no, this new. New house, I've got, like, an entire studio area for me. So that's. That will be much better. This is a little borderline lame. Yeah.

I thought you were just going back to the roots.

Just had to do something and couldn't really Record. Although, you know, I just got like a, like a three star rating on my podcast. And they're like, jj should spend some coin and, you know, get better mics and have producers. I'm like, you know, you should really just see where I'm recording. I'm not recording. Like, you know, I've spent the coin, honey. Like, wow, that's so rude. If you really knew what I was doing and how much money we invested in this podcast. And I should spend some coin.

Yeah. It's funny because Joe and I have a picture of the very first podcast we ever recorded. This is around 2010. And we stacked a bunch of mattresses on top of each other so that our microphones would be at face level. And then we had one microphone that we both spoke into that sat in the center of these mattresses and we both leaned in every time we spoke into a single microphone.

I had one in the closet at one of my houses because we were trying to get a nice soundproof room. So I was literally in the closet with all this stuff on the walls all around me, this tiny little closet, which was great until it got to be summer.

So I'd be in the closet in my under.

Wedding.

There's no Vince in the closet. No, we've definitely been there. Like, I think everybody goes through these phases and it's super cool. Like, I love to hear this. And yeah, you have to.

I mean, that's it. Here's the deal. Everyone looks at success and they see that one point in time and they think that that's like you just wake up one morning and everything goes viral and you're a success and money just is like, you know, flowing in through some kind of great river. And they don't realize that. No, it's a massive grind. And just when you think everything' going perfectly and you've nailed it, it all blows up, all falls apart, you start back over again, and you start grinding again. And that's the reality.

Yeah, I mean, that's what we all signed up for as entrepreneurs in the first place.

Yeah, it's not exciting if, like, things don't blow up.

It's like this. Common graphs. Nothing's a straight line growth. It's a massive trough. Big spike, you know, oh, my God.

Oh, I'm great. I love life. And how much you found that. Just when it's all, like, totally together and you're like, oh, my gosh, you. You do something stupid to blow it.

Up because you get bored, start stirring it up.

That's a good Point.

Oh, my God. All right, so I love where we're headed with things already.

I want to give folks like the two people on this planet that don't know you a quick, quick background. I know your story is just insane. You have, like, gone all over The Place books. Dr. Phil, one of the first what aerobic instructors.

I was laughing my butt off because they had me on the tnc. Like, she's speaking a traffic and conversion. She's an aerobics instructor. I'm like, oh, my God. I called Roland and Ryan. I'm like, really, dudes?

Yeah. I brought my tights to TNC and we didn't even get to do aerobics.

Darn it. Next year. I literally said, you know, like, I want to get introduced to let's Get Physical. I'm wearing leg warmers. Like, game on. If you're going to do this, oh.

My God, next year, please make that happen.

We'll show up. Yeah. So, I mean, I know I referenced the whole Florida thing and yeah, it seems like the marketing was always in your mind, but what there was like a catalyst back then, something that triggered to just set you off on this path that you went on and blow everybody else out of the water, essentially.

You know, I was telling Roland on his podcast, we kind of agreed with this. It's like there's so many good things that come out of multi level marketing. Even though the minute you hear that, you feel like you need to take a shower. But what happened was I was a personal trainer. In fact, it was me bodied by Jake and Mark Sisson, personal training in la before there was really even a name for it. When I moved to Florida, I went to get a business license to start my personal training business there. And they literally like, you can't do that. Like, I was going to be in. I don't know what they thought I was going to be like a call girl or something. I'm like, no, it's not what you think. So I was personal training in Florida. Graduate, I think. Yeah, I was in grad school there and I had this client who was a Hawaiian blue diamond in new skin. And what was super cool is she'd grown up literally in a trailer. Like she was from Kansas. High school graduate, grew up in a trailer. I'm walking down the beach with her and you know, here I am in grad school. And she goes, so, you know, what are you going to do? Why are you going to grad school? And I go, because I want to be more successful. She goes, huh? Oh, now, here's the funny thing. Like, the ironic thing is I'm sitting here talking to a person who's a high school graduate who made way more money and had a way bigger impact than I am did. And I just didn't connect those dots right? Because I so was entrenched in, if you want to be successful, you go to school. And especially in the health world where people collect certifications and degrees and you never have enough, and they're like, mired in imposter syndrome. So then she goes, well, well, well. Okay, well, what are you going to do when you graduate? I'm gonna say, I'm going to doctoral school.

Because. Why? And I go, because I want to be more successful. I want to help more people. She goes, you know, you don't actually have to do that in order to be more successful and help more people. And I'm like, what? You know, yeah. And so that was the, you know, I can help you. And I remember I didn't really listen to her at the time. I went back to la. I went to USC momentarily for grad school or for doctoral school. And then she pinged me on my 30th birthday, and she sent me an MLM video a little. It wasn't even a DVD. I think it was a VHS that I put into it. Yes, Right. And I remember watching this video, I can still see it in my eye, where they had. They talked about trading time for money, and I thought, oh, my gosh, I got to stop doing that. You know? And they talked about leverage and residual income. I put everything I had into storage. I dropped out of my doctoral program and I flew back to Florida and I moved in.

So that trigger, that. And that's similar to, like, Matt and I, we read the. We call it the Little Purple Book. But how. Oh, my God. Rich dad, poor dad, rich dad, poor dad, Robert Kiyosaki. Same idea, trading time for dollars, you know, like, no, no, no, no, no.

I can't do that.

So that was your catalyst?

Yeah. Once you do that, like, you know, it's like you can't unsee it. So I moved in with her. Like, I am now going to learn how to be massively successful. And she has me put some rubber bands on my wrist, like, here I am. I'm like, I've given up everything. And I sold my personal training company. So I had a little bit of money coming in, but not a whole lot, right. And. And it's only for a limited amount of time. And she's got my wrist and every time I'm thinking a negative thought, I'm supposed to snap the rubber bands. And I'm thinking, I am in. I have really done something stupid here, you know? Oh, my gosh. You know, I'm like. I'm like, when are you going to teach me how to be successful and to make money and have bigger impact? She goes, you're not ready. You have to work on your mindset. And I'm like, what? You know, what's that? And I think any entrepreneur listening knows that every. Like, every single place you go, the limitation. She always used to say, there's only. The only limitation is the limitation to your mind. And. And I was very like, left brain, black and white. And I'm like, well, that's not true. There are limitations, you know, and she's like, there is no right or wrong. There just is. I'm like, yes, there's right or wrong. So, you know, I started to really realize that. Wow. You know, I had just completely limited myself all along the way. So it was. And I. We do it all the time.

Come on.

Like, you are exactly where you believe you can be, and you're never going to be any farther than that.

Yeah. And you said something in. Maybe it was Roland's interview or just somewhere else, but, like, the wealth that you have, the house that you live in or whatever you have around you or even, you know, whatever you consider wealth is exactly what you deserve. Like, that's what the. That's what.

Whenever I say that, people are like, ooh. And I go, you know, but that's actually an amazing thing because I'll say that. I say people are paid what they deserve. They're like, what? And I go, maybe not right now. If you're building a business, it takes time. But over time, you're paid on the value you create. You're paid on the impact you create. That's it.

Yeah.

You want to make more money, create a bigger impact, create better value.

Yeah.

And so. And that's, you know, that's not saying anything rude, but on the other side of it, you're also paid what you believe you're worth. And I see this so often because I work in the world of health. You know, most of the people who I spend my time with, their doctors and health experts, and there's so much money mindset issues there where people feel bad charging, and. Which is so crazy, because what I've learned over the years is that if you could charge people slightly more than they could afford or they perceive they can Afford, because I don't believe that one either. But if you could charge them slightly more than what they're comfortable with, they will pay far more attention.

Yes. And that was one of those things that Matt and I were talking about. I mean, we've done that many times. It's almost like you have that will if you have the desire that burn to make it happen. Not everyone does. But definitely if you're willing to throw in $10,000 that you don't have or whatever it is. Right. You'll figure it out.

Then you pay attention. You know, I've never made a decision based on what I can afford because it's more what can you afford not to do? Like, I joined my first mastermind group and I was half a million dollars in debt and I joined a hundred thousand dollar mastermind group not knowing really what a mastermind group was.

Was that back at Underground, right, Yannick.

That was. No, it wasn't Yannick's, it was Ali Brown's. And I don't even know. I think Ali was like the first person to ever really even do a hundred thousand dollar mastermind. And she had 12 women and one dude. And you know that gotta, gotta have that token diversity. And we had to go.

Perfect balance. Yeah.

But it was, it what was interesting when I look back at that, I was in it for two years. And two of the women in that group are two of my really close friends. One's one of my very best friends, Lisa Sasvich, and the other one, she's recently stepped into her next name. So it was Alexis Martinelli, Ali Shanti, now Ali Katz. So. But they are two of my closest friends. But the biggest thing that happened during that time is, you know, that Jim Rohn statement of you. You know, you have the income of the people, the five people you hang out with, that their net worth. You all tend to share the same type of net worth. And we know it in the weight loss world is that obesity is contagious. You tend to weigh the same amount, by the way, it doesn't matter if that person's across the country. You would think, oh, you're hanging out late at night eating pizza together. No, we tend to have the same weight. I believe it's weight, it's mindset, it's money, it's all of those things. We tend to be like the people we hang out most with. And so all of a sudden I'm hanging out in a group of big thinkers, right. And we all moved up together.

Was that the, was that the catalyst like, did you just need that at the time when you joined initially, or was there something else that was the trigger? Like, oh, hell yeah, I need this thing, you know?

So what happened was. Do you know Joe Mercola? Dr. Joe Mercola?

I know the name.

Okay, so Dr. Joe Mercola has the biggest natural health website. And actually was like 20, maybe 15 years ago, I wrote my first book that no one ever heard about. It was self published. I also learned not to sign a contract with someone without an attorney seeing it.

Yeah.

So, but at the time, I was trying to figure out how, what to do with it, and one of my friends said, oh, you go, should go hang out with Joe Mercola. He'll give you some great advice. And so I sat down with him. He was going to Yannick's event the next day, and this was 15 years ago. And he goes, JJ, first of all, he said, oh, I'm going to this conference. It's $10,000. I'm like, $10,000 crazy, you know, and it was an online. I'm like, online. And I had a website. I think at the time I was on Dr. Phil, but I was. Had a website, but it didn't have that thing in there. You know, the thing where you put your name and your email in.

Oh, yeah, they didn't have that thing.

That opt in thing. So I was on Dr. Phil, but, you know, I was in the worst situation ever, which is everybody knows who you are and. But yet it's not making any money for you.

Sure.

And you know, there I had to show up on TV and new outfits all the time and do all this stuff. And it was like, well, this is, this is a little challenging. And so I was trying to figure it out. So I go sit with Joe and Joe says, jj, the money is in the list. And I'm like, well, what list is that? Because I need that list.

And he said, you need to read this book, the Four Hour Work Week.

So I read the Four Hour Workweek, and I'm convinced that Tim has a hidden chapter that I did not read because I read that book. And I was like, okay, Now I'm working 80 hours a week, not four.

Yeah, Tim, hello. You know, where's. Where's the. Where's the piece of how to move from 80 to 4?

But in there, he said something about Dan Kennedy. I'm like, oh, I love Dan Kennedy. I've forgotten all about him. So I listened to an interview with him and Ali Brown. I was like, oh, my gosh, there's a woman out there who doesn't have, like, a weird beard, and, you know, it's kind of crabby. I was like, oh, wow. There's like a. Like, someone like me doing this. And so that's when I bought her. She had this 300. It was $297. It was. It was the easing queen. Build biz with your own easing. And I went and bought this thing, and it worked. And I thought, well, I need to. Whatever else this woman's got, I got to go get that. And so I went to an event of hers, and it was $2,000. So I'm stepping up and brought a bunch of friends with me. And I'm sitting there, and she's talking about this mastermind, and. And Marie Forleo was there, and, you know, a bunch of other, like, you know, it was. Mari Smith was there. It was very funny, right? I mean, and I'm thinking, oh, I need to be in that, obviously. And she had these two levels. One was diamond and one was platinum. And she's talking about how very few people could possibly be in diamond and blah, blah, blah. And I'm, like, looking at everyone around me going, well, I'm be in that now. I'd never heard of any of these things, so I'm thought, how much could it be? You know, like, I got 10. I. I can come up with 10 grand.

Yeah, yeah.

You know, and then she's talking about. I'm like, oh, it's probably going to be 20. And then as she's talking about, I'm like, oh, maybe it's 25. Well, I'll figure it out. And then she says, it's a hundred thousand dollars. I've already told everyone around me I'm joining that. Like, she's gonna let me in. And. And I'm like, oh.

But you know what? I go in, I. I'm at this lunch, I meet all the people, and I'm thinking, how the heck am I going to do this? I write a bad check. And by the way, anyone joining my mastermind, don't do this.

But. But she looked at me. She goes, I believe in you. You'll figure it out. And that first year of, you know, because you see this, there's all this great free information on the web. It gives you just enough to be dangerous. It doesn't. You know, it gets you started. But then you need to go deeper, and you have to commit, and you commit with your time and your money. And so once I committed, I did $550,000 in online sales that year because I was going to make every. Like I was getting every penny's worth of that thing.

Oh, nice. Yeah. And how was that. How was that in relation to previous years? I know you kind of reinvented yourself, but was that.

I've really been doing anything online. Like, I just gotten out of some other. Like, I kind of had cleared the slate for another business that I was going to be doing. And that completely blew up the week of this. Like, I thought I had a half a million dollar business deal that I was supposed to be doing with it came with an annual $500,000 salary and a car and private jet travel and all these cool things. And then I signed the check knowing there and it blew up. And so I'd actually gotten rid of everything else I was doing. But prior to that, I was doing something for Michael King. He was trying to create the next heavyweight champ of the world. I was the nutritionist because I'd been the nutritionist for Razor Ruddock. And so I was doing that project and I was doing another, like, consulting gig. So I had money coming in from different places, but nothing online.

Because again, I didn't have that thing on your website that people put their name like, you know, I missed that piece of. So I was on tv, but. And then I had all this pr, but I didn't know what to do with it.

So, yeah, it's interesting. So what, you know now you. Because I know you're so big into personal brand. I mean, you've had your own for so many years. You're helping doctors still with theirs. How did you transition? Like, how did you leverage the most out of Dr. Phil in your time there? Was it two years on the show?

Two years there.

And what got me off was of the show was I got on this ABC primetime pilot. It was going to be. It's a show that was in a lot of other countries called you are what you eat. And they were bringing it to the US and there was a big, you know, competition to be the star. And I got it. And all of a sudden I was like, wow, this, like, I've made it. Like, I have my own show, prime time, I'm the star, blah, blah, blah, right?

Only ever count your chickens, right? To me, like, the TV show is real when it actually airs. So, you know, I did all of this work on it got me off. I learned my lesson. Don't tell Dr. Phil that you're on another show if you're, you know, I was like, so I'm now off Dr. Phil. I'm doing this ABC show and never goes. And I just say, you know what? Forget that. I'm out. Like, this is stupid. It's a hobby. It's a waste of time. I'm just going to go build. I'm going to go build a business online and see my. See my clients. I was doing. I had a bunch of private clients at the time, a lot of celebrities. I was in LA a bunch. And what happened was I'd be in LA and I'd be working with people one on one in one of my doctor friends offices because he was like, just come see all my celebrity clients and tell them what to eat. I'm like, all right. And so I was doing that. But, you know, inevitably someone wouldn't be able to show up that day. And I didn't want to come another day because I was living out in the desert. So I started. I thought, you know, this is silly. I'm not doing brain surgery. I'm just working through their diet and supplements and exercise and lifestyle plans. I can do that by phone. So. And then I realized I was repeating myself. And so I thought, you know, all those things I'm doing that I'm repeating, I'll just record that. And I started. We didn't have Facebook groups back then, so I had a ning forum. So I started recording the things and having people join a forum. And then I brought in a coach. And what I started to discover was I thought that, like I was. That I was. The element of that was the success for. For these people. When I realized was I actually wasn't. Which is super cool. Yeah. Because what I did was I would start, I would bring them in and instead of. First thing I learned early on is don't charge by the hour. Because if you charge by the hour, then people will decide if they want to come to you or get a massage. And gee, I want to tell everyone I messed up on my diet. Or I could get a massage, which should I do? I know what I do. Not seeing you, you know? You know. So I packaged in program, started adding in the information, then started putting them into a group with support, then added coaches and kept pulling myself further and further out and then really creating a stepwise process which became the Virgin Diet. And, you know, there you go. I was like, wow. I actually don't. Like, a lot of us think that we're such the big deal, that it was us that made the person successful. And really, if you've really nailed this, you can create systems that you know, the virgin diet works because you can read the book, figure it out, teach a friend how to do it. You know, it's simple.

Yeah.

And effective. And it teaches people how to figure out which foods work for and which foods don't. It's not about the way I people, I've been on the virgin diet for years. I'm like, well, that's not actually what the program is. It's. It takes you through a process to figure out which foods work for you. You don't do it for years. You do it for like three to four weeks. Yeah.

More like a sprint. And then go, yeah.

Well, that's what diets really should be. They're therapeutic. You learn something, and then you pull that into what you do on a daily basis. And then when you get ready, you need to go to the next shift, you try the next thing. So I always love this. Diets don't work. I go, no, we're just using them wrong. That's all.

I'm curious. I want to circle back around to the book in just a second. But before we get there, I'm curious, when you made that investment and you went into Ali Brown's mastermind for $100,000, was there any advice or wisdom that you got from her or other people in the group that was like a big catalyst to make that $500,000 that year?

First of all, I think that there's something energetically around when you decide to invest in yourself, and especially at a level that's uncomfortable for you, that all of a sudden you just shifts things. So there was that shift. The next shift was me deciding I was just going to take massive action because I had access to Ali and this group of amazing people and, hey, you can't course correct standing still. So I was just going to do as much as humanly possible during that time to get as much help as possible possible. And then it was really just learning how to think differently about, you know, the online space. So she really helped me. She had a process back then. It was called the Online Success Blueprint Workshop or something like that. Anyway, so she had a very algorithmical way to approach online business. The challenge was. And where I've moved to now that I've created was.

There was no real, like, I went, all right, what comes first? Is it the opt in page? Is it the full website? Is it your webinar? Is it your, you know, is it your course? Where do I start? Like, what do I do? And that was where I was never like, do I List build first, do I. But wait, I need an opt in. I was like, what do I do? You know, I really needed a like, do this first, do this second, do this third, do this fourth, you know, and how to optimize at each level. So that's one of the things I kept trying to crack the code on because I got really exhausted just trying to do everything at once.

But I would say the biggest, the biggest shift was being around people. I mean, it was so fantastic to finally find a group of like minded people who were all getting outside of their comfort zone, willing to do things that, you know, for the first time, testing things, sharing ideas, being supportive when stuff was blowing up, and then having Allie, who'd already gone where I wanted to go and be able to say, what do you think about this? Should I do this? You know, she was really helping me do those initial brands. I mean, it's really like I am such a big believer in coaches and mastermind groups because you shorten the learning curve. I mean, when you look at it, I spent a hundred grand. It was worth far more than that. Far more than that. Because, I mean, it is still paying off to this day and always will.

Yeah, yeah. No, I mean that, that really resonates with me as well. One of the scariest decisions, not at the same level that I remember making was, I don't know, probably seven years ago, I invested six grand with a coach and I didn't have six grand in my bank account at the time, so I put it on an American Express card and said, I'm going to pay this off within the 30 days because I don't want to pay interest on this six grand. And I got on a call with this coach and he actually helped me rework one of my phone sales scripts. And the very next day after I got off this call with him, I closed $9,000 in sales and went, that was a close one.

Yeah. But you know, it's just even that energy of like, all right, you know, I'm committing to my business. If you look at it, if you. My, my husband has a job, you know, And I was like, oh my gosh, I'm like married to someone who has a job and. But he, it's kind of an entrepreneur because he's in sales and he's a very high level, like whale hunter sales guy. I always say he's a whale hunter and they go, he hunts whales. Like, no, no, he hunts whales. The big ones. But you know, as a corporate guy, he gets so much cool training I'm like, super jealous. Like, he goes in and he has these meetings. Like, he has so many meetings with this corporation. They always have these awesome sales trainers coming in and mindset trainers and personal development people, and it's incredible. And so they do that in corporations. We are running our own corporations. Guess what? We have to invest in ourselves. It pays off. I mean, like, every time I've invested in something, it has paid. Not every single time I've done some dumb ones, but for the most part I was like going, hey, now the dogs, the dogs. Dog's gone wild here.

Oh, you're good.

All right.

That's for the texture here.

But yeah, you're right. I mean, you just got to. If you believe in yourself, you got to get that mindset straight first. But yeah, surrounding with people and even just partnering. We partnered with very high level folks and even if we kind of say to ourselves, even if we don't make a cent from this relationship, just the perspective changes that we're receiving the different.

Exactly. And that's why you've got to look at it differently than like, did I make a dollar from this? What if. If you being around that person, like, let's take Roland, for example, who I think is one of the nicest human beings and most brilliant human beings on the planet. We're talking about Roland Frazier and his awesome business lunch podcast.

He's actually the one I was referencing too.

He's got great wine. I mean, he's just an all around great human.

Yeah.

And you know, when you get to be lucky enough to spend any amount of time in his presence, you always come out of that. That with a bigger vision. You always do, like, you can't help it. Right.

That was literally the person in mind. We had a two hour meeting with them last week and we were just hashing out so many things in the podcasting space that we're all interested in and we're just walking away. Matt and I were like, wow. Yeah, that's a perspective.

Thank you, universe.

I must have said that 100%.

And you know, one more shout out to Roland Rolling, since we're like loving up. Rolling is he's also. And you find that with people is I. One of the things my mentor said early on was, remember your beginnings. And Joe Polish always says it's like, be nice to be nice on the way up. It's those people that you'll meet on the way down. And I watch people as they get successful and you see those people who become creepy. You know that all Of a sudden, they forget where they came from. They don't go help other people. They don't take that arm and lock, lift people up. But Roland is the exact opposite. And so he's someone who. He's got amazing relationship capital. But, you know, he, like, takes time. Like, he sat down with Carl, my partner and CEO of Mindshare, sat down with us to talk about our vision and where we wanted to go. I mean, like, and spent all this time with us. Just. He's just kind, like, he didn't do that. You know what I mean? We're like, you know, minnows to his whale. Right.

I'm happy you're saying you can relate to this. Yeah.

Oh, yeah.

Yeah. But you're right. It's. It's. And we're always out for that perspective change, because, like you said, that lasts. Like, you're gonna. That's not going away anytime soon. So you can apply that anywhere in life. And it's so cool. Back to, like, I want to touch on that personal brand stuff we started talking about. So, yeah, like, transitioning from Dr. Phil into your own thing and all that stuff.

You've.

Obviously, the name of your company is JJ Virgin. I know.

You know, it's changing.

I heard. Yeah, that's really cool. Cool. So what's, like, what are some of the most difficult things you've had to deal with with your personal brand? I know that's a big focus of yours now you have the podcast as well, Richard Branson. Yeah, what about it?

Well.

Go on, please, Richard.

So. Well, it turns out when I went to trademark Virgin Diet, and, by the way, I had to fight for that name. They did not. The publisher's like, oh, we don't want to call it that. That. I'm like, it's my name.

Yeah.

You know, and then I was amazed at how many knockoff Virgin diet books there were. And I'm like, how are you explaining why you named it the Virgin Diet? Like, really? Like, come on. It was like, Working Girl all over again. But when I went to trademark it, I couldn't.

You know, I got shut down by the Richard Branson team. So that was a bit of a bummer. But I. I say the biggest challenge with. I don't really. I think that the smartest thing you can ever do is build a personal brand. Now, that does not mean that your company or your products or your programs or anything else are going to be that name, but that means that you build a name for yourself. And that's why I told you offline. I was obsessed with this guy, Scott McCain, who has this book, iconic. And I liken it to kind of of the world I work in, which is doctors and health experts where, you know, kind of the first thing they start to do is work one on one with people. And then all of a sudden they get to the next level where they start to really identify who they want to serve and how they want to do that and what their niche is really going to be. And then they take it to the next level where they develop that distinction of, okay, what is, what is it that really like, breaks my heart or pisses me off and what is it that I do in that niche that's so different than anybody else? For me, my niche was weight loss. And what I did differently was I actually applied a food elimination diet to it to help you figure out which foods could be causing you to gain weight and which foods will help you lose weight. Then you take that concept when you know you've really got it and people are, you have the social proof. You know, people like to create this thing and then take it out to the world. I say, no, no, no, create it with the world first. Work one on one, then start work with the group. Then as people start to grab it, then you're scaling it up and then you move into the next thing. And that's really where you start to diversify. And this is where a personal brand is so cool. And you can become iconic. Where I can do, hey, I talk about food elimination and weight loss. I talk about mindset and personal development. I have, you know, I work B2B and help doctors build their businesses. I also have a 7, 8, 9 figure club with another girlfriend, Cynthia Garcia, called the Unicorn Club, where I bring women together who feel isolated because the 7, 8, 9 figure women business owners are truly unicorns.

Yeah, definitely, definitely.

But, but. And it's, it's where we can get together and just kind of be and hang out and, you know, get IVs and do masks and share business ideas. So. But I can do that. Like, that's the process, right? Where you can go from just maybe it's you're a consultant working one on one, and then you find your area that you want to focus on and who you want to serve, and then you really figure out what you do around there that's so different than anybody else. Then you start to scale that sucker and then you go, wow, okay, I've created a name for myself. Now where do I want to go from here? Because people will start to look beyond you as that name. Like, example, Dr. Oz or. Or Oprah or Dr. Phil. They can move into different areas because now they're, you know, people know, like, well, I don't know if they know, like, and trust Dr. Phil. Do they?

I don't know.

But Oprah and Dr. Oz, they do.

Yeah.

And I think Dr. Phil, I know when I was on his show, we would. I get left in the audience. People are like, oh, my gosh, I love him. Yeah. So. But, you know, you get to that point where you can really start to do different things. I mean, when I launched Mindshare with a couple people in a room because Jeff Walker told me I had to, like, in order to. To 10x my business, I needed partners. I'm like, where are these partners? I will get them together. But at first, it was just known as, you know, JJ's thing. And then. And I had no name, which is an important, important thing. You know, we finally figured out the brand name for JJ Virgin, the consumer brand. And it's, you know, I was like, going $50 million and a lot of programs and sales later. So, you know, I think people get so, so caught up in what to name something and what's the logo going to look like? And literally, I like, went, well, we don't have a logo. We'll just slap my face and name up there because, like, I'm not gonna wait to figure it out.

You're not going anywhere anytime soon.

So, yeah, people need to figure. People need help, help now. You know, so. But for the longest time, you know, my Mindshare community was just. We didn't have a name for the event. It literally was JJ's event. And then I thought, we really should have a name. Like, we had no name, no website, no nothing. Yeah, we should probably get a name. And. And so we did a little contest for the name. I liked my name the best. So we picked Mindshare Summit. But I put it out there to the whole community. But I just kind of was like, I want to see if anyone comes up with. With something better than Mindshare, because it was so fit that I was going to take a group of people who thought they competed and show and show them how to collaborate and that the rising tide would lift all boats and we'd be able to make such a massive impact in the world. And we have. We've created more New York Times bestselling authors, more TV people, more Summits, more docu series, more podcasts in the world of health than Anyone else. And what's cool about that is that, you know, my goal now is, how do you help a billion people get healthy? And I think we're probably at 50 to 100 million already through that organization, you know, and it's just really picking up steam.

How cool is that?

Isn't that cool? That is cool.

It is really cool. I'm curious, how do you keep all these plates spinning? It sounds like there's a lot in the mix, and there's a lot of kind of things that would divide your focus. You know, what, what sort of things have you put in place to make sure that all of this stuff just keeps running for you CEOs? So does each little sort of like, arm of the business have its own CEO or, you know, how does.

So, yeah, so what happened was jj, Virgin and Associates, which the brand now is Reignite Wellness. It has its own CEO, and then it's licensed to a bigger company. The product line is licensed to a bigger company designed for health. And they really help on the ops side and all of the stuff you have to do on the product side. But the CEO is kind of manages everything. And then we have all the people that, you know, all I, I. All I really do over there is the stuff that no one but me can do, which is, you know, the interviews and the speaking and the media, and then the creation, the initial creation of some of the different programs. Like, I have one more diet book in my head that has to come out, so that's that piece. And then Mindshare, same thing. I've got a CEO who's amazing. Carl Kriminacker over there. So that's building on Unicorn Club. We have an executive director. And so that's what I do is I always make sure, like, I am not good at that stuff. I get really good reports of everything so that I can look at all the numbers. I can track my social media and the engagement and the mailings and my shopping carts. I can track all these things. But I really like to spend my time out at events. Networking, speaking, creating programs, coaching, training, and support. The rest of the stuff I have no business. Like, you would never want me to. Touch infusionsoft, Shopify. You don't want me, and you certainly don't want me where I can say things really well. But the big secret behind all my books is that I don't write them. I speak everything.

Yeah.

I had to sit down and write copy. We would all be sad. You know, I'd be like, my whole business would be Very lonely. So I think the biggest takeaway for all these things is find it. And I got this from Dan Sullivan from being in Strategic Coach. You know, find your unique ability and your goal over time is to just try to get the lower level tasks and then the lower level tasks. It's like take everything off your plate you possibly can and just spend your time doing the stuff you're best at. Gotcha.

Now these CEOs, do they, do they. Are you like an employee of these CEOs? Do they kind of tell you where to be and what to be doing or are you kind of of their boss?

You know, so I think this is more probably a feminine way that we're very tribal and for us it's always kind of uncomfortable to think of someone as the boss and you all work for me. So we all tend to think of ourselves more as a team and what are our different roles and duties. And they'll tell me just as much what I need to do as I like will talk to me about what, what I want them to do too. So it's more of a. You sit down and you create your vision. You know, I look at it and I go, we have vision, we have strategies and we have to tactics. So the first thing is to really think of that high level vision, you know, the big, the big like end goal, right? And then go to your three to five year plan, your one year plan, and then take it down to the strategies and tactics you need to do and then divide and conquer. What needs to happen with those? So in JJ Virgin, I'll get the. Okay, we need you to do these videos. We need to do this Facebook Live. And then I'm always listening. I'm like podcast obsessed. And I'm always like, how do we upgrade the experience? How do we serve people better? How do we sell? And I, but I try to not get in there and just become a pain in the butt. Like, we've got a plan, we've got a year long plan. And I'm, I. Earlier in my career, before I got some of this maturity, it was like, I've got an idea. And you know, you run in and like it's. Everyone's like, you know, I realized this from Dan Sullivan. He goes, do not brainstorm with your team. Do not walk in there with your I've got an idea and vomit all over them and then leave them them because they all think that you actually wanted to do that. And then they drop everything they were working on and then you just created chaos to Stop it.

I'm like, okay, yeah, actually, yeah, I could see us. We've done that definitely before.

Like, every entrepreneur listening is like, seriously.

I've done that before. We do that actively to this day.

Yeah, that. The. That whole. I've got an idea. Right.

Oh, my God. It's like Shannon, our ops manager, because we trust to have her be our boss, more or less, because it's like, you in line.

Well, I mean, you know, Dan Sullivan, strategic coach, has a great training for a team to teach them how to deal with entrepreneurs. And so, I mean, when I started here, that I'm like, oh, you know, like, we are problematic. So, you know, and you know, they create like right now, my. The JJ Virgin team on both. In both businesses, we're putting memberships sights in. And we did for Mindshare, we sat down with Stu McLaren, who is just amazing and incredible.

Yeah.

And he's such a great guy. Like, he's just such an awesome human. So we sit down with him and my other team sat down with. I can't remember the guy's name because I wasn't there, but it was someone Nick Kuzmich did an event with. And Spring went to that one. And then of course, I wanted to, like, pee all over the one they were doing. And she this and do that. And Spring's. My CEO is looking at me and I'm like, all right, I'm. I'll. I'll get over here. I'll move over here. I'm just going to share with you these ideas, whatever you want to incorporate. I'm like, will not do this to you because it's like, kill me.

Yeah, that's really cool. I love all this with unique abilities. I know that's a big thing because Matt and I, we've done all sorts of different assessments and stuff like that over the years. We get to know each other pretty. I mean, we have a huge history. How do you suggest the doctors you're working with, all the different clients, how did they discover their unique thing? Like. Or how do you consult them on doing that?

It's so actually easy. Okay, I have to tell you something. Very funny if this was a video. So we're getting one of those awesome Florida thunderstorms right now. I love that dog. I know. So the dogs, I have the six pound toy fox terrier, and the dog now is on my lap shaking.

Oh, no.

So the other day I was like, where is the dog? Well, she was back in the walk in closet, like, under everything, like, with her little Head out, shaking. I'm like, oh, boy, get used to it.

Florida.

I was like, I know she's. Wait till she sees those big old iguanas. She's gonna be like, where. Where are we, Mom? Anyway, so this, this was described, and I think this is the, the easiest, easiest thing is that your unique ability is that thing that you would do whether you got paid to do it or not. And I was in Cancun with my buddy, Dr. Pedram Shojai. He'd done this, like he was having a kind of affiliate like, celebration event for some of his partners. And I was in the pool with Summer Bach. And I'm sitting with Summer and in the pool and we're all hanging out. It's vacation. And I'm drawing out her whole marketing plan and, you know, just in the pool, you know, And I realized, what do I love to do the most? I love to figure out how to, like, I love monetization models. I'm very left brained. I like to figure out, like, how to take the thing you love and build a business from it and diversify your income. And that's what I like to do. Right. And you just figure it out. Like whatever you do, when you go out, you're at a party or wherever else and you find that you're seem to always be talking about this thing, and people are always asking you about this thing. That's your, that's. That's your thing, your unique ability.

Yeah, I love it. Yeah. And it's so obvious because it's like the stuff that Matt and I would just. Just rattling on about podcasting or whatever we're doing there. And it's just like, yeah, kind of obsessed.

There's a reason, you know, it's not your thing. If you've had it on your to do list and it's been on your to do list, it's on your to do list. It's still on your to do list. It's, you know, that is not your thing.

I love it.

Yeah, right.

Pass it off.

Yeah, Go give it to someone else who will go, gosh, this is the greatest, most fun thing ever.

I love that. Now there's one last quick rabbit hole I want to go down. And I know we got to kind of start wrapping up here.

Here.

We talked about your book for a minute a few minutes ago, and that book, I believe, spent what, 24 weeks on the New York Times bestseller list and 6.

26.

26. Our note takers. Fired.

No, actually, because it was also. It may be written somewhere as that. But, yeah, it was on two other New York Times listed.

We actually pulled that from Amazon on. So, yeah, check into that.

Oh, yeah, There you go.

Yeah. So 26 weeks on the New York's time bestseller. I'm curious, how did it. How did it get there? I mean, what was some of the. What was some of the. Maybe a couple of the big moves that made that book have such a large impact?

All right, well, this is where I do a shout out to my buddy Brendan Burchard. I again, I believe success leaves clues. And so you go and find the person who's done what you want to do, and then you do what they tell you to do instead of thinking you might somehow know better having never done it yourself.

Follow the book.

Yeah. Don't you love that? You're like, create the plan for someone. They go, all right, I know that this would work, but I'm gonna, like, leave out step three, add step 12.

I'm like, it's like 80% of people.

Yeah, right. I don't know what that plan is, but, you know, I'm gonna do your virgin diet, but I'm just gonna eat the cheese. I'm like, well, that's not my. My virgin diet. Don't tell me. I can't tell you when people are like, I tried your thing, and it didn't work. And. But I. I was eating cheese and bread. I'm like, you know, Anyway, so I had a book before that book, and I was in alleys at the time, and I. Back then, it was all about, like, I had no clue how to make a book a New York Times bestseller. I didn't realize that it was a whole process, that it required you to also have books that were sold offline, like, all the stuff that you need to do. So, you know, when I got ready to do this book, I made sure I was like, okay, this book has the potential it needs to get out there. What do I need to do? So I talked to my buddy Dr. Daniel Amen, like, walks through how to do a PBS special, hired Ellie and longer again, who's, like, done more of the health big PBS shows than anybody, and did exactly what she told me to do. And then I hired Brendan and did exactly what he told me to do and got exactly the same results as him. Basically, I got the next book advance was a $2 million advance, and his book advance was like, we got exact same stuff. I did what he told me to do. And here's the bigger shout out to Brendan, because If you know that story, you know that like, a month before the book was coming out. And here I've invested everything into this book and I've got this PBS special coming out, all this stuff. My son gets run down by a car and is literally in a coma in the hospital, hovering between life and death. And I'm like, looking at him going, you are going to be better than before. And this is going to cost a lot of money. And I'm the sole financial support here. And if this book doesn't go, I'm bankrupt. Game on. Like, you know, it's like, game on. I'm not leaving you. Because, you know, third leading cause of death is death by doctor. It's like teaching hospitals, stuff going sideways. Leading cause of death in kids is head injury. He's got a traumatic brain injury. I'm like, staying there. And now this book has to really go. And I send all the videos I'd done prior to the accent over to Brendan so he can look at my book launch. And he's like, God, I hate to tell you this, you know, so Brendan flies out because I'm in LA and helps me redo everything. Now how many people? Wow. And he's like, don't tell me when I'm doing this. I'm like, finally, I'm now able to tell.

Sorry, Brendan.

But I was like. I was like, I mean, do you realize, like, that is just crazy.

That's amazing.

I will never forget it. You know, it's like he was so, so generous and he was right there to make sure this thing went. So how do these things happen? Like, you know, they happen because people care enough and stand by you and help you do these things. That book got launched because I reached out to my community and I'm like, hey, I got, you know, I'm gonna need some help here. And people stepped up and supported me through that whole crazy thing.

I love that it's just reaching out to the people that trust and believe in you because I know you've your story, you know, and if anyone wants to check out even further, deeper into your story, Roland's podcast is amazing for that.

Yeah.

We'll link to the Roland episode too, on. On our show Notes.

So, yeah, but just, I mean, it.

Is a ridiculous story. Ali Brown, contact me when I was in the hospital. She goes, you know, I know what you're going to do. Like, you know, now you're going to be the person who launched New York Times bestseller Bedside with your son in a coma. And I go, yes, I am.

Oh, yeah.

Exactly what I'm going to do because I'm going to make sure that he has everything he needs so that this will be the best thing, not the worst thing that ever happened to him. And. And it is. So there you go.

Good for you. I'm so.

Thank God I'd learned how to manage my mindset prior to that happening.

A little mental overload, I think. Oh, my God.

The time to put on the life raft or blow up the life raft is not when you're drowning. Right?

Not right there. No. Way too late. Well, let's wrap it up. And I know you already mentioned one of the books that are the most recent book, iconic by Scott McCain, so definitely check that out. That's what I read all about the personal branding stuff that you're. And becoming distinct iconic and all that. That.

Yeah. And he's got a great podcast, too. But again, that Michael Stelzner interview with him on Social Media Marketing World was another just like stunning, like your jaw dropping interview.

Nice.

Okay.

I'm a big podcast junkie too. I go and take my dog for a walk every single night and I get a podcast in a night.

So I would.

That'll be on my list.

If we who have podcasts don't listen to podcasts, that's like super lame. It's true, right?

They're amazing. Yeah. And we didn't even touch on your podcast, so let's do that. Right now I have two.

So on the consumer land, we're actually finally doing season two. This is really ridiculous. So five years later, we're starting season two. That was advice from Paul Culligan. He goes, do you do these in seasons? I'm like, oh.

I was going to say that's actually a really good strategy. And Paul's the man in for it. So.

Yeah.

Yeah. So Paul's been like, paul. Paul pops in periodically. We hire him to have him do all the strategy. So he's been in there helping us get that whole thing dialed back in again. So thank you, Paul. And so we've got that for the consumer, which is me, like, because of my mindshare community. I have like the most coolest, amazing guests ever. So I have guests, I have just me riffing on something. And then I do Friday Q and A. And then we launched our mindshare mind cap. And that's really about the business behind.

Doctors, health entrepreneurs, health experts. It's all of the things that will help you if you are one of those, build your personal brand and make a bigger contribution out there in the world. So. Which is what I'm, as you can tell, very, very passionate about. Like, that is my. That's my number one world. And people are like, why don't you just do regular business coaching? I go, I just want to help doctors and health experts. Those are my people. That's who I'm working with. That's where I'm staying.

It goes back to your whole systemized and scaling process, you know, so that's.

That's it. The. The health world. Like, it's. I always say, it's the traffic and conversion of health.

Awesome. Yeah, we'll link all that up. And so where's the best place? So I know there's a lot of folks and we'll link everything, all your podcasts and whatnot, but the main website, any social media stuff that. That people want to check out.

Oh, my goodness. So. So jjvirgin.com mindshare collaborative.com and then.

You know, if you go there, it's got all the stuff, all that.

That's perfect. Jj, this is amazing, and thank you so much for your time. This is super cool.

Thank you, guys. Appreciate it.

Well, all right. Well, have a good one, and good luck with the thunderstorms and iguanas. See you.

Bye.

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