Justin Brooke - How To Generate 10,000 Leads Per Day With Google Ads

This is an intro. Intro, intro, intro.

Hustle and Float, Shark with your boy. My boy, Matt Wolf.

Hey, yo. Hi there.

How's it going?

It's doing well. Doing well today. And today we had a pretty. Pretty eye opening interview, I would say.

Yeah. You should really stop closing your eyes during podcasts.

I know. Just. I don't know. It works. It makes me feel like we're actually in the room together. We do all these remote.

It's true.

So even though this time, actually Justin, our guest, Justin Brooke, was podcasting from his car, actually, he was.

Yeah, I guess we can. I can. I was envisioning our. Us all just hanging out in his car.

Yeah.

Just podcasting.

We were sitting in the back seat. He was in the front seat.

But it was eye opening. And then I realized, oh, we're actually remote.

Yeah. So when you finally eye opened. Eye opened. When you finally opened your eyes, you're like, oh, we're not in his car. Yeah.

Yeah. But still. Cool. Anyway, great conversation. So today we're talking to Justin Brook.

Yeah, we. We cover quite a bit of ground. So he's sort of got the digital nomad lifestyle going on. He's been traveling now for, what do you say, four years?

Four or five. Yeah. Yeah. So he's been everywhere.

He's been traveling around. He. He sold his house in Florida and has just been on the move for like four years straight.

So.

So we talked about that sort of nomadic lifestyle that he has. We talked about why he likes Google Ads so much more than Facebook ads. And then we actually got him to dive in on, like, his strategy behind Google Ads and combining it with Facebook ads to have the sort of most effective traffic strategy.

That's what I was referencing, the eye opening part, because I was like, damn, it's so easy. Like, the way that he'll lay out the framework, it's very simple to follow, it's very simple to understand. And the key point that he said is like, you know, this is literally what I use for everything.

Yeah.

So even a brand new beginner can try and experiment with some Google and Facebook ads together with content. But also a pro marketer can do this, but then light even more gasoline on the system and get a lot more results, you know, with more experience. So. Super cool.

Yeah.

Coming up.

Yeah, I mean, it's an awesome episode. And he breaks down this traffic strategy and, you know, I'm kind of excited to go and play with this traffic strategy myself a little bit.

Justin's the man. Yeah. With. With. He's like a Marketing, just through marketer through and through that an amazing backstory. Like in what brought him to this point, he actually talks about starting from scratch all over again. Because kind of like us, I feel like. Well, I know we've all reinvented ourselves a lot in our business, and we ask him about that, and he actually gives some pointers on if you were to do it again, the exact game plan he was doing or he would do and he done to get to where he's at multiple times. Yeah.

And we have a. We have a little bit of a history with Justin. We. We go way back with him. And in a roundabout way, he is a piece of why we got into Internet marketing. He is like, he. He's a. A piece of our story, and we'll get into that. But he is part of the reason we do what we do now. You know, a course that he was promoting in the past was a course that we actually bought off of him as an affiliate, and that led us down.

A different path from the path that we were on at the time.

Well, dude, like, we were just talking about honoring people and, you know, I think this is a great time to honor Justin. And we didn't even realize it actually until we were in mid conversation. You hear the point when Matt actually brings us up. But he was an affiliate for. For a course that got us started.

Yeah.

And. And big gratefulness to Justin for promoting that, even though he obviously didn't know us at the.

Yeah. If it wasn't for that, that was a massive, massive, massive catalyst for both of us to not only transition from our day jobs, for me to actually quit you. Well, you quit too, but it was a little different scenario. Forced out. But, like, that literally changed the trajectory of our lives. And we wouldn't be here, at least I don't think we would be, if it wasn't for probably making that decision to buy from Justin and continue doing the work. Yeah, super cool.

I also want to.

Want to give props there.

We. We actually didn't mention her in the episode. But I also want to give some props to Chana, his wife, because back in the early days, we bought a course from him around, like flipping websites. And I remember I had a question about one of the processes, and I asked the question on Facebook and within like 20 minutes of asking the question, Justin's wife was on there responding. And I was like, holy crap. Like, I. I wasn't actually expecting a response. Like, at the time, you know, they were the sort of gurus in my mind, and I Was thinking, like, I'm gonna post this and put it out there. But I wasn't really. I don't know. I don't know why, but I wasn't really expecting much of a response. And she responded so quickly. And I thought, like, okay, this is like how business online needs to be done. You sell people good stuff and then you actually fricking support them after you sell them that good stuff. And they're just phenomenal at that. Ongoing support after you purchase something. So I know, like, you know, Chana wasn't mentioned on the episode, but I just wanted to give her a shout out in the intro.

That's a good shout out because, yeah, we take a lot of that into this business as well. We try to be as personable as possible and start conversations and support. And we've been told that too, with the personalized videos we might send or some response on Facebook about whatever. Yeah, yeah, no. So, yeah, big props to the Brook crew for sure.

And you know what? This is going to be one that they're going to want the notes on.

You're damn right it will be.

I want the notes on this one.

Damn it. Why wouldn't you? Literally giving a three step process to kick off traffic to an offer. And you know, it's basically like, I don't think we even specifically said this, but it's basically the way that he gets looks like 10,000 leads per day through Google and using some Facebook in there too. But yeah, you need the notes.

Yeah, yeah. Not only a three step process to drive ad traffic through Facebook, but he also gives you a process for if you're starting from scratch.

Mm.

And I can't understate, like, how, like we did. It wasn't a huge long discussion, but there was a portion in there where Joe, I think, asked, like, if you were starting from scratch, what's your process? Because you've sort of reinvented multiple times. And he literally broke down like, here's what you do if you're starting from scratch and you need to gain some traction and it's just brilliant. So, so much good stuff. So much stuff that you're going to want to get the notes. You're going to want to listen to this episode. And then after you listen to this episode, you're going to grab the notes and. And we actually have two ways now.

We're experimenting.

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Yep.

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At least for now. So. And I probably will be. But either way, just get the comp. If you're after, just, just still get the comp, get some cool notes. But maybe just consider just getting on that 15 buck a month thing. Yeah, I said inexpensive. Well, I just gave it away. 15 bucks a month and you get everything. So come on.

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Thank you very much. And this is going to be a fun episode, so I hope you enjoy.

Let's go talk to Justin Brook.

Yo, Justin, welcome to the show, man.

Hey, thanks for having me on, guys.

Of course. Yeah, I know you and you're, you're doing some big things over there and working from your car, I guess. Sounds like a nutch, kid.

The travel life, man. The travel life.

Yeah.

Yeah. I think, I think this is actually the third time I've interviewed you in the last 10 years or so. I think I interviewed you back in like 2010 on my business and blogs podcast and I think Josh Bartlett and I interviewed you for our beyond the Hype podcast like five years ago or something.

Always one of my favorite interviewees, favorite people to talk to. But I think how Joe and I first Got connected with you. And I know this is something you're not involved in anymore, but you had a site about flipping websites.

Yeah.

Oh, man. Yeah, that's way back.

It was called Site Fling.

Site Fling.

Well, it was actually Site Fling Site Flip Academy. I sold that to Russell, and then I didn't have anything going on, so I did it. I built a new one called Website Flipping Masters, which was like, about bigger level flips, and ended up selling that one to Russell again. And then he put in terms, he's like, you can't do this again.

I love it. You find a buyer and you're like, what else you want, bro?

Right, right, right.

Yeah. If you count those sales, then technically Russell is like my biggest customer by far.

Nurture that relationship.

That's awesome. You could just start a whole business of creating products to sell to Russell.

Right, right. And Site Fling was really just my blog, and I ended up talking a lot about website flipping, but I talked about a lot of Internet marketing stuff too. But yeah, Site Fling was back in the days, man. That was probably my real star. It was fun days.

Yeah, they were. And that definitely opened our eyes to opportunities. I think that was like the shift in Matt and I's thinking of online assets. Like, actually you can create. Create something like real estate, but online, you know, you can flip, you could doctor something up. You can build a ton of value and there's a market for it, you know, and there was a lot of ways he taught around that, so appreciate you that. But yeah, man, like traffic and all that. That's where we really been following you now. Google Ads, Facebook stuff. The pros and the cons. Of course.

Yeah, I want to get into the traffic stuff, but I think. I think before we do, you know, Joe kind of mentioned you're recording car. I'm curious, what are you doing? Because I know at some point you kind of packed up shop, packed up your home base, and just hit the road. So how did that whole thing come about?

Dude, we've been traveling for the last four years.

October of 2015 was when we left our house. And I remember my mom was so mad at me because I wasn't letting the kids experience a normal Halloween.

However, by the way, in case anybody doesn't know, shopping plazas do Halloween, and my kids made out like bandits.

You know, they were like the only kids there. And so every company was, oh, well, we have a whole bowl and nobody comes by, so here.

Love it.

Smart.

So, yeah, man, I've been traveling for the last four years. We've been everywhere. I mean, Jamaica, Haiti, Bali, Australia.

Been to the Chinese airport, but nowhere. Nowhere else. Yeah, all over the United States. I mean, we're only missing like four or five of the states and they're the ones that are really extreme, you know, Alaska, Hawaii, Montana, North Dakota. I'm probably never going to North Dakota. Sorry.

If you're listening from North Dakota, hit up Montana though. Man, that Montana is amazing.

Yeah, I gotta do Montana. I gotta do Montana.

Hawaii's worth it too, Given.

Are you. What are you RV ing around right now?

We're not RVing. We did RV for a while. However, the RV is stationary. It was a 42 foot long RV. We loved it. We did it for a whole year. It just got to be a lot to drive around. So they actually have a uber for like RVs and semis and things like that. So you can actually call someone to come pick up your RV and drive it somewhere and park it for you. And so, whoa. We were, we were in Texas and we were just done. We were just so tired of mapping out the routes and everything. And so, yeah, we found this company and I think it was called U Ship. And they have basically guys with a pickup truck and a license. They'll just come by, pick up your rv. And so we sent it up to our favorite RV park up in Alex Bay, New York. It's called Swam Bay Resort. It's a little expensive, but man, is it just a great place. They got everything. So we leave it there all year long. They're only open five months a year, but we leave it there all year long.

Dude, that's it.

So how has it been? Obviously you've got kind of an Internet based business. How has it been? With varying Internet connections all over the.

World, wifi is my nemesis.

I can see that.

Yeah, dude. I have thrown money at the problem I've researched. I've literally gone into learning WI fi, like the science and engineering level of how WI fi works. Trying to get better WI fi. And it really comes down to if there is not a strong base signal, it doesn't matter what you do, you know, you. You gotta have at least a strong base signal and you can carry that thing 12 miles. Actually, most people don't know that you could. If you got a line of sight, you can catch a wi fi signal 12 miles away with the right antenna.

So yeah, it just comes down to like, you know, right now I'm outside of a library. Most people, they go to Starbucks. The thing about working at Starbucks is you got to Fight for a spot. The spots are not that comfortable unless you get one of the good spots. And then if you stay there too long, they start looking at you sideways, you know?

That's true.

So I started. We started going to, like, McDonald's and Burger King's, and they were like, welcome to have you there. And they didn't care because nobody else was there. Sometimes you meet a couple cool older gentlemen, you know, veterans in the army, and they tell you cool stories, but. But then we found libraries. Libraries is the secret, man. They have good WI Fi, big tables. They want you to be there for a long time. They have plenty of plugs. They got books if you want to go and research something. So, yeah, we spend a lot of time at libraries, man. That's the hidden secret, I think.

Yeah, and libraries, too. Like, a lot of them have little conference rooms that you can go, like, check out for a few hours. So if you're trying to meet up with somebody for a couple hours, you can go check out a conference room. Joe and I used to do that when we had friends come to town that wanted to meet for business. We'd go to a library, check out a conference room, and meet with them in the conference room for three hours.

I've shot course videos in conference rooms at libraries.

I was going to say, I'll walk.

Right in there with my tripod and my camera set up, and, you know, they got a whiteboard, I'm good to go.

That's the thing, man. You don't need money for all that stuff. I mean, you just get a. Yeah, library pass and go anywhere. And like you said, whiteboards, they don't care if you're making noise in there. Book off the time. Smart man. How does that. Because I know. Let's see. Like, recently, I think you made a post and this was. It kind of caught fire. On Facebook, you were talking about how I think you had some kind of mental shift of just taking your business to the next level. And I believe it got the attention of, like, just a ton of people. Roland Frazier and our buddy James Schramko as well.

Yeah, the $10 million post.

Yeah, that is as a title now. How does that. Yeah, like, how does that look in this kind of. It seems like a lifestyle business you have. I know you're doing amazing, huge things, though, so it's an interesting balance you're doing.

Wish I had never wrote that post.

Being behind the scenes of that post. Okay, so first, it scared the bejesus out of my team. Like, here, you know, At Skills is pretty new. You know, it's only two, three years old. And we've grown it kind of slow. We had some hiccups, you know, but we finally crossed the seven figure line. You know, we made a million in a year. And we were very happy about that. We were all congratulating. And then like two months later, without really thinking about my team, I made this post, you know, just because I knew it was going to be a good post. When I thought of the idea, didn't think it through any farther, and my team was like, what 10 million? Like, can we just celebrate the million?

You want us to do 10 times the work? You know, that's all they heard, was like it was going to be ten times the work. And so. And then a lot of my friends, you know, got to me and some bigger guys, you know, a lot of the bigger guys, like you said, you know, people that have done the 10 million, 100 million.

Had a guy close to a billion dollars, you know, took spoke to me and said, be careful what you're wishing for here, because a bigger business.

They all kind of reminded me that. And I don't mean that I feel awkward saying this, but they said I had the golden ticket. And I now realize that I do that I have a business that pays me great money. You know, I'm not hurting for money.

I can travel, I can spend time with my kids. I still own the whole business, so I can make all the decisions I can. And it's still small enough to where we can adapt to changes very quickly in the marketplace. And so a lot of the veterans reached out to me and they were like, man, I would almost give my life to have the business you have. Where I was kind of like almost the same thing, like saying, I would give my life to have the business you would have. But they really got onto me about that. And then, you know, with speaking with my team and was speaking with some of these bigger guys, you know, I said, okay, well, I still think 10 million is a goal. I think we can get there, but why don't we stop by 2 million first?

Smart. Just double it, that's all.

It's on the way to 10 million. House stop. Over 2 million and we'll double the company and that'll be good enough for now, and then we'll get there when we get there. But we're in no rushes anymore. We're doing really well. The team is just, you know, we finally have the right people in the right seats and we're gelling and the culture is building and we all love each other. We're just having a really good time right now. So we're not trying to rush it. It is still a goal, but we're not trying to get there anytime fast.

Yeah, I love it. And thanks for being honest, too, about that. There's always a story, of course, behind posts. Most people don't. I mean, your posts are fucking amazing, by the way. So, like, yeah, everyone should follow you on Facebook at a minimum.

Just the post you made the other day about why aren't you more companies sort of trying to model Agora? That thread ended up with, like, that.

Thing riled people up, man.

That thing had hundreds of comments, and I think I read every single one of them. I'm just like, this is like, there's like, so much wisdom just in some of these Facebook threads. Somehow you have this way of posting questions or, you know, getting. Getting people to just, like, blow up with interaction around the stuff you're talking about. And so, like, I save, like, most of your posts on Facebook and check back to them just because I know, like, you're. You're just getting high quality responses. I mean, you had Fernando Cruz on there, who is involved with Agora, basically giving hints into why the Agora's model is the way it is. And I'm just like, I was blown away by it.

Yeah, yeah, yeah. Well, thank you, guys.

For sure, man. Well, let's. Let's take a quick step back just so if anyone listening doesn't know who you are, give them like a. I don't want to go too crazy deep on this thing because we got a lot of cool tactics. Talk about Google Ads, some traffic stuff. I know you worked at Wendy's way back in the day.

Did your research.

Yeah, man, I did the Burger King route for a little bit. So we've been there. But what got you into the whole marketing game? And tell a little backstory there.

So I was working in construction and Wendy's, and I worked at Hooters for a little bit. The shorts were not my style, but. No, I'm kidding.

You look great in tights.

I was a dishwasher at Hooters. I really couldn't keep a job. I didn't know at the time. You know, I won awards in school for, you know, marketing. You know, there's an organization called deca. I was reading all the time. Like, I hated that they would, like, make me do book reports when I was like, I. But I just read four other books. Like, I just get you know, and so, like, nobody. Nobody kind of caught on that, hey, maybe this kid's an entrepreneur, you know, like, he could sell, he reads, and he won this marketing competition, so let's give them entrepreneur classes. But regardless, I didn't discover that until way later in my career. I really. I was just tired of sweating, to be honest.

I lived in Florida and worked construction, and when I say worked construction, I didn't have skills. So that meant that I was the guy that dug the holes. I was the guy that moved the cinder blocks over 10ft because the boss wanted them in this spot instead of that spot you were laboring.

Yeah, I did that same. I did that for a good year and a half, man. So I know. I know where you're at.

And. And then I saw a sales ad in the. In Craigslist, and I went there. It was a total boiler room operation. I mean, I. I think they do criminal checks, you know, just to find who is a criminal, you know, I mean, it was. They would let us bring alcohol to. To the job, you know, but it gave me my first taste of sales. I went on to a legitimate company after that.

While I was there, I was. I started as a dialer, and I got to hear these guys on the phone making money, and I was like, they're literally, like, pulling money out of thin air. You know, they. They put the phone on their ear. There was no money. They hang up. There is money. I was like, holy crap, that is. I want to. I want that. I want to do that. And it didn't involve sweating, and that was cool, too. So I went and read a whole bunch of books about it and proved to the boss that I could do it. Moved up to a closer, then realized I was working for, like, an illegal company. Got out of there before it all blew up, and went to a legit company. And I won all kinds of awards because I was, like, the only sales guy there that actually read books about sales. And I was now selling for a legitimate organization. While there.

I still, you know, I wasn't, you know, making great money. I was doing great, you know, sales wise. But I'm still an employee. And, you know, the boss, every day, he would. He would bring in a lemon pepper chicken for lunch, and I would. I would have a ramen noodle soup every day. I don't know how this guy ate a lemon pepper. One day. I swore I was gonna eat a lemon pepper chicken every day for lunch. I tried it. I only lasted, like, four days. It's nasty.

Interesting.

Okay.

It's really good for two days. The third day you start questioning it, the fourth day, you know, you're done.

But Ramen, Ramen's totally fine every day, right?

Ramen's totally fine. And my boss, my old boss, Richard, Richard Khan, he's a savage for being able to eat lemon pepper chicken every day. But so, and what I saw back then, I was, I was so young. I mean, I'm talking, I was like in my early 20s at this time. And all I saw was he came in, he turned on the lights, and then I saw him eat 11 pepper chicken later on in the day. I never saw him do anything else. And all I saw was me and the sales guys, we were making all the money. So I was like, I could be a business owner, turn on the lights, I could eat a lemon pepper chicken, you know. Now as a business owner, I realized he was doing all these other things like signing our paychecks, taxes and hiring and legal and all these things. So while I was there, I used my sales skills to. I literally, I cracked open a yellow book, you know, the phone book, and I just cold pitched companies on web design. Wow. Because I knew like four lines of HTML, I was going to start a website.

Were you just itching? You were just itching to try this stuff out for yourself?

I was, I was. And that was when, you know, it was along those same times that I kind of bumped into Russell Brunson and people that like had websites that made money. I didn't know that it was like called Internet marketing yet or make, you know, make money online or anything. I just, I referred to it as I want a website that pays my bills.

Perfect.

And yeah. And so when I interned with Russell, I was like, hey, can you teach me how to have a website to pay my bills? He was like, yes, I can do that. So that's where all that started.

Wow. So Russell, it's interesting how that came kind of full circle. You were talking about Russell selling companies to him multiple now. And like he was one of the big catalysts to get you in the mix of the making money online thing.

Yeah, it actually just was, it just dawned on me as you were kind of giving that explanation. The very first online course that I ever bought, that I ever bought this was in, I think 2008.ish was a course by a guy named Alex Jeffries. And I'm pretty sure I bought it through your affiliate link.

I think you're right.

I wasn't affiliate for him back then.

That was. Yeah, that was that kicked us off. Kicked it off for both of us.

Yeah, we were kind of doing some stuff on the side, like, you know, working our day job, working on some stuff in the evenings, but we never actually spent money to like invest in our business. And the first time we decided, you know what, let's get a coach, let's get a mentor to help us out, it was Alex. And I'm pretty sure you shared something on Twitter and I was following you on Twitter at the time and that's how we got into this world.

You told me, Matt. And I was like, let's do it.

Thanks, man.

Awesome.

Yeah, sweet. And so, yeah, you did all this stuff and now we talked about site fling and all that cool stuff. Now you what, you have ad skills and what, DMBI online, right?

Yeah, well, it used to be dmbi.

Gotcha.

Nobody could ever remember DBMI or DIBM or.

We, yeah, we paid a shop to kind of come up with a better name for us and they presented ad skills to us and it had all these social media available.

The domain was available. It was pretty cheap. I think it was like 3,000 bucks or something. It was, it was not that much and, but it was a great brand, you know.

So. Yeah, so kind of COVID the gap a little bit, you know. When I interned with Russell, I used my sales skills to intern with Russell. My job was to go through his quarter million dollar marketing library. It was literally a giant walk in closet of every possible course seminar, recording DVDs, books, I mean, wealth building, day trading, Everything was in there. Everything you ever wanted to learn about making money and marketing and business was in this closet. And for whatever reason, I picked Google Ads as the thing of the, of everything I can learn in there. And again, I learned a lot of it. And you know, I got the education of a lifetime. As an intern. My job was to actually write affiliate review articles, you know, bringing it full circle to promoting Alex Jeffries as an affiliate. My job was to write affiliate review articles for him so he could make money back off these courses. But I got the education of a lifetime. And for me it was Google Ads. Of all the things that really stuck out. There was a little course there by a guy named John Barker. I don't give him enough credit. I should definitely talk about him more. John Barker's course, I don't know if it's available anymore, but I know he does stuff still. He's a total gift. So I learned these Google Ads, I go home, put together a pathetic little $2 a day campaign because I was still broke. It was an unpaid internship. I was rich in the mind, but broke in the pocket. And I started this little $2 a day campaign and doubled my money the first month and every month after that for 11 months at a six figure career. Yes. Trigger business. And from there.

You know, I sold my website a few times. Like I said, I sold that second one to Russell. Turns out after you sell a business, you gotta buy another one, otherwise you will run out of money.

That's right. Taxes. Yeah.

I learned that after I just like, all of a sudden, one day, There was only $1,000 left in the bank. And I was like, hey, this thing's not refilling itself anymore. I gotta build a business here. That's when I went into work for Rich Sheffrin. Yeah, I was broke.

You gotta work with, though.

Yeah. So I. I had run out of money, but I had a list and I had these skills. And so he paid me to be his traffic guy. We did a couple, like, on and off things, and then he paid me to be his traffic guy. And. And that was when, like, I started the agency. Because once I was Rich Shefford's traffic guy, and now is the first time I actually had, like, a serious budget and great products and, you know, Rich Sheffrin's pedigree behind it, and it really allowed me to master the craft. I had learned the craft, but then this let me really master it and, you know, become who I am today. And once I was his traffic guy, everybody wanted me to be their traffic guy. And I just didn't say no. All of a sudden, I had an agency. And then, you know, today I switched from having an agency to add skills. You know, we. We now train over 11,000 AD buyers on helping them have agencies or helping them do paid ads for business owners.

Gotcha. So there's no agency element anymore?

No agency element. I do a little consulting. I always try to have one client in the background just so that I'm still in the game. I feel like I owe that to my customers, that I'm not just teaching that I still have one foot in the game and I can still talk about things and show cool screenshots. I always keep one client, but, yeah, other than that, nothing.

Yeah, that's so interesting. We interviewed Billie Jean. I don't know, probably. It's probably been a year ago now. But when we interviewed him, he said kind of the same thing. He's like, I'm always going to have at least a teeny, tiny bit of an agency, one or two clients, just because it's better to learn with other people's money.

Yeah, I mean, that's. And like you said. Yeah, it keeps you fresh. It keeps you kind of more motivated to stay on top of the new happenings, wherever on the channels. And it's smart. And what I gathered from what you just kind of pieced in that little timeline there is, you've had to start restart a lot in business.

Oh, thank God.

Yeah. And we can relate it all three.

Times, twice, because I'm on my third climb and I'm doing pretty well at this climb. I feel very strong.

Yeah, man. I mean, you're obviously. It feels like you've been growing each time and you're staying in a similar vein. Like, do you think that's a big part of your success? Is this kind of just. It's like evolution every. I don't know how many years if you have like a cadence.

Well, you know what? It's two things. So the reason I fell, I guess whatever you want to call it, the reason I fell both times was I just. I just couldn't put together a team. And so I would build this thing up, you know, on my back until I couldn't carry it on my back anymore, basically. You know, hard work alone just only takes you too far. And then, you know, you find yourself only sleeping three hours a night. So. But the other thing about falling is, you know, now that I've, you know, lost it all twice and come back for my third time and doing better than ever, I'm just not afraid of the failure anymore. I've been there. I'm very comfortable with it. I know exactly what I literally have a playbook for. If I go back to the bottom. Okay, first thing we're going to do is we're going to do this. I have it systemized, and so I'm not afraid anymore. And so that helps me because I can make different. I can make my decisions without the fear and the anxiety. And then also really, I really feel like I've broken the code or whatever.

I'm really curious what would that. Yeah. What would be. And sharing it here with folks, if you don't mind, what would be your first handful of steps if you had to just start all over again? You've done it before and you keep getting better, it sounds like.

So step number one, work for somebody for free. You know, I did it with Russell. I did it with Rich. I've done it with some other guys, you know, so we, you know, I. Some people don't like working for free. Look, if you can sell it, great, do it, you know, but sometimes when you're at the bottom, it's a little hard to kind of ask for full payment. And so, you know, my protocol is find somebody to work for for free so that I can get a case study, make a real sexy case study in a lead gen page and start leveraging that case study.

Legion. I love it, man. Because we've done that same approach and it works so well.

Yeah, I wouldn't say we always did it methodically. We've had a lot of big name people that we've helped for free and then, you know, realized two years later how it paid off, but didn't know exactly how it was going to pay off in the moment.

Yeah, right, right.

But, but the, you know, Legion, using that case study, their credibility, you know, having them maybe some and some referrals, I mean, that can kickstart everything and more for a solid business.

I love it.

Yeah, it takes you from no clients to four clients for sure. I mean, it ain't going to take you to Gary Vee level starting them, but it'll take you from zero to four clients. And once you're at four clients, now you got kind of a foundation, you got some money in your pockets, you can start doing other things. The pressure's off and then now you can really start doing marketing and growing.

Yeah, that's good.

So I'm gonna sort of shift gears here a little bit. I wanna talk about Google Ads. I know that you have a definite preference for Google Ads over Facebook ads, so let's kind of start there. What do you see as like the sort of pros and cons of Google versus Facebook?

Yeah, I'm glad you asked this question. And everyone always thinks, well, they hear my story and they're like, oh, well, you started with Google Ads. Of course, he's a Google Ads guy. It's not that if something was better, I would be all over it. But Google Ads is bigger in every way. In market cap, in total impression size, in employees, in revenue. Like in every metric that you can measure two companies against each other, Google wins. So there's that. But then the bigger thing is, is it's about intent. Okay.

When someone is on Facebook and sees a Facebook ad, they're not searching for that thing that the ad is. They are that person. They are interested in those things. Like, you know, I'm sure all of us on this call right now, we are interested in CRMs. We're interested in Gary Vaynerchuk or Grant Cardone. You know, like we have these interests, but when we're scrolling through our feed, we're not necessarily thinking. When I'm flicking through Facebook, I'm not thinking find a CRM, find a CRM. I'm not thinking that way. But when I go to Google or when I make a search in YouTube, there's an intent behind it. I'm purposefully trying to solve a problem. I am in that problem and education and service acquisition mode. That makes sense.

Yeah, totally. Yeah, you're in the mode. Your thinking patterns aligned with the medium that you're. You're surfing on.

Right. And so that's, that's the spine of Google, what they really built themselves on. That's different from Facebook. Facebook's got a lot of its own great features. They're probably the best retargeting platform ever. The best lookalike platform ever. Really good there. However, when it comes to intent, Google has them beat because that's just what they built themselves on even their display channel. So you have Google Search, which is the keywords. You go to Google, you type in something, you see some relevant ads right there. Then you have Google Display, which is banner ads out on all the websites. But you can target those. Like one time I was working for a client and she sold this really high end freeze dried puppy food. And we were able to find targets in Google Display where we were targeting pet owners on pages about pet food.

Perfect.

Yeah. And then we just put a negative search for cats. So like, you know, we just started rolling out anything that was about cats. So now it was only for puppies, you know. And so.

The level of contextual targeting, meaning the context that you are targeting them, it blows away everything else. And I've run thousands of ad campaigns. We manage over 11,000 ad buyers in ad skills. I mean, I've really done this game at a high level and you just can't beat that level of context and intent that you get with Google search, display and YouTube.

Yeah, no, I agree completely. We actually, we run some Google Ads too. And as from an ROI standpoint, our Google Ads blow away our Facebook ads. But I feel like the general consensus of, of most people is that Google Ads are more expensive. You know, a lot of people are really focused on that sort of cost per click number. And so a lot of people see Google Ads as a lot more expensive. And then also I think a lot of people also see it as just a more complicated process to set up. And I think that's just, you know, probably people that haven't gotten in the experiment with it because over the years, Google's made it pretty damn simple to turn on your first ad. But I feel like the general consensus is it's more expensive and more complicated.

I will, I will say it is more complicated. It is definitely because it's a bigger network, because you have more controls. It is a bit like walking up to the pilots section and sitting in front of the cockpit and not really knowing what buttons do what. It's overwhelming when you first get in there. However, it's also the ad network that is the biggest reward for the effort if you do just take the weekend. Let's be honest, it really doesn't take that much to learn the interface. We've all done it for every new software that comes out. Activecampaign and, and this and that and whatever, you know, we've all taken the time. And if you do, if you take the weekend or the week to just dive in and really immerse yourself and learn what the buttons are, you'll find that's actually very similar to Facebook. I mean, you have, instead of custom audiences, you have similar audiences. You know, you have, you know, images are the same thing. You know, in Facebook, they're the same, different. But we still have images. We still have a description, just like you have images and a description in a Facebook ad. Just in Google, you put the image at the top, the description at the bottom, where on Facebook the descriptions at the top and the images at the bottom, you know, so it's very similar, but you just got to get to learn it. The other one, you said it was just more expensive and harder to use. It is harder to use, but you can learn it quickly.

The expensive thing is an old stigma, and it comes from every guru talking about how expensive it is per click for certain keywords. Yes. If you're trying to target cosmetic surgeons in West Palm Beach, Florida, your cost per clicks are going to be nuts. However, what the other story they don't tell, the reason why the cost per click is so high is because there's so much money to be made off of that keyword.

Yep.

You know, if you are, if you are a cosmetic surgeon in West Palm Beach, a one customer is worth like 10 grand to you. So $31 per click isn't so bad. There's a context to it. But then that's also like, everybody points to that one example. There are millions of keywords, brand new keywords. This, this is not me talking. This Is not theory. This is a verifiable fact that you can go and Google and research. There are millions of new keywords being created every year.

That, I mean that. Yeah. And I mean I'm sure there's like trends and things you can, you know, do a lot of research and figure out, identify some of these keywords. You could take advantage of that.

Maybe just a good example is how to gain TikTok followers. That keyword did not exist a couple years ago.

Yeah.

And so the competition. Well, I tell you what, it's probably going to get pretty hard pretty soon on a keyword like that, just based on their growth. But you know, that's what I'm talking about. There are keyword. There are millions of keywords out there that are still only 5 cents per click. 15 cents, 20 cents per click. You don't have to go after the big ones. There's a lot of little ones out there. But then there's also YouTube. YouTube is extremely cheap. Cost per view. I was advertising a 55 minute long video ad that the Google people themselves, the ad rep was telling me, do not do it. That's the stupidest thing we've ever heard. We tell people to keep it under 30 seconds. So I put a 55 minute long YouTube add up and I was getting 100% watches, full watches for a dollar fifty.

Wow. You think they're engaged and gonna take action at the end of that or anything?

I don't think you can get a hundred percent view on a 55 minute video for that. Cheap on Facebook right now. And video views on Facebook are cheap right now too.

Good point.

Right? Right. Yeah. So we took this client, you know, so a lot of webinar people are putting their webinar right onto YouTube ads. Because instead of paying for the click and then paying for the registration and then the attendance, you know, like by the time you get to the attendance rate, you're actually at like 30 bucks.

Wow.

If we do all the math right, you know, you get like a dollar per click and then only 15 out of a hundred register, you know, so like you, you get to about 30 bucks by the time they're actually watching the webinar. You put that webinar right in a YouTube ad, now you're at $1.50 per attendee.

Yeah.

That's so smart.

I love it. I think I gotta credit my buddy.

Kurt Molly on that one.

Dude, I was just about to say, I'm like, we had Kurt on here and he was talking about doing that on Facebook. With full webinars. So I love you just. You just wrapped it up full circle there.

Yeah.

He'S a Facebook guy, I'm a Google guy. So when he told me he was doing that on Facebook, I was like, I could do that on Google.

Exactly.

I don't know if this is possible yet, but on YouTube, you know how on Facebook you can actually retarget people based on 25% view, 50% view, 75% view. Is that something you can do with YouTube or is it something that's like in the works?

That is one of the kryptonites. You found the little hidden spot where Facebook beats Google. We don't have that. That is something I'm very jealous of. I think I heard that it's coming. But all we have is watch people who watch this video.

Which is any, any percentage. I'm sure there is a percentage. I have not looked up what the percentage is, but it's basically anybody who's watched any amount of the video and then you have similar to watched this video. And both of those are good. We get really good results from both of those. So. But it's not as awesome as Facebook where you can have a different message for somebody who's only watched three seconds versus 25%. Versus 100%.

Yeah, got it. Yeah. Yeah.

I think with Google Ads, the thing that still blows me away to this day more than anything is how few people, people actually bid on their own brand name for search for search keywords. You know, that's sort of one of my and Joe's little secret trick to being so effective as affiliate marketers is we find products that the actual owner of the product isn't bidding on their own keyword and doesn't have any rules against bidding on their own keyword. And we just, we go and own the front page of Google on their behalf.

Yeah, they're, they're, it's, it's literally like founding, you know, free money. You know, they're just laying out there and companies are not scooping it up. And so affiliates can come by and go, oh, hey, look at this, there's a money bag here, 100%.

And you can do that all day long and create a nice little, little side business there or full business. I'm curious, like, so talking about Google Ads and like, where would you suggest to start? Maybe both on like the types of ads. And then I heard you mentioned an opt in page. So maybe like what comes after the ad? So you know, you're not just paying money to just pay Money, Sure.

So my kind of like startup recipe for paid traffic. I do it the same no matter what your budget is, because it's totally scalable, it's great for the beginner, and it's really good for the expert because they'll just, they'll just be able to put more firepower into it. You know, they'll have more gasoline to put into it. So it's branded search, retargeting and then a content upgrade. So let me unpack that a little bit. Branded search, we were just talking about, it's. You're just bidding on your own keywords, you know, So I would bid on adskills, Justin Brook, John Belcher, any of my instructor names, anyone, you know, my website name, my own name, my product names, you know, a bit on your. Your brand terms. And you're not going to pay any money on those until people are searching for you. So it's a great strategy for starting up, but it's also a really great strategy for established businesses. I made 30 sales a night, 30 sales a day overnight for an agora company, because they weren't doing this, I believe it. All their traffic was just going to the homepage. I whipped up a little Google Ad and I redirected all of them back to a vsl. They were like, oh, sales magic.

Yeah.

So, yeah, it works good for both sides of company. So you do the branded search and that's going to make sure that all the marketing you do later on, it inspires people to Google you. Everything you do, the social media, the word of mouth, the SEO, that everything inspires some level of people searching you. So you want, when they do, you want to have a controllable little device to send them where you want them to go.

So it's like a net. You're just extending the net to try to capture these folks and bring them in your little ecosystem there.

Right, right. And because we know that if we set up just regular marketing, like cold marketing, people are gonna fall off, you know, not everybody's just gonna click and buy, you know, and so we set up these nets for those people that fall off to come back. The second net is retargeting. And I'll be honest, I think Facebook is the best for retargeting you. Absolutely. If I were, you know, I think it's a mistake that some people are only retargeting on Facebook, but I would say it's a dire mistake if you're not retargeting on Facebook. It is. That is really what it's Meant for, you know, they, they browse the web for something, they go home, later on, they're on Facebook. Oh, here's that product I was looking at. I wanted to buy this, but I didn't have my wallet or I had to wait for him to ask my wife permission. Now she's sitting next to me and we can buy this together. Whatever. So retargeting is next. You should retarget everywhere because everywhere has pixels.

And that goes back to your intent idea as well is like the fact that like they've already actively did something with your branded search ad, clicked into that, landed on that whatever page is. And then retargeting, like you said. Now the intent's okay because they're already a aware of you.

They essentially raised their hand from your Google search ad and now your, your Facebook ad is just going after the hand raisers.

Well, yes and no. So, you know, you got to remember some of these people are startups. So their branded search. There may be no branded search yet.

True. Yeah. Yeah.

And so these, these are, these are preliminary things. But you're, you're right, because the next step, the third step is definitely going to be doing exactly what you said. So retargeting, you know, last thing I want to get across is making sure everybody knows like Snapchat has retargeting. Taboola has retargeting. Yahoo has retargeting. Google has retargeting, Twitter has retargeting. You can be retargeting a lot more than just one domain name on the web, which is Instagram or Facebook and Instagram. You could be retargeting all over the web. And there's a whole lot more web than there is just Facebook and Instagram. So. Yeah, and you can even retarget on YouTube. Okay, so you got your, your branded search and your retargeting. Those are your nets. Now you're going to do your cold traffic stuff. Okay. And this is targeting brand new people who've never met you before. And so what I like to do is I like to just have a blog post. The reason for that is you can, you can often get a higher. I don't want to get too geeky on here, but you can have a higher CTR with a blog post than you can with a sales letter. You know, there's only so much you can mess around. Sorry, you were saying something?

No, no, that's totally true. That's something we do as well.

But yeah, so you have this sexy title and it kind of has a trojan Horse effect. Because it doesn't look salesy. It looks like something they would want to read. You know, like 10 ads that made their business owners millions. I would like to read that. Or, you know, 10 books. Marketing pros or advertising pros. Read that. Newbies don't. You know, these are two of my blog posts. And so we advertise these things to the cold market, and then they read them. They're like, oh, wow, this is good stuff. And then they read at the bottom, oh, when we were researching these 10 ads, we actually researched 50 of them. Enter your email and, you know, we'll send you a PDF with all 50.

Got it.

You know, so now we're generating a lead, but, you know, I'll be honest, only about 35% opt in. Pretty good for a squeeze page. But that still means 65% of the people fell off, but we have them retargeted. And later on when they're thinking about Facebook ads, course they can be like, what was it? Ad kills or ad sales or something I was on. They Google it. Bam. We got our branded search ads, you know, and so it's kind of this cycle that really builds upon itself. And you start with $5 a day, one little blog post. Because remember, your retargeting isn't going to spend anything until you have traffic, and your branded search isn't going to spend anything until you have branded searches. So you start $5 a day on this blog post that has an opt in built into it, and that starts triggering the other things. And then you get another one at $5 a day and another one. Then you start bumping them up to $10 a day because you've worked on them and they're better now. And that's how you scale to, you know, the next thing you know, you're spending a thousand dollars a day and doing very well on the roi.

Yeah, I love, I love that strategy. I mean, it's similar to what we do now, but with, you know, a little extra.

I think you explain it better than we do.

Yeah, no, it's very. It's very simple. It's only three steps. And I like that. It sounds like you're setting up the foundation prior to, you know, getting that cold traffic in there. You're. You have all your nets set in place. Right. Right with the content.

So I'm curious. This is sort of two questions, but it's probably asking the same thing. How do you figure out what content articles to write, and how do you figure out what keywords to target? With your Google cold search ads. And obviously those questions kind of overlap a little bit.

I've never found a great answer to this. There are tools you can use, but still there's a level of guessing. Even when you're using the tool tools. It's kind of like, well, because this other company did this and they sell something like me, it should work. But you don't really know for sure. I don't think you ever really know for sure. But what it comes down to is the better you do your market research, the better you will do at all. The other steps at knowing what headlines to use, what blog post to use, what lead magnet to use, what keywords to use, what ad copy to use. Like, if you don't take the step of really doing good market research, and I don't mean reading a couple Amazon reviews like, that's not enough. That's good. It's a good start. But I'm talking about getting stalker level on your customers or your target customers, Facebook profiles, you know, watching for a week, what are they saying? What are they unhappy about? Don't read their comments that they're leaving on other people's posts, not just their wall and what they're showing people, because a lot of people manufacture that, but what they go and they comment. You know, how they treat others in their comments and the things they talk about. That's another Twitter. You know, there's a wealth of information you can find. You can see an entire year of somebody's conversations and interests and, and so really do it. Digging deep. And then the best one is, you know, do some interviews, call people over the phone because they will tell you there's rabbit trails that they go off on you. You ask them a couple of questions and then, you know, they give you the answer. And then you say, well, why did you, why do you think that way? Or why do you believe that? Or why did you do it that way? And they go off on these long tangents where you get these juicy details about their actual inner thinking processes. That's where all the good stuff comes from. And everybody skips that step because it's boring and there's no immediate ROI from it. But man, if you really sink into that, everything just falls in line.

Yeah, and it seems like you don't need to even uncover too much. It's just enough to get initial content out there. And I'd imagine you're going to learn a lot throughout this process alone. And then from there, with the leads you gather, you can then start talking to Every single one of those leads, if you wish, and then start honing in even more.

Yep.

That's cool.

Yeah. One of the things that I love about Google is. I don't know what you would call it. I'm sure you have a term for it. We call them a feeder campaign where we'll start with some real broad keywords that we point towards a piece of content and then over time we just look at what people searched for that led to a click and then we just start slowly over time, negative matching out the keywords that aren't relevant to what they searched to the point where we just sort of hone in on these are the keywords that work and we've negatived out all the keywords that don't work.

Ah. Are you friends with Dan Ryan or David Klein?

How did you know? We're really good buddies with them.

You know, I never really hear people talking about that and. Except for like this one circle of people. But no, it's, it's a brilliant strategy. It's. Some people have to look at it as an investment because it's not an immediate ROI thing.

Right.

But it is, it really pays off over the long term because you get the real keywords from that. You get to pick and choose the best ones and sometimes you find some that are just really cheap. It's, it's a brilliant strategy. It's not one that I talk about much because.

You have to be a little bit more of an advanced marketer to kind of grok the concept of how it works and why it's so valuable. But. Yeah, no, that's a phenomenal thing to do.

I love that you called it. Yeah, I was gonna give him credit. I was gonna give Dan credit. No, you beat me to it.

Yeah.

Dan Ryan loves getting shout outs on this show.

He just refused. He refuses to actually come on as a guest, but he listens to every. I know he's listening now. Hey, Dan.

Well, well, John. John, or not John, Dan, I think was a, A co host on this episode when we brought on Mike Rhodes.

That's right.

And also on the episode where we brought on Ralph Burns, he wanted to, he wanted to jump on and ask them some additional questions beyond what we can ask them.

We should invite him today. Damn it. Sorry, Dan.

So he's going to love the fact that he got some love on this episode.

That's rad, man. I love that strategy and thanks for letting it out because I think that is a simple way to start for anybody. Like you said, newer, older, in the game and for a new product. It sounds like you can probably launch something fresh this way and even gauge interest just to grow a list and learn if there's any interest for an offer out there for that particular niche.

Absolutely.

Yeah.

Now, just kind of some final wrap up questions. I know we're getting tight on time here. What's your sort of tool stack? Are there any tools in your business that, that you couldn't live without? Any. Anything to help you with your ads or anything like that?

You know, I've. In the 15 years in this game, I've tried so many CRMs and I always come back to ActiveCampaign. You know, it's, it's the one that, you know, probably not the best for beginners, but you know, you start with something smaller, eventually you have to switch over. And if you just went with activecampaign from the beginning, you'd probably be better off.

Yeah.

So ActiveCampaign is one of my big ones. And then I also do have to let people know that I am sponsored by ActiveCampaign. Just means I have to write blog posts for them and they give me free product. But I still, I love them like I loved them before I was sponsored.

We use them too, so. Yeah, we'll give them props.

Yeah, yeah. You know, Google Sheets. I'm not sponsored by Google one day. That would be amazing. I love Google Sheets. Zapier. We use WordPress for everything in AD skills with wishlist member.

Wishlist member gets the job done. I wish, you know, I wish they were a little bit more responsive to some new features, but you know, hey, I can't beat up on them. I've done very well thanks to them. So yeah, that's what we use basically, you know. Yeah. ActiveCampaign runs our email list. Oh, we're using Pipedrive now for our sales guys.

Yep, Pipedrive's good for sales. That's perfect. Yeah, it's gotten shout out.

Yeah. But there's just so much that can be done with just WordPress, Google Sheets and ActiveCampaign. I mean you, you could get really far with just that.

Yeah, I love it. I mean, we use ActiveCampaign as well. All of our customers are on Active campaign list. I love it. We also use, we also use Drip, but Drip has shifted more and more towards being very E com focused. So we're probably going to eventually move all of our leads over to ActiveCampaign.

Yeah.

But yeah, some of these other ones, there's Drip and then there's that Other.

Convert blog bloggers.

Oh, Convert Kit.

Convertkit. That is. Yes.

Yeah, convertkit. Yo, I like them, but they, they specialized in a different type of customer that wasn't me. And so it just lost a fit. But I mean, I think they're great if your E Comm drip is great. If you're a blogger, you know, ConvertKit is great. You know, for me, I like ActiveCampaign because it's like business model agnostic. It doesn't matter what business model you are. You can just grow. I'm, you know, rambling too much about.

No, you're good, you're good. You keep it simple. And I think that's. That's what's so powerful with. That's what it just sounds like you're keeping. You're just looking at what matters the most. And that's how you can be a fricking nomad and, you know, be hanging out in your car running a badass business. Man, this is cool. What's another question? I'm just curious, like. And we'll give a shout out. Yeah, Matt's got a lot.

Oh, yeah. I've got retargeting recipes in my hand. The book, I keep it on my desk and refer to it. It's a super, super handy little guide to all the various retargeting strategies.

Sure.

You've even got more that you're teaching now even since this book came out, right?

Yeah, yeah.

So, yeah, we'll link that in the show. Notes for retargeting recipes. That's Justin's book. What's another book that stands out to you? I'm sure there's a lot because you read so much, but something you just go back to often that you reference. Maybe you recommend it to business buddies. Maybe it's something about life in general, something you recommend.

You know, the, like the crucial book. If I, if I had to grab one. And there's this. This is a really tough thing because there's so many books that I like. But, you know, fires in the House and I can grab one book. I only got time to grab one. I'm grabbing the ultimate sales machine.

That's.

That's like my bible. I mean, if you, if you like, if you think about what's in that book and then you look at everything I've done, like the way I do my face, the way I do my blogs, my email list, like it all, it's like, oh, he was just doing chapter three here, and then he was doing chapter four here.

And man, that's A good one. I love it.

I need to reread that one. I read that one years and years and years ago and I. To be honest, I don't actually remember too much about it, so I need to pick that one up again.

It's been a while.

Yeah.

Dan Kennedy. And I love the way that you.

Chet Holmes, I think.

Or Chet Holmes. Yeah, my bad. Yes. I'm just thinking of another one. I love how you frame that thing too. If there's a fire in the house, you're grabbing one, but.

All right.

I think I'm going to swipe that for the next time we have.

Well, very cool. Justin, thanks so much for spending time with us. Where do you want people to go after listening to this episode?

I want them to go check out my free YouTube videos and I want them to Google Justin Brooks that they can find other interviews and all my social media because I'm very adamant, believer that if you find those things, you'll then want to come to adskills.com and buy stuff.

Nice. And you're gonna learn a crap ton along the way, guaranteed.

Oh, man. Just following you on Facebook and seeing the sort of questions you pose and the responses you get, people are gonna be blown away.

Yeah. Can't go wrong. Sweet, man. We'll link everything up in the show notes for everyone listening.

Okay.

Justin, thank you for your time, man. And thank your family for us too.

No problem, man. Thank you for having me on, guys.

Yeah, man.

Hey, thanks for listening to that episode. Hopefully you enjoyed it.

You dang right you did.

Of course you enjoyed it. What's not to enjoy?

We weren't gonna publish it unless you were gonna enjoy this.

If we don't enjoy it, we don't publish it. Therefore, we only publish the stuff we know you're gonna enjoy.

We listen and read the notes as well. So very, very true.

Well, you know what I want to do? I want to actually start reading some reviews of some of the people that listen to our podcast because we're getting some really cool reviews. And also I want to kind of incentivize people to leave more reviews because then we're gonna read them for you.

Hey, man, this is our shout out section. Yeah, that's kind of what this is gonna become for sure. The outro shout out section. So, yeah, let's do some reviews and prior to that, let's talk about some.

Of the guys that have supported us.

Yeah. And there's a couple shout outs from our friends and some other folks that reached out to us. These two actually are our friends. They're pretty close friends of ours and they support our show. So, you know, if you want to get more of like an exclusive shout out, reach out to us. We have a couple spots available occasionally, so it depends. But the first, you know, our buddy of ours actually, Steve Olsher, he's one of our masterminds, he runs a podcast called beyond eight Figures. And they're chatting with just amazing entrepreneurs who do have either exited or they currently run a business that is above 10 million. And they basically grill. So they have three hosts over there, Steve Olsher, Mary Goulet and Richie Otey. They're all buddies of ours as well, all in San Diego. And they basically grill them until they figure out their methodologies, the tactics and action steps that actually got them to accomplish that, which are what few companies ever would ever get to that point.

For sure. It's a great podcast. They cover a lot of ground and you know, they're. The whole thing is trying to uncover what goes into creating an eight figure business so that other businesses could sort of reverse engineer the success. So amazing podcast. That's Steve Olsher's beyond eight Figures podcast. Definitely go check it out on Apple Podcasts and everywhere where you listen to your favorite shows.

You gonna like it. It's very similar to this one with different approaches. So I think if you're a fan of this, you're gonna love his show beyond eight Figures.

And then our other supporter for this episode is our good buddy Casey Zieman's Easy Webinar.

Bam. And both these guys have actually been on our show too, Steve and Casey. So if you like them, you can even check out an episode too.

Yeah. So check out EasyWebinar.com hustle because Casey put together a 20% off deal for listeners of Hustle and Flowchart. So EasyWebinar.com hustleen now, Easy Webinar is kind of a webinar tool, but it has live webinars. It's got automated webinars, it's got kind of hybrid webinars. It's got all sorts of, you know, social media functionality. It's got, it's pretty much like the only webinar platform you would ever need. It's got everything all in a single platform. A lot of the other platforms you got to buy one product to go live and one product to go automated, and one product if you want to. And this one is just, you know, you get Easy Webinar, you're covered, you got it all. So if you want Easy Webinar. Get it for 20% off. Go to easywebinar.com hustle and again, I just want to thank our partners and our supporters on this show. Casey and Steve. We love you guys. Let's go talk about some of these cool reviews we're getting.

Yeah, let's get into them.

I got another review. I got a review. Not another review. Another review from last week's episode.

We've been getting loads of emails and loads of people asking us, how do you pick these reviews? Yeah. So what's our process, Matt?

Our process? I go to a tool called Chartable.com which aggregates all of our reviews from every country. So whether no matter what itunes, you wrote it into we platform. Right.

Or is it just itunes?

I think it's just itunes. No, I think it might just be itunes, But I'm not 100% on that. But anyway, I go and I use my little scrolly wheel on my mouse and I just scroll down and then I stop real quick and I go. That revenge you.

It's like. It's like as a kid, I always just spin the globe. I'm like, I want to go there.

Exactly.

And then we land in the middle of a desert in like, Africa or something. I'm like, I don't have enough water or a camel to survive in that. I don't want to go there.

Or most likely you spin it and you're like, the Atlantic Ocean crap. I'm screwed again.

So that's kind of like with our reviews, we could land on a one star.

We have.

We have. With our globe spinning. Luckily, we only have one of those. Yeah, somehow we found that one. Yeah, it's because we actually picked that one.

It's because the earth is flat.

Joe, we're going there.

No, we're not. No, we're not.

All right, so what do we got today?

All right, so this review's title, 5 star review is amazing content from 2amazing guys. I'm absolutely loving the Hustle Ampersand Flowchart and podcast. Sorry. My art app changes the, you know, the and symbol to like this weird Ampersand.

You just had to say it, so.

I just had to say it out loud. I'm absolutely loving Hustle and Flowchart podcast. Matt and Joe have a great way of engaging with their audience. I find it super easy to learn techniques and strategies from them to implement. I'm also an evergreen profits letter subscriber. Love how much value and content they share. Everything they share is actionable, simple, and their great personalities Shine through. I've already learned some great tips from just the first three episodes of this podcast. I probably should have mentioned this one is a pretty. This one is going way back a bit.

That is true.

Yeah. A review from early days of the podcast. But you know what? We want to show love to the people that left reviews early too.

Yeah, man. We have a lot of loyal folks that have stuck around since the beginning, which we can't thank you enough. Matt, I was actually disappointed when you're reading this review because who is this? Actually, I left the review.

It was Elle Musto. I think this. I think her name's Leia or Leah.

Musto possibly sounds familiar. So she. She used a lot of ampersands and I thought Matt was actually going to say that every single time, but he didn't. He kind of let me down.

Yeah, I think it might be this app change the and symbol to like this.

If she wrote that, that would be very good.

That would be very odd.

But yeah, no, that was an amazing review. Thank you, Leah, I believe. Leave it to Leah or Leia. Yeah, good reviews all around. We love this stuff. Please keep them coming and, you know, leave a review. Honest reviews are great. Don't have to be five stars, but we appreciate the five stars when we do our glove spinning so we can read you out. So thank you. We love you.

Thanks everybody for listening to this episode of the Hustle and Flowchart podcast for taking the time to listen. We want to give you you something a little bit special. Every single episode that we do, we actually have somebody on our team take notes. We basically have a Cliffs Notes version of every episode where you can go and find all of the tips and tactics that they laid out, all of the resources that they laid out, all the good stuff from this episode. We actually have a nice simple notes version that you can find on our website. So go to evergreenprofits.com find this episode that you just listened to and give us your email address and we'll send you the notes. Thanks for listening.

Go get it.

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