Mark Lack - How To Build An Audience With Other People's Money

And celebrities only care about timing and attention if it's the right time for them. Because of a book launch, a charity event, a seminar, a product, a movie, a documentary, whatever it may be. If the timing is right and you guarantee enough attention and eyeballs, any celebrity will say yes. And as you guys know, I've done 2,000 interviews. My show's on Amazon Prime. Airplanes, radio, television. We got the formula dialed in. It works extremely well. And boom, boom, boom, boom, boom.

What's up, everybody? You're listening to the Hustle and Flowchart podcast with your boys, Matt Wolf and Joe Fe.

What up? We're back for another episode, Hustle and Flowchart, with this guy to my left at your right. But you know what? We talked about a lot with an amazing guy named Mark Lack. You've probably heard of him or seen him. He's done, like, thousands and thousands of interviews. I'm gonna have him tell you more.

Hey, what's up? It's Mark Lack, and I just finished my episode on Hustle and Flowchart, and I just wanted to let you guys know that we talked about one of my best ways that I've been able to generate tens of millions of dollars in sales and how you can e borrow anybody's celebrity status, billionaires, influencers, thought leaders, and experts to do an interview with you completely for free and how you can get millions of people to watch it also completely for free. So if you want to know how to do that, we break it down step by step in today's episode. Check it out.

Thank you, Mark. That was rad. All right, so let's go listen to this interview. Listen to him and us banter around. You're going to learn a lot. Go take. All right, we took the notes. You can take some notes, but that's at your discretion. We took them already for you, so save your hand. And you're typing skills go to hustleandflowchart.com. hustle. Wait, check that one up. Hustleandflowchart.com notes. And you will get them for free. Hustleandflowchart.Com notes. Get the notes of this episode. Let's go check with Mr. Mark Lack. We're rolling. Mark, great to have you, man here.

Good to be here. I'm excited.

Yeah, well, you're rocking our favorite team's hat. That on purpose just because we're here. No, but San Diego pots got to.

Give a shout out.

But, man, it's. It's cool to have you here, man. And you and I chatted Maybe a couple weeks ago. And it was like, it was supposed to be just a little jam sesh, get to know and figuring. It was just like you were just. It was schooling, man. It was just like, oh, man, you've gone deep into everything you've done and, you know, back and forth, left and right, man. So it's.

I think one of the big differences is for me, it's my passion and I actually really enjoy this stuff. And some people are in it for. They're in it for the business. Some people are in it because they've been doing it so long they don't know how to do anything else. Some people are in it because it's their passion. Some people are in it for the money. Some people are in it for their certain reasons. I truly am passionate about this, which is why we were just connecting for like five minutes. It turned into like an hour long jam sess, just talking about marketing and funnels. So I'm excited. We'll share some of this with your audience here.

Appreciate that, brother. Yeah. Because you're an open book. You were to me then, and I know you're just a. It's a depth of knowledge. But let's go back really fast. You know, we won't go deep on the story, the background, but I love the whole fact that you started with paintball, of all things, back in like, what, high school age? Yeah, yeah. And you were crushing it, man. You're like, top of the game. But it was because what you're motivated to not do school, it was mundane. Like, you just were like, dude, I'm not made for this, so I'm gonna make my own thing.

Yeah, dude. It was a unique time in my life. You know, for whatever reason, school didn't click with me. I didn't vibe with what I was learning. The teachers didn't seem to do a good. When I said, why do I need to learn about this? Their answer was, you know, because you need to get it to the next class. And I was like, when am I ever going to use this in real life? Like in my career? You know, you aren't, but you need to learn it. And I was like, that's a pretty lame answer. And so it just propelled my hatred for the formal education system. I was learning from a lot of teachers. God bless teachers. But, like, most teachers are not living the results and the life that I want. They don't have the health that I want. They don't have the relationships, they don't have the finances. They don't really seem to have it. In my model of life, I like to learn from people who have achieved what I want. And in the formal education system, after you learn your ABCs and you get into like high school, you're not really learning that valuable of information by my definition. Which is why a lot of my high school and college friends are dead broke and live with their, you know, live with their parents right now, unfortunately. And then, yeah, paintball was my weird outlet. Like, you know, most people need an outlet. It could be drugs, alcohol, video games, sports, you know, your friend, click, skateboarding, whatever your thing is. Everybody finds that when they're, you know, growing up and we still have it as adults. For me, weirdly, paintball was my thing. You know, run around and shoot each other. I was terrified at first.

What do you say, man? Like, I was.

Oh yeah. I wasn't natural.

I love.

I was definitely not a natural. I was terrified to get shot.

Yeah.

But for some reason I enjoyed it and it just became my passion and I went all in on it. And within, I think about five years, I was, I was playing competitive. Yeah, I didn't just start competitive. I progressively got into competitions. And then from there I became, you know, rookie knob, am semi pro, and then professional. I got on the best team in the world. Team Dynasty. And. And actually out of San Diego.

Yeah, I've heard of them actually, because I was. Yeah, yeah, it was kind of tapped in for a little bit there.

Yeah, yeah. So I was on the best team in the world. Team Dynasty. I was ranke one of the top 10 players in the whole world. And I made $300,000 in high school playing professional paintball. Which is crazy because it's like, how could you make multiple six figures in high school playing. Playing paintball? But I try to tell people if you're the top 10 in the world at literally anything, you either have a massive following on social media or you're getting paid sponsorship money and money for winning local competitions and 20 grand here, 50 grand here, 10 grand here. It adds up plus your sponsorship money. And so that was my unique world that I lived in. It got me addicted to what it felt like to be a rock star. Like I was a rock star in that little world. I could take my jersey off and sell it for $1,000 cash. When I was a 17, 18 year old kid, I could just take my jersey off and be like, boom, thousand dollars cash. And scribble my initials on it with a Sharpie. So it was a really cool time and it got me Addicted. But I lived in this weird paradox where Monday through Friday, I went to school and I was the stupid kid who failed. Nobody wanted me on their class projects. Nobo would study with me because I was dumb. And failing classes, I learned to outsource and delegate, which they called cheating in school.

You did that too?

I did.

But in real life, that's literally the way you become a CEO and become successful is you use every resource, everything at your dispense, people you outsource, you delegate. You find people smarter than you to do the stuff that you suck at, like chemistry or whatever. And so that's what I did. I became friends with smart kids, and I found unique, creative ways to outsource and delegate and. But yeah, dude, it was an interesting time for me. It was like, Monday through Friday, I was like Clark Kent, like, Like working at the 9 to 5 job. And then on the weekends, I felt like Superman. Like, people were just like, yeah, like, you're, like, on the best team ever. You're, you know, you're famous. Like, I could roll up to, like, you know, Camp Pendleton paintball park and my gear, and, like, everyone was like, oh. And it just. It felt really cool to be like, you know what? I'm a loser in school, but I'm super successful and cool and the best at this thing. And that made me feel good. And I realized I don't want to ever lose this feeling. I don't ever want to go and get a 9 to 5 job and be like, you're the guy who was the high school quarterback, and now you're a loser for the rest of your life, and you hang on to that little thing. Oh. Back in my paintball days, I was the cool. I was so cool. But now. And so I was like, how do I become a rock star and, like, make way more money and live my best life forever? Because paintball is not going to be it. Yeah, paintball is not like, basketball or soccer or football or tennis where you can actually go and make millions and be famous. I was just very tiny in my little sport. And so I was like, I got to find a way to get rich and, like, prove everybody in school wrong, because they still didn't think I was smart because I made money in paintball. I was. I was. I was even weirder. It was that cool to some people, but it was weird to others. So I was like. I started hitting the Internet. I was like, all right, how do I get rich? How do I become successful? How do I become confident and become, like, the Guy, my definition, like, you'd see in a movie or something.

And I found Tony Robbins and a bunch of other great mentors. John Assaroff, Brian Tracy, and so many others I could list off. That just changed my life. And I became addicted. And I started the words they said on YouTube videos and in their books. It was like, oh, my God, I am a. I'm a closet freak student. Like. Like, I love to learn. I just didn't know the stuff I was learning was garbage. And I. That's why. That's why I was stupid and turned off. But I'm actually a closet freak learner. I got. I have thousands, thousands of books behind me and that. I've read all of these. I have a whole nother bookshelf in another part of my house with books I haven't read yet. I got 200 books on the floor over here that won't even fit on the shelf. And so I'm, like, a closet free learner. And so, like, when I started hearing stuff that I was like instantaneously. You know, when you hear something in business and you're like, oh, I'm gonna make a million dollars off of that, you're like, over the next six months, when I apply that right there, I'm gonna get rich. Like, that's such a. That's such a cool feeling when you hear something and you're like, I know that's gonna help my relationship, my health, my business, my finances, my accounting. And so I heard Tony Robbins and these other people, John Assaroff and Brian Tracy, and think and grow rich and so many other things. And I was like, this stuff is gonna change my life. I just. I hadn't. I hadn't done it yet, but I knew what they were saying worked. It was like, once you understand one plus one equals two, and your brain's like, so then two plus two is four, and you start to understand, like, basic things that just make sense. And so for me, once that. Once that clicked, my life changed, bro. I became addicted. I was ditching class to go study. J. Abraham, Tony, Rob, Chet Homes, Sales, marketing, copywriting, persuasion. All the things. Personal development and how to make money. And it just. It changed my life, dude. And I started to make six figures, and then multiple six figure, then seven figures, and then multiple seven figures, and now eight figures, and so blessed. And, you know, my passion now, obviously, is sharing with businesses and people, you know, how they can change their life and how they can change their money situation. And, you know, my thing is, like, personal branding. But really, I'm a sales and marketer till I die. Personal branding is just kind of the, the cherry on the top of good sal and marketing.

Well, I would say that's what allows you to do all this stuff, right? I mean, with the credibility, the authority that you create through the branding. And then what we want to get into, which you do amazing. And you've done what, over 2000 interviews all over the is connecting with celebrities, connecting with big thought leaders and kind of borrowing authority. But you have a really cool mechanism on how to do that.

Well, on the other side, you're going and spotting brands and making deals with brands and getting the brands to actually support and fund the growth of these shows. Got this really cool closed loop system going on where, you know, you get the celebrity, you create the video, you get the brand to reimburse you for the growth of the video that you got with the celebrity, and then you just keep that cycle going. And it seems like the show just kind of exponentially grows as a result.

Yeah, it's, it goes back to the old Jim Rohn saying, which is if you help enough people get what they want first, then you will get everything that you want second. And I think we live in a society now where everybody, not everybody, but a lot of people have just been taught or conditioned to think, yo, I gotta get mine, I gotta get mine first. Then you get what's left. And so for me, you know, I love that saying and I always try to live by that. Like that's exactly the formula that we had talked about and you just quickly summarized, which we can get into if you guys want. But it's like you're helping the influencer, the expert, the thought leader, the celebrity, the billionaire get what they want, which is attention on an interview to talk about their thing at the right time, their book launch is coming out, they talk about their book, whatever. And then if you want a sponsor, then pays for the money to be the sponsor in that episode and you can use that sponsorship money, which is pure profit to some degree, to then promote the interview. Because Facebook, Instagram, YouTube, LinkedIn, Google, they all have what's called a pay to play platform. And if you pay money, you can run ads and target a specific demographic in person, and you can continue to invest money in those ads to get however many eyeballs you want. So theoretically, you could get a million eyeballs guaranteed by a specific demographic every time with absolute precision. Therefore, you could theoretically pre negotiate in advance. Like when you go and buy real estate, you know, the bank will Back it based on certain terms. So you can go make deals before you even have the capital because you know the bank will agree to specific terms. Same thing. You could, theoretically, with my formula, go and guarantee a celebrity will do an interview for half a million or a million views. Knowing that you could come out of pocket and fund that yourself if need be. Or a sponsor will pay the money, and the money will be used purely for promoting the video. And you could tell the sponsor, would you like your sponsorship to be played in a clip with this celebrity or influencer or a billionaire or thought leader or expert? It's gonna get a half a million views. And the sponsor says, well, that would be worth $5,000. No problem. Half a million people with that celebrity watching this episode, probably for a good duration, because of the celebrity, I'll pay you five grand for half a million views. And lo and behold, their five grand is what's paying for the half a million views. Because mathematically about five grand will get about 5, 500,000 views. There's a huge deviance, or I should say variance in the change. Like 5 grand could. Could get less 5 gr. More depends on too many factors to rifle off. And the big difference is when you're boosting a post on Facebook or promoting a post on Instagram that's native to the platform and it doesn't link people to your website, your lead magnet, your funnel, they give you a big discounted delta. And so the difference becomes $5,000 on an ad that links to your funnel and your website and takes people off of Facebook. Cost a lot more because the algorithm is set in a certain way that says you can pay to take people and show them your ads and take them off of our website to yours, take them off of. Or YouTube to your website, and you can do whatever you want with them as long as you're compliant with our policies. But if you are literally uploading a native video, meaning it's native, it's on Instagram, it's on, like you post on Instagram, it's on Instagram, it's a native video to Instagram. I go find your profile, there it is. It's native to Instagram, it's on there. You can literally pay to promote that video. And it has no link, no call to action, doesn't take them anywhere, it leaves them on the native platform. You're literally giving Instagram money to show Instagram people a video on Instagram that stays on Instagram. They give you a massive, massive discount. Because the algorithm, Algorithm knows. Holy crap. This person's paying us money to leave them on here. How? Why? Well, okay, we'll give you a discount. Yeah, well, we'll give you a discount and we'll get a lot of people to watch this for cheaper than normal because I don't know how you're making money. So we'll give you a discount so that you keep giving us money for theoretically nothing but engagement and eyeballs. But attention is a commodity. That's why businesses pay $5 million for a 32nd Super bowl ad, because it's. That's 100 million people. But there's less targeting and less attribution to a Super bowl ad that they pay $5 million for than $5 million on social media. Yeah, that would be like a billion views. And you can have attribution, targeting, retargeting, and all these other factors. So the model is beautiful. I just took my concepts of like direct response advertising and then like, like reverse engineered how you could pre guarantee just like with a banknote. Right? Like, or leveraging collateral with other investments or real estate deals. It's like, oh, wait a minute. I could tell the celebrity I'll guarantee a half a million views. And I could tell the sponsor I guarantee a half a million views of which both of them say yes to. And then the sponsor gives me the money. And it's like you're actually negotiating things that are hinged on the other thing, but yet they both say yes at the same time. Because they both say, and then in worst case, you pay the money to get the views anyways.

Which.

Which I do all the time. Because I'm like, I don't even want to sponsor in this. I'll be the sponsor myself of my own episode. But you guys get the point. It's just a beautiful formula. Why does a sponsor pay for views with a celebrity? Beautiful. Why does the celebrity say yes to the interview with you? Who's got no show, no proof, no, they're the first person you've ever interviewed because they want a half a million views and you can guarantee it contractually if need be. Usually you don't need a contract. You just say, I'll guarantee a half a million views. And if they say, well, it's weird. When I look you up online, I don't see a podcast or a show or anything. You say, well, that's great. I'm glad you brought that up. But what's different about us is we're starting our episode with the best guests, and we have a budget to promote every single episode. The same way that I would promote a TV show, a PR promotion, be featured in local radio television. The same way that I can run a YouTube ad targeted to an audience until it reaches millions of people. You ever seen a bunch of ads popping up on your screen before? That's what we're gonna do with your, with your episode. You're gonna be fucking everywhere. Sorry if I can't curse on you. You're gonna be on, you're gonna be everywhere because I'm gonna pay to promote it. And we have an episode. Oh my God. You got to see the face, reaction to this of the influencer, the celebrity, the thought leader when you say that. They're like, everybody just invites me on their podcast and they never can guarantee me views and my targeting of the audience. You're guaranteeing it and you're gonna promote this with money and back it. Oh, that's beautiful. It gets the best response ever. So just for people wondering, how do you do this if you don't have a show and you've never done it and you don't have a track record? You just say that we have a budget to promote the heck out of this thing. And so yours is guaranteed a half a million views. We can even send you a one page contract guaranteeing it. But trust me, it's gonna happen. And so it's a beautiful thing to be able to guarantee the views. And celebrities only care about timing and attention if it's the right time for them because of a book launch, a charity event, a seminar, a product, a movie, a documentary, whatever it may be. If the timing is right and you guarantee enough attention and eyeballs, any celebrity will say yes. And as you guys know, I've done 2,000 interviews. My show's on Amazon Prime. Airplanes, radio, television. We got the formula dialed in. It works extremely well. And I was doing this before my show and that's how I got the show and got it to be even bigger is, you know, because this formula works so well, it's actually what led to, to me being able to, to get to business Rockstar. So it's like, I think it's one of the fastest ways for somebody to build a really big show, whether it's a YouTube channel, which I'm going all in on now. I regret not doing it sooner, but yeah, dude, it's a fun formula. That's just one of many strategies we can talk about.

Well, that's, I think that's a key one. And the one thing I wanted to add just really quickly before diving in is celebrities because we've started to do this model and you get the attention immediately from brands because they're not used to this, you know, of like, oh, you're reaching for celebrities. People with massive followings already. So they already understand. Cool. Well, you know how to target, you know, if you say you're a Groot hacker and all that stuff, they kind of like brands like, ooh, really? Okay. And then you have the celebs over here that want the promotions. They always have books coming out, you.

Know, like something that they want to talk about.

Movie something. Yeah.

And they're not used to the guarantees. So you're like immediately, you know, you talk to their agent, assistant, whoever's the gatekeeper.

Now they're all watching NFTs.

Yeah, they all have some best, everybody has some project or thing to talk about. And a lot of the times they sometimes they contractually for their book or their documentary with their, with their Netflix or whatever, they contractually have to go on a PR promotion tour or a book signing tour and they have to contractually get on as much PR as possible. And so when the timing is right and you offer the right attention, it's, it's almost like a guaranteed formula for success. So that's why I say follow the people. Make your list of your Dream50 or Dream100 people you want to interview. Follow them on social media if they have a website, subscribe to their newsletter if they have one or get notified. Stay on their notification list. Reach out, become friends with their executive assistant, their right hand person of their company because they're usually more accessible. And you can say hey Cheryl or hey Jim, let me know when Tony Robbins is available and wants to talk about their new book coming out. Because whenever it's right or their seminar or anything, they want a lot of attention on which every year any big person has at least one thing they want attention on, at least if not year round. Yeah, like I interviewed Grant Cardone for like the second or third time because his, his billionaire undercover TV show came out. He wanted it, he wanted to go on a PR thing and get it out there. He knew Mark always guarantees views. Same with Tillman Fertitta, the billionaire. I have billionaires following up with me because they're like, oh yeah, Mark always guarantees views. Other places might be hot periodically or whatever. Or they can't guarantee it. So it's kind of gamble. We don't know if the episode will get that much engagement. But if it's guaranteed because they have a dollar budget behind promoting it then it's guaranteed, is guaranteed. So yeah, it's a beautiful, it's a beautiful formula.

It is.

That's really cool. Do you think that all of the sort of media platforms are kind of created equal when it comes to download numbers? So if you tell somebody we're gonna get you 500,000 downloads, they don't care if it's on YouTube, Instagram, Facebook, as long as you get those numbers, is that all that matters or do they prefer it on a specific platforms?

Yeah. So getting into semantics, which I guess is more facts, a download would not happen on, on Facebook or YouTube because it's, it's a view, it's not a download. You don't download a video on Facebook. So getting the term, getting the terminology correct is important. And so, you know, I think the most important thing is the eyeballs. As I say, views, not, not impressions. Because impressions would be even more. Right, you might have, you might guarantee 500,000 views, but that might, that might be like 2 million impressions. And an imp essentially is somebody, somebody scrolled past it, they saw it for like one second or less and it was like, you know, when you're scrolling and you see stuff but you don't stop on it long enough for it to eat, for the video to even play and you're just kind of scrolling and you see and you see and you see and you see and you just kind of keep skip, skipping. That's an impression because you saw it for just a super short period of time, it doesn't even really count. Now granted, some marketers would say after 50 impressions or 100 impressions, you have a higher chance of somebody buying. But, but a view is even better than an impression. And I would go, I would dare to say that potentially in certain context, a download might be even better than a view. But, but I would need to know what is the download actually inferring and is there, is there data and attribution around how much longer watch time somebody gets on a download than on a YouTube video of YouTube view. And I would personally say that a YouTube view is probably most valuable because in my experience I don't watch 10 second YouTube videos. I watch 3 minute, 5 minute, 50 minute, hour and a half long YouTube video, interviews, podcast episodes. But on Facebook or Instagram, you know, I might watch it for a minute or two minutes or three minutes and just the nature of the state that I'm in when I'm on the app. I rarely put myself in a situation to kick back and scroll through Instagram and Facebook But. But I constantly scroll through. I hate to say it, I constantly scroll through Facebook and Instagram when I have one minute.

Yeah, yeah. And you're quick too. You know, you're not paying.

Two minutes. I have two minutes. And before a call I'm like, well, I can't really accomplish anything business related in two minutes without interrupting my flow.

Yeah.

So let me check social media for two minutes and then I just aimlessly scroll and I see, like if there was any important things or whatever. And then I can. Okay. And I can just put it down. YouTube though, it's more like I'm making an intention to watch an episode, to listen to it in the background while I'm trying to get some stuff done. You guys get the point. So I think YouTube is probably one of the best places that I would suggest. And you also have the highest probability of growing a subscription channel. One of my biggest mistakes was I did a lot of what I'm teaching on Facebook first and Instagram. The other thing too is Facebook's getting more strict and they'll ban you more easily. So. So that was another thing. I got banned for like six months. And so then I had to, you know, redo it. YouTube's a little bit more loose. They'll let you get away with more. So my suggestion would be to do this primarily on a YouTube channel, because YouTube has the highest likelihood of you making more money building a subscriber channel. And YouTube's the only platform where a video from five years ago can go viral today. And so that mean. That means that you could wake up one morning and your video from 2018 starts to go viral or your episode with somebody who's a conspiracy theorist. I'm just making this up, talking about what's happening today. They talked about it in 2017.

Yeah.

And all of a sudden that video from 2017 goes viral because the stuff they said back then is now happening today. And it's like, oh, so that videos. That's. That's what I'm saying is like, it's the only. That'll never happen on any other platform. Only YouTube.

That's why you should engine. Right. It's like you get recommended recommendation. Exactly it Every single day.

Yeah.

When you're scrolling YouTube and I.

And I do that. Like I watch YouTube on my TV at home. Right. I don't even barely watch YouTube on my computer. I watch it on my Roku now. Like, it just. It's another TV station. There you go.

There you go.

So totally makes sense.

I'm curious Of So you mentioned the 5K and this is maybe getting into more some details but like let's just say hypothetical sponsorship. 5K. Like where are you going to go for. Are you going to go YouTube ads? Since we're talking YouTube right here.

Like right, yeah, you would go to YouTube, you would run a YouTube ad. And so there's a couple different ways you can do this. You can promote an in stream ad which is going to be where somebody could press skip. That's like the most common way that we've seen it. Now you could force people to watch the whole thing. But I wouldn't do that. I would suggest an in stream ad that's skippable. And the reason why is because the first five seconds is free. And so that's why if you remember Tai Lopez, hey, I'm here, I'm here in my garage. Everyone remembers that part because that's the part everybody watched and then every, and then, and then everybody pressed skip.

And he wasn't paying for that.

He didn't, he got everybody to know him for free by going, hey, what's up? I'm here in my garage and you know, it's better than my Lamborghini knowledge in these books. And so that was only if you made it to like six seconds. But the first five seconds is free. So if you can create brand awareness in those first five seconds that people could remember, hey, I'm here in my garage. But something obviously better and directly related to your channel that's gonna help you basically become more famous for free. So you could theoretically get millions and millions of people to see something for five seconds for free. So be super strategic on what that is. And that's there's too many scenarios where we could role play what that could be for sure. But I like to do the in stream ads with the skip. And then what I, what I would do is you could play the full episode if you wanted if that's what you were promising for the views. Another way to do it as well, and this is sometimes better, is normally people aren't going to watch a 30 minute interview on the, on the skip because they did have the intention to watch something else. So my other suggestion, and you could split test this yourself. And this is sometimes better for this is you would put it on the recommendation tab as an ad. So when somebody's typing in motivation and your interview is on motivation, your ad is at the very top of all the recommended videos as a, as a video under the subject of motivation or Tony Robbins or Gary Vaynerchuk. And so that's also better because then when somebody clicks it, they're making the conscious decision to watch your video and you'll see the views start racking up in a hundred thousand, two hundred thousand. And so people are like, oh, that must be a hot video. Because we're all biased. We think that, oh, it has a million views and it was uploaded yesterday. Damn that I gotta watch that. That must be a hot video. And so it's at the top. And some people are stupid and don't realize it says yellow highlight ad. But the point is, the recommended is probably the best place to go. So people are searching and yours is at the top. They're gonna click it. In stream is a little bit better for like your sizzle to get subscribers. So what I would do for the in stream is I would take maybe like my top two or three celebrity interviews and I just quickly have their face. So anytime you're searching, like Jordan Belfort Wolf of Wall street, or Gary Vaynerchuk or Tony Robbins or Grant Cardone, I would have like a clip of them pop up real fast. Say something just so gangster. Then another clip of the next guy, so gangster. Another clip of the next guy, so gangster. And so I'm just sitting here like, oh, this is like all the dopest stuff with the music edited and cuts and clips and yeah, and I make it like this hot little like one to two minute, three minute thing, max. And then, and then I would come on and I'd be like, what's up? This is the, this is my show, blah, blah, blah, blah, where I sit down and interview your favorite people, like, blah, blah, blah, blah, blah, blah. And I'd list them off and I'd show them again. Subscribe to my channel if you want to watch conversations you've never heard on any other channel, any other podcast. So I'd give them some like some like curveball thing where it's like, why me over everyone else? Like, these people are famous. You can see them everywhere. Why my channel? And I'd have like that statement. The reason why you want to check my interviews out is because I get them to talk about things they never talk about anywhere else. Like, boom. And that'd be like little clips that I might be able to show. But I'd open loop it where Tony would be like, so this one time when I lost $50 million in a day, it was because. And then it would cut and then it would be Gary Vaynerchuk. And then it'd be Like Gary Vaynerchuk being like, oh, that's a good question, Mark. Nobody's asked me that. And it would cut.

Yeah, exactly.

And so I find. And what you do is, you have to know, going into it like a game of chess. I gotta ask questions. I gotta go watch their episodes of every interview they've done in the last 30 days, and I gotta find the questions nobody's asked and make sure that I ask. They usually have questions they want you to ask them. But then I also make sure I'm coming up with questions that are just like, whoa, nobody's asked me that. And get them to say, like, I get. I get it all the time. Whoa. That's a really good question.

Yeah, man.

Nice. We can use that in our clip. The one that you just. You just said it, so now we can use it. There you go.

Yeah.

There's so many layers we could peel down on this, like the real strategy, but the overarching concept is where the value of it is. And then there's the little layers of complexity, like depending on your budget and how big you want to take this thing. But the idea that you could interview any celebrity and ethically borrow their 20, 30 year reputation, I mean, heck, some people are super famous and they've been on the line for five years, but, like, you could ethically borrow somebody's credibility, their status, completely for free without having to pay a license, royalty, whatever. I mean, it's a pretty damn.

Pretty damn fast. Pretty much just set the date.

Well, I'm curious because you basically explained how to get the celebrities, right? So you follow them on their Twitter, you reach out to their executive assistants, you do that whole thing. What about the other side? When it comes to, like, brands and sponsors, how do you approach that? How do you decide which brands to go after and what does that look like?

That's a great question. And that's the harder one to crack for most people because you usually they want to see the episode. Usually they're going to want to see something so they understand, like, where is my ad being placed? So sometimes that first one you got to get done. And what you could do though, is you could still say, hey, Grant Cardone or Gary Vaynerchuk, I'm going to guarantee half a million views or a million views. I just keep saying half a million for congruency sake. But again, the number could be lower. Some, like, you can go get, like, this is a huge one for people who, like, you would get so much more credibility. If you're talking about Something. And you have, like, neuroscientists, Pulitzer Prize winners, New York Times bestsellers, PhD, blah, blah, blah. If you had all of them on a panel or a series of interviews. So then you could be like, here's my book on this. But I'm not just some guy. I interviewed the prize winner, New York Times bestseller, Harvard graduate, doctor, Ph.D. extraordinaire. And they gave me all their best research, and I put it all into this book. Now you're gonna be like, damn, like, that book must be good because of all those people that you interviewed. And so you could now theoretically have your interviews just be. For interview sake, then take the research you got from those interviews, put it into a lead magnet, and say on this one page document or this white paper or PDF, I've condensed the seven things all of these doctors and Pulitzer Prize winners all say you need to do if you want to be healthy. And today, today's world, I'm giving it away completely for free. It cost me tens of thousands of dollars to sit down and film these. I'm giving it to you for free for a short period of time. You see how now you can create a lead magnet that's gonna. That's gonna have this perceived value of all these super smart people. And your interviews were just interviews. They didn't even know you were gonna take that research and repackage it in the form of a lead magnet to run ads and build a giant email list and get rich off of. So I have, like, I have like, 20 different ways I teach how to make money from a show that has nothing to do with the show. Wink, wink. Like, a show is really just a pawn game in the big picture of, like, how to get rich by me showing you all these different ways to, like, weave together the benefit of leveraging their celebrity status and their 20, 30 years of credibility into you instantaneously. I could take, literally, I can take a homeless man, get him to interview celebrities, doctors, PhDs, New York Times bestsellers, celebrities, billionaires, and then immediately have a homeless man be like, I'm nobody. But I've done a good job like you with curiosity and asking good questions. And I found everything I need to know from interviewing all these people. I'm gonna give it to you for free. I mean, it's like, oh, so genius. It's like the best way to do it. So sponsors, to answer your question is a little bit harder because you do the episode. Then you could go to a sponsor and say, here's the interview. This is gonna get a half A million views. Would you like to have your ads placed in this? If so, then I would like to talk to you about what that looks like. Let me know when you've got five minutes. And you could, you could create like a pitch deck that you send out and say, hey, we've got these three interviews coming up. And then my other favorite thing to do as well is once you identify like your top 10 sponsors. So you got to think, you got to ask yourself what companies are already paying to get in front of my audience?

That's the question. Who's already spending money to pay ads and marketing to get in front of the half a million people that are going to be watching this? Yeah, that's how you come up with your list, because they're already investing money to get in front of them. So I have an audience of business people who invest a lot of money to get in front of business people. Well, the list is large. But really quickly, if I wanted to start with big recognizable names, I might say Salesforce, the hundred billion dollar company. I might say Shopify, Another hundred billion dollar company. I might say Zoom Technologies. I might say FedEx. Will help your businesses ship products around the world when it needs to get there overnight. Legal. Zoom will help you get all your accounting and legal stuff taken care of. And a lot of those companies are ones that have done sponsorship deals with us before because they have a big budget. For them, five grand is literally like a joke. It's like a laughable joke. And so that's, that's why for us, what we'll try to do is negotiate six month contracts, 90 day contracts, where I'll say, let's just, let's just have a good deal going here where I'll give you a discount to get access to multiple episodes at a lower rate. So if $5,000 is a half a million views, then $10,000 is a million. I'll give you a million views for $7,500, but I'm gonna want $15,000 a month for 2 million views a month spread across four to seven episodes a month. And so now you're guaranteed 2 million views a month. It'll be spread across four to seven episodes every month, and it's $15,000 and I need six months guaranteed contracts. Now you just locked in 90 grand for six months. They're gonna lock in 12 million views for 90 grand, which is ridiculously a good deal because it's 5 million dol. Million views on a Super bowl commercial. You're giving them 12 million views for $15,000, that's a big discount. Even if you were quickly times it by 10, that's only 150 grand for 120 million views. Try to see how a Super bowl ad is really stupid. So they, they can get 120 million views for 90 grand. Or I'm sorry, for whatever the math was. So you guys get the point. For 900 grand they can get 120 million views. And so what I've done is I was doing 80 interviews a month at one point. So I, so I was able to go and quickly go and get a lot of different sponsors to be able to rack up quick. And it's not that hard. It's like once you, once you. Because it's like they don't want to do a one off, it's easier for them to be like, you're saying I can get, I can be an exclusive sponsor on your episodes like and get millions of views every month. You go, yeah, for 20 grand. And so it's. And you give them a discount to incentivize them to pay in advance for multiple episodes than for them to pay once. It's more expensive, lock it in for six months, it's a discount. And so that's another great way to do it. But you got to ask yourself, who already, who already spends money to get in front of this audience that I'm getting them in front of? And then you got to reach out. It sucks, but you got to reach out and you got to go to go to their website and go to their contact or go to LinkedIn and type in who's the frickin marketing director at LegalZoom and find them on Zoom or find them on LinkedIn and, and LinkedIn's a great spot to find like the marketing director of the sponsorship director of. Not every company has a sponsorship division. Depending on which companies you go after, they just call it marketing. And so what you want to do is talk to the person in charge of marketing. Sometimes what you can do is you can go to the social media and you can message them on there and say, hey, Zoom Technologies on Instagram, some, some person's running the social media account. Could you put me in touch with your sponsorship marketing person? Because we want to talk to you guys about a big deal. And a lot of the times they'll say, here's the email to Joseph who runs the sponsorship marketing division. So reach out to LinkedIn, try to find the person, go to their website and just email contact. Or sometimes they have like a contact us and like Amazon has all these different divisions you can contact some, some companies have different divisions you can contact or they have an about us and our team and they show the different person in the different positions. Again, some do, some don't. So searching LinkedIn, messaging their social media profiles and doing research on just like their website and looking, looking on Google and typing in like contact marketing and sponsor division at so and so company. Basically what I'm saying is there's a research component here. What you could do. If you really want to go all out and somebody listening right now is already super rich and like has the budget, you would just, you would just go and contact a sponsorship agency and then, and then an agency goes out and negotiates and loc in sponsorships on your behalf and they take a cut. They take a cut for you. So that's the game right there. That's the part that most people get stuck on. But it's really not hard. I just gave you the roadmap to do it. You just have to go and do it again and again and again and again and again. But it's simple math. They are, they are paying money for views, period. The math is just, it's so clean and beautiful. It's like, pay me this. Like some, some marketing agencies say, I'll give you 100 real estate leads a month.

Month.

It's 10 grand. I'll give you 500 roofing leads a month at 25 bucks. I'll give you a hundred cosmetic surgery leads at this much. And you know, law firms do this. Dentists do this. They pay agencies and they have a flat dollar per lead. And if the leads don't convert, it sucks. You paid for the leads, they didn't convert. That's on you. Yeah, same thing. Sponsors paying for views, period. End of story.

Yeah, I love it. I want to one extra thing too around the finding brands because this is something that we just, just recently realized. We were at Traffic Conversion Summit a couple weeks ago. We have a podcast that talks to marketers and entrepreneurs and thought leaders and things like that. Well, our audience is the same audience that's at Traffic and Conversion Summit. And that sponsorship, the sponsorships that are on the expo floor, those are the people that are getting in front of, they're spending money to be at Traffic and Conversion Summit. So I think that the thing that I would add that seems to be kind of working for us to get those conversations is going to the trade shows in your niche, see who's paying for the expo booth and talk to those People because they're spending big money.

On those expo, start a conversation there in person too. Yeah. If you're out there doing that 100%. Yeah, yeah.

And you got, you guys could get a booth there or even better, run a GEO targeted ad just to the people in a five mile radius of downtown San Diego around the convention center. So I would run a targeted ad to the location basis of downtown San Diego Convention center, the Marriott, and that would be my location. Because Facebook and Instagram and Google and YouTube and LinkedIn, they all let you target based on an address. So you can literally target someone's house or the hotel. Traffic and conversions at the downtown Marriott San Diego, that's the address that you target. And then you run a GEO targeted ad five miles around that. And it says, and the ad says right there, you guys sitting where you are. And it says, what's up? It's us at the podcast, blah, blah, blah. And we guarantee if you're down in traffic and Conversion Summit, there's a good chance you should be on our show to talk about blah, blah, blah, blah. And we guarantee at least 100,000 views on your episode. Up to a million views on the episode. But we're only looking for specific type of people because we're going to put a whole lot of effort, energy and money into each episode, promoting it and pimping it out. So if you're interested and you want to see if you qualify for a hundred thousand views to a million views to be on our episode, click the link below. Tell us about yourself and you just might land an episode with us on our podcast.

Ass.

We've interviewed and it's just like the music and it's, and it's like all these different people you guys have had on and it's like it's an ad specifically filmed for traffic and Conversion Summit. And y' all don't even have to leave your house. You could be in your pajamas. You don't have to, you don't have to have a booth. You GEO targeted everybody in that area. So only they're gonna see it.

Yeah, yeah, yeah. We did it the hard way, man. We just had the booth. We had a booth. We have done the radius thing. We just didn't apply it one and two together. But yeah, it's brilliant.

Now you have a banner that says the only show that guarantees every guest gets 100,000 views to a million.

Besides Mark Lacks. Yeah.

I mean we spend so much time. Oh yeah, everyone, like everybody who has a podcast or a YouTube channel, we all Spend so much time trying to convince people to come watch our show, come listen to our show. I don't think we spend nearly enough time trying to convince guests that it's a good show to be on. So I think that's sort of like the flip in perspective that I'm getting from this conversation is like, remember, the.

Only reason they care about your show is because of selfish reasons. How many people are going to watch it?

Dang.

Right?

Yeah.

And I think that's the big. The big shift that people listening should have is, you know, you need to spend that time actually making it desirable for the guests to want to be on your show as well.

Because remember this, there's a spectrum. Everyone's is a little bit different. Mine is definitely, I care how many people are going to watch an episode. But I'm also so passionate that, like, I would do an episode if it would impact one person's life. Because I also know that, you know, there's been so many times where, like, my episodes will change, like, someone's life, like, actually change their life life, where I'll get a message and it's like, six months from this episode, somebody's gonna be like, bro, I heard it. I got inspired, I took action. It's been six months since you did that episode. I just wanted to let you know, here's where I'm at. It changed my life. And I'm just like, screenshot save and folder, because I just save all these messages for people because it's always nice.

Send it to Mark. He's telling you right now, if you had a nugget or something, man, go get them up.

I love to see it because it makes me know that when I do these, it's actually helping versus, like, I do this. It's fun. And then I never get the feedback loop right.

Dude, you're gonna love YouTube when you go. Because we've been doing this more and more and prompting folks to basically do that and leave comments and because you're right, like, there's a lot of it. It's just like this empty void. Like, we put it out there, but you don't always get the feedback. But when you do, like, YouTube, we're seeing, like, feedback galore. Oh, yeah.

YouTube is great for that as well.

Yeah. Well, hit us up with yeah, Business Rockstars. So you have a bunch of stuff going. Shorten the Gap. I know is your book, but that's your brand as well. What other piece outside of. So we've been talking your show process, growing the Brand using the awareness, I guess kind of close the gap or, you know, shorten the gap for us here.

Yeah.

And tell us like, what's the model behind that and how can folks go reach out and kind of play in your world? Because I know you're doing a lot. It's not just what we're talking about here with the show. You got a whole funnel and coaching behind it.

Yeah, brother. This is just one fun, different, you know, tactical strategy people can use for their business to hopefully, you know, borrow more credibility, gain more credibility. Get in front of an audience of people paid for by sponsors with you and a celebrity. So you're, you're almost like instantly getting street cred on the Internet with lots of views. It's the dream scenario.

It is.

It's like, how do I stand out? Sit with people who are already celebrities and influencers. How do I get people to watch it? Because that'll help. Well, you pay for it and you don't have to pay for it. A sponsor pay for it. So it's like there's the dream formula for everybody. That's why you got to have a show, period, end of story, just for that. And then that gives you the competitive advantage to go out and do all the other things we're talking about.

About.

But yeah, if people want to learn more, this is just one of like maybe a dozen really cool strategies. I've got like hundreds of strategies but like maybe 12 of them are like jaw dropping. Like if like, like this one has the potential to just be like life changing if you apply it. I've got like 12 of those. We can come back on and do another episode and I'll share. Share another one. But yeah, dude, I mean, people can get more information at shortenthegap.com. so that's shortenthegap.com. you can follow me on social media, get free resources, trainings, watch some interviews of mine. We've got programs and products where we build their brand and really unique creative ways like the one we just shared here. And so yeah, dude, if anybody wants to learn more, they can go to shorten the gap.com and follow me on social media and connect with me there and let me know that this episode, you know, inspired them or helped them in some way.

I love it, man.

Cool. And business rock stars too. So you're on there. How are, how are they going to find you on there? Because I know that's like kind of a group of folks, right?

Right, yeah. Business Rockstars is a company that I'm a partner in. I'm the host of one of the main shows, Business Rockstars TV. And so you can go to businessrockstars.com and you guys can check out our episodes there. If you go to shorten the gap.com, that link's over there as well if you want to check out more episodes. We just bought a new studio, so you guys will see some of our new episodes in that studio soon.

Dude, it's money, man. I've been seeing some of the behind the scenes and I mean, just the interviews. You weren't, you know, like, you have. You just have a whole bunch of rock stars that people are gonna know, you know, not only marketers, but also outside of the space.

It lives up to the name for sure.

Definitely does. So go check it out, man. Appreciate your Mark. You rock, man.

Appreciate you guys.

Thank you.

Thank you.

Yeah, man. Peace.

So that was cool.

That was. My brain is swollen with great information, and I hope yours is as well. Yeah, Mark, we knew going into this, man, it was like, all right, he's going to be punchy.

He's got a ball of energy.

Ball of energy. He's going to lay a bunch of value down in a short period of time. So make sure to grab the notes if you haven't already. Hustleandflowchart.com notes. We'll get you there. They're free. I know. It's an easier URL.

Hey, hey, look at me. I can do call to action. I can say things good sometimes.

So Mark. Mark Lack is a baller. Yeah. And he. I mean, I love the fact that he broke from the norm, like back in grade school, high school. To shoot people. Yeah, yeah. To shoot people in an ethical way. It doesn't actually. Well, it hurts him, but that's here and there.

Paintball's fun, but paintball really sort of faded out over the last few years. It's, like, not as popular as a sport anymore.

I mean, I played it for a little bit and not a lot, but. But as he's like, I think a.

Lot of people are just like. I think a lot of people are just like, you know what? Counter strike hurts less.

My tactic always with paintball is like, just to stick my head out from behind the barricade because I know if I got hit in my face, I'm not going to feel it, like, on the goggles, but it's like anywhere else. I'm like, oh, I don't want to.

Get hit, but I've never got shot in the face. But yeah, no, it was a good story. You know, he kind of reminds me of a similar energy to George Bryant.

Oh, yeah. Our buddy Georgie. Georgie boy. Montana boy.

But no, this episode was amazing because. Because to me, it sort of felt a little back to the roots where we were just. Let's dig in on a tactic on.

This one for sure.

Right. So we heard him. So we're in that Steal Our Winners program, which is the big Rich Sheffrin product. We've promoted it in the past. We did his live stream. Go get it.

It's worth it.

We're members of Steal Our Winners. It's amazing content. And we were actually watching Marc Lax steal our winner, and we're just like, we gotta get this guy on. Because he's talking about the model we've been trying to sort of of hone in on and figure out.

Oh, it was interesting. Yeah. Because we, like, drew out this model and, you know, there's some really smart guys in our mastermind that were kind of, like, leading us this direction. And throughout the last month or so, we've kind of put the pieces together and had it on the whiteboard. You actually literally just erased it.

I did.

And took a picture. But then, yeah, we watched Marc Lack's thing on Steal Our Winners, and we're.

Like, he just broke down what we've been talking about.

That's the freaking model, like, almost to a T. Except for, like, he has been doing it. And he had all these little nuances that we didn't really think about. We're like, oh, this is perfect. This is so cool. Yeah. Yeah. Because it is what we are currently doing. And we're actively making moves to do more of this big brand play. Yeah.

And we're really, really pushing into YouTube. And he was talking about how he kind of wish he got into YouTube earlier. And we've been saying we kind of wish we got our stuff on YouTube earlier.

Not too late, y'.

All, you know, so if you're seeing a lot of people talk about, like, get your stuff on YouTube, like, this is the direction it's going. This is sort of where the momentum is headed.

And to his point too. Like, we're finding YouTube and Google in general. Like, you know, he mentioned Facebook banning him. Like, who hasn't been banned by Facebook?

Overviews over interviews.

I know it's crazy. And, like, who knows? Like, could be AD related, all this stuff. But, like, point is, Facebook is laying down the hand. I mean, they've done this for years, but, like, even more so, it's Just more pay to play, more restrictive, all that. Whereas on the YouTube, Google platforms, they are more lenient.

Yeah.

You know, like they're open to give you more free. Free views and exposure. We're seeing that now finally past our, you know, our 1000 subscriber. It's like, oh, the momentum of growth.

It's like a flywheel that starts to spin a little bit faster every day. It's a little bit faster than it was yesterday.

You don't get that on podcasts. You don't get it on Facebook. I mean, like you used to on Facebook and Facebook group, but all that.

I'm really grand, Facebook, but you suck. We don't have a good relationship these days.

Facebook, you suck.

I've been ignoring your calls. I'm sorry.

We'll continue to. It's okay. I think it's for the better, for everyone.

There was this kind of like shift where everybody was like hardcore into Facebook. The Cambridge Analytica stuff. Them going and saying, oh, Apple's the bad guy now. And all of this crap that's kind of come up over the last several years. I think it made Google go, here's an opportunity.

And all the other platforms too. Yeah.

And when I say Google, I'm saying Google and YouTube.

Right.

But I think they kind of saw the opportunity, the gap that Facebook was kind of screwing up.

They know dummies, they're going head to head, man.

Not that there's any. No value in running Facebook ads and stuff anymore. We still run them, but like, just territory.

Yeah.

Google is definitely opening the door and trying to make it more accessible for people to use their platform for ads 100%. And in my opinion, the Google Ads platforms, Google, you know, Google search ads, Google Display Network, YouTube ads, like, so much better than Facebook. Like anybody that's still on the Facebook train and only the Facebook train put a little over into Google.

That's the point of it. I guess I'm making here is don't just put all of your. Don't put all the eggs in the Facebook basket. It's not worth it. I mean, if you're crushing it, great. Continue crushing. But diversify. We've been screwed for other reasons, not necessarily Facebook, but just technology in general changes. And then people behind the technology change. We're not gonna go open that rabbit hole. Cause we can go really deep on that right now. We'll save that for a future episode. But yeah, man, I mean, I love the way that Mark thinks. And he's a branding guy, he's a positioning guy. Authority, credibility is on top of his mind. And all the wanted to be a rock star from like the high school paintball days to being a business rock star. Yeah. I mean, like, but I love that mentality because. And I think it's so damn unique that like, at 18 years old or whenever he stopped playing paintball, he was like, but I like that, like the money and maybe the fame. I don't know if that's a big thing for him. It sounded like that might be a piece like, cool. Well, now how do I continue that in life and not go the fricking corporate world or continuing paintball where it's like, well, I've kind of hit the top. Yeah. You know.

Yeah. Where do we go from here? It's like, Maybe you're making $300,000 as the number one biggest paintballer in the world, but I bet you number one is only making like $350,000. So your ceiling is kind of.

And how long are you gonna have that position? You know, is the best. I think that like, mental flip and the fact that he was studying the legends. Like you mentioned Jay Abraham and all that, I'm assuming it was like, pretty damn. He was young. Yeah. I'm like, damn, I wish I was studying Jay Abraham when I was that young. Yeah, we were pretty young, but not that young. Yeah, for sure, for sure.

I mean, we were like in our 20s, at least for sure.

But even then I didn't feel like I was like grasping the depth and the, like the persuasion, all that stuff. Dealmate.

Yeah, for sure. I mean, there's so many rabbit holes that I think only time you're able to go down, like, you know, we didn't. It wasn't like a one year period where you can learn how to do copywriting, how to do sales, how to do advertising and media buying, how to like, SEO. Like, all of that came over us doing this for 13, 14 years now. And like, maybe every year we're kind of learning like deeply in one area. But yeah, it's.

Yeah. And also it's just like the philosophy behind it, all the models, like understanding how and why all this stuff works. And then like the tactics kind of here, you know, they change around through the years. And yeah, it's like understanding how that all works in people.

And then one last point that I want to make about this episode that we, you know, we kind of hammered it a little bit in the episode. But like, you know, don't just put your marketing on Marketing to get more listeners. Use marketing to get good guests as well.

Right.

Like, that was a big thing of what he was saying is like, run ads to your potential guests, set up a booth to try to get your potential guests and sponsors. You know, be marketing not just to the audience that you want to hear. Also put marketing budget and put marketing time into also finding those guests and also finding those brands. Those all need marketing as well. So don't just put all the marketing in growth. Growth, growth, growth.

True. Yeah. You can't expect them to just show up because it's you or because you have some sponsor that even you have the views. Most of them won't reach out. They're too busy. They're not looking for that. That's your job. That's our job. And sponsorship side, I mean, it's like. Yeah. It's almost like what we found is the sponsors will come, you know, and obviously reaching out and still doing all that is great. But it's like once you have, you know, if it's your show or some other show that you're brokering whatever it is, like, that's the thing that they want, you know, and then vice versa. The celebrities want the exposure which the sponsors are gonna allow you for if you're funding it that way. And you can have a cool business model behind all this, too. Which we did not explore with Mark so much. Yeah.

That'll be round two.

Yeah. Cause he has a whole coaching business funnel. And like, he broke that down to me off air. What, a couple weeks ago? Yeah.

Yeah.

So he kind of like layers this, it seems like. And I'm kind of guesstimating a bit.

A lot of what he talked about here. I get the impression is his top of funnel.

It's top of funnel. Exactly. He's liquid. You said it. He was like liquidating the top of funnel stuff with. With sponsorships or maybe his own ads or budget. But he knows. Yeah. Immediately he's going to send him or pretty dang soon. There's a whole process to get him into his own funnel, too. Yeah. Super smart.

Amazing stuff. Hopefully you got a lot of value out of it. We got a lot of value out of it. We took a bunch of notes. Notes. We're going to give you those notes actually free.

Where are they? Matt? I forgot the URL.

If you go to hustleflowchart.com notes. You can go get the notes on this episode for free.

Yeah, yeah. Hustleflowchart.com notes. We have a amazing sponsor. We can hit the table a lot because we have these Cool arms.

Although you can still hear it. Look.

Yeah, whatever. Yeah, see, it's all good now. You just, like, busted out. Jim's your bud. That.

Sorry, Jim.

Sorry, Jimmy.

Joe will pay your medical bills.

I will not. That is the disclaimer that we have when listening to a bunch of exciting over here.

Sorry. Joe's reneging on his agreement.

Show me the agreement, Jim.

All right. We have a sponsor. Amazing sponsor.

Hustle.

Hustle. That's us.

We're Hustlers.

Easy Webinar.

Easy Webinar Hustlers.

We are now.

We're not sponsored more in the magazine sense than the business. No, I'm just kidding.

We're exhibitionist, apparently. I heard that. Nobody knows this.

Joe's not wearing pants.

You don't need to know.

Yeah. So Easy Webinar. It does your automated webinars, your live webinars, all of the types of webinars. It builds the landing pages for the webinars. It tracks the stats in the back end. It creates the amazing landing pages.

I mean, it's the wizard.

It basically runs your webinars for you. And Casey and the team over at Easy Webinar are hooking up Hustle and Flowchart listeners with a Sweet discount over EasyWebinar.com Hustle.

Hustle. Do it. EasyWebinar.com Hustole. I'll slow it down for you. Matt's a little quick on that Easy Web. Got a lot of coffee today, huh? Well, that was good.

That was good. I mean, I'm running on, like, just a few hours of sleep. So.

We've been excited. There's been a lot of cool things. But again, open loop for another episode. Yes, we'll tell y' all about it. But anything else? So, you know, Mark was requesting lovingly to reach out to him with a nugget, especially, you know, if it's like, six months or so, you know, whatever it is, if you had an aha and you're actually putting this stuff into action, go reach out to him. But even better, not gonna one up. No, no. On the even plane there, go share this with one or two people that you think are gonna have the no.

2. Not one or two. Two.

Okay, two or more. And talk about it. Go to YouTube, go find us @hustleandfluechart TV. Find this video, and go put a little comment in there. What's your takeaway? What do you love? What are you gonna do? And if you're already doing, what did you do?

Also, we're giving away Amazon gift cards. To people who leave comments on our YouTube channel. We're gonna start doing live streams on YouTube and giving out gift cards to people who comment. So here's the thing.

Just go to, like, any of these videos, and as long as you're leaving comments, we're gonna see it. You know, we'll be aware that you're leaving comments because we're starting to start the engine over there, and we're obsessive.

When we watch the comments, we are hustling.

Flowchart TV will get you to the YouTube. Hit that subscribe button, Smash the bell. Dang it. And leave some comments. Like the videos. All that fun stuff.

Like the video you're supposed to.

Yeah, like the video.

That was the sound effect. So that's the sound of Matt's thumb going down.

That was the sound of my thumb crushing under the weight of Joe Lake of Joe smashing it.

We need a crushing sound bone crusher.

All right.

And then my love just disappears. It just obliterates in the. You know, where did my magic of uttermost go? Anyway, all right.

We're too crazy.

We're off the road.

We're sleep deprived. Huh?

Thanks for listening, thanks for watching, and we'll see you in the next one.

Hey, we had a good time, Matt.

Bye.