Mike Koenigs - Will Humans Become Obsolete In The Near Future?

Boom, boom, boom, boom, boom.

What's up, everybody? You're listening to the Hustle and Float Shark podcast with your boys, Matt Wolf and Joe Fear. Yeah. Hey, what's up?

How you doing?

I'm doing good. How are you doing?

Pretty good. We've been in this room with you for the last couple hours. It's weird.

Yeah, we've been just asking you for.

The first time now. How you doing?

Yeah, that's true, that's true. You just walked my door and said. And I said, hey. And you said no, shut up. Straight to business.

Yeah, let's do this business mode.

Oh, no, we've actually game planned pretty ninja stuff that we're really excited about that you'll probably be hearing about fairly soon, but too soon to talk about it.

Yeah, we'll just say it's in the podcast realm though. Yep, podcasting realm, that is.

Podcast hacking realm.

What is that you say?

Like pod hacking kind of stuff?

Oh, that sounds a little better than podcast hacking. I just thought you were gonna hack this podcast somehow.

I wonder if somebody owns podhacker.com. anyway, we'll look into that later.

We should look it up later. Yeah, for sure.

Okay.

So today we're talk to my good buddy from a long time now.

I like to think he's my good buddy too. Well, yeah, you've just known him a lot longer.

No, I've known him a very long time and have done a lot of business with him. He's another San Diego dude out here, Mr. Mike Koenigs. So he. Oh my God. I'm gonna let he gives you a great background of his story on here pretty much right from the top. So he'll tell you who he is. He has a very colorful background. He's been all over the place with tech. And I think you learned a whole.

Bunch of new stuff on this episode that you didn't even know about Mike before we recorded it.

Totally.

Now you have a history with him.

Yeah, so I did a. My. My quick history because I didn't really say it too much on the podcast was I used to help Mike with his product launches video. Like all the slide videos, all the animated type videos and stuff like that, and even his shoot, we were even designing book covers for a lot of his book launches, his product course covers, all that stu like. So I was kind of that dude myself in my team.

Yeah. And then you and I, when we actually used to be an agency back circa 2013, 2012, somewhere around there, we built a website for him. He was making some Sort of like certification program. We built a website for him and.

Then we forgot about that. But yes.

And then we built the website for his wife's charity. Just Like My Child.

That's right. Which Mike was telling us is very strong. It's doing its mission and they're amazing. So we'll link that in the show notes too. Just Like My Child. Super cool. Yeah. And so. So Mike Koenigsen and. And his wife is Vivian who runs Just Like My Child, in case you were wondering. But Mike. Yeah, Mike's a cool dude and he is freaking smart and he is the smartest tech guy. Like gadgetry and like. So we dig through his whole friggin setup. You know, on like when we recorded this. Actually we should probably preface this. We were actually at his studio. Yeah, not in this studio.

We were.

His studio is deep. Decked out to the nines, man.

Yeah. So at the end of this episode, one of the last questions I asked him is can you walk us through your entire tech stack? And I thought it was going to be like a three minute answer. I think it goes on for about 20 minutes of him talking about all these like cool tools and gadgets and. Yeah, no, it's amazing. And there's actually going to be a video version. I don't know if the video version is going to be ready by the time this audio version comes out but in the video version he's actually like showing all of the pieces in his studio and walking you through what it is. So really cool stuff there's.

And just go to the show notes page. If the video's ready, when it will be ready, it'll live on that page. Yeah.

And we'll send another email when the.

Video goes out to evergreenprofits.com yeah, so.

In this episode we talked about where the media is going. We spent a lot of time talking about like past states of media, current state of media and where we feel.

Media is going and society as a whole.

And society as a whole. Yeah, I mean we kind of got on some topics that we don't normally talk about on the show and some.

Tangents, some rabbit holes and a lot of perspect were thrown around which I mean, hey, let's be honest. I think this was, it was very interesting and it's a very real episode I would say. And it's one that should open a lot of folks eyes and maybe it's something that hasn't been spoken about so much.

Could be some controversial stuff in there. We'll see what you Guys think that's okay.

But hey, push the line, man. Gotta push the line.

It was a great episode. We had a lot of fun. And Mike was like, he's a great conversationalist and had a lot to say. And dude's ahead of the game too. Yeah, we took it in some good places. So I think you really, really gonna enjoy this one.

This one, this one all the time. Yeah. So this is one of them episodes that we have some sponsorship love from Ahrefs. Ahrefs.

Why did you just shake a piece of paper in front of the microphone?

Cause this is a page that we actually published in our newsletter.

Oh, about Ahrefs?

About Ahrefs.

Nice.

Last month. So I'm looking at the page. I don't know why, because I'm not gonna read the page. Don't need to. Matt, tell them about Ahrefs.

Ahrefs is an awesome. We use it in our business. We used it for a long time before they ever became a sponsor of this show.

Data bomb.

Data Bomb. We use it to see where we're ranking for certain keywords.

We find keywords to rank for. We find it to find opportunities for backlinks.

Tell them about that thing you were just doing a minute ago.

Okay, so a few minutes ago, Joe was actually sitting next to me and he's like, what are you doing over there? Are you being a ninja or something? And he didn't really say that exact words. I like to pretend that he said that. Are you being a ninja again?

Basically.

So we like to promote affiliate products, as you've probably noticed if you followed us for a while. And one of the ways we like to promote affiliate products is by using Google Ads. And so what I do is any blog post I have that promotes an affiliate product, I'll take the URL of that blog post, I'll throw it into Ahrefs, and Ahrefs will tell me any keywords that that article is currently ranking for. So it might be ranking for product name, review product. And I'll go, oh, cool, I'm already ranking for this. What would happen if I went and bought ads for it and was now the top placement on Google?

So basically I was looking at keywords that are sort of low hanging fruits, that maybe I'm like ranking halfway down page one or even on page two or three, four, and I will just take those keywords, use ad dollars, drive people to that site. Google's already seeing this as a page that's relevant to the keyword because they're ranking me for It. So now I'm just putting a little ad budget behind one of the strategies we use for Ahrefs to get affiliate sales.

So I bet that $7 trial over at Ahrefs right now for seven days can be made back with like one affiliate commission if you do something like this. Probably. Sweet. So if you go to ahrefs, that is www.ahrefs.com, you could sign up for a seven day trial for seven bones. Go get it.

We use it. We're in there like every day.

Yeah.

Also, we have notes on this episode.

Hell yeah, we do. We have it every single time. We have a note taker who's. We have a. We have like a team of note takers actually. Now. This thing has gotten that popular.

Yeah.

So what up, Sue? What up, Kate? And whoever else is probably going to be on the team by the time this episode goes.

We actually have one more note taker. And I could tell Joe just drew a blank on his name, so he didn't say it.

Ron.

What's the other guy's. Is it. Is Ron the third note taker?

Yeah. He hasn't really started yet, though.

Okay.

So I'm sorry, Ron. Well, yeah, if he ever hears this, who knows? Probably not.

He takes notes on it.

He will. That's true.

Hi, Ron. Pleased to meet you.

So, yes, we have amazing note takers and we vet them out. That is the truths. And we actually just steal them from places where we know they do really good notes. And we're like, yep, you've been vetted. Cool. So we insert them into our podcast, like, system thing.

And basically, I'm glad that's where you insert them, Joe.

Jesus, you had to take it there, huh?

I did.

I said it.

I just said insert them. Jesus Christ. I'm sure there's a million other ways I can. Okay.

All right.

And so they take notes, and that gets published onto the web for your enjoyment. So you go to flungart.com right now or while you're driving. And please don't type that in if you are driving.

Yeah. Don't. Hustleandflowchart.com comp.

What was that last?

This is the most rambly intro we've ever made. I think because of.

You just added 80% of it. All right, let's get to the episode. All right. Mike Koenigs. Mike, welcome to the show in your house.

It's my pleasure. It's my pleasure. All right.

Thanks for coming into our studio today.

Yeah, you're welcome. It's nice to have me in My studio. Right on. So what are we going to talk about?

We can go all over the place. I mean, I think. Well, we've been nerding out off air a lot about the tech. Just all the gadgets you have, period, all the way to your rings, your glasses, I mean everything around here. And I think that's the coolest thing about you. You've always had this inside look to all the tech and how to actually have it all work really well together. So that's always fascinated me because I've known you for I don't know, how many years now? Seven, eight maybe.

Probably.

Yeah.

I think we started working together a long time ago for sure.

Yeah, it was a long time ago doing totally different things back then. So I appreciate you kind of guiding me a lot through those years, which was really cool because it opened my eyes to a lot of these launches, product launches back then, working with teams you just have had at that point. I feel like the scale was just impressive and still. And now that you have everything, it's kind of you running a lot of it. It's even more impressive. You know, that's the cool thing just now seeing the behind the scenes of this place right here. So anyone listening to the audio, go check out the video show notes.

For sure.

It's gonna be the best video we've ever made for the podcast so far.

We'Re definitely.

Producing broadcast quality content, audio and video. We've got an automated switcher. I'm actually switching live with my feet right now. So this is, you know, for anyone who's watching. This is our medium shot. There's the two shot with you guys set up and then I'm on the, on the main camera shot. I have one. Right. But yeah, and we're recording to multiple devices simultaneously. So we've got backups and backups. We've got multiple degrees of redundancy.

Yeah.

Which is to me super, super important. And I don't trust any technology. That's the God honest truth, you know. So I'm used to everything breaking all the time.

How about all the data that your technology is keeping of you now with the ring and all that? We'll see where that data goes, huh?

Yeah. Well, here's the thing. Anyone who believes that there's any level of privacy whatsoever is fooling themselves. So if you actually want privacy, well, you might as well never get online. Don't have a phone, use zero online services and be a monk in. If you can actually find a place on the planet that has no people on it. Good luck to that. I was gonna say there's a place.

Called Slab City out there by the Salton Sea that I think folks are trying to do, but it's a hippie.

Joint, which is totally cool, but nothing wrong with hippies.

I love em. Nothing wrong with hippies. I'm very crunchy myself.

I don't know if you've got drones watching you or something.

Right? Yeah, it's still in there.

So let's.

For like the two people out there in marketing that don't know who you are, just a stereotypical question. Like, hey, give us a little background of where you came from and kind of what led you to this point. I know now you're reinventing or you have done actually I think for a long time who you are as a business person and all that.

Yeah, short version. Born and raised in a very small town in Minnesota, Eagle Lake, Minnesota. Always had an entrepreneurial bent instinct and it was driven mainly from I wasn't good at sports, I wasn't good at school, severe adhd, all the usual markers. But I didn't want to be poor and I was surrounded with a lot of poor people. And I also felt like I was an alien where I came from. So I was like, I had a backpack in my.

Closet from the time I was 13 years old and it was packed all the time. My vision was I was going to run away from home and go work for Apple. Okay.

Okay.

And I decided early on. I started coding when I was about 14 years old and.

Thought I'd write video games for a living, which eventually I did do. But I started consulting and helping business owners automate their businesses with databases and spreadsheets and word processors. And from there they asked me to start solving other problems which required me to program. So I started writing business software and then I met a couple of creative guys who had made feature films and we started an agency called Digital Cafe. So at the time it was one of the very first digital marketing agencies in the world. It was in 1989 and I was online at the time on CompuServe, Prodigy, America Online when it came out. Also some of the early ones that no longer exist.

Right.

Or obviously a lot of these don't exist, but one of them by Rupert Murdoch, I can't remember the name of it off top my head. Anyway, I started posting examples of the stuff we did, which were screensavers and games and I got a call from Sony and then a Sony from 20th Century Fox or a call from 20th Century Fox and they said, can you make screensavers to promote our movies? That eventually turned into making websites for feature films. And we were one of the first companies to ever put digital video on a website back when it was really, really, really, really hard. You had to capture a video at a time from a tape deck.

Anyway, I had no clue. Like as far as I'm known, I didn't know that part of the story. That's amazing.

Yeah. Okay. So one thing led to another and eventually we got acquired by a big.

Well, it was Minneapolis's largest advertising agency. It was called Campbell Mathune, which was also publicly traded. So I learned about going through double due diligence and being acquired at a pretty early age. And from there the dot com thing was going on. And I got introduced to Dan Kennedy and some early direct response marketing, learned how to write copy. And I also figured out how to automate search engine marketing. Because at the time There were probably 40 search engines. This is like everyone wanted to be Yahoo back then. Google was brand new. Didn't even exist actually in the early days. But I figured out how to own any keyword on search engines in about 20 minutes by generating 50 or 100,000 web pages in 10 minutes and automating getting them out there. That eventually turned into what became Traffic Geyser. So after selling that, I started creating information products. My first information product was called the Internet Infomercial Toolkit. Because I was interested in getting people to do stuff. I was interested in influence and persuasion. I watched infomercials. I eventually met Joe Sugarman who did the Blue Blocker sunglasses. Actually, these are actually blue blockers. Oh, are they interested enough? Yeah, yeah, so, yeah, so there. But what happened was next is when I finished that product, YouTube came out two years later. So that was in 2003. And I also produced another product called Everything youg Should Know About Publishing. Publicity, promotion, building a platform with a woman named Ariel ford who represented 11 New York Times best selling authors back when you had to sell a lot of books. So I learned about publishing books, marketing, direct response, search engine optimization. Knew quite a bit about video, had a video game and a software background and that turned into Traffic Geyser. And then I saw the motion towards mobile text and I thought if I can automate that and set it up so someone could call a phone number and talk.

With voice recognition, leave a message or if I could automate two way mobile text marketing. And this is again the early days of mobile text when it was really hard. We had to write code to do all this stuff, it was almost impossible. Yeah, you've got a lot of tools like Twilio, et cetera. But we had to write the code to do that. And we actually worked with the company that became Zapier because we made our stuff talk and we actually gave them the idea for their business model. So, God, I wish like hell now if I would had a brain, I would have said, give me some stock, baby. But I mean, at the time it just was like all they did is offloaded the worst part of our business. So, yeah, anyway, those two companies sold those to a publicly traded company and then started working on the you everywhere now business, which was writing books and becoming a bestseller. Basically hacked Amazon.

Okay.

You know, it's like, how do you hack? Becoming famous was the idea. So it started of, you know, hacking marketing was digital cafe days. And we broke the marketing advertising world when it needed to be broken. Then we broke search engines, then we broke influence and persuasion and then publishing and then video marketing with traffic geyser and social media marketing, we automated that. Then we did the same thing with mobile text marketing and then celebrity, which was books, product creation, automating that. You know, how to become a consultant, coach, advisor. We also. I did media training, so that's when I built my big studios.

Okay.

And actually these were big. Yeah, we had. We had seven. Seven sets. Like the little thing we're in now. Imagine three systems like this. Got it in one space and. But what happened about two years ago is I realized I'd outgrown who I was, what I did, why I did it and who I did it for. And I didn't want teams anymore. I didn't want the grind of lots of employees. And frankly, I think what happened is as soon as a market gets saturated and it becomes Kardashianized, meaning the fakes come in and it's overwhelmed and it has too much noise and too many players, and it becomes a race to the bottom. I get the hell out and I run away from it as fast as possible.

Can you identify those? Do you know when that time kind of happens? When the Kardashians come in to whatever?

Yeah, for me, it's kind of a feeling, and I'm pretty good at predicting. I've been usually about three and a half years ahead of whatever the trends are. If you look back historically and I look back at my 20s to where I am now, because I've been doing this in some way, shape or form for 30 years.

I realized I had to just take a step back so having big iron in a studio was a bad investment. Having a lot of employees, having being dependent on social media marketing, which is expensive, there's no inventory, an absolute race to the bottom. Everyone's got a digital product now. Everyone has a funnel. If I hear about another funnel, I want to puke. You know, it's just like there's nothing there. Became reached a point where it wasn't joyful. Too many events going on, whether they're online or physical and you're either a big player and it's or you can be really little. But in between, building like a 5 to say $15 million business is fairly difficult. And when you get into a larger space where you're moving tens of millions of dollars.

You'Ve got to be innovating like crazy, reinvesting like crazy. And one thing I got tired of frankly was I had a lot at stake because I've always self financed, I've never raised money or had investors or depended on a bank and to build an organic business. I thought, I'm going to take a break right now because the trends that I see and what interests me at the moment is I think the complete dematerialization of the planet. Every institution that we're surrounded by now is basically obsolete. And that's like banking, education, medicine, retail, communications as we knew it, advertising, marketing.

And transportation. Yeah, look at just about anything. And we're also moving towards AI, machine learning, augmented reality, virtual reality, Internet of things, integration of all this.

You know, half of all jobs, they're already obsolete and extinct. And if you're the ones doing those, you're also on the chopping block. So I think it's a time to rethink society as a whole and rethink everything. And that's why I decided to liquidate everything. I sold everything, got rid of everything and everyone to simplify, take some time to think and have deep, intimate, meaningful relationships instead of broad and shallow.

And like I said, nothing irritates me more than either being a lemming, watching lemmings which eventually they all march to their deaths, or any form of a race to the bottom.

Got it.

So that's a long winded way of answering your question, who am I? But I thought, shoot, I'll just tell the story and see where it goes.

I think it's amazing and it shows the difference in the way that you're approaching life and business and your thinking pattern. Even though it's the same, it sounds like you're just identifying these moments in your life and then you Pivot. It seems like it's a lot of pivoting, but still, to this day, with the podcast of your own and the platform that you have, even though it's a very simplified platform, we were talking about how you still want to leverage this content. You want to be in the places where engagement's the highest. Follow through is great. So the podcast is great for that. And we can probably speak into the power of podcasting in your eyes, too.

Totally. Yep.

What's happening in three and a half years with podcasts?

Interesting.

So it's just interesting because it seems like the layers of your story have led up to this point, and now it's almost like you're picking out the things that maybe matter the most that give you that big impact.

I think if I were going to. Again, part of this, being able to even communicate what I just did, it took a little while to make sense out of all this. It wasn't like, oh, yeah, that's what I'm doing. It didn't make sense at the time. It was just like shooting. I just don't want to run out of money this month because payrolls do. And holy crap, I just had a. I just took a $700,000 hit from some stupid thing that happened. Right? And every entrepreneur goes through this where it's like, if I don't pivot, I'm screwed. And I've got everything I've earned for the past three years on the line, and four months from now, I could be flat broke. Right? I mean, that was the grind. But I think the. The what interests me right now, that is having these meaningful, deep conversations about integration and simplicity, which I've noticed more and more people are interested in that. So I call it. I've been calling what I'm doing right now the super being accelerator. So I've trademarked variations of super being and the basic ideas. I've noticed an increasing number of people who are a.

They've been. They see the same grind and they're like, I don't want it any longer. This sucks. And this whole idea of scale and grow and get bigger, they've realized.

You wind up with miserable relationships, poor health.

Constant anxiety and stress. And my first business, digital cafe, cost me a wife or a marriage. My traffic guys are an instant customer. Arguably just about cost me my life when I had cancer. And my last business. I mean, I've been on the near breakage with my wife at least three times that we know of, right? Where it's just the stress of being an Entrepreneur, I was gonna say it's.

A very entrepreneurial thing and they have to get it. Or maybe they're an entrepreneur themselves, which I know your wife is.

Or when you're. Your child says to you, daddy, can you complain? He'll be like, I can't because. And it's like, that's crap. Who wants that? Right? And so more and more I see people saying, I've got to find a way to simplify. I see a lot of people going, I see this grind, I see this change, but I need help reinventing. It's like, show me, help me develop a vision and implement it. And the meaningful need to have a platform is greater now than ever before because we are going to see a continued commoditization of human beings and just about everything. And the only thing that matters is the value of your personal brand. In other words, the value of your beingness, not your doingness or your knowingness. Knowledge has no value. Information certainly has no value. Done and doing tasks, you can go down to your local.

Lowe's or whatever and get day laborers for dimes. Okay, flesh don't matter at all. You can buy any kind of flesh. And if you're in the flesh business, you're screwed. And so.

And what industries or businesses do you think are top of mind? I know we named things like transportation and we've talked about it. It seems like the creative factor is the key, right?

I think the answer through my lens is so here's what I know has value. Creativity and co creation. I see them as two different things. Innovation and then leadership. True leadership. Let's just face it, the leadership on the planet right now, we have more bully dictators in power than ever before. And that is representative of the lack of masculine energy. True masculine leadership. And I'm not talking about men or women, I'm talking about men who actually stand up and say, I am here to genuinely protect you and do the right thing. It just is non existent. And part of that's because, I mean, if we get into it, we've had a lot of single moms raising boys for a long time and men have been total pussies. That's a good long ass time.

No, you're right. Yeah.

And I think that's reflective of the world we live in today. So I think that that's. When I say leadership, it's both men and women. And again, it's not about men or women because you can have, you know, we need feminine leadership now, but we need integrated leadership. And then finally we are on the brink. And right now, if you're paying attention to the news, there's all this stuff with deepfakes. So we live in the time when you simply will not be able to tell what is real and what is not in a very short period of time.

That's right. I'm really worried about all these cameras right here because they're high res.

Every angle of a lot of camera. Every angle, baby, we got it covered here. There's no doubt about it. Right. And so.

I think like deep fakes and Voco, which is the Adobe technology for sampled processing a voice and being able to just do word processor with someone's voice and have it undetectable or at least it won't be detectable fast enough before someone's reputation is completely screwed.

Correct.

So we live in a time when we cannot trust our senses any longer. The meaning of leadership, trust and meaningful flesh based relationships, I.e. experiences, is higher now than ever before. So all of my energy is being focused on developing communities that revolve around these values of reinvention and integrating these. Because I don't think AI and machine learning and VR and architecture are inherently good or bad. I think right now what's happened, like if you talk to any leader, like the creators of Twitter or Facebook or Google, did they ever intend to do evil things? No. What happened was their tools built so much momentum and suddenly due to the race to the bottom and the fact that stupid, ignorant people have a vote, which I don't think stupid, ignorant people should have either a vote or guns. Okay. Period. Yes. Okay. You are a menace to society. If you are stupid, stupid people shouldn't be allowed to vote.

There's a ripple effect.

Totally. Yeah, absolutely. And so that's what's happened is stupid people suddenly have the same level of a vote. And unfortunately there's a lot more stupid people on the planet than smart leaders.

It's perpetuated by the stupid people.

What do you think the world looks like for the people that may not be leaders? You know, you've got got a lot of humans on this planet and only a small percentage of them are going to step into those leadership roles. So what do you think it looks like for the rest of us? The rest of them?

Yeah, yeah, yeah, exactly. Because we're not stupid. Not at all. We're not stupid at all. Right. Well, what I do think that is a damn good question. So the illusion I choose to believe is true is that I think true leadership is going to have a comeuppance I think this nonsensical race to stupidity part of. Again, if you look at now, I'm gonna raise all kinds of red flags and maybe a little hate here. But like Dave Chappelle, for example, his latest comedy, we were talking about that this morning, Nailing the Absolute Mass Stupidity. And he basically opens up his fourth episode. Did you see his fourth version? Just came out recently?

Yeah, I watched it last night.

I did watch it weeks ago or whatever, a week ago.

All right, so basically, he opens up and he talks about some stuff and he goes, and you know what the problem is? You know who's doing this? It's you.

You stupid. And then he goes on, and of course, he's been picking on the LGBTQ WXYZ culture. And again, all I'll say about that, he basically just said 20% of the Alphabet has been abducted. And what I mean by that is, I think there is.

An insane level of power that's been granted to a necessary change in society and awareness and consciousness. Unfortunately, dangerous trolls on the other side wield a lot of power. And out of context comments 15 years later are being reinterpreted based upon a new set of rules. Okay? And so that is evil. Just as evil as putting on.

White pointy hats and hanging people because of their skin tone. So ignorance and stupidity take a lot of forms. It's my belief and illusion that what was going to happen is we were going to have a chance for the pendulum to swing back and great opportunity for a next great generation to appear. Like, my son is 17. I. I'm impressed with the level of consciousness. I'm scared because of the level of stupidity and dependence upon. You got a whole class of people who can't move a mile without their phones.

Okay, Right.

GPS and smartphones are another mechanism for being stupid.

Just being blind to the world.

Yes. Okay. And so I think what we've got an opportunity for is a new form of education, a new form of banking, a new form of money, a new form of transportation, new form of jobs. I have an immense amount of faith in humanity, despite the fact that it breeds too fast. And in general, it's an infestation, an unconscious infestation left to its own devices. And I do think that there are good models for.

What, you know, there's a lot of smart, wealthy idealists who believe the same way and have these same values who are reaching new levels of power. And so I don't know if that answers your question, but I do have a lot of hope. And I do think that there's, you know, I do believe that in general the world is a safer place now than it's ever been ever.

Statistically. It's been shown.

It's a fact. It is a fact. Okay. We can prove that with hard data. And there's a bunch of books written on it. And all the tools to solve humanity's greatest challenges are here, whether it's carbon. I just read something the other day. You don't know if it's true. Supposedly there's this group that's figured out a way to pull carbon out of the atmosphere and use it for fuel.

I have heard something about that before. Yeah, okay. Yeah. And putting it back into the earth or whatever. You got it right on.

And, and I also think that if we get a little woo woo for a second, I just saw, I think it was Johns Hopkins, it was a major college, just opened up a $17 million.

Center. It's a medical center that is doing psilocybin research, basically plant medicine. And.

I just came back from Burning man, for example.

I believe for under medical supervision and proper care. The hard data is in a lot of big mental challenges can be solved with plant medicine. And if you follow centuries, probably millennia of data that we are now learning about what has happened in the Amazon with ayahuasca and other sacred plants, that what we are doing now is permeating the membrane between the physical realm, the digital realm, and now the spiritual realm.

And in doing so, I think humanity is feeling a form of mass fear and anxiety that we're all experiencing. And we are about to bridge and toggle and oscillate between the spiritual, the energetic, the physical worlds. And as we move towards the singularity of the digital realm, let's call it a kind of like a sacred triangle.

Sure.

Humanity has no choice but to evolve into a new being. That's why I call the super being. I think it's from human being to super being. Now with that, the low frequency fear based orc energies amongst us on this planet.

Are terror. Terrorized because they're going to grip onto their obsolete, extinct belief systems and.

The things they held true and dear, including old obsolete religions. I happen to believe that fundamentalist Islam is a operating system that has no business being and existing in a civilized society. Not giving women rights is absurd. Okay. And to treat people and to cut off heads and to adhere to that and to have an us versus them. Now I happen to believe that all fundamentalist religions are low frequency operating systems that probably helped humanity survive for a period of time. Don't wipe your hand, a poopy hand. And eat with it. Okay. Keep it off the table. That makes sense. Okay. Don't eat pig if you don't refrigerate it, that kind of thing. Okay, but now we've got refrigerators. Now we've got toilet paper and running water. And if you don't have it, well, then maybe we'll let Darwin take over. You know, I don't.

There's tools out there to use.

Precisely, precisely. And again, I'm being harsh to illustrate a point, but I do think that in a high frequency environment, our old frequency operating systems do not serve a purpose any longer. And so my next invention, Reinvention, is committed to exploring that and finding peaceful ways that bring a high degree of prosperity and wealth to people who choose to evolve in a peaceful, meaningful, educated way and live within this new.

Higher frequency formula.

It's raising your frequency and.

Precisely.

It's interesting because on the podcast we had Mike Dillard on the show a month ago or so, but it came live. He's an awesome guy. It was the first time we actually chatted together with him.

If you haven't watched his new video, he just released a video like what? Last week.

Last Monday.

Really good. He had a brain injury. He was suffering from all sorts of mental issues and things happen.

I talked to him a number of times while he's going through it, so I'm well aware. Yeah.

And psychedelics are what he claims as the sort of thing that got him over it. So I mean, we're big proponents of that as well.

Definitely. And yeah, he said that on the show and it was amazing because we're hearing this more and more. Folks talk about anxiety, stresses, suicide in entrepreneurs specifically. Of course, it's in any high stress type thing. But everybody feels like they're in a bubble or they can't talk. They don't have a community around them which is part of this whole. This movement is more of a community. And all the devices we have, we thought brought us together, but there's no consciousness. Like you're just like, eh, droning.

All you have to do is walk through an airport. I rest my case. Okay. And you've got a bunch of wood standing in your way, unconscious wood in your way. It's just like the, let's see, how do we say that? It's a great word that is not allowed to be used right now and it rhymes with tardation. Okay.

So yeah, yeah, it's really cool to see the shifts because you see it in Government. I just read some article with Canada now talking about psilocybin dispensaries and I think it's being led by the same guy that made cannabis legal in Canada. And it was kind of a brute force effort because that was the only way to get through these people's heads.

Well, now they've got hard science to support this.

And I know.

It'S Doblin who's behind maps.org, who's also.

Tim Bottle, Tim Ferriss, yeah, Tim donated a lot of money, so. And a very good friend of mine is really good friends with Paul Stamets who's the mushroom guy. Psilocybin. So again the hard data, there's huge university hospitals now with data and also the FDA approved the use of ketamine which is a fascinating substance.

I don't know much about that one.

That's they talked about it in the Mike Dillard thing too. But I think what we're seeing too is we're slowly seeing the decriminalization state by state of psilocybin. So you're going to see all sorts of research start to come out and I think it's really going to explode soon.

Yeah, yeah. And what I'll tell you too is in my experience this is again going to get a little woo woo. It's totally non scientific but it's become increasingly popular to use dmt, the God particle, which there's tons of data, a lot of research on that, a lot of science. Now I can look at someone's eyes and I know if they've done the work, I can tell that they are actually where they are in their journey, their spiritual awakening.

And I will just tell you, if you start paying attention, you can see it. It's kind of like Dune. You remember watching Dune, you saw those blue eyes when they had the spice. Now they're accelerating their consciousness, but it's quite interesting and all I'll say is start paying attention to some of the people you talk to who you know are doing the deep work. And you will notice a different state of consciousness. And I think they essentially vibrate, oscillate at a different frequency. Just as when you meet a monk, for example, who's been doing 30 or 40 years of deep meditation and work in their eyes, being in the room feel different.

It's so interesting that you say that. So Joe and I, I'll just say we've done some work in the past.

I don't know if you can tell or not exactly the test, but we've.

We've had that conversation before of like, you actually do start to recognize. Okay, I can tell that person's, you know, it's very fascinating.

And we, it's funny you said, like there's a way to notice. And we joked around like, like a tattoo or something. Like, what is it? Like, we're on the beach one time, it was like seagull.

See, the only problem with that is it's too easy. And then, so I have a philosophy now. I apologize in advance if I offend any listeners or viewers. I believe that, that all tattoos share a common Alphabet. And deep inside, when the aliens finally land on the planet.

Yeah.

Whoever has a tattoo, it actually says eat me first. Okay, so, so it's basically a stupid.

Tattoo from 18 years old. I, I dumb story.

I got a whole.

See the one?

Yeah, yeah, exactly. Sweet. You got, do you have your shamrock tattoo and this.

Right.

It's your play, playboy. Playboy Shamrock. But go on.

This, I got it like this.

Anyway, I, it's this, this conversation we're having right now, which again comes down to men and women, specifically when I have the conversation with men about masculinity, leadership, this, the fact that. And again, I'm just gonna call it what it is. I call it the mass pussification of Western society. That's what you're happening, all right? It's been happening and you can see it around you.

And everyone knows what I'm talking about when I say it. And if you're oversensitive, chances are you're one of them.

Watch the Chappelle show and see how it makes you feel.

There's your primer.

Precisely. Precisely. If you're offended, there's a reason. It's sort of like, I'll even say something else a little more offensive just to illustrate my point. If you're 50 years old and you've never been married before, there's probably a reason and it's probably you.

Okay, Jim, you listening? Right now, we like to call people out by name, just like we're watching you, Jim.

But, but my point is this conversation has been necessary for a long time. And right now, again, I'm not saying me too, or any other movement that's been happening is bad. These are necessary for cleansing and washing and purification. And before a mass extinction occurs.

Some deep work has to happen. It's just what it is. And it's a necessary extinction. I think low frequency leaders who are elected officials that exist right now, I won't name names.

Are.

We got exactly what we deserved okay. This is what happens when you behave like we've been behaving and everyone's scared and selfish.

And real strong people, men or women, don't stand up, up for what is right. And so this is a call to.

Evolve. And again, I believe if you are unwilling to do what is necessary and participate in the evolution, you will be part of the extinction. And getting back to the specific conversations, men talking to men. I'm not talking about women being allowed in Boy Scouts. Okay. I'm talking about there are some conversations that take place in a masculine or feminine environment. And I do understand that you might be born in the wrong shell and all that stuff. I'm not trying to say this to be insensitive.

But these conversations are necessary for an evolution to occur. And the same is true about what it takes to be a gentleman in a relationship. And again, these conversations about what has real value and staring at yourself through your selfie camera has no value. It has no value. And just because you got likes means nothing. And unfortunately, we've got broken values. And this has been perpetuated due to the fact that it's just too easy to be lower than mediocre.

Yeah.

All right. So I don't need to say anything else about this, but we can go on to really valuable technology things.

There's sort of an overlap here that sort of related, but we'll change subjects here. But. So speaking of the Chappelle Show, I'm not sure if you actually heard what happened with the Chappelle show. And like the media, so not the Chappelle show, but the new Chappelle Standup. So I guess all of the reviewers that reviewed it before it came out gave it like a zero rating. Rotten Tomatoes, they gave it a zero percent rating.

That's cause they're all a bunch of pussies and they're scared and they're afraid that if they speak the truth, they will be slaughtered and lambasted by low frequency, low common denominators and the abducted Alphabet.

That's right.

What happened was Rotten Tomatoes gave it like a zero percent and all these reviewing companies gave it a zero percent. The media essentially gave it a zero percent when they asked viewers to go and rate it on Rotten Tomatoes 99%. So basically the media was.

I've been inspired. Right now I am going to go give it a review too. And if I could give it a thousand points, I would.

Yeah, but what the media was basically doing is they were trying to protect the viewers and say, don't even bother Watching it, you're not gonna like it, you know, and so where it kind of transitions a little bit is we can kind of talk about where media is going. Because now we're the media.

Yeah.

You know, I think, I think that's sort of a good transitional point is where do you see media going now? Because now we, we have a voice that the common man has a voice that's not running a big media conglomerate. Great.

All right, so I'll start by saying just imagine you had a tube and it was connected to your eyeball and the other end of the tube ran right up your butthole. Okay? That's where the media is and where it's going right now. Now where should it go? Here's what I propose. Now what I'm about to say can get spun and turned into dangerous thinking. And I happen to think that China right now does evil things. Okay, okay. The but, however, is they think through and they look at things with a thousand year plan in mind, okay? Which is survival and superiority. And that compared to quarterly thinking will win. It is winning it long did A lot of people I know who started going to China 10 years ago said, you have no idea what's going on there, going on over there, but what is happening here in the United States of America, we're screwed. And I had a lot of friends coming back from there, and they invested a lot of time and resources. And what happens over there, for example, because of the fact that they monitor everything and you can be punished or imprisoned for basically 1984 style bad thinking, I can't remember what Orwellian times called it, but basically bad thoughts. Okay, yeah, that's dangerous. Now I'll tell you what I think should happen. First of all, imagine a blockchain that had your real identity embedded in it. Right? And I'm gonna make the assumption already privacy doesn't exist. Hasn't for a long time. And if you're stuck on that, well, you're just a big stupid lemming. All right?

Yep.

But if there's a blockchain, and let's pretend there's a way to make it secure, but the bottom line is I would like to have a little switch. And it's unless you post something and your identity is real, in other words, you've identified yourself and proven that you're a real person and all, you know, Twitter, Facebook, Instagram, all these require. And I'll basically say, I don't want to see anything that doesn't come from anyone real. I want my phone. Okay, you can't call me unless there's a real identity here. In other words, if you're a spammer, you're gonna get billed. It's an automatic deduction to your bank account. And you can't talk to me unless there's money in that bank account. And if you're up to shenanigans and you call me, boom, I'll just say, I didn't ask for this. This person's a spammer, they get fined $5,000.

Ooh, okay.

Yeah, doable crap. And that's what happens. And if you aren't a real person now, you know, someone might argue, well, what would happen to, you know, freedom of press and being able to anonymously you place for anonymous communication. I don't have any problem with. It can't be mixed. And if I decide and determine that you're one of the stupid ones. Okay, A dangerous, stupid racist. Okay, I don't want to hear from you. Right. You can go over there. I have no interest in participating. So again, I'm using an extreme example to illustrate a point. Now, do I mean every single one of those and slice it down? No, that's not my. My point isn't to create fascism here. We need a freedom of the press. I do believe in anonymity. I do believe that progress can happen. But at this point, when a dumb person who is dangerous is given a vote and can bully someone anonymously, first of all, it's up to you to turn that crap off and so don't swim in a swimming pool filled with poop. You'll probably get sick and maybe die. However, I don't want someone who's poopy being able to jump in my pool if it's private property. I believe in private property. I happen to come from the point of view that if I have a small business, I should be able to hire and fire whenever I want to, whoever I want to. It's private property. If I choose not to serve someone, it's my decision and my choice. Now, again, I can see that misconstrued and misinterpreted to say, oh, you privileged rich white guy. It doesn't have anything to do with that. I think what we've got are some dangerous precedents around us, and it is time to determine, you know, what is reasonable and what is unreasonable. Go to San Francisco, and the city is infested with poop and pee and drug users who technically can vote. All right, that's dangerous. It's dangerous people doing dangerous things who can affect a Community. I think again, there is a certain point at which what behavior construes whether or not you lose certain privileges. There's a distinction between rights and privileges. A driver's life is a privilege, not a right. Okay. If you are a proven abuser of alcohol, you should not be allowed to drive. And I think what we've done is we've created some blurry lines. So that's getting back to the media and the news. I think there are some precedents and parallels here. And at the present time we have this very dangerous bully behavior and bully culture and people don't see what it is. And unfortunately, we've got leadership in power right now that can point finger and manipulate what that means in a dangerous way as well. But bully behavior is bully behavior and no one likes being bullied.

Right now.

What do you think about as far as the media goes? Do you think the fact that anybody can start a podcast now, anybody can start a blog, anybody can start a YouTube channel. Are we giving platforms to people that probably shouldn't be able to have these platforms?

I wouldn't go that far. So I don't believe in, I really don't believe in censorship. I think we've got a pretty darn good system of self censorship right now when we swear we have to put the little E in our podcast in our episode. I think that's smart. And if you go back to the record album days now, there was a big hubbub. But I remember when all that was going on, the record companies decided to self censor.

That's right.

Now there was pressure going on, which was good. It was a good, lively, intense conversation and that's great. I love the fact that anyone can start it. And the truth of the matter is, is you're gonna get votes based upon your popularity. In other words, are you talented and interesting. Okay. And the reason why, if we go down the path of Joe Rogan, for example, example, why is Joe Rogan so darn popular?

He brings interesting people together and he asks interesting questions.

He's curious, but you have no idea where it's going to go either. He's completely transparent. Any topic is not off limits.

Yeah, he, he is the right talent at the right time with the right medium. And I watched him go from, you know, 5 million to 5.5 to 5.9 to 6.2 million followers just on his YouTube channel. By my estimates, he's making around 20 some million dollars. Now. What a lot of people might not know is he spent 30 years doing standup He's a great entertainer and he gets his ego out of the way and he knows how to push his guests far enough along to keep them interesting and keep them moving. And he does have a great selection and he knows his audience really well. And, you know, I've seen some. There's some great articles right now. Doesn't mean they're good, but they're great, interesting articles. Talking about why is he so popular? And first of all, he definitely appeals to a certain bro culture.

That's right.

And he'll flat out say, you know, it's shaved head bros who buy supplements and fight and.

Yeah.

And work out.

Yeah.

And I think he's bringing really interesting content to the world that needs to be heard. And a lot of people look at him and go, okay, let me get this stuff straight. You have Kevin Hart or Schwarzenegger or whoever come in or Mike Tyson. You drink with them, you smoke cigars or blunts and weed. You're getting high and you get to hang out with famous people and then you get to announce a fight and then you get to make. Where do I sign up for this? Right.

Everyone who's watching or Jordan Peterson, who's like totally different than a fighter mentality type person.

Infowars dude.

Yeah, yeah. Alex Jones.

That's right.

That's. That was a great interview.

So much crap for that. Because everybody was saying, well, you're giving a guy a platform who shouldn't be allowed to have the platform.

You know, it's private property. It's his to give away however he wants. So f him.

Yeah, well, and it's interesting because right up.

Right up the little keyster is what I'd say.

And what he was on, I think it was just the other day on YouTube, I think they gave him like a day and then they pulled him off again like that fast.

Oh, they pulled off Alex Infowars. No kidding.

I believe it.

See, I think. I think the media is really kind of shooting them themselves in the foot by doing what they're doing. Because every time they go out there.

Censorship, it's dangerous censorship.

With the Chappelle thing. Like when I heard about the Chappelle thing getting zero stars on Rotten Tomatoes, that made me instantly go, I gotta go see this now.

Right.

So it had the exact opposite effect of what they wanted.

Right.

The Alex Jones episode of. Of Joe Rogan show, You know, when. When all the media starts going, why is he giving this guy of a piece platform? Do you think that helped the listenership of Joe Rogan show or do you think it made people go there? Right? I'm going to tune out of Joe Rogan.

I'm pretty sure it's either that or the Elon Musk special that is the most popular episode, at least on YouTube. I don't know about downloads and this whole thing that they made such a big deal out of Elon. If anyone who's ever smoked weed ever knows, like, I can't smoke stuff. It makes my brain. I go, I go to hell. Okay? It's not good for me at all.

For everybody it is.

But here's what I will you tell. Tell you. He just said Elon didn't know what a blunt was. And he says, well, it's a mixture of marijuana and tobacco. Take. And he. All he did is picked up.

Yeah.

Oh, okay. He didn't even take a real hit. He was. There's no way you can get high. He tasted a cigar. That's what happened. Okay. It's like. And then what? His stock price dropped 9%. He, he lost.

Whatever, a big federal contract. And I would say he gained 5 million fans overnight.

So let's, you know, people idolize him now. They've got the big old blown up poster of him taking a hit on the joint now.

Obey stickers or whatever, they're all getting art down.

My suspicion is he sold a lot of cars that day. And at the end of the day, look at what's happening with space. And, and here's the thing. Thing is, Elon, a lot of people can pick on him. He doesn't pay for advertising, he doesn't pay for marketing. That guy is a genuine platform. He represents. Love him or hate him, the next evolution of what I think society, wealthy conscious people can bring. And Elon's flat out just like the Google guys. I mean, the Google guys, when they would hire someone and like, I've been to Burning man five times. I get this culture, culture. They'd say, come to Burning man, drop acid with us, and we'll decide if we're gonna hire you. That's basically what they. What really went on there is they, they're gonna decide what type of person you are based on that expansive environment. And you know, I would argue to the best of my knowledge, you know, the mo. And look, I. My brain does not like chemicals in general.

But I, I, you know, I can publicly say that I used a variety of them and it has been positive. Marijuana, not. I had a bad experience when I was younger, but I don't. And I do think right now there is A societal.

Conversation going on that makes it absolutely okay for anyone to do it. I think that's stupid and dangerous. Okay. I believe that psychedelics for sure on the first time. First of all, you don't know what the hell you're getting. So it should be taken under doctor's supervision. In an environment, it's about set and setting and the people around you. And if you are a crazy person, look, crazy, stupid people should not be given the ability to buy guns, in my opinion. I happen to have been raised with guns. I shot them since I was five years old. I love guns. Taught my son how to shoot them at an early age because I thought it was a valuable skill and important to understand. And I didn't do it to make him an enthusiast. I said these things are dangerous weapons and you need to know the difference between a video game gun and a real one. Let's go to the range. I brought some of his friends who, you know, one of his friends has two moms. Okay. And two other ones have no father. Okay. And I thought. And they thanked me for it. They said, thank you for muscling up my kid and showing him this thing. I want. But we couldn't do this. We didn't have the ability to communicate. And so getting back to drugs specifically in the wrong hands, in the wrong environment, this is dangerous stuff. And you don't know what chemicals are out there. And the Chinese importers, they don't give a crap about the people. Right. And neither do the Mexican cartels. They're not your friends. Okay. They are not supplying you with medical grade chemicals that can actually transform your consciousness in your brain.

Therapeutic and.

Yeah, yeah. So there you go.

You're right.

Yeah. It's a set and setting thing. Intention the people around you. It's. Yeah, it's. It's nothing. It's not a recreational thing. And that's where it's got to be watched.

Yeah.

You know when this whole thing come around. Because it is.

But you're right, it.

There's a whole different side of being that most people are just completely unaware of. And. And the shifts are happening, but probably not too fast. You know, that's probably a good thing.

You know, just so we can kind.

Of work out the kinks a little bit here too.

Yeah, no, this is.

We're.

But you know, evolution happens drastically and dramatically, you know, in a meter. Let's assume that the, you know, there's a mass extinction, you know, and there was a meteor event.

Right.

Boom. And let's say 99% of life was wiped out on the planet. Okay, that's a theory, right? And here we are. Here's what I do know.

Life and the nature of the universe is life is a virus. And the universe will fill every gap with life at any time. Unfortunately, if it isn't done intentionally, it's filled with vermin and weeds. In other words, think of it like this. If you think of your consciousness is an infinite place to put stuff. Now, if you are intentional and disciplined and methodical, you can fill your brain with glorious thoughts and abundance and positivity. And if you eat like crap, you don't exercise and you're a big fat turd and you lay around on a sofa all day and do nothing about it, and you watch daytime television and whatever, whatever, whatever, right? Weeds and vermin are going to infest your brain. And in the real world, I think of mosquitoes as low frequency vermin.

And the same with weeds. Life will allow every gap to be filled with that. And if you think of everything is everything. Weeds and vermin are just like bad thoughts, okay? Energy is energy and there are negative and positive energy. So just pay attention to what you're filling it with. So getting back to the drug thing right now, telling everyone it's okay to be high and, and making it perfectly legal for anyone to be right, just like that, I don't think stupid people and ignorant people.

Should be allowed to. It's just, it's stupid, right? It's. It's like everyone is all, we are all created equal. But if you don't behave appropriately, there's a distinction between a right and a privilege. That's all I'm saying.

And that goes for media as well. So us as podcasters, we, you know.

Right on. Yeah.

So hopefully the uncensored ship stays for a while in podcast land.

I think there is no choice at this point. There's no way to control this. And the best thing we can do is be leaders and reward people.

Who behave properly and create great things. Now, again, having open voting platforms like you have on Facebook and Instagram, I'm not saying those are bad. And I, I love the fact that Joe Rogan is suddenly popular. He's the right guy. Right voice, right message, right time, right audience, right medium, right everything. Okay. And you know, can that be recreated again? You know, who knows? There's going to be the next thing. There's a whole bunch of, of rappers and entertainers right now. I don't get it. I consider the majority of new music coming out to be Vermin, sure. Filth compared to some great 70s and 80s performers. You look at Frank Zappa and the creativity that went on and that.

Yeah, Pink Floyd, yeah. Seriously. We find ourselves going backwards now rather.

Than totally, but here we are. You know, it's like, what's the point of having that argument? Argument? Every, every generation wants what it wants and it's going to worship what it worships and it's going to find meaning in something. And I think that is a good thing. I think freedom, intellectual freedom and physical freedom is critical for high vibrational evolution. It's huge.

And us as podcasters, we're trying to fill people's heads with good stuff, not the stuff. Before we wrap up, I do want to ask, can you walk us through your tech stack that you've got here? More, Because I'm going to reference it later when we build out RStudio, but I think our audience would be interested as well.

Right on. Okay, so I'll start and I'll open this up so folks who are watching this can see it.

For audio, I'm using a Rodecaster Pro, which is like a mixer, and we are recording audio to this thing and that enables us to record, first of all, processed audio. So it's got apex processing built in, compressor limiter.

Big bottom, and aural exciter. And I am recording it on a chip dry, meaning it doesn't have effects. But the audio that's going to the box, which I'll explain in a moment, is wet. It's got effects. So we've got our three microphones. You're using an SM58, and I have two SM7Bs. I do that just because I do have three SM58. So I can actually do a larger group thing here. They sound awesome. I've actually done side by side tests. I would say unless you're a great engineer, you can't even tell the difference between a $400 mic and $100 SM58.

And our show is recorded on SM58s. Yep. So great.

This computer I'm using, which isn't really doing anything other than giving us remote access, is an Imac Pro. I think it's Apple's best piece of hardware they've ever manufactured. This thing is so freaking fast, it's crazy. Now all of this signal is being driven into a livestream HD550, which is a hardware box that allows me to record switched video. So. And by the way, I'm using a wireless foot pedal. It's a Bluetooth foot pedal that allows me to switch live. So I'm switching to camera two, that's me right now here. Camera three, that's you guys. I can also switch to a computer input and those are all hardwired in with HDMI cables. And I am recording ISOs. So each channel is being recorded to a digital file, right to hard drives, removable hard drives. Next, the cameras we have here are Panasonic Lumix GH5 with some great glass. Trying to think of the brand.

But it's a very typical lens with continuous autofocus turned on. So that's why it looks so good. They're perfectly matched. I did have Blackmagic Design Pocket 4K cameras in here. Two reasons why I hate them. One is the display is on the back and I couldn't see them because these things are pressed. These are all flipped against the walls. They're flipped around. Next.

They don't support continuous autofocus, which is a non starter, giant pain in the ass to tune up cameras because I like to record with no one present. And I also am backing these up. So I've got two chips, two 256ks in each one. I press the record and I've got backups. So between the Rodecaster having audio, all three cameras recording, I've got backups there. And then, then the live stream is recording. And because of how we do things here, I can actually give you guys the files. I'll give you the audio files, the video files in 4K, the live stream. This particular model only does HD, but I've been switching live, so you're actually going to get a switched product. You could put bumpers in the front and back and go boom, Publish it tomorrow. We could have been streaming this as well, but I don't trust the hardware enough for that. There's some finicky stuff beyond that. I've got a light rig here and you guys can see it. Not everyone back home, but I've got pipes installed in my ceilings, standard LCD panels, and then I've got Bluetooth colored lights that are shining against the wall to give this thing some depth. You can see it here. Those are all programmable with my phone. I also have every single device on a network. So I'm using Bluetooth wifi switches. So I won't do it now because I'd mess things up. But I have Alexa can talk to all of them. Of course, Alexa lights up and I actually tell it when to activate because I'm not going to use the proper word, the system. But actually when I walk in here in the morning, I talk to the system, it turns itself on and then I've got an ac. I have a special air conditioning unit installed here where the blower is in my attic.

Okay.

There's zero noise. I can actually. I can get this thing down to the 40s.

I was going to say it's. This is probably one of the cooler studios. I know like news. News stations are typically like freezing.

But problem is like their air quality is horrible and most of them, plus the ambient noise is terrible. You'll notice here we do not have an echo or a noise problem. So I've got curtains behind you guys and that. Just simple theatrical curtains. And then in front of my camera here, I've got an Apple TV. So I've got multiple Apple TVs in here. So the display behind me is run with an Apple tv, that one. And I'm able to put up like Keynote or Teleprompter that's controlled. I don't have it in front of me now. But normally I use Prompter Pro software, which is voice recognition Teleprompter. And so I can do a whole show if I needed to.

And none of this having to like, let's go backwards.

Not at all. Yeah. And then of course we can see the screen right here. This window is the livestream software. It actually has a full web interface and I can control the entire program. All the audio levels switch by clicking Stream Record output. And then if we get even a little more nerdy, all these files, as soon as we're done, automatically get copied to a synology. I've got a 90 terabyte server. I actually have two of them. I'm so paranoid about data that I've got got multiple replicas. And then that data gets automatically uploaded to Dropbox. And then I use Apple's compressor, which I've got a workflow set up. Like as soon as we're done, I can just drag the files and it'll make iPhone compatible videos, MP3s, and it also auto uploads them to Otter to be transcribed.

So this is.

Didn't I say Mike's the ninja.

So the bottom line is when I built this thing, I wanted something that I did not need an operator. I could do what a Joe Rogan does, have that quality of a program or better, with no operator necessary, broadcast it, create redundant content, create a show and put it in every format possible. And then I also take my episodes and I have an assistant who turns all of them into articles which get published On Entrepreneur and now on forbes and on LinkedIn. So this is, you know, this is, this is my seventh studio I've built.

Yeah.

And I spent months and months and months simulating every single component in my mind.

And so this is all you. Right. Like this is your architecture you're testing. You're putting everything together.

Yeah. I do have some former techs who work for me who did all the, the setting up. We're really talented. I just. You know what? I don't enjoy plugging stuff in any longer. It's not fun to me. The one thing I will show you is this little gadget here, the stream deck. This is from Elgato. So what I love about this particular critter is it allows me to create programmable buttons. So you can literally drag an icon on this thing. It automatically shows up. These are OLED buttons and so you don't. And then I can program any kind of a button switch. So here I can switch between camera 1, 2, 3, 4, just as before. I can start and stop the stream or the recording. I can push up a lower third, so there's that. And I can push it down and it's got timers on it and also can, you know, it's. You can stack macros. So if we were live, for example, I could start pushing Twitter feeds.

I mean, it's questions that might come in from folks.

Totally. It takes a lot of thinking though. And here's what I've learned after. In the past, I used to do like when I did the Mike Koenig show. That was a very sophisticated program.

Amazing.

It had so many moving parts. And I tried doing all this stuff live. You very rapidly reach a point of no return because you can't create great content that's highly interactive, that's good as a recording.

Got it.

If it's not live, it's not enjoyable. And we live in a just in time, short attention span world now. And I think, I happen to think that the smartest thing you can do is create an audio podcast video, if you understand video and you're willing to put in the work. But it's five times more complicated. Just trying to teach an editor, who's a good audio editor how to become a good video editor is a big gap. There's very few people who have that skill set, in my experience, who are consistent performers.

Sure.

And.

And that, that has been my goal. But it's. And also, I think, you know, you look at again what Joe Rogan does. Very unsophisticated production. Okay. And he's the guy that everyone talks about right now. And everyone's trying to mock model and there's only one Joe Rogan. Just like there was only one Tim Ferriss. Tim did what Tim did and does what he does, which is completely different than Joe Rogan's. Totally different model. But yeah. So that I don't know if there's any other questions you have about the workflow or the gadgetry. I know there's probably some other devices here.

There's a lot more, but no need to.

I think that's a pretty good. What are these panels that are on the wall? What are the. These called?

Sure, they're. They're just wall panels. I bought them from Amazon. It's a hard plastic and they. They look obviously really good and they capture light really really well. But they're probably like I don't know, 50 bucks a box, you know, a couple hundred bucks. I've been like the clients I'm working with right now and I do one on one stuff with them. I help them with their shows and get stuff figured out in their minds. You know how they're getting gonna. And I'm recommending just set something like this up because it looks so good. It's cheap, fast, easy.

The light bounces off it. Really cool too.

Yeah, cool. That's awesome. All right, so capability amplifier. It's been behind you the entire time. Let's tell people about that show with Dan Sullivan.

Okay, so the, the big idea. And by the way, 65 inch TCL TV from Costco, 500 bucks. Got a brand stuff and with an Apple TV connected to it and it's got really Roku built in.

I got like a. Same TV in my office almost. Well, not that big, not that large.

Yeah.

Pretty much the same TV.

Yeah, it's. It's a. It's. I mean TVs are. I was gonna just do my entire wall all screens but at some point. Exactly. I'm pretty sure I'd have a suntan.

You know, like blue half your.

All this. I do have a bunch of frequency dampening technology in here that supposedly sucks up the.

What are those called? That's. I can't remember them.

Yeah.

And. And whether or not they actually work, I don't know. It's a bunch of little pseudo sciencey still. It is total pseudoscience. It is.

Yeah.

But I do have it on. You'll see clips around here and I've got some big gadgets on our main power. And by the way, this whole home is I've been powering it 100% with solar for 10 years and charging my cars.

I was going to say you're like, I mean, you've been a Tesla boy since.

Yeah, 10 years. 10 years. Yeah, I got one. Yeah. Oh, good for you. They're awesome. All right, so Capability Amplifier. This podcast I've been doing with Dan Sullivan from Strategic Coach, One of the most productive, smartest people I've ever known. 75 years old, still burns a thousand calories before he has breakfast, writes four books a year and creates more content than anyone I know. So we call it Capability Amplifier because our goal is to increase and upgrade your capabilities. In an interview, you. My objective is to get like a cartridge style matrix upgrade for your brain so you learn to think differently. It's not just a bunch of tactical step by step stuff. I want you to walk away and go, oh my God, that guy thinks so differently than me. When we started the podcast, it was just Dan and me and we riffed and now we started doing some interviews and I've been focused on mainly me Hollywood talent. So I interviewed.

Adam Conover from Adam Ruins Everything. I did Yannick Yakov Smirnoff, the comedian. Oh, from the 80s. Oh, he's been around for a long time, but you totally recognize.

I do know the name.

I'm like, yeah, yeah, he's been in, he's in like he's on the Simpsons, lots of cartoons. He still shows up. Fascinating guy. Joel Zadak, who represents Tiffany Haddish, a lot of big comedians. And part of what I'm super fascinated by right now is charisma, how to get and keep attention, how to educate and entertain and keep an audience. So I think one of the best ways is I'm talking to the masters. And I just interviewed Gino Wickman today from Entrepreneur Operating System eos. He's not an entertainer, but I love the way he thinks this guy truly lives, lives by his own rules. Takes 155 days off a year.

And.

He'S, you know, he's, he's done it all, but he's got a great life to show for it, you know, and that, that's how I look at things. Are you not just financially free? Is your health great? Does your wife actually love you? Do your kids know who the hell you are and vice versa? Are all those relationships in place? Because most gurus, their lives suck, even though they pretend otherwise. Most of them are liars and I happen to know most of them.

You get the inside look.

Yeah. Anyway, the Podcast comes out every single week. And what I've learned is it's all I really need from a marketing perspective. And the last three clients I've enrolled came to me either through a referral or we met once. They listened, all three of them said after they enrolled with me, and these are multiple six figures to work with me. They said, I listened to four episodes of your podcast, I talked to you and it was a 20 to 40 minute conversation. And then they signed up and a wire transfer occurred. Okay, so what I will say without beyond the shadow of a doubt, I think podcasts are single handedly, as long as it's the right audience, right message, the most powerful, effective way to build a deep, meaningful relationship with your target. Target audience. And I don't even like using target. It's kind of yucky.

Yeah, but.

But you know what I mean, not.

What, whatever you want to say.

There's a better way of putting it. So. Yeah.

Yeah, that's great.

Agree more. Yeah, I love that you're studying all the charisma and what makes like likeability and that kind of stuff because I've been going down that rabbit hole like really a lot lately. There's actually a YouTube channel called Charisma on Command or something like that.

I think I saw something like that. Yeah. But I haven't watched of them.

Yeah, it's really interesting what they do on that channel is they actually, they'll analyze celebrities. They look at like a celebrity that's been on, you know, Conan and all the different talk shows and then he'll break down what they're doing to make them likable and it's just just tons and tons of videos of them breaking down the personalities of big name celebrities. It's really fascinating.

Great content marketing play too because there's a sales pitch at the end every single.

There's a thing called Charisma University that he's pitching at the end of every video.

Great idea.

We're not getting paid to say this.

Okay. And have you seen, I don't know what it's called? It's two black guys watching Bill Burr.

No.

Oh my God, you've got us. All right, so as long as we're sharing some pod YouTube things, it's basically two guys that are so high they're. You, you could, you could blind them with dental floss. Okay. I'm not kidding you. And they've now they're starting to get almost commercial because their channel took off so much and all it is is 2. At least if they Aren't really. I think they are really what they appear to be, but they're definitely street African American guys. And Bill Burr, who's married to an African American woman, who does understand the culture, despite the fact that he is a very Catholic, white Irishman, like a ginger dude. He totally is.

Yeah.

And he is doing bits. And these guys find the parts where clearly Bill is talking about culture and they comment about it and they laugh about it, but just watching them watch Bill Burr makes you laugh. And the way they frame the show is, where are your two black friends? And you can tell through the comments that the majority of the viewers are clearly white guys who do not have black friends.

It's gotta be white guys.

It's so freaking funny. And I heard about it through a friend of mine and he said, you gotta watch this. And I actually shared it with a very good friend of mine who's an extremely well known African American man who just busted watching this thing because he's in this interesting world, because he lives in a white man's world very much. And he grew up, he had a hard background, upbringing and all that kind of stuff. So he's kind of like, he oscillates. He knows how to live in all the world. So funny.

We're going to figure it out. We're going to put in the show notes for sure.

So, yeah.

So much good stuff out there. Right on. Awesome. Mike, it's been a pleasure. Thank you for having us in your studio. It's always weird to say that in our own show, but my pleasure.

It's my pleasure. Awesome. Thanks, guys.

Thanks, everybody for listening to this episode of the Hustle and Flowchart podcast, for taking the time to look. Listen, we want to give you something a little bit special. Every single episode that we do, we actually have somebody on our team take notes. We basically have a Cliff's Notes version of every episode where you can go and find all of the tips and tactics that they laid out, all of the resources that they laid out, all the good stuff from this episode. We actually have a nice simple notes version that you can find on our website. So go to evergreenprofits.com find this episode that you just listened to and give us your email address and we'll send you the note notes. Thanks for listening.

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