The AI Revolution: Exploring the Power and Profit of Future Tools with Matt Wolfe

The deeper you go down the rabbit hole, the more excited you get, but also the more you realize how it could go wrong. And so I think I've already kind of been there. I think the best thing that anybody can do is be educated on the topic, like know what's happening, know where things are going, know the potential downsides.

Hey, I'm Joe Fear and welcome to the Hustle and Flowchart podcast. This is where we talk all about building businesses so they give you the freedom and fuel for your life. I'm not here to help you build a billion dollar business, but I am here to help you create with systems that work for you so you can make more money than you need just by working part time. You know, I was a chronic hustle mode kind of guy and I want to share my experiences and mentors I've met along the way to help you reframe things to be the most effective as an entrepreneur. I wish I had this guidance and insight when I was younger. So that's what I'm doing here for you. Please share and enjoy.

Hey.

Hey, it's your boy Joe, and I am your host of the podcast and I'm bringing back my previous co host, Mr. Matt Wolf. He is now blowing it up in the AI Tools space and talking about different ways that we can leverage AI and all the funky tech that's coming out at a rapid pace right now. He's riding the wave and he's here to tell us about what he's done after he left, you know, after we split ways here. And he pursued being a YouTube creator and also created a really cool and helpful website at future tools IO. And you can check him out, of course, on YouTube if you search his name, Matt Wolf with an e at the end, of course. And you'll find all of his videos and they're super helpful and very informative and keeps your finger on the pulse. So I definitely recommend checking those two things out. And in this episode, we're going to deep dive and go all over the place talking about what he's done to get to that point, to build what he's done in that space, but also talk about some of the upsides and the downsides of artificial intelligence and what it's doing for us as business owners, as a society. I think there's a healthy fear and optimism of this space from everyone. And Matt has a really unique perspective, so he shares that here and gives us a lot of different tools and ways that we can even monetize and kind of use this gap in time right now where AI is a fresher thing, there's a lot of ways we can implement that in business to get ahead and serve what our missions are. So enjoy the episode, strap on in. It's a little longer one and I think you're going to love it. And there's going to be more of these, so let me know. Go, reach out. Go in. I'm going to shout out the Hustle and Flowchart bot. If you go to hustle and flowchart.com/.

You can use the bot and the collective wisdom. Matt is in there in a lot of them as well. So he can give you feedback. So you can go use that bot and think about how AI can, how you can use it in your business. Is it to enhance what you're already doing or is it something new? And I would love to hear from you. So reach out and I'll just put my email address right here. It's joeustleandflowchart.com it's not that difficult, Joe. Hustleandflowchart.com and I would love to chat with you if you are exploring this space. This is something. Been working with some clients to craft a strategy about how to leverage AI and the tech solutions and in some cases even working with some folks to build out tech that's customized to that solution that we kind of craft the strategy around. So let me know if this is something that is on top of your mind because, man, there's, there's a lot of uses for this right now and it can get confusing. So happy to share what I know and some of the resources I have as well with you. So hit me up on email if that is interesting. And you know what, enjoy this episode. It's a fun one and we go down memory lane because it's my brother from another mother. All right, guys, have a good one. Bye. Bye. We're back. This is, I guess, round two of this new endeavor here. No, round three because we did last time, you and I, we did two for. We did a twofer. Not sure how this will come out, but it's going to be that random show esque thing that we used to do back in the day on this podcast.

This will be your first four hour long Joe Rogan style episode.

Oh, man. Yeah, man, it totally could with the amount that we've already been talking about. And then we finally hit record because that's typically how these things go.

All the good stuff came out before we hit record.

Yeah. Do you know how to Repeat some of that stuff.

I think. I think I can talk about myself.

Yeah, yeah, you get it. We all are. Yeah. So you're back. Mr. Matt Wolf is here, back on the podcast. And obviously you were a co host for quite many years, both of us together. And now you've gone off to explore the AI wonderland of doing fun stuff on YouTube and your newsletter and working with a whole bunch of fun companies. Yeah, you were just updating me on a whole bunch of different things you're doing. So.

Yeah, yeah.

I don't even know where to start, but obviously getting people. There's a lot of people here listening who know you and, you know, just have been around here listening to your voice. And there's probably new and old people, but also they're probably wondering where the hell Matt or what he's up to and hearing it from you rather than just on your awesome YouTube channel that talks about other things. But. Yeah. How are you doing? Let's just.

I'm doing good. Yeah. I mean, just for, like, the quick sort of elevator pitch of what I've been up to, I started my YouTube channel. Well, I started my YouTube channel back in 2009, but my YouTube channel exploded towards the end of last year in December, and I just went kind of all in focusing on the YouTube channel. During that time, I also built a site called Future Tools, which is a site that curates all the cool AI tools. Cause I just started really nerding out and going down the AI rabbit hole. And then along with the Future Tools website and the YouTube channel, I also started the Future Tools weekly newsletter, which is a newsletter that goes out every Friday that is sort of the TLDR of the week in AI is what I call it. And that list grew really, really fast. And it just seems like ever since I started talking about AI and nerding out about it, everything just kind of skyrocketed. Right. The YouTube channel blew up to 335,000 subscribers. A hundred thousand of those subscribers came in the single month of January. Like, I went from having 1200 subscribers to over a hundred thousand in one month.

That was January.

That was in January of this year. Yeah.

Okay. Wow. It seems like a lot sooner, but you just. Yeah, yeah.

And then it's been growing at about 60,000 subscribers a month ever since then. So, you know, it's slowed down, but, I mean, I'm not complaining about 60,000 subscribers a month either. And then Future Tools, I launched that website where I started curating tools. I built it on a Saturday. Literally, my Son Hollis was, like, sitting next to me, and he was like, you should put that there and drag that over there and make this look like that. He helped me actually design the look of this site. And it was just like a fun project over the weekend where I was trying to learn how to use webflow, right? So I built that website on a Saturday, loaded it up with maybe 80 tools in the beginning, and then I went and shared it on Twitter. I went, hey, I built something cool. Maybe somebody here will like it. That ended up getting retweeted by a bunch of people in the AI community. The website went viral, and, like, the first week that I launched it, it got 30,000 viewers. The second week, it had 60,000 viewers. Now today, you know, I launched it in December. Today we're recording this in, like, mid May. Today, it gets, like, million over, like, 1.1 million views a month. I think last week it had 260,000 views on the site. And so, like, that just keeps on growing. And then the newsletter just crossed 100,000 subscribers last week. And it's just like, everything's just kind of been a rocket ship ever since.

Yeah, I know. Yeah, we've been chatting or you've. You've chatted with some friends trying to, like, backwards analyze how. How the hell did you do this so quickly? Yeah. Yeah. Do you have an answer for that?

I don't totally know. I mean, I think it's just kind of a combination of, like, you know, you've known me for a long time. I've always nerded out about tech ed tools, and whenever I come across, like, shiny objects, I'm like, ooh, look at this cool tool. Maybe we should use this in our business. And, like, I've always been that tech tool guy. And when all the AI stuff started to bubble up, it was just like, that was the sweet spot. I had a new tool I could talk about, like, every single day. So I got, like, really excited about it. I started creating content about it. But then that combined with just, like, the timing.

Right.

Like, the world saw AI right at the time I started making content about AI. So the timing of me creating content about AI was like, two weeks before the rest of the world caught on. And when the world caught on, some of my videos were sitting there waiting for them, you know? So I think it was just kind of luck in timing a little bit, you know?

Yeah, I mean, you had the big media talking about AI at the same time. Still are. But I feel like before it was like, maybe in the early of this year, 2023. Yeah. They were really like, oh, my gosh, everybody's like, starting to figure out what CHAT GPT is for the first time. Yeah. Yeah, man. Even. I mean, I was just at a family kind of reunion wedding thing up in Sonoma, California, and ChatGPT and AI was like, the talk of so many people. And even my uncle, who's a retired scientist at a university, an architect cousin of mine. Yeah, it's just very interesting. Yeah.

Are they scared of it or are they excited about it?

It's a mixed bag, but mainly it's a tool. Like, what's really cool is my cousin is an architect, but also an educator at a school up there in Buffalo, and he tells his students, yeah, this is a tool. So let's figure out how to harness this tool and do what we do better. That's why I was like, I love that perspective. Like, that's. That's such a great way to see AI because it's a different way to think.

You know, I think that's the best perspective to have on it. But also knowing that it's a tool, you know, that it could be used for both a good tool and a bad tool, which is what makes it scary. Right. Like, the deeper I go down the AI rabbit hole, the more I become a little bit of an AI doomer as well, where I love all the tools, I love playing with it. I love it for, like, creative purposes and the ability to make videos and content and, you know, audio and all that kind of stuff. But I'm also so deep down the rabbit hole that I'm seeing all the scientists and researchers and all the. The people talking about go wrong if things do go wrong. And it's hard to not be sort of mix of excited and scared at the same time.

A hundred percent, man. And that's where I set a mixed bag. And I've. I've thought this through with a lot of different people I've chatted with is like, hey, is my profession in jeopardy now? And obviously there's more doom and gloom than that because, like, changing a profession or whatever career, it's not the end of the world, you know, but it might be very difficult to realize, oh, crap, what I'm doing. This thing's like, way better than me now. I need to change. Change my approach or maybe harness this tool. But yeah, because that's why I said the mixed bag thing. It's. It's like those were conversations as well. And I'm like, yeah, that's. It's And I had someone on the podcast. His name is George cioc, and he is like, he's. He's part of the. The head of community at Bitcoin shoot. Not conference, but association, I think it's called. And also big into AI and there's a book called Deep Thinking, I think it's called. I forget the author. But back in 2017, essentially he said, yeah, like, it's a book about when AI beat the guy. The chess master Grandmaster.

Yeah, yeah.

And he quit, you know, like, chess after that. But then the book, essentially he said, you know, there's actually a good ending for the humanity in that, but it's like there's a shift that needs to happen or it gets to happen. So maybe that's what we're. You're kind of talking about here.

Yeah. Well, so Sam Altman, he's the CEO and, you know, the kind of the head guy over at OpenAI, which, you know, created GPT, all the GPT technology and chat GPT. And he was. He just did a Senate hearing not too long ago. And, you know, his perspective on it is that when it comes to, like, career paths, humans are pretty good. You know, finding things to do to create more value to the world that can generate income. You know, AI, yes, will take a lot of jobs. There will be a lot of things that it's going to be able to do that, you know, for the most part, a lot of it's stuff that humans don't want to do in the first place. But humans are very, very creative, and we'll find new ways to add value. And so I'm not super totally concerned about the job thing. I think we'll all just sort of evolve and figure out new ways to add value to the world that we can then sort of get compensated for. I think in my mind, it's a little bit of a concern. I think there's a lot of people that are, like, unskilled that are going to end up losing jobs, that don't know what else to do and won't go anywhere and will be in trouble. I think smart people, especially, like knowledge workers, like, I guess, kind of like what we do. I don't really fear for us too much. I think we'll always sort of be able to be on the forefront and have different opportunities to pursue. Where AI really scares me is the fact that you can't really tell the difference between what's reality and what's fake anymore. Right. You see images circulating online and you can't look at an image anymore and go, that's real. I don't know if you saw this in the news the other day, but there was an image that circulated about an explosion at the Pentagon, right? And there was this image of like giant. I don't know if it was supposed to be the Pentagon. It didn't really look like the Pentagon, but it was like, looked like a building in Washington D.C. and then a giant smoke cloud, Right. And somebody shared that online from a site called Bloomberg News or something like that, that was a verified account on Twitter. Because to get verified, all you got to do is pay 11 bucks. Now you pay 11 bucks and you can get verified on Twitter. So somebody had an account called like Bloomberg News that was verified. And they shared this picture of like an explosion in Washington D.C. and the stock market dropped by 500 points in a single day. Like it just dumped value like crazy. Like something like $500 billion was lost in a single day. Because this image shared from this fake news site started to get shared by real legitimate news sites.

And I missed that. Holy moly.

Yeah, this happened a couple days ago. And, you know, once people started to realize that this image was fake, that it was AI generated, the stock market actually recovered real quick. But the fact that people could no longer differentiate, like, is that a real image? Is that a fake image? That part scares me. The fact that there's tools out there, like 11 labs where you can clone any voice.

Right? That's right. And really well, too.

Really, really well. I actually made a demo of it yesterday, cloning some celebrities voices. So hopefully I don't get in trouble for it when I release it. But that's going to.

That's going to stir up a whole nother industry there. Yeah, that's like voiceovers and then not. Not the need to hire an actor anymore. Or actress.

Yeah, yeah. I mean, especially with like, maybe like animated work where you don't have to be on screen. But, you know, like, there has been some scams going around where people, you know, called up somebody else's parents and said that, like, hey, we have your daughter give us ransom. And then they actually had the daughter's voice, but she wasn't really there. And then they ended up paying the ransom and they didn't even have the kid. Right. And there was another one where somebody called up somebody's parents and said, hey, I just hit somebody with my car. She was pregnant. I need $5,000 to get out of a gym. Could you wire me the money? And it sounded like this person's Voice, but it was just a clone of that person's voice. Right. And so there's that kind of stuff that's happening. You can't tell the difference between reality. I mean, right. Right now, video, there's still some pretty detailed signs. Like, you can still kind of tell when something's computer generated. But we're that close to not being able to tell anymore, right? We're so damn close. We're already seeing in images, we're already seeing it in audio videos. The next thing where, you know, video evidence, audio evidence, visual evidence, you're not really use that in a court of law anymore. Like, it's too easy to fake now. And so, you know, I'm not necessarily worried about the Skynet iRobot Terminator doomsday scenario as much as I'm worried about the nefarious uses of AI and the bad actors getting their hands on it and just wreaking havoc. That's where AI scares the shit out of me.

And it doesn't seem far off either. Like, I've seen even models for. On Twitter. There's some crazy stuff on Twitter now. I mean, there always has been, I feel. But I feel like this AI is like, it's getting people to. Yeah. To expose a lot of what's possible. And I saw something about, like, even war and like, terrorism and like, how you can use how that's already like. Like, oh, my God. To like, plan attacks. I'm like, oof.

Oh, yeah, yeah.

Totally possible.

Because it's just what he called Palantir created an a. Like a battlefield AI to decide where the drones go. I think that's what it was to make attacks. And then during the Senate hearing the other day, one of the senators asked Sam Altman, hey, can AI right now can make its own decision on where to do a drone strike without human interaction? And Sam Altman said, well, I think we should make that illegal. And the Senator just said, that's not what I asked. Is it capable of doing it? And Sam Altman went, sure. And then they just ended the questioning there. Like, they just let that sit.

Jesus. Oh, man. Yeah, because. Okay, so these are real concerns, and that's what's so wild, is it's just the tip of the iceberg. It's just beginning. And there's a whole nother thing that I've thought about, and that's coming up in my mind as you're talking about this is. It's essentially mental health when it comes to AI. And, you know, because this is something that I'VE thought about a lot, mental health aside, and different ways that we can, you know, our daily habits and the ways that we can keep ourselves feeling good in work, in whatever we're doing. But like, with AI, feel like there's ways that, that can also greatly affect our mental health and our well being. I mean, for. Well, some of us get obsessed with tools and want to have our fingers on the pulse. And that's cool. I mean, like, especially if you're choosing and for you, you harnessed it into a business and it's genuinely what you like. But I guess, or maybe, and I don't know, for some people it might be like, oh, shit, I'm losing out on the latest, like, newest thing that.

Yeah. Oh yeah, Revolution for sure.

Yeah. Fomo. The fact that like, oh, crap, if I don't know, the latest thing, my business might go away. Or like, you know, all these different. Fear. Fomo. Yeah. And that's where I'm like, man. And I guess my thoughts. Yeah, I want to pose that to you is like, have you thought about that or have you seen.

Yeah, I mean, quite honestly, and this is going to sound like I'm just like pitching my stuff, but like, quite honestly, that is the reason I'm creating the content that I'm creating now, right? Like my YouTube channel, it started as like tutorials, right? Like, the first videos I made about AI were like, here's how to train your face into the AI and you know, here's how to make a talking video that looks and sounds like Joe Rogan for making memes and stuff, right? Like, those were my early videos on YouTube when it started to take off. If you look at my YouTube channel now, it's literally like, hey, here's all the latest research that's happening in AI right now. Here's all the latest, like, tech that's coming that maybe isn't here yet, but it's just a few weeks out and those of us that are in the AI space, we're seeing this stuff coming. Or every Friday I put out a video now that's like, here's all of the news that came out in the AI space for this last week, right? And those videos, like, two months ago I was making videos on Fridays that were saying, hey, here's all of the AI news that came out this week and I do it on Friday and it would be the whole week and that video would be like eight minutes long. My most recent videos of here's all the latest AI news you should be aware of that came out this week. Those videos are like 28 minutes long now because there's just so much news coming out. But at the end of the day, that's really what my channel has shifted into. You know, partially it's because I'm keeping my finger on the pulse and I want people to know about this, but Also partially, that's YouTube algorithm supports. Whenever I make a video saying, here's what's coming, or here's all the news that happened in AI this week, those are the videos that perform the best. So that just tells me that is what you're saying, is what people want. They're going. There's just too much. I can't keep up with this. There is. This is overwhelming. And so people are turning to me and my channel to sort of not feel overwhelmed, to kind of get the. The TLDR of, like, all right, I know I missed a lot this week, but at least Matt's going to bring me up to speed real quick. At least that's what I like to think they're thinking. But that's sort of the. That's sort of the angle of what it's become. So now my channel, I've gotten very formulaic about it because otherwise I, you know, I stress out about what content to make. So now every Monday, I'm starting to share. Here's the latest research that's happening. It's kind of like, here's what I'm seeing that's going to be coming out in the next couple of weeks. Like, here's tools we don't have access to yet, but it's what's coming. Every Wednesday, I like to release some sort of new tutorial. Here's a. Here's a cool tool or here's something that you probably didn't know you can do. Here's how to do it. And then every Friday, here's the news recap for the week. And so keeping with that formula, I get the tutorials, which are sort of this more evergreen content. If somebody wants to learn how to train themselves in the AI, that's like a Wednesday video. That video will probably still get views a month from now. The Monday and Friday videos are. Here's everything that's happening right now. They have a short lifespan, but they'll get 200,000 views the week they come out.

Right.

So that's kind of the. The cadence I've done with YouTube. But it's for those reasons. It's. It's to try to sort of quell that FOMO for people that's good.

Yeah. And obviously your newsletter weekly on Fridays helps as well, because it's like a TLDR of everything. It's.

Yeah, that's even like a TLDR of my tldr.

That's why I'm like, well, yeah, you need more of a TLDR video at this point with that Friday thing. But exactly. And, yeah, it's very helpful. And yeah, because I. I love everything. And it's like, all of us want to have our fingers on the pulse enough to have ourselves, I guess. I don't know, because there's a lot of folks that have even said, like, oh, maybe I should go into the AI space. I'm like, well, and the way I think about this. And I think I want to credit Ryan Lee because it was one of his emails. I had him on the podcast a couple months back and he talked about. It's like, okay, with AI. I think he was surveying his list. You can either start something brand new with AI or you could supplement what you're already doing with AI as a tool. And I've been approaching it in kind of both ways, but I'm definitely using AI as a tool a lot for productivity, for writing, for structuring, for editing, whatever, all that stuff that's repetitive. And also my team teammates are using AI, which is rad, and so it helps everyone. I don't really have a question here, but that's like my observation of. Of that, like, how to use AI, I guess, on the side where I'm like, creating something new. And I shared it with you yesterday, but I created a chat bot around this podcast where all the 500 plus episodes are loaded inside of it, along with blog content and stuff on YouTube. And that's just an MVP thing. I won't break down all the stuff about it now in this episode, but I saw that, I was like, okay, this could be a really good tool for listeners to find a solution to their specific problem, like, whatever that might be. Where this. This chat bot. Now I'll plug it hustle and fluidchart.com bot. That'll get you there. It's free.

And that's also got a piece of my brain in it.

It does. There's a lot of your brain in there.

Yeah.

So. And I don't have you.

No, I haven't played with it yet. I saw the message, but haven't gotten in on it yet.

Do it.

Yeah.

And because I'm. I think there's something cool there, because that chat bot thing, and this is Just a little like just to update, I guess you matt of something I'm starting to do is to work with. And right now it's more consulting on strategy and initial development for some of these chat bots for different organizations, universities, even people. Yeah, like healthcare doctors. Because there's a lot of, you know, it's almost like customer service, but it's information giving and around someone's specific scenario but then leading them to a solution. Like what's that next step that they should take? Maybe it's a lead gen, buy a product affiliate thing or schedule a call. But it's like these bots can do that. And the hustle and flowchart bot's kind of like the first public thing that I'm showing doing that and ideally it can solve. Yeah, it's kind of like leveraging what you and I have created for so many years. I dig it. Yeah, yeah, yeah, that's, that's the vision there.

That's super cool. You know Ryan, smart guy, right. He knows what he's talking about and he's been around long enough to see all the various shiny objects and see all the shiny tiny object chasers and see, you know, in the, the digital marketing world that we've played in for so long, that's kind of an issue, right. People see the next hottest thing. At one time it was webinars and everybody needed to do webinars and then it was auto webinars and everybody needed to do auto webinars. And like whenever there's a hot new thing, everybody wants to jump on it. And right now the hot thing of the moment is AI. And I think, I don't think AI is going to go anywhere. I think you should be thinking about how you should incorporate AI in your business or you will fall behind. I think that is just the fact of the matter. I think you should be looking into AI. On the flip side of the coin, I don't think people should be necessarily thinking about building an AI because I think that is a race to the bottom right now. I think compute power is getting cheaper and cheaper by the day. You know, I was telling you off the line that Nvidia basically sent me a computer because I've got like a sponsorship deal worked out with them and they sent me like a high end 4080 graphics card. While their 4060 graphics card, they just reduced the price on that thing down to like you can get one for like 300 bucks now, which is just like an insane deal for graphics cards these days. And the compute Power where people can be running these AI tools from their own computers is only going to go down in price. You know, Moore's Law. It's just going to get cheaper and cheaper to be able to use these computers. And what we're seeing in the AI space is whenever a new tool drops in the AI space, a new platform drops within two weeks. There's a hundred different sort of clones of that same exact tool. Trust me, I know. I run future tools where people are submitting their tools to my site. I'm getting 100 submissions a day to the site right now. And now I'm only accepting 10% of the tools because people are just making the same shit over and over and over again. And it's like, cool, you just made a tool that writes resumes for you. I've seen a hundred of these on the site already. I've listed 20 on the site already. We don't need another one. But what we're seeing is this one is $20 a month to use, and then three days later, this one's only $15 a month to use. And then, then four days later, this one's only five dollars to use. And then the next thing you know, this one's free to use, and there's just ads on this site. And then next thing you know, oh, this one's open source. You could just Download it on GitHub and install it on your computer for free with no ads. Right? It's just every one of these tools is erased to the bottom right now. I think the SaaS world is in huge trouble. Just in general, this is opinion that people have fought with me on Twitter about. But I, I hold steadfast on this, that SaaS companies are going to be in a world of hurt. I don't care what kind of SaaS you're in. And there's nothing proprietary anymore in software. There is no moat in software anymore. Your only moat in software can be your unique personality and your customer service and you know, what additional things you can offer to your customer. But there's no moat in whatever you can develop, because I can develop the same damn thing. I can get into ChatGPT today, look at your software and say, make me something that does what this does and have Chat GPT write the code for me. Moats and software are gone. I think the SaaS business, the only way to succeed in SaaS is to combine it with, like, a personality, like a brand, like Russell Brunson in Click Funnels, right? Like, if you have that personality where People trust the person that's above that tool. That is a moat, right? If you have just insane customer service where you're known for, you know, here's my tool and if you run into a problem with this tool, you can reach out to support and I get back to you within three hours, that's a moat, right? But just having a software, I don't care how unique your software is, somebody's going to knock it off. You know, you and I were talking about Jasper two years ago. Who talks about Jasper anymore? Right? You got ChatGPT now you can jump into Playground and use the GPT3 API for free.

It's actually funny you say that because some people have still brought up Jasper, including some of my family. I was just talking about like, well.

They'Re a big name in the AI world because of how early they got in.

Bingo.

Like they where's their moat?

There's no moat. You're right. But it's interesting how the brand is still top of mind with quite a bit of folks. But you're right, 100% on the moat thing. You're right. And my, my thought and see this is where, and I guess I'll just ask you feedback here from your perspective with the way that I like to approach it is working with people like, you know that I've always liked to do the one on one like hey, really understand your situation and create a strategy and figure out how to come up with a solution to your thing. And ideally it's going to have a network effect where it's not just going to help you, it's going to help all of your people. But ideally you're going to have a network where this thing can now maybe be productized to solve your kind of thing, but you probably know other people or aspects where that thing could be applied. So the way that, that I could see this working out for people in SaaS and how I'm, I'm thinking about approaching or I have been approaching it and, and I don't know if it's a short term thing or a longer term thing. Either way, there's a great solution right now. Timely. It's kind of like what you did with future tools is working one on one with folks to establish like hey, is there a solution here? Let's be honest, like a chatbot like powered thing can help pretty much any business and there are a lot of off the, you know, products that, that you can just swipe right now and like, you know, turn your thing into a chatbot. But it's like. But can you customize that specific scenario and help craft a strategy and actually get really personalized and not go wide, but go narrow?

Yeah. I think in AI right now, key opportunity is niching down and you know what they call, like, fine tuning your chatbots to specific information. Right. Like in health care, we're seeing a lot of like, specifically tailored health care bots that. There's bots now that are specifically focused on, like, skin conditions where you can take pictures of, of like a rash and then scan it in, and their large language model will be able to analyze that rash. And that's a very niche use case, a very specific use case. I think, like, that's where it's at right now. I think if. Let's say you're like a. A drywall contractor, right, and you created a AI bot specifically tailored for drywall contractors, you know, that kind of niche thing is, you know, there's opportunity there for now, but how scalable is that, first of all? Right. Also the second thing is there's a window of opportunity.

Yeah.

I think right now there's a window of opportunity for service providers to go and say, hey, look, I know how to do this. You know, I've built this stuff before. Let me build it for you. So you don't have to. But that window of opportunity eventually is going to close where anybody can just go and drag and drop. Build exactly what you're talking about, you know?

Bingo. Yeah. And that's the thing. There's a lot of drag and drop builders out there, tools to assemble that. And yeah, it's just knowing, like, how to do it, the strategy. And right now, like you said, there's a window. Yeah, it's going to get interesting. Because even just chat GPT, if you just use that alone. Like, I was just playing around with the new app last night on my phone and using the voice feature, which I think is the best possible thing with that app, I outlined so many different things, just rambling straight to that. That app. And it was transcribing it. I mean, I've rambled for. In one case, it was like over five minutes. I was just seeing how long it would take it. And the thing transcribed it almost instantly. Yeah, yeah, Real time. Like, so even if you just go for a transcription, you just copy and paste and boom, you get a transcription. That's pretty good. But then if you hit boom or say, like, hey, structure this into a blog outline or give me some podcast ideas or how should I. What strategy on something, A proposal Whatever. Yep. Like the thing will come up and then you just keep talking and it's like it's just built right there.

Dude. I've. I've used it as my YouTube consultant. Right. I went in there and I, and I said, hey, you are a YouTube consultant that knows everything about how to grow on YouTube. I'm going to ask you some questions. I'm going to feed you information about my YouTube channel. I want you to ask me questions about my YouTube channel and I want you and I to brainstorm together on how do we grow this YouTube channel. And I've had like hours long conversations with ChatGPT on how to take the YouTube channel to the next level. And it will ask questions. It'll say, what. What are your demographics? What videos perform well? What videos don't perform well? What titles have performed well? What style images perform well? And it will actually ask me these questions and then start giving me feedback tailored to my specific channel with my specific videos. And, you know, it's been great for that. I was, I was on a call the other day, like a Twitter space the other day, where the whole topic of the Twitter space was using chat GPT for mental health. People are using chat GPT as like a therapist. Right. They're sitting there saying, here's all my problems and laying them all out. And then Chat GPT is giving advice. Now, this isn't, you know, you probably shouldn't take everything ChatGPT says for, you know, for what it's worth.

Mental health.

Yeah, for your mental health. Right. There has been stories of people actually taking their own life after talking to chatbots and the chatbots telling them to do that. It wasn't chatgpt specifically, it was a different chat bot. But there has been stories of that happening. And also, you know, these chatbots do hallucinate and just make up information sometimes. So.

And that's. But yeah, hallucinations are like when it's confidently giving you a false answer or exactly taking you. Yeah, that's not good. And they're trying to fix that. I know.

Yeah, yeah, they're definitely trying to fix that. But, you know, it's like you can use it as a therapist in the sense that you can just vent to it. Right. Just sit there and go, ah, here's all my struggles right now. Here's the problems. I'm running into this. This is why I hate in life right now. This is what's going wrong, here's what's going right. And you can get in there and just vent to it. And it will typically give you some pretty decent, like here's some exercises you can try to calm yourself down.

Right?

Here's a breathing exercise you can try. And it will typically give you like some pretty dang good, like, you know, little models to follow to help get you past whatever you're going through.

Yeah, no, I, I've definitely used it for that to, to see what it can do. And what I like to do is typically say like, hey, act like Jordan Peterson, you know, or act like, you know, Gay Hendrix from the Big Leap. Like there's certain things like books and authors that I know have good context and they have, they might have good journal prompts or ways to deal with a scenario or perspective shift. And yeah, that's, that's how I've like tested it. Like, interesting. And then of course you can do a whole clone on a person if you want to use. You know, it's almost like what I did with the podcast is really what I did there is like, hey, clone all the, the people, the experts from the show. And then it's like, now you have this wealth of knowledge. You could just ask your questions too. And yeah, I think the chatbots thing, it's, it's very, it's interesting. Yeah, you have chat GPT and the browsing capabilities now where you can really get custom tailored to your situation or maybe plug in your YouTube channel and ask it for specific growth things and it's going to crawl your, your titles and all this stuff. I know there's apps for this too. It's wild.

Yeah, I mean, I wasn't even doing it since the, like, the new browsing features and stuff were rolled in. I was just copying and pasting titles into it. But now there's browsing feature. Although the browsing features so far have been pretty underwhelming. I don't know how much you've used them. They're not, they fail a lot to be able to find what you're looking for.

They do fail. And it actually, I have not used it for like specifically on YouTube, like I was just suggesting, but I have used it for like researching a couple guests on the podcast. I ain't gonna lie. I was testing it and I was like, you know what if I plug in the person's name and their, their website and maybe a whole bunch of different websites they've been mentioned or their company and then a list of topics that I think would be interesting that I come up with or they do, it will then start crawling all the different places Maybe listen notes, because there's a lot of information there.

You just can't do it with me because it thinks I'm a golfer still. Yeah, well, if you type In Matt Wolf YouTuber, it finds me. But if you just type in Matt Wolf, it defaults to, like, the golfer.

That's funny. You need like a Wikipedia page by now, man. And push that guy down something. Yeah, it's. The browsing feature is. Is definitely new, but it's. It's working. I think it's got some cool things. Um, yeah, so there's. There's all rabbit holes there. This conversation so far, it's making me excited, but also very anxious at the same time. I don't know if that's doing it for you.

Yeah, I mean, I think I've already been there. Right. Because, like, when it comes to AI, I've been on both sides of that coin. Right. Like, I've been what. The deeper you go down the rabbit hole, the more excited you get, but also the more you realize how it could go wrong. And so I think I've already kind of been there. I think the best thing that anybody can do is be educated on the topic, like, know what's happening, know where things are going, know the potential downsides. Right. I'm friends with the AI, so if the AI ever turns around and tries to kill us, like, I could be like, hey, dude, we're buddies.

Remember back in the day, you think you're friends?

You think.

I don't know, man. But you know what? Let's focus on right now, the timing, because we are in a unique point. And for entrepreneurs, any of us listening here, like you, you freaking the nail right where it should have been on YouTube and. And like, caught this wave and really think it's catching a wave. I mean, this goes for like anything, any kind of trend, anything with momentum, because you obviously can't control the tech, like how fast this is happening and the. The bigger media that, you know, the CNNs of the world or whatever that are talking about AI, because, you know, that helps you as well.

Yeah.

For getting people to search this stuff. What are ways that. And you put this in your newsletter, which is awesome. Every week to the Future Tools newsletter, there's like a monetization section and you also have a bid on. On whole page, you know, where you can find all these ideas. Talk to me about ways that people can take advantage of, I guess, timing right now with AI and some. I know you have a whole list. So maybe if you want to direct us there first, but then rattle off some ideas. We talked about chatbots.

Yeah, yeah, yeah. I mean, if you go to the Future Tools website, you subscribe to the newsletter, that's kind of the freebie that you get when you first opt in is access to the AI Income database. And then every week with the newsletter, I, I put like one new way to make money with AI. Some of the more interesting ways that I've seen people making money with AI have been you can make coloring books with like mid Journey. If you go into mid Journey and like pick a niche, say like, hey, I want to make a coloring book about pirates, right? You could go in there and say, draw me a image of coloring page of a pirate on a ship with a parrot on its shoulder. And it'll draw like a black and white outline, like coloring book image. And you can go and generate, you know, 30 of those images and then go use Kindle Direct Publishing and turn that into a physical print book and sell those coloring books and those niches. Right? That's, that's one of the interesting ways I've seen people doing it. You can actually just sell AI generated images on stock photo sites. Not all of them allow it, but some do. Deposit photos allows stock allows AI generated images. Adobe stock allows AI generated images. There's a handful of sites, you just need to check their terms. I use a site called Wirestock now to submit AI generated images. It literally submits them to like all of the, like deposit photos, shutterstock, all those sites. Just you put it into one upload and then it sends it to all those places for you. And then if they don't allow AI generated images, it doesn't submit them to those sites for you. So that's the way I do it now. But you know, that's, that's done pretty well. That's generating like, I did it as like a demo video of, hey, here's how to generate AI images and sell them as stock photos. And I made like a handful of images and uploaded them. And just the handful of images that I uploaded several months ago was making me like 50 bucks a month or something like that. Just really completely, just passively I just uploaded them and forgot about them.

Right, that's cool.

So that's one thing you can do. There's this ton of AI generated music sites now. Movert Sound, Draw, those are the two that I tend to use the most. But there's, you know, there's tons of them. Now. You could do that, create music and then sell it on Epidemic Sound. You can sell it on motion array sites like that. I mean, honestly, I could probably go on for like, hours and hours and hours of, like, different ways to make money with AI. But like, anything you can imagine. I mean, like, I'm working on a deal right now with Fiverr. They're sponsoring one of my videos in the future because they just released an AI section, right, where you can hire people to make AI generated videos for you. You can hire people to make AI generated art for you. AI generated music for you. You name it, they'll do it, right? And so I was going to do a video where I compare different price ranges of people generating AI generated videos for me. And so I was going to hire somebody for 10 bucks, generate a video and AI with me, hire somebody at 50 bucks, hire somebody at 100 bucks, and hire somebody at 500 bucks and see how all these different AI videos compare, right? But. But you can also be on the flip side of that and sell that kind of stuff on Fiverr. People are buying them, right? Like, there's definitely. There's a whole section on Fiverr of people selling AI art. And although AI art is really easy to generate, you know, as the famous words of our good friend Jason Moffat once said, anybody can go and create a picture of Donald Trump eating a pickle or something like that. I don't remember the exact words, but.

Try to remember this.

Anybody can generate that stuff, but most people just don't take the time to do it. Especially people that are running businesses, right? They know what image they want, but they don't want to take the time to learn midjourney and go and generate the images. So if you're somebody that wants to go and spend the time just messing around with Mid Journey, you can sell it as a service, and people even knowing that you're using AI will still buy it. I mean, you even mentioned that you've got an editor that helps you edit some of your videos and audios now. And you know that she's using AI to help you with it, right? So whatever you're doing right now, use AI to assist you and speed you up. You're a content writer. Use AI to write the first draft for you and then go and polish it up. If you have a podcast and you know you have show notes, use AI to write the first draft of the show notes for you. You know, there's. There's just so many ways. One. One opportunity I think right now is YouTube thumbnails, right? YouTube thumbnails. If you can create a good YouTube thumbnail through AI you can sell thumbnails for 100 bucks a pop and it'll take you 20 minutes to make a, the thumbnail and people will buy them if the thumbnails stand out. Right. Like my YouTube thumbnails right now, I've sort of like perfected my process on them. Over time they get 14, 15% click through rates on YouTube where standard is about 6 or 7% click through rate. Right. So if you can generate like eye catching thumbnails that really pull people's eyes to them, people on YouTube will pay you fifty, seventy five, a hundred bucks for that thumbnail that took you fifteen or twenty minutes to create if you can nail down that process. So I mean like just endless opportunities right now. But that window of opportunity is exactly that, a window of opportunity. It will eventually close because people will develop softwares that just do it for you without needing any hands on attention. And, and pretty soon it'll be as easy as like jumping into Canva and saying generate an image of Donald Trump eating a pickle with you know, a hot dog in his ear or whatever. And Canva will be like, here you go. And then you're done figured out, you.

Know, yeah, you can generate images in canvas. So there you go. Yeah, might not be the best, but yeah, the window of opportunity is real. The fact that there's a lot of businesses out there that are not keeping up with this right now, you know, they might know of AI and that's what I'm experiencing. The more industries I'm, you know, people in industries I'm chatting with are they are interested in the tech in the AI, they don't know how to use it, they don't know where to start, they don't know the names of these tools. It's not always going to be that way. And I think branding, like you were saying, like with Jasper for instance, like that's a, it's a branded thing. Like that's going to, it's going to get in the hands of more of these business owners. But like right now the, and I think that's a good thing overall. It's just going to create more opportunities. It always does. Like we were talking about, especially us entrepreneurs, like we're, we're always problem solvers, we're looking for that thing that you know, we can, we can push the needle a little further. And yeah, I think right now with the, the play is narrow with whatever you're deciding to do because it's very easy to get very wide and try to experiment with all this stuff, unless. Unless you have it like what you're doing, where you're actually like, that's business.

Yeah, but I mean, I don't even see what I'm doing as like a forever thing, right. Like, I think there's a window of opportunity now because right now with AI, I'm sharing all the news because the news is coming out at a rapid pace, right? I'm sharing tutorials on how to do stuff that's fairly complex. It's, you know, a lot of the AI art stuff, it's. Some of it's not super intuitive, right? Like I'll make tutorials about how to, you know, make a thumbnail, but, you know, impose your face into that thumbnail as well. Using AI, that's not intuitive. There's like multi steps. You got to use different tools to make it happen. And a lot of the stuff that I'm teaching, that's going to become democratized too, where anybody can just do it, right? It's going to become easier and easier and easier and easier. And, you know, ideally there's always something that's like a next level that I'll be able to teach. But I also see what I'm doing as a content creator as that window of opportunity is now so capitalized.

Right.

I don't see as that as a forever thing, which is, you know, one of the reasons I'm partnering with Josh Bartlett on future tools. I don't know if I was supposed to announce that or not, but there it is.

Do you want this edited out or.

Nah, whatever. I'm working with Josh on future tools. He's gonna, he's gonna work with me as like a, you know, basically help me scale that company. You know, I'm doing that because at some point, I don't know if the YouTube content creator role is still gonna be there. I don't know, AI virtual avatar that just shares all this stuff, do it at the speed of thought and a new freaking video is created like two minutes after the announcement comes out because a robot created it. Like, I don't know, like, I don't know where it's all going. A lot of this stuff that we're seeing today, if you would have asked us two years ago if this was coming, would have been like, hell no. Like, that's not going to be a real thing. Like, I feel like we're in a science fiction world now. I can't imagine where it's going to be two years from now. Like, there's probably going to be YouTube content that's AI generated, that's on the pulse, that drops news the minute that it happens. And no human could keep up with the pace of the AI content creators. I mean, that's not out of the realm of possibility anymore. So I'm under no delusion that even what I'm doing is a long term career path. So, you know, I'm building businesses that are exitable on the side. Right. I'm doing what I can to capitalize and earn what I can right now while this window of opportunity is open. Because I have no idea how, how big this gap's going to be.

Yeah, man, I think that's, that's really smart and that's, yeah, I think that's, it's good for all of us to reflect on what we're doing and how we're implementing AI and, and just our businesses in general. And the fact that you said exitable, I think that's, that's always on my mind too. And like what I'm doing with consultants, you know, as a consultant and, and working with folks, like, there's very, there's those opportunities and it's like, but structuring that and thinking of like the network effect, how can things scale yet specialize? It's kind of like a balance in a way there and I think all of us, like, without commoditizing ourselves because I feel like that's, that's where we can run the risk of, of technology like this quickly coming in and kind of eating our lunch in a way.

Yep, for sure. For sure. Yeah. And there's just like, I cannot predict where it's going to go. I mean, there's, there's things that I, I think I can predict accurately being where I am now. Like, I think the SaaS industry is going to be a race to the bottom that you need to add, you know, customer service and personalization and get more niche to have any sort of moat whatsoever. I think that like the graphics card creators are going to be the, you know, the biggest companies in the world. I made a prediction that I think Nvidia is going to be one of the top three largest market cap companies in the world within the next five years or so. And everybody on Twitter when I posted that was like, no, no, there's no way that's possible. And I made that, that prediction back in January. From then till now, Nvidia went from being like the 17th largest company in the world to like the seventh largest company in the world. Because everybody's using Nvidia GPUs, right. If, if you're in gaming, you use Nvidia GPUs. If you're in blockchain, they're using Nvidia GPUs. And if you're in AI, everybody right now is using Nvidia GPUs. Now Meta and Google and Microsoft and all of these companies are trying to start to build their own chips to reliance on Nvidia. But I don't know. I mean, I was going to say.

It doesn't help that there's a chip shortage either. So it's like they have that advantage.

Yeah, yeah, I think, you know, Apple is going to. Apple has been fairly quiet in this AI race so far, except that they.

Have stopped or stopped allowing their employees to use chat GPT in their work. I think in Hintsar because they're doing their own thing.

All the M chips, the M series of chips, the M1s, the M2s they use, there's like about 30% unused compute power in them right now. Because those chips were designed to be able to do like AI processing. They are actually like AI designed chips. And so basically Apple was future proofing themselves when they developed those chips and put them in all these computers. And so like your M1 Mac that you have in my M1 Mac that I have over here, these, whenever Apple releases whatever AI they're going to release, these computers are already ready for it. These chips were designed to do some of the AI processing. The M1 chip is sort of the equivalent of having like an Nvidia 30, 60, 3070 graphics card in your computer.

So interesting.

Apple is, they had the foresight to develop for AI in the future. Now Apple in June is doing their, I think it's called wdc, the World Developer Conference or something like that. And there's. They're expected to announce new set of like AI AR VR goggles. But we're also sort of expecting them to announce something related to the AI world as well. Right. So most likely they're going to start entering the AI world pretty soon as well. Probably deeply in the like augmented reality sort of area. But saying all of that, Apple is hugely, hugely capitalizing on AI right now. And people don't even realize it because ChatGPT just put itself in the App Store. Everybody who buys ChatGPT plus through the iPhone Now Apple gets 30% of all the revenue that that generates. You know how many other AI apps are inside of Apple? Hundreds, if not thousands.

Right.

Perplexity is another really cool AI app. It's in there. Po, which is created by Quora. That's. That's Quora's Chatbot. That's in the App Store. There's a tool called. Oh, shoot, I forgot what it's called. But there's another. There's like a AI news tool that's like really popular on Apple too. There's hundreds, if not thousands of AI tools in the Apple App Store right now. So Apple's sitting there, you know, counting their money, going, we don't have to develop an AI, Just let everybody else develop an AI and throw it on the App Store and we'll take 30% of all of it.

They have the platform and that's where they had the foresight many years ago. Jobs, you know, smart guy, obviously, and the chip makers and all that, they're, they're. They're building with the future proofing in mind, for sure.

Yep, exactly. Artifact. That was the tool I was looking for.

Artifact.

It's like a really cool AI news tool that tailors the news to just your interest. So you open the app every day, whatever news articles you read, it starts filtering down based on the news articles you read over time using AI. So after you've used it for a few days, it's only showing you news articles related to things it thinks you would be interested in.

Nice. Interesting. Yeah, man, those are, Those are good tools. What was the first one with the C that you mentioned? I was going to write that down.

Yes, that one I mentioned perplexity. I mentioned po. PO is Quora's AI.

It'll be in the notes, I'm sure. And that's where it's interesting because there's a lot of. There's these apps now and yeah, in the App Store, that's like a whole different realm. I feel like that maybe isn't always thought about. And you know, I know you can build apps even pretty quickly too. I'm just thinking like, as another way to maybe catch on with the trend if you are choosing to build a solution. Well, yeah, that could be an opportunity to nichify or nichify yourselves as an app, potentially. Like a chatbot type thing or whatever.

Well, another thing to keep in mind is like, like one of the first consumer AIs that like most people got their hands on was Siri, which Apple product. Right. But now Siri looks like a. Like an idiot compared to like Chat GPT. Right? Like, it just seems like a complete dumb. Dumb. Right. Like you ask it any question and it's just like, I don't know. The answer. Here's what Google says, right. But big expectation is that at WDC this year they're going to announce a new version of Siri that has chat GPT like capabilities. So that's another big expectation. But like, Apple was really ahead of the game with a lot of sort of large language model, generative AI with something like Siri. Like, AI comes in different forms, Right. You've got generative AI, which is mostly what I talk about. And there's also like computer vision, which is subset of AI, and that was really started by the Xbox Kinect. I don't know if you remember the Xbox Connect, where you had the little camera in front of it. You can like, like move around. Like, we messed around with it.

I remember doing some fun games with you.

Yeah, yeah. I remember we had a game where we like, rode in like a raft and you had to like, jump the raft to jump with you. And I had a ceiling fan and I like bashed my head on the ceiling fan one time and my head started bleeding. Yeah, that was fun. But was really like the leader, like the Sony, Microsoft Kinect was really like the leader in computer vision, AI, one of the first, like, consumer uses of computer vision. But when it comes to like, generative AI and the large language models that we're seeing now, Siri was really one of the ones that led the pack with it. And Siri's just kind of fallen behind the game. But Apple's been real quiet during this AI race and I just, I have a feeling this summer we're going to see that change and Apple is going to be right there in the mix with everybody else.

Yeah, they're not going to go quietly. And right now they're doing the smart move of probably just not getting involved. They're just observing and they got some smart people working for them. Okay, well, we covered a lot, Matt. I know we talked about this, but I would love to do these more often. And like you said, you don't really have an opportunity to just kind of let loose. I mean, you do, but you have, you know, you have your own structure. And I think it would be really cool if you're open to it, like having you as like the AI corner in a way too. Yeah, yeah. You know, bring your perspectives pretty often and whatever frequency we can do kind of like the random show like we talked about, so.

Yeah, yeah, yeah, I'm down, I'm down. I think we mentioned it last time on the show that we wanted to do it more often. And then like, we Let five months go by or something.

But yeah, I mean, honestly, you are in hustle mode. I know that. And. And things are going. But yeah, no excuses, we're going to do it now. And I think. I think people will like it too. And. And hopefully this thing, maybe this will be one of the first episodes on YouTube, because you were mentioning how YouTube and podcasters. So.

Yeah, yep. YouTube has a new, like, podcasting area, so they are kind of giving some love to podcasts. So I think it might be worth a try.

Yeah. Well, there we go. Maybe kick it off with this one. So appreciate you, man. Give us some call to actions again, to all the places we got to send people.

How big of a list do you want? Future Tools IO, that's where I curate all the cool tools. That's where you can get on the newsletter as well. I've got my YouTube channel, which you can just search up Matt Wolf and you'll find it. That's just the name of the channel is Matt Wolf. And then I'm also super active on Twitter these days over at MrEflow.

Aha. Yes, you are. You are. Every single time I turn on or I open Twitter, you're always literally the very top person. I cannot get away from you, dude.

It's crazy. For as big as I've gone on on YouTube, like, I. My Twitter has gone, like, almost equally as big, comparatively. Right. Like, so it's. It's kind of crazy.

And that's the thing. It's like, we go back to, like, like engineering how you did this. Like, you showed up in places where a lot of those people were at, and you got people to kind of spread things around and you were consistent. And I feel like. And you still are.

And I don't think I just coughed on all of them and then they coughed on everybody else.

Your patient zero in the ao, you're just spreading the wealth. So thank you for being that person.

Yeah, man, we'll do it again soon. So I appreciate you, brother.

Man. Yeah, man.

Bye.

Bye.

All right, all right. That's what I got for you today. And remember, remember, it's not all about living to work. It's all about working to live. If you need to do the work. But, you know, work can be fun and it should be fueling for your life. So if you enjoyed what you just heard, if you got some nuggets of wisdom that you want to share or you're just noodling on right now, please go tell others the way that people find this show and how you can help others get their aha moments. It's through word of mouth. So if it is telling your friend, telling your family, send an email to your list, writing a review or whatever it might be. Everything helps. So thank you so much for listening to the Hustle and Flowchart podcast and I will see you next time.