The Future of Mentorship: How Delphi's Cloning Technology is Democratizing Access to Expertise Dara Ladjevardian
7 Sept 2023 · 36 min
Podcast episode (recorded Sep 7, 2023) in which host Joe Fier interviews Dara Ladjevardian, co-founder & CEO of Delphi. They discuss Delphi’s digital-clone technology for scaling access to expertise and mentorship, its origin story (including Dara cloning his grandfather via a book), product differentiators (goal-directed, interactive conversations that capture reasoning), technical stack (uses models from OpenAI, Anthropic and smaller fine-tuned models), voice/calling support (partnered with 11 Labs), creator/monetization use-cases (authors, podcasters, CEOs, paid clones, analytics), recent fundraising (~$2.7M from Founder Fund and Lux Capital), and future directions (creator tools, analytics, election-related clones, internal company mentorship, longevity/immortality and self-therapy use-cases). Tone: enthusiastic, forward-looking; practical focus on creator adoption and product-market fit.
Questions this episode answers
September 7, 2023.
$2.7 million.
Founder Fund and Lux Capital.
11 Labs.
OpenAI, Anthropic, and smaller fine-tuned models (referred to as "Foller" in transcript).
Chapters
But obviously those books are not interactive. They don't have your personal circumstance in terms of like giving you advice and they don't change with you. That's all content right now. It's all very passive. You watch, you read, but there's no content that grows with you, that interacts with you, that you know, changes based on what you've already seen.
Hey, I'm Joe Fear and welcome to the Hustle and Flowchart podcast. This is where we talk all about building businesses so they give you the freedom and fuel for your life. I'm not here to help you build.
A billion dollar business.
I am here to help you create a business with systems that work for you so you can make more money.
Than you need just by working part time. You know, I was a chronic hustle mode kind of guy and I want.
To share my experiences and mentors I've.
Met along the way to help you reframe things to be the most effective as an entrepreneur.
I wish I had this guidance and.
Insight when I was younger. So that's what I'm doing here for you.
Please share and enjoy.
Hey.
This episode is one that I've been waiting to release and finally put out there. This is with the co founder of a fascinating company and this is one that I've been personally using for months now. It's called Delphi. And the CEO and the co founder Dara Lavardian is here on the podcast. And this guy has blown me away for a long time, ever since I met him earlier this year. All just online, but we've been chatting a lot. I've been one of the very first users of this and Delphi. Essentially what it is, I'll just explain it really fast, is a way to digitally clone yourself, your brand, your likeness, basically any content that you have under your brand, if you're an expert, you know it's all the content could be books, podcasts, videos, if you're a creator. This is incredible. Entrepreneur of any type. It's a way to digitally clone yourself in a way that increases audience engagement, makes you more money. It creates an amazing experience for people to engage and have these interactive conversations. It's not just a question and answer thing. And this is definitely the future state of AI and this is just beginning. So Dara and his other is small team for now. They just announced just yesterday at the time of this publishing that they raised $2.7 million from Founder Fund, which is Peter Thiel's company, founder of PayPal and and Lux Capital. So he's got the right people behind him, and I'm excited to finally roll this out as part of the release of this podcast. And, you know, I've made a clone of this podcast already with his technology and with Dara's help. And you can go experience that@hustleandflowchart.com bot b o t and you can see how this thing works. It's totally free, so no cost or anything. And, you know, Delphi is just groundbreaking in its early days. I highly recommend you go check them out at. With delphi.com that's w I T H D E l p h I.com and DAR is here to explain not only what that technology is, but really what got him into AI and why he believes. I mean, this thing is going to. It's going to integrate in so many ways and make it very personalized in the way you interact with. With technology, but how it pairs up with humans and knowledge like this. And you'll hear why he even got into this and.
And how it was a.
It was kind of a family integrated thing. So it's gonna get you to think differently and to experience technology differently and really leverage the personalities, opinions, and all this stuff from so many walks of life, you know, when packaged cup content like this becomes actionable. So I'm gonna stop rambling. You can obviously hear that. I'm very excited. So let's get into this conversation with Dara and make sure you go check out with Delphi.com and also go check out hustle and flowchart.com bot and go experience this thing for yourself. Enjoy.
Dara, we're here. This is. I'm stoked because we've been planning this episode for a while now, and we've been chatting, I don't know, for four months maybe, over. Over email looms. Zoom. So it's cool to have you, man.
One of the earliest Delphi customers. So good to finally be on here.
Right on, man. Yeah. And Delphi, I mean, just. I just want to tell everybody because I know a lot of y' all have used the podcast bot and you've hear me talk about it. The chat bot for Hustle and Flowchart podcast. This is the man. This is the man and his team who helped code that and develop that and really bring that into this world because it's. I searched and Dar, I'm completely honest, I searched the web like hardcore and asked even my friends who were deep in that AI and no one had a great solution on how to package up a podcast or A likeness, a library of content and created interactive. Like an interactive way that's personalized and actually gives you actionable steps, not just a generic answer where you're like, great. Couldn't get anything from that. But this is using my voice, using the guests I've had on and, yeah, Delphi.
Is that so?
I don't know. Yeah, it's cool that I was early and I'm like, legitimately, you were the only one that I was like, oh, they're actually doing this. And I can see there's.
You're early and you've been giving us feedback that we've just been acting on. So Joe sends us these looms where it's like, this is what you need to change. This is what you need to do. And we're like, yes, send us more. Joe, that's great.
I'm happy you're open to it, man. And. And I. And I love that you answered my cold email too, you know, so just for anybody out there, go do the same if you want to go help some folks out there. I mean, AI right now, like, like, we all know it's early days, early ish days. AI has been around. So with that aside, we'll get into how Delphi works and all that, but I want to know more about you, man. You've done a lot in, in the space, and I feel like you, like, with Delphi, you've also got the attention of some major investors, some big players who know tech well in the future. So it's impressive, man. Tell me a little bit about yourself. Quick snapshot of your background, but what led you to where you're at right now in AI and Delphi?
Yeah, definitely. So I'll start early on because that's really where the interest for AI started. I was born in Houston, Texas, and I was obsessed with comic books growing up. And specifically I read all the Iron man comics. I was like, I want to be like Tony Stark because I want to create Jarvis. Jarvis is like the coolest thing ever. And so I looked up online and it says, Tony Stark studied applied physics at mit. And I didn't get into mit, but I went to Georgetown, studied physics, took an AI seminar, and I kind of had this path where, okay, I can either go all in on physics or all in an AI and didn't think I was smart enough for physics. So I ended up doing AI instead and moved to San Francisco to work at this company called C3AI that was building AI applications for enterprises. So oil and gas, government agencies, energy and this, this was kind of like rule based AI. It isn't like the NLP that you see today. But it was while I was at C3 that the first version of GPT3 came out and I was seeing all of these demos on Twitter. I was like, this is incredible. Like this is going to change the world. Because every startup idea I had had up to that point was not really possible. And it, it was now like somewhat possible. It's like I should do something in this space. So I left my job at C3 and started my first company which was called Friday. And it was an AI assistant for shopping. So you could text the phone number and be like, hey, I want a black quarter zip between 40 and $50, size large and it needs to get here by Thursday.
Wow.
For lazy people like myself, I just wanted to take something and buy it. Yeah, efficient. Yeah, yeah. Us tech bros are so efficient. We love that. So that's what I built. Kind of found product market fit in the parent area. So parents were using Friday to buy diapers for my kid or buy light bulbs, like buy small things that they don't really want to think about. But it was during this time I was a solo founder, which entrepreneurs out there. You know, being solo founder is not fun and I never really had a mentor growing up. So I was reading a book about my grandpa who was an entrepreneur in Iran before the revolution. And as I was reading the book, I was like, there's so many great insights in here. It'd be great if I could speak to my grandpa and you know, apply his advice to my life. Even though he knows nothing about AI, there's still like time tested wisdom in there. So I created a clone of my grandpa using his book and treated it as my own personal mentor and kind of like use that to guide me through the startup process. And then when I sold Friday, I was like, should I start a company out of this? And everyone was like, no, that's crazy. That's a stupid idea. Don't do that. Which in hindsight, lesson learned.
The perfect idea.
Usually that's a. Yeah. Usually when people tell you something is stupid, you might be onto something.
So.
But didn't follow my intuition, I moved to Miami to work at a company called Open Store where I leveraged LLMs to automate marketing and customer service. Met my co founder at Open Store. We started creating clones of all the authors of books that we were reading in our Open Store book club. And we were like, let's just start this company. And so we left and Started Delphi.
Wow. Dude, I love the fact that your grandfather was the one that really kicked off everything like that. Cloning him, his book and. Yeah, I mean, that's such an aha moment, because then you start thinking like, oh, my God, like, not only is he personally mentoring you on a whole. A whole venture that he has no clue about AI, but. But like you said, it's rooted in. In wisdom from the past. I mean, it's. It's. Everything is a foundation. I mean, that's what AI large language models LLMs are. It's a neural network of us as humans that are brought together. And the fact that now with Delphi, I know you've cloned so many of the experts over time. I mean, you have stoicism. You know, the guys from the past there, Marcus Aurelius, I think, is one of them, too. I mean, you got all the greats in business, politicians, whoever, and now they're cloned and you can actually speak with them, even if they're long, long dead or not. You know, it's either way. You could have a conversation with them.
Yeah.
I mean, part of the benefit of having a mentor is you learn from the mistakes of people who have been through what you're trying to do. And so we're probably going to live in a world one day where we have BCIs and we can just connect to the history of the world and not make those mistakes again. But until we get there, you know, being able to learn from the past so we don't have to repeat the mistakes of the past, I think is very powerful.
BCis define that for me and everyone here, just in case.
BCI is a brain computer interface. So it's what Elon Musk is trying to do with neuralink, where you can pretty much connect your brain to the Internet and maybe like, download all of the information out there so that you're like, okay, should I scale this company in this city or this city? And then it reviews all of the information of past people who have been through a similar situation and tells you, hey, Dari, you should probably do this.
Wow.
Okay.
Yeah, I know right away there.
No, I love it, man. I'm just. My brain goes into the future. It's kind of like, you know, with the cloning technology, like, there's. Like you said, there's so much wisdom in the fact that we can now run our own personal situation. Our issues or just you want to get feedback from an expert? Well, now you have a whole tribe of mentors, Tim Ferriss. But you Know, like, legitimately named Souls.
Of Titans was a big inspiration, too.
I bet.
I bet he talks in that book how every Titan in this book is someone that you can revisit for a specific moment in your life. So if you're having health issues, you know, you go to Peter Attia, or if, you know, if you're trying to invest, you go to Warren Buffett. But obviously those books are not interactive. They don't have your personal circumstance in terms of, like, giving you advice, and they don't change with you. That's all content right now. It's all very passive. You watch, you read, but there's no content that grows with you, that interacts with you, that, you know, changes based on what you've already seen.
Yeah. And the. And the BCIs are just a whole nother extension of how it can integrate with us as humans. Yeah. Without the input, I guess, like, where it's the physical manual. Manual input into a chatbot or a clone. Like that. Dude, this is fascinating. I'm happy that you chose this over physics, for one. So with Open Store. Yeah, that. That was something. So that was more like in a. You were learning a bunch or surrounded by books, and you started cloning them there. So it was just you and another founder over here at Delphi. And you have that engineering background, so you've been able to put all this stuff together, which is really unique because I think that you would. You call yourself, like a visionary as well. With this, you're kind of. You're. You're looking into the future, but obviously you know how to also create the now in a way. Right. You kind of can implement it all in the same.
Yeah, it's definitely useful. I mean, part of the reason I wanted to go to Open Store was Keith Raboy is the CEO and, you know, he's kind of like a legendary businessman. And the engineering team there is also very good. So I wanted to become a better engineer and understand ops more, so that I could just, like, have an idea, validate it, and build it out, which is exactly what's happened.
And now it's scaling, so which is pretty cool. You know, you're bringing other people in to. To scale yourself, which is nice. So I want to dive into Delphi a little bit more and kind of the nitty gritty of. So you're. You've been cloning, you know, people of the past, people of the now, and like I said, like Warren Buffett. I think Bezos is in there. And, I mean, you have, like, all the big Names. So talk about, I mean, it's interesting because you've done a lot in a short period of time and I know it helps the fact that you can engineer a lot of this, but you've had a tiny, a small crew man and you've been hustling over the last handful of months. So I guess talk about how Delphi can, how you feel like it fits into the now with AI and how it can also evolve. And keeping in mind, you know, obviously we have entrepreneurs, creators listening and there's ways that they could leverage this technology.
Definitely. So what's really important for us is that we don't get too carried away with the AI hype. You know, we started this company to solve a problem that kind of has two angles. One is access to expertise and mentorship. The majority of people don't have the money or network to access the smartest people in the world. And if you're familiar with Bloom's Two Sigma, it's a study that says if you have like a private tutor, your learning abilities are improved by two standard deviations. So that's one problem that we're solving, like democratizing access to mentorship and expertise. And the other one is solving the constraint of time. So everyone is constrained by time. They're either no longer around or they're extremely busy and they can't possibly supply all the demand for their time. This could be a podcaster, this could be a politician, a CEO, an author, an executive in a company. And Delphi helps those people by scaling their time, making themselves more accessible to others, letting them connect with more people, letting them answer more questions. And then there's a bunch of second order consequences of that which we can talk about later. But those are the two, like, problems we're really focused on. And so when we started the company, we said, okay, we have to make the experience of interacting with clones very good before we focus on partnerships, because you're not going to be interested in having a clone on your website if none of your users are actually using it. So we started launching clones of historical figures, big names like Steve Jobs, Jeff Bezos, and kind of spoke to our customers, learned like, okay, what does it mean to have an engaging clone? They have to talk back. It's not just question, answer, it's interactive. We suggest questions, there should be citations. And now we've gotten to a point where that experience has been pretty refined. And right now we're really doubling down on the partnerships and how clones can add value to the people who want to create clones. For themselves.
And that's what really, I think it was. The first clone I dove into was Robert Cialdini and, you know, master of persuasion. And he's been on my podcast. Yeah, he's, he is a legend. And he's, he's so damn kind too. So like, Robert, appreciate you, man. And, and what it was doing, like, I forget what he prompted, but it was this back and forth conversation. I mean, I've chatted with the man and it was, sounded like the man and it was legitimately like walking me a little closer to the solution. Or maybe the real question I had, you know, maybe it wasn't clarified for whatever reason, but that's why I immediately noticed with your, the, the Delphi technology, as opposed to some of these other chat bots that are out there that might be more or less, I don't know, just scraping information from something and giving it to you. It's, it's more talking at you. This is an engaged conversation that blew my mind. And that's, that's why I was like, all right, this is the one. So I got to reach out. And it legitimately helped out in so many ways.
Yeah, no, that's great to hear. I think, I think you hit it on the head with the main. Two differentiators I see with our technology compared to others. One is the goal directed conversation. Like, we try to figure out, like, why are you actually talking to this person? And then how can we like, guide you in the direction of getting that value without just like giving it to you? Because I think that's just a better way of learning. And then the second is we're not just interested in capturing what someone knows and regurgitating old information. We're also interested in capturing how someone thinks and their reasoning process so that we could apply that to new situations over and over again. Two examples I have, like, think about my grandpa. He knows nothing about AI, but his business experience could have been applied to what I was working on at Friday. And then you see people who are talking to our Steve Jobs clone. They're not asking him, how did you start Pixar? They're asking him, hey, I have a company that I'm working on. How would you think through this problem? They're interested in his mind and his way of thinking. And I think that's like, really what makes us all unique as individuals.
Oh my gosh.
Yeah, man. And I'm just thinking of education starting now into the future. It's going to change. Like, and I've, I know a few Other people who are developing other democratized type tools like what you just said. But the fact that now we can all have these personalized bots or these, these engaged conversations with whoever we want ultimately. And, and if it's this engaging back and forth, our learning just gets so much tighter. I feel like it can shortcut so much, I guess. What's your view on education for the future? You obviously mentioned how it can integrate with our minds. How far are we off from this and any thoughts around the education?
So I'll start with the future thing that I discussed earlier. I think we are a ways away from that BCI use case also to simulate every possible decision you could possibly make. You need quantum computing. And I think we are like 20 years away from quantum computing. So I think we have some time before that example I gave earlier. Just to, just to clarify now where education is headed. Like I said, the majority of people don't have private tutors. The majority of people have teachers of large classes who can't necessarily change their tone of voice or their pace case of teaching based on their own learning preferences. So it seems likely that everyone's going to have their own personal private tutor that understands, you know, how they learn. Our thesis at Delphi is that we all care about people more than unknown entities. And what I mean by that is, you know, you can talk to ChatGPT, but ChatGPT doesn't really have its own experience. You'd rather learn from Polygram than ChatGPT because Polgram has achieved the version of success that you're trying to achieve. And in that sense, we're all kind of memetic. Like we listen to people, we don't listen to blank entities. But in this world of AI, like as more AI becomes popular in every app, I think we all are still going to appreciate human experience and human insight because that's what we trust more. Maybe we get to a place where we trust AI more than humans, but I don't think we're there now. And I hope we don't get there because I think then we kind of lose touch.
Yeah, I'm happy you said that because of the few people that have had really deep in AI, they keep emphasizing the humanity, the people side of things. And if we lose touch of that part, I mean, well, for one, it was all built around humanity. It is, you know, the neural networks and how it gets smarter based off of our inputs. So we have this responsibility to also provide it the best information or the information we want, want to serve other people. But the human side, the connection that's. That's a common question that comes up is like, what are we all going to be sitting and just talking to bots all day? We can't communicate people to people anymore. And that's where I think you bring these up. And AI definitely is solving that because it is a lot more of a personalized connection, and I don't think it's a bad thing. I feel like everyone has their own way of communicating, but, I mean, we can't lose touch of the people side, even though the tech is going faster and faster every day. And I don't think that'll slow down.
Yeah, I think we definitely don't want to replace connection. The bull case for connection is you have all these lonely people out there in the world, and so you have these AI girlfriends that are making them happier. The bear case is people are gonna stay in their homes and they're gonna feel like they don't actually need other people. They can just talk to their AI that gives them an infinite stream of dopamine and validation. So that's definitely not what we're trying to do. We're more about expanding access to. Access to people that you wouldn't normally be able to have access to and getting to know them through those routes. Not necessarily replacing the relationship altogether.
For sure. For sure. And now we're thinking to let's. Let's call it experts. Like, someone listening here has a book or they have a podcast, they have a YouTube channel. How would you speak to them? Because, you know, this is someone who has a bulk of IP that they're sitting on and probably an audience that they want to share it with. How do you envision Delphi fitting in there and just this technology in general and maybe even future pacing a little bit where. Where it can go for them?
Definitely. I mean, if you're someone with a lot of content, there is like a treasure trove of information in your world that maybe not all of your users have discovered. And a search engine is one way to think about it. But I think interaction is huge because people sometimes don't always know what they're looking for. And it takes a couple of questions to get to the aha. Moment of, like, wow, that is really useful information. Like, I'm so glad I found that out. So if, like, YouTube is a passive platform and podcasting is something we record, we're talking, but people are going to listen after. Delphi is really a way that people can interact with your content, interact with you, and explore your Content and maybe decide, hey, I actually want to subscribe to this person more and like buy their other products or listen to their other things. It's just a really way to make yourself more accessible and get more followers.
Yeah, yeah. And it's, it's this connection. What I found is with the limited testing I've done so far with like the basic Hustle and Flowchart bot and me kind of hacking it all together and with your help. Thank you. Is there's. There's this connection, man. Like, it's. There's that human connection built through technology. So because I'm big on, On. On connecting with audience. I mean, podcasting has been. It's such a one to one kind of modality. Video is a little broader, but then you have a chatbot experience like this or a cloned experience of art. It's like a digital self and it lives 24 7. It's. It can always be updated with the newest content. And it's just, I don't know, it's pretty incredible because people have reached out and said, wow, this thing is. It's actually given me some pretty damn good advice. And with us, like you said, there's like a treasure trove of content. And I think the toughest thing is just finding what are these little elements and making it actionable to that person's experience. Yeah.
I mean, one of the best clones I created for myself. I'm a huge fan of Robert Greene. You know Robert Greene?
I do, yeah, yeah, yeah.
Mastery Laws of human nature. And I was sitting down and I was like, it'd be great if I could just describe my situation and I get the law that's most relevant to my life right then, right there. And I think that's it with other situations where it's like, if I talk to Hustle and Flowchart Clone, some information may be more useful to me now than it was three months ago when I was earlier in the company. So it's almost as if, like every time you come back to the clone, different information is relevant to you. So it's constantly evolving and dynamic. It doesn't get stale.
Ooh. All right. And I believe it even capture. It keeps your information in there. Right. Like your conversation personalized. This is the thing. It's like it's your personalized mentor, but it's a person that is existing. Or it can be a person that's existing. Could even be your own stuff. I mean, I've relearned even from myself or at least the guests that have been on and asked it some questions and like oh yeah, wow, totally forgot about that. Or you know like pull out the, you know, these nuggets that Robert Cialdini for instance, like I asked him through my bot and you can kind of specify a certain topic or a person based in a whole library slew of things. I'm just thinking of people with like yeah, books. And there's so much information in just a book alone.
Like these authors in a book.
Each book is its own coach for like a specific problem you want to solve in your life. So I think there is a great opportunity for authors to provide not only their book but like hey, you're reading this book to learn how to be more in the present or to improve your habits, like atomic habits for example.
That's right.
With this book comes with a clone that if you use for like two months you're by you're going to learn these skills and you're guaranteed to practice these things. Like I think that's, that's a no brainer for me. I would, I would want to, I would want that.
Well, think of like, I mean it's kind of a no brainer if you're thinking as an author. Anyone publishing, hey, buy the book. Get a free access to my clone of this book, you know, so you can kind of go deeper and really implement what you're learning, you know, from this, from this body of text here that you just got.
Yeah, I don't, I have like a full shelf of books, a lot of them that I don't have time to read anymore. But I bought them because it's like, oh, that's a really cool topic and I really want to learn that. I don't have time to read 300 pages right now. It'd be better if I could just ask the book when I want to learn those specific things, right?
Yeah, yeah. Man. There's just so much. The possibilities are endless. When you start think of this and the fact that it's rooted in knowledge. It goes back to your grandpa, you know, it's, it's rooted in his knowledge and so much of it's timeless and I feel like you can layer that and I know you can with Delphi and it's what getting smarter. I think you layer in. Well, it's large language models from, from elsewhere too. I don't know if you want to describe a little about how that can work or how it does work already.
Yeah, so we use a collection of language models from OpenAI, Anthropic and Foller smaller, fine tuned models. The thing about trying to recreate a human mind, and I take a lot of inspiration from a book called how to Create a Mind by Raker as well. You know, there's the understanding part of it. Like you say something and I understand what you're saying and then I also have to think what is the context of our relationship? And then where could this conversation potentially be headed and how can I use all of that information plus my path to say something that is useful or in line with my objective and your objective. So these are all different modules and the architecture of a clone is kind of a bunch of these tied together.
Okay, yeah. So you have that and then as a user, you know, I've only been scratching the surface, but I know there's a lot of logic also built into it that you can kind of customize the journey for people as they're going through things. So yeah, tell me a little bit about that.
So I can give, I can give a couple examples from our customers who are using Delphi right now. So we have one person who is a music producer who has put a paywall on his clone and people who are subscribed to his clone can text him 24 7. And it's, it's specifically geared towards music mentorship in the music production world. Another person is running a dating company and he has created a clone based on all of his favorite dating books. And that clone will give dating advice and ultimately lead the user to subscribing for that dating service based on the objective of the clone. You can have very different outcomes of where the conversations lead.
See, that's what gets really interest interesting as the marketer in my mind, you know, is, is what's the journey that we could take people on. And this, this bot can really contain that journey as a whole. Like a holistic thing too. It's bringing in all this information, customizes it, but based off of the specific path people might be taking. Or maybe it's what like a trigger word or a. Something that's being asked often it's like, okay, well now we can put something in there that's maybe allows them to go deeper. Yeah, like you said, could be a paywall, it could be join the email list to dive even deeper on things.
Could be a product product. Like I think the perfect example. We don't, we don't have this yet. But you know, Andrew Huberman, like he'll mention athletic greens on his podcast or like a sleep supplement. And the number of times people probably want to Ask him like, hey, like what do you think about this product? Or like what product would you recommend for this? I'm pretty sure when he ever he mentions a product on his podcast, it makes like millions and millions of dollars, I'm sure. So there's a way to just do that 247 with your clone. If you have that kind of audience.
That's incredible. And that's the thing. It's like you don't need massive scale to pull this off. But obviously these folks, if you can pair something that is 247 automated speaking like you has the logic built in of these journeys that you know are going to serve your audience best. Yeah, it's a no brainer. And my brain keeps going to be like, oh my gosh. And, and I know you've been working on a lot lately too. I don't know if. And there's stuff dropping very soon with Delphi that I haven't seen, I'm not privy to yet. But is there anything you can share that can kind of hint a little more of what's coming and how people can kind of start using it? Yeah.
So I think right now we're in the phase transition of the company where if the first seven months was focused on the consumer, now we're fully focused on the creator and how to make the clone most beneficial for them. We've proven that it's useful to the consumer and now we're kind of switching gears. That's going to include, you know, new design, website redesign, easier ways to monetize, easier ways to control the path of the conversation and then clone analytics. And I'll give you an example of how someone described clone analytics. So one of our customers who wrote a book, he said that the only reason that he wrote the book and the main benefit of writing the book was the top 10 Kindle highlights that came as a result of the book. Because he could see those highlights and be like, okay, this is what people really resonate with. I'm going to start planning out my content and communication strategy around these 10 highlights. And he was like, with Delphi, I could send my clone out to a thousand people, ten thousand people. And in the Clone analytics dashboard can just tell me what are the top 10 highlights at all times. Constantly changing. And that makes Delphi worth more than spending the money and time to write a book. So thought that was a very interesting insight.
Oh man. And I have a buddy of mine, Dan Ryan, he lives, he loves mentions, he's a business partner as well, and he's all about the data. Big tech guy and everything is all about data. He's actually one that's starting to use Delphi as well as part of my wife's business. So thank you. Yes. And that was one of the big things is like piping data in and really understanding the analytics, understanding what are these conversations that people are having 24 7. And especially when we put this out there as, hey, go interact with this tool freely. Or it could be a paid thing. Maybe it's to customers. Maybe there's a different kind of environment there that the bot looks like. And you can gather so much information from people real time. And yeah, you don't have to do this big daunting thing of creating a big body of work. I mean, most of us have something we're already sitting on. Could be blog posts or whatever, emails. I mean, I know you can load these clones up with a variety slew of different modalities. You know, YouTube videos, podcasts, text podcasts.
Slack, Google Drive, OneDrive, hopefully everything at some point.
And that's the thing. It was like, okay. And that was really the kicker. It was like, well, for me is podcast. Well, no one's really doing podcasts in this way to. To take in that information. But yeah, the point is here, it's like we're all sitting on a lot of information, and if we have audiences, we want to share that information and distill it in a way that gives it to them where they need it right now. And like you said, the analytics and the dashboard, I'm very, very curious about how that's going to look like. I know it's already there, but it's just getting better. Better. Yeah. V2.
V2 coming soon.
Well, cool, man. I mean, is there anything that you think I left out in terms of Delphi and the power of IT for not only entrepreneurs, but where you could just see the technology headed in the future? Let's call it the next handful of years.
Yeah. So initially, again, like creators, politicians is a big one. We have something exciting coming soon for the election that's coming around. But I'll say later, CEOs of companies have like tons of employees, like asking them the same question over and over again. I remember when I was at Open Store, everyone wanted to know, like, how would Keith think about this situation? And so we've seen some CEOs using Delphi to scale mentorship and management within their company. That's kind of the use case right now. But I think in the future there are a lot of other use cases to cloning, and I've used two of them. One is obviously making your family members immortal. You know, that's a very, like, meaningful topic to a lot of people. Wanting to talk to your parents, wanting your grandkids to access your insights, and then also self therapy. So I created a clone of myself and called myself and spoke to myself for, like, 15 minutes, which sounds a little creepy, but it was cool. Like, I was just like, whoa, this. This sounds like me. And I'm, like, kind of clarifying my own preconceptions and my own judgments and having, like, a good conversation with myself. So I. I think there's a lot of future use cases of cloning that are a bit weirder right now. So for now, we're just focused on the obvious ones, which is like, people who are already getting so much inbound, who have a lot of content, can use this to scale themselves, reach more people, and further, like, satisfy their audience as well.
I love it, man. I'm curious really quick on the phone call aspect. Are you stringing this up with, like, 11 labs to train on your voice? How does that work?
Yeah, yeah. So we partner with 11 Labs and, yeah, very, very cool. I think we're not at the point where I can FaceTime myself because I think it's, like, creepy. It's, like, weird. I don't want to do that, but the calling is pretty good.
Is that something users can use right now, or is this something, like, custom that you built for yourself?
You can go on our website and call Steve Jobs and a couple of the other clones. Not all of them, but on the browser, not through your phone.
Gotcha.
Ooh, man. All right, I got to try that. I didn't know about that. That's a new one to me. But I think there's. There's a lot of wisdom to talking to yourself, man. I mean, that's. You can probably. You could pick up on some. Some patterns that weren't so obvious. You know, it's like listening to yourself but actually having an engaged conversation with yourself, giving yourself advice. Yeah, man. It's weird, but it's not so weird because I feel like that's the future. Like, that's what things are.
Remember what I said. Anything that anything that you think is weird is probably a good idea. Biggest learning for me.
Hmm. I love it, man. Well, dude, Dara, I appreciate you so much for making this technology and thank your co founder as well. And I'm excited for everything to come out. When everything's dropped, I will definitely be telling Everyone, because this definitely is, it's game changing technology. I've never seen anything like it. You've, you've helped me immensely already in my, in my listeners, my audience here. So I'll extend the thanks from them to you right here.
Dara, awesome man. Yeah, happy to help. And like Joe did, my email is open so, so cold. Emails are received and respected and feel free. Daraelphi.com right on man.
And yeah, with Delphi.com will get you to their, their homepage. You'll see all these clones and I think it's free to start playing around with some of these clones right? So you could start interacting and testing.
Do it.
All right. Do it. See you guys. Thank you.
Awesome. Thanks Joe.
Bye bye. All right, all right. That's what I got for you today. And remember, it's not all about living away work.
It's all about working to live if.
You need to do the work. But you know, work can be fun and it should be fueling for your life.
So if you enjoyed what you just heard, if you got some nuggets of.
Wisdom that you want to share or.
You'Re just noodling on right now, please go tell others. The way that people find this show and how you can help others get their aha moments is through word of mouth. So if it is telling your friend, telling your family, send an email to your list writing a review or whatever it might be.
Everything helps. So thank you so much for listening.
To the Hustle and Flowchart podcast and I will see you next time.
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