Therapy Sessions - Our Biggest Insights From June

Boom, boom, boom. Boom, boom.

What's up, everybody? You're listening to the Hustle and Float Shark podcast with your boys, Mount Wolf and Joe Fear. Welcome back.

Hey. Hey.

All right, so this episode that you're about to listen to is an interesting one because when we started to record it, we were just kind of having a discussion. We were thinking maybe we'd put this discussion in our paid members area, but we really just wanted to have a discussion because I was taking notes on what our insights were for the month. If you're an EGP letter member, you. You would notice that there's an evergreen Profits insight section at the end of each newsletter. Well, Joe and I kind of get together each month and go, all right, what were our biggest insights? And we decided, let's start recording those conversations where we discuss our insights. That's what this started as it did.

So we did not have this. This was not intended to be a podcast live episode, actually on the fly. We even said, hey, why don't we start doing bonus episodes at the end of the month on the weekend for just subscribers of the show. So, like, if you're in your feed, if you're not a subscriber yet, you should probably subscribe, please. Because you'll get these because we'll continue them if people like them. And yeah, so we. It was supposed to be a 15 minute episode, but Matt, you know, flapped his lips for the first two minutes and so I gave him an extra two minutes. I said, it's going to be 17 minutes. It got to about, I think, 20, 21 minutes. And we're something. And we're like four. Hmm, this is going too long. And then we just kept flowing and I think it was like maybe 40 minutes in.

We're like, this is a podcast.

This should be a podcast.

So if it starts off a little abruptly and sounding a little bit different than normal, that's why also, I can't guarantee there will be notes for this episode.

Probably won't be.

Yeah, probably not. One of the things we're going to start doing is, you know, we kind of miss doing these therapy session type episodes, whereas Joe and I just kind of discussing what's working now in our business and personal lives and just kind of just an interesting discussion between the two of us on what's going on in our lives and business. We missed doing those kinds of episodes. And so what we've kind of come to the decision of doing is let's just kind of what we've come to the decision of doing Sometimes I add extra words to make it sound. I don't know what I'm doing anymore. So we're going to add these on like not Tuesday and Thursdays. Right.

They're going to be.

They're going to be in between episodes in the weekends. Yeah, they're going to be Saturday or Sunday.

Let's say Saturday or Sunday if it's a wrap up, obviously into the month. Even like I'm looking at the July calendar, like they would just show up what, the weekend before the end of that month.

Exactly.

Let's just do that. I think that's cool. It's like, hey, what did we learn this month? And like we probably record them and turn around pretty quick too.

Yeah, yeah. Insiders room. So we're not going to do. We're not going to have a show notes page for this episode. We're not going to have a downloadable companion for this episode. This is just an interesting discussion about what's going on in our business and our lives right now that by the time we finished recording it, we're like, yep, let's put it out to the podcast because I think they'd enjoy this conversation.

And before we go into the episode that's just us talking more like this. Make sure to become an EGP letter and members.

Membership member. Yeah, it's 15 bucks a month for print monthly or you can get the annual digital only 59amonth. EGP a year egpletter.com eGpl. Matt will make sure that that website has both those two options on there. But go get it because you get all these insights and obviously all the notes from the other episodes that rock.

Sweet. Now let's go talk some more.

All right, what's up?

So let's chat real quick about. So as of this recording, it's basically the end of June and so we're kind of. This is something we're going to start doing is a little. Maybe we'll see how it goes over. We're going to start doing a little bit of a recording at the end of each month and just kind of talk about some of our biggest and takeaways from all the stuff we've done over the month. So, you know, like, probably should have.

Prepared a little bit better for this probably.

But whatever, that's true truth. We actually just decided that we may share this right as we started recording.

My calendar as you're chatting.

But yeah, we can look back at all of the various events we've been a part of, the podcast interviews that we've Done the various projects we're in the middle of.

We've done a lot this month, actually.

We've been doing a lot. And we figured we'd do kind of a monthly end of the month recap. Quick 15 minute conversation between and Joe about. These are our biggest takeaways. If you know this one, because I'm sort of introducing the concept, this one could go a couple minutes longer than some of the others.

I give you an extra. We've gone a minute already, so there you go.

But, you know, if you read the Evergreen Profits letter every month, there's always a section at the back called the Evergreen Profits Insights. And it's kind of where I share some of my big takeaways from the month. Joe shares some of his big takeaways from the month. And we figured, what's a sort of quick, systematic way to, you know, make that easy on us to come up to talk about those insights and our big takeaways? And we figured, well, why don't we just start recording the conversation of these takeaways? I can use the takeaways from this conversation in the notes of the EGP letter. And then if we actually feel that this content is valuable to people, we'll share it to members in the members area and they can actually listen to our discussions on our takeaways.

Yeah.

Now just to kind of put it out there, they're going to probably be pretty raw, pretty uncensored. We're probably. We fuck around a lot. We goof off. No, we. We talk shit to each other. And so these are gonna be just kind of like raw, unedited, Just talking too much bullshit. Hey, you gave me two minutes. I'm at two minutes right about now.

Cool. You're done. All right. So this month was awesome. It really was. Actually, this was probably one of the. I think more the mind expanding. I don't know. I just felt like we had.

It sounds like you're gonna talk about doing a lot of drugs.

Yeah, well, that's.

No, but I feel like we've kind of caught our stride. A. We really are in more. The flow of like how we operate though is like you and I personally on many ways that we could probably talk about maybe some insights or maybe we start with the personal. But I feel like in business we. Matt's the scribe here, so yeah, I'm.

Taking notes because these are literally going into the letter.

The letter, yeah. But then on business side, like big expansions there mentally and in business, you know, just in the short and the long term, like in those meld so well together. But so maybe on the, like, I'm just looking at my calendar and as you were. God, flapping your lips two minutes, I was like, we've done so much.

Let's start here then let's talk about some personal insights and I'll see if there's some good stuff I could pull out of this. For our notes, we had Aaron File on the podcast.

Well, you read my mind.

So Aaron File was on the podcast and I don't know if she did it on recording or off recording, but she essentially offered to work with us outside of the recording. And you've had some sessions with her? I haven't yet. Joe's giving me shit for not booking him yet, but I will.

He only said to give him shit or to bug him because you gave me permission.

That's true. But let's talk about what have been some of the biggest insights you've had from a. The podcast, but also from your follow up discussions.

Yeah, yeah. Erin is absolutely amazing. She's mindtofix.com like, seriously, go check her out. After listening to the episode, which I think recording this right now goes live tomorrow. Aaron's episode. So I'm stoked to get it out for her, but also for everyone else because it really helps. And so I've gone through three sessions with her, but really, really. And she would say, like, the first session is all I really needed for my beliefs. Like that. Not everything, obviously, but she didn't just fix me overnight, but I would say the shortest thing. So you and I have been talking about inverse thinking a lot. Yeah. And that whole concept of inverting inversion theory. Inversion? Yeah, inversion theory. It's basically spinning an issue into another way of looking at that situation. You're like, oh, I want more of this thing. Well, it's like, no, actually, let's talk about what if you got. Or what if you wanted less of this thing? Like, what would you do?

So, like an example would be like, you know, we really want to grow the listenership of our podcast. And the sort of normal linear thinking would be like, okay, well what are all the things you can do to grow a podcast? And you just list them off, right? Yeah, well, inversion thinking would be okay, so you want to grow a podcast. What are all the things that you can do to make people not want to listen and not want to share your podcast?

Yeah. How do you drive people away?

Yeah. And then you would kind of like start listing out, like, here's all the ways I would Drive people away from a podcast. Right. Like, I would bring on guests that aren't relevant to our listener.

Just fart in the mic all the episode.

Well, you know, you want to talk about stuff that would actually, like, happen.

But no, yeah, you would have bad audio quality. You would do no marketing or write no show notes for your podcasts. You would interview. You would just ask really horrible questions and hit a button every single time. But they're bad.

Yeah, but I mean, basically the grand idea of it is that if you're looking at like what you don't want, the opposite of what you do want, you're going to find like all the things to avoid, which is just as valuable as finding all the things you can do. So, like, if we're looking at just specifically what are ways I can grow the podcast, I might be looking at things like, okay, buy Facebook ads, get influencers to shout it out, email our list about it, do some more SEO search engine optimization on it. Like, I might list all of these growth tactics, but I'll ignore all of the stuff that I could be doing to just create a better experience. Right. So it basically allows you to come at a problem from a completely different angle.

Well, and see, that's it. It exposes things in a new light. And so the reason why I brought that up with you, said Aaron, is from the episode you'll hear that it's a big. Our beliefs in these patterns. Actually, it's the patterns that keep showing up. Like procrastination or for me, it was a lot of over commitments in my schedule and then just saying yes, like, so that was the big thing she worked with me on. And really it was the first and only, you know, deep session that we needed was that it busted that. Then the second one is that change needs to be complicated, which it doesn't need to be. You can grow through subtraction, like by doing less. How do you do more by doing less. Like all these things. But I noticed, I was like, shit. It's really like I do. I'm just, I'm. She's having me see the other side of things. Everything is inverted. It's all this. This theory of inversion is just flipping. So the way is just like essentially attack. Like showing something in a perspective, in a light. You're like, wait, so what would actually make that true? Or like, what would that. You know, and it like, it's almost like a logical thing. You're like, oh, that's kind of dumb. Like, I did this. I literally have a tree in My front yard yesterday, Matt. I was looking at this damn tree, and I love this tree. It's a huge pine tree. And basically I was like, I love this thing. And I've been like, hard nose and getting rid of it because throwing SAP on all of our cars. It's messy, it's nasty, it drops big pine cones everywhere. And basically, a bunch of reasons to, like. I was looking at all the things that I love it, which was, I love the tree. I'm like, I couldn't think of anything other positive notes about the tree, so I flipped and used the inversion thing. And I was like, that's the only thing. It's like a pro con list. Yeah. You know, it's like the pro is like one thing and everything else for cons. I was like, okay, trees going, she's got to go.

Yeah.

Inversion theory complete.

Yeah, Love it. Any other big insights? Let's talk about this, because this is something I know you and I have been working closely on, too, is. So we actually had a call to be on his podcast last. Last week or something. I don't know.

Whose podcast.

Marcus Acosta Rubio. So we had a call with Marcus Acosta Rubio, and he asked me, like, his podcast is basically like, how do you be more fulfilled and how do you feel happier with your results in life and things like that.

Getting results.

Yeah. And we may even simulcast that episode to our feed. So that actually might up a Hustle and Flowchart episode at some point. But one of the questions he was asking about was sort of keys to happiness kind of questions. I don't remember the exact context, but the first thing that popped into my head, and it sounded so nerdy at the time, was that productivity and time management and systems are the keys to happiness. Right. And it's kind of funny because that sounds really nerdy, and it also doesn't sound like it can be very true, but when you really break it down, it's like, all right, so in my mind, one of the keys to happiness is being present in the moment, the conversation you're having. Not thinking about what you did yesterday, not thinking about what you have to do tomorrow, what you have to do next week. You know, not thinking in the future, not thinking in the past, just being present in the moment, in this conversation, in this experience that you're having. Right. That's kind of a key to happiness. Right. We can kind of both 100%. So how do you get stuff out of your head so you're not thinking about the future all the Time. Well, there's unloading processes through things like David Allen's Getting Things Done and Tiago Forte's Evernote systems, which he calls P A R A, like those sort of systems. And so, like, my whole thesis of the key to happiness is productivity and systems is if you can unload your brain into systems like Evernote and Getting Things Done style lists, then you're not as focused on what has to happen in the future, because that's been unloaded. You have a place to store that for now, and you don't have to think about that. You can be in the moment. And that was a sort of big insight for me. And I kind of just said it, like, off the cuff, like, while recording this podcast. And. And that led you and me down a sort of rabbit hole of me showing you some of my productivity systems and things like that. So maybe we can touch on some insights there as well.

I have monster insights all the way to this. Last weekend, actually, around the same time I looked at the tree in inversion theory. Inversion. No, it actually. So I see it as open loops, like monkey brain, monkey mind.

Case in point. This weekend I had no work to do. I didn't do work.

I didn't either.

I didn't want to do work, but.

I'll take it back. I wrote an email.

God, you've worked too hard.

Yeah, you got our list on Sunday when I don't normally email on Sunday.

That's true. Yeah, I read that. But, yeah, I didn't want to do work. I've been doing very good because of Mark's in that interview is to build my life, our lives around. Basically our lives should be our lives. Work is around that. It's not the other way around. We're not working to live, we're living to work.

Something Tramco's been trying to hammer into our head for the last three years that we've known him. But I think it's finally clicking.

I know. I was actually about to reread his book Work Less, Make More, but I see it as open loops. And on Saturday, I had a really hard time just sitting still. It was really weird. I was hanging with the family all day long, but I was getting like, halfway through the day, I was just like, I'm bored. What the hell? I can't like. And I try to just relax. I hired new landscapers where sometimes I've been having trouble. So I've been having to, like, work in my yard more, which I love. But, like, okay, I'm forcing myself not to do that I'm forcing myself to not do anything, Joe, and chill the out. And I couldn't. And I was getting actually short with my wife, and I was getting actually kind of like depressed feeling and bored and anxious and really stressed. And then it wasn't until I started working out and I actually went on a jog. But then it came to me. I was like, it's the open loops. And it's like, I didn't a. I didn't unload everything on my brain. But also, I think it's. There's loops, open loops. But also you gotta, like, move your body or, like, move yourself outside or, like, reset your mind somehow. So I was noticing that I did almost, like, half of that work. Yeah, I had most of it dumped out. I dumped a little bit more. But, like, I didn't have this, like, thing to just tell myself, like, all right, go. And like, for me. And then this goes back to my dad and his whole patterns of depression and stuff.

He didn't run towards the end of his life for three years. He got out of this daily routine of running. He would run fricking six to ten miles a day. And so I actually just ran around the block. That's all I did is I ran around the block of my house and I was coming up and it crossed my mind. It's all these fucking open loops, and I'm not alive unless I close those loops and make sure I do something like running to reset my ass. Like that. Literally all it took was two minutes of me going around the block. I was like, I feel fine.

Yeah. I mean, you know me, over the years, I've battled with anxiety, like, quite a bit, like sort of generalized anxiety where I can't even pinpoint why I'm feeling anxious. I'm just feeling anxious.

That's how I felt on Saturday. I was just like, what the hell is wrong?

It is 100% that it comes all back to the open loop type stuff. It comes back to, like, you have something in your head that you either need to get down on paper so you don't forget it, or some sort of task that you've got to do later that maybe you haven't gotten out of your head and you don't have a date that you're going to do it yet, but I really think that that ability to unload your brain and then also kind of put due dates to stuff, too. So, like, having a system in your calendar where on this day I'm going to do make sure I tackle this on this day I'm going to tackle this. Or you know, I use a tool called omnifocus to put due dates on various things. But you know that, that sort of unloading, but then also setting a date in your mind that you're going to take care of that thing is like part of closing that loop. You can close that loop in that moment by putting a due date on it.

Right.

You can kind of go, okay, I know this needs to get done. I've just put it down on paper and I know when it's going to get done now I don't need to think about it in this moment.

Yeah.

And that clears your brain. And that's been what I found. Right.

It works for. Yeah. And for me I noticed like it needed like a physical trigger. Like that's like literally the act of running like that specifically is what. Because I used to run a lot and I did it as a meditative thing. I don't like it now because it actually hurts my body and I prefer to lift weights because I feel way better and stronger. But just running around the block, it was able to like reset my brain.

Yeah.

And that was literally. And I could. Yeah, I have like, I can go on the bike or like do a row or have all that stuff too. But for me, I don't know, it was just like me going outside in the sun running, which is physical and I used to do it and like, maybe it's a genetic thing. With my dad, I'm like, dude, holy crap. This was like this unlocked my brain. It was a shift in minutes. So I would say the open loop thing, figuring out how to do that. Yeah. Through systems, but also like figure out emotionally like what. How you operate a little bit.

Yeah. Well, really, I think what it comes down to is a state and. Or location change. Right. I think if you're always kind of in the same location, you fall into sort of patterns. Right. If you always do work in your office at a computer and that's like the only thing you ever do in your office, your brain sort of associates with like, this is what I need to be doing in this space.

Right.

And a lot of times it's weird and it's kind of a little woo wooish, but a lot of times like if I'm sitting at my computer and I'm trying to think of like a solution to something I need to do in my gardening in my backyard, it's not going to come to me. Because this position, sitting at my computer, my brain has made they. Has anchored it as like, this is what happens in this space. And by changing your, your, your space, you actually can get some huge insights. So like for you going out and walking and you know, maybe it's something that's like a pattern interrupt from what you normally do. Changing that state, like changing your location and changing your state of mind, you had different insights and started to figure things out. You know, a lot of people, like, they, like, they can be like real creative in like one portion of their house. And if they're going into like a different portion of their house, the creativity goes away for some reason. But sitting in a specific spot in their house triggers that creativity. And it's just, it's so fascinating to me how like just the physical location that you're trying to accomplish something in will have an impact on how you come, come around to that problem. And that was actually some. I was reading an article on it the other day about how like, it's almost like, like when, so when you smoke weed, you build up a tolerance, right? So like the, the first few times you do it, you feel really, really high. You every night for a couple weeks and after a while it takes you more and more and more to get the same effects, right? I was reading an article that was talking about how even things like trying to solve problems, you sort of build up a tolerance in the various locations in your house. So if you try to do it in a certain location in your house and then you go try to do the same thing in a different location, like the location, you have less of a tolerance in that other location. So the things happen easier in a new location. I don't know if I'm making sense, but it's like it was sort of comparing like building up a tolerance to like a drug or something to like building up a tolerance to a process that you do. But by changing the location that you try to do in that process, it's like starting your tolerance over again.

Well, think about the inverse theory. All you're doing is doing what you just built yourself up really good at looking at a problem in this one perspective. You totally forgot that there's a, a load of fucking other perspectives on the other side. You better start inverting your thinking now. And now you don't have that tolerance. And it's like smoking weed again from the first day and you're like, holy crap.

I'm scared. So it's like, but, but in.

Well, you and I, right, that analogy.

Now you could immediately see these new things that were like, how did I miss that.

Well, just look at like you and I too, when you and I have been having discussions lately. We used to have this process. We're already over the time. Sorry, people.

Oh yeah, we are. Even with our additional two minutes. Damn it.

We always had this process of like every Monday you and I would get on a call and sometimes these calls would go for like four hours. But we were sort of planning out our week, kind of looking at the short term and also long term and having discussions and also catching up with each other from like, what happened over the weekend. And like Monday was kind of a planning day. And I don't feel like we like innovated and really came to a lot of new conclusions for a while. And then we started doing like, drives. We'd go jump in your car and we'd just cruise around town for an hour and start like having conversations in different locations around town. And all of a sudden our business ideas and the things we're accomplishing are starting to really explode again.

It really is. And that's where that flow for like, so taking it back to business a little bit. So with these minds, like closing the loops with me saying no to more and ironically, my. You know, I was just thinking about today, like at the time of this recording, it's 4:58. This has been a full day of work today. And I'm like, but it's flown by. I'm like, holy crap. I talked.

They should feel like today.

I know. And I'm like, I got some shit done today. And I know there's still a lot more I could tell myself, like, but I didn't look in my inbox all the way. I'm like, I don't care. I can wait. That'll be tomorrow. But I know tomorrow's another stacked day too. But it's all stuff that. So I'm finding stacked week, dude. I know. And, and I know it's not always going to be like this. It is kind of an anomaly week, but still like. But we're stack. Here's the cool thing about this week. We're also stacking it with you going on a trip on Friday and you.

And I going on a trip tomorrow. Like a day trip.

Yeah, with our families and. But even me on Friday. I was just told that, like, by my sister, hey, my new boyfriend's gonna be in town and we want to do a barbecue at like, I think it was like 2 o' clock or 1 o'. Clock. So I put that on the calendar and I'm like, Cool. Well, I don't have any calls, actually. Rich Sheffrin. I moved a call into, like, 30 minutes of that time. So I'm gonna blame Rich, but it's okay. But after that, I'm like, no, I'm not gonna work because I'm gonna go hang out with the family.

Yeah, I think that's something we've done.

We're building that better now.

We've done really good this month of, like, okay, what calls do we need to have? What meetings do we need to have? What podcast interviews do we need to do? What sort of tasks do we need to get done? Okay, let's work that around our life and what we want to be doing, because in the past, we were always sort of working all the stuff we wanted to do around work, right? Like, Alana would be like, hey, do you want to go to the. Do you want to go to the beach on Tuesday? And I would go, I got this call or this call and this call. And now the new way of doing it is, like, you know, Alana might say, hey, next week, I want to go to the beach on Tuesday. And I go, okay, cool. I'll plug into my calendar. Won't schedule any calls. I'll only schedule shit around the personal stuff. Where before we were trying to schedule personal stuff around the work stuff, and we've sort of inverted that to, like, we're kind of getting more of, like, our personal time in and scheduling the work shit that needs to get done around the personal time.

That's it. Yeah. This really comes to inverting everything, huh?

Yeah.

God damn. That's like, if you ever get in, you feel like you're stuck in a pattern you can't get out of, invert it. Invert that shit for sure. Period.

That's what it really sounds like. Every solution is like, oh, what do you do? I just did that other thing from another perspective that I never see before.

Yeah, it's all about. I mean, looking. Looking at things from literal.

Literal.

Different locations.

Right.

Getting a different location to think about a problem seems to have an impact, but then also attacking problems from a different angle. Like maybe the inverse angle attacking it from like, okay, this is the thing I want. What if I was going after the thing I don't want? What would I do to get there? So attacking it from a different angle.

Or you could start asking questions to other people that you haven't normally spoken to, like surveys or whatever. Talking to your customers instead of not talking to your customers. Like, oh, shit. Things like that.

Oh, Shit. So quick. Sort of like rapid round.

Yeah, yeah.

We should probably wrap it up. So let's try to do this in like two minutes. Let's go. Any tools, books, movies, documentaries? Anything cool like that that you want to share for this month?

Okay, so Systemology is a book that is not out yet, but I did just finish and that's a great. Going to be a great book by David Jenkins. I'm butchering his last names. Jennings. Yeah, I believe so. Systemology, look out for it. It's basically the E myth, but like a practical manual and it's cool. So that's a good read. I did finish Michael Jordan's documentary finally.

Oh, the ten part thing. The last dance.

Last dance. Epic, definitely. As Kevin Hart told Joe Rogan, watch it, watch it, watch it. Text me, would you watch Curious of.

Joe Rogan I've ever actually watched.

Well, you should watch it. I know you have Krisp. That app is crushing it, man. Like, I know it's K R I S P app or something, but it's like a free 120 minutes a week. I pay for it super cheap. But like, I have a loud house, baby's always crying. My wife is doing things like recording podcasts too and we're not far from each other, so that thing is amazing.

Shoot.

I had more as you were asking that question.

So you mentioned a book, you mentioned a tool.

And you mentioned a movie. TV kind of TV series.

Yeah. Oh, I've been watching Space Force.

Oh yeah, that was funny.

Actually, I just finished it the first season. It's stupid comedy and I love it. So watch that. All right, so books, hold on. So I'm starting a book that will Clyde in Ojai recommended Brain hacks or brain games or something.

Oh, I have some tools. I just remembered, I forget the exact book. Next month I'll come back with. You'll like it. It's mental models and stuff.

Oh, yeah, yeah. No, I remember him mentioning it. I can't remember the name of the book.

Ironically, Inversion Theory was like the very first one it talked about. I was like, dude, this thing's following me around. It's so powerful. But shoot, the. What was this? Oh, an app to get Voice Dream.

Voice Dream, what is that called?

Voice Dream. So it's one of these apps that Rich Sheffrin uses to basically read along with a book. You can upload like a PDF or ePub or whatever. A doc, I think, think. And it even ocrs it. So if, like, I think if you had just a PDF that Couldn't be read. It would OCR the thing, which would mean basically AI can read it. And so this app basically will allow you to read along with the audio.

And play.

It in your microphone.

So you basically Pride and Prejudice. So basically has like a computer reading it to you, but it also shows the words on the screen and it highlights, like, whatever word is being said in the moment.

Right.

So you could follow, like, it uses as like a pacer for you and.

Yes. And you can then speed it up, which literally, I think Rich Sheffrin says that he lives in the 600 to 700 words per minute category. When he. I think this is when he's reading, not just listening. So what he will do is so like, I'm up to maybe like 300ish, 305. But that's me, like, reading and still trying to listen to every word. So the whole thing, I'm realizing I'm like, holy crap, I can a get. This is how I read that Systemology book so fast. I just went to as high as I could audibly understand. Almost like an audiobook, but now on steroids, because I'm watching it. So my eyes are just tracking along with the thing. Thing on screen, the line and the word. It'll highlight both. So I'm actually finding. I think I'm inputting better. Like, it's syncing in both ways, two senses. So voice Stream. It's a paid app, but it's like, I think it's sick.

Nice.

And you can upload, like, any book. And boom, now you have an audiobook, essentially. Hey, guys. Bless you. Hey.

It's not coming up.

You could sneeze. There it is.

There it is. Good.

Get it out.

I actually haven't started any new books recently. I've been pretty slow on reading.

I've been working through.

I'm actually still. I haven't finished the courage to be disliked. I'm pretty close to dude, but I.

Want to reread that book.

I'm trying to think, is there any other books that I've gone through? I think that's really the only one I've read I've been working on recently. I haven't been doing a lot of reading the last four weeks or so.

The next one I want to read is the Future is Faster than you think by Peter Diamantis and Steven Kotler. Stephen Kotler is about to come on the show soon. So that's partially a prep for that. But I heard that's awesome. I was going to say, let's See here, I've heard story brand. That's another one I'm going to reread. A lot of people have been talking about that again for some reason. Well, reason is because it's good. No, I'm trying to. I'm looking at the diggity.

I got a software I've been playing with.

Yeah, go for it.

It's called Members Pro. Have you heard of it?

Oh, I have actually, yeah. Talk about Members Pro. This is a away. Yeah, hold on. Not. Sorry. Talk about like what we're doing together as like maybe the structure.

Yeah. So Members Pro is a company that we're, that we're working with for all intents and purposes. We basically partnered with this company. It's think of like a Teachable or a Thinkific, but we're going to take it in a completely different direction. Right. They're like it's a membership platform where it's hosted on the, on our servers and you basically run your membership through our platform. You know, there is tools like teachable and Thinkific that exist to do that, but those are all very like linear courseware. Right. It's like you watch module one, then watch module two, watch module three, et cetera, and you kind of go through the flow of listening to all the. Or watching all these modules. What we'd like to sort of develop is more of a vault style membership where you can have a lot of content in there, but maybe it's not designed to go through linearly. So obviously you listeners are a member of our membership site. Well, we're not a linear membership site. We'll have a video one day about how to run Facebook ads and a video the next day on, you know, a meditation that you can do. Right. And so there's kind of a lot of content from a lot of different guests that have come on our podcast over the years. And we'd like to build this into a platform that's designed for memberships that are trying to have that outcome. And as far as I know, there's no other platform on the market that is designed to do this kind of thing that's not like a WordPress plugin or something.

Yeah, yeah. So it's a really. I mean, so these guys, you know, Members Pro is actually. Chris Benetti is an avid, you know, member of our EGP membership, but also just Listener Hustle and Flowchart. So super cool that. Yeah, we're able to just work with him at a partner level basically. And we're going to grow this thing but also build in some interesting tech that just doesn't exist that we've been wanting forever. We've been talking about how we want to get into software, but really, you know us, we're in the content game. We've been online training game for a long time. So this only is an extension of what we do. It's kind of a dream to be able to work on this project. And this came from just us in the microphone, really, if you think about it. And us learning to be in our flow in our. Like essentially this month again allowed us to figure out what to focus on in our business and double down on and eliminate the other BS that we've been really clouding our time and days with. But now we're like forcing it out because we're scheduling family stuff, we're scheduling activities, dicking around.

I feel like we have this month in June. I feel like I've probably put in less hours than I have in the last like three months. Like actually at a computer. Like, I'm not saying like our conversations like where we're out driving and stuff. I don't really consider that like hours into the business. Right. Because that's a combo of business and personal.

Yeah.

But you know, I feel like the time sitting at a computer actually doing shit has been a lot less this month for me in June. But we've had one of our best months in a couple years in June.

Sure.

Yeah.

And if it. Yeah, it's crazy and the month's still not over and we're doing some cool stuff in the next two days of this month so like stuff can get even crazier. And this is us not. And this is us with a in mind. You a slimmed down team. Like, we actually. I don't know if we actually said it publicly or anything, but we are not working with Shannon anymore. Shannon's awesome, but like she kind of. It was like the business got so efficient and like we. We cut a lot of these practices that really honestly, they were not serving the business from a. Serving content like a value, like putting the right value out, but also monetarily like profits for us. It wasn't serving either of those. Yeah. It was almost like we were spinning our wheels in sand and not going anywhere.

Yeah, I think we kind of found ourselves a little bit. It's been a coming of age. The evergreen profit story has been a coming of age story.

And finally kind of always has.

We're kind of the.

It's not over.

Yeah, no. We've kind of figured some shit out. We've, we've. We've kind of, we've figured out a little bit better around that work life, home life, balance. We've kind of gotten that keyed in to the point where I don't really feel like a lot of the times when I'm working, I'm working, right? Like, I feel like it's all just kind of a big mesh of like this is what my day looks like. Some of it I'm getting some work done and some of it I'm with my family and some of it I'm, you know, kind of by myself in quiet contemplation. Right.

I have a question. So as yes to everything. Do you ever feel the guilt though? Like, guilt that. Because this is something I battle with and I know we're going over on time, but now this is getting into a good therapy session.

This is essentially just a therapy session for members only now.

But. Or maybe it is a podcast. Who knows? That's fine too.

We'll see.

Is basically like sometimes I think it's a subconscious guilt. It's not one of like top of mind, like I should be working or I need to get that thing done right now because it's there and I know I can do it or I said I was gonna do it, you know, because there's a lot of guilt, like, and that can come from overwhelming your day with like a big to do list or whatever. But do you ever feel the guilt of not getting something done or. So I feel at night or mainly in the weekend, like those like out of the stereotypical non work time times.

I mean, I don't really get guilt over the weekends. Like let's say Saturday, Sunday or like after like five in the afternoon if I'm not at my computer. That really, like, there's not guilt there. I. There is. I do battle like in the middle of the day.

Never mind. Yeah, I mean, I mean, yeah, that's actually the sweet spot.

There is still like. And it's just the programming, dude. It's like we've been programmed for this shit our whole lives, right? Like from the moment we started school, we've kind of learned that like, like you have hours where you have to be focusing on this thing and then hours where you're not having to focus on that thing. And when you get out of school and you get a job, you've got hours where you've got to be focused on work and then hours where you're supposed to not be focused on work. And like, that's just how we've been programmed for so long. And so, like, that's gonna be really tough to break. And it's like. Yeah, I mean, I definitely feel it a little bit.

Yeah.

And like, if it's like a Tuesday at, like, 11:00am and like, I'm, you know, we're headed to the beach or something, and I know you're back at the computer getting shit done, like, in my head, that's. That's weighing on me a little bit. I'm sitting there going, man, I. I should I really be at the beach right now? I know. Like, I. We should be getting work done. But then I'll start to justify it and go, yeah, but when I get back from the beach, when the kids go to bed, I'll put it in a couple more hours and. And then, like, by the end of the day, I'll probably have worked as many hours as Joe did. But then that's going back to that thinking of, like. Like, hours equals the goal of the business. I need to be putting in the same amount of hours as you. The goal of the business isn't for me to be putting in hours and you to be putting hours. The goal of the business is to make fucking money and back ourselves out of it as much as possible. So it's like, by actually getting to a point where we feel like we've achieved our goal, we start to feel guilty about the fact that we're doing the thing that was the goal in the first place.

Exactly. That's the exact.

Yep.

And I think you're right. It's just programming. It's us, obviously, like, we can build that into our business, and we can choose to build it out as well and do what we're doing now. And I think we're going to refine it even more. Saying no to just the stuff that would fill that space. I mean, what's the law where it's like, whatever space you give yourself, you're going to fill?

Is that Pareto's principle?

No, that's Parkinson's law, maybe. Parkinson's. Yeah.

I don't know. I get a few of those mixed up.

Yeah.

Fredo's 8020 right now.

Yeah. Yeah. But Mark's basically challenged us back to that Getting results podcast we did. He challenged us to, I think he said, work less than five hours a day, I believe is what he said. And because that's, like, one of the best ways to prioritize the big shit and start actually making more money with that time. Because now you're going deep in the.

Well, yeah, well, I mean, I know like, so, you know, I'm leaving to go on a little, little extended weekend trip this coming weekend. And I know we're gonna, we're trying to get out of here by like one in the afternoon. I guarantee I'll have most of my damn work done by 11am Because I'm gonna need time to like pack up the car and load the kids up and you know, do all the, you know, go fill up the gas tanks and all that kind of stuff. So you know that Mark's sort of idea of squeeze your day down to five hours, don't let yourself work over five hours. It kind of forces you to go, okay, I'm gonna try to get all the same shit I usually got done in eight hours done in five hours. And what you find out is like, oh, there was a lot of fucking dead time in my eight hour day. That when I shoot for a five hour day, I'm just like, bam, bam, bam, knock it all out in a row and I'm done with my day.

That's right. Yeah. And then that's because that's hours where you and I aren't gonna get on some call that's gonna last a while and you know, it's not gonna be you answering or checking emails.

When you do get on calls, you're like, guys, what do we got here? Guys, let's, let's do this and get out of here.

That was actually our intention with this, is to put a time limit on here because we didn't want it to bleed for 37 minutes, which it already is.

I think this is just showing we're not doing enough therapy sessions. No, I know if this stuff starts flowing out when we turn the mics on, maybe we should be doing more therapy sessions.

I think we should because we haven't in a while. Maybe this does become one. We'll decide later.

If you're hearing this in our feed.

Then it did, it made the cut. But switching costs are another one that I've been thinking of a lot lately. So yes, it's very easy to, you know, say I'm just going to do my day in phone calls like, but I'm going to buffer just enough time for to meet a indy call and then hop to another call, end a call and hop to another call. Now I'm going to get three or four calls done by 10 o' clock and I'm going to be a rock star. Just did like, you know, all these, but it's like the Switching costs. Your brain literally can't prepare, can't digest, can't sink in the information or figure out how to follow up or. Or anything for any one of those calls. And now you're just gonna leapfrog to another one, to another one, to another one. And I'm just constantly thinking, that's one example of how it'll show up. Sometimes with me, I'm not that bad. But I know there's a lot of people that just book, book, book, book, book. But it's like, think about what you're doing in your brain and then you just. For me, I think I would freak out all the time because I'm like, so many open loops now, and I have had no chance to, like, unload my brain from that previous call or prepare for even five minutes before my next call.

Yeah, I mean, for me, it's more about getting into flow and the switching cost is the cost of basically just stopping the flow. Right? For me, when I'm doing a lot of technical tasks, maybe I'm going and building out some Facebook ads, or I'm in the middle of writing an article or writing emails to our list or something, I will get into a flow state, right? I'll put on my headphones, throw on some Brain fm, and just kind of put my head down and just. Just fucking bust. Just start busting stuff out. And I will just, like, crank through work. I'll look up and I'll be like, oh, man. I just. I did everything I needed to do and, like, three hours has passed, but I'm done with my day today, right? And, like, I will just kind of fall into that flow state where time just disappears and I just knock everything out.

Yeah, Right?

If I have. If I have a day where it's like, okay, I've got to call at 1, I've got to call it, let's say 2:30, and then there's another call at 5. I will not get into a flow state that entire day because my brain is anticipating stopping. And I can't get into a flow state if there's an anticipation that I need to stop at a certain point, right? But if. If I look at my calendar and I go, oh, there's no calls today. I have a wide open day. All right, cool. I'm going to go into Facebook ads and I'm going to write some emails, and then I sort of schedule my day of, like, completing these three big rocks for the day. I will just crank it out. I won't think twice about it. I'LL look up at the clock, the day will have like five hours will have flown by. It felt like two. I've knocked everything out and I will just be like, I will feel really, really, really good about the day. But when I know that there's a hard stop, that I've got to stop the work, even if that hard stop is three hours from now, it's like in my subconscious or something and it prevents me from getting into a flow state.

Yeah, it's interesting because, like, I sometimes feel that way. Sometimes the wide open days, like, freak me out because I don't have an end time. And obviously I could just do that by saying, hey, I'm gonna go work out at like 3 o' clock or something like that. Like, I'm go for a run. But like it's for. And right now what I've been finding, actually that does help me is opposite of what you just said, but putting like a call at like, let's say noon or one.

And then maybe another one later. Maybe there's just one call, but putting it out, like enough space out, it actually does give me kind of like this container in time to work within. And so it actually gives me an ending point because I know for me at least, I will make sure it's done by that call. Or if it's not, the only thing I have left is to review what I just did and hit send or whatever. The work is done. So it's weird. I don't know. It's figuring out whatever works for you.

Yeah, I mean, I think for me, going all the way back to circling back around to the whole guilt question. The guilt is slowly starting to fade, but it is definitely still there. Like, it is still hard to break that programming of. Like, it's the middle of the day, I need to be like, doing something at my computer or I need to be on a phone call or I like, I need to be accomplishing something that's pushing the business forward right in this moment. And if it's like a weekday between like 9 and 5, I will still kind of get that from time to time. And, you know, that's probably one of the things that I still need to break through on my own. But I think we're both kind of getting better at it. And I think the way you and I are getting better at it, they sort of reinforcing it on the other person.

Yeah. Well, shoot, that's how it's gotta be done. Yeah. With us. And it works because there are other people are putting it on us. I feel like this is just a perfect time that so many business coaches or other coaches like Aaron have, which I would say is business coach too, are showing up. All these quote unquote mentors, peers, partners, team members are all showing up at these points where I feel like, I don't know, it's like go time. Now we're shaving off all the stuff that doesn't serve and changing our mental models to think clear into what's actually going to drive us out of this constant. I don't know, we always look back and we feel like it's always been constant. It's obviously not. We've done a lot of crazy stuff, but now the growth looks like it's just way easier and more fun, which is really cool. So that's. I don't know what else to cover.

Yeah, I mean, we covered way more than we anticipated on our 16 minute call, which is now 43ish minutes.

People better be listening to this though. Nonetheless. Yeah, I think it will help.

It's either going to go in the members area or it's going to go in the members area and just be another therapy session. If you're listening to this because you subscribe to our podcast, then we made it a therapy session.

Thank you for listening. And also tell others, please.

We realize we should probably make more therapy sessions. Yeah, subscribe to the show if you haven't already.

Never asked people in the course of the conversation and like go, go tell others.

Tell other people and subscribe.

Yeah, and subscribe. And that helps telling others through the algorithms. But dang, man, like if you, if you have some buddies out there in business that are like a lot of. I've been getting actually, so just like I've been listening a lot more feedback lately of new people finding it from friends and colleagues and stuff. And it's like, man, you guys cover so much where I actually don't know half this stuff. What the half stuff means when you guys are talking about it. But you guys are so energetic and happy about it and I'm so curious. I want to learn about it. I just don't know what it. But I'm learning so much in the course of just listening.

We're good at faking it. Half the times I have no idea what our guests are talking about.

Well, then we're really good fakers.

No, there have been a couple episodes lately where I'm like, it's over my head and I'm kind of nodding going, that's really, really interesting. And Then I'll try to think of questions to help me clarify. But then, then I didn't even feel smart enough on the topic to ask a clarifying question.

Well, the point being here, though, is that it's such high quality stuff that, like, and there's all walk to life. Like, you know, we were chatting with a few other people recently saying, like, and these are big name folks in our industry that we look up to. And they're like, man, I love your show. Holy crap. Like, you're talking about this thing that you had, this person. I'm like, yeah. Like, it's so. It's so exciting how there's like a brand new newbie just as excited as, like a veteran who's been in the game and knows this stuff. Yeah. So all I ask is share it with people who you feel like need it.

Yeah.

And I think you know who that is.

Yeah.

Your mom, maybe. I hope my mom listens. She already listens, Matt.

That's true.

Too slow.

I don't think my mom listens, but she has tuned into some of our live streams.

Well, sir, your mom, your mom, your mom even like, how about your dad? Did your dad listen?

No, but he is a business owner.

He doesn't listen to the podcast.

No, he'd be mad.

I swear. He would be mad. He'd probably be mad about a lot of stuff that's so funny because it's public and he's like, he just chooses not to know.

Oh, no, no. He would be mad that I swear, you know my dad. I know.

I was just.

My dad. Like, your dad is just an extension of you. Just a little bit older, a little bit grayer, but not much.

Shut up. A little bit grayer, but not much.

That's right. Your dad's got jet black hair. That's what I'm saying. I'm just kidding.

Your dad should listen to the show, though.

I mean, I think I've pointed him to some episodes.

I think I have too, because he's asked about.

He said, Matt hasn't really told me what's the latest with the business. I'm like, listen to the podcast. We have episodes dedicated for that. That's the only way my mom understands my business.

Yeah. Why do our tens of thousands of listeners know more about my business than you do? Dad, you have the same opportunity as them.

What's your dad's email address?

I'm not going to state it publicly.

Tell other people to go email him and say, hey, listen to your son's podcast.

I'm sure, he would appreciate that.

He'd probably laugh at the first five and then get about 50,000. 50,000.

I think you're overestimating our audience a little bit there.

All right, what are we looking forward to in July? Jesus, it's July already. Yeah.

If this gets released as a therapy session, which I'm pretty much thinking it is now, based on the way we're talking.

Why not? I think it'll be fun. Yeah.

This will have come out in July. That means.

Well, what are we excited for this month?

What do we got going on?

Just rattle them quick. We have a lot of cool stuff. Okay. We're doing an intensive with Digital Marketer. That's actually in June, technically, about podcasting. No, that is in July.

Yeah, that's July 1st or 2nd.

Cool. Yeah. So we're doing a podcast Intensive. Digital Intensive. It's supposed to be in person in Austin, Texas, at the Digital Marketers headquarters. Obviously, people aren't together now, except for Matt and I. Because we're breaking the law.

No, we're a group smaller than five.

We're in very tiny groups because we're two of us, last I checked.

Family only, right?

Pretty much family, Yeah. I mean, let's be honest. So we're.

Yeah, we're paying each other's bills. That's like family.

We do. We do. Oh, man.

I want to go deeper down the road.

We could make a three hour therapy session if we want to get it. Which is why we need to get back in the habit of doing a monthly therapy session.

Yeah, but. So I was going down some freaking rabbit hole that now I'm off.

Yeah, we were looking at what's coming up in July. So we've got War Room Intensive. The War Room Intensive. So if you're a War Room member, you'll be able to see that. No, it's not War Room.

It's Digital Marketer.

I thought it was a war room intensive.

Negative. It's a digital marketer. Maybe it is War room. I don't know. We'll find out.

I thought on the calendar it said war room intensive.

Oh, does it? I guess we could check the calendar from Deanna. Yo, if it's War room, that's cool too. Okay.

Oh, oh, okay. I guess we're speaking of war room again. Cool. I didn't know that.

So also in July, we've got a product coming out with Jay Abraham and Rich Efren.

Yeah, that's like mid July. Ish. So we don't have dates. Totally down. Confirmed. But yeah, we're we're doing a product with Jay Abraham and Rich Sheffrin. We are not in that product, but we are presenting it.

We'll say, yeah, we're facilitating.

Yes, I like that. Presenting, facilitating.

I mean, we essentially brokered the deal and we'll be facilitating the content.

Yeah, no, it's. It's really. It's. How freaking cool. And, Bruce, did you ever think we'd.

Be in a position where we were brokering a deal between you, me, Rich Sheffern, and Jay Abraham?

No.

Yeah. Well, we are, like, that's pretty freaking cool.

It's really cool.

That's kind of like pinch myself kind of territory, that there.

Oh, no. That was horrible. He just hit my dad.

Make me feel guilty about giving you a high five.

He says, off.

I have ashes of my dad on a bracelet. Matt just hit him.

Jesus.

It's all in good fun.

So on that note. Yeah, so we've got war room intensity.

So we're doing that. No, no. Very grateful. Back to that. No, I'm serious. Like, I'm not downplaying that at all. Yeah, it is pinch. This is what life is becoming, and I feel like this is back to the flow state. So, yeah, we're doing that. We're doing that promotion, and we'll probably share it to everyone here in our email. So make sure you're getting the notes of this episode. Now that it's officially going to be a therapy session. There's going to be notes on this. That's hustleandflowchart.com Depends.

I was thinking about maybe doing therapy sessions. Let's talk this out real quick. Maybe we can do like a special therapy session episode, but, like, release it like one Sunday a month or something. So it's like an end of the month recap like this, and we just release it like the last Sunday of the month.

I'm down.

And maybe we just don't do show notes on it. It's just like, if you're listening to the RSS feed, then you get these bonus episodes.

That's fine. Yeah, let's do it. Because if you want to get the notes, let's be honest. Get the EGP letter. Yeah. Get the membership. It's. Come on.

Yeah.

Just if you're hurting, like, if $15 a month or 59 a year is too much, no shame. Just write into our support and we'll, like, hook you up with a fatty discount. Like, at cost, basically. We do have some cost for the physical letter, but.

Yeah, exactly.

But, like, come on, like, don't abuse it.

Yeah.

I mean, we want to help more people.

We want to get the content in front of people is our main goal.

That's always our goal. That's why we had this podcast in the first place. So, yes, I love the Sunday idea. Yeah. It gets out more content for the people that want it.

Yeah. So it's an extra episode per month, but we're not going to publicly publish show notes and stuff for it. That's just for people that are subscribed to the show, essentially.

I like it, man. I like this. So this is your treat, being a subscriber. If you're not a subscriber, this is just more of a reason to be a subscriber. You will get more because guarantee now that we know that we're going to do some cool stuff. I don't know. This is going to be like insider Sundays, Saturday, what days?

I don't know. We'll figure it out.

They're dropping. When you see them in the rss, they're dropping. It's going to be a non Tuesday Thursday episode. It'll be some other day of the week.

Hey, if you have any feedback or if you're looking for that, like a fatty discount hookup, whatever, holla at us. It's infovergreenprofits.com infoevergreenprofits.com yeah, we just want.

To get more of you guys tuning in and checking it out. It's not a cash grab by any means. It's really just, hey, we want more people consuming the content. If we haven't said it already, we'll say it now. And if we have said it, we'll say it again.

We make most of our money by doing these other deals.

Right.

The money is made on the affiliate promotions that we do, these brokering deals that we do, the consulting that we do. You know, this other stuff is where the money is made. We make practically nothing on our membership. We just wanted to create an easy resource for people to just kind of see everything we've got available.

Right.

Like. So that's what that's for. Joe's giving me the wrap it up.

No, no, I was saying he's starting.

To play the music at the Academy Awards right now.

I was saying. No, keep. That was actually continued talk.

Oh, you were telling me. Oh, that. That was the rap. Because when we're podcasting, that's a symbol.

For water over there, so.

Oh, gotcha.

Yes.

That's our normal symbol for wrap it up on the podcast.

Yeah. No, I don't care about the time? Honestly, no, I'm not even caring because I know it's a therapy session, but. No, what I was going to say is actually. What did you just say? Because now they just took me out of my train.

I was telling them the point of the membership site is to have. Is to have a centralized place to access everything. So it's our centralized place to get access to the notes, get access to our videos, all that kind of stuff.

Yeah. So our goal is to get people in there, and it's not a money grab. Yeah, it's 100% that. And I think we've never totally talked about it, but, like, honestly, our membership is just. It's an extension of this podcast where we try to give the most amount of things away absolutely free. And the only reason there's notes is that it's a cost. It's a cost of marketing. It's a cost of, you know, paper and note taking and all that. And also just the pot. It's really covering the cost of the podcast production, all the. Everything you see in here. But at the end of the day, this literally is not the money maker for us at all. No.

We have customers we're losing money on.

Yeah. And that's okay. Yeah, we literally do have. Yeah. Like, that are like, just hardcore buddy hookups or great customers of ours that we gifted or whatever, which we have quite a bit. We probably or probably should watch that.

Let's not try to think about it.

But come on, do us a favor and ask for discount if you really need it. If you've been sitting on the sidelines, we want to hook you up and tell your buddies. And if you've got some person out there that wants some help, needs some help. We're starting to get a lot more of these people now reaching out to us and thinking. And I'm more seeing, holy crap. Like, this is making an impact. But I know it makes even more of an impact when people jump into the actual getting the newsletter condensed. But also then, like, all the video and all these crazy resources, people are literally saying, like, you're tripling my business in, like, a hardcore time of history. And, like, I learned it from this affiliate marketing. Like, I've heard so many of these different.

It's crazy.

It's cool.

So I want to go back to your original question about what we're excited for July.

Yeah, I got excited.

We got a little.

Not even in July yet, a little tangent.

But yes, definitely. That's what the whole point of the members area Is. But some of the other things that I'm excited about for July. We've got some really, really cool guests coming up. We're interviewing Zachary Babcock, who I think is gonna be a really fun interview.

He was in prison for a while, got out of prison, decided he was gonna, like, completely turn his life around. Did it through podcasting. Phenomenal story. So I'm super excited to, like, talk to him about it. And then we're gonna go on his podcast as well. We're gonna do them back to back and record both.

Right. He's got a crazy personality, huh?

Yeah, he's.

Yeah, he's hardcore.

He'll be interesting. He'll be a fun one. He's a good dude. I've had a few calls with him. I really like him a lot.

Hey, that's crazy. Crazy is cool. Steven Kotler is another one that we're having on the show. He rescheduled from earlier in June, but that's cool. So we're chatting with him, and I mentioned his book earlier. The future is Faster than you think. I believe it's what it's called. So if you liked.

Stealing Fire.

Fire. No. Guy that we spoke to. Jeez. Joyner. Mark Joyner.

Mark Joyner.

If you liked Mark Joyner's interview, which a lot of people said they did, and his book of something, how to be riches in 2020.

The roadmap to wealth in 2020.

That's it. Yeah. Get, like, check out this book. Steven Kotler's book. Okay.

Yeah, I haven't grabbed that book yet, but I'm gonna. That's gonna be probably my. That'll probably be my next read.

It's good.

Oh, you have already read it, then.

No, I'm starting.

Okay.

No, it's already solid. I've read, like, summaries already, and just, like, the concept of it is. It's the compounding of compounding systems, basically. Like, if, you know, compounding of any kind of, like, thing that you can then exponentially grow. It's like how the world is moving that way.

Yeah.

That's why, like, the curve. We're going up that curve at a rapid pace.

Oh, I'm excited because I read Bold, which was Dementis and also Kotler.

Right.

Weren't they both involved in that one freaking amazing book? Like that, Literally, that book got me excited about futurism topics.

Right.

Like, that was the. That was the catalyst for me getting into excited to, like, futuristic kind of stuff. John Crestani is coming on Affiliate marketer.

Yeah.

Yeah, he's an affiliate marketer, but he's like big time affiliate. Like, like super affiliate. Just really, really YouTuber. Right, YouTube. And I think he does some SEO stuff and I think he does some. Well, I know he does some paid traffic stuff because I went through one of his affiliate marketing courses and it was mostly focused on paid traffic.

Okay.

He does like native ad type stuff.

Yeah. Like Taboola and all that.

Yeah. Big media buys. So a lot of. A lot of avenues we can go down with him. I'm really excited about that one.

Who else?

We got David Jennings, who you mentioned earlier.

Oh, yeah, Systemology. I've been so. David has been such a cool guy. He came over to us from Charlie Valor out in Valor Media Hala. He's a. He's a good buddy of ours and David is super, super, super cool. I read and listened to an advanced copy of his book and I wrote an acknowledgment for an endorsement for it too. It's kind of cool, but. Yeah, that's. So David has a whole software thing on the back end of the book. Systemsology.

We're interviewing Mark Webster. So if you know the site, authorityhacker.com, it's a real big sort of content marketing site. They do various tool reviews and case studies on content marketing. Yeah, really, really big site.

Yeah.

So we have him. One of the founders of that site is coming on our show. We're interviewing him later in July. Actually interviewing him the same day we're interviewing Steven Kotler.

Nice.

We're doing some training for the League.

Kennedy and Rob, and they're over at the email marketing show. So. Yeah, I forgot. Yeah. We've been doing a lot of these trainings lately where we usually are talking about one of three things. Traffic, podcasting or affiliate marketing. Marketing. And it's. Yeah, that was part of our. Actually a thing this last month. Matt is. We identified what are the three buckets that we really live in. And like, we basically build all of our content around that. Now, like, whenever we guest podcast or guest feature ourselves on a training platform to a mastermind group is like, all right, well, we live in these three buckets. Where do you want us? Is literally it. And then like, I'm doing a training tomorrow with Scott Carson or the social media marketing something 2020. And I'm like, what do you want? And he just said traffic. And that was one word. I'm like, done. I don't even have to respond. I'm like, oh, there's a whole conversation.

That we can have this is probably a future therapy session, but there's a whole conversation you and I can have about SEO that we're just realizing. Like, we're actually kind of good at SEO, but by accident we didn't realize we were being good at SEO. So now we're reverse engineering what we did to get the good SEO that we have and we're sort of discovering some insights. But I'll open that loop for a future episode later. Yeah, but yeah, and then other than that, I'm going to Colorado later this month.

Good for you.

If they. Assuming they're still letting people get on planes and states are still letting people travel between states.

I hope so. But yeah, yeah, we're not traveling much with the little one, but we're doing more of like, we're doing staycations.

Yeah.

So we're planning those I think in July. No, we're not in July. I think we're just gonna do more date days instead. Like baby goes away somewhere else and dad and mama are going to go take a nap.

Yeah, that's one of the things that I'm gonna miss that. So we actually just pulled our kids out of public school. We're gonna do homeschool next year. That's one of the things that I'm sort of gonna miss is like a lot of times we'll go. We'd go and drop the kids off at school and then Alana and I would go like straight from dropping them off at school to go get breakfast or something.

I have a solution for you. We should get a frickin office.

We should. How would that solve me going on dates with my wife?

Oh, sorry, I thought you were saying the kids at home thing.

Oh, no, I mean that. That I've almost tuned out. I got big old headphones pretty well, my door's got a lock and I got big old fat headphones.

That is true. Okay, sorry. I was thinking. No, obviously spend time with your wife.

No, the thing that I'm going to miss when they're not going to school anymore or going away to school anymore is the ability to just like go drop them off at school and then go get breakfast. We'd go on like breakfast dates a lot.

I like that. That's cool.

But we will be doing that probably a little less often. But you know, my parents and Alana's parents both live fairly close by.

You can arrange and see, that's what we're doing is like figuring out how to strategically arrange our family. Because let's be honest, it's I live with a lot of family right around me. It's very simple to get help. Hope I'm very fortunate in that regard. The lockdown has not really prevented us.

So it's like ponder off for five hours. If we could do that in any one time. And then it's like, cool, we're gonna freaking go do whatever all day long, or at least most of the day, where we would typically be thinking about a kid.

The other thing that we've been talking about a lot lately too, and I know it's sort of like a mutual sort of dream for you guys as well. Cause we've had this discussion, is Elana and I have been talking a lot about maybe getting in RV and just kind of doing more road trips. Because our kids will be able to work from, you know, from anywhere.

We have their entire year's curriculum up front.

So, like, do you already have it? Like, literally?

No, no, we don't have it physically yet, but you basically, you get the entire year's content up front. And so you can kind of work through their school stuff at whatever pace you'd like to.

That kind of sounds fun.

I mean, if you want to do it in like a normal school year, like over a course of like eight months, they recommend basically doing school with your kids for about two hours a day. But you can accelerate that if you want. Like, you can. You can try to cram more curriculum into a shorter amount of time and get it done faster. Like, you get to set the pace in homeschool. Right?

So that's another programming thing. I'm just like. My mind is blown over here, but I'm like, it's all just man made constructed crap, Joe. That's the whole like, what the fuck? It's not. It shouldn't be. It doesn't. Just because it is, like this doesn't mean it needs to be like that dude.

School thing is something I've had a hard time wrapping my head around. But I think a lot of it for me is like the sort of nostalgia factor of like, I went to elementary school, I went to middle school, I went to high school, I went to recess. I had kids that I played with on the playground that were my best friends at school and that sort of thing. And in my head I'm like, that was my experience. My kids should experience the same thing I experienced. But like, is that really true? Am I just. I think I'm just romantic and nostalgic about my own experience. But it doesn't mean my kids would have the Exact same experience I had if I put them in the exact same scenario. Scenario.

Because they wouldn't have the same.

They probably wouldn't.

Possible.

And you know, looking back at it, if I was looking at like my childhood, would I have preferred my parents to keep me in school for eight hours a day, six hours a day, five days a week, and you know, have some of those friendships in the recess and all that kind of stuff? Or would I have rather been on the road seeing different cities with my family, getting sort of getting to see new environments, learning different cultures, you know, things like that, but with my family and actually sort of meeting interesting people along the way, what would I have preferred? Probably hands down, that second option.

You're learning on the fly. You get to be with your family more. You're with your unit, you know, it's like. And your parents are actually involved, like fully immersed, I mean, in your learning. It's not like, send them off to day camp, come on back every day. And then it's like, okay, what'd you learn? Kids not gonna tell you. You. So it's like you're not really as involved in their life. And that's, I feel like, way more fulfilling because you're seeing these mental shifts like we've been talking about here. How freaking cool is that? As their educator and their parent, and you're like, fuck yeah, you got this. And like, my kids are going to.

Know SEO by the age of 10.

Sure, yeah.

How many 10 year olds are going to know how to do SEO?

I mean, if they want to, I'm sure someone would. I mean, maybe, maybe, maybe not. Maybe they want to pick up that guitar on your wall and become really fricking good at it. And that could be like part of the curriculum for sure. Think about that, dude. Now that forces you to play the guitar probably even better and learn the curriculum prior to teaching that, like, yeah, you should figure out where guitar lessons come into play because you know that is in some type of curriculum.

Oh yeah, no, for sure. The, the. So when you, when you sign up for homeschool, like there's a public, basically public funds that go towards homeschool parents too, to pay for the curriculums and stuff. And music lessons and art lessons and things like that are approved curriculums.

See, I don't know any of this stuff.

Okay, that's cool. So, like, how cool is that? We basically have access to a pool of funds for each kid that go towards their education, but that could go towards, you know, buying them online memberships to like Online courses that can go towards, you know, music lessons, art lessons. You have to buy the curriculums, right? So like you have to buy their math and, you know, all their standard. Their reading and math and all this sort of standard curriculum, science, things like that. So some of the money goes towards the curriculum, some of it goes towards extracurricular activities. You could use it to put them to pay for their little league or their after school activities. You have a finite amount of funds, so you have to kind of like budget wisely where you want the funds to go. But they can pretty much go towards any sort of enrichment.

That's cool. I didn't know that. Yeah, so.

So yeah, I mean, like our, our kind of goal is to have an rv, like still keep our home base. We wouldn't sell our house or anything, but have like an rv be out on the road for like two weeks out of every two months or something like that, or two weeks per quarter and just be kind of going to different towns and driving and being out on the road and then, you know, in the windows that we're back at home, that's when we'll knock out our batch recordings of podcasts and you know, do do all this stuff that requires us to kind of be in a single loc. And then once all that stuff is kind of done and wrapped up, then you go do another round of road trips, you know.

Nice. I like it. That's cool. Do it.

That's sort of. That's sort of our dreamers room vision. And we've been sort of looking into RVs and all that kind of stuff lately because we're getting more and more excited about the idea.

Yeah, well, it's all about looking forward to things, especially now then still kind of lockdownish. So I think that's healthy. Yeah, that's. It's definitely. You got to change up this consistent pattern. Like you said, it's just invert thinking and that's definitely inversion because that's whole different than you've been doing. Let's wrap this thing up.

Cool.

Let's do that. This has been a cool episode.

Now that 16 minutes.

This is crazy. Yeah. Damn it. And just think, I gave you two full minutes. Give me two full minutes to flap your lips in the beginning of the episode.

And whenever we do therapy sessions, we're always like, should we take notes on what we should talk about? And I'm usually like, like, nah, we never have any problem talking.

It's true. Yeah. Should always have a note taker following us around.

Yeah.

Probably. And then someone to distill those notes because, you know, we're not going to review them.

We need a note taker and a note reader backer. Isn't that called just listening to the podcast?

What was smart from that? You tell me. Yeah, yeah, yeah. All right, well, if you. If you feel like you can fill any of those roles, maybe we can source that from our podcast listeners. Actually, that'd be kind of cool. It was like, I don't know what was smart from any of this.

Pull the smart stuff.

Let us know. Maybe with a review, maybe with an email to infovergreenprofits.com yeah, any of that counts.

Or with money. Give us your money. Sure, we'll take it. Like Roland said when we ended the conversation. Anything I can help you with? Roland's like, well, I always like money.

I said, the check's in the mail.

I think he said, the chick's in the mail.

Oh.

He said, no, I want money. I'm like, no checks. All right.

Anyway. All right, well, that was a good evergreen profits insights for the month.

And subscriber only show.

And subscriber only show.

Go get the letter if you're not on there. If you're a subscriber. That's the next iteration.

There may or may not be official notes to these episodes, right?

Yeah. So we can't promise this, but every other episode that comes out on the main Tuesday, Thursday is covered in the notes. So all those notes that we're always talking about are just packaged up into a nice 32 to 36 page note. You know, physical note thing, that's 15 bucks a month. Or the digital only is 59.

They've been upwards of 40 pages, actually.

That's crazy. And then we have some extra inserts with even more stuff, and it's like, come on. Yeah, it's a lot.

I actually made the font size smaller recently just so I could, like, get the page count down so people aren't too overwhelmed.

We give you a bonus magnifying glass. Hustle and Flowchart. Branded. No, we don't.

It's very readable.

We don't include that, but it'd be kind of cool. Yeah. So get them. EGpletter.com is that the best place to go?

Probably.

Does that give the digital option as well?

I think if you go to egpletter.com as of recording right now, it still is promoting the print version.

Man, we got to put that both. Yeah, yeah, just go there.

Egpletter.com hopefully by the time this is out, it'll have multiple options.

It'll force Matt to go update that, because I think that would be cool. But yeah, either way, you know, email us evergreen or@infogreenprofits.com if you need a hookup on that. Happy to help you out. Cool, Cool. So go subscribe, tell your friends and you are awesome, and thank you.

Rock on.