Therapy Sessions 👥 T&C, Podfest, Selling Shirts, and Affiliate Marketing

Boom, boom, boom, boom.

What's up, everybody? You're listening to the Hustle and Float Shark podcast with your boys, Mount Wolf and Joe Fear.

So serene out here as a motorcycle drives by in the background.

You're not supposed to tell them we're not that far from a road. We're in the nature right now.

Welcome to the Hustle and Flowchart podcast.

Does nature Hustle and Flowchart.

Hustle and Flow Camp Hustle and that.

Could be a thing.

Hustle and Flow. Nature flow, Nature Hustle and Flonase.

If anyone listening wants to do a retreat with us, just email Sarah, our support gal at Support. Oh, geez. Supportvergrainprofits.com.

You don't want to hold retreats in the nature. It feels nice and serene.

No, I don't.

We could talk business and life.

So what are we doing today?

We're talking about basically our last two weeks of our life as of recording.

Well, right now, you and I are sitting in a park, a county park in San Diego County.

Yes.

What's this park called?

I forgot.

Pop quiz.

It's on the way to Barona Casino off of Wildcat Canyon Road. It's like William Seltzer County Park, I think, or something. It's like salt or water.

But we're. It's like a very nice, like, serene environment with like trees and nature and birds and running water. And it's like this really cool environment. And then like, my view that I'm facing, Joe can't see it because he's got his back to it. But my view right now is we're about 50 yards from like, basically a freeway.

Oh, it's just a. It's just a very busy road to.

A very busy road.

So it's like casino. So like, I'm going to be rich. And then they come back gunning it. And I think there's a lot of crashes on this.

Like, man, I just lost all my money.

Why did I gamble my money away?

Yeah, exactly.

I don't know. That's just my. Maybe that's why There's a lot of accidents on this road too.

But it's this like, nice serene environment with a little bit of road noise. But we figured we just get into a different environment to record this episode.

Yes, yes. The last two weeks of our lives.

Have been pretty nice.

They've been lovely, but draining. We went to first Traffic and Conversion Summit and that's in San Diego. So we commuted a very far away. It was difficult to get there. All the storms of San Diego, just atrocious. You know, we're 20 minutes away. Oh, God. So we actually. We did that. That was the first. And the week following that, we went to Orlando, Florida, to go to PodFest.

2019, which I'm not typically a huge fan of Orlando, but Orlando was quite pleasant this time of year.

Yeah, it's because the weather felt like San Diego.

Yeah, Actually, no, because it was pouring rain in San Diego while we were in Orlando.

Exactly. It felt like San Diego and we had, like, Orlando weather. Ye. It was backwards. But that was okay. It worked out. Yeah. Both were amazing events.

Had some, like, shitty flight situations, but that's not something we need to get into enough.

People have heard our woes about that. But, yeah, starting with tnc, that was cool, because it's always like a. You know, it's like a meeting of the friends and new friends and people that just are kind of on the same wavelength with stuff. So it's cool. And we hold our brew event over time with our whole crew. Dan Ryan, Jenny DeRose, Eric DeRose, give us. And others. I'm probably forgetting because people love what we're doing.

It's the crew at Mission Brewery.

The crew, yeah. Yeah. Or any brewery we're at. In this case, Mission.

Yeah.

It was cool. That one brought out hundreds of people. I don't know how many.

It was packed. Yeah, we had a lot of people there. It sucked because during tnc, the night before TNC actually started, there's a big party by David Gonzalez, past podcast guest also.

He puts on this party on that Sunday night before it starts, but it's in, like, a nightclub. And so I was so loud in there that I lost my voice on the first night. And so the entire Trafficking Conversion Summit, I had no voice.

Yeah, I was your translator for, like.

And I just whispered creepily in a lot of people's ears.

Yeah, you got to know a lot of people in very quiet, intimate way.

But we talked about how we wanted to make a podcast episode, sort of recapping some of our takeaways from TNNC and from PodFest and some of the stuff we've been doing lately. And, you know, most of our takeaways from these things have been more in the hallways and at some of these networking events and parties and things like that, and less so actually sitting in the conference. I mean, the content at these conferences is amazing. I don't want to downplay that at all, but I feel like this year, specifically, most of our big, like, insights. Aha. Takeaways were the Stuff that happened outside of the conferences. And then we also gave us a presentation at PodFest. We were supposed to be on a panel at PodFest, right. And there's supposed to be four panelists. I'll talk about a affiliate marketing and selling, like, merch online. And the other two panelists had travel issues and couldn't make it to the event. So it ended up basically just being Joe and I giving a presentation on affiliate marketing.

That was pretty funny. Yeah. It was us being interviewed and then just taking a lot of questions from the audience and for 30 minutes or so, just Matt and I talking about how we monetize in a completely different way than most podcasters even know about. Yeah, let's go to that. Secondly. Yeah, let's start with tnc. And, yeah, I guess, like, our general takeaways, like you were saying, I feel like it's all. We see it as, like, an amazing time to just gather people from all around the world. And a lot of folks we've never seen, a lot of our customers and listeners stopped us because we were giving out a lot of Hustle and Flowchart T shirts and stickers and whatnot. And, yeah, people were pulling us aside. Folks have been on the podcast, we've been on theirs. Or, you know, customers or listeners. It's just really cool because we're like, oh, my God, that's amazing. Or, you know, we run into guys like Todd Brown and Rich Sheffrin, and, you know, and, you know, we're coordinating them to be on the podcast. And, like, oh, you've been doing great. It's just like, it's really cool to kind of get the feedback. It's like a feedback loop, really. Yeah. See what's kind of happening, who's hanging around, what they're paying attention to.

And, well, you got to figure, too, like, you know, with our podcast and our business, we're kind of always. Most of the year, we're kind of in our own little bubble, Right. Like, you and I, we get. We see each other a couple times a week. We record our podcasts and do our webinars and that kind of stuff. And, you know, you and I always get kind of pumped up on what we're doing, but we don't really get a ton of external feedback. You know, we get some emails to support from time and from time to time, and people will mention our show on Instagram or Facebook from time to time. But, you know, it's hard to really see the impact our show is making and, like, what. What topics have really interested people. Until we go to an event like this and we actually bump into listeners and they tell us like, oh, that show had a big impact on me. Or we go, and you really distracted me now. Or we go in Instagramming.

You know, we bump into people, they're like, oh, I really love that episode when you talked about this. You should do that more often. Or, you know, I just heard that that episode. We heard this a lot. You know, like Joy Houston, we recently had. We had a bunch of people say, oh, man, that episode was amazing. But we don't ever see that feedback. Like, people don't write very often to say, hey, I love your podcast.

Yeah.

Usually when people write into support, it's to complain or something's not working or a tech issue or something. We rarely get people writing to support going, oh, I love this stuff that you're doing. But when we go to events, we bump into people that listen to the show who are. Or bought our course or bought an affiliate product through us, and we get that real, like, feedback.

Yeah.

And I think that's what's really impactful for us going to events is we actually. We actually start to learn, like, oh, shit, people do listen to this podcast. There are people we didn't expect. Yeah.

I don't want to correct you, but we have been getting better. More positive feedback and support. Matt's not in support. I check in there more, and it's actually been better. I think the more we're talking about it, like what you just said, more folks are writing it now. Cool.

So you just totally invalidated my last five minutes of this podcast. Thank you for that.

Yeah. But also, I wanted to say. No, People actually are writing good things in support. It's actually been a lot better than. Cause typically, you're right, most support is not the best stuff in the world. It's when people. You know, it's kind of like that people don't remember that there's a human on the other side of an email. Especially when there's like a tech issue or, oh, I didn't get my access to my login. You know, whatever I bought, I didn't get it within the last five seconds. It's like, that's. Yeah. And there's, like, no niceties. It seems like the personable nature of just communication kind of goes away. Yeah.

People will definitely say things in support or in an email that they wouldn't say to you face to face.

And the point I'm trying to make is I think we're doing A good job on, you know, making it sound. And it's true that we're on the other side. Yeah. You know, so the fact that if you have written in about the podcast or anything else, it's super cool because a, we're going to probably highlight you and send you some cool stuff, like a shirt or something, books. But it's just like you said, we don't want to wait one year to hear all the good stuff. So, yeah, if you want to just say hi, write in@supportvergreenprofits.com or just shoot us a message on Facebook or whatever.

Yeah, I think Kurt Molly calls Traffic Conversion Summit, Internet Summer Camp or something like that because it's like that's the event where all of the marketers, all the people we know, they all kind of convene in one place at the same time every year. Then we put on parties and masterminds and networking events and, and all that sort of thing. And it all happens like, right in this small window like tnc. There's the Funnel Hacker event that Russell Brunson puts on, which we've yet to make it out to one of those yet. And then you've got Social Media Marketing World and all three of those events happen within like a one month period.

Crazy.

And then it seems like there's like no events for most of the rest of the year. And then 2020 rolls around and then like all those events are back to back to back, which kind of sucks. I mean, Russell Brunson, if you're listening to this, Ryan Dice, and you guys, if you're listening to this, like, let's space these apart so we can try to make it to more of them. Because usually we find ourselves in a position where we're like, all right, I want to go to both, but I'm kind of forcing myself to choose because it's. I can't be away from the family that long and it's draining and there's a lot of networking and parties and, you know, like, we did. We did TNC and we did podfest back to back. So there was no way we were doing Funnel Hacker the week before TNC and Social Media Marketing World the week after PodFest. It's like we're not doing four events four weeks in a row. We never get anything done in our business.

Well, and this is not to say this is because of TNC and all this, but like, I heard most people got away, you know, when they went home. They're all sick. Yeah, they're all Sick. No one had a voice. I heard everybody had that like conference voice. Yeah, I think you had it the worst, dude.

I fucking haven't gotten over it yet.

I know. That's what. And I'm still drained from Orlando and just time change and I was a little sick from there. It was just like, dude, like, it makes me appreciate not needing to travel and to. I mean the fact that a lot of these things come to San Diego is really cool, but even that's tiring. Yeah. But I appreciate these, these kind of new formats that we're learning about. Like virtual summits, for instance. You know, Liam Austin was on, Abdo was on. I don't know if by the time this gets released, but he's a guest that you'll hear if you haven't already.

I don't remember the order of the release. I think Abdo might be coming out after this episode. But Liam's been out already.

Yeah, definitely. So it's. It makes me appreciate a lot more of these formats and not saying those other in person stuff should go away or diminish at all, but. Yeah, it's almost like pick and choose.

Well, I mean, I love the in person events.

Yeah.

I just wish they were a little more spaced out. It just seems like everybody does them like the beginning of the year, Funnel, Hacker, tnc, podfest, all of those were like February, March, Social media Marketing worlds, March, all of them. They're like all four of those events fall within like a five week window, right?

Yeah.

And that is just. And then there was. What's Steve Ulcer's event? New Media New Media Summit. That one was in February. Also about Grant Cardone's event. Grant Cardone's big 10x event. That was what, January or February. All of these events seem to happen in like Q1 of the year and then there's barely anything else the rest of the year. And I just, I feel like I don't understand why some of these events, they're not kind of purposely spacing them out. Like especially Funnel Hacker and tnc. Because there's a lot of overlap in those markets. Right. The Funnel Hacker Market and the tnc, like podfest and tnc, it's not a lot of overlap. Like podcasters and digital marketers. A lot of them aren't the same people. But like Funnel Hacker and tnc, you have a ton of overlap of like the actual audience.

Yeah.

And you'd think like, you know, I know the digital marketer guys and Russell Brunson are all buddies and you know, Space that shit out, like, coordinate it.

But anyway, TNC is doing the east coast thing in September, so that's cool. That's a good start. Yeah. But, yeah, so, yeah, tnc, I mean, to wrap a bow around it, there's no, like, I wouldn't even say there was a consistent thing from our perspective. We can't say for the event itself, to be very honest. We weren't even in the rooms that much at all.

Yeah.

Because we. We literally just had so many people outside and our own stuff going on. It was just fun. That was worth it to us, I.

Think a big thing that around the TNC event.

And like you said, we weren't in the room a lot, so we didn't actually see a lot of these presentations. But I do feel like a big sort of concept this year that a lot of people were talking about is something that you and I have been talking about for a year plus now, is branding credibility building your authority, not just focusing on direct response marketing all the time.

Yeah, yeah. There's all these other things that are happening that help.

Like, I know Frank Kern now. His sort of like, big thing that he's out there teaching is the brand is the reason he's successful is he managed to build a name recognition in a brand for himself. And you know, and that's. That's kind of. That. That was a. You know, it's not all just the direct response. Put $1's worth of ads in, get $2.

Yeah.

Back.

Right.

Like, the brand plays a huge role in it.

Yeah.

And I feel like that's kind of been a big theme. You look at, like what all the Facebook ads people are teaching now. Even what we're teaching in our ads courses is, look, get people on your content first. Get them. Getting them to love what you're doing and to kind of have a. A slight understanding of what you're doing. And then once people know who you are, then you start retargeting them with offers and things. That's the brand, right?

Yeah.

Piece one, build the brand. Once you have the brand piece, to then employ direct response marketing strategies. And so I feel like from the conversations I had in the halls and at the events and the parties and stuff around tnc, I felt like that was kind of a core theme of this year.

Yeah, I could see that. And that does fit in perfectly with what we do with the traffic system, is that it is a great targeted way to drive traffic, but it's also a way to get your brand out there and get that exposure to people that might not have known about whatever you were doing in your business. Or maybe a new podcast episode. Like in our case. When people are into this ecosystem, you kind of always see our brand in some form. Yeah, it's really cool. But yeah, I would say that's a pretty good synopsis from our take of tnc, at least. And over time. The other event that we held, which was like Tuesday, that was cool because. Just shout out to. I can't even shout out because I didn't even think of everybody that was there. But we had so many people who were guests.

You can shout out past podcast guests for sure.

I'm not gonna name them all, though, because I know I'm gonna fail. I know. Okay. Dana, Nate, they were there. Nick Loper, Tom Brees. Tom Brees.

Mike Rhodes.

Mike Rhodes. A.J. roberts, Ralph Burns. Ralph Burns.

They were one of the sponsors.

Who else?

I know. I'm. See, I know. I'm forgetting a lot already. Yeah, someone's gonna yell at us for not shouting.

Rob Burns. Rob Stanley.

There you go. Yep, Rob Stanley was there.

We could probably spend a whole hour long podcast naming off people that are at this event. So if we missed your name. Sorry.

Yeah. Dan Ryan. Honorable mention, Lurker mention.

Lurker mention.

Hashtag lurker mention.

Dan Ryan gets irritated if we don't mention him on our episodes.

So, yeah, it's just. It's okay. We get free consulting out of him the more we mention his name.

So, yeah, we're trying to build Dan's brand more than Dan's trying to build Dan's brand.

You're welcome, Ryan. Mr. Ryan. All right, so moving on to. Yeah, I would say after tnc, it was like total recovery because we hit Orlando right after that, the following week.

Yeah, I think we had like a four day gap or something. And then we were hitting a flight to Orlando.

Yeah. So we. Oh, well, yeah. Here's what's interesting about, like, I guess our brand in general. We won't go down this rabbit hole too much, but we're. We're in an interesting space with the brand. We feel like there's. There's way more opportunities and things coming at us than ever before. And it's like right now is a good time, I'd say, to like, really. And this is not us like Sam, but, you know, like, we really have chosen to. What is our path? What's our mission? And, you know, what's this machine that we're building and not going to crack that totally open yet because that's a big discussion. But basically this time, we're realizing is, like an interesting, pivotal evolution.

Remind ourselves to make a book recommendation at the end of this episode.

I will try to remind myself that somehow. All right, Book recommendation.

And you know what book I'm talking about, too.

Yes, but we'll get to that. Okay. Yeah. It's just right now it's interesting because we've had many publishing opportunities come up, licensing of our content, reworking of our content, and this all started right around TNC and still is happening. And we're noticing in this evolution of our business that we have to be true to our path more than ever before. Yeah, it's, like, way easier to get distracted now and potentially not have that momentum carry out as it should if we did a little side turn to.

The right or left, like, therapy session section of this episode right now. That is, like, a big lesson that we've kind of had over this last, like, three weeks is here's something that we've. We've started to deal with, and I'm sure there's a lot of listeners that can relate. But as our brand has grown and as our name recognition and our podcast and our course and our social media followings, as all of this, like, these sort of brand elements grow, we're noticing more and more people wanting to figure out how to kind of, like, attach on to our brand.

Right.

We're finding. We're finding people that we're getting more and more offers to be on, like, other people's podcasts. We're getting more and more offers to go speak on more stages at more events. We're getting more and more people saying, like, oh, you know, I like the content you make. Can you create content for me? And I will go and market that content and publish that content for you. You know, we're getting.

More people reach out that want us to be affiliates. And, you know, we didn't get this kind of stuff at, like, a super high volume in the past. It did come into us from time to time, like maybe an email or two a week of people, like, asking for things from us. But now it's more to a point where it's multiple times per day. We're getting people asking for things from us, and it's something that we've had to sort of figure out how to deal with because we've always had this philosophy of, like, what's the worst gonna happen? Like, if somebody wants us to help make some content for them, screw it. Cool. That's a new audience. We can potentially get in front of. Somebody wants us to be on their podcast. Never heard of their podcast. Screw it. That's a new audience we can potentially get in front of. But it feels like it's starting to come in at this higher and higher rate where we literally cannot do them all. But for a long time we were still trying to say yes to it all.

Totally. It's a pivotal time though to save, to be protective of our time. And I think that's what circles back to in person events. I think that's where my brain was really getting at is now more than ever we need to protect our time.

Yeah.

And our. And the time can just be like what we're doing right now. But you know, if we were not doing a podcast, just being in nature and like this kind of empty space that maybe you and I can chat it out or time. Like I went on a 4 mile friggin bike ride yesterday, mountain bike ride. And I didn't have technology on me or anything like that. But some of the best ideas will come from those kind of meditative times. And that's where I reference this machine. But that's essentially our traffic machine. Now more than ever we should double down on the stuff that we have full control over, which is this PAG machine we have rather than oh, that's an interesting opportunity to maybe educate in that space or do these things. But at the end of the day, we've said it before, we don't want to sell more education for the long term. That's not our plan. That's not in a roadmap at all. We can make money elsewhere by not needing to package up our info in a box that's worth whatever.

Yeah. I mean that's really. Do these podcasts, that's really where like that sort of hesitation, struggle, debate has come up a lot. Right. Is you know.

We don't make our money selling courses. We make our money promoting affiliate products and we do make some money selling our courses.

Right.

But most of our money is made from selling affiliate products.

It's like a good 80, 20.

Yeah. That's like our bread and butter. And we're trying to take a lot of that money that we're making from affiliate products and we're trying to parlay it into real estate investments. Like we've, you know, you've probably noticed we've had a few more real estate people on the show lately because this is a selfish show. We bring on people that have answers to questions that we want to know for our own Business.

Hey, quick shout out to Marky and Sitch too, because he's, he definitely has been opening our eyes to this whole real estate, you know, this whole space. And he'll be on the show.

Yeah, we'll feature him on the show soon.

Very soon, Big hawk.

But yeah, we're, we're, we're doing, you know, that we're making our money that way. And so when people come to us and they approach us and they say, hey, I love what you're doing with your affiliate marketing. Can you come teach it to our audience? We have to debate like, okay, we make money, we make good money doing it over here. Is it worth it to us to make a little bit more money and teach it to somebody else's audience?

Yeah.

Or do we just, like, heads down, keep on focusing on what we're doing? Joe's totally zoning out, looking at birds, man.

I can look at a bird and it's a falcon. I'm looking at it. You don't think I can listen and look at a bird at the same time, huh? No, but you've just been talking about info products and how we can parlay all this. I got you, bro.

And this is the reason why we, this is the vision. And so our vision is not to be in the info space for longer than we really need to be. Yeah. Selling and packaging this to make money, like, that is definitely not a long term goal at all.

Yeah. So when we have people approach us going, hey, do you want to partner with us to make an info product? You know, all the people that have done it, we initially said yes and then had some conversations and went, is this really, like, what's best for us? And nothing against these guys. We love these guys. I'm not going to name any names, but the people that approached us, like, they are legit good people that we would love to work with. We just had to decide, like, how do we prioritize our stuff? Do we keep on doing what we're doing with the affiliate marketing stuff and keep going deeper and deeper into that world and just ramping that up? Or do we divide our time, make info products with other people while also trying to maintain what we're doing in the affiliate stuff and sort of split our time? And so it doesn't totally make sense. So we've had to kind of made tough decisions of, all right, this could add some new income. But it also derails us from what we're trying to accomplish right now.

And that's a good segue to PodFest. I'd say say. So we went to PodFest. We were invited to speak by Chris, who actually will be on the show we're recording later this week. So he'll be. He's the founder of PodFest. And. Sorry, Chris, I can't pronounce your last name, so I'm not gonna even try right now, But Chris from PodFest. Yeah. Super cool, dude. He invited us to speak on the monetization panel at. At that conference in Orlando. And like you said, you know, it was the day of. It was literally 15 minutes prior to. I think. Yeah, it was Diane, the moderator, who's just awesome from the Bronx. I forgot the name of your podcast. Diane, if you're listening. But you're amazing.

We'll have to reach out to her and see if she wants to join us on an episode at some point.

She'd be a fun one.

Yeah.

And she. Yeah, she told us. She's like, so you're not gonna believe this, but the other two guys bailed out. They had to. Cause of their reason. Traveling. Yeah. And family stuff. And she's like, yeah. So it's just gonna be you two for 30 minutes. I'm like, hell, yeah. My immediate response was like, that's even better. I love it.

Joe went, hell yeah. I went, oh.

Yeah. I mean, it was. Yeah, it all worked out. So we went in there and basically it was 30 minutes of us on stage with her moderating, and then it was just like. It was pretty much Q and A. Yeah. So, you know, we kind of hashed out more or less how we A, do our shirt sales through the podcast or all the merch you see@evergreenprofits.com that we just told how we do it, which is basically using ecwid.

You want me to break it down real quick?

You could do it really quickly.

I mean, it's super simple.

Go for it.

We use a tool called Ecwid E, C, W, I D. And that's actually a WordPress plugin that kind of does the same thing like a Shopify does, except it's like a fourth of the price of Shopify. And it's a simple WordPress plugin. So you install that plugin, it has a direct integration into Printful. And Printful is a print on demand company. So you basically give them your graphic design. And basically, when somebody orders your shirt through ecwid, it sends the order details to Printful. Printful makes the shirt and ships it, and then you just keep the profit. It was so it's like literally that's the whole process. I'm not even leaving shit out.

Yeah, well, I remember you had that set up in about 10 minutes, maybe 15 minutes. Like the whole thing.

Well, of course we already had a design, so I mean the time consuming about Merch is getting a design. Right. Like, you know, we actually hired a really, really good graphic designer named Greg Merrilies from Studio One Design. Highly recommended. But they're on the pricier end of the spectrum when it comes to graphic design.

Let's be honest. You can go to, you know, if you're on a budget, you can do it yourself or go to Free Fiverr. Just hire someone on Upwork if you want to hire an artist in your local area. Yeah, I know my sister wants to do some shirts pretty soon and I told her, I was like, well, guess what, that's easy because it's print on demand. Yeah.

Set up a WordPress blog, install a.

Thousand designs and it doesn't matter.

Easy.

Cosmos is sent, it doesn't cost any.

More money based on like how many sales you're doing or anything. And like Printful is so beautiful because like there is no maintenance on our side. Like we don't even log into Printful other than to add like new shirts in there.

Right. Or yeah. Or we'll do a custom order like we did before tnc. Yeah.

Where we ordered like a hundred shirts or whatever and handed them out.

And a couple hoodies for ourselves is like, yeah, here's some, you know, and you can use one off branding. I think that's what's cool actually that listeners would probably like and they might not think about it's printful. You can just freaking literally like we made hoodies with the big logo on the back and then the EGP logo on the front chest. Yeah. And walked around TNC and Orlando podfest with those on. And that's just branding. And now it's my most favorite hoodie.

Yeah, I love it. They're actually really nice hoodies too. But like another thing we were Talking about at PodFest, we didn't actually do it this year, but we're thinking about doing it for future events is because you don't have to order a shit ton of inventory for these shirts. You can just do them one on like print on demand when you want them. We were thinking about going to like PodFest getting like a hustle and flowchart shirt and then like putting something unique to PodFest on it. So like the only place you can get that like one of a kind shirt is if you go to PodFest and meet us there, and it says, like, Hustle and flow chart podfest 2020 or something, you know, and then we can do, like, these custom shirts that only go out at those events. And then it's kind of a cool, like, unique thing that is like, that's a one of a kind shirt. If you run into us at a different event, we have a different shirt.

You know, you can even do that. If you knew you're speaking in a certain room or on a certain stage, you'd be like, oh, monetization. Yeah, something sexier than that. And just give them to those people in the room.

Yeah, you could. And because you can order very, very small quantities, you can do really cool stuff like that. And then you might have, like, some super fans that want to try to collect as many as possible. So they start, like, meeting you at different events to try to get your custom shirt from that event. And their whole wardrobe becomes Hustle and Flowchart shirts. That's my dream, that somebody wants their whole wardrobe to be a dream. Hustling Flowchart shirts.

Oh, man, you gotta work on your dreams.

It's one of many.

Okay, good. Yeah. And so we talked about. That was like, one of the topics that Diane said. Okay, this crowd would love to hear how to sell their own merch.

Oh, that blew them away, too. Like, I was looking out of the crowd and everybody was just furiously taking notes while we were talking about that.

Yeah, Equid plus Printful.

That's it.

And we'll link those in the show notes, too, because we have some links to go to those, because those might be a little hard to find, especially the ECWID sometimes if you misspell it. Yeah, we got you.

I'm planning on making some tutorials on how to do this too. Just to be cool and share it. Nothing to for sale or anything.

Be cool, be cool. But yeah, so it was interesting because, like, we're not making money off of those necessarily. Maybe a buck a pop or less, depending on where you live. But that's, you know, Diane, I told her, I'm like, this is not a moneymaker for us. It's total branding, going back to branding. And she was like, that's perfect. It doesn't matter. You know, people want to see their brand out there. And that was kind of like, oh, yeah, that's true, dude.

We've either sold or given away about 500 shirts by now, which is pretty fucking cool.

I didn't know that.

Yeah, there's about 500 people walking around this world, not all at the same time, but with Hustle and Flowchart shirts.

One day your dream will be accomplished.

One day we'll have a Hustle and a national Hustle and Flowchart International Hustle and Flowchart day where everybody wears their Hustle and Flowchart shirt on the same day. And Instagram tags.

It's all right. Next year.

Next year, sure. It's doable on my birthday.

Wow. Okay, got it.

April 30th.

About one month. Yeah.

You can look at my Amazon wish list if you want to send me something, because it's later this month when this episode comes out.

There you go. So, all right, that was big topic number one. And then there was, like, a split, and then everybody sang Happy Birthday to me, which was cool. Yeah. While we were sitting on stage. So that was. Got that on video. Maybe we'll put that in the show notes, too. Why not? Lee and Justin from Optimum Living Daily.

Yeah, we spent a lot of time with them.

Yeah, they're super cool dudes. So that was partially the reason why it was fun to go out there. Had a lot of meals with them and just discussions about just everything. Yeah. Good times. But, so second topic during our panel was how we monetize our podcast. Like, not by merch, because that's not really how we're making money, but affiliate marketing.

Well, and this was a big aha was when we started talking about affiliate marketing. Now if we were to get up on stage at TNC and talk about affiliate marketing, people would just probably be like, yeah, I get it. Yeah, cool. Affiliate marketing. We all do it, you know, like, it wouldn't be like, a big deal. You go to something like PodFest, where everybody there is podcasters. They're not necessarily entrepreneurs. They're not necessarily business owners. They're not necessarily using their podcast as their income generator. Right. Like, we're very unique in the fact that we are podcasters first. And everything we do in our business that generates income, marketers first. Well, sure, whatever. We're. I mean. I mean, we lead with our podcast. People discover us from our podcast. The podcast is like, the way people know about us first. But because we're marketers, we bring people down rabbit holes through retargeting and getting on our list and selling them products and stuff. But we lead with the podcast. Yes. We're marketers first. That's like our first true. Like, that's.

That's in the brain. That's like, that's how we're wired.

We're wired as marketers, but our podcast is what we lead with in our.

Yeah.

So you get what I'm saying?

It's unique. You know, it's. It's. And that was the Aha back then in Orlando was because we wanted to talk about this whole segmentation strategy and retargeting and pixels and. And Diane was like, no, no, no, no, no, no. You're going to be way over their heads. And like, oh, all right. That was even cooler. So then we kept a super surface level and we talked about, you know, essentially how we pair up with our partners, affiliate partners, and. And do these quote unquote, like, mock sponsorships that you'll hear sometimes with genim. Yeah, we'll mention that. And that has developed into a relationship with gnm because we were sending them a lot of referrals without us getting paid. We were getting credits at the time.

Yeah.

And then from there they're like, oh, they reached out to us. Shannon was heading this up, our ops manager, and she basically created this, like, pretty cool relationship. We were there. I think we were their first affiliates for.

We were definitely early on for them.

I don't know, one or two. I mean, they got this when we started.

They were literally tracking it in Google Analytics and then just like sending a screenshot. So we knew how many sales we could do. And then after, like, us sending them quite a bit of sales, they actually built out a full affiliate platform to, like, actually promote it through special affiliate links.

And that all came from doing this kind of mock sponsorship thing and, you know, put them on show notes pages. You'll see them on a lot of pages. It's because it's been an amazing resource. People say they love it. Their feedback's always been amazing. We still use them.

And Steven, one of our most valuable team members. We love Steven. Steven is an amazing guy who is. We're hoping he works for us forever. He's the one who listens to every single one of these episodes and writes our show notes.

Sell it, man. Sell it.

He's one of our most valuable team members now, and we are Steven. We found him through GenM.

Yeah, no, it's 100%. He came from GenM and he is, you know, he's written the show notes that you see on all the pages and is now taking up our newest podcast, which I don't think we've ever actually officially said the name or concept.

I don't think we knew the name. Before recording today's episode.

The name of the podcast Yeah, I.

Don'T think we've recorded an episode before today where we actually knew the name yet.

Should now be the announcement or later. This could be a rabbit hole we go into.

Well, we can name it now that.

You'Ve opened that loop, but Hustle and Flow Shorts.

Hustle and Flow Shorts. So just a real quick description of it. So these episodes tend to Last anywhere from 45 minutes all the way up to like our longest episode almost approaches two hours. And so what we've decided to do is actually do a daily show Monday through Friday, five days a week where it's a clip show. So all of like the best sort of golden nuggets and takeaways from past episodes are chopped up into smaller, you know, 10 minute chunks. So you can just like listen to kind of little golden nuggets of wisdom each day if you have a shorter commute or whatever. So now we'll have our long form version of our podcast, Hustle and Flowchart and our short form clips show hosted by Stephen, who was just mentioned a moment ago, called Hustle and Flow Shorts.

Yeah. So we could dig into the. How we actually do that in a later date.

Yeah, that'll be, that's another episode I.

Think, right there, definitely. But it's, it's. Yeah, it's going to be a cool thing. So to become a daily show and it's, you know, originating in this longer form show. Hustle and Flowchart.

Chart.

Yeah, I'm going to scrub these.

Not Hustle and Flowchart, which is another name that we sometimes call ourselves.

So yeah, it's really cool. But this is. Yeah. So Stephen came from GenM, who we now have this good relationship with. GenM had the moabas on the podcast. The CEO of GenM, one of the co founders. Co founders.

Is there co founders or founder? Okay.

Yeah, one of the two. He's running the show or one of them. So it's just really cool to see how that's kind of developed. And that came from us essentially just seeing a really cool service in this case and we wanted to promote it and we saw, well, we're gonna make a little credits on this. So we know we're gonna want to hire people for different roles. Well, it's advantageous to us, it's advantageous to our listeners. Yeah, let's throw it in there. And then it became, now it's a good little moneymaker. Not the biggest, but that's fine. Doesn't have to be.

Well, let me just explain the concept real quick. Of the mock sponsorship. So basically we approached them, said, hey, we want to be an affiliate of you, but on our show, we basically want to say we're sponsored by you. So you don't actually give us sponsorship revenue. Like, we're not gonna go and charge you $2,000 a month or whatever to be sponsor. We're just going to mention a special link and we want an affiliate cut because we actually think we can make more as affiliates than as you actually sponsoring us.

Right.

And they gave us their blessing to do that. They gave us an affiliate link and we created a link at, I think, evergreenprofits.com GenM and we basically said, we're sponsored by GenM. Go here to get a discount coupon. And we just drove them to that affiliate link that they created for us and acted like they were our sponsor. And like you said, over time it developed into a better and better relationship to where now we work pretty closely with the people at GenM on a much closer of an actual sponsorship type basis.

Yeah. So it's really cool. And that's what was blowing folks away there at podfest, because we, you know, we don't have the millions and millions of downloads out there or even, you know, the hundreds of thousands of downloads. I mean, that's what really is what it takes to do this sponsorship route, which a lot of podcasters think are really the only way to monetize these things unless they join a network. Like, there's a lot of podcast networks and that's more of a publishing thing now. You know, you join a network but you know you're gonna get sponsorship, there's funding and all that stuff. But it's. There's a lot of ways to make money with podcasting and the sponsorship routes. Just the most obvious one of those. Yeah. And it really takes a lot of downloads because it's all cpm. So it's cost per thousand.

Yeah.

That's how you get paid. About 25, $30 CPM. And, you know, you'd start running the math on that. If you're just starting out, you're like, that's not anything.

No.

So if you can do these mock sponsorships and, you know, start a little conversation with some product owner, you know, affiliate manager, something that you really think would be a good market match for your podcast or anything you're putting out there, even YouTube, you could probably do this. Yeah. You could start making money from day one, as long as you get some traffic. Yeah.

Well, let's just like, quickly, let's compare the numbers because it's kind of interesting to think about. Right. Like, you and I, we spent actually Friday, we spent like half the day in spreadsheets running numbers, like getting our business machine dialed in which we tend to do like maybe a once a month or so.

Important, man. You gotta know your numbers.

Yeah. And I think that's where most podcasters and most entrepreneurs in the first place really screw things up, is they don't have that tight, tight grip on what their numbers are. But that's a whole nother rant for a different day.

We'll go down through that. Yeah, different day. But I think those are. That'd be a cool update episode is just breaking down. Like, what are these metrics that we decided that were like, holy crap.

Yeah.

These are the things that really make our money in our livelihood. And we don't have to work more. We just have to optimize a couple things.

Yeah.

I mean, that's an open loop for another episode. Yeah.

There you go.

That's a long discussion.

Yeah. So what was I just about to say?

You were going down about knowing your numbers. Oh, yeah. Did you get it?

Yeah. So I was going to run the numbers of like a sponsorship versus affiliate. So let's just say, like, you're promoting a product that's $300. So we promote ThriveCart pretty heavily.

Right.

We make 50% of it. It's a $600 product. We make $300 per sale.

So we make $300 per sale. Let's just say we were gonna go to sponsorship route and ThriveCart wanted to sponsor us.

Right.

Well, we would make a roughly $30 cpm. That means for every thousand downloads, we'd make about $30000 downloads. Now, the nice thing about sponsorships is that's like basically guaranteed money. Whether people buy or not. You're making that money off the sponsorships.

And usually you can. I know a lot of podcasts will get that money up front, so that could be kind of sexy as well. So there are some pros and cons, obviously.

Yeah. So let's. Let's do the numbers. Let's say you have a podcast that gets 10,000 downloads a month. Okay, 10,000 downloads a month at a $30 cpm, you would make $300 per month off of that sponsor.

Right.

And you know, you can add more than one sponsor to your show, but the more sponsors you add, the more it's going to piss off your listeners. And it's a fine balance of sponsor how many sponsors you have. And. And you know Trying to keep the value high so that your customers don't get annoyed by the sponsors. So let's say you have 10,000 downloads a month selling $30 CPM. Let's say you have one sponsor, that's 300amonth. Let's say you have two sponsors. You make 600 bucks a month off of a 10,000 download a month podcast. Now, 600amonth is kind of like probably the max you do at that level, because if your subscriber base is like, that low, you're only getting 10,000 downloads a month right now. You're, you know, you probably don't want to, like, piss off your listeners by adding more sponsors at that size. So let's just say you're making 600 bucks a month off two sponsors. Now let's say on the other side, you're doing a mock sponsorship with ThriveCart, and every time you make a sale, you make $300. So out of those 10,000 downloads you got over that month, you just need two people to buy through your affiliate link to make that $600. But more than likely, you're gonna get more than that. Right? We get a lot more sales when we mention affiliate links than just one or two sales.

Typically, we're directed about it, direct about it. Definitely we see a spike in sales, and obviously you can do a very passive way and just have it in show notes. Yeah, that's one way you can do it. But I would definitely be direct, but work it in in a cool way. Yeah, we try to.

So if you have 10,000 downloads a month, if you can get four people. Four people to buy ThriveCart out of those 10,000 downloads you got in that month, you just made $1,200. That's double the potential you would have made off sponsorships.

Sure.

So now you can see why we are so bullish on affiliate marketing over a sponsorship model with podcasts. Because, like, those numbers just compound. Let's say you're getting 100,000 downloads a month. All right, so now you just went from making $300 or $600 a month to making $6,000 a month.

Right.

But how many sales of ThriveCart do you have to make to make $6,000 a month?

Where's my calculator?

Like 20.

Yeah, there you go.

20 sales. Right. If you have 100,000 downloads a month, do you think you can make 20 sales?

I would hope so.

Yeah.

I sure as I go. Right.

You're probably gonna make a hell of a lot more than 20 sales off those 100,000 downloads, in my mind, I have a hard time making the math work out so that sponsorships sound better than affiliate marketing. The difference is you got to have more balls to be an affiliate.

And that's the thing. And you need to know a little bit more. There's probably some. A little bit. Maybe a little tech setup and some negotiations you do back and forth, even though you do that with sponsorship opportunities anyway.

And then just imagine when you layer, and this is what we do. This is the part we didn't go into in the presentation, but you as a listener are more savvy, most likely because you've been listening. Here is, you know, you layer in the PAG traffic system that we have. And now magically, you're, you know, when you direct people to your Show Notes page, you're pixeling them all in. You're directing them to an email list for a cheat sheet or some cool transcription for PDF download. And then guess what? Like, you probably just doubled your odds of even making more money. So you probably just doubled that. Now you're at 6,000 or, sorry, $12,000 a month.

Yeah.

And all you did is, you know, maybe throw in a couple of retargeting ads, have your pixels and email in place.

Well, I mean, if you're building a list and you got your pixels in place, and let's say you have a hundred thousand downloads a month, and let's say. Let's say only 10% of those people, only 10% of those hundred thousand go to your site and get on your mailing list, right? You put 10,000 people on your mailing list, and now you can promote affiliate products directly to that mailing list. You can promote your own internal products directly to that mailing list. You can promote services that you get a kickback on directly to your mailing list. And, you know, there's an old rule of thumb. We actually make more than this. But there was an old rule of thumb that your mailing list is worth $1 per subscriber per month. Right.

Jesus. Yeah, ours is much more.

It's definitely more than that now.

But. But, yes, but even if you figured.

That math, if you build a subscriber list of 10,000 subscribers, you theoretically can make an extra $10,000 a month off that list.

That's what's crazy.

So now we're at that $6,000 off of just listeners to the podcast, plus the people that got on your list. Now you're at $16,000 a month off 100,000 subscriber podcast this is why we're fucking so excited about podcasting slash, affiliate marketing combo.

It's true. All right, so I've just thought of one of my big goals for just for me or a dream of mine. Your dream is to have everybody by your birthday next year, April 30, 2020. 2020. To have every person on the. On the planet wearing a Hustle and Flowchart T shirt, right? Yes. That was your. That was your dream.

I'm just gonna. I'm gonna have SpaceX fly a rocket into space and just, like, rain down on the earth hustling Flowchart shirts.

Maybe on Mars. That could be cool. So I was just thinking, as you were saying all of this, because it's extremely true what Matt was just saying, that's our fun with math, but that's like using real math. That's exactly what we did on Friday. We dug into some key metrics and we realized if we just did a little tweak here. Little tweak here. Oh, that just bumped us up five grand. Oh, that one. If we just increase X amount of leads. Well, shit, this takes us from, you know what, this amount of money to 5x that or more without doing anything other than just little tweaks. But the big aha. That comes through. And this is like, I tell you, Matt, is most pages I go to, if we're ever, like, auditing a website or anything like that, we have our pixel helpers in there. Facebook Pixel Helper. You have the Google Analytics one or Google One tag manager thing. If no one has a pixel on their website, like, there's no Facebook pixel on there. I'm just like, what? Huh?

Yeah.

My mission, I think, is to everyone should have a fucking pixel on their website.

And if you don't have a pixel, contact us and let us put our pixel on your website. Because we'll do it.

Seriously, we'll do it.

We'll make more money off your website than you make off your website.

We'll pay you some. We'll make sure that you get some money out of the deal. More than you made before by not having a pixel on there. But I guarantee. Yeah, just contact us supportvergreenprofits.com if you don't have a pixel on your website. If you have traffic and you don't want to deal with it, send us an email.

Yeah, let us put our pixel on your website. We'll actually go promote affiliate products and retarget people that visited your website, and we'll give you a cut of what we make. Let's do it. Let's make a deal here, people.

Serious, man. If you think about it, if you don't have a pixel on your website, you're just missing out on everything. And I think that would be an amazing mission if people actually understood why the hell that's so important and how easy it to. Is.

Is it just set up some retargeting. Yeah.

So every time a listener hits your page, they see your stuff for an X period of days later or some offer segment. Like, you don't have to get fancy with it, but for the love of God, put a pixel on your website for sure. If you don't contact us, we'll work it out. All right, carrying on.

Oh, yeah, no, the numbers thing is a good. I think we could probably do a whole episode. We've had episodes in the past with guests about knowing your numbers. You know, we talked to Chris Mercer, we talked to Tina Marie, and I'm sure a handful of other people that I'm drawing a blank on now. But. But we'll do a whole episode about, like, what numbers we dug into. Why, how we dig into the numbers. Spoiler alert. We love wicked reports, but, you know, all that kind of stuff.

Spoiler alert. We love leads. Yeah, but what business doesn't? Yeah, but there's simple little levers. You'll see how powerful this thing is.

Yeah, no, we can. We basically reverse engineered how to make about $2 million per year off the back end of a podcast. So that'll be in a future episode. We've opened the.

Not doing much of anything else.

We've opened the loop multiple times. Let's just. There. Let's just stop opening that loop. Because then let's be fulfill.

Yeah, we will. We will soon.

And nowadays these days, we have people running into us at events when we say, hey, we're gonna put on.

Why do you steal the freaking thoughts out of my head?

Were you about to say we run into people at events and they'll be like, hey, you mentioned you're gonna do an episode on X. You haven't done it yet. When are you gonna do it? So now we're actually getting called out when we mention that we're gonna do episodes and then don't do them. So we kind of got it.

Now. There were about four people, maybe five at Podfest and definitely about the same amount or way more or, you know, there for other reasons. But we're there that they've heard about TNC from us. Definitely Podfest from us. Seeked us out and said, hey, I saw it in your newsletters, in your emails, the Weekly Prophet and other ones. Hey, we're gonna be at tnc or, hey, we're gonna be at podfest speaking on the monetization panel. And what do you know? Like, we had a handful of people there that bought their tickets to PodFest because of. They heard it from us and went to the panel, asked questions. We got to meet them. It was super cool. And like you said, yeah, you got called out a couple times for some episodes. Yeah, which is the one we're actually doing right now.

But like that. And this circles back, I guess full picture or full circle back to where we started. Like, we don't hear a lot of folks that listen to us and get it. It's a PodFast, it's a podcast. But. But at the end of the day.

We saw the impact at these events. People are traveling, they're paying for hundreds of dollars, thousands of dollars worth of tickets coming out, and it's just really cool. So thanks to everybody who we saw or those that we didn't see who listened and might have gone.

Thanks for those of you that sat in on our panel too, because I think.

The thing about Pod Fest is at any given time, there's what, like seven things going on at once, and everybody kind of has their choice of which room to sit in. So all the rooms feel kind of like thinned out. Not a ton of people in every single room at every given moment talking about.

It was like 10,000 people.

But we were actually told that we had one of the. We did have a pretty decent crowd.

The best monetization panel. I heard that from many people. And there were multiple. I don't know how many, but yeah, we had a big crowd for what was happening during that time. And we were told by multiple people, including some pretty big businesses out there. Like, dude, what you guys were saying is completely light years better than what most of these podcasters are talking about.

Well, podfast may have legitimately led us to a partnership with a company that's a hundred million dollar company.

Yeah, we'll get into that in a.

Future episode too, if it pans out. Don't want to, like, I don't want to set us up for failure and.

Jinx anything, but he's saying more than I would have. No, I'm just kidding. You're fine.

But yes.

What's the book? You said to remember? A book that we're going to recommend. You can lead this.

So we've both been Listening to it on Audible. But I think we're both going to go pick it up on print because there's a lot of great references. A guy named Nathan Latke. Maybe some of you have heard of him, some of you haven't, but he runs a podcast called the Top. He put out a book. Yeah, it's a daily show. He put out a book called how to Be a Capitalist without Needing Capital.

Without capital.

Without capital. Really, really good book. And like, especially if you're like a marketer, you're good.

He's had a big old red hand on your shoulder. Nice.

Thank you.

We're in the wilderness. We are in the wilderness out here. But no snake around his neck. But I'm not telling him about that.

He has this book called how to Be a Capitalist without Needing Capital or Without Capital.

You'll find it.

Yeah, just look up Nathan Latke. I think it's his only book. Really, really good book. If you're listening to this and you actually know Nathan, we actually want to have him on the show. So like point him to this episode or introduce us. Make a connection.

Yeah, you know the email.

We'd love to chat with him. His book is really, really good. It's kind of like a, A new generation of the four hour workweek.

I would, I would say it's pretty close to that. Yeah. Because he talks about, I've seen, I.

Mean there's a lot of similar stuff in there around like the new rich. He uses that, that kind of concept a lot. Yeah, he talks about like travel hacks a lot, which was a big portion of like Tim Ferriss book. He talks about investing, he talks about low barrier to entry, low startup cost businesses. A lot of similar stuff that you would hear in the four hour work week but like updated for the current, like current world and like the gig economy and you know, back when, when I mean, he mentions Robert Kiyosaki's rich dad, poor dad as well. And one of the things that rich dad, poor dad always used to talk about is, you know, if you own a house, if you're not earning rental income off of it, it's not an asset.

But liability.

It's a liability. But in today's world you can own a house, live in it and have it be an asset because of things like Airbnb or doggy daycare type shit.

That you used to do or Turo. I mean my car. Yeah, those are all paid for by other people.

So things that used to be considered expenses by Robert Kiyosaki's. Definition are actually now, they can now be assets. So if you want to hear a book that I can only describe it as like a sort of four hour work week meets rich dad, poor dad, but for like this current generation we're in, that's a really, really good book. We're really enjoying it.

I can help you describe it a little bit more too.

Okay, go for it.

I feel like it's a good add on to a lot of, like, what every business owner is probably doing already. And so there's a lot of examples of how you can leverage kind of like a following that you already have and craft. Like these opportunities, for instance, that are coming in, you can just kind of just play them out and maybe, you know, you can, you can kind of just basically tweak these little things that you're already doing. For podcasting, there's so many different opportunities for sponsorships, and with this daily show, we'll probably toy with more of the idea of the sponsorship route. Nathan broke down, like these scripts you can send out to all sorts of people word for word. I think that's what I really like about this. You can kind of use these, these things that he's done for his podcast business. He's a big advocate of copying other businesses that are working out there, not trying to reinvent the wheel. Because let's be honest, most businesses fail if you just try something that's completely fresh rather than modeling something that's already working, even if it is like in the same industry, which a lot of people have aversion to that. But there's so many examples that worked out perfectly and there's big enough economy for all that. Yeah.

I've been taking it as a good, timely thing. And for us it goes back to. He describes this machine concept of understanding what's working really well for your business, this conversion machine. If you work the machine, like our case, the traffic system and affiliate marketing, you know, what we can do with a lead is very powerful. If you hone in the conversion machine, you bring traffic in, something happens and you outputs money, revenue, you can reinvest and pay yourself more and more for sure. So that book is pretty cool. So Nathan Laka's book, How to be a Capitalist without Capital Capital, I believe, is the title.

Any other cool thing we should touch on while we kind of got a duet action happening? Any other good books, podcasts, tools, software, anything else cool that you've been digging lately?

We are starting to use this thing called notion.

Yes, we are.

For the business that is, we heard.

It from someone, Stephen Azetkis, whose episode I think when this goes live would have been like two episodes ago or something.

It was him. Okay, cool. So yeah, we're on notion now. I think it's free and I don't know, it's got like Asana built in Trello, built in all these to do list Workflowy.

A calendar, like a team.

Calendar that everybody can kind of stay in the loop with each other. It's like an all in one sort of like hub for your business.

Yeah. And what I like about it too is that you could download. There's a Mac app, so you can have it actually on the desktop, not another browser window open. You have an app on the phone too. So this is really cool. It just seems very lightweight, but it could do a lot. And we were always searching for something that really had everything in one. We were tired of all these frickin apps online. Yeah. And you just forget to log into it.

What's my password? Yeah, I mean you can legit replace like Evernote, Workflowy, Asana, Trello, Basecamp, all of those with this one tool.

Yeah, yeah.

So it's pretty cool. We have been digging that, been using that. I've been really hooked on Reddit lately. Like that's kind of like. I spend a lot of time scrolling through Reddit. It's really cool because, you know, like the concept of Reddit, there's all these subreddits which are kind of like themes that you could kind of scroll through and you can go and pick all your favorite subreddits and then your homepage is just like a tailored newsfeed of only the stuff you're interested in. And I, you know, I follow a lot of stand up comedy stuff, a lot of podcasting stuff.

A lot of like jokes, like a lot of threads where people are just like sharing jokes and stuff like that. So it's just like I scroll through Reddit and it's just like a whole bunch of funny shit mixed in with podcasting advice.

Yeah. So it keeps your attention.

And I follow the San Diego Padres Reddit thread. So it's like I'm always keeping up to date with the news with what's going on at the Padres and shit like that.

So another one that I've been, I mentioned it like briefly on another podcast is Elevate. And it's cool because I'm looking at it now. But it gamifies learning and it's essentially made to make you a better, just essentially a Digester of content, a creator of content, a speaker, a listener, math, Anything on the fly. Basically. This thing trains you in different learning techniques. It teaches you if you're a little slow in one of those things, or like math, for instance. I'm learning a lot of tricks that maybe others have picked up on in the past or just simple little things of just. It's like hacking. Learning basically is how I'm seeing it. So every single day I do like a. Maybe it's 10 minutes of some lessons, get my check for the day. I could do more if I want, but usually that's enough. And then you just keep learning, adding on. It's really cool. Elevate. I paid. I think it's like 30 bucks for the year, but they have a free version too. Yeah, seems worth it.

I still need to grab it. I haven't grabbed that yet.

I bought that from a YouTube video. Like a retard? No, just a cold YouTube ad. I'm like, I don't think I've ever purchased anything that way. But I went for it. Kind of worked out so far.

There's still a world we got to explore more of, man. Like, I feel like there's so many things that we gotta. We gotta like test out still, like YouTube ads. We've. I've dabbled a little, but couldn't go as deep as I wanted because we had stuff going with Facebook and Google and focus thing. Yeah. But I. Everybody we. I hear from and I know this was another big thing that was kind of circulating at Traffic Conversion Summit is that like, YouTube is still like the wild west of advertising. Like, people are just getting killer, killer cost per clicks and like engagement and awareness using YouTube.

Okay. So if you're good at YouTube, we're gonna just crowdsource some help right now. You know, let's be honest. We probably know what we need to do, but we need someone to just help us drive this bad boy. So if you think you got some YouTube chops for some basic stuff that we're just trying to do, reach out.

Yeah, for sure.

You've heard the support email again, but supportvergreenprofits.com and just make it clear that you're down to help or give us some advice or something.

Yep.

Hey, we'll take any help we can because I think at the end of the day, we don't need to do it. But it'd be nice. It'd be a good. It's just another platform to show up on and optimize.

Yeah. That and Reddit I want to Reddit. Reddit has some massive potential too, which is aura too. Yeah, all those.

These are different places that can only do so much. But we have people to help us.

Out as we experiment with that kind of stuff. We'll of course, turn around and share it here Again, like we mentioned, every time we do one of these duets, we're like, we need to do more of these. But now we're actually purposefully making a point to at least do one new duet episode a month or so. So it's gonna. You're gonna hear more episodes like this that are just kind of us ra behind the scenes, goofing around, but also sharing what's on our minds right now. I think we're stick with that therapy session, the sort of theme, and you're going to see a lot more therapy sessions from us.

I think we like it and we'll be. We want to make it a point to go to different locations each time too.

Yeah.

Just to experiment. San Diego, as I'm like, getting. For some reason I've been watching Matt. I haven't seen a single fly around him. There's another ant on your shoulder. I've had, like, flies on me the entire time I shower. I promise. Love of God.

I do keep seeing the flies buzz around your head. And I haven't noticed one around me.

I know they keep swatting my face. I'm like, damn it. But no, this is cool. I like being outside. And we'll explore new places and check the Instagram if you haven't already. Evergreen profits. You'll see all the wild crap we're always up to.

Yep, yep.

Always try to film what we're up to.

All right, well, one thing, another, another crowdsource thing. If there's anything you want to hear us do, like a deep dive, like therapy session on without a guest, let us know at support. I'm not going to say the support email again, but let us know it's support. And, you know, we're always looking for cool ideas to, like, just have discussions around. We love our guest interview shows. We're still going to be 90% a guest interview show, but every, you know, 10% of our shows, every once in a while, we want to do these kind of little looks behind the scenes. What's going on with our brains, what we're doing in our business, what's working now for us, conversations about, like, the people we're meeting and the things we're learning right now. We love having these kinds of episodes. We just don't always have, like, the perfect idea of what to talk about. So if you want to help feed us some of those ideas, we'd love to hear them from you.

Uh huh. Steven, you can link them up in the show notes. You can be like, hey, YouTube expert wanted, and just link it to the support email. Hey, what should we talk about next? Link to support email. You know what I mean? Here. Thanks, Steven.

Yeah, this is good times, though. But we'll do more of these episodes. It's always fun to kind of deload the brains and get a little bit of therapy that way too. We all need it, right?

To deload. Does deload mean download or unload?

I think it's unload. Deload.

Deload.

Take the load off.

Okay, gotcha.

We could say unload too, but deload sounds like hackery or something.

Hackery.

Decode.

Decode. Deload.

Dead.

Brief.

Brief.

Gotcha.

Bird. D. Bird. Is that a thing? I'm looking at a bird. I don't know.

There's a T bird. That was a car.

That's T bird. T bone. T bone. Steak. Now I'm getting hungry. All right, we should get out of here.

Yeah. If you're still listening to this. Thank you.

Yeah, it's really like us.

You should just like email us at support and said then say thanks for that episode.

And that's it.

That's it. That was the end of this comment.

It looked like he had more to say.

I'm just trying to get. I see. I don't actually access support. I don't even have a login to our support desk.

That's what I was saying.

So I don't see any of the support messages. So if you guys blow up support, it doesn't matter to me.

Well, this is what's funny, because Matt was describing what support's like. I'm like, matt, you're never in there. And I think the stuff you ever see are the things that are like, hey, we got this tech issue going on.

Yeah. Cause these jerks only tell me about the bad shit.

That's not true, though. I see a lot of good comments from the. So, yeah, please write in either way, whatever the hell you got going on. We'd love to hear from you. So thank you very much for listening.

All right, Hustle and flowchart out.

Bye.