Unleashing the Power of AI: Revolutionizing Your Business & Audience Engagement with Joe Fier
24 May 2023 · 18 min
Joe Fier (host of Hustle & Flowchart) outlines how AI—particularly large language models and conversational chatbots—can be applied to optimize existing businesses or to build new products. He introduces the Hustle and Flowchart bot (trained on 500+ episodes and site content) as a live example, describes practical uses (lead gen, customer support, course/content assistance, scheduling, conversion funnels), and invites listeners to try the bot and contact him for strategy work.
Chapters
With AI, you can either apply it to what you already have going on right now and optimize your own business and what you got going on or, and you can apply it to something new and build a new thing. Hey, I'm Joe Fear and welcome to the Hustle and Flowchart podcast. This is where we talk all about building businesses so they give you the freedom and fuel for your life. I'm not here to help you build a billion dollar business, but I am here to help you create a business with systems that work for you so you can make more money than you need just by working part. You know, I was a chronic Hustle mode kind of guy and I want to share my experiences and mentors I've met along the way to help you reframe things to be the most effective as an entrepreneur. I wish I had this guidance and insight when I was younger. So that's what I'm doing here for you. Please share and enjoy.
Hey, it's Joe Fere and I'm back. And this is a solo episode on the Hustle and Flowchart podcast, of course, and this is kicking off kind of series and they're probably not going to be in order, but I'll, I'll tighten them up as much as I can. But this is going to be an ongoing thing, let's be honest. AI, artificial intelligence, machine learning, it's blowing up. It's crazy. That's why my boy, Mr. Matt Wolf, previous co host, is now obsessed. He's gone deep down the rabbit hole in the AI space and he's blowing up. So go check him out on YouTube. Of course, I always got to give that guy some love. He's coming back on the podcast here shortly as well and, and that's going to be kind of an ongoing here and there thing that we'll, we'll touch base together because he's so tapped in on the AI stuff. So definitely go check out his YouTube channel and what I've been doing. So I wanted to catch you up on some of the things I've been working on personally. And a lot of it has become a lot more in the AI space. And there's a lot of ways that I've been approaching AI and you know, some of it's fun, you know, like I'll, I'll make little animations of my dog, like a 3D animation, like as they're sleeping, hopefully they don't move. I'll like go around and yeah, there's, there's all sorts of apps. So I guess I'll shout out Matt one more time. If you go to Future Tools IO, he just got so many apps that you can search around. And the point is here is AI can be used for so many things and it's easy to get lost in, you know, in, in the sauce when it comes to so many new tools. With AI new technologies, it's hard to keep up. And what I've been doing is implementing it in my business to. Well, for one, in this podcast, super proud to. And I'll start here because this is something you can go to right now and test out and it's a result of using AI in my business and for this podcast. So if you go to hustleandflowchart.com BotBot, that's hustleandflowchart.com bot that's gonna take you to the hustle and Flowchart bot, that's an AI powered bot. And what I did is I, along with my development team and I have all sorts of fun people I'm working with. So I'm excited to share more of that pretty soon here. And this is the first of that. So what I've done is I packaged up 500 plus episodes into this AI powered bot. Basically, I trained from all the content, the audio content from this show and also written content that has been produced by Matt and myself over the last six plus years on our websites. And it's all inside of this box bot. So you can actually go to this thing and present it with a question, maybe with a challenge that you're facing in your business, in your life, you can, you can get actionable advice from this thing. So what's really cool in this technology with AI combined with this kind of conversational thing? Because we've used chat bots before in customer service. It was kind of the hype in the digital marketing space a few years back with so many different apps and people going crazy. And I think that was the very first time our eyes were open to the power of conversation. And these bots, like if you program them and if you interact with them in a certain way, then you can kind of create a journey for people and it can ultimately help people with lead generation in their business or to optimize conversions, you know, sales, answer questions. I mean, Matt and I used to use chatbots to help us scale our affiliate marketing efforts back in the day. We'd promote ThriveCart and which is still a great sales page by the way, our app to use to build things in memberships. But we would Use that in chatbots. Like, think it was mini chat combined with Facebook and some manual answers as well. I mean, like, shoot. Now, with AI, you can. You could probably make some pretty cool chatbots and then lead people to affiliate offers. That's just one thing that you could do with these. Hey, I wanted to pause this and give a quick thanks to my friend Greg Merrilies and his team at Studio One Design. They're the ones that built my website over@hustleandflowchart.com I couldn't be happier. They nailed it. It looks so professional. They basically read my mind on the vision and they executed it beautifully. I now have a perfect offer to display. It looks super clean. I've already been getting a lot of people asking all about it and I've been referring everybody to Studio One. So they actually put together a quiz for you if you're looking to optimize your current website or build a new one as a full quiz that gives you a ton of results on how to improve and optimize what you're doing. So go complete that quiz@studio1design.com Joe. That is studio the number one design.com Joe. It'll give you a free report after you finish that quiz. He's also given away some cool bonuses. So go check it out@studio1design.com Joe. You can go check out that Hustle and Flowchart bot right now. Again, it's hustle and flowchart.com bot. It's totally free and you can go there. And I mean, I'm not even having you opt in for this. This is foolish. Maybe I'll put something on the page there, but I just want you to use it to be very honest. Yeah. So this is all powered by AI and these things called large language models. And I'm not going to go too deep, but the idea here is that with all the content that I've been sitting on with this podcast, I've wanted to make it a lot more accessible to you and what this bot will do for you. Then when you interact with it, you can have a conversation and it's actually going to ask questions back to you. It's actually actionable. It feels like a real conversation. It's not just a question answer thing. And then you move on. It's learning from the conversation as you're using it. And that's where things have changed with chatbots, is that they actually get smarter with the more information and the more uses, which I guess can be frightening if you think about it. That way as well. But let's just talk about the Hustle and Flowchart bot and use that as an example for your mind right now to kind of wrap around the power of AI powered chatbots and I like to call it, it's kind of like conversational AI. The idea is that you can use it to figure out any problems that you're facing in your business. Like with this Hustle and Flowchart chatbot, for instance, you could use it to solve. Maybe you're trying to figure out how to drive more traffic to your website, how to sell more, you know, of your own product or affiliate products. Maybe you're trying to negotiate something or persuade someone or help yourself with some copywriting strategies and kind of touch up on some things that you might have heard on an episode long time ago. Well now you could source if you type in someone's name, like a guest I've had on or a topic, you're like, what was that time when you know, it was like Guy Kawasaki talked about this thing over here and you know, maybe, maybe it'll kind of give you some points of like what happened in that episode. I mean, honestly, there's so many different things you can, you can test this bot around and I have not tested it enough and this is the first time I'm, I'm actually sharing it with anyone. So that bot right there, which it's free right now, so that's why I'm just, just go there and use it. And that is an example of what can be created for pretty much any business now or any content that you're sit. I mean this is awesome with creators. Think about like if you've been making audio content, podcasters, we're creators or even courses. Like let's you have a lot of courses or you know, you have course content. We'll just leave it to one course. Well, is possible now that you can create a bot around, let's call it the paid content. People paid for a course and you have a ton of content. Well, you can actually create a bot that is trained on the content that is in that course. So it can be this 247 all encompassing customer support even, but it can help people find actionable things in your course and actually solve their maybe things they're working through based on the content in your course. Now it's also going to layer in this large language model all this data that has been kind of used like ChatGPT, that's all based off this large language models, tons of data. This bot The Hustle and Flowchart bot. And really any bot that you create these days. Now it could be supported with data outside of your data as well, but it's supporting the core content that you're training it with. And that's how this thing can get smarter. And the more data you put in, you can actually, you know, update the data based off of questions that might not be getting answered accurately, or maybe it doesn't have an answer for it. Well, you can, you can feed it new information to then optimize that bot so it provides a better experience for users. Hopefully you're not getting lost because this opens up the door for so many uses. So as a back to a content creator or a course creator, you could support your audience and your customers in a way that you've never been able to before. And this Hustle and Flowchart bot I just put out there is an example of how you can, you can see it in action based off of this podcast. So that's pretty cool. I think. Now, you know, imagine that as like you could use it as a lead gen, maybe this, and I probably should have done it this way, but you know what, going for it right now, it might change. Maybe hustleandfluechart.com bot changes to an opt in page. Right now it's just the bot. But this thing could be a lead gen tool, of course, or it can take people through a conversation as someone's chatting with this bottle. It could lead people to, maybe it's an offer. It can lead people to schedule a time with you. Maybe you're a consultant or service provider. It can help answer questions for customers and then lead them to the next thing that they should go to. Maybe it's a piece of content, maybe it's a podcast episode. Like in the case of the Hustle and Flowchart bot, every answer is accompanied with multiple podcasts that that content is getting pulled from. Well, it's always going to give you the option to go a little deeper. So if you want to go to that piece of content, then boom, it's right there. Now I'm personally with my, with my dev team, we're working on some really fun stuff right now where, and this is more of a total custom build out. But we're working with, and we're chatting with people who are other creators, organizations in the education space, health space, public health space. And there's so many ways to customize a bot that serves that organization or that company or that creator. And it's, it's just up to like, what do you want to accomplish with this conversation? Well, now you can build a bot around it and it can turn into, like I was saying, like a lead generation tool. It can help you with customer support, it can help you process orders or at least get people to process their payments. You know, and this is all, these are all things that you can customize, you can appointment schedule. So if there's inefficiencies in your business right now, let's say, you know, you're, you just have a lot of scheduling things and it's a very manual process. Well, now there's ways to create bots to essentially create more or less a funnel. If you could think about it this way. You can start with broad questions and this bot's going to help refine it into the best answer, the best thing at the end, the next best action essentially that the person should be taking. And it's all done through the way, however you customize the bot for what you're trying to get done. So I know this is kind of broad, but at the same time this is a start of, I think a really interesting thing that a lot of business owners can do and this is what I've been enjoying doing, is working with folks on how to come up with the strategy around how to use AI. ChatBots is kind of conversational bot mixed in with AI and how that can help optimize a business and a journey from. Maybe it's a listener like a podcast or an audience and a creator. It could be, you know, a prospect or someone looking to get a service done or schedule an appointment to seek more information for a company. I'm working with these, a lot of different companies and individuals right now to come up with these strategies and then pair it up with a, a custom built bot like this with obviously myself, but with the development team and I have some other folks on my team, I just have an awesome group of people and these resources that we're combining right now because this technology is fascinating, it's moving super quick and I think a lot of people are going to be left if they don't understand what this technology is and specifically how to implement it. So if you want to chat, I would love to chat with you if you feel like there is an application for your business or, you know, some folks that can really benefit from this. I'm looking to take on some chats and figure out how to work more in this space, you know, leveraging this technology. And of course you're my audience and I wanted to share my first podcast bot, the Hustle and Flowchart Bot with you so you can experience this and, and selfishly give me some feedback too. So there's a video on there, it actually tells you a little bit more on how to use this thing and some examples and I would love to get your feedback. But also reach out to me if you feel like your business can benefit from getting a bot strategy or building something out or if you, if you think that there's a way to apply this in a vertical that you're in or an industry or if you know someone. That's really how I've been working. And it's really fun because it can solve a lot of problems for a company, it could save costs, it can help analyze a lot of data, it can help a business scale, it can create a kind of a personalized experience for you know, your audience and your customers and give a specific result that gives them a better result, like a solution to their, their whatever they're going through right now. So this is a really cool time and envision. This is like, it's like a new kind of funnel, you know, thinking like a marketer in a way. It's a conversational funnel. But it's all done with this AI powered bot. So I'm going to end it there. Couple call to actions for you. I've said it before already, but go to hustleandflowchart.com bot and you can test out the first Hustle and Flowchart bot and just know these are early days so give you the perfect answers. But it is going to get better over time with the more people using it. So make sure to use it hustleandflowchart.com bot go share it around as well. There's no opt in as far as I know right now. That might change soon. And then also reach out to me. I'll just give you my email address here. If you think that there's an interesting usage for an AI powered bot and if you want to talk strategy and figure out if it's something that you know that can be built out, scaled up, or maybe there's just a tool or something that you don't know about in a strategy and it can be easily made, there's a lot of options. I would love to chat with you. I can only take on so many, especially in the coming months. Things are getting a little busier over here, so reach out to me. My email address is joe@hustleandflowchart.com that is joe@hustleAndFlowchart.com hit me up and we can, we can chat what this looks like in your business or some maybe thoughts on how this, you can take this to a vertical with AI, you can either apply it to what you already have going on right now and optimize your own business and what you got going on or and you can apply it to something new and build a new thing. So interesting times right now. And expect more talks about AI on this podcast coming up. It's not turning into an AI podcast, but we definitely want to highlight a lot more around AI and expect some, some more folks coming on here like my previous co host, Matt Wolf, coming on here to share the latest and greatest of what he's working on as well. So thank you very much, it's been fun. And go check out that bot. Let me know what you think. See ya. All right. All right, that's what I got for you today. And remember, it's not all about living work. It's all about working to live if you need to do the work. But you know, work can be fun and it should be fueling for your life. So if you enjoyed what you just heard, if you got some nuggets of wisdom that you want to share or you're just noodling on right now, please go tell others. The way that people find this show and how you can help others get their aha moments is through word of mouth. So if it is telling your friend, telling your family, send an email to your list writing a review or whatever it might be, everything helps. So thank you so much for listening to the Hustle and Flowchart podcast and I will see you next time.
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