Will Kleidon - The Most Innovative Company In The World Of Cannabis

I wanted to figure out how we can access this unconscious part of the brain. And it turns out when you have parasympathetic nervous system engagement, you can consciously go into the unconscious and begin to rewrite the scripts. And so if you can prime your unconscious supercomputer to do consciously what you want it to do, not just things that were the most extreme points of our life, behaviors, you can recode that and then load in what you want. And now you've got a supercomputer running Data analytics unconsciously 24 7, aligning you with what your goals are.

What's up, everybody? You're listening to the Hustle and Flowchart podcast with your boys, Matt Wolf and Joe Fear.

Welcome back.

Hi there.

To the Hustle and Flowchart podcast. Yes.

Yes, we're back.

I'm your host, Matt Wolf.

No, I'm your host, Joe Fear with my co host, Joe Fear. That's the co host over there, Matt Wolf. You don't want to listen to any of that.

My Robin. Robin.

No way, man. Now, you don't really know the real Batman is, you know, kind of Bruce Wayne. Well, yeah, but he's also very subtle with his real identity. So, I mean, I'm Batman and Bruce Wayne.

Very subtle.

Yeah. Well, I'm just telling. Just you.

I'm glad you kept the subtlety.

Just you. Just you. All right.

I'm the only person on earth who knows that. So Robin is really Batman.

I didn't know. Interesting dynamic there. Interesting twist in the whole story, boy.

Wonderful.

Where's your cape?

My cape?

Yeah.

Bruce Wayne doesn't wear a cape when.

You'Re Bruce right now. Or are you Batman or Robin? I don't know who you are. Anyway, I'm confused.

I lost track of our metaphor.

I know. Put a wrench in it when he said you're a Robin.

Yeah.

Yeah.

Good stuff. All right, so we're talking about weed. Cannabis.

Oh, yeah.

Yes. It grows like a weed. Hence the name, I think. Right. Yeah.

No, this episode is with Will Clyden of Ojai Energetics. And this is such a fascinating conversation. We didn't want it to end. We already have plans to have them back for around two.

Possibly around three.

Possibly around three. But yeah, we talk about, like, basically we talk about how, like, the cannabis plants are grown, like, all of the sort of. I'm already forgetting some of the terminology.

I would say the bigger picture is just, like, how freaking crazy the plant is and all the usages of it.

How much use it is.

Yeah. And the fact that Will is like spearheading this entire ripple effect using the cannabis plant. He's identified this, like a long time ago. He's been studying this like crazy, as you will hear, because he is a bank of knowledge.

He's probably the most knowledgeable person I've ever talked to in my life on the topic of cannabis.

Right. And you speak to everyone?

Everyone.

Everyone.

Dealer down the street. Wow.

Yeah. You just, you still keep it illegal even though it's legal here.

You're.

I like the red and the rush.

Yeah.

I like dark alleys and weird people. No. So Will has literally been studying this stuff for a long time and is connected with people in Silicon Valley, investors, has an insane amount of patents of the usages of cannabis and he lists out a bunch of it. I mean, he's working with craft beer companies, big companies in Canada. He's working with freaking battery, you know, to make batteries from cannabis jets. Yeah, yeah. Electric jets. There's the impacts of farming in the world and just like, you know, people with ptsd, you know, veterans building houses out of houses. Yeah. I mean, like, he holds the patents on, if not all of those. Most of those.

Yeah.

Because. And he even said it, and this is something from a video I heard. I was going to say it too, but it's like he's playing chess when, like, other people in this industry are playing checkers.

Yeah.

Like he's.

He's thinking five moves ahead when everybody's just looking at their next move.

Insane. And. And he has this interesting pattern recognition which he gives some really cool resources around. And. Yeah, I feel like this, this interview could be split up into like five or six sections of, like, tangents.

Yeah. So if you, if you've ever been curious about, like, what's capable with cannabis plants, how they're grown, the science behind it, what they're actually doing in your body when you take them. How do. I mean, there's so much, like little nuggets of wisdom in this thing. Like, so I've always sort of. Not always, but, you know, I've kind of been a bit of a CBD skeptic where. I'll take cbd. And I'm like, I don't know if it's really doing anything. I can't really tell. And so we got into that discussion. He kind of talked about how you can tell and what it should do on your body and things like that. We also, I mean, if you're somebody who likes to indulge on the more THC side from time to time, we talked about how to get rid of the high when you don't want it anymore. If you are high or you're too high, how do you get rid of.

It within, like, 30 seconds.

Within, like, 30 seconds. And that is actually a topic of conversation. And he has, like, literally something that you can do to get rid of the high like, almost instantly.

It's insane. So Will is so Ojai Energetics. And, you know, Will was introduced to us by Lisa Byer, who was on the show recently. She came to our Mastermind in Orlando earlier this year. Just amazing person in general on Primary Strategist. Also, you know Dan from Brain fm. Yeah. We had him on the podcast. He credited so much to Will as well. Oh, and Lisa works with Will also at Ojai. And then, you know, we have Steven Kotler coming on the show pretty soon.

And he's talking about Steven in this.

Episode, working with Will. So, I mean, like, the guy is. He's. He's doing things everywhere, and they all say, like, will is the man. Yeah. And you're. You're gonna find that out pretty dangerous.

He's probably one of the most intelligent people on the topic on the planet.

He's up there.

He also set up a special link, so if you're interested in checking out any of his CBD products, go to hustleandflowchart.com CBD we're setting up a nice little redirect there so that it'll get you to where you could find out more about his products.

And Lisa and Will were super gracious to share us. Share with us some. Some of those products. So we were able to freaking try them out. And they're completely unique and different from anything else out there. So check it out. Hustleandflowchart.com CBD and also get the notes.

Get the notes.

Sue, you're probably gonna have a great time doing this in these notes because of the amount of words, the amount of science involved. Science. And long, big words that I'll listen.

Back to this episode and probably Google some of the words that he said, because I just kind of nodded and was like, yeah, yeah, Birkenstyles.

Yeah. But the way he describes it, though, it's still very easy to understand what it means in the context. But, yeah, if you want to go nerd out.

But I am going to go nerd out and Google some of the words that he was talking about, because some of it went a little over my head. But I got the general concept of what he was explaining.

So get the Notes though, for sure. Hustleandflowchart.com comp hustleandflowchart.com comp and then, you know, get the CBD thing too, while you're at it. Slash, CBDN, another URL you're going to get all done up and I think you're going to be. See how this connects with so many things right now in life and in the world. So.

Oh.

Ha ha. Wow. All right, on that note, let's go chat with Will. Will, we're live.

We're in San Diego. It's your quest. You're up in Ojai, right? Yeah, obviously with the name, but you're still there too.

It's good.

Ojai is a crazy place, man. I've only been there, I think once or twice, but just like it's such a hidden little thing in the hills. It feels like, you know.

Yeah. You drive past it a bunch.

Yeah.

On the 101. Going to like Santa Barbara. And then when you finally detour, it's a little slice of paradise.

Oh, yeah, man. Nice.

I've never been there.

It's total retreat right there.

Yeah, yeah.

Nice. Do you guys have like a big facility up there or what does your operation look like?

Yeah, so we've got our storefront and like experience center where we've got massage, acupuncture, and then we've got a terpene mood lounge, which is like unique with our tech, where we can kind of custom curate where the cannabinoids go in the body just using terpenes. And then we have that set up where people can like play with that with Brain FM and get really into Experience Century. And then we manufacture Nevada and then majority of the team's in LA area, so we're going to build out our main office in El Salvador.

I know. You source what from Colorado, I believe, right?

Yes. And then we have our own. I set up a. We couldn't grow hemp in California for flour, but you could federally, but you couldn't at the state level, which is kind of weird for Cali.

Yeah.

Inverse of how it normally is. And then so I had to set up a farm in Oregon and we built out a genetics farm, did full biodynamics, built up the topsoil, helped the ecology there. And we developed a catalog of over 500 unique strains. And so we've got this gene bank that we're going to be plugging into our intel inside division of supplying different beverage companies, our water soluble technology. But then phase two will give them unique Cuts just like hops so they can get particular beer. Company could have cut number three that matches the hops profile for that season. And we're going to build it out like an organic valley style model of co op farming.

But currently we've got really good supply that's certified organic up in Colorado that can scale with us, no problem. And so we're going to phase that in.

That's so cool. We're going to get into a lot of this stuff. I think there's so much stuff about what you're talking about that just fascinates the hell out of us. So we're definitely going to get into it before we do. So I think we got introduced to you by two different people actually. So we've had Lisa Byer on the show, she's a good friend of ours and she said you have to talk to Will. Will is amazing. And then we had Dan from Brain FM on and he. And he literally said that you changed his Life with your CBDs.

So we're like, yeah, just you, I think.

Yeah, just you and like just the information and you know what he's learned from you as well. But.

Well, let's get in because you have a crazy background, I know in the cannabis space, but I know you've studied just what agriculture and all the different. There's probably a lot of different layers of that that we don't even know. But take us back in time and what got you here?

Kind of like one of the genesis. It's funny seeing the threads going back even when my dad took me camping when I was young and.

I've always loved trees and I fell in love with nature at that early age and basically in high school, kind of like I've always been good at. One of my strengths is pattern recognition and systems. Systems thinker. And I noticed that the current path we were going down just didn't track from an agricultural perspective, society perspective for a regenerative future. Like we call it externalities. People say externalities in finance of yep. Cutting a rainforest and somehow it will get corrected. And funnily enough, it does appear that the market is ultimately coming back and correcting which is like.

It is weird.

Yeah, it's starting to actually happen, which is great. But in the inter. Like we needed to have this realization that we're actually intimately interconnected with our ecosystem and we're not. It's not some separate thing. Like it is part of the equation. So that got me into regenerative.

Sciences and so I got into sustainability which is a buzzword. And did it did.

A festival for my senior project which led me to get a scholarship at Prescott College, which is a focus on environmental studies. It's one of the top liberal arts for environmental systems. So I majored in sustainable community development and then studied holistic health. And so that led me to. Part of my curriculum was I was able to go out in the field, which was really cool from an undergrad perspective of actually setting curriculum as opposed to. And finding experts. So it was like really like that. It's about the journey as much as the endpoint. And so I got to go to Australia and study with one of the founders of permaculture's like top students. And permaculture is essentially. It's like common sense but distilled into a systems design science that is primarily used for agriculture. And distilled. Summary of it is what I think of it as is essentially a high design upfront to work in patterns along with nature as opposed to against nature, such that once the systems get up and running, you can get a maximum yield with minimum input. And so is that like.

Because I feel like I've chatted with people who've been to like a permaculture thing. It was literally at a bar I think years ago. And I was like what's. And they were just nerding out and I. Isn't that like. Yeah, it's a design where almost like you can have like one of the applications is like trickle it down a hill and it's like the water, you know, it's a lot less input but your output is way greater.

Exactly. But the cost is a high design cost up front.

Sure.

You don't just take the shortest path. You actually have to like observe and interact with the ecology. Then you build in and you mimic nature. Nature is the ultimate architect. We're functions of nature. And you tend not to see monocrop things. When you look at the wild, you see diversity of different.

Integrated systems. An example would be right now for orchards. A conventional way is you have dirt and then they bring in petroleum based fertilizers that they have to continue to reapply. And then they're watering without any cover crops. And so there's a high water waste. And then they have to bring in bees to pollinate the crop. And so they import the bees and then spray pesticides. So there's all of this heavy continual maintenance for the yield where if instead they planted a cover crop of clover, they could sink nitrogen and have bacteria do the Nitrogen farming, as opposed to high combustion to get the nitrogen. And then it can also. That nitrogen fixer, the clover, will attract bees and then you can put in Mullen and basically build this ecology where you have dynamic accumulators, which is what hemp is, where it mines nutrients from deep in the soil, decompacts the soil and brings them to the surface while simultaneously attracting predatory insects that will kill the pests and the bees come to pollinate. And you do that design up front. Now you've sunk the water, the nutrients. With the COVID crop, you have less evaporation. And so it takes more design up front, but then once it gets rolling, it just builds and there's way less constant input. And so those systems can be applied not just to agriculture, but to business and to life.

And so you've always had. So you came from that pattern recognition or you realize that at least at a younger age. And I mean, that's fascinating. With clover, for instance, like, I want to go down that rabbit hole, but I know we have a lot more like, why the hell aren't they just using clover instead of petroleum and all those, you know. But I'm sure there's reasons. But yeah, so with business, it seems like that's how you've applied it now to the cannabis space. And I might be jumping ahead a little bit because I know you talked about, you know, your, your senior project and all that stuff, but.

Yeah.

Now, is that what got you into this kind of whole. This whole space here?

Yeah. So one of my professors.

At college, she was like really deep into terpene studies from essential oils. And so, like, I always thought of essential oils as just like smelly things, but in fact, the olfactory system's like the best system to bypass.

Limbic. And it literally gets very bioactive molecules directly crossing blood brain into hypothalamus, where they go out and they'll clean cellular receptor sites and modulate systems. So it's actually a very effective method to get bioactive compounds in the blood.

And so she was.

Part of one of my courses was entrepreneur, like looking at terpenes and essential oils. So that kind of got the bug going. And I remember like this.

It was somewhere in high school and someone was talking about how their parent was an entrepreneur. And I had this funny. I was like, I'm an entrepreneur, even though I totally wasn't. I was, but I didn't know. It was just a random thought. But yeah, so that got that excitement going and I had this essential oils platform and then I Was looking at building that out as part of my senior project for college. And then I was looking for CBD and I thought I had to get it. This is the end of 2013. Was looking like, thought I had to get it at a dispensary. And so I was googling it and it popped up on Amazon with a banner. And I was like, how can you buy CBD on Amazon? Right. And I went to the website and I checked it was actually Amazon and then it was fulfilled by them. And so it like ended up. So I ordered it showed up in my mailbox and I went, okay, so if their legal counsel has cleared them to sell, this is somehow it's legal.

Yeah.

And that I did some due diligence. This was pre2014 farm bill, where.

Which that opened everything up, right, the farm bill, yeah.

So before that there was like an exclusionary clause where. Where you could essentially use stock and stem of not technically of non domestically grown hemp and legally bring in cbd. So there's people importing from not us. And so that was like the kind of the genesis of the industry was this loophole.

Interesting.

And so I looked at the product that I had and it was filled with synthetics and there's no C of A. And I had no idea what was in it. Turns out that that would have been. It was from Chinese industrial hemp. Hemp is a great dynamic accumulator. And so it can actually be used to clean soil, like exceptionally effect. So if you have a toxic soil, it will bring up the heavy metals and bring it into the plant. You don't ever want to eat that plant.

I know there's other ones. Like what? Like cucumbers, I think are another one. There's certain plants that, yeah, they just absorb all the heavy metals and it's like stay away unless it's organic. And.

Yeah. And then we can use it in an integrative system to like clean up toxic. In fact, Chernobyl. There's pockets of test studies showing how it can actually pull up radioactive particles and sequester them. There's a lot to do with hemp beyond the nutrient side. So yeah, so that product actually would have tested as like EPA toxic sludge, the heavy metal content. And so I thought, well, someone's got to be making a clean product. And no one was at that point. So that was the impetus. And people were like, yeah, you shouldn't integrate the essential oils. And I just had this funny intuition that they were somehow going to be important. And it turns out with cannabis. It's a very unique plant in such that it's the most diverse terpene producing plant. So you can have one that smells like a citrus grass, another one smells like a diesel engine, and another one pine forest, but it doesn't produce any unique terpenes. It produces terpenes that other plants produce. And the only unique terpene that's ever been discovered is actually from hash that like traditional methods that has been generated essentially in the in through the Silk Road for thousands of years. It's one of the oldest vegetables cultivated that that through that fermentation creates a unique terpene called hashing. But anyways it the terpenes interact with the cannabinoids as like little tugboats. And so they can pull and direct the cannabinoids to different receptors in the body.

In unique directions. But it only is activated via inhalation or combustion. And then our tech that we figured out actually enables it to interact with our formulas without having to combust. And so we can have using essential oils, custom curated mood on demand, just using different terpenes.

That's what Lisa told us. Remember that? She was like if you want to freaking just combine everything, everything together. She was like, throw on brain fm like the focus, get peppermint and then. Yeah, and then use Ojai the tincture and then just go to town like you're gonna be in the zone flu state.

Exactly.

And it works. When you say terpenes can. So terpenes are essentially like the things that give the sort of different plants their sort of smell and taste. And also isn't it what kind of impacts the effects it gives you too? Don't different terpenes impact the effects or you know, how do you define it? How do you define terpene?

Yes. So like, so terpenes are volatile organic compound. They're fat soluble compounds and they are what? So in lemon and citrus, limonene gives the unique citrus smell. Pinene gives pine its unique spell. Linalol gives lavender. And then in lavender it's not just a single terpene, it's a whole entourage of different terpenes at different levels. But there's primary, you know, gotcha. Terpenes in the form of.

So terpenes aren't something that's unique to just cannabis. For some reason in my head I was thinking terpenes was like a unique thing to cannabis.

Yeah, yeah. So what's unique with cannabis and terpenes is that the terpenes directly interact specifically with cannabinoids. And so if you take terpenes with other compounds like caffeine, they don't interact. But for cannabinoids, this, this, this symbiosis is there where it's a visceral difference. And so it was really discovered.

I was walking one day in like 2015 and I was in flow and I just had this image of. And I was wondering why, why from a THC side, why do some strains cause someone to be sedated and other strains cause someone to be very creative and vastly different experiences? And I was looking at the analytics of the different cannabinoids, and they were basically the same. They're not that much variance at all, if any. But what was different was the terpene profiles. And so I had this, like this, this flash of terpenes looking like little tugboats or biorudders and pulling them and guiding them to different spots of cannabinoid receptors in the body. So I called up one of the leading researchers in Terpene Science, Dr. Michelle Sexton, and I said, hey, are they like little, are they bioretters? And she goes, that's exactly the data that we're starting to see.

But with edibles, terpenes are even less bioavailable than cannabinoids. So the body can't use them when we eat them. So our gut basically destroys them before they make it into the bloodstream. And with cannabinoids, it's the same way. It's really poorly absorbed. And so when you eat a regular fat soluble complex, which is what the plant produces, you're at best getting 10% of the CBD you eat. And so 90% of it's destroyed by the liver and the stomach before it even gets into the bloodstream. And on that, on the consumption route, like a cookie's a cookie, it doesn't change. The terpenes really don't change things. So some people can feel it. And there are some water soluble compound complexes that they may be tuning into. But the real magic, if you will, the synergy is via inhalation because it bypasses the digestive system. Back in 2014, I met a chemist who figured out how to encapsulate cannabinoids through serendipity. And we vibed and I said, hey, can you do this without synthetics? Because he goes, no. And then we were like, okay, let's crack that code. And we did. It took a while, but we figured out how to encapsulate and solubilize cannabinoids using only certified organic plants.

Whoa.

And.

At that point I made the decision to go and patent this technology. And I grew up in the Bay Area and I knew that Wilson Sonsini was like the IP top shop on the planet.

Approached them and we were really like the first cannabis type company that they accepted. And so we did an intellectual property analysis back in 2014 when most people hadn't heard of CBD. There's a small, it was just the beginning.

And the IP landscape was basically untouched. There was really, there's a few pockets of, they call it art or patents that were not properly written at all. There's not a lot of sophistication in that arena. And so one of the challenges with the cannabis plant is it's got so many different uses and there's so many. It's like the shiny fruit on steroids for the entrepreneur.

Yeah, it is.

And, and so I made the decision, I saw the trend of the market. I was like, this space is going to be explosive. Let's play chess and not checkers in the category. And so I focused my.

Entrepreneurial.

Creative bursts into intellectual property development. And so we partnered. Wilson has PhDs in molecular biology from Princeton and then Stanford molecular engineers. And so they bring in the top, top experts for each arena. And so I get to work with them and bring the, because I can see the systems, bring those concepts, funnel the energy into that development and then stay lean and focused on a particular category, which is what we did. And so for the past half decade we've been building out this robust intellectual property portfolio. So at the parent co, we are an IP holding company and then our tech is used, or a sliver of the tech that we have is used in our consumer division which is to deliver the most effective and science backed formulations of cannabinoids possible. And then simultaneously we built it as the intel inside model so that other companies wanting to use our technology, we power them and just produce essentially a single widget and give it to the gorillas in each category and let them do the heavy lifting from the marketing side and then carrying our bug of oe support them with the science. And then that builds consumer awareness and it creates a symbiotic system which feeds awareness to our consumer brand. And that's our core focus. And that's like a permaculture principle. Right? Let the existing ecology do the lifting. But then integrated into it, that breeds feedback into our consumer brand.

That's right, yeah. It's a whole network effect. And then you've, you're just tapping into these existing Systems. You made a system of your own as well. You're just fused them together, you know, and then fricking. All you got to do is just focus on a really solid core product and then making sure your relationships are, you know, solid.

Yeah. I was going to ask about the marketing of it, but that's so smart because, you know, obviously when it comes to marketing things like cbd, there's been some roadblocks. You know, Facebook and Google and the advertising platforms don't want to touch it yet. So like, the way you approached it though is brilliant. You guys get to just focus on the science and the creativity and the innovation and let the marketers be marketers. Exactly.

I love it. And.

It'S fun because.

It'S similar to like the mycelial web of where we can connect and bring the science. Then we have our genetics division and give them the best in class. Right. Core offering. And then they do their expertise and we have a symbiotic system where we're all winning. And ultimately something that I believe that there is. We're on a planet. One of my heroes is Buckminster Fuller. And.

Ultimately I think we're dealing with a systems design issue when it comes to resources. Like, we know now that there's more than enough resource for everyone to be thriving. And it's really a design management problem. And ultimately it's like it doesn't. It's good to critique, but at the end of the day, like, how can we mobilize where all ships can rise and synthesize the next iteration of development? And as humans, we're just part of nature. And so I was like, where else do we see these like population blooms that are rapid, that seem to be parasitic in the overall ecology? Just consume, consume, consume. And yet simultaneously we've got indigenous cultures who have maintained this sense of connectivity and wisdom that is finally starting to come back into the fold. And in all of us, we have this. There is ultimately, I believe most people are good. There's very limited, not good people.

That.

To do good and to have this sense of connectivity. And so we're weird, right? And we seem like we're this like bacterial bloom or. And then as I started studying it, I saw that we're very similar to caterpillars. And caterpillars are parasites in the ecosystem. They consume way more than their body weight. In fact, they keep eating until like in some cases can nearly collapse the keystone species of the environment.

Which sounds like my father in law. No, I'm just kidding.

That's awesome that the keystone, like, keeps the whole ecology together. So if you lose the keystone, you lose the ecosystem. And so it's intense, right? I mean, they take it to near systemic collapse, and then it's got. They break. There's like an impetus, and they go into a cocoon and they break down into a mushroom inside the chrysalis. And they maintain the old immune system. They contain the cells in there, are carrying the immune system of the caterpillar. And if we look at this as a metaphor, it's like the operating system or dominant paradigm. And eventually these cells emerge called imaginal cells, that are carrying the DNA of the butterfly or the moth. And initially the old immune system sees it and actually attacks it and kills it. And it says, this is a threat, this is a foreign thing. But the imaginal cells are persistent and they keep regrowing. And at around 14%, which is Malcolm Gladwell's tipping point, there's just some phenomena that around that range, you tend to get this critical mass in the universe we exist in. And around 14%, you get this critical mass of imaginal cells, at which point the immune system of the caterpillar goes, whoa, hold on, this is actually a future version of myself. I need to protect that. And then it.

Enables it to be integrated with, and it essentially exponentially recodes the entire being. There's rogue pockets of old immune system that's resisting, but it's lost the fight. It's game over. And it fully recodes as this new being that has to break out of the chrysalis through struggle, and it's building its wing strength. If you rip a butterfly out of a cocoon, it will never fly. So it has to go through the staged process where it's struggling, and then eventually it breaks free and it becomes a pollinator and a symbiotic life force in ecologies and builds multiple ecosystems. And so it needed to amass all that energy to go through such a transformative process where it could go from one ecosystem to build multiple ecosystems. And that's what I believe as our function of nature is. We're at that critical mass tipping point. And we can build symbiotic systems.

And literally watch.

The world get way better very, very rapidly. We're about to experience right now, right now, it's game on and it's happen.

There's signs everywhere of that. And so.

I founded the company to be a catalyst and like an imaginal self fuel source and hub. We're the first public benefit corporation incorporated in the Charter to holistically benefit all life, including the planet, through our products, services, ventures, partnerships. And so ultimately the end game goal is to be a catalyst to get to help us get into this next level civilization of equity for all. And really living in a symbiotic place where you can 3D print your hemp house for free that you grew because it's a weed. And then you can print your batteries that you're making out of it. And once we take care of food and physical security, then we get to create art and explore space.

Right?

Yeah. No, this is fast. So I've never even heard the concept that there's 3D printing implications in the hemp space. So with hemp it's actually strong enough to build structures that you could live in side that withstand the elements and things.

Yeah, great. So hemp crete is you can basically take a part of the hemp plant, blend it with lime and you get this material called hemp crete. And there's actually a concrete shortage on the planet. Right. I heard about this and people are like in the middle of the night bulldozing sand from beaches and stealing sand because there's a sand shortage.

Well, I know there's like, even around our neighborhood, there's these big. There's a golf course that went under and sold to a sand mining company. And everyone's like up in arms. But like it's probably because of that right there. It's expensive right now, it's crazy.

And it's not renewable in many ways. And so it does not hemp creep in and of itself. The one downside is it's not structurally bearing. We actually have ideas and patents on how to make it structurally bearing.

So you could do a framed wall one way.

You take a frame house and then use it as support. Non supporting but non load bearing walls. But you get. It's fireproof, it's bulletproof, it's antimicrobial, it's water resistant and it actually sequesters CO2 substantially. And so it's a super material.

For example, if we had hemp houses, the fire risk would go way down. So we're working on that actually. And then we've got this great partner, the IP holding co is the mothership. And then we create these subcos that bring in expertise from all the different arenas, let them operate and we build them to spec for the current, for whatever the arena Is, some for IPOs, some for acquisitions and JVs. And so we've got an awesome JV that's taking shape right now. Specifically on regenerative building materials and processings, you can make plastics. So Henry Ford made a model T out of hemp that was six times stronger than steel. The hemp plastics are back in the day. And diesel designed the diesel engine to be able to run off hemp seed fuel. So from a biofuels perspective, the reason that corn fell short was there's just not. The system didn't work have enough sugar and so you're actually putting more energy in than you were getting out. Now with cannabis, it actually does have enough of a fuel sour potential and sugar potential to have a proper biofuels input, which is awesome.

Yeah. It goes back to the whole system permaculture concept of like, okay, your output's going to be way greater than the input and that's always going to be key.

Exactly. And it's another design principle in permaculture is like stacking functions. And that was part of like when I was studying permaculture, I looked at hemp from a utility perspective and it's just, it's very. It's bizarre. It's got this multi. I mean there's over 50,000 products that you can generate from one plant that's very easy to grow for the most part.

And you can stack all these functions. So we.

Another thing is so from the part that you would make like the hemp creek from, that's one part of the stock, the other part. And you can make plot, you can make insulation that's way lighter and sustainable. That works out, competes from an insulation standpoint and EMF blocking even.

It's probably good with like mold.

You said like antimicrobial.

Yeah.

Most nautical ships use hemp rope and have used hemp rope for centuries because it doesn't rot with its antimicrobial super strong. So it turns out cannabis is the strongest natural fiber on the planet that we know of. It comes close to spider silk from its strengths. And so it's got this carbon arrangement that turns out it makes it useful and works perfectly that we've seen at low scale. These people figured out how to make super capacitors that were outperforming graphene in terms of its energy storage potential.

So that came out in 2014. And I was like, this is going to change the planet. The problem with graphene is that the current method is from fly ash from petroleum waste.

It doesn't scale properly. It's about $800 an ounce at minimum. That's exceptionally expensive, which is bottlenecked. But from an energy standpoint, if you have good super caps that are affordable, you could charge your cell phone in 30 seconds and have it last a week and say, for electric cars. So, like, Elon Musk was saying, like, the future of electric vehicles is not batteries, it's actually super caps. And so these guys got this bench task done, but then nothing happened. And so I was observing this because the implications are massive from transformation on the planet. And so then I was.

Like, randomly in a bar in Texas, and.

I don't know if you remember jetsmarter, this company.

Oh, yeah, yeah. Are they not around anymore? I do remember that, though.

They became. They got. They got bought, completely changed the model because their model didn't make any sense. When I joined, it was one time, like, 9k fee for the year, and you had unlimited lights on. G force.

I do remember we talked about. We were actually looking into that at one time.

There was just nothing in our area. Were like, God damn. Yeah.

It only went to specific cities. And if you didn't go to some of those cities, it didn't really make a lot of sense.

Exactly. And then so you had, like, LA to Miami, LA to New York. And then the principle of the empty legs made sense. Right. Like, and then. So if one happens to pop up, I was like, okay, I can see how that model works.

Yeah.

But these are regular chartered flights. I remember this one flight. We, like, look at it, and we're like, this makes absolutely no sense. That one's flown over.

Take advantage of it now all we got. Yeah.

We were like, okay. We're like, don't say anything.

But then, you know, I real, like, from an efficiency standpoint, it was great. And I didn't like the environmental impact. And so I was like. I was really thinking about that. And so I caught an empty lead to Dallas, had some meetings, and I was at this bar, and everyone had name tags on, and they were. So I asked the person next to me, I was like, what's the convention? He's like, oh, it's the biggest aerospace convention. I said, oh, that's fascinating. I was like, what do you do? He's like, well, I'm an engineer of jets. I said, oh, that's amazing. So I was just thinking about this. Why don't we have electric jets? And he's like, well, the batteries would be too heavy to have a proper jet. You know, the amount of energy needed. It just doesn't stack. I said, okay, so if we 3D printed graphene super caps into the fuselage, could you have an electric jet? And he goes, 100%, you could. And I was like, okay. So the reason we don't is because fly ash is too expensive. He goes, you nailed it. I was like, thank you. So I called up Wilson Sonsini. I was like, hey, here's the art that was generated. Why isn't it working? There's a problem here. And then also, did they do a utility process? Because I've got some inventions that I think would be very useful. And they cross checked, they didn't do any utility. They brought in a PhD from Stanford in battery technology. And he looked at it, he goes, you can never bring this tech past scale. That's why it hasn't got anywhere. I said, well, can we figure it out? And he goes, yeah. And so we figured out how to scale up graphene.

Level performance of super caps from hemp of a different part of the plant. And we actually brought it to Lawrence Berkeley labs, the national labs of energy. It's like the second highest concentration of Nobel laureates in the world, I believe. And they looked at it and they were like, oh my goodness. The lead guy was like, we could use this for the monorail.

And I was like, yes, Hell yeah.

Got stoked. I was like, this is amazing.

And so we're in cradle with them. They believe that we're going to be doing the whole battery of testing to see how it scales. But from the theoretical, the good thing is it's physics or physics. And so theoretically, like, if it checks out, it's not like a new cutting edge model. It's pretty much the same as it's always been. And so they're confident it's going to scale up. And they believe between 8 to 12 months we should have full commercial scale capacity of these super caps.

Holy crap.

Which is crazy.

I'm just hearing you. I mean, obviously you have the pattern recognition. You have the background of knowing how to spot a problem or an inefficiency. But then you also have this extra drive where you're just like, wait, hold on. You say it's not possible, but let's figure it out.

Yes.

How do you do that? Or do you do that with everything? Or do you just know it when you see enough patterns? I guess Stack, you're just like, all right, someone's got to figure this out. It's got to be possible.

Yeah, I mean, mental models, I've been training myself and so the more mental models I upload, there's a book called Super Thinking, which is amazing. And it just has all of these mental models that you can Learn. And then once you start using the mental models as a base, when you come across a problem, the pathways become much more obvious. So I'm getting better. It's a skill. And yeah, I've always loved puzzles. So, like, if so. And then I'm also a bit of a, like a rebel. And so, like, if someone says this can't be done, like, it just drives me to like, I don't like that phrase. We can do. We're weird. Like, we don't have superpowers in terms of, like, we can't shape shift. Right. But we somehow, like looked at a bird and then managed to make a steel object fly.

It's crazy.

So, yeah, I mean, you just had that motivation. You combine it with mental models and then you have your back. Like, obviously everyone can do this in their own skill set. You start somewhere with that, you're just probably genuinely curious in, and then you stack it up with mental models. And then pattern recognition, I guess give us some of the. Would pattern recognition go with the mental models thing, OR Are they 100%?

It is, yeah.

Thinking is like. I mean, it's worth. Like, we don't get taught it. And so some people just are more systems oriented. Like, I am not good at, like, I can see how things should fit down to, like the nuts and bolts, but I'm not the one to get into the nitty gritty.

Right.

That's just not my strength. And so. But anyone can apply it. It's systematic ultimately, particularly if you're so. I think the.

Real hack there is flow state because our brains are pattern recognition machines. That's the biology of a human. Right. We're good at seeing stuff, figuring it out and adapting. And so our unconscious mind is a supercomputer. It's an organic supercomputer that is analyzing, I believe, make sure this is approximately 30 billion bits of data per second. Insane amounts of information. And at best, our conscious. Where we live and our personality is prefrontal cortex is about 30 seconds. 30 seconds.

It's like nothing.

It's not that. Yeah, exactly. So basically we've got a supercomputer, quantum supercomputer versus an old punch card machine.

It wins every time, and so ultimately it drives the show. And so I'm also passionate about helping people heal. And what trauma is, is essentially it's a fixed action network that. That kicks that when we go through a trauma, a serious event, our unconscious pushes record and it locks into place everything that was operating that enabled us to live and not break mentally and so it's actually this mechanism. And so it makes sense from when we had saber tooth tigers and like, our lifespan was pretty limited to always have like, you check the bush and there's no saber tooth tiger. But then you hear the rustle of the wind, you know, it's not there. It's still better to on the odds to run anyways.

Yeah, right.

So that's. It makes sense why we have this mechanism. But it's also kind of a sick joke because.

It runs the show, it pushes record and consciously we can't access it. So all trauma is just a set of tapes with no one home. And then, you know, we've experienced it where we're like, oh, I'm never going to do that again. And part of the sick joke is like we just primed the mechanism by thinking about it. And blood flow just went to that region of the brain that actually sets us up to replicate it. And then you get hijacked. Blood flow leaves that part of the brain where we live and the unconscious kicks in and it runs the game. And so that's trauma. And so I wanted to figure out.

How we can access this unconscious part of the brain. It turns out when you have parasympathetic nervous system engagement, you can consciously go into the unconscious and begin to rewrite the scripts. And so if you can prime your unconscious supercomputer to do consciously what you want it to do, not just things that were the most extreme points of our life, behaviors, you can recode that and then load in what you want. And now you've got a supercomputer running Data analytics unconsciously 24, 7, aligning you with what your goals are. And so I found for me, the best method was a particular lineage of eft called pro eft.

And that's the tapping.

And so it engages parasympathetic is what it's doing. And when you hit these points, when you get your parasympathetic nervous system engaged, now you can consciously go in and one of the.

You got to accept it as it is before you can change it. It's the paradoxical thing.

It's being aware of it.

Not trying to change it. It's just like, o, okay. And it helps to frame it, realizing that these things that we don't like about like ourselves, these patterns are really just coping like they were birthed out of self love. And ultimately so that when you accept it as it is, then it goes all right, and then it basically becomes the neuro, it becomes malleable. And then you can rewire these unconscious networks to then start doing what you want. And one of the ways so eft you can be very, very tactical. You can go into it and just. I call it neural sculpting. You, you can sculpt your neurons. And it turns out the endocannabinoid system is responsible for regulating homeostatic balance for the entire body. And so people with what that means is it's like the conductor of the body's symphony of parts. It's the supercomputer that's monitoring including our brain, but literally every system of the body from digestive to skeletal, cardiovascular, respiratory, the whole unit is regulated and monitored by the endocannabinoid system. And we artificially cut our nutrient source of the system by prohibiting Cannabis in the 30s. All of our ancestors had regular access and intake of cannabinoids for millennia. We know at the beginning of agricultural from hunter gatherer in China is when it was documented as a cultivated crop. And then there's evidence that it was there used. It's been there for 36 million years around.

Used by humans prior. But we don't have like concrete evidence. We found fibers that are likely hemp fibers, but we can't. It's too far gone to like fully identify. But anyways, since then the Scythians got it and then they brought it to the Greeks who brought it to the Romans. And then anywhere Rome went they brought cannabis and it also made its way through the Silk Road, then went up through the Nordic pathways. And so it's been ubiquitous for thousands of years. And then the primary intake would the oldest cookbook on the planet is a Roman cookbook. And in it contains an oldest printed cookbook on the planet, contains a recipe for cannabis flowers and infusing spicknard oil with the THC and CBD and the other cannabis. And so they would have it was a base material so they would be eating. But then also when you grow a crop, you feed the greens that you're not using to your animals. It's just what we do. Right. And so Colorado CSE did the study where they had hemp fed chickens and then they. They never really published it. And I know one of the people who's monitoring the design of it probably because of the implications for the industry. I'm sure it would disrupt a lot of companies because hemp fed chickens they found had up to 1% CBDA content per egg. So that's very. When you cook the egg? Yes, it's when you cook the egg you decarboxylate, it makes CBD and there's some loss. But if you're getting like around 200mg of CBD per egg to give perspective, like the max, max fat soluble formulations are like 5,000 and they tend to be just the isolate as opposed to the full spectrum, which works better, but like 5000 meds. So if you divide that by 250.

And finally it tracks because when you look at the clinical data of efficacious dose of CBD the bare minimum threshold is 250 mags and you really need more than that. So the majority of people in the current arena are getting nowhere near enough CBD to properly nourish and engage the endocannabinoid system.

Yeah, because it seems. Well, because obviously it's a natural occurrence in our body. But then if we're not supplementing that in our body, which what, we all have different levels that are probably better for ourselves. Right. Like we're all kind of slightly different molecularly. But if you're not supplementing that, then that's probably why you're taking a tincture of some cheap CBD you just bought off of Amazon or something and you're like, I can't feel this or I don't feel like it's doing anything for me potentially.

You're getting placebo.

Yeah, yeah.

And then if it's full spectrum, my hypothesis, because if it's full spectrum, it just means that there's trace amount of THC still in it. And so the legal definition of hemp is any cannabis plant whose THC is below point. And so if they're getting a full spectrum, they're not getting anywhere near enough unless they're drinking whole bottles, which would be very expensive and quite unpleasant.

They're getting traced amounts of THC and when it gets metabolized through first pass, when we eat it, it becomes a compound called 11 hydroxy delta 9. And that compound is quite bioactive at very low dosages and so that is likely giving people an anti inflammatory benefit. So what people are. But it pales in comparison to giving the proper amount of engagement of the endocannabinoid system of bare minimum 250 and up.

And you look at the eggs, right. If it's 250 per egg around, no one's going to pay 40 bucks an egg.

But our ancestors had this regular and we also smoked the plant. The Scythians would have they just found and verified on these Scythian basically incense burners, THC and CBD resin. And so like, we knew that they did it, but we didn't have concrete. And so that was just discovered. So people would. And it was never socially taboo either in the states. And so the first cannabis laws in the US were you would be fined if you didn't grow hemp. And it was only.

The first flag was made out of hemp. And then they talked about, the founding fathers were in correspondence talking about planting India hemp, which is indica, which would have been high THC and higher CBD at that point, but not for fiber. So there was a distinction of fiber varietals, which would have been higher cbd, which would more so be fed to the chickens, and then the higher THC varietals that would have been used for likely smoking. We don't have direct evidence here, but we know other cultures and then also eating. And it was definitely part of the pharmacopoeia of usage of tinctures. And then in fact we found if you look up hashish candy.

It'S a pre prohibition, where it's talking about ganja hashish candies, that they had two generals talking about how every soldier should have this in their pocket. There's no side effects. It was integrated and fully acceptable until prohibition. So we're living in this anomalous period where we artificially cut these micronutrient complexes out of our diet and from direct consumption. And essentially, like you were saying, like, we produce B vitamins in our gut, but we have to eat B12, right? From the bacteria, but we have to eat B12 to have a proper level. It's very similar to cannabinoids. We produce cannabinoids in our body, but to optimize and properly nourish the system, we need these micronutrient complexes of cannabinoids. And so that goes back to having a healthy endocannabinoid system. Our hypothesis is that, and it's been demonstrated that.

Trauma also gets locked into place because the anticannabinoid system does selective neural trimming on its own. And we found that higher proper amounts of cannabinoids can do fear extinction and actually just selectively cut out only the traumatic memories and networks. That has its own self editing system that has been artificially dampened through prohibition. And also when you go through a stress event, our body deploys cannabinoids to buffer the oxidation.

And because of our removal of it from the diet, we put ourselves in a negative feedback loop. So we have our endogenous cannabinoids go buffer the oxidation. But then the oxidative event actually increases this enzyme called faah that kills the anandamide. And so we're stuck in this negative feedback loop. And when you take higher amounts of CBD in a full spectrum, it naturally modulates FAAH and enables the anonymide to continue to circulate, which in turn, we know the endocannabinoid system engages parasympathetic response selectively. And so it gives us this ability to have rapid reprogramming and deal with more traumatic networks and reprogramming the brain, essentially. And then this was like a. We went way.

But dude, this is great.

This is great. The y' all are awesome. It's fun. It is the. It turns out, flow engages parasympathetic nervous system. And.

And parasympathetic is the nervous system. You can't technically, obviously you can, but really control, like, that's the thing that most people feel like, ah, that's just how it is.

Right. And sympathetic response. So it's like if we're trying to consciously change our unconscious, it's like yelling at a television to change the channel without a remote. And then just to add in extra frustration, it doesn't just like, stay the same channel. It actually turns the volume up.

Yeah, right. It's like, this is keeping you alive. Right.

But no one's home. It's just a set of tapes. And they did this study of showing psychedelic facilitated therapy with MDMA as well as psilocybin, psychedelics and MDMA can. Can stimulate again parasympathetic nervous system engagement, which gives the remote basically the going. And they found that in psychedelic assisted therapy with veterans, it was three sessions with guide. So like consciously retuning things that the soldiers, the veterans did not need antidepressants. They were clinically through the woods for the most part. There's still going to be serious results. They also found that they took.

Veterans surfing, got them into flow, and then did the psychotherapy assistant, and in five surfing sessions, the same results. So you can get the benefit via flow state. And that's where like exercise actually. So we used to think of the runner's high as endorphins, and that's a part of that. But really it's a spike of anandamide. And so, like, that blissful benefit afterwards is part of the endocannabinoid system being more engaged. And anandamide is named after the Sanskrit word ananda, which means bliss.

So it's that kind of blissful state that gives us these benefits. So that's where flow engagement can be very therapeutic. But beyond that, when we're in flow, we're actually. The neurochemical state is we've lost blood flow in our prefrontal cortex to a degree. And we're surfing between the unconscious and conscious. And we actually get to consciously, to a sense, access these neural networks of the unconscious. But it's going between gamma. No, no, no, not gamma, theta, and I believe beta. So it's surfing conscious and unconscious, synthesize all of this pattern recognition that our brain's doing consciously. And so my buddy Steven Kotler, who's like one of the experts of flow.

Is on our advisory board and.

Oh, I just lost my train.

Well, you're talking about flow.

Yeah, yeah, yeah, yeah. And so they did these studies on.

On executives. Deloitte looked at executives in flow state, and the same exact. So they looked at performance, and two days of work of the executive in flow was the equivalent of five days of work of the same executive out of flow.

I read that. I remember. I think I read that from Stephen. Yeah, his email list or something. I was like, what?

It was interesting. Go ahead, go ahead.

It's insane. That's a huge performance increase. And that's where from accessing pattern recognition, the best thing we can do is to prime ourselves to get into flow. Because once we're in flow, that's where these connectivity. We're not consciously, but we're able to consciously access the gems that everyone's brains always pulling in. So to have that pattern recognition toolkit, I would say flow and optimizing for flow is the best thing we can do.

Yeah, yeah. What you were gonna say is, yeah, Steven Kotler. We were actually supposed to record with him earlier today. He had to reschedule. So.

He was booked to be on the show, literally the interview right before you, but he had to reschedule last minute. So we're interviewing him in, like, two weeks.

But I meant to be talking to him at 4, but he had to reschedule, so.

So his excuse must be legit.

So I wanted to ask a little bit more about CBD specifically. Is there any way to know, like, if the CBD you're taking is working for you? Because I've used, like, different CBDs over the years. I have some Ohio Energetics right now, and for me, I've almost felt like, is it a placebo? Is it doing something for me? Like, I can't ever really tell if I'm getting any benefits from using cbd. So I'm curious what your take is on that.

Yeah, so I'd say okay, so from like a checklist perspective like number one, if it's fat soluble you're really not unless you're getting 200, you need about 250 milligrams bare minimum. But more data kicks in around 500 meg and up to really get that's where the data shows that you're getting like real clinical response then. So if it's like that soluble you're gonna have a really hard time getting an active non placebo. Slash that anti inflammatory benefit of the Delta 9 if it's in there response then from a topical perspective though fat soluble formulations work great. So you can so using it topically for like if you just worked out and you're sore, the fat soluble complexes work really well. But from in terms of that that doesn't make it into the bloodstream and it doesn't nourish our endocannabinoid systemically that way. So it's gotta be solubilized or combusted. So if you have a vape of it, it will work. You're gonna get much better bioavailability. But what we figured out with our tech is we can get the immediate absorption bioavailability enhancement where you can get an active dose. You'll actually feel.

With a couple droppers and less. Now think of our endocannabinoid system as like an engine that's been idled. Most bioactive compounds need a loading dose phase and then once it kicks in then you can lower dosage. So thc, you build tolerance, cbd, you actually have inverse tolerance. It's the kava where you need less overtime. But you got to get enough in to prime the pump and once it's on then it's engaged. What's really interesting and challenging with cannabinoids is the it's not a linear curve of efficacy and dosage. The more you take doesn't mean it's more effective. In fact it's multiple bell curves. So a higher dose can be substantially less effective than a lower dose. And the challenge is with a fat based formulation you have no idea where you're at on the bell curves. You're shooting in the dark.

Interesting.

And then to add an extra layer of challenge is it appears to be modulating and it's a moving target on a day by day basis. Oxidative stress. And so some days you may hit a sweet spot and other days you could be totally ineffective in dosage. And so for like Serious situations on, like our life science end, you really don't want to miss an effective dose. And so what we figured out was there's this amazing phenomena with our bodies that's unique to our tech with the immediate absorption and the bioavailability enhancement where our tongues will actually modulate flavor on the spot as you change your dose. And it will go from very bitter as you go up the bell curve and you find the sweet spot of dosage is literally, literally, literally sweet.

Cosmic Easter egg that just unlocked.

And so we discovered this phenomena, right? And so we knew it was happening, but we didn't know the pathways. Like my hypothesis was it's endocannabinoid receptor interaction that has this feedback. You see it with zinc. Zinc will taste like water when you're in ineffective range. And when you get the right load, it turns to like a nasty, fuzzy, metallic. Good thing with cannabinoids is it tastes sweet. It starts more nasty, more bitter. But.

Subsequently, after we made this discovery, these Japanese researchers and Japan like leads the way in flavor science like unami. And it turns out.

This paper came out and one of our practitioners said that researchers discovered that the endocannabinoid system causes selective sweep modulation of the tongue. And so that we know now the biopathway in which this feedback loop operates. So you can titrate your dose and pinpoint an effective dose on the spot for that day, just using your own feedback system with your body, with our formula. And so if you don't get a response on the first sweet spot and it's going to be very, very sweet, if it's half sweet, half bitter, you're halfway up or halfway down a bell curve. You don't know. It's going to be some efficaciousness, but not like proper engagement. It's really important to prime the system enough on the first, and then after that you can kind of, if you don't want to play with dosage of flavor, you can ride the laws of average and some days hit it and some days not, but you want them on.

And what's fascinating is the endocannabinoid system works in like triage. So it's monitoring every system of the body and it determines which system is most in need of cannabinoids. And we'll deploy to that system and then just run through the triage checklist. And so most people.

Top of the list is nervous system. And then funnily enough, we discovered, and it makes sense is the eyes. The optic system tends to be targeted on top of the chain where. Right. In the age of sabertooths, you lose your vision, you're done.

You're done.

It makes sense. It's a top priority. But if you take it and it's sweet, and then you've got something going on that it didn't take care of within, like, a minute with our formula, it tends to be less.

If you go to the second sweet spot, it will go back to bitter again and then back up the sweet. The second sweet spot, majority of the time, what we consciously think is the number one thing, it's on the list. And so that's a hack of, like.

So you're basically going far enough to, like, hold on. I still got to get to this thing. Whatever this thing. I feel off, like I'm foggy or something like that. Or just. I feel like somehow it's like, all right, it's gonna hit it eventually. Gotta ride another.

Majority of the time, the second bell curve, it's on that list if it's not on the first one. And so it could basically, like.

Right.

Like, we could. We could have just, like, had a. Did a marathon. Now, if you did a marathon, I'm confident that the first sweet spot is gonna take care of the.

Unless something really is going on with you. But let's say you're more tired that day and you haven't gotten that alert feeling, because CBD can target adenosine receptors, which are the same receptors that caffeine targets. And so it's not just a sedative at all. It's a modulator. It's a super adaptogen. So it tunes whatever direction your body needs for overall body balance. But let's say you're still foggy at this first sweet spot. It could have gone to your digestive system or to your bones. You're not going to. You're not going to feel it. Right. If it's in the digestion.

So.

Meaning.

Yeah. Like, if you have some issue. Yes. Somewhere else. Like, you're not going to feel that effect that you think that you were going to feel with cbd. Yeah.

Particularly if you're getting. If you're in the effective dose range and you know that you've got the sweet spot. So it, like, really boils down to our tech from that immediate knowing and actually feeling it. But we get tons of people who come to us and they're like, I thought CBD didn't work. And this is the only CBD that I've ever felt. And it makes sense on the science.

Yeah. And so the second sweet spot, you will majority of the time actually feel what you think is if it doesn't make the first triage check.

Yeah. So with your cbd, your CBD is actually, you've got like a patent on it being actually like a water soluble CBD too, right?

Yeah.

But so if you were to mix it in like water or something, it's kind of just like a guessing game though, right?

Yeah. You'll get modulation if it's just in water. Now if you put it in juice, you'll still, if you're really paying attention with the palate, you'll notice the change, but you have to drink the whole, like it's just much longer. Right. And so some people do that and they just start with like, we know on average most people need two full droppers of our formula, the kickstart. If it's more intense situation, it can be higher, but that on average it's 2. And then after that it's less than 1 to 1. Depending on your oxidative stress that you're dealing with. Entrepreneurs tend to have more. Right.

But yeah, so you can, if you don't want to use the feedback system, you can just do a dropper, you know, start with two, start with three, and then do a drop per day. And you're going to, and you're going to notice through the, you know, just averages, some days it's going to be more on than others. But overall you have been nourishing your system that is responsible for every other system of the body. So you're going to start waking up feeling way more on. And so Stephen and I, he's an advisor and we're running the first studies on cannabinoids and how they impact flow. And so it also is going to start to optimize our hypothesis and it's going to depend on the individual, depend on the terpenes and depend on the cannabinoid ratios and also different stages of flow because flow's not right just when you're on. And there's also the recovery stage and it's a cycle. So there could be cannabinoids that are better for the different stages of priming.

I'm not going to. When you talk to Steven the hippie speedball.

Hippie speedball.

All right. I have to remember that sounds fun.

It's a hack for flow state.

Okay.

And so, yeah.

Doing it that way is like less than ideal if you're not fine tuning. But if you don't want to do that, you can just do it. That way. And you'll notice particularly like when, if you stop taking it and it depends on the individual, like, what's going on. Right. Some cases it's going to be very notable very, very quickly, and others it could be if you're like. So one thing that's interesting is that there are different, like you mentioning different levels of endocannabinoid system.

Optimization innately in different people. So some people are much better at producing cannabinoids and regulating it than others. And what I found is if they get sweet right away and they've never had it before, I can ask them on the spot. I'll say, so I imagine you sleep well and they'll say, yup, you're not in pain often. Nope. And you probably don't get sick very much. And they're like, yup, nailed it. And so like that. That is an indicator that they are naturally abnormally effective at producing cannabinoids. They still can benefit from them. So those people may not notice it as much if they're like in their zone, but they'll start, they will notice that they're sleeping better, they're focusing better, all those things. Whereas other people, if it's like a real notable need, and ultimately, I believe every human from a nutrient perspective actually needs dietary intake, regulate consumption of cannabinoids, particularly because we're in the modern era and we're dealing with more oxidative stress responses than any other period. Right. Like you used to have these again, the sabertooths. Right. You're chilling and you're hunter gatherer. So you worked really hard for eight hours, but then you're just kicking it by the fire and all of a sudden a predator shows up. Now you've got a stress event, but then you go back to this kind of homeostatic calmness. Whereas when we go to hunter gatherer to agricultural now, you've got a massive uptick of oxidative stress. There's more disease, there's more work needed. And so oxidative stress levels rose. And a leading hypothesis of why did groups go from hunter gatherer into agricultural would be fishing. So if you found a stream, you could stay in one spot and get a constant food source. But the technology needed to fish was a net. And so that invention of a net is one of the likely reasons of how we went into agricultural. Now, cannabis was used for nets, and we know in the beginning of agricultural it was being used for nets. So there's a high likelihood that it was the driver or a driver that brought Us into agricultural now with that oxidative stress uptick, you feed the cannabinoids. They were eating it. And so, like in the Yellow Emperor's book.

Cannabis is one of the three great treasures. It was one of the prime herbs. You go to Ayurveda, that's the region where cannabis moved from. It's one of the great treasure herbs as well. And so it was known as, like, this is an ultimate. And now that area tended to have higher THC varietals, but there was going to be a higher CBD balance. And then simultaneously the fiber side would have been present and so that would be fed to the animals. So the. The people were eating the cannabinoids that.

Way everybody had the fuel. Yeah.

And so the oxidative. So on that one we can say we don't know. Right. Certainly. But that it was a catalyst that drove a shift of society. And simultaneously within it contained the micronutrient complex to fuel our endocannabinoid system to maintain homeostatic balance in the new stress environment that it created. That's another permaculture principle, is like within the problem is the solution. And so it's reframing how you're looking at problems to find that solution. Now we go to the next iteration. It was the technology that led us to use nautical, the term canvas. The etymology of canvas is cannabis and.

Cannabis, everything is related at this point. I love it. It's so fun.

It led to nautical exploration. But then with that going into the industrial era, it was actually used as varnish and fuel source for machinery and lubrication for mechanized industrial process. Cannabis was the chief crop. And so, like, the whole point of, for Britain was, for Australia was to set it up as a cannabis colony as well as.

Prisoners and all that.

Yeah, well, so they set the prisoners first to, like, us and then we rebelled and then they shifted to Australia.

And one of the primary crops that Britain wanted was hemp. That's why it was required by law to grow hemp. You couldn't not grow it because it was feeding the Industrial revolution and Spain, anywhere they went, they brought it into the Romans brought this crop and technology to Europe and Britain and Spain. And then.

With industrialization, you have this massive uptick again of oxidative stress. And so then we know, like Victoria used cannabis for cramps and then it was in the dietary supply. Everywhere was ubiquitous. And so we had this oxidative stress uptick with this new epoch. Lo and behold, cannabis was there providing the nutrients to balance out and deal with the homeostatic balance needed for this new era. Fast forward into the modern era. We artificially cut it out of the diet and 1, 2 punched ourselves with this massive uptick of oxidative stress that no one had experienced to levels before. Close to coupled that with eliminating the nutrient source that enabled us to have balance in that new epoch. And so what's fascinating is cannabis has appears to be a catalyst for these different epochs and provides the necessary micronutrients and abilities to handle and stabilize, which is what it does. The endocannabinoid system in the body is stabilize and balance. And so then.

We know that needing to pick between more than six choices. Like when you go to a restaurant and you read like or I guess starting to again, what are restaurants will.

Remember? The day.

You look at it's like these massive menus and you're like oh.

Man, you get that it's the paralysis of choice or whatever it is. Yeah.

Yes. And they've studied that. If we have to pick more than six options.

You have a notable oxidative stress uptick in the body that's like quite intense and it actually increases faah. The enzyme that destroys anandamide. So we know if that's a notable oxidative stressor that we deal with. Think about how many times in a day you're dealing with an oxidative event.

Just think of the media, think of advertisements, think of just decision of like I want to buy a car, you know, I got like 8 car or.

Whatever grocery store, right? You're like I need ketchup. Oh shit, 20 ketchups.

I'm screwed. Saber tooth down the aisle.

Feeding our bodies on the cannabinoid system. One of the cool responses is like we get for people in LA. They're like I was on the 405 and I was calm where I normally would be losing it by now. And so it's like fueling our body's force field of daily oxidative stress events and helps us stay balanced and feed that system whose design is to maintain balance. And so yeah, it enables us to enter and now it's going to lead us into another epoch from a material standpoint with the super caps. And essentially it's going to catalyze our ability to be able to completely replace for the most part. And it will take time obviously, but petroleum and get into a symbiotic, regenerative, non toxic, thoroughly balancing and abundant ecology and system for a living while simultaneously enabling us in the age of information not get stuck in negative Feedback loops and instead go into positive feedback loops and synthesize and it's a crazy plant.

We need it, man, more than ever right now. The planet needs it.

I call it the imaginal cell.

Food.

It is, man. This is fascinating.

Yeah. I mean, there's still so many topics that I want to go down.

Maybe we'll have you back on another time. Bring Steven in there at the same time.

Yeah. One thing that I am curious about, and we could kind of. This could be the sort of last little rabbit hole we go down is so when it comes to thc, right, from my understanding, you can actually use CBD to sort of counteract the effects of thc. If you went a little too far with the thc, is that like proven to be true so far?

Yeah. So yes, to a degree. If you. Okay, so THC binds to two known receptors in the brain. One is called CB1, the other which is what our anandamide binds to naturally. And also a serotonin receptor called 5ht2a, which is the psychedelic receptor. So that's where cannabis, the CB1 is the stoned effect. And the psychedelic component of cannabis is the serotonin.

Agonization. CBD binds to a different site of the serotonin receptor and shuts it down. And so it blocks the psychedelic component, but you're still going to be stoned. But it's also got its anti elixic effects, so it's calming. So it could definitely helps bring you down a bit. Now, we figured out the other part of the antidote, and it's a compound called pregnenolone that our brain produces is it's like the master hormone of our body. Pregnenolone binds to CB1 the way that CBD does to 5ht2a and shuts it down. So we figured out the challenge was pregnenolone doesn't get into the brain easily. With our encapsulation technology, we can get it right into the brain. The combination of CBD and pregnenolone is the antidote THC intoxication. We've got the patent issued on that and our formula of current form. Five minutes, you're sober.

Oh, that's amazing.

If we're talking about like weed bars and stuff like that, it's like, well, that should always be a prerequisite. Like.

Yeah, it's like you could have. You could have bars like, like they have cigar bars now where you go and, you know, you smoke with your friends and before you leave, you take this pill or whatever it is and you're good to go home.

Wow. Gnarly.

Yes. And then also from like a. A safety net of the cana curious standpoint of knowing that they've got an exit option, it's gonna enable people to explore it way more. And THC is substantially safer than ethanol, right?

Oh my God.

More destructive.

And then additionally. So when people look at the side effects of THC with short term memory function and like fogginess, the downsides, what I think is my hypothesis is that THC we know used to have much higher CBD levels until prohibition. When we started artificially just focusing on thc, we started inadvertently breeding out the cbd. So old cannabis that, you know, the Greeks and the old days smoking had a higher CBD content which, which in turn balanced. It's because CBD increases anandamide, THC blocks anandamide from hitting CB1 and it throws us slightly out of homeostasis, which is the euphorian and the high. But then there is this built in when we had the dietary intake back in the day of CBD to then recalibrate the system.

And so it would rebound. So my hypothesis is that the quote unquote, negative effects that are basically nothing you can't die from. It's like the safest plan.

Would have naturally would have been less before prohibition. And so if you take, you can use CBD as an altitude enhancer, essentially, where if you have high THC the next morning you can take cbd, it's going to reinforce, calibrate the anonymide and reset the endocannabinoid system in the brain, the CB1 receptors, and mitigate the fog and basically bring you back to balance. And so you can use a cycle pathway to really optimize it with less negative effects and to not only can it work as the antidote, but on a biorhythm standpoint, you can use it as a calibrator. And then funnily enough, if you take it right before.

Again, it's like with the tech or combustion. That's the only way to get that immediate response and have proper bioavailability. If you preload with CBD, the anonymide agonizes the CB1 receptors, it turns them on and basically makes them more primed for when the THC hits. You can use less THC and get more intoxicated. So you can use it to get to bring you down or to bring you up more. It's an altitude adjuster.

Yeah. And I've also heard of like, of how you can Kind of adjust the feeling of THC with cbd. So if it's like hyping you up, getting you a little bit too, maybe too antsy or whatever, it could bring you down and kind of chill a little bit, but still have that euphoria and all that.

Exactly, yeah.

Should we do another rabbit hole?

Let's do it if you've got the time. I mean we've got another 20 minutes we could go if we need to.

The.

So just came out. DARPA funded 27 million to study psychedelics to make them not psychoactive.

There's benefit, right? Basically we don't want to have inebriation of the soldiers, but we also want to have the ability to treat PTSD and depression. And I think there's a therapeutic benefit of the psychedelic experience that being. And they got like flow will help too. But not everyone wants to go surfing. Five times is a much easier pathway. And so actually the VA now allows EFT for veterans. It's awesome tie in having a healthy endocannabinoid system. It's going to work way faster, way more effective.

But we built these patents on combining cannabinoids with psychedelics. And so the same way that CBD shuts down THC on the serotonin receptor, the same receptor that psilocybin, dmt, LSD target that gives the psychedelic edge.

But.

It doesn't stop activity at the 5ht1 receptor which has the antidepressant and these other therapeutic events. So you can combine them and essentially get a non psychoactive or less psychedelic compound that still has.

The antidepressant effect.

So we built the patents around that and before we knew there was benefits. But anyway it seems like it could be the problem when you start playing with new compounds is and you start changing things and modifying it chemically, particularly with the endocannabinoid system, it's a bad. It's not good to mess with the master system. Like the last clinical study on a synthetic novel cannabinoid like compound killed I think seven people in stage three trials.

Oh man.

And then you hear about Spice and K2 and all these synthetic cannabinoids. It does kill people because it's just. Whereas THC would never kill anyone. Like it just doesn't. And so anyways, there's like this whole new therapeutic window where we can take two organic compounds that are safe like psychedelics are again way safer sunsetting and all that, but essentially get these new pathways by combining them without the risk factor of.

Modifying compounds. That's a whole Arena. That's going to be really fascinating to study.

That's amazing. Yeah. Well, we'll definitely have to do a round two, if you're open to it. I think. I actually think it would be a blast to have you and Kotler on at the same time. And I'll have a big discussion around all this kind of stuff, flow state psychedelics, like, all the implications, the future tech that's coming out. I think that would just be so much fun.

Yeah, yeah. Because you mentioned. I didn't say it earlier, but you were saying stacking systems and all that. And I know that's what Steven's book's all about, the newest one, you know, Future is faster than you think or something like that.

Yeah.

It's essentially stacking, compounding systems on each other. It's like. Yeah. They don't just stand alone, they actually.

Tat tat, tat, tat, tat.

Exactly. Which I love of, like the patterns in nature continue to like is the endocannabinoid system regulates all the subsystems in the body. And how it is the mycelial web of interconnecting all of these different stacked functions. And it's making sure that they're firing at the right level, at the right time and balance for overall harmony of the body. And so it's weird that, like the cannabis plant enables us. It's going to open up all these pathways of technological implications to further and stabilize and integrate all these different systems and technologies. And it's doing it on a macro level and simultaneously doing it on an internal biological level.

It's the keystone. It holds everything in place. It's the super.

Yeah, it's very important. I wouldn't say it's like the only. Right. But it's like a super critical component and it's funny.

So CBD has been demonstrated to create neurogenesis in multiple regions. It stimulates new brain growth, including the corpus callosum, which is like the part that bridges right and left hemisphere. And. And Albert Einstein had like a really big corpus clone, so he was able to integrate these systems more easily. And so CBD can enhance neurogenesis in that part of the brain, but it's selective. It does it for homeostasis. What's fascinating is like, the only time that Mitch McConnell and Chuck Schumer were together smiling and giggling was on the hemp bill.

It actually like unified left and right as it's a system.

It's all figuratively. Yeah.

Just. It's such a. Wow. And it really will. It has the Ability for us to unify and come together and find balance and harmony. And it's just a privilege to work with this plant. And, like, that's ultimately, like, you know, we're stewards of it. We're going to be open, sourcing when the time's right. And, like, it's just a blast.

That's brilliant, man. I mean, I love what you're doing and what you're bringing to the world. And you have luckily this whole web that no one else is really thinking of, or if they are, they don't have the resources or the push that you're doing to all these folks to do better and find solutions. Tell us really quick because how people can get a hold of this stuff, too.

So I know you set up a link or you will. Yes, for sure.

So we'll have a full special offer just for your audience, and we'll hook it up with, like, epic deals and sweet.

Yeah. Do you have a link right now? We could shout out. Or we'll just link it up later.

Yeah, yeah. So it should be.

Well, how about this? I'll shout out a link, and then we'll redirect it to whatever link you create.

Let's do that.

If you go to hustleandflowchart.com cbd so hustleandflowchart.com CBD we'll make sure that links over to Will's stuff, and it should.

Be Ohi energetic FedEx hustle and flowchart.

Okay. We'll make sure they both work.

Yeah, exactly.

Right on, man. Yeah, y' all are epic. Dude. It's been great. And we just had the pleasure. I mean, the fact that we were able to try some of your stuff out, Lisa, and I'm sure you coordinated and got us a package. I mean, thank you so much.

Of course. If you have any questions or anything on different ways to play with it, you can put it in a bath. CBD soaks. It's transdermal with our tackle.

What would you use for the elixir? The elixir. Okay, gotcha.

Yeah. If you put, like, two droppers in.

A bag.

It'S like a deep tissue massage on steroids.

Oh, my God.

Wow.

Dude. All right. Yeah, I'm sure there's, like, a million hacks out there. Do you guys have a page or a resource thing that says, like, here are all the cool hacks.

We have, like, limited. We're going to keep developing it. So we've got the bathtub one.

Terpenes we talk about.

Yeah, you can do the brain FM thing. Combo with essential oils.

Yeah, yeah, yeah. And you can. You can, if you don't want to go to the second, go through the whole process of, like, going to the second sweet spot. You can basically use a terpene to bump to the top of the triage list where the cannabinoids go. So, like, if you're. If you're burning the wick at both ends and your body's like, I'm going to slow you down for recovery. You're like, that's great, but I have to go do this thing. I don't have that bandwidth. You can smell the peppermint, and it will basically redirect the CBD to go to the adenosine receptors and give you focus and alertness.

And that's. The terpene is through the essential oil.

Essential oils, exactly.

Hit it with a cbd and then boom.

All right, so you can choose your function to stack it to the top of the list as another hack.

I follow you. Well, the double thing, that's where I got to go, because I haven't gotten that far with it, so I'm like, ooh, there's more to be had.

Have you gotten it to fully sweep?

Yes, but. But I haven't taken it past that. Yeah, see, and.

And what's cool is you. I mean, like, at a certain point, your body's just going to flush it out, but, like, you can go up to. To the third sweet spot, the fourth, and all you're doing is just taking care of more systems on the list.

Yeah. And that's the stacking, really. Right, Exactly. Like, you just stack, stack, stack, stack, and. Okay, I got some playing around to do that. It's gonna be fun. I got a little bit left.

We'll get you. Y' all are legends.

Thank you, man. Hustleflowchart.com CBD Go get Will's stuff. It's amazing. You have a whole bunch of stuff there for him, so. Thank you, brother.

Thank you.

Thanks so much for tuning into that episode. I hope you dug it. I know Joe and I dug it. I actually kicked Joe out of the room. He's not here right now. Because I wanted to tell you about a tool that I really, really dig. We use it in our business. We recommend it all the time. It's called Easy Webinar, and it's a tool that lets you do live webinars, automated webinars, hybrid webinar, and, you know, pretty much any other kind of webinar. If there are other kinds of webinars but anyway, this tool is kind of like your all in one, do it all tool for anything webinar related. It's Easy Webinar. It's put out by a dude named Casey Zieman. He's been on the podcast. If you haven't listened to that episode, it's a killer episode. He's a really smart dude, but his software is amazing. It does everything. It's, you know, the title tells you exactly what it does. It's an easy webinar platform, and we use this in our business to run automated webinars all the time. We don't do a lot of live webinars these days. We like to do the kind of automated webinars where somebody can register and then it, you know, they can either watch it like 15 minutes later or they can watch it the next day, but it's just kind of always running. And it's a system that helps us make autopilot sales off of our webinars. Super cool tool. If you haven't tried it yet, you know, it's, it's, it's an amazing tool. And Casey is actually hooking you up. He said for listeners of Hustle and Flowchart, I can't believe he's doing this, but he said for listeners of the Hustle and Flowchart podcast, he's giving 25% off of the membership to use Easy Webinar. It's already super, super inexpensive for what it does and all the cool features it has. But he's hooking you up with 25% off because you're a listener of Hustle and Flowchart. Go to easy webinar.com hustle. That's where you can get that 25% off discount. That's Easy Webinar.

It's a awesome tool. You're gonna dig it, so just go grab it. Check it out. Easywebinar.com hustle. See ya. No, not see ya. You'll hear me in the next show. I don't know. I don't know how to close these things. Go get Easy Webinar. Talk to you later. Thanks, everybody, for listening to this episode of the Hustle and Flowchart podcast, for taking the time to listen. We want to give you something a little bit special. Every single episode that we do, we actually have somebody on our team take notes. We basically have a Cliffs Notes version of every episode where you can go and find all of the tips and tactics that they laid out, all of the resources that they laid out, all the good stuff from this episode. We actually have a nice simple notes version that you can find on our website. So go to evergreenprofits.com find this episode that you just listened to and give us your email address and we'll send you the notes.

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