You Are The Media: Secrets to Success Through Podcasting with Joe Fier

If you are creating any kind of media right now, if you have a podcast, if you have a YouTube channel, if you create blogs, if you write emails, have a newsletter, if you talk with people and you record it and then you share it with others, you're the media. That's a big takeaway right there. So I want to dive into what that means and why that can literally change everything in your brain when it comes to approaching not only your content, the stuff you create, but really your business and how you look at everything as a whole.

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It helps you automate a lot of things during the sales pipeline so your team or yourself can take your time back. And the whole point is to make this easier and more effective for you. So this is the time for you to close more deals and get you on track for your best Q1 yet. Learn more about HubSpot Sales Hub over@HubSpot.com sales all right, so I've been podcasting now for, I mean it's over 10 years, but this show has been seven years and nearly 600 episodes, at least a couple million downloads. I mean podcasting, tracking and analytics aren't great. I'm sure it's a lot more in terms of streaming and whatnot. And I just spent a bunch of time with my producer Jacob at a conference and this was a podcasting conference called PodFest around a couple thousand people. Also met with some other private masterminds and I'm here to report the news at this event, PodFest 2024. It was held in Orlando, Florida by good friend Chris Kremitzos. It was his 10th anniversary of holding this. So a couple thousand people come together once a year in person to talk everything, podcasting and media. It's an epic opportunity to connect with so many friends and people you haven't met in this space who are. They're approaching it podcasting differently. And that is beautiful. And the little niche, the thing that we were carving out and what we wanted to really accomplish there in person, is to hold an epic mastermind for people who have a business. You know, something that's already sustained, not sustainable, but something that's already going like. It's not like a startup, it's someone who has a business that's established online, offline, hybrid, and are using podcasting, YouTube and other media to enhance their brand, their sales, everything, grow their tribe, their audience. And it was a success. Trust me. I got a lot of grays popping up from planning this thing over the last six months or whatever it was. And I gotta just give my big thanks to Chris for allowing us to hold it there at his conference in house. We had a whole dedicated room all day long. It was seriously eight hours of pure on masterminding with these 30 people who were savvy in business, crushing it all the way from, I mean, it was like traditional industries to doctors to RV industry leaders. I mean, we had people in. We had. My friend Kimmy Seltzer was there, who's been all over the media lately in the dating space. And we have all over the place, different streamers, YouTubers. And I think the biggest thing here, just to take away just the obvious thing, is if you're not going out there and connecting with people in person, you know, forget the screens, drop your phone, don't drop it, but, you know, put it in your pocket, start talking with people, look them in the eyes and have a good time and connect in a way that is different than your norm. And getting out there to live events like this one, and also masterminds locally, travel doesn't have to be all the time, but enough to make that connection, meet someone new, meet someone that you might have not met forever. For instance, Jacob, the guy that produces my podcast here, we've been working together for what, four or five years, and I've never met him in person. I met him and he's epic. Thank you, Jacob. I knew you're editing this now. I'm not just saying that. So it was a blast. I mean, that made it worth it alone is to meet him, but let alone all these other people when Everybody comes to the same place at the same time with the same intention to collaborate and to lift everybody up. There's nothing better than that. That's how Impact is made. That's why I love doing this podcast. But it's even better when, hey, you got all that momentum and you're doing it too. You're doing it too. And then we can collab and Mastermind and mold that into something that's just epic. I mean, that's community, baby. So I'm a little riled up for community and connection, but like, I think a lot of us need that these days. So that's thing number one. I really love the fact that that Mastermind group and it just everybody came together and now we're extending that group and then putting us into a community online that has a bunch of training that I've developed, that Jacob's developing and other people. And what's really cool is we're going to keep that party train going. So that's kind of like a little model that we're doing now is instead of selling courses or getting people to pay for membership, it's like just put the right people in there as like a bunch of VIPs, clients and people from the Mastermind and give them really cool resources. And now let's all collaborate and help each other out. Good things will come. I'm a big fan of co creating and connecting and then like shared vision, shared mission in terms of how we support each other and leverage media as media brands. There's no lose there. So couple takeaways I want to share with you from that Mastermind. But also as a whole is, you know, obviously AI is a hot topic that, you know, we shared insights and all these different things that are working right now. And a big one with AI, There were a couple tools that the founders were actually there, either presenting virtually or in person. Was the founder of castmagic, Ramon Barrios. He's actually coming on the podcast very, very soon, within a couple of weeks. And so he's the founder of castmagic, which I highly recommend everyone go try out. And there is a special way to get access for free. To try it out, go to hustleandflowchart.com Cast Magic C A S T M A G I C so that will give you a trial to basically get started and try it out. What it is Cast Magic, this tool, it saves our team at least 20 hours a week working on our stuff, working on some client stuff, probably even more. I haven't honestly counted, but it's, it's a rough number. Sounds pretty good. It looks pretty real. Legit. Cast magic. Basically you upload your audio, video, could be like your reels or whatever from Instagram. And what it's going to do now is to recreate or re. Kind of restructure that content into all these different outputs that you can tell it to do. Could be social media posts, could be emails, newsletters, it could be blog posts or anything else. Titles, descriptions, timestamps, like all the stuff that basically would take you or your team a ton of time and just effort to do now can be done literally like that automated. You can custom prompt things so it generates like whatever you want based off of your core content. Epic tool. So go get that. Castmagic hustleandflowchart.com castmagic. You'll get hooked up with a special deal that Ramon, the founder literally gave us personally. The other tool is Delphi D E L P H I. Now what that is, and I have a link for that to get started as well, is that is basically you can clone yourself. I talked about it, you know, I had a whole episode about how I made an AI episode. You probably listened to it. I, I talked to myself. Well, that was using AI and Delphi's technology where basically it will inject all of the content I've created. So the nearly, you know what, nearly 600 episodes of this podcast, along with blog posts, along with anything else. Now it puts it into a chatbot, this coaching style bot more than anything, either written or as a speech. And now you can converse. Anybody can talk with me and also learn from the guests, from the podcast itself and have this kind of two way conversation that's interactive. Now it's not talking at you. And now I have the ability to guest or actually like if I don't have a guest, I can just talk to myself whenever I want. I'm never lonely. It's awesome. So I recommend getting that. Go to hustleandflowchart.com Delphi D E L P H I. So go get that. Those are the two tools that were just epic. Another tool I'm just gonna lightly mention here actually wasn't from podfest, but go check out the Oasis. You'll see it. It's a great tool. I've been capturing my thoughts and basically it outputs it in these refined formats. And again it's like social media posts, blog posts. It could be solo podcast outlines. You know, you can custom prompt things, whatever you want. It could be emails. So it's a Great way to ramble into an app or right into your computer. And then it actually formulates your thoughts into a structured way of thinking. So you sound good. Unlike me now. No, I'm just kidding. So that's@theoasis.com. hey, I just want to pause this episode really fast and shout out a podcast that's Also on the HubSpot podcast network, the audio destination for business professionals. This one's a podcast that's hosted by someone I followed for years. Name is Donald Miller. His whole story, brand, book, and all the different stuff online. He hosts the podcast called Business Made Simple. The premise is to basically take the mystery out of growing your business. And he recently had on. One of the other guys I follow is Alex Hermosi. And right at the beginning of the year, they're talking about facing uncertainty in your business. And Alex and Donald, they talk about different ways, four different ways to basically shore up your business to. To ride the uncertain times that inherently are the ones that we're living in in 2024. So make sure to go check that out. Go listen to Business Made Stuff simple, that episode with Alex Hormozi, but also the other ones wherever you get your podcast. Hey, I want to tell you about an all in one marketing platform that's been a game changer for a bunch of businesses. It's called Kartra, and it's the all in one tool that you need to grow. So the point is, you don't need to pay for a whole bunch of different subscriptions because Kartra does it all. So what makes Kartra different is that you can automate everything. Everything from delivering your online courses, sending targeted emails, selling products, and even handling your customer support. So all in all, it's saving you time and a bunch of money. And right now you can try it out for 30 days. Just head over to hustleandflowchart.com Kartra and go get that free trial again. That is hustleandflowchart.com K A R T R A. So carrying on into that, the biggest takeaway. And I gotta thank my friend Lisa Buyer, who is a media genius. She was there at the Mastermind as well. She's epic. She's awesome. She's always a great one to meet up with and collaborate with. I highly recommend you reach out if you ever get the chance. And also Kimmy, Kimmy Seltzer over. She does all the dating stuff, so kimmieselter.com you can check out her stuff. I work with her as well and she's been getting media all over the place now what they both. But really it was Lisa that was saying. She's like, kept saying to me, but also to other people in this mastermind. It's like, you are the media. You, you're the media. It's not necessarily. You don't need to be on tv, you don't need to have all these credentials and stuff. It's like literally, if you're publishing online as a podcaster, as a YouTuber or on YouTube, you are the media. Like, that's who people are going to these days. That's where brands are going to, to get promotions. It's where the news or these brands are publishing their news. They're giving the press releases to people with reach, people with a brand, people with seemingly credibility in that space. And like, let's be honest, we can all be leaders in our space. It's how we arrange the pieces. It's how we communicate our message. It's how we present ourself on our website. You know, on our. You can check out hustleandflowchart.com that's why I've invested in a beautiful looking website. It's by Studio One Designs. I'm actually having Greg the founder on to talk about exactly that pretty soon, so you'll hear about it more. But it's all about the impression and the way that you frame things. Because when you start to think about it, you're like, yeah, media, it's distribution, it's where the attention is. You know, your day trading attention is what Gary Vaynerchuk has said. I don't know if he still says it, but the point is like, you are capturing attention. So you now have the value. You can demand things, you can, you can get sponsorships, you could start layering on different ways to monetize your media, which is the number one question in podcasting. But really, that's obviously everything. It's like, how do I monetize that? What's a model for that? Oh, how can I do that? And then you start to think, you know, like, there's a lot of people on YouTube, primarily YouTube, but podcasting. And I would recommend start making that shift to YouTube. That's also another trend that there's a big pop in podcasting starting to move video forward. That's what we're gonna start doing here. And you could start layering monetization. You know, you can be like, monetize on YouTube. You can monetize with a sponsor, you can monetize with affiliate marketing. You can monetize with your own offers, you know, your own whatever it is. That's like four layers right there. There's probably other ones you can monetize with equity. I mean, these are all things that I do currently and also I know of a lot of other folks doing it. And there's so much leverage when you think about how can I contain all of that into this thing. That's my media and in this case it's my podcast. But also, but that podcast now could be video forward. So then I can leverage the scale of YouTube and other platforms that have algorithms and discoverable features that allow my message to spread further and have deeper impact, but also, you know, monetize more effectively and also potentially have an exit. Like that's the thing as a media business. You can be a network. You can, you know, you can raise your, the value of your business in the future. So if you choose to sell your brand well, you can, you can do that. There's a lot of newsletters, for instance, email newsletters, just by them alone have sold, you know, other brands have as well. So thinking about, okay, so what is your media? Well, your media could be, you know, like I said, the video, podcasting, your email, your newsletter, all these things, your blog post, your website, your social. I mean all this has reach and you have reach and impact. And then when you combine that into a nice little package and then you display that clearly to people who want to collaborate with you, lights out. Like, I don't see anything more powerful than that or more leveraged. Even if you're a one person show, you can make this happen and be the leader in your space. So as an example of this, there is one woman who is at the mastermind and she is in a, not a sexy industry, but it's a something, a multibillion dollar industry. And she has a leading podcast in that industry. Now. What she did is that she, she goes to conferences and you know, connects with people, networks and probably promotes her stuff. And well, she pitched them as the press or as the media and they said yes. And she, she was expecting a no. This was, I think the biggest or one of the biggest industry conferences for her space. And they said yes to her as being this part of the press, part of the media. They give her an all access pass, hooked her up. She now has access to not only the people, you know, setting up this industry conference, but also the speakers, the sponsors, basically all access to getting all the connections she wants in that industry that will help her scale things and Obviously, you can not only just get awesome people for your podcast or whatever, but now you can start doing deals for your business, for your media and your network, or even maybe create a network. I mean, there's so many things that can happen now that you have access. I think that's the big thing is with the media brand. And when you frame yourself in this way, you're literally allowing access to happen. You're opening doors in ways that you will never believe is possible. You'll get people coming in inbound. Rather than the push, it's a pull strategy rather than a push. It sometimes takes time, obviously, compounding efforts and showing up to create the media. But, you know, you're probably doing it already, might as well arrange it as such. So that might be a deeper episode, because I'm kind of fired up on it. It's something I've been talking about a lot, and it's actually been shifting. Kind of flipping the switch is like, oh, well, I'm already making all this content. What if I just package it up differently and then position it as a media brand or even a network, maybe collaborate with some people and then combine efforts and then, boom, you have something way more valuable with more reach. And, yeah, it's really fun. And the ideas keep spinning. So I'm gonna stop there for this one. This is kind of a recap of the latest that I saw in terms of trends when it comes to podcasting or YouTube and then business and how you can really accelerate things with just a few shifts. And obviously, AI being a big topic in community. You can't lose the human element. And then, of course, you know, if you're. If you're looking for a podcasting event, go to PodFest 2025. They might have some virtual events this year as well, during the year, but definitely go get your ticket. I'm planning on being there again. And, yeah, so that's about all I got. And, you know, that's. Let me know what you think. And as we're wrapping up here, I urge you to go follow me and what we're doing at this show over on YouTube, it's just. Look up my name, Joe Fear. F I E R. Subscribe. Like all the fun stuff. Leave a comment. I want to hear from you. It's very early days there, but, you know, there's. There's a lot of momentum on YouTube, especially for podcasting, and we're going video forward. So go catch us on YouTube, go subscribe, and I'll catch you in the next episode. Thank you. So much.

Sam.