10X Is Easier Than 2X with Dan Sullivan - Genius Network Episode #10

Foreign. Welcome to the Genius Network show. In this episode, you'll discover how 10x is easier than 2x3 tools you can use to create your bigger future. The 10x method, the 10x map, and more with Genius Network and Genius X member, Dan Sullivan. Dan Sullivan is the co founder of Strategic Coach, author of over 30 publications, a visionary innovator and gifted conceptual thinker, dan has over 35 years experience as a highly regarded speaker, consultant, strategic planner and coach to entrepreneurial individuals and groups. Recorded live from the Genius Network annual event. If you would like access to the full feature video presentation and the special resources for this episode, please visit geniusnetwork.com 10 that's geniusnetwork.com 1 0.

What I have to say about our next presenter is he's changed my life in so many amazing ways. I always say that Dan is the smartest entrepreneurial thinker that I've ever met. I always say entrepreneurial thinker. Honestly, from my perspective, he's the smartest human being that I know. His name is Dan Sullivan and I wanted to talk about it. John Wooden, the legendary coach of the UCLA college basketball team for 41 years, was named the greatest coach ever in any sport and at all levels from high school to college to the professional level. If such an award were to be given to the business world for the greatest coach of entrepreneurs, it would definitely have to go to Dan Sullivan. Like Coach Wooden, Dan Sullivan started coaching over 40 years ago and leads Strategic Coach, which is the number one coaching program in the world for high level entrepreneurs, high level people at a certain income level. There's no one else in the world that's coached more people. So you're about to hear from the top guy. And I've been attending Strategic coach for over 17 years going on. No one, and I mean no one understands entrepreneurs like Dan Sullivan. And you're all entrepreneurs. So the message is focused on how to grow your business not by Wall street's standards of 8% to 15% a year, but by 10 times. So the title of Dan's talk is 10x is better than 2x. So give it up for my very dear friend, Mr. Dan Sullivan.

Thank you. Thank you. Thank you. Thank you. Thank you, thank you. Thank you. Thank you. Yeah, thanks a lot. Appreciate it. So I went to see Daniel. Amen. And I got my scans and he looked at my scans and he said, I've heard you're successful and I don't know how with such a shitty brain. So that was it. So that was, you know, that was good. He did, however, take my money anyway. So, you know, I have. I'm a coach, but one of the reasons why I'm a coach is that I'm very coachable. So I have a lot of. I have a lot of people who I really watch and I learn from them. And Joe is one of my really great coaches because Joe has an ease about himself when he's in public that I really admire. And most people have seen me over the last three or four years. It'll be five years since February, since I've been in 25k. They said, you've really loosened up. And I said, because I watched Joe. I mean, Joe can go closer to the cliff without falling off than any other individual I've ever seen in my life. And he can punk somebody without hurting them more than any person I've ever seen, you know, and so I really admire it. And, you know, Peter, I watch Peter. And just working with Peter over the last year, we've really, really transformed our company. And we have about 100. And last year we had 107 strategic coach members who went to Abundance360. And I can see the enormous impact that Peter's thinking has had on them. And so we're so supportive of what Peter's doing. I think he, all things considered, the brain that Peter has, the people that he's connected with, and his own capabilities, I think that he is truly one of the most important human beings on the planet right now. And Forbes magazine, several months ago, I think it was about four or five months ago, listed him as one of the 50 most influential human beings on the planet. And they had him listed. Yeah, it was down around 43. And I sent him an email and I said, 43rd. I said, it must have been Russian judges. Must have been Russian judges. So I said I wanted a recount because I don't know who's above him. So anyway, I get enormous inspiration and my friend Richard Rossi, I've got so many individuals here who I gain an enormous amount about. The one thing that I have really focused on for a long time is the mindset of 10 times. And so I believe, for a number of reasons, 10 times is a very useful thought today simply because of the capabilities that are in the world around us. And Peter gave a very, very good background to why it's so possible now for us to think in terms of 10 times. And it's because of all the exponential capabilities that are now being created in the world around us. So this wasn't true. I was born in 44. So I just celebrated my 70th birthday in May. And I have to tell you, I mean, Richard, Richard and I have conversations because Richard is, you know, checked around for six years and then he said it was okay for me to be born. Six years, 10 years. 10 years. And we talk a lot about it. But the things that you are doing in today's world simply weren't possible for someone of your intelligence and creativity in the 1950s. I have to tell you, this was not possible. You could not be enabled and empowered by the system that you were living in in the 1950s like you can today. So this, I'm in complete agreement with the notion that this is a very extraordinary period to be born in. And I'm going to talk about the title here of 10 times is easier than two times. And I'm going to give you a comparison of two mindsets because somebody look at that. Well, it's just five times, two times. And I'm going to show you a difference. That two times is actually bad for your brain. You should not be thinking in terms of two times. It actually does something bad for your brain. And I'm going to show you what 10 times does. 10 times is actually very, very good for your brain. And I was just estimating here just what probably the revenues were for this room. You know, here we got like 220 people, I think, that are in the room, and I would estimate it's in the billions. Well, Dina takes care of one of them. So I know it's more than. I know it's more than I know it's more than 1 billion. But what I see is very, very possible that within a period of time, and it would differ for each of you, that let's say the number was 3 billion. The total revenues in the room was 3 billion.

You've been listening to the special presentation with Dan Sullivan. We will return shortly. If you would like access the full feature video presentation and the special resources for this episode, please visit geniusnetwork.com 10 that's geniusnetwork.com 1 0. Let's get back to the presentation.

That in a short period of time, 30 billion would be very, very possible for this same room, the people who are here in that. And when I show you how this would happen, you'll see that it's actually very reasonable. Actually, it's not only reasonable, but it's actually the only way you would want to think. So my talk has four parts to it. But first of all, before I get into the actual lineup of What I'm going to do, I'm going to talk to you about what is X when you say 10x or 10 times, what is the X? Because what I've discovered working with entrepreneurs, and by the way, tomorrow is 40 years since I started coaching. So tomorrow. And yeah, I'm Catholic and August 15th is the feast of the Assumption. I can guarantee you on that. August 15th I had a lot of assumptions and then I had my first bankruptcy, and then I had my bankruptcy that I was divorced in the morning and bankrupt in the afternoon. So there was what Jeff Walker would call testing that I did back in those days. But I personally worked with 6,000 entrepreneurs. And they're ambitious people. They're talented, successful, ambitious people. But what I find is that each of them has a unique take on what the future looks like for them. And each of them has sort of a formula or a unique recipe of really what constitutes success for them as a person. It's just in their business life, it's their personal life. So I'm just going to give you a list of the sort of things that people, when they talk about increasing by 10 times, these are the things that they would want to increase. And the number one is confidence. Okay? And you know, I'm a great believer that confidence is a capability and that confidence as a capability can be increased 10 times. And if you increase your confidence by 10 times, the results are just a byproduct of 10 times higher confidence. Where you are today is really a function of your current confidence level and therefore you could increase it. But then there's things like revenues and profits and wealth. And one of my big one is free time. Okay? So just to give you a little tip, Babs, would you stand up because Babs. This is Babs, Bab Smith. And as Joe mentioned this morning, without Babs, I'm just a smart drunk. An out of shape smart drunk who is worried about the rent. So that's where I am today. So my life consists of before Babs and after Babs. And I'm really quite clear. I tell her that in the morning, I tell her before I go to bed at night. And I'm very, very conscious of what Babs did to my life. So free time and then health and then fitness and your overall energy level, these are all 10 times goals. So it's not just one thing. Typically your mind would go to income or it would go to profits, but in fact that all these are factors that contribute to 10 times and the people who do 10 times and do it well, what I mean is they do it in a way that's absolutely good for other people, but they absolutely do it good for themselves. Actually cover the. You know, they cover the menu here and then reputation and capabilities and clients and your customers and the kind of support you have, technology and connections. So as you're thinking about this, you would have three or four that you would go after right away, you know, and it wouldn't be necessarily some people. It's not about income. You know, I have. I just. A few days ago, I was with a client who's from Ojai, and he came down to see an intro that we did in. That we did in. In Marina del Rey. And he had come into the program about 10 years ago, 13 years ago, and he was making a quarter million dollars personally, and then he was working 300 days to get his quarter million. And then we started our new 10 times program three years ago. And I asked him, how have you done? And his income had gone to 2.5 million personally. So he was up 10 times, but he was doing it in 30 days a year. So he had done a double. 10 times. He had done 10 times with income, but he had done, you know, he was working. And so it was actually 100 times increase. And he's a big art collector and he likes doing all sorts of things, but he's got it down to 30 days, 30 days a year. And now he's going for 10 times the top number, the income number. But he wants to get his whole work, the actual work that he has to do is down to roughly about 10 full days a year. Now you say, well, I wouldn't want to do that. And that's exactly the point. You wouldn't, because that wouldn't be your goals. But those are his goals. And so when we talk about this, what I want you to think about here is that it has to be your goals so that 10 times has to work for you, okay? And that's really the point here. And everybody's unique and you've got the freedom. You know, entrepreneurs are the only people on the planet who actually have the freedom of time, the freedom of money, the freedom of relationship, and the freedom of purpose. Four freedoms that you have that other people don't have. Time. You can arrange your time the way you want. There's no upper limit on the amount of money that you can make. You can choose to work with who you want to work with, both inside your company and outside your company relationship. But the big thing is purpose. So Dave Kekich you know, and I've been communicating with Dave for a number of years, but today is actually the first time I actually met him. But we were talking and I was talking to Craig Venter, who's Peter's partner in longevity and we were talking about the life extension, which I believe my goal is 156 right now and has been for 20, 27 years. So at 70 I'm not even actuarially on the table yet. You know, I haven't even qualified for the actuarial table because I still have 86 years to go. But I said, you know, you can extend physically, you can extend people's lives, but the question is, do they have any purpose? Do they actually have any purpose? Because a lot of people really don't. Once they finish their work life, they really, really don't have much purpose. So that's going to be the big issue. I think once the purpose drives people will, you know, they'll do it. And 10 times is a nice purpose to have. And so my goal, I'm 70 and I'm going for 95. So I just put together a 25 year goal and everybody in my that I coach is on the 25 year plan. And my goal is that in the next 25 years I accomplish 10 times more than I accomplished up till 70. Okay, so whatever that was, I accomplished a lot before 70, but it's going to be 10 times more. Okay, So I just wanted you to be clear about that. Now as far as what I'm going to talk about, I'm going to talk about the mindset. So the mindset has really been talked about a lot here. It starts with just how your brain's looking at your life, looking at the world, looking at the possibilities. Then I'm going to give you a model that shows you the radical difference between 2x and 10x. And I'm going to show you a method that everybody in this room can do. You can start doing the method that I'm talking about here. You can do that method starting right now. As a matter of fact, you could put together a very good game plan by the time I'm finished here. And then I'm going to give you a map of what the world looks like and what's happening to the world is that it's going binary. And what I mean is that the world always takes on the structure of the economics of the world. So when the world was industrial, the world looked like a factory. Okay. You know, the World Wars. I was born during the Second World War. And after the Second World War, for the next 25 or 30 years, America looked like a factory that was producing war materials. It was big, it was multi level, it was a big pyramid. GM had 18 levels from the CEO down to the factory floor. And everybody thought that was great. The unions were that way, government was that way. But now we're going digital and we're going network. And now the world is rearranging itself along network lines. So it's very, very different. And I'm going to show you basically that there's an emotion you have to have to actually get on one side or the other side of the binary. There's sort of a split going down the middle of the world. You can see it reflected in the news. Every day they talk about the polarization of society. I'm going to show you what the real polarization of society is. And I can say right now that all of you in this room are on the right side, as opposed to the left side. No, but the thing about it is that there is a way of thinking about the world and it starts with the mindset, but it's actually an emotion. And your basic path that you're going to create for yourself in the years ahead comes from a particular emotion and, and there's a counter emotion. And I'm going to show you what that is. Okay, so let's just talk about the model and the mindset. First of all. First of all, I'm going to show you what 2x looks like. And we've got three tools that the brain has that I consider to be tools. And we have a tool called the future, we have a tool called the past, and we have a tool called the present. And these are tools and these are learned because children, newborn children do not have a time sense. They learn. It takes about two years and the development of language before children begin to realize that there's a difference between what happens before they go to sleep and what happens after they get up in the morning. They call them dark sleep. So a lot of kids come up with dark sleeps as nighttime and short sleeps are naps. But they start to distinguish that there was a before I went to bed last night and there's something happens and the brain starts to develop. It's like three dimensions. Children do not see three dimensions. Takes quite a while before children get a handle on three dimensionality. It's in the structure of the brain, but it has to be learned. And everybody learns past, present and future completely differently. I've never found two people in all my coaching who look at past, present and future in the same way. And the reason is they're made up. They're made up. People make up the future and they make up the past. Okay? People are just as creatively fictional about their past as they are about their future. And so one of the things is, it's your property. These three tools are your property, and the past, present, future are your property. And you can do anything with them that you can get away with.

Thanks for listening to this episode with Dan Sullivan on Genius Network. If you would like access to the full feature video presentation and the special resources for this episode, please visit geniusnetwork.com 10 that's geniusnetwork.com 10. Don't miss out on more insights, strategies and wisdom like this on geniusnetwork.com subscribe to geniusnetwork.com today by visiting geniusnetwork.com subscribe that's geniusnetwork.com subscribe.