Becoming a Genius at Deepening Relationships and Packaging Life Lessons Featuring Joe Polish - Genius Network Episode #173

I would just encourage you to not dismiss all of the knowledge and lessons that you have. Because what happens is that things that you do the best you give away for free in hoping that someone's going to hire you and then you get paid for the commodity. That's how most people get paid. And it really could be the total opposite.

Hello, this is Joe Polish. Now real quick, before you listen to the podcast, which I hope you're going to love, just wanted to let you know I spent the entire last year on a sabbatical and I've got so many insights, so many things that would be super valuable and my first official coming back event, my first public appearance is going to be February 11th through the 13th in beautiful Scottsdale, Arizona. So if you are a high level entrepreneur and you would like to attend in person, go to Joe Polish returns.com joepolishreturns.com check it out. Hope to see you there. Now enjoy the podcast.

Everyone here has ways they think about life and doing life or doing business or doing whatever. It could be physical training, it could be, you know, some, some sort of advice, suggestions, philosophical thoughts, whatever. Harvey McKay, I was asking him about, he does this newspaper column that goes out to, I don't know, a few hundred newspapers and he's been writing for a long time. And we were asking, I said, how do you write? How do you come up with your different ideas? And he said, well, I have baskets. And he goes, and if you actually want to just write things, whenever you have an idea, just even if you do it on a computer, print out the subject or whatever, and you start collecting little vignettes. So if it's going to be management or in business or marketing or hiring and firing or operations or whatever, and he goes, after a while he goes, you start having all of these stacks of different things that end up becoming books. And, and he goes, it's actually not that hard to write books. It's just people don't, they forget just how much they know and how many different ideas. So I thought, you know, that's a really kind of great idea. But what I if you just think about lessons, there's a whole bunch of different lessons that we have. And if you weren't around, what would you want to leave in terms of lessons with the world? What do you learn every day? Most of, in a lot of ways, what people hire you for. If you are teaching them things that they can either find somewhere else they can watch on YouTube, they can hire other people. It's a reminder service. It's just simply a reminder service. In the same way that an alarm is to remind you to wake up at a certain time. What are the reminders that would be helpful for you, helpful for your clients? And can you package them and, and deliver them? In a way, once the foundation is built, you can just build upon it at some point in the next week, sit down and write the best life lessons and the best business lessons that you've ever learned and start sharing those with people in a way to where they would get to know you and bond with you. It's all about bundling and unbundling things. See, what you do as a marketer is you become a packager. And how do you package this up? But you know, it's like Dan Sullivan says, as entrepreneurs, you make it up and you make it real, like all day long. That's what we do and we solve problems for a profit. So other people's bad news is your good news. Most of the money that you're going to make is transforming other people's bad news into good news. And you'll do that through strategies, through processes, through products, through services. But until you bond with people, they don't know much or have rapport with you. When you're in the transaction business, you don't see any of that stuff. You don't do all of these. So if you're just like, I gotta make a sale. That's much different than if you're in the relationship business, where we're gonna start stacking up relationships and we're gonna start bonding with people. Could you imagine going on like a great date with someone, you just had a great date and you're, you know, being really nice and at the end of the day, you give your date a kiss on the cheek and you're like, I had a really amazing time. Love to go out with you again I' you in six months. You're not going to. But that's almost how almost every business deals with the after unit. So when Dean's talking about before, during and after, you can put all of this money into generating a lead or creating interest. But what do you do along the way? In a lot of ways, the lessons that you know about business, the stuff you're doing is not just valuable for you to unpackage or to package the great stuff that you have in your brain, but it's actually the ingredients needed to develop these long term relationships. It's the whole people don't do business with you because they understand what you do. People do business with you because they feel understood. Most people, like, if someone's going to pay you $100,000 for whatever you guys end up creating, it's not because they even know what the hell they're necessarily going to get for 100 grand. They may have parameters of it. You know, they're going to want a certain result, but they're like this person or these people understand what it is that I want, and they're going to be a bridge that's going to get me there, and I'm going to pay $100,000 to cross that bridge. So you could be a $5 toll booth, or you can be a $100,000 toll booth. But it's all about the relationship. So the money is really in the relationships and the bonding. And I think the stepping stones is your life experience in the way you look at things, the way you think about things. And so I would just encourage you to not dismiss all of the knowledge and lessons that you have, because what happens is that things that you do the best, you give away for free in hoping that someone's going to hire you. And then you get paid for the commodity. That's how most people get paid. And it really could be the total opposite. Give the commodity away for free, and, you know, that sort of thing. The whole point, though, is I think all of you are filled with life lessons, business lessons, and things that would be really helpful. And if you don't share them, if you don't package them, if you don't record them, do videos about them, write books. Not that you have to do any of this stuff. It's just if you did it, it's very valuable. With any product or service, you want to put information in front of it. You want to put information in front of it. Genius Network is literally a result of having created so much value for people who that when I first started Genius Network in 2006, I called up people that I would call and ask for business advice from who when I need the things, and I said, hey, you know, these brainstorm sessions that I put together, I'm going to organize them and do them on a regular basis. If I did it and put some structure around it and met on a frequent basis, would you join if I charge $25,000 a year for it? And like, all of them said, yes, but it's not because they just. I said, hey, I can't go out into the streets and say, hey, I'm going to start a program, and I can't go to Whole Foods and Say to people there that, you know, wait for people that are driving, like, Bentleys or whatever. I'm going to have a $25,000 a year program. Would you like to just, like, who the fuck are you? Right. So it required years of relationship building. But you have all of these relationships, you have all of this knowledge. The thing is, you're not necessarily maybe always seen it, because that Joe Carbo line, are you too busy earning a living to make any real money? That used to be the ad that he used to sell a book, which was a very successful book called the lazy man's way to Riches. And the headline was, are you too busy earning a living to make any real money? And that's the reason you come to something like Genius Network and get yourself out of the world. As Ben says, a psychological upgrade. Because you can watch YouTube videos, you can listen to podcasts all day long, but when you put yourself into a sort of framing, you get to see other people. People always need excuses. You know, what's that? Florence Nightingale. There's a quote she has that said, the reason for my success is I never took or gave an excuse, never took an excuse from somebody as to why they couldn't do something, and I never gave someone an excuse. Now that's freaking hard because I run around all day giving excuses for all kinds of shit. But the thing is, is, like, there's really. It boils down to, you either do it or you don't. You can either make excuses or you can make money, but you can't do both. Or you can get in great physical shape or you can make excuses. You can't do both. You know, it applies to almost everything. And that's hard to do because, you know, if this shit was really easy, everyone would be doing it. Don't miss another episode of Genius Network. Subscribe today@gieniusnetwork.com subscribe if you'd like access to the show, notes or resources, please visit geniusnetwork.com 173.