Jay Abraham With Ethan Willis - Bonus Episode - I Love Marketing With Joe Polish And Dean Jackson

My name is Eunice Miller, executive assistant to Joe Polish, founder of Genius Network. I've worked with Joe since 1995 and I'm also the lead concierge for Genius Network as well. What you're about to hear is an exclusive conversation between world renowned marketing expert Jay Abraham, who's responsible for over $9 billion in revenue generated for his clients, and Genius Network member Ethan Willis, co author of the number one Wall Street Journal and New York Times best selling business book, the One Minute Entrepreneur. Additionally, under his leadership, Ethan's companies have mentored over 75,000 students in over 80 countries. So please join in on the conversation now and enjoy.

This is really going to be fun because the person I'm going to talk to is really accomplished and really is an icon in his industry. Ethan Willis is CEO, co founder of Prospering and they they emerged to become one of the really definitive, if not the defining coaching enterprise in the country. And they built not just a very large and successful business, but a large and successful business is always on a sustaining basis the result of creat large and successful people who are your clients and your marketplace. And they've probably transformed an enormous number of people's lives and not just their financial, but their personal enrichment. And he's a wonderful man and I've known him and his partner for a long time and I respect what they've done and this is a pleasure. He's been a member of the 25k group in the Genius Network for a while and he'll be in a great vantage point to talk about. So Ethan, it's a pleasure getting back in touch with you.

Well, thank you Jay, appreciate those kind words. And we feel the same way. Just spending time with you and the time we work together with, it's always great to be able to create business together. But also we feel like we learned a ton, our coaches and everyone from just your interaction. And so I'm looking forward to this call.

Me too. So let's get on with it. But let's set not the ground rules, but let's set the stage for what our purpose is. Our purpose is very, very benevolent and very, very straightforward. There are people who don't really grasp the magnitude of what 25k and what the Genius Network is all about and how it differs and the kind of really unique people and characters that populate it and the kind of interactions and dynamics that go on and the outcomes of the businesses and are positive, connected. And I want to try through, let's call it our discussionary Rorschach to get out of you some really cool insights that maybe will help people who should be availing themselves of Vail and people who absolutely are wrong delete and go do something else, like watch Oprah or something.

Okay, that sounds great.

Okay, so I'm going to start by asking you just a little background. You've been a member for how long?

So Randy, my partner and I have been members with 25k for gosh, I think it was since 2007. Okay, so what's that?

Seven or eight years started and when people listen to this, but it's enough time to have a pretty darn. Really a comprehensive assessment and perspective. So that's wonderful. So, okay, when you started with it, what attracted you to it and what did you see it being? And give me a little bit of background and.

Well, I think the main reason that we decided to work with 25K was, I think, the perspective that I got early on. Meeting Joe. So I met Joe at Gary Benjaminga's last copywriting conference in New York City.

And that was really fun.

Regis and I remember being there with Gary Halbert and many of the great, great copywriters and others. And as I was sitting there, I had a chance to sit at the same table with this crazy guy who kept making random comments and seemed to know everybody. And every time he sat down to talk with someone, he was able to pinpoint kind of what their unique ability, unique talent was and he was able to talk about their work. And I just marveled at this guy that he was able to not only one, recognize them, but two, be able to kind of pull out, engage in a compelling conversation about their greatest work. I kind of introduced myself. I started getting know Joe a little bit. And at that time he was doing Pranamarga. He wasn't doing the 25k group. It wasn't until years later when Randy and I got the call and said he was doing this. And I thought, you know what? If that guy could bring together in a group the type of interaction expertise that he brought at that small table and that group of very sophisticated marketers, then I would love to be a part of that group. And so really it was to have access to some of the great marketing minds, but most importantly, have someone like Joe collaborate in a way that I was able to very quickly garner from them their greatest talents and abilities and kind of open them up for the group, to kind of surgically dissect them in a way and ask questions about them and to understand them greater and Deeper because as a marketer myself, I just, I'm super curious and I love to know what people are doing and how they're doing it. And I felt that was the best laboratory that, that I knew of to be able to bring those people together and put it out in a way that I could experiment and learn from those types of minds. Yeah.

Now just parenthetically, because I've known you for a reasonable long time and I've observed that you and your partner are, you're fanatical learners and you're totally, totally committed to gaining all the insight and all the let's call it strategic and idea you can possibly get. I know you've done to Harvard and you've taken their, their extended training programs and they're specialized. So I know that you're discriminating. I'm just trying to establish you're not, you're not some starry eyed person. You're pretty discriminating in your assessment of opportunities for yourself and for others is going to be very balanced and very, very grounded. So that stated, he organized the first group and are you saying you were part of the first, the first wave?

We were, I think we're the first or second group that had signed up for. So we were there from the beginning.

That's pretty cool. It's got to be a really good context when you look back. So in the beginning I don't know what it was like versus what it's like today, but let's sort of evolve it. So it started as X and it became Y. Let's talk about that. And maybe it didn't.

Yeah, you know, I think something, the main thing is stayed constant. And this is one of the points I wanted to make as I thought about this, Jay is the one thing that stayed constant. And the most valuable thing about 25k in my opinion is that it's kind of like Steve Jobs was the master at innovation and packaging of products. And I would say that Joe is the master at introductions. And what I mean by that, it's one thing, we've all done introductions. It's one thing to say hey Jerry, so and so meet Donald Trump or whatever and make that connection. But Joe has actually, I don't think he even realizes, but he has a formula for how he introduces people. And I think that process is what has stayed the same from the beginning to now, which is the ability to kind of do an introduction in only a way that Joe can do it. So that stated, I can go into more detail about what I.

But it sounds like.

But let me.

Let me. Not that it's not evident, but let me hopefully not define, but interpret what I think you're saying. And if I'm wrong, then you can clarify. But I think what you're saying is he has got a gifted. It's a process, but it's probably innate, where he can introduce somebody in such a positive and connective way that positive and amazing sparks fly because it becomes very fluid, very quick, and rather remarkable. Is that what you're saying?

Yep, that's exactly right.

Okay, good. So that's the constant, which is great. And the evolution or the variable is from what to what to what?

I think the biggest evolution has been the structure of the meetings that he's had. So the nucleus has been this ability to kind of create a petri dish of kind of opportunity for everyone to talk and discuss and create kind of a chummy type of an experience. So everybody wants to share, wants to be a part, wants to give. And so that's been the constant. And what has changed, I think, has been the structure to the meeting. So the exercises that are included in there. One that's been extremely helpful to me has been your genius network, where you go through this process of you in the middle and saying, who are the most important people that I'm connected with in my circle? And you go and you name those people. And then he has this additional list and exercise that says, you know, why do you need these people? What are they? What is the benefit of knowing these people? And then he goes on to talk about, how do you, before you ask them for anything, what can you do to serve them? And so it's this exercise that you walk through of saying, who's my genius network? Who are the people that are going to be valuable? Why are they valuable? How do I serve them? And then how can I help them? And. And how can they help me kind of create and build upon your goal or vision, your aim that you're seeking?

Very cool. I like that. And that differs dramatically, frankly, from the way most people. I mean, not necessarily how we want to operate, but how we operate. Don't you think?

Yeah, it is. And I've noticed the greats do that, though. And that's something I know, Joe. It's something I've noticed from you, is in our meetings, before we even got into the meat of it, you would say, okay, what's something that you're. Something that you're working through? What's something that you're dealing with? Or just through conversation you'll kind of find out what that is and then go on for 20, 30 minutes for the first part of the meeting, explaining or helping, giving context to groups or industries you work through that have solved that problem. And I think Joe is someone that teaches that and it is contrary to what's normally done out there, which is very powerful.

So as it evolved and as more, not necessarily people heard about it, but just as more of the dynamism became contagious, let's say, to the right category of people, he attracted an extraordinary, I guess I'll call it a cadre of members. A very unique, like minded group of exquisite high performers, let's call it that. And I like funny word phrases, but you want to comment a little bit about the electric. Yeah, well.

You know, my big question in the beginning of the group was to see how the group was going to be, how it was going to evolve beyond just information marketers. It's one thing to have a genius network in a specific industry, right. Which are the information marketers. And we know that that's powerful. But what Joe has continued to do year after year is layer on top of that foundation of geniuses, people in all different industries, from Peter Diamantes to Richard Branson and these other people that just continue to build and build and build and build upon that. And so from my perspective, I feel like he was able to break through just a small mastermind of marketers to multiple industries with multiple perspectives. And that really allows me, being a part of that group, to get a more 360 view of. Okay, how does this idea affect multiple industries and multiple sets of experiences that I can now view my problems with a different lens, which is very helpful. So I think that's one of the pieces that I wasn't sure if it was going to make it past that. And it's gone leaps and bounds beyond that with multiple industries. And so that's kind of one of the biggest changes I feel like happened.

Well, and you know this because it speaks to my prejudice. I've spent my whole life traveling outside of one industry and I found that the greatest, the greatest insight you get is from, is from looking at all kinds of different ways people do. I mean, and I think that he brings together, if not the, you know, the pinnacle, certainly it's got to be, you know, the 1 or 2%. And usually they're the defining people in a category, don't you think?

I do, I do. Because you're right, it's one thing to get perspective of the industry from Beginners or those who are just involved with it, it's nothing to get the top of that industry in their perspective, which, you know, that was one of the experiences I think that Harvard showed me was there's best practices that have already been figured out in other industries and how do you tap into those? And in the Harvard perspective, it's case studies and here's the best practices go and digest it, which is helpful, but it's observ. Bit flat and it's a bit academic with this. It's here's a framework for best practices in different industries and by the way, here's the top kind of producer in that industry. Why don't you talk to them about it? And it's more live in real time and it's extremely powerful when you're trying to work through issues.

Yeah, I think I just did just a few hours ago, another interview with Dean Jackson and he said something and I'm not going to do it justice, but I'll paraphrase what he indicated was that probably one of the most powerful elements of this is not just they tell you what they're doing, but they give you the context behind it, the psychology, methodology. And they also help you understand the flip side, what it's like to be on the receiving end as the recipient client, the prospect, the visitor, the.

The.

Opt in or whatever you call it. And I think that's very intriguing.

Yes, yes, I agree. And you know they've been successful with it. Right? There's some of these events or seminars or people you'll talk with that.

Some, some, you know, most are a bunch of theoretical people that are teaching criticism that's not even, not even been working for a year.

Yeah, yeah, exactly. It's like, oh, this is what I've been doing. And it's like, well, I know you're not doing that because you're making most of money trying to sell me stuff.

Yep, that's exactly.

Go show me stuff that's actually working. And you know, it's not just something they're testing, but it's actually how they're making their money from the business.

One of the things that I was impressed with as far as. And quality is almost too demeaning of a word, the spectrum of really mammoth minds that I saw congregating in one room. And I went to the, I went to the annual gathering, but we're talking for this purpose about the more intimate and really, let's call them granular situations where people get frequency, but the quality is, it's really hard to describe the diversity of really impressive minds, thinkers, achievers, and not just from economic standpoint, but from lots of areas of life that transcend just making money. You want to speak to that a little bit?

Yeah, I do. One of the members of our 25k group is Yuri Elkman, which he is kind of an expert in the kind of health and fitness area. And I know there's a lot of people that kind of write books and create programs around it, but I had an opportunity to hear him speak, and it's not a topic that I would go and normally seek out. We've never really done anything in that space. And yeah, I try and stay healthy, but it's not anything that I really seek after. And I've got to tell you, his presentation blew my mind. It changed the way I eat, the way I exercise, the way I kind of go about productivity for work in my day. So it was one thing to hear him talk about how that's done and how he kind of, what he's seen being successful or not. There's another thing then, to be able to become good friends with him, to go out to dinner after and to talk with him and converse with him, and then kind of have that secondary conversation that I would have never been able to have, just if it was a large event where someone's presenting on the stage and then it goes on from there. If I ever have questions or I'm working through things or he has questions, he can call me and we have a friendship. And so I think that you're saying there's the kind of vast expertise and it brings you tremendous value as an individual to be able to learn from them, learn from their businesses. But I think one of the most valuable things to me have been the rich friendships that I've developed in industries and fields I never really had perspective or access to. But I can say really, I've probably made three or four just tremendously. And I'm not talking about acquaintances, but deep, great friendships through the intimacy that came in the 25k club.

And we both know for. For an entrepreneur who tends to be not a loner, but they tend to be to spend an enormous amount of time within their own mind. That's profound. And I've observed the depth of connection that people have with one another. It's very impressive, Very impressive. Let me take you to the dynamics of what might occur. And I know that it's going to differ meeting to meeting, person to person, issue to issue. Whenever the time of business, economy, all the Other factors. But what would it be like to be a fly on the wall in one of the 25k sessions? What are they, two days? Two times?

Yeah, two days. Yeah, two days. I would say if you're just fly in the wall, you would almost get the feeling as if it was some sort of a reunion, some sort of a reunion of like misfit graduates from some crazy debunked school of experimentation, of marketing and business and people that are just trying to be, you know, learn and grow in their own industries and in their own personal lives. And so you kind of come to this event, there's like a chumminess there that it's. People let their hair down in a way that I think a lot of the people in that room normally wouldn't. They're talking about, yes, the best practice of business. But I would say a good chunk of the time is spent on what's going on with some of the challenges with maybe their teenagers or, you know, challenging business decision they need to make or how they're trying to start a new chapter in their life. And there is just this support from a group of people that many have experienced that or understand the how it is to be sometimes an eccentric type of an entrepreneur and all the goods and bads that come with it. And there's kind of a bonding that comes from it. So that's kind of the backdrop of the feeling of the meetings.

And it's really very indescribable, I would think, because most people are used to a very protective environment where they're trying to be authentic, but they're always on guard. And this, I mean, there's a fascinating duality. I use the word. The other interview that I did with Dean, but this is a different interpretation. Duality. Their. Their humility level is really remarkable because you got some pretty well some outrageous and gargantuan high achievers and achievers, not just monetarily, although you got, you know, high income earners, very high. But you've got, you know, people who are really defining industries and they're very humble and they're enormously open with and for one another, which I think is just remarkable.

Yeah, it really is. And this kind of contrast that Jay is. I've been involved with a group that I actually enjoy being a part of, but it's very different in its nature. The YPO program, Young Presence, organization and great program, been around a long time and it has, you know, exercise and trainings and things of this sort. But there's a stuff ness and A competitiveness that's happening there where no one can seem enough. It's kind of like you're having a conversation with someone, but you're not really having a conversation with them. You're talking about your bullcrap, they're talking about their bullcrap, and everyone's believing each other's bullcrap. And I think in a meeting like this, it's almost such a level deeper where. And I really. My hat's off to Joe. He has this gift of kind of creating this environment and this trust and almost like, hey, listen, we're all kind of screwed up and we're all trying to do our best. And yeah, we've kind of figured out some things here and there, but all in all, you know, we're all kind of jacked up trying to figure this thing out. Let's do it together. And it's just such a contrast between the meetings I'll go with on the YPO side, which has similar exercises, similar type of successful people, versus a genus network where it's. Everyone is almost. It's embracing as opposed to trying to elevate above somebody else. I don't know how to describe it.

You did a wonderful job. Wonderful job. And I think there's a very interesting perspective. Someone was talking about that. The hardest thing for many very strong egoed and very, very super bright people is the ability to allow themselves to be vulnerable.

Yeah.

And that might be what you're talking about, that they're not. You know, it's. It's that. But vulnerability opens the way to enormous discovery, ironically. Don't you?

I do, I do. And you were at that. The last 25k meeting in New York.

I was.

When the speaker was talking about the value. They're talking about this pottery in early Greece is where they would have. These potteries would have. They make plates out of them and they would have cracks on them and they would cover these cracks up with this paint and then they would sell them on the market. And what happened is as they continued to sell these plates on the market, people realized that these cracks were being covered up. And so what happened is the plates that actually showed their cracks and weren't covered up became more valuable than the plates with the cracks that looked perfect.

Great metaphor.

It's a great metaphor. And I really. That was powerful to me because to be able to have a conversation in that context and say, no, you are who you are and you're loved and welcomed and embraced and you're actually a genius. You're crazy. Just like all of us. And because of that, you're a part of this club. That in itself is the value of it, as opposed to, I think, like I was trying to explain before these other groups or relationships where it's kind of covered up and the true value is stumped.

No, that's a wonderful assessment. So the kind of. Let's say. I'm going to use an interesting word. I think one of the greatest but very, very difficult things you can do in life is make others better off because you were in their life. And better off is a very, very broad based and almost an abstract concept. But my observation and my assessment, but you have to confirm it or expand on it, is that every time your organization, your group, your colleague, Colleagues meet, you leave. Better off because of that. Better off in specific ways because you address issues. Better off in general ways. And I used a word, and I'm throwing all these out to you with, with permission to you to talk about any of them or none of them. Yeah, but I talked about expanding your world view and I thought that that was something that whether consciously or subconsciously was happening all the time through this group.

Okay.

You can answer any question or comment any way you want.

Well, I think you're saying expanding your worldview is probably a really crisp, more crisp way of partaking what I was trying to say in that I really. Yeah, you walk away from there and you have a view from many different perspectives that you wouldn't have otherwise. And I mean, that's just. And I guess especially me, right? I have. I've been the same business for so long and in a specific way, I know a lot of people. It's almost like I know everything about an inch deep sometimes. I very narrowly have expertise so deep about coaching and lead generation and all those pieces and how you maximize that and all those pieces. But sometimes it's like you get so deep doing that all the time. It's so great to go out to these events and see how people thinking about them in such broad ways. People talking about X prizes, they're talking about agriculture and how it's going to be changed in the next 20, 30 years. And big debates about is organic food really the right way to go versus not? And GMOs, very fascinating discussions. And so, yeah, for me, I feel like it made me a better human, maybe a better dad. I can talk about these things to my kids, make me more interesting human being. But I want to come to a point that I think is important with. On top of what we're talking about, but a little bit across here is so this environment that we're talking about, that felt great for those things that I'm talking about, like a better human being and feeling a part of a group and all those types of things. But I think most importantly what it does, it supports Joe's kind of key ability, which is, like I said earlier, the introduction. And I don't know the right way to kind of, I don't know if this is the right framework to say it in, but basically the way that Joe does it, his introductions are he has a lot of preparation that goes into them. So it's one thing to just say, oh, hey, let me introduce you to someone. It's another thing to basically he'll talk with you, get to know you, and basically through those conversations, he now knows who he should introduce you to. And then when he goes and makes his introductions to you. So I'll give you an example. Brian Tracy. I didn't even know that Joe was trying to connect me with Brian Tracy, but he knew I was working on the personal development area and he knew that I was kind of in that space. He started to talk to Brian about me, and Brian and I have known each other, but not. We've had some interactions, but not that deeply. And he told. Edified me to Brian, talked to Brian about me, what I do, how I do it. And then he was talking to me about Brian and what Brian is working on, the things he was excited about doing, wasn't excited about doing and all I kind of had some really good insight. And then at One of the 25k meetings, Joe says, hey, Ethan, we have this next exercise. Why don't you go talk with Brian about it? So then he set the spark. So preparation, they kind of set the spark where you now have this discussion with Brian and in a very prepared way. And then towards the end of the discussion, Joe then comes over and he says, oh, hey, so how'd the discussion go? Good, we talked a little bit about it. And then he says, hey, I think you guys should do this and this together. So prepares it, makes an introduction and then kind of ties it out. And then so we have a great discussion. Brian gives me this information, hey, Ethan, call me. I really want to talk to you about this or that. And then as we're leaving, he's like, hey, Brian, you need a ride to the hotel? Yeah. He's like, yeah, I do. He's like, ethan, why aren't you going to find a ride to the hotel? I'm like, oh yeah, I'm going that way. And so then he makes that introduction and then we end up. I can take a ride to his hotel, have a great conversation. I've been out to his office a number of times. We've had a number of conversations. I just. Regardless of what we'll do, anything together or not, we developed a friendship through the.

He's a remarkable man, really impressive man, just amazing.

And so, but what I was funny did is I kind of stepped back and I said, said that process in and of itself is, that's his genius. And I don't know if he even has a framework or process to it, but just that kind of preparation, introduction, kind of invitation to do something, follow up with it. Only Joe in that specific environment could make something like that happen. And so I know it's kind of loosely put out there, but I hope that there's some nuggets there. Whoever using this or listening to this can say, wow, it's the very genius of the introduction, how it's done that Joe somehow is able to do that. And then everything is built, supports his ability to do that.

That's a very unique gift. And harnessed correctly the power it can unleash for and through others is quite profound found. So, I mean I want so badly is not the word, but importantly to showcase the unique elements or attributes of this and also to demonstrate, you know, what it can do, who it's for, who it's absolutely inappropriate, appropriate for. And, and, and, and I would love to give you the latitude to just make whatever kind of comments because I can ask you a myriad of questions, but, but yeah, you probably, I mean you can run with the, the macro question probably better than I can. I can try to guide you. So go and just talk on that or any part of that.

Yeah, well, I'll tell you who it's for. Well, let me tell you who it's not for. So it's not for the lifestyle entrepreneur. It's not for the guy who wants group therapy guy or gal to come hang around and kind of just talk about what they're doing over the weekend and you know, where the best places to stay and they're just gonna happy with the income they have coming in and they're just gonna try and put it on idle for a while, but they want a group of friends. Yeah, you'd get that. But that's not, I think the group would reject someone like that because they're not someone who is tenaciously going after whatever that goal or vision and their achievement driven innovators and entrepreneurs. And so I think that's who it's not for. I don't think it's for someone who is looking to just make one connection. And all they want the group for is a connection, if that's what it is. They're not going to be well suited for the group because they won't get involved with the exercises, they won't get involved with the group and some people kind of will come in and maybe they'll be a part of one or two groups with Joe and they'll get all the contacts and connections they can and then they're gone. And I think that's not right for them and I don't think it's right for the group. I think the group is people that are committed long term. It's not a one time thing. It's more of a journey that they're looking for a group of people to work together with. And I would say the type of people I would like in that room are those people that have a burning goal and desire to accomplish something. They're willing to be vulnerable and they're willing to give as much as they're willing to take and hopefully give more than they're willing to take. And I would say there's lots of different industries I think that people can be successful in this group with. But I know in my world those that are selling information products, those that are trying to do lead generation, those that are trying to find new ways to bring their product to market, those that want to be forward thinking people, those that want to hear about the newest marketing ideas and strategy, those that want to be involved with the newest technologies or how people are even raising funds and using group fundraising such as Kickstarter and Indiegogo and some of those groups and technologies. I think it's kind of just a forward thinking leaning, kind of insatiable, ambitious people, I think that that's who's going to be served well there. Those that just kind of want to sit back and be a part of a group and hopefully get a couple tidbits here or there. It's not really going to work.

That's a great, that's a great, that's a great dual perspective. I made a comment that I think the optimal member is going to be really just incredible, exceptional achiever with, with a lot of dimension to them and a lot more facets than just just obsession with money making. They're going to want, they're going to want really make a profound impact and they're going to understand the concept of value creation on the world, but also they're going to be a great. They're going to be a teacher and a student, and they're going to be a beneficiary as well as a benefactor, or I should say a benefactor as well as a beneficiary. And I, I think that that's a very unique integration of personality traits. Yep.

And it's also one that gets themselves in, like you said, sometimes they can be loners, sometimes they can be. Get themselves in some tough spots. And there's not a lot of places you can go that people understand that and they're willing to be sympathetic with it. And it goes back to the point of being understood and having a group that kind of wants that wrap their arms around you, which I think is what that group does.

And I think was it. And he was a dear friend and I truly admired his mind. Stephen Arcovy, the Seven Habits. He said, first understand before you try to be understood. And most people, you know, most of these groups, they just want to be understood. Everyone's trying to understand and they're trying to contribute. And they're also, I think, trying to share really, really powerful and profound findings about all kinds of segments, elements of business life that most of the others don't know. And so the, the layering effect is. It's probably. It really is a geometric dynamic. It's very, very cool.

Yeah.

So is there anything. Because I don't want to take more of your time than I should, and I think you've been very gracious and I'm sure Joe will be very appreciative. But I think that probably more appreciative will be the right person listening to this as opposed to anybody else, because it'll help him or her, you know, clarify and really. And really get sort of galvanized in whether this is speaking to them and. And felt needs or not. But is there any sort of last comment? Because I always say to somebody, I don't know everything in your mind, and I don't know your exact perspective. And I tried to ask decent questions, but if there's a question I should have asked, because you would have nailed it if I gave you the opportunity, what would it be and what would your answer be?

Well, I think if asked, great question. And we've had some really good discussions about the Genius network inside of some of the 25 club meetings. And it's been very interesting to hear everyone's perspective, I think. And I don't know if there's a common thread between all of the discussions, the interviews you've had, Jay, or not. Do you think there's been a common theme between all the interviews you've had?

I'll tell you there is. But I hope that Joe will share not just the audios, but the transcriptions, because I think sometimes reading the word phrases, I get a bigger insight by looking at the words, because sometimes you can hear it and it just sort of. It just floats over you. But when you read it, you're forced to really reflect on it a different way. And, yeah, I think that everyone has. They have said, in differing. In differing language and from differing vantage points, three things. They've talked very, very repetitively about the fact that everybody is contributing. First, they've talked extremely powerfully about the diversity that comes and the differing issues that they would never consciously even think to want to understand. They've talked all about the fact that these people go out of their way to not just say, here's what's really working, or here's what I'm doing, but here's why I'm doing. Here's the psychology and giving them an understanding that helps it totally, either directly or adaptively apply to their life. And they've talked about raising the bar for themselves in a spectrum of categories, not just business, although business performance. And they realize how much more is possible from anything. Time, effort, opportunity, market, you know, your own brain. And then finally, they've talked about the extraordinary richness of the relationships and that they were almost indescribably just wonderful, but in many different ways. But I think it's all the same. But it's wonderful to hear how many different ways people can say it. It's a small. Do you ever go to Disneyland or Disney World where they have It's a Small World, and they're saying it all in 47 different languages. And it's quite profound. If you step back and think about it. They're all saying the same thing.

Yeah. Yeah. Well, I would just add this in closing, Jay. I think for me, you know, when you're out there and you're trying to fight the world the best you can and keep your employees on track and continue to collaborate with partners and to grow and build your business in good economic times and bad economic times. It is a battle, and it's enjoyable. I personally love doing it, but it is a battle. And I feel like I get. When I go to Joe's, it's almost like I get a big, huge breath of Relief. I get to stop and I get to think. I get to be with all these people that are going to go out and fight that same battle here when we. When we end this room. And so it's almost like I get, you know, three big boosts during the year. When I go to my 25k meetings, I get a big boost. I go back to my next one, get a big boost, and I have the annual one, another really big boost. And so I noticed that my productivity, you know, the months following these events is off the charts. I just come away so inspired, saying, okay, all these ideas I've had and through these meetings, I want to go and implement it, I want to take action on them, and I just go for it after that. Then I kind of hit it, and then I started losing a little bit momentum. Then I hit the next one. And so it's kind of like these little boosters that I leave not only refreshed, but enlivened by the sense of, I can do this again. I'm inspired to do this again. And the confidence and the refreshment that comes through me, I just get that boost that I'm gonna go and tackle it one more time. And that in itself, extremely valuable.

That's a perfect ending to a very, very powerful but heartfelt and very sincere discussion about something that I know that you're very passionate about. Thank you so much for doing it. Thanks for Joe, and thanks again. I think the real beneficiary this is going to be the person who either wants to be part of it or knows I don't want any part of it. Either way, you polarize, which is wonderful. Thank you very much. And it's. You're a very impressive person. I've enjoyed watching your career grow and really keep catapulting. It's very impressive. And say hello to me.

Thank you. Thank you, Jay. We think the world of you, and I really appreciate the time. Are you going to be out there in Newport? I am.

Affirmative.

Okay. All right. Well, I look forward to spending some time with you, catching up on what we've been up to.

Okay, thank you very much.

Okay, thanks. Talk to you soon.

Again, it's Eunice Miller, and I want to sincerely thank you for listening to this interview, and I hope you found it very valuable. If what you just heard totally resonates with you and you feel you are a right fit for Genius Network, then I invite you to please visit www.gieniusnetworkevents.com and fill out the online application. We'll review your application and make sure it's a right fit for you and for us. And you'll receive a personal follow up call from myself or one of Joe's awesome support team members. That link one more time is www.gieniusnetworkevents.com. thanks for listening and make it a great day.