Joe and Dean on Creating An Environment For Focus And Having A More Friction-Free Life - I Love Marketing With Joe Polish And Dean Jackson - Episode #173

I'm dean jackson, he's joe polish, and this is the I love marketing podcast.

Hey everybody, it's Dean Jackson and Joe.

Polish reunited and it feels so good.

Wow, you really just said that, huh?

Did you like that?

That was very exciting.

That was very exciting. We've had quite a summer here.

Yeah, if you want to call it that. I mean, it's been pretty awesome. You know what I do want to do for the listeners, I guess I talked to Dean prior to us hitting record and said, what should we talk about? One of the things so we're going to do, we're going to talk about several things and we want to get caught up with what we've been doing the last couple of months that may be entertaining and enjoyable to some people. I want to remind everyone that if you've not listened to the episodes, let's say starting with 165, I did this interview with Yannick Silver on high level Mastermind groups because many people want to know how to do them, what they're all about, what ours are about. A lot of people have listened to those that run coaching groups or are interested in joining one, that sort of thing. So that's episode 165. We did a great interview on direct response marketing with Steve cypress on episode 166. And one thing that really stood out about that episode where he talked about one of the challenges with doing well in marketing is that a lot of people, not only do they not respect marketing, but they have a disrespect for marketing. We had a great conversation with that. Then Ryan Ellison on payment processing for direct response marketers, that's episode 167 that surprisingly was so filled with useful, valuable information. We've got a lot of feedback from people that have been accepting credit cards that thought they knew everything they needed to know, that listened to that episode and they're like, oh my God, that was awesome. He was one of our sponsors at the Genius Network annual event that I did in Newport in mid August. And just the feedback I've gotten about people that are working with his company is great. But I mean, that is just an education based episode that if you accept any sort of payment, be it PayPal or whatever, that you would be well served to listen to that. It's chock full of really valuable, useful advice. And then Frank Ferrante episode that was a bonus episode that we did right between episode 167 and 168, there's a documentary called May I Be Frank. And this is A guy that's a former drug addict. He was obese, out of control, crazy. And the movie follows his journey of transformation. When I was in Sedona, I met him, and we sat down at a place called Grace Grove that's owned by my friends Morgan and Puma, and I did this interview with him, and we put that one up as a bonus interview. And it's just really inspiring. And if you haven't seen the movie, may I be frank? Go check it out. And Then episode number 168 with Ari Meisel on productivity secrets the most effective people in the world. And Ari is my new favorite productivity guru. He wrote a book called Less Doing.

Yeah, that was really a great episode.

Yeah. Really, really good. And his book is awesome. Can I keep going here, Dean, or you want to type in?

No, no, no. Go right ahead.

Okay. And then we did episode number 169, which is kind of like one of those episodes, by the way. Some of these episodes, as you see, are not just about marketing. They're really about just very valuable insights from people on how to be a better entrepreneur. I mean, of course, this is. I love marketing, and maybe some people would prefer we keep it all to marketing. However, we do get a lot. People are like, thank you guys for putting this stuff in there, because they kind of weren't expecting it. And it follows my philosophy of sell people what they want, give them what they need. And most people want how to make more money. But what they need is there's a lot of other areas that if you don't have it together, is going to prohibit your ability to either more effectively run a successful business, make more profits, make more money, do better marketing, but in many cases, can prevent you entirely from it. Habits and rituals, lifestyle and all of that are critical to learn best practices. So we did an interview with Dr. Gary Kaplan on how to be mentally and physically healthy for life. He's a physician, and although we did have some phone issues there, we did the best job we could with that. But that's episode 169, and I think you'll find that really valuable. And then, of course, Joel Weldon is episode number 170. Success comes in cans, not in cannots. And it's this short video that I did at my office the very first time I met him. He was introduced to me by a guy named Martin Howey. And since that interview, which this interview was done, boy, I mean, months ago, maybe even last year, I don't even know, but we never put it out. And it's awesome. There's already great comments that people have been posting about it on Facebook and all kinds of stuff. And Joel has been paid for over 2,900 paid presentations. He's in his 70s and he has come to all of my 25k meetings in the last year and he has been critiquing people when they give their 10 minute talks. And he was at the annual event. He did a great job.

He really did. I mean, as the emcee, he did like a fantastic job.

Yeah, he's very bright and so that is no matter where you're at. I mean he. It's so funny because Brian Tracy came to one of our meetings and he then gets up after Brian talks and critiques Brian. And then the next day Brian was given a keynote speech at NSA National Speakers association. And he talked about how yesterday at my group, he was saying to all the group of speakers he was speaking to that Joel just told me how to improve myself. And this is one of the top speakers in the world. No matter who you are, you can always learn. Dan Sullivan uses him for coaching. I use him. A lot of world class people in my genius network now utilize Joel to help them with their coaching. But this video has nothing to do with promoting or pitching those services. It's just a really inspiring interview on selling and how he started off being terrible, like one of the worst sales people and how he made the transformation. So we're going to do a follow up interview with Joel, but we wanted to put that out there because people have liked it. So those are just some of the episodes, for your knowledge, that are responsible.

Lots going on. Yeah, yeah.

And then aside from that, I mean, I can go on and on, Dean, but why don't you talk about what you've been up to, some insights and I'll share kind of what I've been up to since the annual event which was off the charts. We'll fill people in on hopefully things that are takeaways and good ideas for them. Oh, we have to mention that we just finished an amazing interview with John Paul DeGioia, who is the billionaire who was the founder of Paul Mitchell Systems Petroni.

That's our first billionaire on I love marketing.

Well, no, we had Richard Branson.

Oh, that's true. Second billionaire. Look at homeless. It's billionaire.

Yeah, well, and we also, we had Dina Dwyer, who's not a billionaire, but she has a billion dollar plus company. And we've certainly interviewed many people that have done well over a billion dollars on their brand. You know things like that. So it was good. But he was really that interview, we're going to put that up in the next episode or two and you're going to really like it. Really phenomenal guy that was introduced to me by my very good friend Dave Kekich, and he said if he can make the annual event I'm doing for Genius Network next year, he will make it. And I'll just give out the dates for that. If anyone that is aspiring or is in Genius Network or wants to be come to the annual event, it's going to be September 26th and 27th in Scottsdale, Arizona. And if John Paul can make that, he's going to check and see if he can make that. So we don't have that confirmed yet, but we've got Tony Robbins coming to it. We've got Harvey McKay, you, of course, Dean Frank Kern, Peter Diamandis, Dan Sullivan. I mean, a whole slew of amazing people and a couple of people that are not 100% confirmed yet. But it is going to be off the chart. So that's great.

Nice that it's in Scottsdale this time.

Yeah. During a nice. What did I say? September?

It's October. You meant October.

October 26th and 27th, which is a Monday and Tuesday, actually. Beautiful time of the year in Arizona. And we're doing that so people can fly in for the weekend and if they want to have a little vacation beforehand or just relax. And I won't give out any of the details of where it's being held yet. It'll be top secret, but it is going to be. It won't be top secret, but anyway, I'm just saying that right now. And we'll update. Geniusnetwork.com will have the details and we have geniusnetworkevents.com if anyone wants to get on the list and be notified about it when it comes. So that's some of the stuff. So what's up with you? What have you been doing?

Well, we should probably say one more thing then about these past episodes because we had the little. We had the series with Jay Abraham, which that was such a great thing. I really enjoyed having, you know, we, it was fun to hear different people talk about about Genius Network and about Slate 5K without you there. It was kind of a fun thing. I really enjoyed listening to that whole series. But since we talk about it so much, it thought it'd be a good thing to have a place where we could just point people and say, well, what's Genius Network all about? So if you don't know. And that's the place to go. Right on out of marketing.

Yeah, we put all of them up there. It's really interesting listening to Jay, too. I mean, I've become really good friends with Jeff, Spent hours and hours on the phone with him. And if you want to just listen to a guy that knows how to ask really probing questions, the interview is right between episode 161 and 162. If you're listening to it on itunes and it's called What Genius Network 25K is all about, it'd be best to visit the website because there are five different interviews there with Jay Abraham. One of him interviewing me, and then him interviewing Brian Kurtz and John Benson and you, Dean Jackson, and, you know, it's just really. Ethan Willis. Yeah, just really good. And Jay is going to interview 37 of our genius Network members about their business, just all kinds of stuff. And he's doing this just because he just loves what we're doing with Genius Network. So I cannot say enough about Jay. And we'll be sharing a lot of his wisdom with our listeners as best we can.

So there you go. Thank you. Can I tell you how excited I am to be back in Florida right now?

No, you did not. But you might as well tell me and everyone that is, you know, several hundred thousand people at the same time.

I'll tell you. I mean, it has been. I was calculating it back. I spoke at Robin Robbins event in May, and so I left the day before that. So May 13, and I just got back to Florida on Friday, and what a summer. I mean, it's been great. It was all. Every single element of it was just, like, spectacular. But the cumulative effect of being gone and in so many different places over the whole summer really kind of added up. So I'm just happy to be back right now. But I had such an amazing. Such an amazing time. You know, traveling is sort of a.

Pain in the ass. If you do a whole bunch of it now, relative pain in the ass depends on what your life is like and where you live. I mean, certainly it's not, you know.

These are first world problems.

It's just a lot of times it can be completely overwhelming. And I've been on a boatload of airplanes in the last few months, like, traveling. You know, I just got back from Stamford, Connecticut a couple nights ago, and I've been in. I can't remember all the places I've.

Been in, like, everywhere. Stan. Yeah.

Chicago and.

Right. Yeah. You know, doing That I really realized the importance of a really good travel system. You know, that was, that was one of the things I really got to refine my whole, you know, friction free travel system here. And it was so funny because I was in Chicago at Evans eventually right before 25k and I'm sitting in the event and get a text from Tim Ferriss asking about this, you know, because I had talked about the shipping my bags and stuff. So he was doing a blog post about travel stuff. So I was sharing with him my whole new rig and the whole new way I go about the, the traveling. He wrote a blog post about a month ago now up on his, up on his four hour work week blog about travel travel hacks talking about my system that I discovered, you know, because the easy thing because I'm wearing the same thing every day is I came up with this idea for putting together these day packs that are, that have a shirt and underwear and socks and in one white mesh laundry bag, you know, like a square about the size of a, you know, small placemat sort of thing. And I just bundle up, I pack up seven of these and I can pack it all in a trout in a carry on bag, seven of these three pairs of shorts. And I have a bag that never gets untacked of toiletries, so you know, razors and shaving stuff and toothpaste, toothbrush, all that stuff all within the, within the bag. And then I have separate cords that I always travel with like for my MacBook and my, my iPhone power cords. So that whole world travel kit stays, you know that I traveled the world with that, with that rig, you know, you know, went to. I was in the UK for three weeks. I was in Australia for 15 or 16 days and everywhere in between there with a carry on bag. And my. Tim introduced this concept of, I think he called it caching of having a trunk in a hotel where he frequents in New York. So he's always got stuff there. But I had what I called the mothership, which was a bigger bag that I had different stuff for different climates, like with pants and sweatshirt and other things, dress, you know, if I was going to have to wear pants and dress shoes and all that kind of stuff in that, in the mothership along with the big supply of my contact lenses and replacement things that I would need. So I would, you know, just move the mothership regionally. You know, I sent the mothership up to Toronto first and was able to pack up that travel bag just to go to the UK for three weeks and Then sent it ahead of me. So it was really such a great, such a great system to really travel. Friction free, travel light, made it much more bearable.

Hey, you know what? First off, that's incredibly useful and simple advice that could sound just like a couple of guys having a conversation about how you pack underwear and put stuff together. And there could be listeners that never travel anywhere and they'll be like, well, what the hell does this have to do with me? And then there's other people that are on planes and all the time people like me that are like, wow, that's really awesome. Or you know, someone like a Tim Ferriss, this would be really great advice. You think he would already know everything about this considering he wrote a book about it. But of course he still calls you up. And I think the reason Tim wrote books on complexity is because I think he's wired to add complexity. So he had to become an expert in how to remove complexity. Whereas you, I think you're just kind of a simple man that knows a lot about marketing. So people think you're a genius. So that being said, and you actually are, you're a real genius at marketing and the friction free thing. So what I'd like to ask you is I believe there's something about different people's brains, my own included, where whatever, I mean, whatever reptilian part of my brain this comes from, where it seeks and craves chaos and challenge and fight or flight, disharmony versus peace and simplicity and that sort of stuff. I do everything I can to bring me back to center. That's why I meditate every day and exercise and eat right and do all that stuff. Now, having said that, was there ever a time in your life where you were, I know you are add. Was there ever a time in your life where you were just totally anxiety ridden, completely chaotic, you couldn't function very well, very stressed out, and you learned this friction free methodology in life as a way to protect yourself from yourself. Or have you always been this way?

No, you know what it is? I think that it's like a, it's been a coping mechanism in a lot of ways. I know that. I don't. I did. I've known before I even knew that I was ADD or had that, that label, if you want to call it that, that I just knew that it was difficult for me to get myself to focus on things that are complex. So I've always looked for the least complex thing to be able to do the fewest number of steps, the thing that takes the Least concentrated effort to get the result. So I've always been just focused on looking what's the result that I want and what's the. The least steps that I can take to get there.

Okay, well, so let's take your travel analogy. Now. Certainly I've spoken to this, I think, before, but I'm sort of self conscious, and if I wear the same exact clothes every day, although I know you're wearing different shirts that are the same exact shirt and you're wearing different pants and, you know, that sort of thing, at least I hope you are. But let's, you know, you have, you know, I've been to your home, obviously, many times. You have a closet full of the same damn outfits, right?

Yeah, yeah.

For people that, like, aren't going to.

Wear the same clothes.

Especially a woman, you know, because I've had this conversation with a woman, she's like, are you kidding me?

You know, J.J. virgin and I had dinner just last week and we had.

She told me, and I'm going to publicly say this, that you're committing to some sort of health and exercise regiment with her.

Oh, yeah. JJ's on the team. JJ's on Team Dean. Okay, we'll see how this goes. Yeah, yeah.

Putting it out there.

More about that later. Anyway, JJ and I were having this exact conversation. She was saying, I. There's no way a girl could do this. That. So we had a whole, like, discussion about it. And, you know, it's. She said, I would need a carry on just for my shoes. I can't just, you know, a girl's got to have options, she said. And I said, that's okay, you know, whatever. Whatever works. But she could, you know, she could simplify things or just remove the friction, you know. And so she did. We did have some good talks about how she can make her traveling a little bit easier. But the thing about it is that I. One of the things about ADD is that it's often, you know, mistaken as procrastination kind of thing, which I just. I tend to be when I'm. When I was traveling or packing or whatever, it would always be frustrating to me that, you know, you have to concentrate for a certain amount of time to pack. So I would always leave it to the last minute, and it was always frustrating, you know, like, just try. Because then if you leave it for the last minute, then you're. You're packing and you're, you know, running to get to the airport and all that kind of stuff. And I just really realized, you know, what I don't have any business doing that. If I just think ahead and know that I'm going to pack, I know how many days I'm going and knowing that it's the easiest thing. Now if I'm, you know, even if I'm gone for multiple weeks, I still only take seven days worth of stuff and then I just do laundry wherever I am. Right. I don't need to pack that. But even if you are not wearing the same thing, you're wearing the same basic things. I mean, you're wearing a shirt and you're wearing underwear and you're wearing socks, right? So whatever the shirt, underwear and sock combination is, if you wanted to create a variety pack, you could still use the same system of packing those things up in a, in a mesh, one of these mesh bags and making it easy to, you know, just pull out what you need. I mean, you can have variety without having things. I mean, you wear, you basically wear jeans and a different kind of T shirt or a different button down shirt. So I think just packing two or three different pairs of pants and seven of these seven day packs with different shirts and underwear and socks all in one, in one thing, it just, it's such a, an easy thing. The thing that really works about it for me is that I've got enough of these shirts and enough underwear and socks that I never have to, you know, this whole thing can get laundered, folded up, put back in those things and we pack the bag so that it's always ready. I'm ready to go right away for a seven day trip, you know, I don't have to wonder where is everything? Look for it and pack it all up, you know.

Well, you know what's actually really funny.

About, about that is I get completely.

Stressed out prior to travel as much.

As I've done it.

There's something that is anxiety provoking to me about taking a trip. And one of the things that I have learned is unless there is zero possible way for me to pull it off, always use a carry on. I mean, I've gone two weeks and I am more happy to.

I went three weeks, three weeks in the UK with a carry on bag.

Well, and the reason I like that then, you know, you take Richard Rossi, our friend who doesn't like, you know, touching his own luggage. To him it's, I don't know, I guess he thinks it's beneath him or something to have to touch bags or he really likes the aspect of not having to carry bags. Me on the other hand, checking Things total waste of time if you're flying, you know, commercial, which most people do. And secondly, it's just if things get lost, I've had situations where they have literally lost my luggage. And, you know, Richard Miller came to.

London with me and he was with me for the first week and he lost his bag twice. They lost it. His bag didn't make the connection. We flew out of Toronto, he flew from Phoenix. His bag didn't make it to Toronto because they lost it in Phoenix. And then when he was flying back, he missed his flight going to Toronto and they had to. He had a whole big thing with his bag that was checked too. So there's two great reasons right there. Two examples in one week of why not to check bags.

By the way, we're going to tie this into marketing when it comes to friction fleeing simplicity. So if anyone's listening going, okay, I don't travel. Where does this apply in other areas? One thing before we go there. Where do you get these silly mesh bags?

That's a good question.

I don't know, other than you can probably go on Amazon or find them anywhere. Do you have any?

I'll find a link to them. We'll put them up with this episode. Because yeah, it really is. They're just, I think anywhere. You could get them at Walmart or Target or anywhere like that. Okay.

Hey, by the way, I'm going to call you out on something here too, Dean.

All right, so you said, I'm going.

To get that link and we'll put it up on this episode. There have been numerous times where I've said, hey, everybody, we're going to do this and we're going to put it up there. And of course we have our amazing jar. Who does all the bullets. And then I have people on. I mean, obviously we both do this together wherever there's a place on. I love marketing that doesn't have a link that's missing or something. I just want to publicly blame it on you because a lot of times you need to find these links, you need to get it to us, you need to make sure it's up on the site and not just because I think you kind of do an episode, you hang up, you're done, you're like, all right, whatever.

So.

How does one instill follow up in the friction free life? Because I think friction free for you is you talk and then you're done and there's no follow up.

That's true. So I'm going to tell you. So I found them right now online here, a website, just cutting out the middleman here.

I just don't want people posting later saying, when are you guys going to put up that link? And then I have to say, well, that's kind of Dean's role and his part. I love marketing here and you know, he's not. So of course we both look like jackasses, but, you know, well, they're lingerie.

Bags is what they are actually for watching, it's either a sweater bag or a lingerie bag. They've got different sizes. But there's a website called handylaundry.com h a n--y laundry.com and now, by the.

Way, I'm not saying in nor is there any affiliation with us in this company. And there's no affiliate commission here, certainly, which maybe if there is, you should sign us up for that or something. Dean, since now we may have things like this on Amazon, but the point is that's kind of cool. And without beating a dead horse here, how does this apply to other areas of life and how does this apply to marketing so that on this episode we can tie this friction free thing into less friction in building and growing a company, an enterprise, whatever.

I think that that whole mentality of removing friction whenever you possibly can in any process, I mean, making things as simple as, as simple as possible, that really becomes a discipline, you know, becomes a discipline of the way you look at something and driving out complexity. That's, you know, what Peter Drucker was all about, driving out complexity, making systems as simple as possible. And by the way, I just looked and those mesh laundry bags are at Walmart too. So there you go. Get your mesh laundry bag anywhere mesh laundry bags are sold.

Here's one thing I want to actually recommend because we can probably start doing this more. I'm not guaranteeing this is going to be a thing, but I think it would be smart if we give out our Twitter links and then in situations like this, when we post the episode, you can post, oh, did this episode here. And here's where to get the laundry bags or whatever. Or whatever. I mean, it could be anything. So my Twitter, if someone is not following me on Twitter, which I don't do much Twitter, but I occasionally. I really don't do anything. You don't?

I really don't. I mean, I've got to just.

How many people are following you on.

Twitter, do you know? I don't know, 15,000?

They don't care, do they? All right, well then forget you on your Twitter. Mine is O polish. And I will do my best to try to tweet things out that Dean would say. But now since he's so non committal to this, then maybe we can't make that happen. But I'll do my best if you want to follow me. And there you go. Not that I've ever really given that much of a rat's ass about having a giant Twitter following, but I do. I think there's like 23,000 or some people that are following me right now. So we'll see.

Are you better than me?

Well, I'm certainly better than you. I mean, that's a game. You know what? I don't read these a lot, and I want to thank all the people that post comments on itunes. And if you have anything favorable to say, that would be really wonderful. If you go to itunes and. And post comments and please do that, there's some that are posted there because I always look for the negative ones, right? And there was one like, you know, Dean's the really smart one and Joe's just a name dropper. And I think it's like, really funny.

It's like, oh, you go there.

You want to listen to Dean. I like ones like that because they're just amusing as hell to me. And some of the things that people will bitch about, and then there's always someone that will come back and be like, are you kidding me? This is some of the best free marketing advice on the planet. You're already paying for this. What are you, some kind of a dumbass or something? There's great comments like that, but for your own amusement, it would be good to read some of those comments and post whatever you would like. So since you're called the marketing Buddha by many people who first started calling you that, do you remember, I think, Frank Kern?

Frank Kern.

So what does that. When you hear that, what does that do for your perspective and insight? Because when you get introduced at places, people call it like this wise guy that pontificates marketing advice. I mean, what does the marketing Buddha mean to you?

I don't know what it means. It means my belly. Is that what it means?

Well, it could mean you're a big boy, which is true. You're about to be, what, like you're going to be as skinny as me because you're going on this JJ Virgin like diet?

Exactly. That's right.

Do you think that would throw off our whole image if you actually became as small as me?

That'd be impossible.

You don't think.

I don't Know, I mean, I could.

Starve you for a while if you want. And we can do like hardcore exercise. You know what Gary Albert said to me years ago? He said, because Gary would always write these freaking weight loss campaigns and diet ads, he had such a sinister mind. And he said, you know, if you really wanted something that would work, if they could make this legal, is where people could sign up for a dieter's prison, where they literally agree that they will go in and they literally give away all of their rights and they have to do. He goes, that would be the best way to get people to lose weight and get them in physical shape.

Because, you know, that's essentially what Dean Ornish did right in the. In Change or die. That was essentially exactly what he did with the heart patients. Taking them and sequestering them for 30 days and controlling every ounce of food that went in their bodies. That was exactly it, you know, but effective, right? Because it was people saying that eating the right foods, if you're eating the right caloric intake, and it's not just about eating less calories than you put out. That's one thing JJ says, which is kind of brilliant. It's not the bank account model isn't what it's about. It's not about calories in and calories out. Your body's like a chemistry lab. And so it's the right things in, in the right combinations at the right time that make all the difference. And so, you know, that's again, there's part of this whole friction free thing. So the way that I'm approaching this is again, the way I approach everything is looking to set up systems so that it's. So that it's effortless, you know, so it doesn't take any discipline. Here's something that I've been writing about in my journal because I was thinking about the difference, you know, like we say discipline. And I was really. It's interesting because discipline has two different meanings depending on whether you're using it as a noun or using it as a verb. And most people try and exercise their discipline, discipline verb by exercising their self control and their willpower. And it's draining. It's very difficult to do that where applying a discipline, which is a noun, a discipline is a system, basically a way of doing something, a repeated thing makes the discipline verb really unnecessary. You know, and so that sounds kind of convoluted, but that's the way my brain works, is thinking about the etymology of things and how it actually goes down. But the discipline of having A meal plan and having somebody who is on my team responsible for making and delivering my meals. That is a discipline noun that doesn't require any discipline verb on my part. And that is, I think, a pretty profound thought straight from the marketing Buddha that I've never heard anybody talk about. Have you ever heard that? No, I have not.

This would definitely be a first.

There you go. So, but does it make sense to you? I mean, so you know what I'm.

Saying, Reiterate it again. I think it does make sense to me, but I really. I mean, I really. Here's the reason I say reiterate it again. Not because I'm slow, which is partially true in some areas. The thing that I think of is when someone is revved up in their rituals, in their behavior, because you're talking about not only knowing, but getting your body and your mind to follow through with what your mouth is saying, with your thoughts are saying, getting yourself to do the things that, you know, going back to the Stephen Covey thing, to know and not to do is not to know, to understand and not to do is not to understand. You know, getting the behavior to actually occur. You know, I've always loved the quote. You know, you don't build a great reputation by talking about what you're going to do. Right. You do it by doing it. And, you know, you referenced the book Change or Die. The fact is, it's really difficult, especially relying on willpower to do stuff. And so the reason I'm talking, you know, I want you to reiterate this is this is simple to talk about. Much more difficult for most people to put into practice. So that's why I want you to, even if it sounds redundant.

Okay, well, that's the thing is that. So I know for me where. And this is just a new revelation, otherwise I would, you know, we'll see how it, how it plays out. But what I have found, and probably what most people find, is any kind of change that requires discipline is typically a very difficult thing to do and sustain over the long term. And so when this was something that was kind of sparked by a conversation with Brian Franklin, who, you know, I heard, I was with him@evans metamind event in Miami earlier this year in February. And one of the things that he said is that, you know, if we're looking to change, we're looking to go from condition A to condition B, whatever, whatever the A and the B are. And the getting to B requires some discipline, willpower, change over what we're doing that creates result A that is very difficult to change if people go and start working on the behavior. Where the real thing to support and sustain change is to work on the environment, to work on the ecosystem so that you're setting up conditions and a system and a situation. That living the life that you want or getting the result that you want doesn't require discipline, right?

Well, yeah, because, I mean, who was.

I just talking with about this?

It was one of the episodes. And by the way, I want to mention that we have the JJ virgin interview video that I did with her coming out soon. So that's just an aside that I want to make sure I don't forget about. I don't know if it was with JJ or who I was talking about.

But.

Good people will do bad things in a bad environment, and a good environment will cause bad people to in many cases, do good things. So I'm completely with you there.

Yeah. So I think that's the thing is working whenever you can on the environment. So that ties all the way back to the travel packs. You know, if my behavior is that I hate packing and hate, you know, always would leave it to the last minute is how can I create an environment that makes that not require any discipline? Think ahead. I wear the same thing. I pack them up. I keep a bag that can be ready to go on a moment's notice. And that's kind of now. I'm not ever waiting or packing at the last minute, you know, and if it's one, one destination and back, I ship my bags, you know, so I don't even have to carry it on. Just ship it so it gets there before I do and ship it, you know, along with a return shipping label so that you don't have to fill that out and find that the stuff, you just give it right to the bellman to send, you know, through the business office or whatever. If you're at a hotel. Right. You know, that kind of thing is just like, you know, it just requires a little bit of thinking ahead. But that system can work again and again. That's why, I mean, you and I both, that's why we love marketing. The leverage of it is that's essentially what you've done. If you set up a postcard or an ad or a lead generator and you've got a landing page and you're getting names and emails and you can set up an autoresponder sequence, it really sets things up that they recurring without you having to have the discipline of being there to.

Make sure that all.

Those individual Steps happen.

Yeah. So what we'll do, what I want to do in this episode, we'll kind of wrap this up in a minute here. But I want to follow up on the next episode where we actually talk about book marketing and some of the campaigns that I've worked on. You've worked on how it applies to listeners and all that. But what I'd like to finish up this episode with is along this same lines. And, you know, it's funny while we've been here, and of course, this is never 100% confirmed until it's 100% confirmed. But I got a message back while we have been talking that John Paul DeJoria will actually come to the next year's annual Genius Network event. So we'll have a great.

I mean, we had a great call with him. He's really like. And he was. I mean, he was sincerely interested and, you know, you'll hear it when you listen that Joe was sharing, you know, a different perspective that John Paul had not really heard, but he really loved it. He even told us after the call that he was really impressed by that. And so you'll hear when you listen to the episode what we're talking about. But he did mention that, that he would come if he could. And that's exciting that he'll be able to.

Yeah. Just got a message back from his assistant saying we'd love to come to the event. So mark us down and let me see the exact words. Count us in on those two dates. And also I'm going to connect him with my buddies, Darren Hardy at publisher Success and Stuart Johnson who owns Success magazine to do a story on him and put him on the COVID of the magazine. So part of this is the value creation thing where people are like, well, how do you meet these people and everything? Well, you know, you just use your Genius Network in order to connect each.

Other with and your magic rapport formula.

Plus, I asked him even about me being an addict and him having an alcohol company, but also having funded a rehab center. And he gives a very good answer to that because of course I was curious, how do you own a alcohol company and simultaneously helping rehab center with people with alcoholism? So you can listen to him talk about that. Just a very driven, very enthusiastic entrepreneur that seems really, genuinely happy and at 70 years old, no intention of stopping and just wanting to do stuff. So I think everyone will really, really enjoy that. So, Dean, any final tips, suggestions? I like ending this episode with giving everyone the perspective of creating an environment that does not require any Discipline. And what I want to say is, you can create portable environments. You've done it with travel. When I need to focus somewhere, I can. Instead of going to my office, I can go to a public library, I can go to a coffee shop. I can set up a particular area in my house. If you are in a noisy home or you happen to be in a place where, you know, it's not conducive for stuff, to whatever degree, can you set up that environment? I mean, me meditating creates an environment for me to get focused. So what suggestions, tips do you have before we wrap up this episode?

Well, I think that there's. The thing is that it's about thinking. You know, it's like I always take the approach, I think even in everything, is that I like the adage of, you know, measured place, cut once. And I. So I like, you know, thinking about something, running theoreticals or running models of how that might work and seeing it all. If I can't, you know, see how it works in my mind first, then I'm not going to go through the effort of all the work until I know that I've convinced myself in my mind that it works. So I use that process a lot. I think about it and kind of look for ways to remove the friction in everything, in every area of my life, whether it's. Whether it's the marketing or whether it's travel or eating or anything. Yeah. The way I approach it. Yeah. Awesome. Good.

All right, well, everyone, that's this episode, and then you'll join us on the next episode. It'll either be me and Dean talking about books or maybe the John Paul DeJoria. We'll see what happens. But let us know what you thought of this episode. If you have any suggestions of what you're doing for Friction Free or what sort of environments are most conducive for you, please share them with us@ilovemarketing.com and tear it up. Have a great week, and we hope you found this to be really inspiring and encouraging to make you more productive and more effective and at least to maybe wear some of the clothes you.

Haven'T been wearing in a while or.

Throw out a lot of stuff in your closet following the 8020 principle. So that's it. Anything else, Dean?

That's it. All right, join you on the next one.