LifePilot and High-Leverage Activities: The $13M Ferrari Lesson with Peter H. Thomas, Tony Jeary, and Joe Polish
12 Dec 2025 · 65 min
Joe Polish, Tony Jeary, and Peter H. Thomas discuss high-leverage activities and how to spend your 168 hours on what actually matters. Peter shares how he lost his son Todd and later bought a Ferrari that sold for $13 million, lessons that shaped his LifePilot program for defining results and building a personal board of directors.
Chapters
Define results.
One of the cool things about Peter is something I really believe in that ties to results is you need to be really clear on what you value before you set your goals of whatever the result you want. And so a lot of people set goals of the result they want and they don't really dissect with intention the detail of their values. And so I would answer your question, Joe, by saying it starts with what you and I preach. Why we like each other so much is because we believe grounded. Any kind of result you want needs to start with the ground of what you value. And then you add on top of that what Peter said when he asked the question to Dan about the fun. If the result you want is a life full of excitement and fun and influence, well, is that what you really value? Like I walk in your place here and I'm like, who wouldn't want to be Joe? The Harvard study I just came across in the last month or so, 75 year study on why people are the happiest, it's because of relationships. And you look at this place, this is like the coolest people in the world and you get relationships with them. That's a good gig. My answer, long answer on that one, is I think everybody should think about results tied to what they value.
How can you be a domino for someone else?
The Joe Polish Show.
Any problem in the world can be solved with the right genius network. This is the Region Entrepreneur of the Year award for his outstanding commitment to values, ethics, entrepreneurship and quality of life. Royal Rhodes University was pleased to present Peter Thomas with an honorary doctorate of law degree. But, you know, I think it's cooler that he like used to, you know, own century 21 in the entire country of Canada, or he built the Four Seasons Hotel in North Scottsdale and numerous other projects, Dogtopia, things like that. So Peter recently introduced me to a guy I had been hearing Peter talk about for as long as I've known Peter, including give me some of his books and things like that. And just by a series of events, someone brought up this person, his name's Tony Jerry, and said how they have learned so much from Tony about his high leverage activities, HLAs and different methodologies in producing results. And so I sent it to Peter and Peter's like, I gotta introduce you guys. Then we hopped on a call, we did a Zoom call. I think we spent like a couple hours on Zoom and it was awesome. And this was just a few weeks ago. And I was like, if you can make it out here, I would love to do an interview because I think all of my 100k members would get so much value out of hearing from Tony. So here's who he is. Tony Jerry, known as the results Guy, has spent over three decades helping top leaders and organizations achieve breakthrough success. He's coached presidents and CEOs of Walmart, Ford, Shell, Samsung, New York Life, and more, and always with the same mission. To deliver results faster. Like a professional athlete approaching competition, Tony goes all in with the people and companies he partners with. Focus on what drives the highest return on effort. A prolific Author of over 100 books, Tony distills his lifetime of best practices into actionable tools. Housed at his private results center near Dallas, his work emphasizes strategy, clarity and acceleration principles captured in two of his most important books, Strategic Acceleration and Business Ground Rules, which, by the way, we're going to have copies for all of you. Both those books, we have copies co authored with his close friend and partner, Peter Thomas. Today, Tony continues to partner with high achievers who want to supercharge their vision and turn them into reality even faster. So please help me welcome both Tony Jerry and Peter H. Thomas to the stage.
Guys, this is cool, man.
Thank you.
I've been wanting to meet Joe for a long time. Where should we go?
You know, I'll sit over here and then why don't you go here and we'll put Peter over here. What's up? What's up, sir?
Give me a big hug.
All right, thank you. All right, so this is going to be fun. We're also going to take some time. I've got some initial questions, but if any of you have any questions, I want to be able to have this be a conversation with all of us, not just me.
So, guys, this is cool, isn't it? I've been wanting to meet Joe for so long. Peter makes a connection. I'm sitting here with all you guys. This is so cool.
Yeah, it's funny, when we were talking on the phone, I'd mentioned Dan and you're like, I got all of Dan's books and everything. Like, this is great. Going to be here.
I had two goals. To meet Dan and meet Joe today, right?
Yeah.
I've been wanting to meet Dan for a long time. Like, if any person to go out and like, buy every person's. Buy everybody's book. One day about seven years ago, Dan, I had my team go buy every one of your books and I already owned like seven or 10 of them. I'm like, buy them all. I think at that time it was like 39 of them. They're like you want them all. I'm like, I want them all. Anyway, glad to be here.
So let me ask you because both of you are obviously very much into, you know, help you talk and we'll talk about this too. Not just coaches and getting support on business, but also professionally having a lot of things done in different areas of your life. So how much time do you spend reading and studying and I mean this is obviously a lifetime habit for both of you.
So what's your, you mean regarding your health study?
No, just in general. Like how do you, how many books do you still read? A lot of books?
A lot.
Yeah. That's why you just had a vision problem. I think it's finally, you know, I.
I, I, lately I've, I've read a lot of books before now. If anybody asks me if I want to read a book, I, I throw it into chat GDP and I ask it to give me a precipe of it. And then I read the priestly and a lot of times I don't read the book then because you really guys doing that now.
Yeah, yeah, I do that with some.
And the other one is to, is to go to YouTube if you like the vision. Yeah, just like you get a book, go read this book, put the book down, go to YouTube with it and then look at the interviews and sometimes it's one minute, five minutes, an hour, you can read anything you want. So click the minute one on, you get the gist if you like the book or not. That's a 10 minute exercise.
You know what I think though is like Dave Kekich is the one that got me to, is that learning can be painfully slow. And when you sit and marinate with a book versus just watching clips, there's a certain level of, of integration. I think that happens differently.
Let me tell, I'd like to tell everybody this about, this is a mistake I made. I'd like to and I wanted to really this is one of the things I wanted to cover today and I'm so happy. The first question, because I didn't know what you were going to ask is about two or three years ago I caught myself bragging about the number of books that I read. Has anybody ever done that? Yeah, yeah.
It's like my, and then I'm like.
That'S stupid because that's the feature, the benefit is the epiphanies you get out of the book. So now what I'm into like you is how do I extract the epiphanies from an author that's taken the time to put in writing their distinctions. And so now I collect epiphanies. Is that a cool idea? Right? So I was like going, golly, don't, don't. You know, it's not after the number of titles, it's all the epiphanies you can grab anyway.
Yeah, well, here's the thing. Like, I will often display chessboards in books because people think I'm smart, if I do, because I'd rarely play chess. But I've read a lot of books. But no, there's something. This is a true story. Like, years ago, I was in a 12 step bookstore because I've been. I have an addiction recovery foundation, as you know. And I went in there and I asked this. I walked in and she's like, can I help you with anything? I go, yeah, do you have any books on people that are addicted to buying books? And I said it purely as a joke. And she's like, yeah, as a matter.
Of fact, we do.
And she starts. And I just start mindlessly following this woman and. And we go to the back and like, I swear, I wish I had this on video back then, but this is like probably 20 years ago. And she goes to back bookshelf on the bottom, and she pulls out a book called like Biblioholism, I think it was called. And it's like the back cover says, if you have a condition of buying, collecting, consuming large quantity of books, you have a problem that thousands suffer from. And you can solve this problem. All you need is one more book and you can go, look this book up on Amazon. It's a real. And it's a real book. People that are. There's this whole consumption of self help.
Anybody? A book of Holly? Yeah, probably everybody in here, right?
Well, yeah, I mean, there's a book on it, definitely, so. But here's the thing with ChatGPT, and like you were saying, now there's this new way of consumption. I mean, Evan Carmichael, do you have that slide just real quick? Cause this even kind of ties in with show, that slide that Evan sent me today of how people are consuming podcasts and videos on YouTube. And if not, we can pop it up in a minute. But yeah, so there's. I think it's what, 39% of people now are consuming their podcasts and stuff. YouTube is the most viewed. But the point is things are changing quite a bit. So you have this thing called the results center, let's start with, which I think is really cool. Explain this concept because you've taken not just knowledge, but you've created a environment for learning and for consulting and for getting people to think, which. Well, there's a slide. Real quick. We'll show that. So this basically says, podcast listeners now tune into YouTube more than any other platform. Which of the following places do you use the most access podcasts you listen to? 32% are different places. 8% is Apple.
39. YouTube.
Yeah. 21% Spotify and 39% YouTube. So, yeah, that's why. Obviously, that's why Evan likes YouTube. It's a bigger platform. And so.
So the thing is.
Results center. Yeah.
Years ago, I started collecting best practices, and so I would go in and I'd consult with the company, and I'd pick up the best practice, and I'd save it, and I'd save it, and I'd save it. And so for about 40 years now, I've been accumulating best practices on how to grow companies. So I worked out in my backyard for 20 years, Joe, to raise my kids. And my wife told me that my business was getting bigger again, so I needed to move out of the house. I had a big estate, so I built a condo. Downsized, and then I built a result center. And I thought being north of Dallas and north of Detroit, the DFW airport, easy to get to, that'd be a great place.
Yeah.
So what I built was I built a building that houses my 40 years of best practices, and we fly cool people in every day. And I felt like, what was better for me. Last year I hit 5 million miles on American, and that was just American, not counting private travel. And I was like, what would be better for me is if I could be so excited and have so much value that people would want to come to me versus me getting on a plane and fly some more. So I built the results center. So I hope one day all of you guys come visit the results center. If you're ever in Dallas, just come on by.
It's really cool. They have a band that picks people up.
You gotta see it.
Yeah, I've seen the videos. I need to see it in person.
Yeah, please do. Please. It's cool, right, Peter?
Oh, yeah. I had the experience with, you know, of all the coaches in my whole life I've ever had, I picked Tony as my life coach. I've said online that he's the coach for the rest of my life because he got away. Tony has an organizational pattern that he uses, and I know when we first went there, I met Tony, you Know and knew him quite a bit. He'll tell you a story, but going through the process accompany you. If you, if you right now can't figure where there is. If you're trying to figure. If you're here and you're trying to figure out where there could be and you've got a team and I'm saying here is probably the fifth year you've had. Maybe, you know, it's, you're solid, you're well financed, you got good money, but you don't quite know where there is yet. Tony, be a great guy to source out how to find your there.
Can I tell the story about Peter, how I met.
Yeah.
So my coach had the same coach for 38 years. Imagine having the same guy, Joe, for 38 years. I just launched a book with him. It came out two weeks ago called Distinctions of Excellence. And this guy says, there's a guy out there that has more goals than you do. And this is about 18 years ago, and at the time I had 50 pages of goals. And he's like, no, this guy has more goals than you do. And I'm like, really? And he goes, I can get you a copy. I get a copy of a copy and sure enough, I don't even really know Peter. I think I met him one time in a passing. And so Joe, I get this set of goals and I'm like, oh my gosh, this guy has more goals than me. And then his values were aligned with my values. So I thought, I'll just take some of his goals and put it into mine. Because all the places they're traveling, he already figured it out. I mean, he's older than me, like, he's smart. I mean, I've been following the guy. And so I'm like. And so like for four years I'm living his goals. And then I get a text, his email Saturday morning, four years later says, tony, I know you don't really know me, but that book you have on clarity, focus and execution. That book here, the red one. He goes, I want to buy 100 of those for my friends. Remember sending that? He goes, man, that's marvelous. And I'm like reading it.
I love the stuff he's doing, you know, when I'm reading it.
And then he says, I know I built a few billion dollar companies in my life. I'd like to build a billion dollar company with you. And I'm reading this, right? And he goes, and by the way, I know you've written quite a few books. I've only Written a couple. I'd like to write a book with you. If you're interested, call me. And I'm like shaking. I'm like, oh my gosh, this is so good. Like, I'm living this guy's goals for like four years. I'm going to meet the guy. So I get on the phone with him at 1:00 in the afternoon. Five minutes later, he's got a read on the line and we talk for three and a half hours. And this is the truth. Within two weeks, I'm on his yacht in Vancouver. I take my ghostwriter and we start writing this book that we're going to give to everybody. That's the story how we met this guy.
And that is a great book. I've actually read the entire thing. And what's funny is as talking about ChatGPT, I did it on my Kindle. So I wrote this. I read this whole thing in my Kindle. Then there's the annotations. And what's funny is this morning I was like going, you know, I had all these questions prepared for you, but I had not yet taken the time to go through the. So I took.
Thanks for being.
And then I take all the annotations. I can show you how it is. Like, I was like going, I didn't even realize to do this until this morning. So Dre Redfern is driving my Tesla while I'm sitting and Cherise in the back and we're. And I'm going through all of the annotations of notes I had made. And then I have chatgpt take all the notes, what are the themes, how to organize them, which quotes I have. And I came and then I went through the whole thing. I was like, make me a list of the 10 best and already had.
I did the same thing with your credo, right?
Yes.
Yeah. Like, that's so good. That's so good, right?
Yeah.
So.
And that's what I came up with. The things like, based on what I've read. But I was like, on. Because I have a ton of books that I've read in Kindle, but I've never yet taken the annotations, uploaded them and put them to Chad GPT and organized.
Are you guys doing that now where you're sorting and sorting and sorting with chat? How many are building your own twin? Your own AI twin? And then are you doing the rules in the chat? Do you guys know about that? Where you can keep building the rules for your own chat? How many are doing that and then how about this one, when you think of another rule for just one ask, you can ask your chat to incorporate that rule. Ongoing. Are y' all doing that? So you just keep building your own rules in your own chat and you save yourself a lot of time and prompting. Just an idea. If you're not doing that. I'm just discovering this stuff, like everybody. I'm like, right. Why read a book when you get the summary? I'm like, sitting there going, dan's new book. I want the summary. Right. What's all the good stuff?
Well, so out of all the different themes I had. So I broke down, like, out of all the stuff in here, what. I want to talk to you guys because there's so much, like, I got to show everyone this. And then I want you to talk about, like, just from two, where's the big results book? Okay. I've got all of the. I've got all of his books over here. Check this out. It's like, there's so much stuff. I got all the Tony signed. Of course, I've not read all these yet because I. And when I say yet, I'm not saying I'm going to read them all.
But I can send you the summary. The summary?
Yeah. No, no. So there's always little ones. And then you've got, you know, the results center. This is his little result center thing. So this is about that. And then the different books, you know, results faster and vibe.
What's this?
Energy equals results faster. Words of wisdom, the Tony Jerry story. But this one right here, first off, this is like the coolest book it's got.
Dan, this is the one I brought for you.
Yeah. It's got this little. So explain this. How much did this.
How much does it cost to do these? Sometimes I do books short, and this took me about a year.
Yeah.
And this is the summary of my first 30 years of publishing. That page right there. So I wrote a book of my daughters when they were both eight. Yeah. Show them. And I asked my daughters, my daughter's a photographer, if she would do the photography for my books. And my other daughter is a graphic artist and she'd do the branding. So I built that as a family legacy. And then I just give it. You got one, right?
Yeah. It's really cool. I've actually gone through this. Yeah. I'll leave this out so people can check it out. So define results. Getting results. I mean, that's a word that everyone throws around. But what's that mean to you?
Paul J. Myers, Anybody? A study or. Paul J. Myers, remember him? Yeah. Influenced my life a lot in regards to that question, Joe. And so did Earl Nightgill. Anybody Earl Nightgill fan? The strangest secret. You begin what you think about. I'm going to expand the answer to tie Peter together to make sense on why I think we're sitting here. One of the cool things about Peter is something I really believe in that ties to results is you need to be really clear on what you value before you set your goals of whatever the result you want. And so a lot of people set goals of the result they want and they don't really dissect with intention the detail of their values. And so I would answer your question, Joe, by saying it starts with what you and I preach. Try we like each other so much is because we believe grounded. Any kind of result you want needs to start with the ground of what you value. And then you add on top of that what Peter said when he asked the question to Dan about the fun. If the result you want is a life full of excitement and fun and influence, well, is that what you really value? And is that the result you want in life? So as your result, you want a feature of selling your business and cashing once or two or three or how many times have you done it? Six or ten? Yeah. You know, is that or is the goal to have a life? It's incredible. Like, I walk in your place here and I'm like, who wouldn't want to be Joe? Harvard study I just came across in the last month or so, 20 year study, $20 million study, 75 year study on why people are the happiest. It's because of relationships. And you look at this place, this is like the coolest people in the world, and you get relationships with them. That's a good gig. My answer, long answer on that one, is I think everybody should think about results tied to what they value.
Well, you know, let me ask you, Val, because we had the conversation prior to you guys coming up where Jeff Pavone over here was talking about golf when Dan was talking about ambition. And there's a lot of contradictions that I see with people that say they value health but the way they live their life doesn't really is congruent with that. And they seem to be living someone else's values. And the Kekich credos I sent over to you where it says he has a credo that's like, lasting happiness does not come from consuming values, but producing values and producing more than you consume is the only justification for Existence. And the way I interpret that is people read all these books and they try to adopt someone else's value system, but they don't integrate it into their own life. And so they pretend or at least try to act as if or whatever that they're someone else's system, but it doesn't really quite work for them. And I really think it's into the integration. I think integrating anything into your. Yeah, so, yeah.
Do you know about his life manual? Tell them about that. Tied to that comment, please.
Sure. You all know I lost my son in the year 2000. And Todd, he took his own life. And he aged 35 and he was a good kid. He was a good kid. He knew what he wanted in life and did a lot of traveling and he made the decision that he was done, he was finished. And it was the toughest thing I'd come up with so far in my life. A hurdle to figure it out. And in that process, when I lost Todd, I was trying to think of a way to celebrate his life rather than mourn and grieve it all the time. How can I celebrate his life? And he lived a real values based life and he was full of love. He loved everybody. He was not a bad person on the earth, far as Todd was concerned. So I. What came out of that process of thinking was I developed a program called Life Pilot. And what Life Pilot was, was the program to teach you, first of all, how to recognize your values. What are your values? What are you about? And, and I'd ask each one of you now, you have a piece of paper, just put it down. And not now, but anytime you want, write down your values because that's. What do you stand for? Now, my values today are health, freedom, happiness, integrity. And I added legacy. I added legacy about a year ago. So health, freedom, happiness and integrity and legacy. Yours can be relationships. There's probably 50 or 60 values you can have. So when I do something, health, freedom, happiness, integrity. Like I wouldn't do, like if, let's say Joe said. Joe, we're having a party tonight and please come, Peter, because we're gonna do a bunch of heroin and we're gonna have the best time in the world. You know, I'd say we'll be a party, Joe, I'd love to come. I'd love to come. I probably won't take any heroin, but I'd like to be with you. And I wait. No moral obligation what you do. But I know that this temple is not going to have anything in it today that's gonna be derogative or hurt it from being healthy.
You know, what if it was mushrooms?
Mushrooms.
And then freedom. Yeah. One of my values is freedom. And that means to be free and to be free and do what every Dharma want to do. You know, that's why I work hard to make the money that I want to earn the gift of being free. So I would do nothing to impair that.
Yeah.
Because I don't. So you go ahead.
No, no. And I'll tell it like, I've spent enough time with you now. I've been on your boat with you. We've gone and hunt. Yeah. I mean like you actually live those values. You even have those cards you gave me with all your values on.
Yeah, yeah, yeah. So everything I do. So that's what I try that program. So I taught this four hour program to YPO and I put a number of 25 grand on it. And I went all over the world and I gave that money to charity. And it sort of. It sort of got me back center. Because I've been thinking, Todd is my. Today, Todd's my chairman. And so Todd is my son's name. And so Todd's my chairman and he's. He's in charge of all that whole values and all that thing.
I'll tell you, like the. One of the ways me and you connected was when I was on a one year sabbatical with you and I met Rita first right at that point party. And we're at this event and it's not a business event, it's just like a freaking grand opening for this place where you had your private planes.
Airplane.
And I started talking to Rita and she started.
It's Cory's place.
Yeah, yeah. And we start talking about addiction. I have an addiction recovery foundation. And then I totally hit it off with Rita. She's like, you got to meet my husband, Peter. So then me and you started talking and you're. And I'm like, I'm on sabbatical right now. I don't need anything. I don't want to talk about business. I mean, you got together, we didn't talk. We didn't talk about business. And that's how we became friends first. And then like. And that was, you know, probably, I don't know, four months be or six months. I think it was before I ended my sabbatical. And then after that. Yeah, it's.
I was telling Darrell a little while ago, I've never ever worked for. I've never ever worked for money. I never wanted to be richer and stuff like that. But I'm really driven. I love toys. And I started off with a bicycle, like when I was picking blueberries as a kid in at home. And I picked enough berries to buy a bicycle. Then I quit picking berries. I had my bicycle, you know, and then I realized I wanted different clothes that my mom wanted to buy me. So I started picking more berries again. So all the way through school, I was independent financially.
Yeah. His life's a little interesting because he's now on his third yacht at the same time, so he has to keep making that money. I'm just kidding.
But I feel like life is for having fun and being happy and loving and caring and giving back to the community. Like, that's what life is, you know? And if you can get yourself involved in it, there's nothing more exciting. Like, nothing more.
I think you have, like, such a young, youthful energy in this giddy enthusiasm that you have, which I think is really.
Don't you like hanging around with him?
Oh, yeah.
No, he's fun. I mean, he really is. Like, yeah, Peter's a goofball, too. Like, I mean, we're also hiking once. Like, we were hiking up what trail was it? Over by 32nd and Camelback. Yeah. And some freaking guy bumps into him, but pretty hard. And Peter's like, literally, like, you know, starts yelling at the dude as he's running, but he's like, this guy's an asshole. I've seen him, like, run into people. And then Peter finally had enough, and I'm like, going, jesus Christ, I hope he doesn't get in a fistfight right now.
You know, Dan had mentioned about you can reverse your age. One of the things about Peter is I think there's three types of ages that I talk about. I've written three books on health. Four books on health. There's the chronological age, which is your birthdays, right? Everybody's got that one. Do you agree? Chronological age. Then you got your biological age. And there's biomarkers, like telomeres that you can judge on your biological age. And there's the mental age. Like, this dude's like, he plays. He's a teenager.
We're all different kinds of people. Some of us early morning people, some of them mid morning people. We're all different kinds of people. When you understand what you are, what people you are, well, then you feed those things. Like, if you're the noon person, noon is when you just. Your highest peak of that is noon. Then work with that. Like, don't Try and make yourself a morning person, be the noon person. I always like to feel like, you know, in life, it's like God little. Every little baby that's born, God can let the little baby just. Here's a deck of cards. And so that baby, that, that baby's got everybody, one of us got a deck of cards, we got aces, and we're dealt a hand. And that hand is what you've got. Let's say it's eight cards in your hand. Well, you got, you might have an ace, a deuce. You got to play what you got. And you know, there's, I'm, I'm. There's so much I don't have, but I play the ones. I play my aces all the time. Like if I'm going into negotiation with what have you, like, I'm a nice guy and I'm goal oriented and I'm honest and I'm communicative. So I let the guy that I'm buying something know all that. Look, I'm here to. I really do love your property. I really do want to buy your property. I hope that, I hope that we can come to an arrangement. I'm prepared today to make a non refundable offer on your property. You know, Is that what you're looking for? Yeah, that's what I want. Well, let's start talking. State my goal and work towards that goal. But be transparent and be you. Like, I think I probably got maybe. I think I have an ace. My communication is probably an ace, but my math is probably an eight. You know, my physical ability is probably a eight or nine.
How many of you played your strengths but play, is that something you should double down on? So many people, like work on their weaknesses and go, I want to keep man what he's saying to play to the strengths, right? I thought that was an aha for me. I don't know, Joe, a few years ago, and I was like, wow, when I'm coaching people, I'm like coaching them all up. And I'm like going, hey, you're so good at this, why don't I double down on that?
And encouraging, you know, with people you could, like I said one time that I believe that everybody is a genius. Every single person in this room is a genius. You guys might have heard me say this before, but everybody's a genius. It's that. But you don't all act like you're geniuses sometimes. You act like you're kind of stupid sometimes. So all of us, well, why, if we're Geniuses. Why do that? Well, what's wrong with that? You are geniuses. But many people are not aware of it. Like, they just can't buy the fact that they're a genius. You know, we're all like. You know, we're born, and we have this amazing body brain. We have all this stuff. Like a car, when the Ferrari comes out of the factory, it's got a key sitting there with, what are the chances that car will start? And what are the chances that car will probably go 200 miles an hour? Because it's built for that. It's built to do that. We're built. We're specially built by God. We'll use God. But here we are with these incredibly gifts. The people who are leading this country are the top people in the country. What have they got that you don't have? What couldn't we just saw with the recent political appointments? They can take somebody from this field here and put them into there. You know, people are so amazingly capable of doing things. The thing that holds us back is collectively, we don't believe in ourselves. Like, collectively, we don't believe enough in ourselves.
I took a note when Dan was talking earlier also, did you guys catch that about how when you get something done, your confidence goes up? Anybody else write that note down? I thought that was a good one. I'm like, epiphanies, epiphanies, epiphanies. Right.
Well, shout out to Dan. Yesterday, when, you know, we were in the beginning, we're asking what we all caught out of yesterday. The thing I got out of yesterday, and I do it all the darn time. It's makes me mad that I had to learn it from Dan, because I do it all the time myself, and I usually go 10 years or 15 years ahead. I love three. I love three years. That's just. It's not too far. Five, 10 is getting a bit too far. But three years is not far from now. I mean, every single one of us should shut our eyes and for 10 minutes and say, okay, what do I look like three years from now, physically? What am I wearing? Where am I? You know, am I married? Am I single? Am I What's my career? And build that model of what you want, because that's what you'll be then.
Tied to your values. Tied to your values.
Yeah. Tied to your values.
Hey, can I bring one up that you may not have on your list? Peter, would you tell everybody about your imaginary board of directors? And then I want to add what I've done to it. So you've got your imaginary board of directors.
Yeah.
You may not have heard of this idea, or maybe you have. Well, I just love this. Of Peter's idea.
Well, in mentorship, do you know about.
It a little bit? Yeah.
Many, many years ago. Many, many years ago. Like when in. You know, when I was about maybe 30, 40, I didn't go to. I didn't go to university. So I have high school, not university. Got out of the army, and I got this company in, all these salesmen and things are going like crazy. And I'm sitting there. I have that. What do I call that thing where you don't believe in yourself. You wonder, you know, you wonder, how do I ever get here?
Am I, like, syndrome?
Yeah. Yeah, I'm an imposter. How could I build all that? I don't know enough. I don't know anything. I'm saying to myself, I need some mentors. Everybody can be a mentor. All I know is guys we play pool with, guys I was in the army with. I don't have anybody I can say, what can I look up to? Well, I come home this night and for some reason, Donna had made me. Bought me this book on Karsh. And Karsh is a photographer in Canada that was one of the most famous photographers in the world. You all have seen his pictures. He took Muhammad Ali many pictures of the. The one where he's standing over Stanley Liston, that picture was Karsh. And picture of Churchill, who was frowning like this, that was Karsh. So this book had all these pictures of these amazing people in it. And as I was summing through it, I'm thought, well, you know what? Why couldn't these guys be my mentors? Why couldn't I? I'm thinking to myself, I wish I could have somebody like that as a mentor. And that there was Gandhi and there was President Kennedy and Hemingway, the artist and Martin Luther King. And they're the ones I just happened to pick. You know, you got the whole universe to pick from. You can pick, but. But I read almost every book ever written about those guys back then. I read them and read them till I felt like I, you know, you'd know how they would react. And then when I had a problem or something, it was kind of big. I would say, I wonder what. Kennedy was my business guy. He was kind of my businessman for some reason. I said, well, what would John F. Kennedy do here? And if he won't do it, I won't do it. Like, you know, some say, peter, you Gotta go to this meeting. We have to go to this meeting. I'd say, would Kendi go to that meeting? He wouldn't go. No, I wouldn't go either.
I love this idea. So what I've been playing with Peter lately is having chat and a variety of different AI apps help me take people that are either dead or I don't know them closely and have them be my mentors. And in fact it all came from his ideas. Anybody else doing that now?
I do a little bit for. Well ask.
Yeah, I mean like what would Covey do with this? With his seven habits and how he'd apply to it.
We know you got to be a little bit. I don't use the word crazy, but open minded to get some of the stuff. Do you believe that when people die they leave their knowledge here or do they take it with them?
Somebody says take depends if they left it here or not in the form of books or any other learning. I think they pass it through.
Okay. I think they leave it here.
So you're talking like a frequency woo woo way or. What do you mean?
No, I'm gonna tell you what I mean. I think that all knowledge ever invented is still here and I can still have access to it. I think that. But I gotta figure that out. Yeah, that's why you talk to people, that's why you keep learning.
Well, you know the Einstein thing about how imagination is more important than intelligence? I mean I think you're just using imagination here, which I think is important.
Really important. Yeah, yeah, go ahead.
No, I just love the idea of taking chat and taking your idea and pushing our own self to be able to tap into all the knowledge that's here.
Well, so oil goes through a pipeline. Like if you want to ship oil to England, you go through a pipeline. So let's pretend for a minute there's a pipeline going through this room right now. It comes out, it goes in this. There's a big pipeline at the top of the room.
Imagination.
And we know that in that pipeline is every bit of knowledge you ever get. You want to actually like chat. GTP is the pipeline. Just thinking about it now, we're inventing it, but it's going. All you need to do is tap into it. If you can tap into it, then you've got, then you can pick out whatever you want, you know, and so that access to that pipeline is available. The pipeline is there. If you want it to be there, you can make it there. But so where's the source? Well, the source is every One of us are the sources. Everyone was their source to somebody else. Yeah, because you always. That's why you. You hear people like. Like when I go to a new town, if I. If I went to Dallas to see Tony on my way with the driver, I'd say, well, how's the economy? What's going good? Are you busy today? How's the business in. In Dallas? You know, everybody helps fill in your. Your needs of your knowledge, but you have to be like, here's. I'll just finish, Right. But you have to be open to the universe because you don't know where your next lesson's going to think about.
What'S happening right here. All the brilliant minds are sitting in his room, right?
Yeah. You don't know where that's going to come from. You don't know. Like. Like when dan's word about three. That one word that Dan said, you know, about three days, three years instead of 20 years. And you got to listen for these little pops of knowledge like. Like Robin, you picked up, you know, just one little thing you said. Boy, that. That really sparked me. In a room like this, when Evan pops his hand up and says something, it's really important to listen because these drops of gold, you can talk for two hours sometimes and not hear nothing.
Then just how many of you are going to take your notes from these two days and drop it into your AI twin and tell you what you should most pull from it?
Good idea.
One person.
Well, I do. I do stuff like that.
That's a pretty interesting idea, right? Because you're going to have so many cool ideas. How do you sort them to the top?
Well, and the funny thing is, every time someone is interviewed here does a talk, Parthu's in the back. We created a model with him because he's our, like, he started out as our AI intern that I met him through Ann Atkinson. And basically we summarize all of this stuff, but I don't know how many people even take that and then go even deeper with it, with their own goals, their own ambitions. But it's literally available right there for any.
Yeah.
Another secret I think is what I've been able to do for myself is to simplify very complicated things. So you can take something that's really, really complicated, but really simplify it. I'll give you an idea. When I had century 21, I think I've told some of you this before, but maybe at the risk of it, I'll tell you again. When I had century 21 at one of the Conferences. I set up a Johnny Carson kind of app.
They may not know just a second. He bought the master franchise for Canada. Does everybody know that? And he built it. Everybody know all that? And he built it. Like, 8,000 agents, 400 offices all across Canada.
So. So had. So I took about eight salespeople, the top salespeople in the whole deal. I have 8,000, and put them on the stage. And I was like, johnny Carson. And I had them on the couch, and I was interviewing them about, well, what made you successful?
What were you.
Why were you. Because they were. One guy was, like, from Toronto, downtown, another guy from Newfoundland. And, like, in some little town, he's a top. One of the top salesmen in the company, living in a place that he must have sold every person in his town twice.
And to hit the numbers. Huh?
To get the numbers, how to get. So. So, like, I was in. I was doing this, interviewing these guys and. And ladies and I came up with. There was three basic things in their character that they agreed that you had to have to be successful. The three things out of all the things that you think you need to be. If I. If I went around this room right now, we'd have 50 things that you need to be successful. But there's three. There's 47 down here. There's three up here. And those three things are attitude, motivation of the individual, Individual's attitude, his motivation and his commitment. Those are the three things.
Is that in here?
I don't know.
It should be.
It should be, but those are the three. So when I'm. If Joe says to me, peter, I want you to meet this guy, I think you really, really like this guy, and you should hire him to do something for you. I. I'd say, thank you, Joe. Do you have his resume? Joe said, no, I don't, but I can. You can meet him in lunchtime. Okay. The first thing I would be looking. That's the only thing I look for. And I. I'd be asking questions like, did Taba's attitude, you know, like, does he hate his other job? And what is it? What is he like as a person's attitude and are they motivated? What have they done? Oh, yeah. When you were back in school, what was your favorite? What was your sport? I was a runner. Did you. Did you win anything? Yeah.
Yep. Item number 10, page 38. When you guys get that? He spelled it out right here. And again, it's a gift from us for everybody, right?
Yeah.
But if people got a good attitude, if they're motivatable. Can you motivate them? And are they capable of making a commitment that those people you're talking to, those are.
I didn't know that's where that came from.
Well, you know what? Actually, that. That's a good. Harvey McKay. I don't know when I first met Harvey. This is probably 12 years ago, 13 years ago. And I, you know, he had just written a book on hiring people. And I said, well, what are two things that you think about when, you know, hire someone or if you're for your existing team? Like, if you. Because it was conversation about hiring people and keeping people. And so he's like, first is if. If you have anyone working for you, if they were working for a competitor, would you be worried? And I was like, that's interesting.
That's good, right?
And then, of course, the other one, which everyone's heard of, knowing what you know now, would you hire them again? And if you can't say yes to both of those questions, then, you know, do you really want to keep them? Do you really want to hire them? Right? So if you meet someone, someone that you want to bring on the team, you know. Yeah.
And I think one other big word I want to use, I was thinking about Tony, because I want you to get the benefit of this guy while he's here. Because he's a treasurer. He really is a treasure. You got to dig it out of him sometimes. He's a treasure. Gosh, I lost my thought. Tony, what you're going to do. Oh, one word that Tony brings up in me is urgency. He gets it done. You know, like, when you go to the results center, you come out of there with a business plan, a full business plan of where you want to go. So you don't wait, and there's no going back and forth and all that kind of stuff. He's very, very oriented of time. I have a natural urgency. Things got to get done. I drive a lot of people crazy.
You know, I have to say this, like, if you actually think about the naming of it, the result center, when you were taking me through this and you're walking me, then I went and watched some videos of it. I was like, it's fucking great packaging. Right?
You know how I did it?
I sent it out to my friends and I said, I need to name my compound. And a guy in Ross Lytle from Canada named it for me.
Yeah, Results. But I'll tell you, like, so you're explaining. He's. Well, you're in the results center. If I'm going to go the results center. I don't want to be in the lazy center or the get nothing done center. I want to get a fucking result.
In the result center.
Yeah, so okay, well, let's get to this thing because what I want for everyone here is there are a lot of very strategic, results oriented individuals, obviously. But with everything else you have your high leverage activities, which I think is great, and you have a methodology of not only producing results, but not wasting time on nonsense with a lot of stuff applied to your personal life. So it's not just business. What I would like to do is say, okay, how does an already successful in some area entrepreneur become a better version of themselves? How do they not. What you know, those are the things.
I want to go into in about 90 seconds. Joe, most people, when I go around the world and I ask this question, can't answer this question. Of the people here, I'm going to say about three people are going to answer the question. So if you wouldn't mind, raise your hand honestly, if you can do it just for fun, without calculating, can you tell me how many hours are in a week? How many? There's one, two, three. So you got three people. So most people go through life and they don't even know how many hours in a week.
168.
So this is like some of the top people in the world sitting right here. So this is everybody. I mean, I talk, I coach the president of Walmart, Sam's, Ford, Shell, Texaco, the billion dollar companies around the world, they fly to the results center. Okay? And so what I say is if you take the 168 and science today shows you to sleep how many hours a day? Eight. So science today says eight. So eight times seven is 56. So if you take 168, Joe, minus 56 for sleep, ideal peak performance. And then, and should you, how many you believe you should brush your teeth, put your clothes on every day. Everybody agree? So I call that maintenance. So I just rounded off for 12. Just try to be a little funny here for a minute. So you take 168 minus 56 minus 12 for maintenance, you have 100 hours. And Joe, I believe that we all have about 50 hours that we invest in our personal Life and about 50 hours in our professional life. And if we love what we do and we really have tied our values all together, you have a lot of overlap. So you can. A lot of us have a lot of overlap. That's my personal belief. So I say you should be really clear on Your high leverage activities in both your personal life and your professional life to maximize your time. That's the number one thing I think you've gotten from me. Right. And we'll talk about Molo in a minute. So of all the books I've written, I've developed 300 training courses, Joe, all around the world, and as you know, 100 something books. And the number one thing that anybody's gotten from anything out of the results center anywhere is high leverage activities. Agree. And so I have five things, and here's the story I share. I'm going to burn one more minute. So let's say Keith calls me up and says, keith, Tony, can I have lunch with you? And I go, huh? Should I say yes or no to Keith? And I'm like going, not sure yet. Keith thinks I should say yes. But what a lot of people do is they don't do this. They don't go, is having lunch with Keith a high leverage activity? So I would simply say very nicely, not mechanically, but nicely, hey, Keith, what are you thinking? This is my intentionality. My intentionality today, by the way, was to bring value for the hour that we're here. So I go, keith, what's up? He goes, well, you know Joe. And I go, you're talking about Joe Polish? Yeah. I said, well, I've met him and we've become kind of pretty connected pretty fast. I want to meet Joe and I'd like to have lunch with you and talk about you connecting me to Joe. And I go, well, since Joe and I are friends, why don't I just email connect you? And Keith goes, I didn't have time to have lunch with anyway. I just wanted to meet Joe. That's great. So I gave Keith what he wanted, but I didn't say yes to his request because it wasn't a high leverage activity. So if you're so clear on your high leverage activities, you will say no more strategically, especially if you have the intentionality to help someone get what they want. Now let's play this out a little further. So for mine, I have five. Like, you know your values inside. Now I have five on the personal side, five on the professional side. And in the book, you're going to see that that's, that's one of the main things you're going to get out of the book I give you, if you want, is attracting strong, qualified business, delivering great value. That's my top two. I should be. I own part of a lot of different companies, so I should sharpen with clarity for all my people, that's number three. Number four, I should gain wisdom. If I'm going to put myself out there with a moniker of the results guy, I better be pretty on top of it. And then the last one is I have a big Rolodex. So I have thousands of people in my Rolodex, my contact database, and I need to be nourishing them or all they are is a database. Would you agree? So I'm constantly asking myself on the business side, if someone asks me to do something, do I do it or not? And I so loved what Dan said earlier in a distinction elected tie together. I'll get back to you for a second. Is in my book Results Faster, I talk about how do you really leverage time. So first off, you got to understand the 168, then you know the HLA's. And then here's my secret sauce. You guys ready for it? How many want my secret sauce? This is for free. Here we go. Is all of us have a life team, but most of us don't realize it or nourish it. So when I'm hanging around Peter and I'm on his yacht, you've seen it. And all of a sudden he wants something done. He makes a phone call, the captain gets it done and all of a sudden it happens and he moves on about his space, his life, Right? Because Peter has a lot of life team members that do stuff for you. Do we all have a lot of people that do stuff for us? They got our house cleaner, we got our person that mows your yard. We've got our person that does our nails, people that cut her hair. We have our attorneys, we have our CPAs. All of us have those people, right? How many of you are really strategic and really loving those people to the level you could. Most people don't. Like, I have like 90 people on my life team. And so what that means from a time perspective, when something comes to my life, if it's not an HLA, I farm it out because I got these 90 trusted people and I just do a text, I take a picture, fix this, put this screen up here, buy that, move this over here. I don't put gas in my car. I don't put oil in my car. I'll go. I don't even. I don't do anything that I don't want to do like that because I got these beautiful people that I love on I think I appreciate that a part of my life. All of us have those people, right? Like, look at all these Cool team members you have around here. Like, just fast, like you're a team member. Over here is Eunice. Yeah. She's like just on it. Right? Here's the address.
Boom, boom, boom, boom.
So my takeaway here, long answer to your 2 minute setup on the time is, are we really taking our life team members to the highest level? Peter does it. Most of you probably do some of it. How many does a pretty good job of it. How many should go to the whole next level? Right. So there you have it. There's my takeaway. That's great.
You know, the only button end I put on what Tony said there is. You've got to really get after this. And like Evan, from this day on, every single thing you do. Can you delegate it? That's. That's the question.
If you don't love it, delegate it.
Yeah.
Well, what are the biggest distractions that kill the ability to delegate it or the folks focus? Because there is a. You know, perfectionism is an issue. Yeah, big time. And so there's a lot of people that pursue excellence, are very smart, but they just have a hard time transferring that to someone.
Well, I got a rule that I call the rule of 87.
It's in the book. Yeah.
And I think it's in the book. The Rule of 87. Rule of 87 means sit here. I got this from washing my car with my daughter. I had this 56t bird, and so it was a beautiful. It was in the movie American Graffiti. So I bought this car and I just loved the car for 15, 20 years. And I was washing it and my daughter helped me wash it. She's about nine years old. So we're washing outside with a hose. And I said to her, so, honey, is. How we doing? You know? She said, yeah, we're done, dad, we're done. And I said, is the car clean? Oh, yeah, yeah. So how clean is it? It's as clean as you can get it. Yeah, it's clean, clean, clean. So I went behind the wheel, you know, behind the wheel here and put out this big pile of grease, you know, and I said, honey, it's not clean. You know, the white wheel are clean. And so it was. It was probably 92% clean. So that. Well, then that happened. Then a few more years later, I'm thinking, what, what level do I want to take this to that I can accept not being 100%? Well, I. Most of the time it could be 87. Right. I hit 87. So if it's 87%, okay, then just You. You perfections out there. It's okay.
And don't work out on the 80 wind.
Get that extra 13%. You spend 50% of your good time.
By the way, did you come up with this last year when you were 87 years old or was this.
That's right. Yeah.
No, it was. It was done for before.
Okay.
It's in the book. Number 49 in our book this year.
I'm 87, by the way.
This is 100 of he and I's best ideas on one page. So we put about 50. His best ideas. About 50 my best ideas. So this is really it.
This book is really phenomenal.
It's cool.
Yeah. It's a great.
Because this is like. This is Guy's unbelievable if you get to know Peter. And it's like, I just couldn't wait to write this book with him.
So. So the biggest thing is being happier because we are all perfectionists. You want it 100% clean. Now that I know the wheels are dirty back there, it bothers me, you know. So we gotta get them cleaned afterwards. Myself. But the rule of 87 is a good one to get if you get. Because you don't.
Anybody deal with perfectionism.
Oh, yeah.
So go back to Joe's question about delegation. Joe. I think one thing that causes people the delegation issue is, oh, they can't do it as good as me. And that's probably true for a lot of cases, but sometimes they can. Here's the thing you gotta ask yourself is, is that the best use of your dimension? Like, I mean, and then what I say also, too. Michael Gerber. Anybody a fan of Gerber and the E. Myth?
I mean, I've.
Oh, my gosh. The technician and the manager.
Michael's a little weird as a person, but the book is great. And I know Michael.
I've known Michael for years. Yeah, you know these people. And also, like, you all sit up there. I want to just try and help you change the way you live today. What can you do next week to change this delegation that you're doing? You know, you're Peter. How do you find these people to delegate to? How do you get people to do what you want to do? So, so many, many years ago in Edmonton in the early late 70s, early 80s, there was a guy called Nelson Scalbania. Anybody? Hands up. Ever heard that name? Ever heard it? Okay. He was kind of like a Donald Trump real estate guy in Canada. He was a larger than life guy. And I was a partner of his in a deal in a venture and so I come to his office. This girl, his secretary, Eileen, was usually sitting right at the front desk there. So I come over, Hyleen Eileen. And about two weeks, I recommend, and Eileen's not there. I said, where's she? Well, I bought the Indianapolis Racers. The hockey team. The Racers, I think it's a hockey team. This guy bought Wayne Gretzky. Pardon? Anyway, he bought this hockey team and Eileen was running the hockey team. He'd center to run the hockey team. I said, well, Eileen running the hockey team, she's your secretary? He said, oh, no, she's good. She's great. She ran that hockey team for two or three years. And I always thought myself, I cannot believe. And doing everything, she was the guy. If they needed something, she was the person who delivered it in Indianapolis, wherever they bought the team at. And so the genius inside us, again, I truly know that I could go and do a billion dollar deal with any one of you guys here. And a quarter of the way through it, leave it, and you take it home. You have that capacity to bring it home. You just don't know enough yourself to believe it yourself. And I kind of got that from Nelson when he started because I see he would just point. You just keep out of his way because you'd be the next person doing whatever he wanted you to do.
You know, if you rated yourself a one to ten on delegation, how many give themselves are nine or above? Three?
Yeah.
Dan, why do you do it so well?
I'm lazy.
Dan says he's lazy.
And are we okay with being lazy? Oh, yeah, absolutely.
Yeah.
Well, Dan, could you do it if you did not have Babs?
Well, I wouldn't have anything if I didn't have Babs.
You wouldn't want to do it, so.
No, no. And I'm not saying that. No, no.
The first thing that I. I mean, I mentioned my three questions. Is there any way I can get.
That done by doing nothing?
Because sometimes if you leave a problem.
Alone, it goes away and you don't spend time on it.
But the big, the. The big thing is that I'm good at certain things and not good at everything else. And I just know the two or three things that I'm good at. And if it doesn't fall within that circle, it's somebody else's job.
You know, I think I've thought about this a lot too, because I don't consider myself very good at delegating, even though I guess I delegate a lot. I mean, a lot of things get done in my world. That I get support and help from other people. Part of it is I don't like managing people that need to be managed. Like, I work well with entrepreneurs because I am very intrinsically motivated. No one has to tell me to do stuff. I just do stuff. And I really try to be thoughtful about how I do it. Part of it, though, is like being in a band. You know, you can be, you know, a rapper, or you can be in the country, or you can be in the hardcore, you know, industrial music or whatever. You're not. You got to play with the type of people that are playing the music you're trying to play. Right. So I think a team is often like a band, you know, how does an Aerosmith stay together for many years with all their addictions and all their trials and all of the, you know, but still in others, you know, like Oasis, the band Oasis, you know, the bro. The brothers just hated each other, but still, you know, became very huge. But how big could they have been had they been able to get along with each other? Right. And so there's, you know, I think about that a lot in teams. There's a certain. Dan and Babs have a great partnership, right. And it just works. Whereas other people. There's that. There's. There's that missing element. So there's. There's some structure that needs to get set up in order for things to work.
Yeah. People around you matter. Right. Delegation. How many of you have more than two assistants? 3. 5. Why do some people limit their assistance thinking to one or two? I know some of you don't. I'm just wondering. Some of you probably do, though. I see it a lot. Probably different in this room than most. Right.
Some be it money, but others, yes.
I mean, if you got the money, why would you not want to have people helping you get stuff done you don't want to do?
Yeah.
Now, here's the reason why I brought up Gerber's book is because I think there's a distinction in his book that's worth mentioning for 30 seconds. And I'd like to exploit it even more by just saying that if you love being a technician and you want to do something that's not the highest and best use of your whole thing in life, but you love it. Do it is my opinion if you love it. Like, sometimes I go edit books and I'm not the best at editing, but sometimes I like to put my little wordsmithing on things, and I got tons of editors that are, like, way better than me, but sometimes I Like get into the just. Or the detail of laying out a book cover. And I've got graphic artists out there everywhere, and they're way better than me. But sometimes I like to just play with the little cover, you know, because I like it.
What? You know, you say when I love it, I like it. You know, John, I was thinking about, you know, you sell your business and say that window in between you when you go from. From. From here to there and you're there.
Well, I was listening to that.
One of the things that I have done when I'm there, like, for example, I love country music. And I've loved country music all my life, you know. So I said, okay, when I was 50, I said, what am I going to do? My present to myself. I gave myself a few presents. When I was 50. My first present was I didn't go to work on Friday. After I was 50, I took Friday off. Now that I did, I really take it off. I really didn't. Didn't put my suit on. And I stayed away from the office. I still did stuff, but it was. To me, it was like taking time off, you know. But the next thing I did is that I've had country music in my life. I love it. All my life. I remember riding my bicycle to school, singing the old Hank Williams songs, you know, and stuff like that.
Can you sing one of them for us?
Sure. The Ernest Tub. There stands the glass Fill it up to the brim Till my troubles grow dim Brother, I'm on my way that's my talking to pass a whiskey but so what I thought to myself, how can I put back to country music? What could Peter Thomas do? All this learning that I got from country, all this happiness. So I said, you know what? I'm going to join the Country Music association board. That's what I'm going to do. So I pick up. This is in Canada, the Canadian Country Music Association. So I pick up the phone, phone Toronto. There is the Country Music Association. So I find that out, and there's a president. I said, my name is Peter Thomas at Century 21, blah, blah, blah. I said, do you ever look for any business guys to go on your board? Oh, my God. Well, I mean, they welcomed me with open arms. Well, I spent about three years on that country music board, met all these country music stars, wound up buying a company called Savannah Music. Had a gal in that. In that music business, a group called the Nylons. You guys should look these up on the Internet. And Michelle Wright. The Nylons were a group 4 guys singing acapella in Canada, you know, beautiful, great sound. And then Michelle Wright was a country music star. And I mean, I can't tell you, concerts and going to the country music association with getting the right seats in the crowd, you know, it was just glorifal 10 years, you know, of association. It's 20 year association. But a glorious time of fun and happiness. And it all came just by me having some time to do. So what to do that time would be something. Maybe you could go on the board of something that you really have fun with. Something that some goal like that. And it was country music. And what was the other thing I did? I went on the board of the country music association. Oh, cars. Cars. Yeah.
I was gonna say I love cars.
You know, so I've had cars all my life and playing with cars.
So I believe me, I've been to Barrett Jackson with him. I've been. He loves cars.
When you go to Barrett Jackson with him, he goes, hey, let's go on the stage. And he just like take you on the stage. He's like, he just starts like buying stuff right there on stage.
Oh, yeah, he buys. It's funny.
But you guys, I'm not that brilliant. I got one little car story. So I get a call from a lawyer, says this is so. And so I have a car for sale. My client was a drug dealer. He's gone to jail for 20 years and he's given me the car and I need to sell the car for my get my law bill, my legal bill paid. So it's a 250 short wheel based Ferrari. So I said, and I said okay. So I said, okay. So I fly over to Miami, look at it, Half a million bucks. 500 grand. Done. I buy it, I come and I fly back. And I'm at a car show next weekend and I'm talking to this big walton, Rob Walton.
The waltons, well, their sons.
So he, he's. I said, I said, ah, so excited as I bought this car. What'd you buy? I said 250. Which one? Which one? What do you mean which one? Well, I didn't realize that they know the number of every one of those cars.
Yeah, you've seen his car collection.
Oh, crazy.
It's insane. Yeah, we had. Yeah.
Really?
Yeah, yeah. So which one again? I said, I said, look it up. 4557. Oh, you got that one. The one with the bad engine. What? You have a bad engine? Oh, yeah. Cars. And I think, oh gosh, half a million bucks. You Know, bad engine. So I know a guy in Chicago. So I pick up the phone and say, look, I bought this car.457, bad engine, Rob Alton, blah, blah, blah. I don't want anymore. He goes, I'll buy it. You know you want it, I'll buy it. How much? 600. I said, okay. So I sold him for 600. Now, a couple weekends later on, I'm at a car show, California. I'm talking to the Ferrari guys. And I said, yeah, in the car, a 4567. They said, that one. Wow. That's a fantastic car. That was a sanction. It blew its engine in a sanctioned Ferrari race. And they. During the time that Ferrari owned the car, like, it wasn't blown out, it was inside that. So that car is really valuable. So just recently, I learned that that car just sold.
How much?
13 million.
Oh, my gosh.
Oh, my gosh.
Oh, my gosh. Third.
But. But you know what's nice about life is playing with life, like, playing in life, like, get your own stories, do stuff like that. I look back, Join the Country Music association, you know, ask, but. Because there's never. There's never the right time to be happy.
No.
This is one of the reasons I bought the damn ghost town because I just wanted to. Yeah.
You know, everybody knows about it, right?
Yeah, yeah, yeah, yeah. And it's funny because. And I knew there'd be a lot of stuff that come. Would come with it, but there was something where I was like, I'm just going to treat it like an art project. I know it's going to be a shit show. I know there's going to be a million fricking things that I don't. You know, it's like, what was it a month ago? They. They were grading the, like, the area across from the schoolhouse, and they scraped like something was under the ground. And then I get a call saying the workers that are out there, they. They, there's a coffin out there and there's bones sticking out. And I'm like, this is late at night. I'm like, you're fucking kidding me. And they're like, what do we do? I'm like, well, we call, you know. So I recently. Is Pardis here by chance? No. So I was recently introduced to the sheriff of Yavapai county, and I've become friends with him. And so his name's David. And I'm like, I have a mobile phone. I'm like, what do I do? Do we call the medical examiner? He's like, no, I'll take care of it. I'll call the team. And so then the next day, they send out their medical examiner. They send out a couple cops. They have to, like, thank God it's in a coffin.
Right?
Because it's not like someone was just buried there. Cause I didn't want, you know, Indian ruins or something. Because then it becomes like a whole nother level. And I'm thinking, you know, is this gonna be. Is this gonna be kept quiet? And they. The sheriff's department films a social media video and uploads it to their YouTube channel. And I'm like, okay. Like, this is all. Whole other element of owning a ghost town I wasn't kind of prepared for.
It's like a book to me.
Yeah. And it's like. And so it's like from between 55 to 85 years ago. And then we're trying to actually determine who because there's no identification of it and stuff. But there. Yeah. So it's. But anyway, like, you know, you buy a ghost town, there's all kinds of things you don't know. But the point is, I just wanted to do it. And it's built and it has the. The term from Dan Sullivan, which is just one of the. I don't understand why more people don't understand this concept. I mean, I talk about it a lot. Dan. Strategic byproducts. Whenever you pursue a goal, things happen off to the side that become greater than the goal you were pursuing in the first place. And as a result of buying that ghost town, it led to us then acquiring, you know, first started with 240 acres of gold, silver, and copper mine claims, which is now 4,000. And we took the company public. We're now in the mining exploration thing. And that could be one of the biggest ventures I've ever done. But it never would have happened had I not bought this ghost town. But the whole point is just do life. People sit around and they wait, and you're like, yeah, everyone has real estate regrets here, right? You have a car regret, which is 30, but it doesn't matter because that wasn't the point. You just wanted the Ferrari, right? And then you're like, oh, shit, I heard this from this person. Let me sell it. You sell it thinking, oh, at least I made 100 grand on that. And you're like, well, but the. But, yeah, but that's the beauty of you got to have fun. Because the level of shit that we have to deal with running a business, if you do. If you do not interject and fill your life with people that you like. It's really smart.
Is it? Yeah.
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