Make 2017 Your Best with Joe Polish and Dean Jackson - I Love Marketing Special Episode

I'm dean jackson, he's joe polish, and this is the I love marketing podcast.

In this special episode with Dean Jackson and Joe Polish, you'll discover how to make 2017 your best, how to get ahead and achieve true success and fulfillment. An insight from Jeff Bezos that everyone running a business needs to hear and much, much more. If you would like access to the full presentation, special resources, and show notes for this episode, please visit ilovemarketing.com2017 that's.

Ilovemarketing.Com2017 hey, everybody, it's Dean Jackson and Joe Polish.

And happy holidays. That's what we have to say.

Holidays. It's a Christmas miracle.

So. Well, depending on when you hear this podcast, it very well could be a Christmas miracle or an after Christmas miracle.

But nonetheless, what miracle? Or Hanukkah miracle.

Yeah. So we've been taking a little bit of a hiatus from doing the I Love Marketing podcast. Of course, we've still been putting out incredibly good. I was gonna say useful content that will help you build and grow your business. You know, I should, I should play a message from Steve Stims. I almost have to hold it up to my, you know, my earbud because I'm actually, we're calling in. I'm calling in from. As we record this. Doing it from my computer. But listen to this message that. Let's see that Steve Sims left and.

Now you sent it over to me.

Yeah. Would it be okay if I played that?

Yeah, of course.

Okay, so Steve Sims is a guy that runs a really high level concierge service called the Bluefish. And so here's. Here's a personal message he sent me. I don't think you'd be annoyed if I share this with the world. So here it is. Listen to this.

This may kind of make you smile, but I started hitting the gym a little while ago and I do the treadmill and stuff like that. Found music. Starting to get aggravated. So I've been going through your podcast.

So every day in the gym, I hear your sweet voice.

And I've never really said thank you.

Because I just never had to you.

But seriously, your podcasts are incredible, man. I'm still fat as.

But I'm.

I think I'm getting smarter from the podcast. So keep doing what you're doing. There's a lot of people that think about you. In fact, I spoke to a gu today that I'm going to send over to Kashelle that wants to join. It was out of his budget, but I totally can, like, you know, earn more money and get in the right crew. So I'll make that introduction to Dan when he comes through.

All right.

But again, thank you for being here.

Cheers, pal.

By. So, yeah. Great, isn't it?

Yeah, Yeah. I just thought it was awesome. And so I, I, we then sent that message to, like, we have a thread, a text thread of people that me and Dean and who's on that. So we text each other every day a series of serious things and also incredibly rude and crude things. And this email or this text group consists of Dean Graziosi, Perry Belcher, Ryan Dice, Frank Kern, Brendon Burchard, Andy Jenkins, Dean Jackson, myself and Jeff Walker. And so I just sent it, I sent that message to everybody that said, this is the smartest thing that you guys could ever do when you work out, take it from this guy. And I just. A few minutes ago. And of course they'll listen to that. And they're gonna, you know, it's. I hijacked them basically because I made them listen to a testimonial.

About our podcast. Right.

So there we go.

You know what? There's something to say about that, though. Like that what you just talked about, you kind of is a throwaway that we have a thread that we text each other every day, which is absolutely true, but the fact is that you started this thread and it's just continued to stay alive like that. But there's something to it that there's a lot of value in that, you know, a lot of value in just thinking like, you are a genius networker. Right. And I imagine that this. You have, I imagine we haven't talked about it, but I imagine you have other threads like that with maybe some. A handful of other related people that do the same thing.

Do you?

Or is that. Yeah, of course. Brilliant. Right? Like, that is such a. There's a great, great lesson in that. And I think if people would imagine, you know, think about the, you know, the five or six or seven people, that might be a valuable combination to have an open dialogue with and start that. That would be a good action item for. We're going to make up for action items for lack of our doing regular podcasts. We'll just pack in the action items for them in this one. Yep.

So let's start. Why don't we, you know, because what I wanted to cover, Dean, is just kind of an update on some things that we think people need to be aware of, how to look at, you know, maybe even some lifestyle recommendations for things that we've maybe talked about before, but are good to reiterate, you know, how to go into the new year, how to make, you know, 2017, like an amazing year as best as you can. I mean, this year for me personally has been filled with incredible business growth, lots of new opportunities, real focus on my new passion projects, you know, which everyone listened hears me talk about addiction. And we launched artists for addicts.com artist. If you've not seen the trailer, I'd love for you to watch that. Fantastic. The surgeon general report just came out that one in seven Americans struggle with addiction. So this is a massive problem at the worst possible state that addiction has ever been in. And so I'm using my marketing skills to try to help build a platform to help change the global conversation about addiction of one instead of judgment to compassion. So launch that. You know, we're doing really well with that. We're doing the documentary, wrote a new marketing book that comes out in a couple of months. It'll be. If not sooner, it'll be available that people can pre order right now if they just go to Amazon and type in Joe Polish. Joe's marketing book is what it's called. We got that. I mean, you're doing all kinds of cool stuff, which I'll let you speak to. But it's also been a year filled with a lot of grief. I mean, I had a lot of struggles this year. Also I have a couple of dear friends that have terminal illnesses. You know, people close to me, they're, you know, very struggling. And so it's. It's been a lot to manage. So there's been a lot of. And of course, this is the human condition, you know, I mean, some people have really, really bad right now. Other people are doing really well. And what me and Dean want to serve and have always wanted to is just offer, you know, the best advice and recommendations and connections and ways to think about things and strategies and we can. And I love marketing. And so we've covered the gamut. So, yeah, I'd like to, you know, just kind of share whatever would be most useful.

Well, that, you know, I have to say, like artists. Artist for addict is, I think, really gonna be an incredible thing that.

That.

What do you call. Is it a painting? Is it a. I don't know what you call it, the piece or whatever that John Butcher did. The Black Star.

Black Star, Yeah, it's a painting.

Like the actual painting with the backlight is just like, fascinating. It's a beautiful, beautiful piece of art. Yeah, it is on you had it on. On display at the annual event, which, by the way, we haven't had. We haven't done an episode since then. But it's been. I mean, the. The annual event was just tremendous this year, too. I mean, really, really. It's so amazing how much this has grown.

Oh, totally.

I remember, I mean, like 10 years ago, the first annual events were, you know, less than 100 people in. Yeah, it's really something, you know.

Well, yeah, I mean, the one that. The very first one I did was. It wasn't quite 10 years ago, but it was like in 2009. I. And. Okay. Yeah. Well, when we started. I mean, we didn't even call them annual events back then, though, right? I mean. No, the very first one that. Well, yeah, the first annual event that we officially called it was in New York. And the one where we got the first idea was it was built around. Richard Branson was doing his, you know, annual fundraiser, which I always brought most people to it. And so I built it around in la. I built it around. Around that because I was like, well, you know what? Richard Brand. I already got a bunch of people from Genius Network coming to this thing that I invited, and I'm like, Richard's going to be there. Let's just get, you know, let's just have Richard come and speak at the thing and then we'll have Bill Phillips for Body for Life. Well, I mean, I had quite a few, like, famous people speak there, famous entrepreneurs, and. And everyone loved it. And then I started thinking, I mean, maybe I should do this every year. And then the first one I did in New York, you know, we had Paul Zane Pilzer.

Yeah, I remember that. Yeah.

He had. He was supposed to talk for an hour. He. He ended up talking for four, four hours.

And that.

That was. That was kind of funny. Couldn't get that guy.

We had. He was talking the whole time and we had dinner with him the night before. I guess it was.

Yeah, yeah. And he never stopped. He never stopped talking. I think he's still talking. But everybody loved it. Yeah, everyone thought it was great and got a lot of insight. And then voila. Then I really started gearing it up in 2012. That's when we had, you know, we got all the big dogs that came. We had Peter Diamandis.

We had Steve Forbes.

That's right. When Peter Diamandis had joined. He had. He had ended up joining the group.

That was right in. And that was in New York.

That was in New York. Yeah. And then what happened there yeah, yeah, we had Steve Forbes, arianna Huffington, Neil DeGrasse, Tyson, Naveen Jain, Ray Kurzweil. I mean, they were all the Mark Hyman, you gave a talk. Marie Folio, Brendan Bouchard, you know, Dan Sullivan, of course, because Dan speaks at every one of them.

And.

Yeah, and it was. It was the bomb. And then it just kept getting more crazy. And then here we are today. So now for next, we had.

Oh, sorry, go ahead.

No, no, I mean, I was talking with Tony Robbins day before yesterday, and he's going to see if he can make it work in his schedule for next year, because next year is going to be November 3rd and 4th. And we had Tony come, you know, not this previous year, but the last. You know, we just. The one that just ended had, you know, we had John Mackey from Whole Foods, where I interviewed him. I'll actually put that up as an episode at some point. Most likely the interview with. With John. People love that one.

And.

But yeah, Tony's. Tony's gonna see if he can come back because he. He was awesome when I interviewed him. Yeah, he really was.

Yeah.

And so everyone always loves Tony. And, you know, because at least in my events there, you don't have to jump. You don't have to jump up and down.

And you keep the temperature nice, too, right?

Well, I mean, yeah, I sit Tony on, like, an ice pack and we built.

Then he doesn't know the difference.

We built. We build an ego igloo in the. In the green room. Ego.

Build it.

We build an ego. Yeah, but if people are listening to this and they all know what the hell we're talking about right now, if you've never been to a Tony Robbins event, the freaking room is freezing. I mean, he keeps so cool. Like David Bach had told me, it's.

Almost like my house. Yeah.

You know, your house is. I. I hate going to your house. I have to bring a space.

The good news is that Eben Pagan bought that. I bought that space heater for Eben Pagan when he wants to stay at my house. Yeah, because he's like medicine. He loves Mediterranean temperature. You know what? I did get this something if. If everybody's listening, this is a. I.

Got a nest.

You know, home automation system. And it's so, so great. Like, just. It learns. Well, part of the thing is you.

Well, first off, Dean, I have three of these stupid things in my house, and I'm not in love with them.

There you go.

So explain. I like it.

Well, I love that you just turn it up. You Turn. It learns your pattern in a couple of days. And now I never have to touch it. It knows that I like to cool it down at night and then warm it up in the day. Half the reason that it was so cold during the day in my house is I'd often forget to turn it up when I wake up, you know, but now it knows what, knows what temperatures I like. So, you know, set it and forget it. Fantastic. That's the way the world is going. I mean that I really start to see this whole thing. I was also reading, how do you say this guy's name? The guy who did the 8020 principle. He wrote that book with, with Perry Marshall.

Richard, Richard Koch.

Coke. Coke or Koch.

How do you say I think it's Koch. I've always called it Richard Koch, but I could be saying it wrong. I don't know.

I think it's Coke, but whatever it is, if it's Koch, great. But he wrote a new book called Simplify. So good. Really good.

You know what, you're, you're the, you're the second person that told me that. Which means it's probably time to go buy that on Amazon.

Yeah, yeah, yeah, yeah. No, it is really good. And I realized that that's where I, without knowing those words and really like buying into it, that's really where I've kind of steered in that direction of just really simplifying things, you know, And I look at the, the funny thing is I look at all of the, the things along the way that you're starting with the, the squeeze page, you know, of simplifying down to the absolute simplest thing. Just focus on getting the name and email address on the landing page. There's still nothing that gets higher conversions than that. Then going all the way to the 90 minute book of the simplest way to get a book out into the world. You'll love this. Actually, I called, I just did a book with John Carlton. We, he posted on his Facebook last maybe 10, 11 days ago now about books and about how, you know, on the road with Jack Kerouac changed the vector of his life. You know, he read the book, immediately packed up and went out on a road trip. And he was talking about how books have that ability to the vector changers in our life. And John and I had been talking about writing a book for four years. He looked back in his notes, it had been four years ago this December. And the general idea was we came up with the idea at one of his Mastermind events. We were doing hot seats together. And we realized afterwards that our styles of approaching hot seats, that we each have a kind of a unique way of looking at it. And he thought that that would be a neat book to share that perspective and that, you know, he said there's really only three or maybe four marketing problems in the entire universe and everything fits into one of those, one of those things. So he, after he posted that, I put up a video on my Facebook page and called him out and said, let's just write this book. And so we went ahead and recorded. We got everything done. And just today I got back the final version of the book that we did in less than two weeks, from having the thought to having the book done. And it's just, you know, it's so, it's so interesting to me how we can simplify things. You know, simplifying really is where the future is. That's what really that nest is. That's what all of these things, all we really want. We're getting so spoiled now with Uber and with Airbnb and with, you know, everything is just being simplified as much as possible.

Well, I got to tell you a quick story. Like today I'm literally driving home and I was, it's kind of funny because I've got about $9,000 in credit for Teslas because 13 people have bought Teslas from my referral and they had like this campaign going where if you refer someone to buy a Tesla, you get 1,000 bucks in credit and then the person that you Refer to gets $1,000 discount. So it's a win win because they don't discount Teslas. I mean, I've bought three of them already. One for my assistant, I bought one for Dean Graziosi, and I bought one for myself. Basically, I like the Tesla just because it's the best car made. It's not anti fossil fuel. I mean, I always make comments like, well, you know, currently in the state we live in, people talk about clean energy and everything. Well, you know, getting rid of a battery and windmills and solar panels, you know, they leave a carbon footprint too, right? So there's. Without going into, without going into an environmental discussion, read Alex Epstein. Yeah, right. The moral case for fossil fuels. You actually want to be the other side of understanding energy because that guy knows more about energy than any human I've ever met. So that being said, the Tesla is just an amazing car. And I have these low profile rims. When the temperature changes, like the air, you know, the indicator shows that you need to, you know, add air to your Tire.

I know.

I hate that, too.

I've got that on my BMW. Same thing. It's.

Yeah, it's annoying. But these. These annoying first world problems right in our nice cars.

Yeah.

So basically, people are listening on the airline saying, go fuck yourself, guys. I don't. So, by the way, I mean, I'm. I would like to think. I'm not a. Like, I think I spend money wisely on the Tesla. Truly, for the money. I don't know a better car than you could buy currently. I mean, they're so far ahead. And basically I was in the area, and so I know the people over there, and I've been contemplating. I have to spend this credit either buying a new Tesla or I need to buy accessories. Like have my insane mode upgraded to the ludicrous Mode on my P85D. And so my power was low. And so I drive. I'm in the area. I mean, I'm literally right down the street because I was having a meeting with my buddy who is the president.

Of.

A college, Southwest College of Naturopathic Medicine. So I'm over there with my buddy Paul, who's been the president of that place for years. And so we, you know, I leave, and Tesla, the new service center in Tempe, is right down the street. And so I drive up and I call Matt, you know, who's one of the service managers there, because I have a cell phone. And, you know, because we've been talking this week about, you know, I can't decide. And this is crazy because if I don't use up this credit by the end of the year, it goes away, so. Oh, really? Yeah. Which kind of sucks, but, you know. Oh, you know, I think that's kind of stupid, but nonetheless. So while I'm there, you know, I'm just talking to him, and they're gonna, you know, they're putting air in my tire. And so I. They have a new model, which is the P100D. This is the fastest production car made that you can buy in the world. And it goes 0 to 60 in 2.5 seconds. And the one I have goes 0 to 60 in 3.3 seconds. I am the accelerator. And it freaks everyone out because, I mean, you literally feel like you're on a roller coaster. It's like it. It alters your physiology.

Oh, yeah, I've experienced it.

Yeah. And they're like, you want to. Do you want to drive this one? And so, you know, I'm like, sure, yeah. So we take the car and we literally, you know, I go down an area where there's no cars. You know, it's, it's, you know, it's now 6pm I actually shot a video. I had the eye shoot a video and you're just pointing forward of this thing. It scared the shit out of me. It is so incredible. And I was like, oh my God. So, I mean, it totally.

Is this the SUV one or the one like yours?

Well, they have, they have the same one as an suv, but no, this is the Model S. So I don't think the SUVs look that cool. I mean, I think the. They're amazing. I've driven them. But, you know, from looks, I think the Model S just looks much cooler. And Model three, that's. I actually saw one of those in person because I got invited to the Gigafactory grand opening tour. So I've actually seen the, you know, I've literally sat inside the Model 3. So the new ones that, you know, no one's even, you can't even see those in person unless you go to, you know, the Yegou factory or something. So anyway, yeah, so what he's telling me is that the new ver. The new one has eight cameras on it. So as soon as autonomous driving, the software is ready, once they get like something like 2 million miles of people driving, all of the Tesla drivers that are driving are just feeding information into the system so that they learn everything about winding roads and about everything so that they can literally train these. These cars are trained to not only know all the roads, but actually, you know, so it's safe where you.

So we are.

I mean, now there's regulations that have to happen, so nobody really knows is this going to be a year or is this going to be five years? But right now they literally have the technology where you can. This, like this car, you can. Now I have the autopilot in my car also. But the more that they make, make it more powerful, they may, they add more cameras to them and they keep updating the software, this autopilot software. And they are literally right at the point to where you can get in the car. Put in the, you know, put in into the map the GPS where you want to go and just sit back and do whatever you want read or whatever, and it will drive you there.

The trailer for that I saw there was a. Yeah, the video was a guy getting in the car in the garage and it going from the garage out the driveway to the office park, letting the guy out at the front door and then going and Parking itself.

Right, Right.

No, it's pretty amazing. Well, you know, there was an interesting thing about the story about the contract that you, that you sign your terms of use for the car, that you're not allowed to use it in any. You're not allowed to use it as an Uber. You can only use it in the Tesla network, which is like. So you imagine, like foreshadowing going to where you take the car to work and then you send it off for the day to pick up people and take them wherever they want to go. Like it's a Uber. Your Tesla has a side hustle going on. Picking up people, driving them around all day, and then it comes back to pick you up. And it's earned money while you're at work or wherever you're at, whatever you're doing.

Right, Right.

Pretty amazing. And then you plug it in to your battery pack that's being powered by your Tesla roof. I mean, have you seen those, the shingles, the solar roofs that they've released? I mean, that guy, you know, Eben Pagan and I were talking about Elon Musk and how, you know, the balls that this guy has to, first of all, launches this rocket and it explodes, does it again and it explodes, Does a third rocket and it explodes. And the ball that it must have taken to go all in with his own, all of his own money, literally all in on that fourth rocket, which is the one that changed everything, you know, just amazing. The guy's just such a genius, you know?

Yeah.

So the way that I would, the.

Way that I would look at this is like, okay, how does this apply to you? How does it. Well, first off, it's always, you know, when you know what is going to change, you can leverage yourself to take advantage of these opportunities in the changing world. And you can understand that your clients, to go back to something from Dan Sullivan, the dangers, opportunities and strengths. You know, the dos conversation, you know, what understanding the dangers your clients have, understanding what the opportunities they have are and understanding their strengths. I mean, that's one of the best ways to actually add value and sell to them and market to them and all that. So as it relates to 2017, let's just take this as an example. Like what? You know, what do you have cojones wise that you can, you know, because Elon Musk, yeah, he has big balls. I mean, there's certainly that. And this is metaphorically speaking. I mean, I'm just talking about risk factors and not that you see them.

Right, right. Yeah.

No, thank God. And you Know that would you know, there's nothing appealing about that, Dean. I really prefer you not say those things. Very offensive here. I mean, this is a G rated podcast. Well, not really.

I'm sorry, I thought I was on our text thread for a second.

And so, you know, if you go into next year thinking, all right, what have I been afraid to do? But if I did it, I have on one of my computers that saying, you know, what, what would you attempt to do if you knew you could not fail? You know, and so what would you attempt to do this upcoming year if you knew you could not fail? So don't think about failure. Don't think about losing it. Don't you know, would you leave your job? Would you leave your relationship? Would you attempt to write the book? Would you, would you attempt to publicly speak in front of an audience if you've never done it before? Would you make an offer? Would you raise your prices? Would you start waking up at 5am Would you go and volunteer at a homeless shelter? I mean, you know, there's a million things that, however you define failure, most people, you know, think of failure, oh, you know, I'm gonna, I'm gonna lose this or that. A lot of times you're not going to lose anything, except maybe your ego or you're going to lose, you know, maybe, you know, you might put yourself in a situation that's scary and embarrassing for you. I mean, you can obviously lose your life depending on how crazy, you know. So I'm not talking about taking insanely life threatening risks. I'm just talking about getting out of your comfort zone. And what would you, you know, what would you attempt to do? And so what is, you know, what's something big that you want to take on that you just haven't? And what is something that you really doesn't serve you anymore, that you don't enjoy, that you just, you do it because you need the money or you do it because it's expected of you. You do it because, you know, you can't even explain why you don't do it or why you do or don't do it.

Have you ever heard, it's just so funny, all these things that have fallen into place in the last few months here that I mentioned. Evan and I were talking about Elon Musk and then literally the next week I saw this video of Elon talking about the simulation hypothesis. Have you heard about this or do you know anything about what? I know very little about it. So let me tell you the story because it may have something, some insight into the way that he approaches life. Because he was at this conference and somebody asked if he was familiar with the simulation hypothesis. And I had never heard of it. I'd never. I didn't even know it was a thing. But it really is like a thing now. And it's basically the idea is that we are moving in a simulation. That's really the general idea. Right. But Elon caught everybody by surprise because his answer was that he's thought about it a lot and had so many conversations about it that he and his brother had to make a rule that they would have no such conversations while in a hot tub so that they could take a break from the simulation AI, you know, conversation. And his reasoning behind it, the way he described it, he said, let's just follow this argument and see if you can punch any holes in this or see if this is any way to refute this argument that 40 years ago, the state of the art in digital gaming was Pong. Remember that Pong game with the. The two paddles and the ball? That was the state of the art in video games.

Right.

So he said, fast forward 40 years later. Right now we have photorealistic simulation games that are multiplayer and simultaneously played by millions of people. That's going on right now. And he says, in four years, within four years, we will have virtual reality that is indistinguishable from reality visually, which you've seen the Oculus, you've seen where that's headed, that's believable, that in four years we'll not be able to distinguish the difference. And in 15 years, we'll have artificial intelligence that is indistinguishable from interacting with a human. So he said, if you just take any rate of improvement at all carried forward, that we as a society will reach a point where we will be able to create virtual reality simulation ancestor games and be able to run infinite simulations. And he said, if you follow that logic, if that's where we are, if we even don't factor in any rate of improvement and say it takes us 10,000 years to get there, which is nothing evolutionarily, that there's a 1 in billions chance that we're living in base reality right now. Which is what he says. Yeah, I mean, pretty interesting that, you know, basically saying if a society is going to evolve to the point where we could create simulation games virtually with virtual reality and artificial intelligence, that odds are somebody's already beaten us to that in the grand scheme of the universe kind of thing. You Know, so it's just kind of a crazy thing, but it says a lot about maybe where he's, where he comes from, from the way he makes his decisions. Like, if he really was in to that belief, that's really like, I think would change the way that you approach things like, oh, I'm gonna go all in or whatever, you know.

Right, right.

I mean, just kind of like it doesn't. If that's your real thing, that it just doesn't. It isn't real. None of this is real. That you're just going in to have things with a different approach anyway. It's just, it's fascinating. I mean, you just see all these things that we're seeing now that are just unbelievable. I mean, starting with the. All the things that we're able to do with. With DNA now. You know, that guy, forget which I remembered his name. I met him with you actually, when we were at Peter Diamandis event with Craig Venter. He spoke at that TED conference that you were at, the guy about how to, how to build a human. I think you were at that one, right? And he was talking about 3D printing a human. And they wheeled out the book shelves with Peter or with Craig Vent DNA code already printed out.

And yeah, yeah, I can't remember name.

Either that right now, the Italian guy. But right now, you know, just with a DNA strand, they can tell with 80% accuracy your age, your ethnicity, your hair color, your skin color, your eye color, your height, your BMI and draw with police sketch accuracy is what I would call that what you actually look like just from your DNA. I mean, that's pretty, pretty, pretty freaky actually, when you think about it, you.

Know, it's extremely freaky. It's extremely freaky.

It just goes beyond me how somebody even discovers that.

Well, you want all to all explain it to you since you brought up simplify.

About 5,000 years ago.

Yeah, no, no, here's. Here's how. Here's how, how they do it. They're smarter than you. I don't doubt it. They're just way more capable than you and me. Of course, because I don't know what the. What the hell's going on here, right? But what I do know is that learning marketing and learning how to engage people and thinking about, you know, connecting the dots and everything is a good way to make a living. You know, there's a good way to.

Because at the end of the day.

We all got to. We all got to do something. And whatever your skills lend you to whatever Your skills are. Adding marketing to those skills is what drives them forward. I mean, we're thinking up the book trailer that we're going to do for Joe's marketing book. I had a meeting today with my couple of video guys and, you know, had a meeting without me and then they presented to me, you know, the initial trailer that we're going to put together, the video trailer for my marketing book because we want to, you know, explain why would someone buy my new marketing book? What is in it? And it's, you know, it's. Have you read my whole marketing book?

I have, of course. I was one of the first.

It's awesome.

Oh yeah, that's right.

You gave me all the feedback and stuff too. Yeah. So, you know, it's all about how to build an elf business and easy, lucrative business versus a half business. Hard, annoying, lame and frustrating. And one of the things that I want to instill in people is, is that marketing is like oxygen, if you are gasping. So the video, which I won't reveal the setting or anything yet because it's going to be really cool, but it's going to involve someone needing oxygen and gasping for air. In the same way that if your business is not functioning, it's having a hard time breathing. It's the same thing. If a human is low on oxygen, they're not going to function well. And if a business is low on marketing, they're not going to function very well. The thing that I want to instill in people's mind is that you may be going along, doing whatever it is you're doing, but with really good breathing, with really good oxygen, you're just. The organism is going to function better. Well, it's the same thing with a human. I also happen to own a bunch of URLs in different niches that are going to be emerging industries that have all been things that I've. That I have not been able to enter into yet because they're, they're so new in terms of what's going on in the world that no one even recognizes them as opportunities yet. Like, they, it's kind of like buying real estate in a place that you can buy the. For pennies because it's like land that no one is anywhere near, you know, like. No, but you just know, you know.

Like, like Orange county, California, circa 1940.

Yeah, right, right. And, and so my, my whole thing is like that, that is what, looking at all this. Because look, I'm not a technology guy. I don't, I don't know Anything about the. I actually can't figure out. It takes me, you know, months to learn how to use Slack effectively or Trello, you know, but I don't pick up even the simplest stuff because of, you know, growing up, you know, not. I mean, we grew up when there was, you know, like, you had to dial a rotary phone and there were black and white TVs. Turn it up. You know, hell, I'm going to be 49 years old in February. I mean, so although I'm in better shape than almost any other marketer that's out there, which is good to say. But that being said, that little ego thing that I had to insert in there, there's so much cool technology stuff that my marketing brain looks at because it kind of goes back to that conversation that we've had on past episodes about the psychology mixed with technology. I've said it before, the Steve jobs thing in 1997 at the worldwide Developers Conference, he says that Apple, we always start with the, you know, with the psychology. Then we figure out the technology of what people actually want. And the thing that you've talked about, the thing with Jeff Bezos where he's like, you know, people always ask what's going to be new? And he's, you know, what's going to change? And I always, you know, think about what's not going to change.

Jeff Bezos was people. He was saying how people always ask him what's going to change in the next 10 years? Because they feel like he's got a finger on the pulse of what's happening. But he says nobody's ever asked him what's not going to change in the next 10 years. And he said, that's what we're building the company on for sure. Ten years from now, people are going to want as wide a selection of products as they can get. They're going to want to get them as fast as they can and they're going to want to get them for as little money as they can. And so that is what we're building the company around. And any technology that we adopt is only in service of those three things. And there's so much wisdom in that, you know, looking at what taken the long approach, you know. Right.

Totally.

I do. You find yourself with a different vista now, on the cusp of your 49th birthday. I just turned 50 this year and I realize now how long, you know, I understand now what 25 years is. Right. Like, I know, like that the last 25 years has gone pretty fast. I've known you for most of those. I mean, probably 22 years or something. Yeah. So when you think about all the things that have changed in those 22 years, imagine the accelerated rate of what's going to change in the next 22 years or 25 years is insane. When you think about even. Nothing that even matters right now. That we kind of, that our world exists around, even existed 10 years ago. There's no such thing as a podcast. Just over, let's say 11 years ago now. Podcasting was just getting started and here.

You know.

That whole empire round. Have you noticed how many people have podcasts now, Joe? I mean, it's, there's so many, it's crazy.

Well, you know, it's funny how many.

We started, you know, we, we've got.

People that have far bigger podcasts than us that started a podcast because of us.

Yes.

But what they did and the reason it's bigger is because they're better than us. You know. I'm kidding. Now the, that could be true. I guess the, the reason they're, they're bigger is because a lot of that's their, that's their business. You know, some people, that's their primary thing. You know, it's like. Yeah, I mean, we're both running numerous different. Well, I run more shit than you do. But you're, you're, you're the. How would you define it? I'm like the obsessive compulsive one and you're like the friction free, mission based sort of type. But, but the thing is like, I did my very first podcast in 2005. I mean, people, you know, and it was like, oh, like this new thing called I always love is this new thing called podcasting. Have you heard about it? I mean, I have a couple people.

That'Ll, you know, like.

Oh, yeah, they. You're marketing. Yeah. You ever heard of podcasting?

Let me tell you about podcasting.

Yeah, no, I mean, I get that. I get that like every few months, you know, there'll be a conversation, like someone that just doesn't know, you know, what would I do? Nothing bad about that. New to them. And so it's like 20. I have a friend, a gal who's 23 years old that I've been mentoring, who's really smart and really sharp, and she literally hit half a million dollars of revenue with her Co. At 23 years old, you know, and.

Right.

And in like, you know, she's like, it's, she gave me so much credit. She's like, you have been the number One influence in my business, in my life, and she's like 23. I mean, this girl is going to be killing it over the next few years because she just is driven and she just does, you know, she just, she just learns what is important to learn and, and applies it and writes copy and is just really cool and really smart, blah, blah, blah. But it's, you know, the, the when I hang out with people, it's like it's hard to think that I am more than twice her age. I know.

I can't even believe that myself. I know.

And all the stuff that happened and when I was, you know, late 1989, 1990, when I was first starting my, you know, carpet cleaning business, and the struggles and the being broke and, you know, all of that stuff and the relationships. I mean, what really occurs to me though is just the friends that I have that have died recently. You know, when you get older you just see, I mean, you, you, you realize that when you're younger, all of the shit that they would, well, wait till you get older. It'll make sense. And it usually doesn't. I mean, you almost have to just get there. Some things cannot be explained to people in a way that they just simply have to experience it. So I was talking to like we had Dr. Robert Cialdini, who, you know, I've known for a long time, you know, going on three decades. And Robert came to, you know, the last genius network meeting, gave a great talk, did Q and A. We were doing hot seats. I did a hot seat sharing with, with Robert different ways to structure, you know, this, this group that he's doing. And you know, I mean, this is the most cited social psychology living social psychologist, that's the godfather of selling and influence. And I mean, he gave a killer presentation on his new book Pre Suasion, which I think what you've read two or three times already.

Yeah, yeah, three.

Yeah. And we put up, we put an episode on. I love marketing. So if you've not listened to the Robert Cialdini episode, you got listen to it. It's so damn killer. And I was talking last night because I've become, you know, really good friends with them and you know, having lunch with next week with, you know, Dean Graziosi, we're gonna all sit down and talk about Robert's new book and just getting that into the hands of more people because it's such an important book. I mean it's, it's, it's science based, proven methodologies about how to be more effective with Selling and influence. So, like, everyone needs to read this book. I mean, you got to get this book. It's, it's just, it's not someone's theories and ideas. It's literally jaw dropping.

I mean, when you really. That's why I've had to read it three times to really just like, I'll. This third time, I'm reading like one of the experiments at a time and really like digesting it and letting the implications of it sink in. It's just one of those things that you almost wouldn't believe some of the results that they documented.

Right. And so if you were to ever meet Robert or his wife, they like, I was talking to her last night and she was just. We're talking about work now. And I will occasionally go to the same gym that they work out at. And Robert's usually at the gym. I'm not kidding you. 4:35am he wakes up really early and he's always working out. She made this comment, she goes, you know, after all these years, she goes, the one thing is like just literally putting in 30 to 40 years of exercise and how as you get older, all of that time that we've put in just makes such a difference as you get older. Because we don't know anyone our age that does what we do, that's able to do the work that we do to keep up. Like, we do that, you know, the speaking, all of the stuff that they do. And I think it's just because of years and that, you know, I've kind of, you know, I said things over the years, if you don't take time out for it now, you'll take time out for it later. And I kind of, you know, if you don't take time out to exercise now, you're going to take time out for being sick later in life. I would say that from a younger person's state of mind, just thinking that, oh, you know, I'm just going to do this now because it's going to have benefits to me in the future. I believe that to be true. I mean, I'm sold on eating well and exercising and doing the best you can to take care of yourself and getting proper sleep. I mean, I'm already, I'm enrolled in that level of thinking. When I heard, when you hear someone with experience, though, that really has done it and lived it and has had success, you know, I heard it in a different way last night when she. I was like going, wow. You know, I mean, all of it, if there's anything that I've had success with in my life. It's just because I've been really damn redundant and I've just kept at it. I just kept at it and there were, there were so many days where I just wanted to hang it up. I was just. Business was rough, shit wasn't working out. I was in enthralled in addictive behavior and fucking my life up, you know, And I mean, like, I more and more tell my story publicly about all the crazy shit that being a, you know, an addict, first as a drug addict, then, you know, getting clean from drugs early on, but then becoming a behavior addict. And you know, I won't go into all of that right now because I do that on other recordings and stuff. But the thing is, life is a total roller coaster. But if there's one thing related to business and marketing, I just kept learning it. I kept learning it and the success. A lot of it's just really years and years and years of honing a skill and people are very quick to give up. They're very quick to give up on stuff that's. That's different than like giving, you know, because I don't buy into the. Never give up, never give up, never give up. Because there are certain things in your life, you best thing you could ever do is give up. Because, you know, they're not working, they're never going to work. You know, some people just stick at things that they're not getting anything out of. So, you know, if you're gonna, if you're gonna squeeze, there's gotta be some juice that comes out. Even if sometimes if it sucks back up into the or, you know, there is the juice worth of squeeze. So it's like. But I've always gone around and tried this, I tried that. And the thing that has made the most difference is, you know, and I can't put this into a marketing strategy. It's just simply being useful, you know, just going whatever you do business. Like if you're a waiter waiting tables, be the very best waiter that you can possibly be. You know, if you're working for anyone, be the most useful person you can be. Don't slack, don't start getting resentful, don't start getting entitled. That's, you know, if you really feel you're being mistreated, then, you know, find a way to, you know, that you can get through that situation until you can go to another job or go into another situation where you're not getting, you know, mistreated. If you don't stick up for yourself. Learn how to be more assertive without being an asshole. Learn how to, you know, build the muscles that need the stamina to get through whatever challenges in your life need solved. And if it's how to make money or how to sell things or how to write sales copy, I mean, this gal that you know is making half a million dollars a year in her business that's writing copy, she just has been reading and reading the books. She's been writing and writing and testing and testing, and she got the hang of things, and she focused on a few areas where she was really good at it. And she started taking on clients and she started getting results for them. And now she has a thriving business that has other writers that write for her and write for her clients. And, you know, she's on vacation right now, you know, during the holidays, having a great time, sending me videos. And so she, you know, and she learns a lot about personal development and goes to seminars. And she's, you know, she said that, I cannot wait to write you a $25,000 check once I make it to.

The criteria where I can get in.

The Genius network as a paying member. And, you know, and it's like, I love that shit. You know, I love that shit. But anyone can start at any point in time. And a lot of people say, well, no, I can't. You know, I'm 60 years old. I can't do this. Or I'm whatever, you know, know. And it's, you know, that's not true. I mean, because you can start doing anything you want at any point in time. And it doesn't mean you're going to become maybe the best in the world. You're going to, you know, be whatever, you know, whatever aspirational thing. You may not get it, but what's the alternative? The alternative is, you know, convincing yourself you can't.

I mean, well, certainly marketing is not. Marketing is one of those things that has legs and it's gonna pay dividends over the next 25 years for sure. You know, who knows what technologies are going to be around or even, you know, available to us right now? But the marketing psychology, the human behavior of it, that's why those. That's why the book that Robert just wrote is so amazing, you know?

Right, Right.

And if you were to take that.

Book as an example and you were to learn how to be way more influential and effective every aspect of your life, personally and professionally, you will simply be more effective. Because if you are better at persuasion, you will get more of what you want. And it's so much of the book is written about how to do it ethically. It's not about how to, you know, swindle people. It's not how to be a con artist. It's literally, you know, here's what works and here's what. Here's how to improve it. And so there we go. So let's do this, Dean, and then we'll wrap up, give some suggestions on how to go into the next year with, you know, as much simplicity, clear state of mind, enthusiasm, and, you know, over the years, you've, you know, we've talked a lot about and people would be well served. This is a good time to go back and listen to past episodes that we've done. I know there's a lot of podcasts that are available and new ones that are coming out every day, and people love what's new. You know, people always like, oh, what's new? I want to hear the new thing. I want to hear the new thing.

But I'll tell you, if you ever.

Read a really great book that was written 50 years ago and it changed your life, now you can read 10 new books that you don't know anything about and maybe getting good reviews or whatever, and that's all fine and dandy, but if you went deep with something before and it really made an impact, like, you know, forget the new shit, go back to the thing that helped you squeeze more juice out of that one, then look at something new. But, I mean, I think people are better off mastering books than they are on reading a bunch of them. And I think you're better off applying, you know, what it is that you're. You're learning than just trying to continually. So even if you listen to this podcast or other people, I mean, going on and applying, you know, any concepts or motivation or strategies that you.

Goes all the way back to, that goes all the way back to Seneca. You know, Letters from a Stoic. You know, back in 35 BC, this dude writing about exactly what you're talking about. You know, it's like, don't go around and just fly from one, one teacher to the next, or one book to the next without giving it any time to digest. You know, it's. Find the. Find one and go really deep with it and fully digest it and embody it. You know, and that was. Right. There's a guy saying that, you know, 2,000 years ago, very, very, like, fascinating, you know, to see that thing. So the. One of the great things about a podcast Like I Love Marketing is, you know, we're close to 300 episodes into this now and you know, you go back and look, REVISIT the first 50 episodes of I Love Marketing the first hundred episodes going back there. I've been looking through the, the yearbooks that we have of the episodes, all the transcripts and just randomly, just yesterday I was opening up the, opening up the book and looking at different portions and one of the things I came on was your magic rapport formula. You know, like laying out. We literally, that episode was so good, we ended up, remember, creating a little, a 90 minute book out of it. The magic rapport formula. Just the wisdom in that one episode alone of really your best summary of everything that you've done to become a genius networker. Really. And I mean, really. But right there, I mean, just from concentrate, the very best wisdom, you know, it's kind of, it's fascinating to me how much I was flipping back. One of the episodes that it came on was our yellow pages roulette episode. We were talking about the roofing company and just looking back at the how to calculate and think about the total yield of a market that's an inevitability market. You know, like if we were saying how if you look at this particular neighborhood that I was talking about, all the houses are 15 years old and they're just moving into the point where every One of these 2,000 homes is going to need a new roof in the next five years. And you start to calculate the total yield of that as being, you know, tens of millions of dollars. And just the idea of getting in front of that audience, the wisdom in that. And the good thing is you're never the same. What's the saying? You can never step in the same river twice. That's what I think that this six year now journey of I love marketing. If you go back to the step in the beginning of the river, you're a different marketer, you're a different business person. You've had the experience of applying the things that we were talking about then and you're going to hear them and listen to them in a completely different way. It's going to be amplified.

Yeah, totally, totally. So I disagree with none of that.

So great Christmas miracle.

So what's the new year gonna hold for for you?

So much good stuff going on right now. I mean, we've really got so many, so many things happening. I started a new podcast series with Dan Sullivan. We started a podcast called the Joy of Procrastination. And we reckon that there's probably only about 7 billion people that that might be a relevant topic for. So it's a niche podcast.

There's going to be so many more people that. Do you know anything about WeChat in China?

No.

Okay, well, there's. If you can imagine a social network where everything is combined, you know, makes Facebook and Twitter look tiny because they do everything for one app you can buy. Like if you can imagine Amazon and Facebook and Twitter and Instagram and everything in one place, everybody conducts everything in one place. And so there's, you know, I have a kid that I actually, you know, met and helped him get through, go through some, you know, high level training for students. And first off, this kid is smarter than me. I mean, he's getting degrees that I don't even know how to pronounce. And basically he's doing some research for me right now about taking, you know, my content, our content and you know, getting it distributed through China and translate and all kinds of stuff. So, you know, there's so many interesting opportunities that are globally. But the thing is, you know, I'm doing, I'm doing my best to focus a lot. Let's talk about rituals and then we'll, we'll wrap up and wish everyone ever is. I've been doing a boatload of yoga this year. I've turned so many of my genius network members and friends that will actually listen to me. I tell them, literally, go do yoga for every day for 30 days if you can fit it in. I mean, literally try to do yoga for 30 days. And if, you know, try a week straight and the first week you might be like, ah, but. And everyone that has taken me up on this is, you know, they come.

Back and are you doing like different types of yoga or.

Yes. I mean, not, you know, I don't deviate that much. I honestly, you know, Ashtanga, Hatha, Kundalini, I mean there's, there's different styles that I do, but I don't, I don't get totally into. I don't even understand the words half the time that they're describing to me. If I'm doing something where I'm chanting or I'm just chanting, even if I don't understand what the hell it means. Although I don't get too weird. The people that I'll learn stuff from will explain to me, here's what you're actually saying. If I care that much about it, to me, there's the physical aspect, there's the breathing, there's this getting into the body and stretching and movement just feels good. Being an addict, I believe the issues are in the tissues. My good friend Tommy Rosen, who, his core business is basically helping people recover with addictions, we went on a nine day yoga retreat to Costa Rica with him and I, you know, we took our video crew and Live videos.

Yeah, yeah. About your live, your live Facebook videos.

Yeah, yeah.

It's a great place.

Oh yeah. So gorgeous. And basically, you know, we interviewed a bunch of really amazing people that were, you know, telling their stories, but, you know, we're doing three hours a day of yoga and meditation and that was after several months of me doing yoga pretty darn consistently.

You're meditating every day too still?

Oh, yeah. Up to an hour a day, every day. Wow. And you know, still fitting in, you know, lifting weights and doing yoga and, you know, hiking mountains and doing that and in it. That stuff takes time. But I'll tell you, you know, I mean, when I hike, I'll listen to, to audiobooks and when I lift weight, I listen to audiobooks. And you know, other times that, you know, from on free day, I don't listen any audiobooks, I just listen to music. And I'm gonna go into 2017 with a hundred free days. I am blocked in my calendar where I'm literally not going to work. There's going to be. And I'm going to do my damnedest. I mean, I'm, I'm going to do my damnedest to stick to that in 2017. I have a heavy workload and I, and I really going at it going, okay, how not how do I do big stuff, but how do I do big stuff effectively? You know, there's that whole saying, you know, don't work, don't work hard, work smart. And the question, it's really more about working hard on smart things. And I want to, I want to work hard on smart things, but I want to give work, work time, but then I want to give my life my lifetime because more and more humans are insane. And to go back to the addiction thing, you know, 78 people a day are dying of opiate addictions. Many people, I mean we are, this culture is become sick. I mean it really like. And I sick like physically, mentally. I mean, people are so overwhelmed and it's because they just are caught up in this, in this hurricane. To be in a hurricane and be in the middle of it, that's where the calm is and that's where the yoga will take you. That's where the practices will take you. And the more that I, the more that I'm around this world of addiction, the more I in recovery, the more I'm aware of practices on how to, how to live a more serene life in the midst of the chaos. So, and again, I'm not any of this acting like I have my shit together. I mean I have my challenges like anyone else. And these things that I do help me face those challenges in a more responsible way. Because I always say, you know what yoga did is it gives me the space between reaction and response. Reacting to life versus responding to life. And when I'm reacting, life sucks and I don't feel good and I feel depressed, I feel anxious, I'm angry, you know, whatever. But when I'm responding to life, you know, it's like if shit ain't going my way. Well yeah, but you know what? Shit doesn't go anyone's way. I mean like that's not how life works. I mean if and plus, if you woke up in life just worked every way you wanted it to, you would crave problems. Like if you had no problems and it was this all heavenly in paradise, you'd be like, fuck man, give me some life challenges. Yeah, this is boring as hell, right? So you know, the human being needs growth, you need challenges. The thing though is you don't want challenges that are so beyond your capability in your. You don't want pressure that's so severe it breaks you. And so you know that like starting the morning out, like going into a sadhana practice, doing, you know, a TM meditation, there's a variety of different stuff that I've tried and do it. But the thing is, whatever is going to be your morning practices is critical. I mean it's just critical the way that you start the day.

Are you still getting up at 5 or what do you right now?

I'd be lying if I said yes. I go back and forth. I mean there are weeks at a time where I'm like 5 to 6am and then I'll kind of dip and then I'll go to bed. I mean literally shit, when was it? Like three nights ago. I hadn't done this in a long time. But I, you know, I literally went to bed at 2am and I did, I didn't wake up super late. I. And I didn't wake up super early. But I woke up with not enough sleep. And I went through that day very tired, you know, but I haven't right now talking. I haven't had diet wise, I haven't had any, any Grain, not even quinoa. No grains for probably close to two months. And I'm probably going to live that way most my life where I just don't eat grains. You know, corn, rice.

I think I told you we were FaceTiming last time. I mean, I just, I haven't, I think even, just since the, the annual event even you've leaned up. It really shows. How long have you been grain free like that now?

I've been paleo mostly for geez, going on and off for maybe four years. In terms of grain free, I would go back and forth with it. I'd go two or three months and I'd get severe cravings. And then I'd want to eat popcorn with coconut oil, which is the most delicious vice thing on the planet. But I've now gotten to the point where I'm just, I can't do that. I'm not gonna do it anymore. And, you know, and again, this is after me doing testing and stuff, so I'm not going to try to say this is how everyone should be.

Right, Right, Right.

I think people would be well served to read Peter Osborne's book. We had a.

Well, we had him on the podcast, too.

Yeah, yeah, it's brilliant. Yeah. No grain, no pain. I mean, I mean, I don't geti haven't gotten colds in the longest time. I feel better. I haven't had any caffeine in close to two months. Not a single bit of caffeine from green tea or coffee. I just haven't had coffee. I haven't had green tea, nothing. I haven't had cane sugar in foods or anything. Even, like, you know, eat ketchup. It'll have corn syrup in it. I don't eat that. So if there's going to be anything like that, I'll get a paleotype. But in terms of no sugar for at least two months, not even, not a breath mint, nothing. I mean, no sugar. And I'm doing this whole thing, and I swear to God, I've always been like a super clean eater. But when you get really, really clean, you feel, like, better. I mean, you just feel better. And now. And I'll sit here and say this podcast, next week, I'll get some crazy diseases. I, you know, whatever. Look, motherfucker trying to act all tighty.

Like you got it together.

But, but it's, it's, it's tough to do that. You have to go through a withdrawal period. You know, people are addicted. They're addicted to stuff. I mean, they, the shit that Most people eat in a country like America, as an example. And I know we have people all over the world where you have access to incredibly healthy food when you have all these options. It's easy to drive through fast food places and eat crappy food. It's easy to eat processed food and, you know, eat foods with one name, like broccoli or.

Right, right.

Yeah. Not Doritos. Burritos is one name. But if you read the ingredients, there's like chemicals and it's poison. So, you know, the thing about you are what you eat. You know, everyone's heard that, like, if you really, really take that seriously, that every thing that you put into your body becomes you. I mean, would you really drink sodas? Would you really smoke cigarettes? Now, if you're doing those things on a continual basis, daily basis, you're addicted to them. So it's not so easy as saying, oh, don't be stupid and just do those things. Most the people eat the way they eat is because they literally cannot not do that. They are addicted to it. Unless you were thrown in some sort of prison that would not allow them to have access to anything but healthy food. Most people couldn't, left to their own devices. So if you're in a situation where you're doing behaviors you don't want to do, I tell people, go to a 12 step meeting. Even if you're not an addict. Go to an open AA meeting.

Yeah.

Go to, go to a code of meeting Co Dependents Anonymous. Go to Narcotics Anonymous, go to Sex Addicts Anonymous, go to Gamblers Anonymous, go to, you know, Overeaters Anonymous and sit through, you know. Yeah, it would be, it would be incredibly insightful and valuable for people that have never done that, even if they have this preconceived notion that, that 12 step programs are bad or whatever. Even if you're an atheist, it doesn't matter. It doesn't matter. There's a lot of atheists that go to 12 step groups. But the thing is, look at what you're putting in your body. Look at what you're putting into your brain through the screens that you look at. People try to eat clean, but then they consume stupid news all day long or they spend hours on what's trending on Facebook. Utilize Facebook to help things that you want in your. To get what you want in your life. If you want more money, then don't spend your time on Facebook reading every, responding to every political sort of thing you agree or disagree with or any of that bullshit, because people actually think when they're on the Internet, they're actually reading the news, you know what you're actually reading, you're reading whatever you're training the algorithms that you're interested in. So if you click on a link about how so and so is a so and so this or that. And I'm not even going to get political here, if you, if whatever you click on, you have just now, you're now being followed and you're now being fed exactly what you have raised your hand. In the same way that if you shop on Amazon and it's that you bought this, we recommend that, you know, you're, you're, you're consuming what is being fed to, fed to you. And you know, so feed yourself with what you want to be fed with, not what's being said to you. Because most people give up total control of what is put in front of their faces and their eyes and their ears and they let, they let the, they let the system dictate to them what is important. And you know, you should think about that. I think, and I could be wrong. I mean I, I was saying this on the thread today. We had that, we had a little conversation back and forth on our thread with all of our friends. I said, I try to treat everything like a 12 step group. Take what you like and leave the rest, you know.

That's right. That was pretty.

Yeah, yeah.

Like buffet. Yeah, yeah.

And I'll say, I'll say that about our podcast. I mean, if you ever hear me going on my rants like I do all the time, take what you like and leave the rest, you know.

Right, right.

Yeah, I mean, you know, yeah, I mean, you know, if you don't have to, you know, it's not like you're paying for this, you know, if you don't. And I would like to save in. That's a problem too though, because people aren't paying for it, they don't always value it. I mean we, me and Dean Graziosi started a hundred thousand dollar a year group called Genius and we sold it out and we have a waiting list of people waiting for us to start another group for $100,000 a person so that they can join. And like, you know, I run the highest level marketing group in the world and we still give away some of the greatest content on marketing for free on all of the different podcasts that we do.

Yeah.

And so, you know, and sometimes that's a problem, but the, the other part of it is like, yo, it's, it's Great. You know, I love the fact that if any of this, you know, is helpful to someone just to get them to think. Just to get them to think differently.

Well, you and I, we've both had. I mean, I love when you and I go to an event together. I think about when we went to Infusion Con, for instance. You know, just literally from the moment we got on the elevator till the moment that we left, just people after people sharing the things that they've done because of things that we shared on the, on the podcast. I mean, it's.

Right.

It's rewarding. It's fantastic.

Yeah, yeah, I love it. And yeah, so that's kind of where we're at. And, you know, it's come back to us many fold because we just decided back in. When was it, 2010 that we would sit down and just, you know, record our conversations and share them with the world. And now we've had millions of people that have downloaded our, our episodes and that makes us happy. So let's wrap up. Dean, any final things you want to share?

I think that's good. I think it's. You know, I had dinner with Craig Ballantyne a few weeks ago here in Orlando, and this is my next week. I'm re going through his perfect day formula kit. And just like you were talking about, all the rituals, all the things that are going to serve you and set you up for. Set me up for 2017 are all coming from your daily. My perfect Day formula, you know, so that's next week. I'm going to really work on getting all that stuff figured out. I'm going into the year with. I'm not. Not as unusual for me, but to have my entire annual calendar laid out with all my events laid out, my three days just like you were talking about. I'm really. It's so many great things going on.

Yeah, that's great. That's. And Craig is wonderful too, and people can hire him to, you know, take them through a whole day and a half process and you know, coaching, all that, it's not, it's not cheap. I mean, you're gonna spend at least 25 grand grand on that. But, you know, it's. He's a genius network member. I've actually gone through his process. It's really cool. But, you know, you do these things and if you, if you want to read that book, that's a great book. We did an awesome episode with him on I love marketing and on how to set up the perfect day.

So all of that episodes with him. Yeah. Yeah.

Well, that we did one on the perfect day formula and the other one was on marketing and life and exercise and all that. So.

Well, awesome.

So to all of our listeners, there are some people that have been listening since the very beginning of. We have one, one of our, you know, good friends, Luke Saul, who is a, he started an I Love Marketing meetup group and the LA area. He's listened to every episode twice and wow, I love stuff like that because I'm sure, I'm sure there's many others.

That have done that.

Yeah, it's so.

Yeah.

So we just want to thank all of our longtime listeners and just want to wish everyone a very happy 2017. And we will continue to share what we feel is helpful and useful to all of you and please give us your feedback and, and spread the love to other people that you think could benefit from this. And so that's all I have to say. So thanks. Want to wish everyone a happy New Year. And then, Dean, I'll hang up right now and then I will call you right back and we'll talk about how we did or what we do at the end of every episode. Just so everyone could hear this. Like there is a front stage with is what you're hearing now. And then there's a backstage where I call it Dean and then I talk shit and I make fun of it and we. Perfect. That's my favorite part. That's what's going to happen right now. But we don't want to record that because it could come across as very insensitive.

And we can start another, we can start another podcast of just the after show.

We could, we could call it I Love Marketing. Go Stark. Then.

There we go.

Yeah, awesome. All right, everyone have a great whatever and talk soon.

Bye. Okay, bye.

Thanks for listening to this episode of I Love Marketing. If you'd like to learn more about the Genius Network annual event, go to geniusnetworkevents.com that's geniusnetworkevents dot com if you would like access to Dean Jackson's 90 Minute Book process, please visit 90minutebook.com that's 90minutebook.com if you would like access to the full presentation, special resources and show notes for this episode, please visit ilovemarketing.com2017 that's ilovemarketing.com2017.

Sam.