Opher Brayer On How A Sense Of Urgency Can Increase Your Performance And Success

I'm dean jackson, he's joe polish and this is the I love marketing podcast. Hey everybody, it's Dean Jackson and Joe.

Polish and we've got a very special guest with us on the line who's literally calling in from Israel right now. You want to say who he is? Dean, and then I'll read his little bit of his bio, then we'll hit this individual up with some questions.

Well, I'm very.

One of the.

He's my favorite self proclaimed genius and I've known him to be a genius. So I'm interested to really delve into the genius of Offer Briar.

Offer Briar. Okay.

Spelled O P H E R B.

R A Y E R. So before I ask you to say anything offer, let me at least give the short bio.

This is.

There's a long one, but I'm going to give the short one. Offers a prolific creator of methodologies, engaging speaker and mentor. He's dedicated his life to helping people develop their unique talents, lead a rich and fulfill fulfilling life from childhood through to old age and create a meaningful, long lasting legacy. For the last 25 years, offers conducted independent research in the multidisciplinary field of creative management development. Based on this research, Offers he's enabled corporations and individuals to increase their management creative quote unit and thus their effectiveness. And he has developed over 60 new and inspiring methodologies for enhancing creativity, problem solving and innovation. Specifically, design processes for management using systems thinking, business dynamics and creativity methods are the latest examples and tools that he uses. And his ability is for developing new approaches for business. So in layman's terms, Offer, I'd like you to describe what the heck you actually do and how you do it. But let's first start with where are you right now and what's going on in the country that you're at. And then let's get into this talent and this skill that you have. And it's great to have you here with us on I love marketing.

Thanks a lot. Thanks a lot, really, Joe and Jim for the opportunity. I don't know why you called me a genius because I don't feel like one. I just want to tell you a short story. You know, most of my client base is in the US so usually I have like Skype calls, you know, with video. And in the last three months we have had war with over 5,000 missiles over Israel and over my city, Tel Aviv. None of them touch the ground because of beautiful technology that we've created. But at the same time you see missiles. So there's one thing to say about the missiles. Whenever I had a call with a client, I had to run to a secured room that is good enough, you know, to take care of you when the missile hits the house, if it will hit the house. So usually I used to take the camera which is in front of my computer, put on the other side so people can see the missiles. My clients in the US have been able to see them. I was not able because I was in a secured room. And they have been able to watch them. You should have seen their faces when I came back. Wow, this is the country I live in. But I want to add one more thing. One of the things that most Israelis have is something very unique. Because you have missiles hunting you or because the war is hunting you all the time. And maybe because your life is going to be short on earth, because maybe Israel will not be here tomorrow. There is a high level sense of urgency that resides within side our soul. Most people in the world that I work with them don't have a sense of urgency. So the only thing I can do is invite them to stay with me for a year here and they will have one.

Interesting, huh? I can't even imagine. I mean, we don't even get a sense. We've talked about this, you and I before offer, but just that I can't imagine that sense of a natural, like just a common occurrence that there's missiles flying over it. Just this like, I can't even imagine what that's like to live through.

Oh, oh, you can watch the movie Armageddon. Wait, what? What movie?

Armageddon. Oh, Armageddon.

Armageddon is the same, but real. Mm. If you've seen the movie, it's kind of the same.

Well, let me ask you a question. How does business continue and get conducted in the midst of all of this? I mean, do people is. And again, I mean, I'm speaking completely out of ignorance here because I'm not there. I don't. You know, you can watch things on the media and television and the Internet, but never really get a real sense of, of what it's like to be there. And I know how distorted the media, you know, makes everything. I mean, so I mean, what is it like to conduct business in that sort of environment?

Well, I don't know how much you know about Israel, but Israel has maybe one of the top three high number of technology startups in the world, right?

Yes.

Yeah.

Startup Nation, which is about. Yeah, I mean, so yeah, Israel is incredibly entrepreneurial.

Yes, it's Very entrepreneurial. And one of the reasons is this sense of urgency. Let's build a startup the fastest we can and sell it to Google or sell it to Facebook or whatever it is. This sense of urgency teaches people how to work very fast, move fast, build the business and sell it. So this is kind of, you know, I'm not saying like it's, it's not, I mean not all people in Israel like that. Of course, you know, there's the Pareto, like the 8020 rule, but the 20% of the more intelligent people around here use this sense of urgency to build great startups and sell them to big corporates. We don't have huge corporates in Israel, but at the same time the R and D of all the big companies in the world like Microsoft, hp, Google is in Israel, okay? Because of this intensity and urgency to build, to take ideas and to create products out of them as fast as possible. We are fast movers because who knows what will happen tomorrow. You see, it's built in our DNA.

I wonder when you haven't heard you describe it like that, but do you think that's part of why? The thing that I know about you the most is your ability to really short, shorten the learning process for very complex things. And some of work that you've done with concert pianists, which traditionally would take years and years and years to reach concert level performance and you've been able to condense that process down and repeat that process again and again. I wonder, do you think that's part of it? Is your sense of urgency? There may not be time to develop a pat.

You know, there is an idea running around the world which is being called the 10,000 Hour Practicing Model.

Right?

But usually people talk about it as a theory. Now more than 30 years ago, I developed a methodology to teach music only for all instruments without me being able to play almost any of those instruments besides of a little piano. And this model was based on thousands of like micro elements or micro exercises that anyone can perform, anyone, unless you have problems, you know, mental problems of some issues, but normal people, within 10,000 hours we come to be professional, unique musicians. I've created more than 10,000 musicians professionals and at the same time 150 of them are world class musicians. You know, if you go like to New York or to LaGuerta, Los Angeles, you will find many of those students. So the methodology was based on the idea 10,000 hours. It's 10 hours a day. 10 hours a day times 300 days. Then you finish, okay, like I'm sorry, 100 days, which is three years, you can finish all those micro level of incremental process, but in the end it's very fast. And that's how I started by creating musicians. That was my beginning of me creating the first methodology, how to practice exactly 14,400 exercises within 10,000 hours to become to be professional musicians. This is where I started. And maybe you're right, maybe you're right because you say the sense of urgency was there. Yes, it was in my DNA, but it's not mine, it's the Israeli DNA.

Yeah, right.

So since then I've developed more systems, but this was the first system and it's a blueprint. I mean If I'll take 10,000 people today and give them to practice, they will become to be professional musicians on all instruments.

So offer, let me going back to originally what I wanted to ask you. How do you describe yourself and.

What.

Do you do to people in companies who don't know who you are? How would you describe what you do and how you do it? Then I'd like to get into talking about how people listening to this can learn and utilize it.

So in a way you can say that I'm a mentor or I'm a consultant, or I'm a coach, or I am, but you know, the end result, I'm just a teacher. And I'm teacher for one thing only. Maybe there are not many people with that, you know, definition. I'm a talent developer. This is what I do, talent developer. Okay, yes, I develop talent. I can develop multi talent personality to almost any person. I'm saying almost because I'm not sure that all can do it. But the people I've met in my life, kids and adults the same way, have been able to take different kind of methodologies. It could be like for management, for development, for marketing, but to develop unique talent, to have their unique talent proposition to the world. And the reason is that I developed it because I believed when I was very young that in the near future, which is now by the way, when I thought about it, it was like 40 years ago, I thought that one day machines will be able to take any profession from any person and do it better. Like the ATM machine and stuff like this. I believed in it 40 years ago. And the only people who will be able to survive in this market will be those who have unique talent that machine cannot perform. And if you look at the world today, you will see endlessly, if you needed high level intellectual people, smart people building website, you go to wix and you can do a website by yourself. Maybe not the best one in the world, but still for the masses it's good enough. You will see that most professions become to be automated very fast. And my belief was that we have to create methodologies either to enhance talent or to develop talent or what I call multi talent personality. The reason for multi talent personality is one you see, if you are talented in music and you won't be able to survive in music even though you're talented, then you must become to be talented in marketing or in another field. Now look, seven years ago there were no people who were experts on social media because there was no social media. Can you imagine in the next seven years there will not be any social media in the world. So nobody will need this profession anymore. So what are they going to do? All those geniuses and smart ones in the social media area or era or area, they will have to become to be talented on other fields because if not, they will not be able to survive. The basic thing that I do is methodologies. There are more than 60, by the way, there are more than 120, but the major ones are 60 are about talent development. So it could be unique for managers, for executives in Microsoft and an HP in this kind of companies or for entrepreneurs. Thank you.

It's really, you were saying how you think about the advance of technology. Ray Kurzweil is very vocal and quoted on saying by 2029 we will have computers that will be able to equal one human brain. So be intuitive and to think like that. And so you do kind of wonder what that's 15 years from now. You wonder what does that, how does that apply? You know, how is that going to change things? And what you said, unless you have a really unique talent, that's everything is going to be duplicated. I keep thinking about maybe a day when if you think about one human brain that if you could program it to know all the principles of all the greatest copywriters, could you imagine that one computer could actually write a sales letter or write marketing messages based on the knowable principles kind of thing?

It's more than that. You will find within the next seven years, okay, that most many novels will be written by machine and the algorithms will be based on NLP and stuff like knowing the psychology of the crowds. And they will write in order to manipulate your soul and your brain and your emotions. Yes, it is possible. It's being done today. Even people today or professionals being trained systematically. If it's being trained systematically, it means that machine might be able to do the same.

Well, so I guess let's take this to the application of what people that are listening to us. Let me start with some basic stuff offer, like, what are some of the unique ways in which you discover and develop talent in people that you work with and individuals in companies and groups of people? Like, how do you. You did mention talent and unique talents. And I very much believe because of all the work that I do with one of my clients, Peter Diamandis, and Ray Kurzweil is a friend of mine. I know the people at Google. I'm involved in some. I'm a platinum partner at Singularity University. I see some very interesting stuff that is absolutely cutting edge that many people don't even know exists. That's being done right now that is absolutely going to transform the world. But there's this human element, and I think developing those skills, where it is an incredible talent, is something that's needed and it has to be really useful. So how do you identify it? How do you develop it?

Okay, we'll have to divide it into maybe three groups. We can talk about kids. The people that will listen to this program would say, I need to take care of my kids. They must become to be the most talented on Earth. Then they need to build the next Apple or girl. They need to be the most talented ones who are coming out from Harvard or from Stanford again, because to be the best in class is not good enough. So now we could talk about the kids. Now, the second part, the second group is the entrepreneurs, which is a huge community, and it's a growing community around the world. Because as long as companies can shrink and get technologies that will do the work of their employees, more and more employees will not find work. They don't find work even today. And they would search to become to be entrepreneurs. And the last one will be these unique talents, what we call the execs, okay, the executives. So I will share one little idea, okay, that will talk about, let's say, the entrepreneurs for a second, okay? So if a guy comes and say, I want to develop a unique talent. So what we do is simple. We do something being called brain extraction. What does it mean? Look, there are two things in your brain, okay, besides of this personal operating system that has been developed by your parents and the teachers, you know, with all the bugs inside, okay? So you have a hard disk, and your hard disk has two things in it. Experiences and knowledge. Knowledge, data, whatever you want to call it, okay? There's a difference between knowledge and data. But let's say, okay, now what we do, we extract the knowledge. There's unique methodology, let's say, okay, we use a mind mapping technique, but very special. And I think that maybe you, Joe, saw it when I was teaching it in Los Angeles when we met with Nathaniel and Brandon. Remember the time?

Yep.

Several years ago.

So I was teaching this methodology on stage. And, and by the way, some of the people in this group, many of them used the technology to write books and some of them made a couple of millions of it. I will be able to send you the emails that I've got from them. But the idea was, can you extract knowledge from your brain and experiences, but knowledge is less than the experience. The experience is the most important part. How you can transcribe experiences because you have to transcribe them emotionally too. What machine cannot do, by the way. Now you put it into words. So now you create a book which basically describes whatever all the, you know, all the structure and the systems inside your brain based on experiences and knowledge that's been gathered through the past 30, 40, 50 years. Depends how old you are. On the other side, you look at the needs that the world has today, we use research processes to say, okay, this is what I know. These are my experiences. What in there is unique enough that has a need in the market? So we go into the market and we search because to have a unique talent is not. Is not good enough. Because if there's no need in the market, what you gonna do with your talent? So basically, the person go through 10 weeks of writing his knowledge and experiences in a very special way, okay, and analyze the market. And basically he finds his unique talent, what we call utp, Unique Talent Proposition to the world. And that book basically serves as those books, you know, that we buy. How to books, you know, we all buy zillions of how to books. And one of the reasons most of them don't work, not because they're not good, they're excellent, they're amazing, is because they're not suitable to this personality, to this person with this personality. And he cannot adapt the knowledge because he is unique, he is different. Now, this book of knowledge is the book of the how to book, how to succeed in my unique talent Proposition. Basically, he writes the book, the processes and everything else, okay, that is written for him, he writes the book for himself. So this is one way to go. And then he can create products out of it. He can create whatever he wants. It doesn't matter technologies.

So.

It sounds complex. It's very simple. And within 10 weeks. A person knows exactly how to utilize all the experiences or part of the experiences with the need in the market. This is unique talent proposition development. It does not have yet the next steps with having a strategy what to do with it. How to develop technology based on your knowledge. How to develop programs based on your knowledge. How to create a profession based on your knowledge. A unique profession. Right. But this is what we do with entrepreneurs. Extract the brain, go inside, suck everything from your brain and map it according to market needs.

Okay, so I guess the question is because I put myself in the position of people that are listening to this saying, okay, well, how the heck do you do that? And why do you do that?

Yeah, maybe give an example of that. Is there something that would illustrate it?

Let's play a game for a second. King. Is it you or Dean? I mean, is it Joe or Dean? Are you ready to play a game with me?

Let's go for it.

I'm ready.

Great. Okay. Who is. Who is. Are you gonna go or Dean?

I'll go first. Why not? Unless Dean wants to.

No, go ahead, Joe.

Let's embarrass me first.

Yeah. And then.

And then we'll do me so I can one up him.

Yeah, I will embarrass on other cases. Not here. Don't worry about it.

Okay, so.

I will ask you. Okay, what is your profession?

I am a marketing advisor to entrepreneurs, a coach, a mentor, a facilitator. I teach people how to. I'm a teacher.

Okay, so you say you're a marketing teacher. Yes. Okay, I know that I'm a marketing.

Teacher and I'm a connector. I mean, I not only connect people with ideas and teach them ideas, but I also introduce ideas to many people, like in the form of what we're doing now, and in the form of genius network. And I connect genius ideas with people, and I connect geniuses with each other.

Just writing something. Okay, now, why do people come to you? You are a marketing teacher and connector. What is their need?

They need. I think one of the first primary reasons they come to me initially is they want and desire money. They want it and they perceive they need it. And in many cases, they do need it. And so they'll come to me for new business, better business, business acquisition. But then once people kind of get introduced to me, they realize that through me, they have access to all kinds of forms of personal and professional development, from their health to their relationships to. I help entrepreneurs and I help addicts that have addictions. So they come to me for the elimination of business problems and challenges and suffering. And they also come to me because they have big opportunities and big futures and big goals that they want to reach. And they believe through me and through my network, they can make their, you know, wishes and dreams and goals a reality. And they can also make their lives better. They can, you know, I use hooks such as, you can have an elf business, easy, lucrative, and fun, or you can have a half business, which is hard, annoying, lame, and frustrating. And so I basically help people develop more of an elf business and an elf life. And I use marketing as one of the primary vehicles to get people to where they want to go. But it's just one of the vehicles. There's many chains in the link, but the link is only as. The chain is only as strong as the weakest link. And if people's marketing is weak, then everything else is going to be weak.

Beautiful. So you're saying if I want to summarize it, the need they have is to be in a position to develop their personal needs and the business needs. So you basically what you offer them is personal and business development? If I want to summarize everything you've said, yes. Beautiful. Okay. Now, by the way, you bought a nice. A nice. A nice idea for a book. You said the hook and you talked about the connector. Mm. Have you ever seen a book by the name of the hook? Nope.

Just call it the hook.

Let's talk about it later. After the hook. The hook and the connector. Now, you say personal and business development. They want to develop personally because you. You said they want money, but then when you elaborate on it, you said something more profound because they want to develop personally and business wise. So money is only one part of it. So it's that they want money. Money is one thing, because if they're going to have money, they're going to have cancer at the same time. So who cares about the money? So you say they want to be developed and have money. Now what do you offer them?

I don't know, though I would. I'm just going to say if you like all those other things, you know, money is pretty important. I think you'd be better off having money if you get cancer than getting cancer and not having money.

If in that case, the doctor will tell you three months to live, it doesn't matter if you have money or.

Not.

Because you're going to die.

That's true.

Okay. I've worked for billionaires, you know, for many years. I'm still working for billionaires. I've seen people with $10 billion and $15 billion dying from cancer. So who cares about the money at that moment now? So let's go back for a second. They need personal and business development. They have the best marketing teacher to help them to develop personally. Okay, and their business. So what do you offer them?

I offer them strategies, specific strategies. Like, for instance, in my marketing business, I started off selling people templates like proven written sales letters and in processes. I had a thing called the Piranha Marketing Money Map. And I would have a whole bunch of like, what is that noise in the background, Dean, I think you're making weird noises. I would offer all kinds of things related to, as me and Dean describe it, the before, during and after units of their business, what they need to generate business, what they need to do to increase their average sale once they start doing business with someone, how to price for higher prices, how to not only how to use effective sales copy headlines, calls to action, but the exact phrases and terminologies and models to do that. And then after they've made a sale, how to generate referrals, how to get testimonials, how to have people actively, not just accidentally, but actively refer you to others based on, you know, the referral programs that I would have. So a whole slew of different strategies. I mean, my first course was, you know, how to make more money in a month. And you now make all year 105 money making marketing strategies. So there was 105 specific strategies. That was my first, you know, entry into selling a program that encompassed a lot of different recipes.

Beautiful. So basically, as I understand, you provide them strategies, systems and structures. Beautiful. Okay? Now, 50% of the restaurants who are being opened around the world will be closed within the next five years. Most of them never make it. And I've worked for chains of restaurants and I can tell you that most restaurants, 50% of them, are dying within the first five years. Only McDonald's opens a new restaurant every 14 hours. 98 of them succeed. Why? Because they have strategy, system and structure. Okay? They know exactly what to do, when to do, with whom to do. And they sell 68 million to 68 million people a day, okay? In their restaurants, every 14 and a half hours, there's another restaurant being opened, while at the same time so many people are going through trial and error and close their business. So what you say, I don't want you to go through trial and error. I want you to have a proven system. Unfortunately, when somebody is opening a McDonald's, he must go through the process. He Must. That's why it succeeds. Most people, they buy programs, they buy the problems, but they don't take it step by step as it is. Because maybe they don't trust themselves, maybe other reasons, because nobody's enforcing them. But you see, if you could be in a position to enforce, to enforce 1 million people to build businesses based on proven system and structures. There have been 1 million businesses successful as yours. You see, when I built my system for music, and I'm talking about 40 years ago, it was a proven system. You went through the 14,040 mini exercises. You became to be a professional musician again and again, again and again. It's like McDonald's. So you have something unique. What you say I have a proven system. I've proven it on my clients, on myself. I come from the position of a marketing teacher, but in a second I will tell you that I disagree with you. And you help people to develop their business and personal life. I don't think, and I've seen what you are doing and I would disagree that you are a marketing teacher or whatever it is. I think that what you are smart after reading your stuff, okay, is in creating demand. You see, there's a different positioning in our brain. If you think marketing, you think outbound. If you think demand, you think inbound. I think that what you do with a system, structures and strategies is that you can help people to create demand to whatever they have. You are the demand creator. You are not a marketing teacher. But this is the way I see it. You can sell it the way you think you want to do it, right? The hook here, the hook is making this little change how to create demand and not how to market. There are billions of marketers, very few like you and other people that I know, okay, that you know, that I know have the ability to know exactly how to build a precise system to create demand. So what I wanted to show you within this 10 minute conversation is how we define something that later will become to be 120 chapter book within the next 10 weeks explaining the need of the market, personal and business development. The resource with our strategy system and strategies, strategy systems and structures in order to create demand. So what I gave you is just a sense of what it means to develop something unique. You see, there are a lot of marketing gurus around. The Pareto system says 80% of them don't know what they're talking about. And 20% of them are quite well. And 20% of the 20%. And the 20% of the 20% of 20% are people like you. Okay. Like you, Dean Eben, you know, okay. Now the unique thing you do is not marketing because the marketers, they are 1 billion. You come to Israel, everybody, everyone here is a marketer. But at the same time, you are the main creator that has a precise methodology with system and structure for business and life development. Now, if I go with you for the next 10 weeks, the book will be ready and all the posts for your blog and all your messages to Facebook, Google and Twitter, everything will be ready within 10 weeks for the next year to explain to people what you do includes all the workbooks, an app and technologies. This is talent development of the way that entrepreneurs go through. And it's already within 10 weeks. That's it. Now after it's ready, we go to somebody who is a genius in demand creation, job polished in Texton, whatever, and you help us to make the distribution right. But the content must have something really unique. And you know that. I go daily and read every information out there. I read very fast. I read a lot, okay? To find something unique. And you know what? You know what, Joe? You know what, Dean? I cannot find many unique methodologies, Very few. This is something that if somebody is listening now, he needs to learn how to focus on what does he do, what is the need in the market, what is the resource that he brings? And then he will be able to redefine himself not as a marketing teacher, but as a demand creator. And this is the hook here. And as long as you understand demand creation has to do a lot, okay, with connecting ideas to the right places. If I connect one idea here in Israel to somebody in Silicon Valley that will invest $20 million in the company and it will be sold by million and a quarter to Google. This is being the connector. It connects ideas to the right developers, to the right investors, and to the right joint ventures and to the brain of this unique talent.

No, that's very interesting. Let me ask you, since you said I don't see a lot of unique talent out there, is that the right words? Can it be developed? Do people already have it, they just have not discovered it or they haven't developed it?

No, they don't have it and they cannot develop it. But what I'm saying is very harsh. And why? Because people have a strong belief in them. The talent is inborn. And they say it's either you have it or you don't. Nobody in the world can prove the talent is inborn because if it's inborn, it must be in your DNA. On day one, on Day one. When one day old people must search for the DNA combination that tells he has talent for playing violin or for marketing. Talent is being born in the first three years of your life. If your parents know how to develop it from zero, okay, from nothing, then you are fine. 99.99% of the people don't have a process to develop talent. So what I have to do is when I meet Those kids of 10 years old, or 30 years old or 60 years old kids, I have to start from the beginning to develop first of all, the ability to become, to be talented is to have the DNA of multi talent personalities. You know those guys that are great in cooking and in marketing, in development, in physics, in art, you know, in art, those are the multi talented. They can move from one field to another every year. So to develop this unique talent, there are 14,400 games that you have to go through. Each one of them is seven minutes. So if you do it in three years, 10 hours a day, five hours a day, six years, two and a half hours a day, 12 years, okay, one hour a day. It will never happen. Now, unique talent in this world belongs only to 0.2% of the population. So why do I say it? Not because I research, because you know, I'm a networker. I'm meeting thousands of people every year. And I can tell you the talent that I have met through the years and I've met usually very high level people, even them are only 2% of the 0.2% of them are talented. So talent is not inborn. And people hate me for saying this because I am taking it from God. It's the gift of God. They say it's a gift, it's not a gift. For God's sake. If it's a gift and nobody gave you the gift, what you gonna do? So now is it possible to develop it? Yes, I can prove it to you. You want me to show you again? Of course. Okay. To develop multi talent personality, the four elements you must practice daily all your life. Pattern recognition.

What does it say that again?

Pattern recognition.

Pattern recognition. Okay.

Yeah. What does it mean when you see a pattern in a market? You know where the market is going to because you know it will happen again and again. That's why it's being called a pattern. You have to recognize the pattern. So for you, for both of you as marketing gurus or demand creators, okay, the idea is in here is how to teach people to see the pattern of behavior of a market of people. How they buy, why they buy. What they do, how they do. Pattern recognition. In every aspect of life, you must have pattern recognition. You cannot develop it in one field. You must develop it in all fields. Behavior of human and in technologies. Whatever people do on analyzing technologies is about pattern and recognition. The other thing you have to do is to be able to analyze the pattern. Okay. And then to do the next part, which I'll show you in a second is pattern design.

Is that number two. Pattern design or have you number two.

This is number two.

Pattern design is number two. Okay.

Which means I can see a pattern of behavior. Okay. Analyze it, analyze it. Make some changes in the process of what comes first and second. And create a new pattern. Okay? Now the third part. You must practice daily on every aspect in life. You have to practice it 24 hours a day. Pattern recognition, pattern design. And the third one is analogy.

The best analogy.

Yeah. The best way to learn something it's hard for you to understand is by making analogy to another field that you do know. Now the problem will be, can you transfer the knowledge from one field to another? I'll show an example within two minutes from now. Okay. That everyone will be able to understand. And then most people will say, they will use the F word. Okay. And say F. It is so simple. How come I haven't seen it before? I will show it in a second. Analogy is the ability to transform knowledge from one field to another. That's why it's being called multi talent personality. So I can be great in saxophone playing and then I can be great on marketing, and then I can be great on business development, and then I can be amazing in relationship. Now the last part is, is why do you have to practice it all day on everything in life, Everything you have to do path of recognition in the relationship that you build. Okay? So before I say the last part, the fourth part, I will tell you that I met a new woman in my life five years ago. And what I did on the first 10 weeks, I analyzed her behavior and I knew exactly how she's going to behave. Okay. When I add information to a conversation or into a behavior or to something we do. So I could. I was in a position to tell her, this is how you're going to behave in two hours. This is how you're going to behave tomorrow morning when you wake up. The analysis was in order to build beautiful relationship. Because if you cannot, if you don't do pattern recognition to your loved one and you cannot create new patterns design in order to be able to match your patterns with her and you need the knowledge from different fields to do it, then there is no possible way that the marriage will succeed now. So let's go back into business. Pattern recognition, pattern design, analogy, and ability to. To do it in real time. This is what I called real time composition. You have to do it in real time. That's why you have to practice for years. You have to go, like for 10,000 hours practicing the 14,400 elements in 12 different fields. So you have to move very fast. So now let me give you an example, okay? Not from a business world point of view. Imagine that you have three keys on a piano. You never play the piano in your life, mathematically. If I asked you, how many melodies can you play with three notes, would you be able to know? You can use each note only once. Each key you have three. Dora and me. How many melodies can you play? Nine will be played only once. Nine. Nine. You see, 90% of the people in the world will say nine. And all of them are wrong. You can't. Look, I have done it, you know, before, of thousands of people, and I've been able to show on stage that I pick blindfold somebody from the crowd.

Yeah, yeah, it would be more.

And I pick someone from the crowd, put him near a piano, and he plays. And he's being able to play 216 melodies within seven minutes with zero mistakes. Let me show you how. Imagine what happens after 10,000 hours. Now you have three notes. So let's assume you take note number one. Let's use numbers. If you wanted to play a melody starting with one, can you describe me the two melodies? 1, 2, 3 and 1, 3, 2. Thank you, sir. So you can start twice using one. If you start with number two. Two. One. Three and.

Two, three, one.

Thank you, sir. So we have two more melodies. Now we have four. Let's start with three. How many melodies you can start? Three. One, two, three, two, one. So now we have six melodies. And you said nine because you start only twice with each because you add two more keys in different order. So now if I put you near a piano now, and I'll show you, and I put numbers on the keys 1 to 3. You are able to push your fingers and to hit the keys with the zero mistake playing six melodies, how long did it take you to learn it? Less than 20 seconds. So you play Doremido mire do me Remi do Remy. This is the one to three. I was singing it for you. I'm like Madonna.

So now you're reading the Torah. I think we may have discovered my special ability. Yeah.

Listen to me. Dean and Joe, my dear friends, listen to me. We say 1, 2, 3, 6 melodies. You are being able to play six melodies. Okay? Now if I said to you, let's go and study martial arts and I'll show you like in boxing, how to hit a person with your fist. And I will tell you there are three places you're supposed to hit. The face, the stomachs and the balls. Now how many possibilities do you have in order to hit a person? If you have to use all the patterns. Face, stomach, balls. Face, balls. Stomach, stomach, balls. Face, stomach, face, balls. Now you have six possibilities to eat. Now you take a child, you take a person and tell them this is pattern recognition, pattern design. Okay, now that you recognize that you can hit, let's do six martial arts movements. And now please remember that after seven minutes you've been able to play 216 melodies, not six. Mathematically zero mistakes. Zero. You don't have to practice first time action. Do right. Then I tell you to do it the same in martial arts. And then drawing comics and then writing stories and then cooking and then dancing and then business and then marketing and then history and then physics. Do you understand that? You develop them in all fields and you create an ability, okay? An amazing ability for pattern cognition, pattern design and the analogy is between the fields. Now this is a very short sample by the way, just for you to know. I have written all this script down and within the next couple of months I'm going to invest $10 million to develop one of the smartest technologies on earth for new education system. I've shown it to the advisor for the Obama administration and I've showed it to vps in Apple and everyone is amazed because it's going to be on technology when parents, teachers and kids will use explore endlessly and within 22 minutes a day, every day, they will develop not only unique talent but the ability to create different unique talents. Within three years, this is going to be one of the smartest technologies on earth. So what I've showed you is a technique. Now you have to go and whatever you do in life, do pattern recognition. Basically it's like you and Dean. Okay, you've said I have systems and strategies. Why? Because you've watched the patterns, you designed some of them, you found some of them and you created a system based on them. Maybe you've even created analogies from different fields. Let's say from the field of tech development of startups to marketing, from marketing to tech development, from business to Relationship. From relationship to networking, this is what we do. You are both of you, unique talent.

Well, I would definitely agree with that one.

Okay.

Offer, because of timing and certainly there's a bazillion other things I would like to ask you, but we don't have like a ton of time. I'd like to hit you with some rapid fire questions. For one, how do people take what you just described and apply it and utilize it right now? Like, what are some next steps so that our listeners do not feel like, okay, I kind of sort of get it or I get it or I'm lost or I don't have a lot of talent or I need to develop it or I can't do this without, you know, Offer's software system, which is not yet, you know, created. You know, what do they do?

The simplest way is to call me or write me an email, but the hardest way is I'll describe it in a different way. Let's assume there was. Let's go to marketing even. Okay, a marketing process that was designed by Apple. And you've made an analysis of what they have done, how they use YouTube to sell their iPhone 6. And in the analysis you found that there's a pattern that they have used before when they had iPhone5 and iPhone4. And now you make an analogy to your own life. It has to do with research first because you have to say, like, let's see, what can I learn from the marketing approach of Apple, the marketing approach of Google, the marketing approach of whatever. Take 10 companies and try to find similarities. This is the most important part. What similarities you can find with different marketing campaigns. Or you take it to personal life. You meet a couple, a man and a woman, or a man and a man, or a woman and a woman, and you see that they've been happy for the past 10 years. You ask them, what are the gestures that have you been using? Okay, what are your daily, I don't know, commitments you made to each other every day again and again and again and again? And you would see one couple is doing these things and the other couple is doing those ideas and those have this kind of gestures. But you will see that after analyzing 10 couples, you will find something that is dominating all of them. This is pattern condition. Say all those couples do something alike. Well, at least I can take this part which will enhance and deliver something beautiful to my relationship. So basically the idea is to find similarities either in different fields, like making analogies, or in one field from different experts, from different fields, from different companies, from Whatever. So you have to find similarities all the time. And the best is to do similarities based on analogies from different fields. And the reason is this is the only way to become to be unique because people will not understand where you took it from. Interesting.

So Dean, how would. Let's see, how do we actually wrap up a conversation like this in just a few minutes? I mean, I'd like to go ahead.

You know, I think what is interesting is that, you know, offer what he's outlined here is really a structure, you know, a looking at something. The four steps are really a structure that you can apply to a lot of different things. Looking for patterns as he was describing it, I was thinking about in music, there's a guy in Sweden named Max Martin who has written. All the pop songs that you hear on the radio are basically written by either Max Martin or Dr. Luke, who's the only guy he's really shared his techniques with. And you know, if you look at, you look at the volume of hit songs that they've been able to write, there's definitely Max Martin chassis. You know, there's a pattern of how a song starts out is his. And I've kind of analyzed it. You know, you start out, there's a little six second beginning where it's letting you know this is the song. And you can I call that the. Oh, turn it up, turn it up. You can imagine all the teen girls waiting for this song to come on.

The radio and then there it is.

And they're all running to the radio to turn it up. And then the pattern, you know, the first verse is, you know, 39 seconds of what seems like you're really singing, but going up and down in one octave. And then the anthemic chorus comes in and you know, then you're back into the second verse and you can hear the whole thing like playing again and again. And so he's got that. He's probably done that analysis of recognizing what chord progressions work and what the structure of a hit song is and then designed his own chassis that he can overlay and have hits with Taylor Swift and Katy Perry and everybody that you can name, you know, Pink, all these, all these great pop singers. It's so funny because I told Neil Strauss that he should do a Rolling Stone cover on Max Martin because I just get such a kick out of it that, you know, the biggest pop princess in the world is a 40 year old Swedish guy, you know, but he's got this chassis, so he's been able to turn that into being Able to write songs on the fly. I think that's probably a pretty good parallel to what Ofra was describing. Does that make sense Ofra?

Absolutely. I will add into it one more thing. You would see that the real unique talent in the world, they understand a blueprint, they have a blueprint in them. It can have different ways of, you know, like Michael Jackson. These are different songs, same DNA. It's the same blueprint because you can find similarities. If you don't find similarities, then you cannot see the style. What is the style? Style has to do with similarities. Right. So the only advice I can give, pattern recognition, pattern design, all this stuff is all based mathematical thinking. People must create mathematical thinking because machine works mathematically and you have to be a little enhanced in machine and it's possible. So if you go into similarities and blueprints, you will find that some people know how to do it again and again, again and again, again and again. These are the real talents and if they have to move from one field to another, they will be able to do it in another field. These are the multi talent personalities. So it's all about finding the similarities, creating the blueprint and using mathematics. Max Martin have done this for sure. I don't know how he's done it, but for sure. Because every song is great.

It really is, you know, and it's no coincidence that the only guy he's mentored and taught his formula is Dr. Luke. And between the two of them they write every hit song on the radio.

Absolutely.

Well, let's do this. For timing purposes, I want to ask you offer we're going to help. People can learn more about you and your company and your work. But since you've read so much, you've studied so much, what are a few of your favorite books? Everyone listening to this would be super well served to read.

That's very hard to say. I know that you want me to have the books, but the problem is that I've read like 17,000 books and I took very small elements from each one of them. And the bible of my life is a book about music that was mathematically based, written by a guy in 1920s by the name of Dr. Schillinger. So this kind of book will never help anyone of you unless you're a musician. Okay. So it's very hard for me to say which books should we read?

Well, if you're on a stranded island and could only have like three books to keep you entertained or thinking, what would they be?

There's one guy that I admire, his Name is. His last name is Koch. He writes books about the Pareto system. Oh, Richard.

Richard Koch.

Richard Koch, Yeah.

We actually have him on a list. I've actually spoken with him to do an interview with here.

I think he's the most profound genius on this field. Okay. Of the Pareto system, which. This system is something that leads me through my life and the other books I would have. So you should read every book that he has.

Yeah.

He wrote the 8020 principle.

He's a remarkable genius, this person. And the other one is someone that you know and I know. Okay. His name is Dr. Nathaniel Brandon. If you learn his systems, he has the most profound systems for personal development. The most profound one. You remember how I was excited when he came to see me in Eben's event because he had so much full power in my life. Okay. I mean, this person is responsible for who I am today without him knowing this event. I mean, he knows because I told him, but he did not know know when I read the books. So if we take Richard Koch and we take all the books by Nathaniel Brendan, which are very hard to read, very high level philosophy psychology, I think that if people will connect those things or will adapt 83 intervals and self esteem methodologies into their life, their life will change like mine.

Yeah, I totally agree. Yeah. Nathaniel's a genius.

Yes. So I'm endlessly an endless creator of methodologies and businesses. I have four different companies that do different things around talent development. One is for kids, one is for executives, one is for. Entrepreneurs. Okay. There are different ways that I'm approaching this and I'm creating Ansys methodologies because of having this knowledge. The Pareto system, the music Schillinger. The Schillinger music system, and of course Nathaniel Brandon. Because our self esteem can have a very negative effect or a very positive effect on our development.

Gotcha. Okay, so how do people track you down? How do they learn more about you and your company?

They just send me email. I answer all emails. It takes me time because I get hundreds of days, but I answer personally every email. And if I find that there is a way to connect, then I usually do a Skype call and I see, is it something that I can help him to do, something I can join venture with or just to connect and intellectually explore something new or whatever it is. And that's why I'm traveling most of the time around the world and meet new people all the time and see new ventures and helping to build ventures. I'm helping to build startups, whatever it is. But what I bring in is the ability to think and to create this unique talent that people like you can teach them how to create demand. Gotcha.

What's your email?

The many. Okay, you can write to me. It's offer. Oph E R @. Briar group. There's no website by date name. Our website, they have different names, but this is an old one. So. Briargroup. This is where I get most of my emails. Br a y e r g r o u p. Okay.com offer@braggroup.com. cool.

Cool. Well, thank.

You.

Offer. Dean, any famous last.

Words? That's been great. Thanks so.

Much. Offer.