Secrets From The Biggest Internet Product Launch Of All Time with Jason Fladlien - I Love Marketing Episode #334

And it did $22 million in sales in an eight day period of time. Which in Internet marketing terms for a Jeff Walker style product launch is leaps and bounds bigger than anybody else has ever done in that period of time. $22 million. I'm Dean Jackson, he's Joe Polish and this is the I Love Marketing pod.

There are five key elements to a compelling offer that your customers can't resist. Here is what they are in a story of $22 million generated in just eight days. Remember to subscribe to I Love Marketing so that you don't miss a Future episode. Visit ilovemarketing.com subscribe for more.

Jason Flatland has at the age of 30 created two separate seven figure businesses from scratch. That's pretty impressive considering just seven and a half years ago he was painting houses for $12 an hour and living in a 350 square foot apartment. He has tens of thousands of customers who seek him out for his Internet marketing systems. And Jason is probably best known for his ability to get results extremely quickly. He is also considered one of the foremost experts on webinars. These days. He spends most of his time focusing on rapid on growing Rapid Crush Inc. With his business partner Willis Matos, a company that is on pace to break eight figures and give it up. Maybe you've already broken eight figures. Give it up for Jason.

Thank you. Awesome. Who here knows who Jeff Walker is? He is a. Oh wow. Everybody, right? He's a 25k member and he really created a system for Internet marketing product launches that have been in several different industries. So piggybacking off the concept of this in terms of the biggest Jeff Walker style product launch, we were a part of that here very recently in April. I have a question to you. Who here has done a product launch? It's actually a trick question because who here has ever created a product that they wanted to sell that's a product launch. Now just because nobody bought it doesn't mean you didn't launch it. Okay. There's a strategy and then there's a hopefully filled a dream, somebody shows up and buys it kind of a concept. So we all kind of have experience with this. This was the product that we launched was amazing selling machine and it did $22 million in sales in an eight day period of time. Which in Internet marketing terms for a Jeff Walker style product launch is leaps and bounds bigger than anybody else has ever done in that period of time. $22 million happened right before the Mayweather Pacquiao fight which did about $200 million in sales. So 10% of that in a week. Not too bad right. Now here is what happens. There was a sales contest associated to it because typically with these product launches they bring in third party people like myself to refer the sales. And if you look very closely here, we referred over 1700 sales and second place referred 300 sales and third place referred 300 sales. So if you look a lot closer, $9.7 million in referrals for basically an eight day period of time, which is the record for one single affiliate to ever refer that. I like this. If you look at the total pie, this is Rapid Crush's piece of the pie. Okay, so something like this has never been done before. So I'm going to break down the process to you before I do that. I was messing with Jeff Walker. I sent him a text because right around this time he won Russell Brunson's Ferrari. So I just shot out to him and he's like, that's nothing compared to what you've done. So this was like the highest compliment I could have received other than a course. The money. Right Launch success really breaks down to this offer leads event. And then what Joel Weldon told me the other day is like, you got to put in one last thing, Jason the X factor. He's like, what you personally bring to the table is very important. So I was like, yeah, that makes kind of sense. I'm obviously not a guy who really thinks of himself in terms of positioning and putting myself out there and bragging and I always think about systems and processes. But I do think he adds a very good point there. So I added that. Let's talk about the offer for these types of launches. Here's what makes sense. I high price point. Very hard to do a good product launch if it's low price because the amount of effort put in to do it right. And really what you're doing here at the end of the day is what solving somebody's problem better than anybody else can solve that. And if you think you can do that for like 15, 20 bucks, that's what we like our competition to think, right? Compelling proof. If they don't believe you, they won't buy from you, no matter how good it is. So if you don't have that as an element, it's almost impossible to do a very successful product launch. Simplicity. If your customer can't immediately understand what you're selling, I don't care what it is, they can't wrap their head around it and understand it. And here's what's important because they have to sell their spouse. So if they can't explain to their spouse why they want to spend $5,000 from some kid online who they've never met in their life, that's problems there. Okay. Timely product launches are based around events, if they're done correctly. So if you're not using what's currently going on in that marketplace in the mindset of your customer, and you're trying to do things like from a. A flip chart of a checklist of potential emotions and benefits you want to hit, you'll do okay, but you won't do amazing. The best solution, whatever you're launching, you have to be able to say and believe truly that they will never get a better solution anywhere else. If you don't have that, don't launch your product. Now, what's wonderful is you can make categories to be first in. You know, I'm the number one expert for women that's 65 years or older who live in Singapore and want to lose weight, right? I am the number one expert in that. Why? Because I just picked a category to be number one in. So just strategically, before you ever decide to launch, pick a product category that you can own and be first in. And ideally, hopefully something that people would want to buy. Right? The way that we do launches on the Internet is your own list, your own email list, your house list, your mailing list, call it what you will, but your own sphere of influence of people you could reach out to who are targeted to the offer. Say, would you like to buy this? They say, I don't know, maybe. What is it? And then you pitch them. Right. Paid advertising is another way people do this. Typically, you don't see this in product launches because cart open, cart close, very condensed period of time. So by the time you get your creatives approved in networks and roll them out there and split test them, the event's already over with. So a lot of times that you make money is with what I refer to as incentivized affiliates. If you want to think about it another way, it's commission salespeople, basically. But instead of being subcontractors on your payroll, they're third parties who have email list comprised of potential customers that you would like to sell your stuff to. Event strategic timing. So you'd ideally like to pick a time to launch where you can have the most amount of people get behind you. Because if they don't create this social buzz in the marketplace where everybody's talking about your thing, good, bad, or anything in between then you're not going to get that tipping point. You'll do okay, but you won't do fantastic pre event hype. Before they even know you have something to sell them, you should already be selling them. Okay? So you can do things in advance to create what we call a frame to put them in the most conducive state of mind to want to purchase from you. Then there's the cart open. Finally they can give you some money. You don't take their money right away. You get them excited to give you money and then you let them, and then you let them know that there's a penalty for not giving you money very quickly. And that penalty typically is they'll never be able to get it ever again. And that takeaway, that scarcity is the single greatest persuasion element you can ever have during a launch. So the offer in this particular case was how to sell private labeled physical products on Amazon. The price point was 4997 or four payments of 1497. Affiliates get 50% of this. So every time a sale was placed, I brought home roughly $2,400. After all expenses were considered. This is typically how most people do a promotion. So in this particular case, Pre launch started April 13th. They had a couple videos talking about this opportunity while it was so great and yeah, maybe later I'll sell you something. And then they do sell you something on April 22nd and then the cart closes on April 30th. So we're talking about two months ago. Right. Normal launches typically look like this. Affiliates promote the pre launch and the launch sells videos and then they also promote the products sales page. The problem with that is if 150 different affiliates are promoting the same thing with the same message, nobody has an advantage. Right? Well, you can add your own exclusive bonuses, but if there's no easy way to showcase those in the context of the sales pitch, then again you're creating a barrier between the customer and purchasing. So these are challenges that we try to figure out and sell against or for. So typically they'll mail for the prelaunch, then they'll mail for the launch. And that's their whole strategy. So this is our schedule. That's a lot of work, but you saw it, that's a lot of money too. So let's break it down. This is the first part of our schedule. Card opens on the 22nd. We start mailing for our own webinar on the 20th. So I literally am writing my own pitch myself to my audiences to sell somebody else's product, of which I get 50%. And then they get on a webinar, like a go to webinar. They see a presentation, they can interact and ask questions with us, and eventually we pitch them and tell them where to go to purchase. Now where they go is not the vendor sales page. This is our own custom sales page. We spend this much time talking about the offer and then we spend 15, 25 pages talking about our bonuses. We barely mention what they're actually buying. We mention everything we're adding to what they're actually buying. After that, we take the replay and we mail it out. We make more money off the replay than we actually do after the live event. So we put it on a page like this. Where do you suppose they go when they click that add to cart button? They go back to our long affiliate specific sales page which then takes them. If they click the add to cart, we bypass all their sales pages and go straight to their order form Live Hangout. Who here has done a Google hangout before? They are such a pain in the ass to make work, you can do them for free. They have their place in a launch for no other reason than it's different than the last thing you pitched them. So we sent them to a midpoint hangout, which was just a YouTube video that was streamed live. This button goes to this page. Then we send a replay. We send a breaking news, a success story or something that happened that we played planned in advance. But they don't realize that right at a certain key point in the launch to get ready for the final close. So again, that interview goes back to here and then we do the final hangout. Is it really buy or die? That can be pretty good from a sign up perspective, right? And then it's the same thing. It's just another hangout. They click that button, they go to this page and they buy. Now here's the X factor. We had won their first launch, their second launch, their third launch, and their fourth launch. We even beat Robert Kiyosaki there, right? And so by the fifth launch we were doing stuff like this. Weird but highly predictable special situations, ideal for traders. That was John Carter, who's a 25K member. And we did this one. The new economy generation wealth, which was wealth factory. So we took 25k and instead of splitting it up with the vendor, we split it up with them. And then we did this hangout with all of our partners. And what happened is we hard coded this button based on all of our partners affiliate links and at the end of the day, we just split all the money. Okay, so we took the offer, the leads, the events. We added in the X Factor, and this is how you can get results that nobody in the industry has ever seen before. So this is the process behind the biggest Internet marketing launch of all time. Some insights for you.

Thanks for listening to this episode of I Love Marketing. If you'd like to learn more about the Genius Network Annual event, go to geniusnetworkevents.com that's geniusnetworkevents dot com if you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit ilovemarketing.com 334 that's ilovemarketing.com 330.

Sam.