The 9-Word Email: The Easy, Compelling and Quick Way To Make More Money with Joe Polish, Dean Jackson, Jennifer Hudye and Alex Moscow - I Love Marketing Episode #320

Jennifer Hoodie was looking to fill her upcoming workshop. Dean Jackson suggested sending out one simple email and it resulted in 23 responses and 6 sales in less than 24 hours. This episode of I Love Marketing is the conversation about this remarkable success story. Jennifer Houdi is the founder of Conscious Copy and Co. Alex Moscow uses the nine word email when he has expenses to pay off. Enjoy the conversation. If you would like access to the full presentation, the show notes and the special resources for this episode, please visit ilovemarketing.com 320. That's ilovemarketing.com 320. I'm Dean Jackson, he's Joe Polish and this is the I Love Marketing podcast. It's been so long, everybody.

It's Dean Jackson and Joe Polish and we've got.

I got caught.

Who are you guys?

So funny.

Jennifer Hootie and Alex Moscow.

And We've got a PhD sitting over to the side here. But we're, we're literally at the office.

Purely auditing.

Yes, yes, exactly. For credibility. So we are at the Tempe, Arizona headquarters of Genius Network, sitting in the library and we're going to talk about some pretty powerful stuff that could help anyone that has the desire and need to connect with people and get them to give you money or join a cause, attend an event. I mean, there's a million applications of this. But we just got done with the two day really awesome Genius Network meeting.

It was pretty cool.

And what kind of prompted having Jennifer here was early in the day. Why don't you share the story and I'm gonna sit here and kind of eat my salad. I'm not kidding. Eat salad. I've got a salad sitting here and I'm like, you know what, I gotta eat lunch here.

Eat lunch.

And you know, we gotta do this podcast and let's just. You guys can. What I'll do is try to curate while I eat.

I love it over to the side.

To not make too much noise. But you're gonna probably hear me chewing and stuff.

But this is how it happens.

I mean, this is what you get when you pay a lot of money for a pod. Wait, but this is free.

Oh, wait a minute.

Yeah, there we go. So give some context to this, Dean, and then tell the story about how Jennifer started and what we're going to share with everyone today.

Well, I think to the best of my recollection, it was day one of the two day Genius Network. We were talking, going around, talking about what we needed or what we wanted to get out of the two Days. And Jennifer said, I've got a workshop coming up. I'm a little stressed out about getting fillet has been on my mind for the last few weeks. I really need some. Get some help on filling up the workshop. And then I said, well, why don't we do that today? That was what I think. That's my recollection. And then you could take it from there.

Yeah. And I said, let's do it. And I kind of breezed by it. And Joe paused and was like, no, for real. Let's actually dive into this. Which so much magic came from it. But from my experience, and on my end, I showed up to the meeting, day one, honestly, pretty stressed out, because this workshop was something that I've been wanting to do for a while. It was a commitment that I made over a month ago, and I noticed myself doing everything but actually filling people in this workshop. And I know I'm a promoter. I'm a marketer. Like, I help other people with their marketing. And for me, I just felt so vulnerable and actually, like, really promoting my own thing that I cared so much about for my messaging workshop. And so coming to the meeting and especially with the Genius Network group, it was like. It's like the one place where I just felt so safe at. At one end, I was like, there are so many badass people in this room. I'm about to really put myself on the line here and share that I'm not as smart as maybe other people think I am. And then on the other side, I'm like, every problem can be solved with the right Genius Network. So I'm just gonna go for it, and I'm gonna share. And I'm so grateful I did, because so much magic happened in that room, not only for myself and what we're gonna talk about today, but for so many other people in the room. Like, there was so many breakthroughs that people had from that conversation.

Yeah. Let me point out a couple things, too. I'd like you and Alex to kind of give some background on who you are and what you actually do. And you're also one of the youngest Genius network members. You're 25 years old, so you're half my age. We have the same exact birthday.

Yes.

Other than the year, of course. And you've really grown quite a bit over the last couple years. It's amazing. And so what I think is awesome is that in the middle of. And I've seen you do this before, where you. I know you're nervous. I know you're kind of reluctant. But you put yourself in situations. It's almost like the thing that I heard early on as an entrepreneur is do one thing every day that scares you. And, you know, and that doesn't mean, like, walk in front of traffic. I mean, there's stupid things that you can do to scare you, and there's other risks that you can take that.

Can actually comfort its own things. Right, right.

Like ask the person out, you know, do a public speech, you know, put yourself out there and do that for the order. Exactly, exactly. You know, and you do do that. And what I tend to do, which actually happened, is right when you said, you know, I got this thing I have to do, but then you're gonna switch to another subject. And I like, stop. No, no, no, let's go there. Because anyone that ever has to facilitate, be it meetings at their work or any sort of situation where you're trying to help people come up with a breakthrough, you're going to run into the time where or there's tension or there's animosity. If you jump right into the middle of that, that's where the magic is. A lot of people want to run away from those tense moments, but if you can go into those things, that's where I remember. I think you might have been there. Richard Rossi, who's been a genius, I remember, for many years, we were at his headquarters in Washington, D.C. and we were doing. He had a giant company at the time. He ended up selling that one and built another giant company, of course. But he was running a $120 million a year company, doing big conferences. And he would have these yearly events where he would bring in marketers. Most of them were my friends and stuff. And we'd all go there and we'd brainstorm for like two or three days. And right when it started getting tense or people started arguing, they would try to, oh, no, no, we can't go there. I'm like, no, no, no, this is exactly it. You're about to have a breakthrough. Because in order to have a breakthrough, you got to break something and usually have to break your comfort zone. Usually you have to, like, be able to get through it. And now that's different than if you're not getting anywhere and you're just butting heads. You know, I mean, I heard a relationship expert once say, if you're ever arguing with your. Your partner, you know, your spouse, try to hold hands while you're arguing. Let's see if, you know, try that.

Yeah, we should do that right now.

But Anyway, so I just wanted to say that I'm going to go back to my salad here.

Yeah, so cool. So the reason that I said that, you know, the reason that I said let's do it today, like let's just get that done today, is that because I've had so many experiences where just in the last little while we've been exactly having that happen. Right. So I know that we've got a process to help fill an event and it's often, it's so simple that it's often kind of people go really? Just, just that. Right. And you know, so we talked that led to a whole discussion where a lot of the theme of everything that we talked about was about nine word emails and about this, you know, this principle of just saying what you would say if you saw somebody at Starbucks, you know. And so that's where we really got a lot of traction with that. But I'm interested to hear about Alex here too, because when we first met.

Alex explained what you guys, the first.

Thing he said to me was, hey, I've made hundreds of thousands of dollars with the nine word email. So I'm anxious to hear about that.

Yeah, yeah, give your background, then I'll get mine.

Yeah. So I have a coaching and training company that serves coaches, experts, speakers. And this one with a nine word email is specifically with my brand called Effortless Enrollment that's teaching coaches and experts how to effortlessly enroll high end dream clients. It's from a place of integrity and confidence and taking ownership of your value. And so I've built a lot of, a lot of my business is strictly offline. So from speaking at events, from just literally my first year in business, I would just go to different events and I would just pick up clients because I could. The message I had was dialed in and I say I've had a challenge with a stutter my whole life and so I get really passionate when I talk sometimes. And so with the 900 email, I had a list of maybe a thousand people or so and I barely did any marketing to them. And I just, I was watching a J.N. kennedy seminar and I learned the nine read email. I was like, I'm try it. You know, I was at an event. So I just sent out to my list and I got like 10 responses and I closed a $36,000 mastermind and a $10,000 my effortless enrollment course, it's eight weeks and I closed those two. Just from sending that out?

Yes.

And then now like actually do some marketing to my list and Then whenever, like if I, if I use it as a strategy to where if I need to pull out cash or if I need, I have expenses to pay for, or if I just want to get some clients and help some people, I can send that out and then I can get them on the phone and then enroll them into something that's gonna help them.

Yeah, yeah.

Can I say something to what he said there? I'm standing up because I'm trying to like eat salad, so.

Dropped some chicken from the salad.

That's not chicken, that's turkey, actually.

Oh, turkey. Okay.

Try to get the. Anyway, so what, what you just said, Alex, if I ever need to pay off some expenses or whatever. Here's the thing. I love the whole concept of the write yourself a swimming pool, which originally comes from a conversation with Paul McCartney from the Beatles and John Lennon. And Paul said, you know, I remember someone saying the Beatles were not anti materialistic. Well, that's not true. I remember sitting down with John and saying, hey, let's write ourselves a swimming pool. And when you have the ability to just weave words together and send it to the right list, you can pretty much get what you want. And to have that sort of power is incredible.

It's like an atm. It is. I mean, it really is. I sat in one of Dan's super conferences, you know, years ago, maybe 12 years ago now. Dan Kennedy. Yeah, yeah. And heard for the first time I'd heard him say the words send the bill to the herd, like whatever he said, like, I need a new horse and I need this or whatever. So his whole first thought is to send the bill to the herd. And I thought, you know what, that's interesting. I'm going to do something like that. I don't like that whole mentality of the herd, but I mean, they just get beyond, you know, the intention of what he means is that write ourselves a swimming pool or I'm going to send. I've got the means to just like create value is really what it is. It's like you can create.

Well, we would say that's what I mean.

Dan literally said just send the bill to the herd. Right.

What I think is interesting that you share though, and is. Is like that example and what so much of the conversation was over the next two days and that we'll go through, I'm sure today is so many people look at their email list like the ATM machine where they're just trying to cash out rather than really trying to build value. And so much of what you taught us over the two days was really, how do you actually have a conversation with that person? And how do you actually build value and not just like blasting things to them, but really starting that conversation? And that's what was such a game changer for me in this process.

So I look at that and I really took to that. That mindset. You know, I had a Scotland golf trip that I wanted to go on, and we were going to spend, you know, $15,000 to go on this Scotland trip. And I thought to myself, you know what? I'm going to write myself a swimming floor. I'm going to send the bill to the herd. And I ended up creating my getting listings program for the real estate agents. And so the first thing you know, I wrote a little email and said, hey, this is what I'm doing. Sold. The Tig had a hundred. You know, it was a $399 teleclass series. It was like six, six weeks. And I ended up at 100 people conference line. @ the time, conference lines were just kind of getting started so I could have 100 people on the conference line plus me. And so I ended up selling out the. The first class. It was $39,000 for just sending an email. But that's become a. Then it was a staple that. That's a thing that's made millions of dollars, the getting listings program. But I wrote it specifically from this desire to what can I do to create value? What can I do to create money for my followers? You know, the people. My people that I have on this list. And that's become a really cool. A really cool thing. So I've written things. I've written myself a Scotland trip said, and I've written myself my Porsche 911 that I've. The first Porsche that I had. All these things came from this mentality of thinking whatever you want and then just thinking, what can you do to add value to get that and send an email to.

Collect. You know, there's that whole saying of, you know, live within your means. Well, I heard something, you know, some people live within their means, and other people figure out what they want their means to be and figure out how to make enough money to live that way.

Right? That's.

Perfect. And so the. When I was a Deborah carpet cleaner and I was trying to figure out how to make money, because I don't think it's any secret, like people are listening to this because they probably want to make more money, right? They're not. I mean, there's. It's not. We're not that entertaining in terms of. There's probably comedy podcasts that are more fun than this. However, when it comes to making money, what we're going to talk about is, you know, very strategic. When I used to drive in neighborhoods with really nice houses, I used to think to myself in terms of my form of visualization. Visual visualization back then was all these. All these people in these homes, all these houses have my money. My money are in these homes. I want to go in there and clean the carpets in those homes. Not that, you know, it's not like I'm casing the neighborhood to steal the money. It's like I want to go provide services for these people. I just need to write a deposit slip and make a bank withdrawal out of their bank accounts. Right. But that needs to be in the form of an offer that they're going to respond to that they're going to call me up and invite me to come into their home, provide a service, and then they're going to cut me a check. They're going to pay me for that. And I used to think of it that way. And it's like all. The only thing separating them giving me money is making a really powerful, compelling offer. It kind of goes back to your amazing line, which is a compelling offer is 10 times more powerful than a convincing.

Argument.

Absolutely. And so compelling, you know, the.

Reason we say that a lot. But let's kind of parse that out, because compelling is something that is in somebody's self interest, that they are driven, compelled to. Because they see that that is in my self interest to do this. Where, you know, convincing. You're trying to convince somebody to do something, you're trying to get them to see it your way, you know, and that's really the power move, is to do all the convincing ahead of time so that they're already convinced, you know, that this. That whatever you're going to offer. I always take this approach that, you know, Zig Ziglar very famously said, you can get anything you want in life if you help enough other people get what they want. But people always misinterpret that. I think they misinterpret it in a way of hustle, you know, do more like work harder, get, you know, that kind of thing, or that they're just taking that approach of going out and selling harder, you know, because they just say, yeah, I get people what they want, but I'm just going to sell harder. But what they don't really see is the condition, precedent of it. All right? Not condition, subsequent. It's like you, you get them what they want and then you get what you want. That has to be the precedent that has to come first. You get enough other people what they want. And so often people think that they're gonna just try and convince people to give them money and then they'll fulfill on what it is. But when you really get to a point of that you've built enough value that they really see that this is something that they want, it's a whole different place to come.

From. Well, explain what you mean by communicating in a way that gives them value in the stages that has to go through. Because I think what people miss with the simplicity of this and the reason we're talking about it before, just saying here's what you say, is that it seems like you just need to download everything to somebody in a communication versus hi, hello. Yeah, ask a question, be.

Socratic. Here's the thing when you look at it that if you take the world that, you know, okay, if we just take like the basic things, let's say you're gonna do an event, you've got this opportunity that there is a bullseye of people who are going to come to your event. So like I do my breakthrough blueprint events with 12 people come. So that's the small side of that. Or you're doing your event that we were talking about. There's a small, there's a group of people who are going to come, okay? Now those people right now are a subset of the group of people who are on your list right now. We say on your list, right, that they're people that you are in communication with. They know you and they like you and they trust you. Those are the ones who will likely be the, the 12 or 20 or whatever we end up getting who are going to come to the event, right? And then there's a bigger group of people outside of that is everyone else who doesn't know you yet. Right? So here's the thing, is that some of the people who know you are already on your list, but they don't know enough about you yet to be at the point where they would want to come and, and spend time with you. Like I look at it that the, my breakthrough blueprint events, I know that the people that come to that event already know before they ever come there that spending three days with me in a small group is going to be a good idea for them. I'm not convincing anybody that that's the, that that's the thing. Right. So that's why there's no real. There's no market. I mean, I've done that event now. June will be six years of doing those events. I do nine of them a year. And there's no. There's no sales letter. There's no. It's all email. It's all, hey, I'm doing one in Orlando and would you like to join us? And then they reply and we send them the information about the event and they say, I'm in. And that's the.

Whole. These events would even work if you. If people didn't know that you knew me and we were.

Friends. Yeah, probably. The level of credibility you get.

For just be my.

Sidekick.

Absolutely. You don't think that has a lot to do with the whole not having the.

Marketing. Yeah, probably not. That's.

True. Okay.

Yeah. Just check it here. Yeah, I'm gonna eat my salad. Eat your turkey trip. The fence kicking in. You're on some kind of trip right now. Yeah. So when you look at it that so many. The people who are on your list and that gap between that number and the ones who are ready is that there are people. There's a group of people that already would have. Would like to do it, you know, that there's a group of people that they already are at that point, that it would be a good idea. So that's why it's so much more relaxing to just send an email like that. Like you're just communicating to them as one. As one person. Like you. We always say, like you saw them at Starbucks, you know, everything so conversational, and just invite them one on one, rather than sending the full court press, you know, formal sort of convincing argument, convincing people to come. Right. As soon as you start using things like all the marketing language and the adjectives and all the things that are, you know, sexing it up to make it seem like it's going to be the most powerful, energizing, engaging weekend. You know, all these things that are just like trying to, like in, you know, convey enthusiasm and all these things. It's really about the. The verbs and the nouns that make it work. You know, that you have to. Have to buy into the. The actual practical things that are gonna. That are gonna come out of it in order to be persuaded.

To. Can you give some examples on that? Like the verbs and the.

Nouns. Well, so when you look at what. When you take away. This is one exercise that I always do with people. If you take away the adjectives from your message, the emails that you're sending does it stand alone? And that's the meat is the things that are going to be there. So when you say so with our breakthrough blueprint events, very similar to the message we sent for you. It's all charged, neutral and, and just exactly like factual of what it is, right? So we're saying so in the subject line, I'll say Orlando Mastermind. Just that, right? No, like not trying to convince anybody that this is the greatest thing. And then say just the short message, you know, hi, Jennifer, I'm getting together with the small group in Orlando. We're going to spend three days focused on applying the eight profit activators to your business. And that's really, you know, they know that that's what everything is about. So just to say that to them, you convey so much that it's going to be a small group, it's.

Going to be a.

Workshop. We're doing it in Orlando. We're going to focus on the eight profit activators. Would you like to join us? That's it. No other details, no other information. Because it's just helping. Just, I just want people who. That sounds like a good idea. I want them to reply and say tell me more. Now they're leaning forward and you're only sending your message to people who are interested in your message, Right? It's like that we talk about Aida, right? Attention, interest, desire, action. So when you look at it, you've got their attention because you've got their email address. You send them an email, Orlando Mastermind. And now when you say this, when you tell them what it is, if you're hitting their interest points and they respond to that. Now it's, now they're saying that they're interested in this. Yeah, tell me more about this. Because they're going to reply and say, what are the dates, what are the, how much is it? Where is it? You know, any of the. Needing more details for it. And that's now you've got a list of people who are outside of that bullseye. But they're a smaller group of people now that you can communicate with to make sure this is the right thing for them. And most of them, when you just send them the information and you tell them what you're doing, they'll say I'm in. You know, it's that easy often. And that's kind of a cool way of bypassing that whole real formalized kind of approach to, you know, trying to write copy that's going to convince somebody to, to do something. But There's a lot of equity that you have to build with your group before that, like for, you know, I mean, Joe and I've been doing these podcasts for over 300 hours of podcasts. You know, I do the More Cheese, Less Whiskers podcast every week. And so there's people that's demonstrating, directly applying the 8 profit activator. So everybody, everything, every. The context of all the communications that they have with me are demonstrating both the practical application of the eight profit activators to a variety of businesses and they're also cementing my expertise in the, that I am the world's leading authority on the eight profit activators. Right. There's nobody who's spent more time or more thought or applied it in more ways than me. And so to spend three days in a small group like that, that makes sense, right? For the right people.

Absolutely.

Okay. And so for anybody, whatever you're.

The expert in, yeah, you talked about building equity. And I'd like to actually speak to that and I'd like to, to talk about it as an example with Jennifer, because everyone, everyone that's listening to this, my assumption is they've got something to sell or they're trying to figure out how to utilize marketing as the mechanism to get to where they want to go in their life, how to build a career, how to, you know, run their own business, how to make more money, how to, you know, and it, and I always have to say, for people that are not money motivated, although everyone is, if they say they're not, they're lying. Given the choice of, would you rather have, you know, this, in this hand is, you know, a million dollars or in this hand is a book on how to make a million dollars. Everyone wants a million dollars, you know, so unless, unless people are smart enough to know, in this hand I can maybe, maybe it's worth a hundred million or Maybe it's worth 10 million, whatever now. So the thing is, talk about your business and talk about what you originally did to start it. What did you sell? What do you sell? And now you're in a place where people are going to come to you and you're going to teach a group. It's not going to be one on one personalized sort of services. So there's leverage in that. And it's also going to be helpful because you're bringing in other people. But, you know, I mean, all of us had to start somewhere, but you've developed some relationship capital with a certain group of people and everyone that's Listening to this, there's some level of equity we would hope you would have with people, and if not, how do you build it? But assuming you do, how do you best communicate to them in order to best have the highest possibility of success for inviting them to invent or whatever it is you're selling? I mean, you know, it doesn't have to be in information or an expertise. It could be anything. But in this particular case, you're selling an expertise. So what is.

That? Yeah, so when I, I have a copywriting agency, and so it's called Conscious Copy, and we help the top coaches, experts, thought leaders in the online space with their messaging, their copy, and specifically with their email in really building that relationship. But I totally stumbled into it. Like, I had an online fitness coaching business at first, and the reason why I was good and I was seeing success in it is because I had figured out email marketing. And so I completely stumbled into the business that I have now because I had other friends and coaches start reaching out to me and asking me for help. And so I just started helping them. And then they started asking and, and offering to pay me to help them with their, their campaigns. And so I started helping them. I was like, wow, this is really fun. I didn't even know that people would want to. Want to pay me to help them with this. Like, I love doing this stuff. I would do this anyways. And it got to a point where I realized that I enjoyed it more than my business, my fitness coaching business, and it was a lot more lucrative. And so I made the.

Transition. Yeah, well, you know, a little side note is it's a hell of a lot easier to teach people how to make money and how to fix their head or how to get in better.

Shape.

Totally. Because, you know, you're selling money at a.

Discount. Yeah. Yeah. And so it was only but a couple months. And of course I, like, I connected with you, Joe, and started working with some really big names. And from there it just like the ripple effect of what had happened where now like, some of our clients are like you, Brendon Bouchard, Dean Graziosi, Dan Sullivan, all which were connections. And the biggest thing had been the relationship capital. But really the best way to help people is just by helping them. And I think that's a big component for anyone who's listening. And like, you have an idea, Dan Sullivan says, like the best way to really test your ideas with check writers. And I feel like with my, with most of my business, that's exactly what I've done. Like, we've. If we've decided we wanted to launch a new campaign, it was because someone or enough people reached out to us asking for us to do it to the point where we're like, okay, it's time for us to. To create a webinar campaign, Webinar emails, whatever it may be. So now what I realize is, like, my favorite aspect of the business and what my unique ability is around is really helping people get crystal clear of their message. So how do you communicate your message in a way that really resonates with people? And also you feel totally congruent when you share it? Because so often, like, I know I went through a period of time where I was trying to be like everyone else, and it felt so incongruent. So what is that match of like, really building that relationship with your ideal clients while being yourself through your message? And then how to write copy around it so that you actually can make.

Money? How would you. How would you define copy? What is.

Copy? I define copy as written words that sell. I define conscious copy as written words that sell with integrity and.

Authenticity. I love that. So your website is conscious copy. Co. Yeah, like co.

Yeah. Co. Yeah. What was.

That? Oh, it's powerful. It's yummy with integrity.

No. Yeah.

Yeah. Because I mean, we can. We can. And copy. I know on our last podcast that I was on here, we talked about how copy is.

Everything.

Yes. And it's like words, whether it's in a video, in an email, on a sales page, they're communicating, they're enrolling, or they're selling someone into it. But, like, where is that place that we're coming from to I think is really important. Even the intention, how you share where it's like, intention of writing the email to be really valuable to people and then to offer to help them rather than just coming from a place of like, I need to make money and using it as an ATM.

Machine. If you're writing one to one person, that's really. That's really what we talk about, is imagining that the email that you're sending only going to one person. And we did that really cool email subject line experiment, you know, where I found that the thing about the subject lines and the reason that your mom gets 100% open rate is because she has emails that have a very different tone than the emails that are above and below her email in your feedback. You know, and let's face it, we're all. We all get most of our email on our phones. You know, when you look at it like that we're mostly swiping past all of our emails so you see who all these emails are for and you realize how few really personal emails you get. You know, when you start looking for an email that comes from one person. And what I'd found is that the emails that come from one person are definitely. Are definitely. I call them label maker subject lines. You know, that there's. It's. It's an interesting thing that when you're communicating with one person, you're not trying to use the subject line as a headline. You know, I was just looking through this one thing that. So the last email in my inbox from this morning, the subject line is re Kevin Smith. And this is with Kevin Smith's agent, who I've been having a conversation with. But this was in, you know, this. The email that comes back is, you know, exactly what's inside of it, you know, and as opposed to the emails that come from all the marketers, you know, right above and below all of those. All those emails. So if you think about the. The subject line being, you know, I call them charged neutral. Like, it's not trying to like hype it or not trying to like make it sexy or add anything to it. It's just the neutral words, you know, and then we can bring our own tone to stuff, you know.

Yeah. Do you think that there's a place for those, like sexy hypey. The sexy hypey copy. Or do you think that the best way to approach it now with all of the noise of the hypey stuff is to go the opposite way and just make things charge neutral. Now when it comes.

To. I think what's amazing is that when you see the difference, when you see how responsive people are to emails that sound like you're only sending it to one person, you'd never go back. You know, it's like this, that tone that we're sending emails, even though we're sending thousands of emails, we're really sending one message to one person. They don't know or care or have any context that they're on a list of people, you know, and there's a big. There's a big difference. I think there's a place for communicating with your. With the group. But you want to be crystal clear when you're doing each. Like if you're doing a podcast announcement or something, like you announce a new episode, but even that you still want to have them feel like they're personal kind of emails, you.

Know. Totally. And can I share my.

Results. Yeah, absolutely not. I think that would be a bad.

Idea. So day one of Genius Network. So I shared at the beginning of this podcast, we talked about how the conversation had happened and Dean's like, well, let's fill this thing right now. And so I crafted an email and that afternoon sent it out to my list with a very general, neutral subject line. And within about an hour I had 17 responses from people. Some of them saying, I'm so interested, send me the details. Some was like, like, not right now, but keep me informed. But about 13 of them, I would say were like, yes, we're interested. And then since then, I've had 23 of those and have sold four workshop.

Tickets.

Nice. So there's still 16.

Left. Yeah, but it was so pretty good considering this happened. Like, yeah, literally out of.

12. Yeah, like 12 grand on, on like a.

Thursday.

Yeah. From. From one.

Email.

Right.

So. So there's part of the thing, you know, is that part of the, you know, going into a situation like this, like for anybody, part of the building the rapport and building the awareness of stuff is having a ongoing conversation going with your, with your group so that you're. They're used to hearing from you and they're delighted when they do, you know. So I send out three emails a week to everybody. One of them announcing a new podcast and then two are articles, like really just powerful three to 500 word content pieces that then, you know, I get people emailing saying, you know, I'm changing emails, or can you send this to my other one as well? Like, I want to get it to this. I want to get, I want these to get these at my good email address too. Right? Like that kind of thing. And it's so like, or I've changed my email or all I send them on to Tanya, the girl that helps write the.

Emails. So let's talk about the email.

Barista. Yes, yes. So.

Good. Well.

That. First explain a barista, then explain an email.

Barista. Well, people say so often when you send a nine word email, when you send an email that just asks somebody, are you still looking for a house in Georgetown? Are you still looking for a yacht? Or are you still planning a trip to Israel or whatever it is, that's really the best magic trick that anybody can do. What was the nine word email that you sent Alex when.

You. Mine was, are you still interested to enroll high end.

Clients. To enroll high end clients. Which is like, there's so many. If we break that down, you know, the words that we use, like, are you still interested? The implication of course is that I know that you were interested in this at one point and if they really were, then it's going to completely resonate because they're going to be. Well yeah, I'm still. Especially if they got on your list by downloading your book called 17 Ways to Enroll high End Clients. That's how you first came into contact with them. So you know that they're interested in enrolling high end clients and they didn't do anything initially when you first, when they came in and it's been 90 days or six months or however long. And then here comes an email that says are you still interested in enrolling high end clients? Guess what? They're probably still interested in enrolling high end clients. And you get all these replies back, you know, and people say, well what do you do? How do you reply to all these people individually? Right? That's not scalable. Like it's so amazing, right, that the first thought that they have. But that is where I came up with this term that I've been using called the email barista. And saying like it's not something that you can automate per se, you could do it yourself. But if you want to, you know, use this at scale, you can hire people, someone on your team who can be your designated email responder. And you know, I say, I joke about it, that the person with, you know, that is at the level where they can operate the espresso machine at Starbucks and make all those complicated beverages, custom beverages, that person could handle cut and pasting your pre written replies to the different variations of how somebody might reply to the email because when you realize it, it's just at volume. But there's not many different, there's not much variation in the response that you're going to get. If you ask somebody are you still interested in enrolling ion clients, they're either going to say yes or no or why or some variation of those, those things. And if you know what you're going to say when they say yes or when they say no, then somebody else could do that email, you know, and then you get involved when there are outliers or when it gets to be a more engaged conversation, you know. And so that, that puts it in people's minds that okay, that's a new role that we can fill is this email barista. And it's kind of, it's kind of funny. We had someone, we sent out an email to their list, they had a big list, over 100,000. We sent it out and they got 4,400 replies to the nine word email. And they. But they instantly deployed a team of eight email baristas to just power through and respond to all of them within 24 hours. Yeah, it's so, you know, I.

Was telling the story about Mel Robbins who wrote the five second rule, who's become a new friend, and I spent a couple hours on the phone with her last week and she was telling me we had a really cool brainstorm session. All the. She's just doing some amazing stuff and she's got. And then last year, the number one, you know, audiobook on Audible, which is a five second role, which is great. If you've not heard it, listen to it. And she has so many people that reply and she's like, we've got two full time people that do nothing but just respond to emails because we don't want bots that are, you know, responding. We want real humans that are, you know, answering questions and doing the things that people do. And so it's just as a lot of people try to automate things, you can automate that. I mean, the thing though is they're just. It's really hard to automate a genuine relationship. At some point. If you set up the, the mechanisms, the system, the right copy, the right list, the communications, and then you have that really personal touch to deliver it. I mean, it's. People don't refund a relationship. You know, they, they want a relationship. And this is the best sort of personalized relationship marketing that.

Exists. People don't refund a relationship. Super good sometimes.

What? Dean, they do. I've tried to refund this thing, but nobody, nobody give me any.

Money. I can't quit.

You. People that don't know where that's from is like, what is he talking about? That is.

Comedy. So question on that with the email baristas. Are you letting them, like, the people know that it's not.

You? How was it.

Known? Well, I'm asking how would they.

Know if it was me? How would they know if it was.

You? Well, you'd sign off with your.

Name.

Sure.

Yeah. Perfect. So when you send an autoresponder message or a broadcast message, do you sign it with your.

Name?

Yes. Yeah. And you sent 5,000 emails, all individually from your Gmail. You sent it to each.

Other? Not from my.

Gmail. Oh, but you didn't send each of those 5,000 messages. That's not from you. How's that from you? What's the difference? So you're saying I'm just saying that you're using. If you did you write every word of the email that went back to people, then. Yes. So you're just using technology to do what you would do if you could count on you to do it. You know. Yeah, there's the thing. It's like if you expand, your whole world will completely change. If you expand your definition of automation to include human automation, that right now you have no problem using an autoresponder service to send emails that you broadcast to thousands of people, even though you're not individually typing those out and you put their name right in there. You personalize it. You're so deceptive. You didn't really send this to this individual. I mean, that's what you're saying. If you're saying that, that you don't believe in that level.

Of. Yeah, I was like asking the question for, like with you. So when, when your email baristas are responding, are they responding.

Via. As long as they're. Yes. If they're responding with the words that you wrote. Yeah, then I absolutely use that. You know, so if you're saying to somebody, if you, if somebody, if you say to somebody, you send a nine word email like Alex sent, still interested in enrolling high end clients, 80 plus percent of the responses that came back were either yes or no or why do you.

Ask?

Right. That's probably 90 plus percent of them. What kind of outliers could there be from that? It could be somebody who's told you a long story or said I was just thinking about you, or they clearly have had a deeper level of relationship with you, which you can now have your email barista flag as an outlier, that this is something that's outside of the scope of just yes or tell me more or why would you, why do you ask? Then you're going to say the same thing to somebody. Right. It's just a human looking at it and evaluating what's the right thing to.

Do. You know, what's interesting about the whole thing? Like if you just sit and think about words and emotions and how they evoke things and who's communicating what. I mean, the vast majority of, let's say nonfiction books that are best sellers by famous people, they don't write any of those.

Books.

Yeah. I mean they have ghostwriters.

Right. Even our agency, I mean we're writing all of this copy for our.

Clients. Right. And then you.

Have. From their, from.

Them. But the thing is the ability to get it. Like, like how many people have probably said to A famous singer, musician, artist, whatever. I'm your biggest fan. You know, Lady Gaga's probably got a million people to think, you know, I'm your biggest fan. And most of the top 10, we talk about.

Matches. Yeah. I was gonna say, bless my mom's heart, you know, when she had Alzheimer's and we would watch the Golden Girls, she one time said, how do they come up with all. They're so funny. Like, how do they, like, they're coming up with all these.

Jokes. Right. Every talk show, thinking about, there's.

Our team of 20 writers that are writing every word of this show. She just thinks that Rose and Blanche are just so funny, you.

Know. Well, no, that's the president. Do you think the president writes, you know, the past 10, the 10 last 10 or 20 years, there have been some presidents that have written a lot of their own stuff, but the vast majority, they have speechwriters.

Right? Yeah, I watched the West Wing. Yeah.

Yeah. And there's, there's, you know, there's so there's. You've ever listened to a song and you're like, oh, they're singing to me because it evokes an emotion, but they didn't even write the.

Song.

Yeah. You know, that's where you're going with Max.

Martin. Exactly. You know, I mean, because I was just having dinner with Danny Zaleska who you know, is one of the top content promoters in the world with Alice Cooper, like two weeks ago, and we were talking about like this one, we had a conversation with him about this guy who's written just like the vast majority of Madonna songs as an example. And so we're talking about how do we take this guy and build a whole business around.

Him. We should check in with Danny too, by the way, while we're. Remind.

Me. We will. We'll do a podcast with him.

Too. Max Martin, what you were talking about, like most people have no idea that almost every song on the radio is written by this 45 year old.

Swedish guy who knows more about girls than.

Anyone. I kissed a girl. Yeah, exactly. Like, oh, Katy Perry's songs. All of.

Them. Well, Pink. I just saw Pink and concert, like. Yeah. Last.

Week.

Right. And she. Yeah, so I mean, he wrote her.

Stuff. I mean, it's all. Yeah, yeah. Well, there's the thing. It's like there's. Of all the people of the list of people who've written the most number one songs, it's Paul McCartney, John Lennon and Max Martin. You know, number three is a 45 year old Swedish guy that Nobody could pick out of a lineup. But he's written all the songs. You know, it's so. It's very funny.

But. Well, no, but. So the whole point is like, you know, if. If you put your name on the book and you funded it or you. You're the author right. Now, granted, that being said, like, you know, people get so caught up in this. Oh, the. The integrity aspect of it, for one, you know, there's authenticity in just delivering value. And the key is not in the words. The key is in the ability to get them.

Out.

The. You know, I mean, everyone has a book inside of them. But most people don't write.

Books.

Right? Right. Anyone could do a speech when most people don't speak. And so the. The actual rewards in life go to the people that attend that take action. The rewards in life go to the ones that actually do something with it. Because you know how. Oh, you know.

How. I.

Can'T. I had that idea. And then people get pissed off at someone because they made money. Well, yeah, but that person executed upon it. You didn't do shit except think about it.

Right?

Okay. So quit bitching about it. Either get your ass out there and do something or don't. So for people that are listening to this, what I'd like to do, because we kind of launched a contest with our Genius network members that whoever does the to revive dead leads, I would almost like to. We could either come up with something very similar and I can read what we did for our Genius network members and then put it out to the I love marketing community, or we can just use this as a. See what sort of feedback we get and then do a whole nother separate episode on it. So what are you doing right.

Now? I mean, the whole thing, you know, I just feel like that's such a easy to execute thing for people, you know, to be able to just get a quick.

Result.

Right. You know, to be able to send out and get a. Get a result by sending just nine words to somebody. And we talk about the easiest one to send is just to send an email that says, are you still looking for or are you still interested in whatever it was that you sent them that they were interested in in the first place. You know, if you just send that email, there's almost no way that you don't get response to it. So that's what we would encourage people to do, is send that. I mean, we talked about it on Thursday and Sasha sent out. Was it.

Sasha? Yeah, Sasha and Patel. Dr. Sasha from Toronto. He sent out he literally did it that day and made an $18,000.

SAL. So it's just so.

Cool. There's people that become millionaires with what we've even talked about in the past. I mean, I love marketing. Podcasts have literally created.

Millionaires.

Yeah. The ones that actually follow through with.

It. Yeah. And so I would encourage people to do.

That. So are you saying we should do a contest right now or do and just me announce it or should we think about it a little bit and then do it on another.

Episode? What do you want to.

Do? I don't know. I don't know. I mean, I'd have to, like, come up with something off the top the of. Of my mind right now. But.

I. Let's see who the early adopters are. Let's. Let's put it out there. Say there may or may not be a contest and prizes involved in this. Let's see who the prize. The prize in itself is going to be that you're going to essentially write yourself a swimming pool. You know, this is the prize. The prize is that we're telling you where. How to cash.

In. Okay, then how about. How about we do this then? How about if we say to everyone that would like to. To do this, to be involved in a contest that if they sent a email saying that subject line Magic 9 would email contests or just I love marketing contests. How about I love marketing contests as a subject.

Line.

Yes. And then we will send them what it is they need to do in order to do it, which will include sending out an.

Email. There we.

Go. Right. It would include tracking the results. It would include, you know, shooting, recording a video up to like three minutes. Yeah, that would. Telling the story of what the results they got. And half the judging will be based on the results they got in different.

Areas. That's.

Right. And the other half of the judging will be based on their ability to write a short essay explaining.

It. Yeah.

Poise.

Poise. Yeah, the evening gown competition. So because, like, here's a talent. They have a.

Talent. Yeah. The ones that we did. Yeah. So the winner of the contest will get. And we'll give a prize out to whoever does the very best job. Maybe seat at the Genius Network annual event at.

$10,000. Now that's a.

Contest. That's.

Great. But see, I don't even have an email set up, so I'm gonna have to get that set up by the time we release this episode. So let's say contestlovemarketing.com send an email to contest@ilovemarketing okay. And then if you're interested in doing this, then we'll send you the details and you can be on the road to.

Riches. I like.

That. Yeah, yeah. What were you gonna say.

Next? Jennifer on the road to.

Riches. Conscious copy coming at.

You. That's awesome. A couple things I want to mention before I forget. So when it comes to contests, we're going to do. We're going to do a future episode on contests and we're also going to do an episode with Benjamin Hardy who just released his book. At the time we're recording this. The book just was released a few days ago and it's called Willpower Doesn't Work. And I actually donated my Tesla for. Because it's an amazing book that you read on the plane on the way to Genius Network here. It's called Willpower Doesn't Work. And basically if you go to that URL willpowerdoesntwork.com then you can register by. This is a short video with me and Ben and it's me with my Tesla. So you can see the car that I've decided to donate to this. You can choose a category. Pick one area to change your life. Health, income, a side project or addiction recovery. As an example, you buy the book which you can get on Amazon. Go through the website so you can see what this is all about. Apply the book to Change youe Life and then use the concepts from Willpower Doesn't Work to Improve your Life. And then you submit an essay. By June 6, 2018, you submit a 500 word essay describing your transformation. And the very best one will be selected to win, you know, my Tesla. And there's some grand prizes. That's the grand prize. And there's some runner up prizes which are 10 people will get $2,500 in cash delivered in a hello Kitty wallet. A pink hello Kitty wallet that you Originally this whole thing came from you. And then one person will get a cruise. But more than anything.

Cruise. Tell him what he's won, John. That's.

Right. So.

That. So he'll sail from Los.

Angeles. What the hell are you.

Doing? Price is.

Right. I love.

Prices. The prize thing. Tell him what he's won. It's a three day cruise. That's right, John, you'll leave.

From. You know I'm going to get you when this thing's announced you're going to be.

Around. Yeah.

Yeah. So that's.

It. Tell him what he won.

Dean. So what do you think we've not covered on here that you think Would be valuable for, for people to really be on their way to applying.

This. So I think that the, you know, the big things, if you're going to focus on sending the nine word emails, the two biggest opportunities, the best ones are the. When somebody has been on your list for more than 90 days and you haven't been communicating with them to revive them as they lead to reengage with people, that's one great place to use it. The second great place to use it is the moment, the morning after somebody opts in to your list for the first time to send an engaging non word email that can either ask a sorting question. You know, for our real estate sites we might ask somebody, you know, are you just saying welcome aboard. Are you an investor or are you looking for a house to live in that's such a good like easy to do place. We've had fitness guys who said, you know, the same basic thing, hey Joe, welcome aboard. Are you looking to gain muscle or lose fat? And the people you know, you're sorting and now you've got the means for going down a conversation with people. You might ask people, what business are you in? Or whatever it is, you know, just to try and engage with people. That's all. That's what we're really looking for. Because everybody that you do business with is somebody who is a five star prospect. Meaning that they're willing to engage in a dialogue, they're friendly and cooperative, they know what they want, they know when they want it and they'd like you to help them. But it starts with they're willing to engage in the dialogue. So everything is about engaging with people. And those are the two best times to do it.

Yeah. Awesome. So you guys are both young entrepreneurs and there's a lot of people that listen, I love marketing that are young entrepreneurs and want to go do it. But they have fears that a lot of people have their jobs they're trying to break out of. And it's funny because we have a lot of super seasoned, successful, whatever you call them, old, oh gee, I just turned 50. You know, I.

Did. I'm 51. So I keep thinking, I literally keep waiting.

For, well, he.

Is. At least I keep waiting for somebody to flip the adult switch. You know, like when you start to actually feel like an adult but you don't. I mean, I still feel.

25. Alice Cooper. I had dinner with Alice Cooper, the singer too. He's got the exact same birthday as us. Right? We all have the same birthday. And he wrote I'm 18 and the lyrics are, you know, I get confused every day. I'm 18. I just don't know what to say. And so I basically wake up every day feeling that same thing, Right? And it's interesting because the world, I think, sort of has. And when I say the world depends on what part of the country. And of course, I can only come from the frame of reference of being in America, you know, the way that. That I feel is there's a perception of how someone should act. You know, there's expectations. But, you know, I still think some of the same ridiculous, crazy thoughts and nonsense, and I pretty much still act incredibly immature. So I don't. Whatever. Not that I act. I pretty much am, I guess. So. The thing, though is I've built up my tolerance and my resourcefulness and my ability to navigate stuff. I mean, I feel very comfortable, you know. I mean, you know, I just spent two days, you know, in a room of very successful people. I feel very comfortable in that environment. And when I was first starting out in business, I would have felt completely lost.

Right?

Totally. So you build up skills, you build up capabilities, you build up confidence. Courage, though, is really important. And I've seen you exhibit a lot of courage, and you do. You know what is something that most people don't see about successful entrepreneurs? That not. Not financially successful entrepreneurs, because any moron can make money for a short period of time. But show me that person 10 years out, show me that person 20 years out, show me their relationships. Have they screwed anyone over, that sort of thing? And I'm not even impressed. I've hung around so many book authors. I don't know if there's any other group that has more New York Times bestselling authors than Genius Network in it for the genre that we're in. And I'm less impressed with people that write really great books, because with a ghostwriter or with enough time, you can weave words together in a way that sound like you're really smart. So I like people that actually, in person, you're like, yeah, that person really has it going on. That person really creates value. That person cares about people. And so you, Jennifer, backstage, do a lot of personal development. I mean, you go to therapy. I mean, there's a lot of stuff that you do. Not that I should be telling the world this. She's really hosed.

Prescriptions.

Yeah. So you're on all these drugs.

You're. Yeah.

You'Re. You're barely. Your anxiety levels are, like, off the charts. No. So. No, but it, like, voluntarily. You do Stuff to get better. Okay. Is what I'm trying to say. Dean, on the other hand, is up completely. But you, half his age, are such a more stable pinnacle of togetherness than Dean. No, but you, you work really hard. I'm bettering yourself. And Alex, from the little I know about you, it appears you're the same way. And so advice that you have for entrepreneurs starting out, because as you know, it's scary and as you know there's a lot of failure and as you know you're going to, you know you're going to wake up and you not have any clue what you're doing half the time in your team, which you've built. You built a team, they expect you to be to know what's up. How do you navigate some of this? What advice would you give both of you? Not just you.

Jennifer. Yeah, so for me a big thing has been, yeah, just like doing the personal development work and really getting to know myself as like a human better and noticing like, what are my, what are like my weaknesses? What are the like, like what is my kryptonite? When do I just like cave under pressure and then like really building a badass tribe of people around me. Whether it's like coming to Genius Network or my romantic relationship or like my friends or going to therapy, like all the things that'll keep me not going off the deep end. And like a big, a big, big one that has rocked my world this year that I learned from a business coach is value based decision making. So he like sat me in a room for, for a day and he got me to really vision like who do I want to be when I'm like an 85 year old woman? And he was like, what are the values that you need to have in order to become that woman? And I got really clear of that. And he's like, great. Now all the decisions that you make in your life, you need to make from these values. And there's definitely times when it's easy not to do that. Like and, and I'll like kind of fall off of or like start going near the guardrails. And I've shared it with people close in my life though, who see like, they know that I'm committed to living in those values and like committed to being a good human being. And I want them to call me out on my bullshit as soon as I'm not because there's, there's totally times where I'm just, I'm not like I would know with you, Joe. Like one thing I appreciate about you so much is how authentic and transparent you are. And I feel like you're one of those people that if I went off the deep end or if I stopped, like, just wasn't in integrity in any way, you would call me out on that. And that's why, like, I want you in my.

Circle. Yep. And vice versa. Yeah, totally, Alex.

Yeah. I would definitely say peer group. And if you surround yourself with is everything. When I was started my first marketing company, I was 21, and so I was starting an entrepreneurship, building a business, and then I still had my. My friends were 21, so, like, I would. I was drinking more, you know, vodka and beer than I will. Than I was water at that time. And so, like, I had a peer group that that's what they did. And then. And then I would go out and try to build my business, and then I wasn't seeing any results. And it wasn't until I started to go to different live events that I really was surrounded by people who are of that mindset and who had the mindset, but also the habits that I didn't have yet. So finding mentors was also huge because I knew that I had blind spots that I wasn't able to see for myself. So having an amazing peer group and different mentors in my life have been huge. And I think entrepreneurship is. I mean, I think you got to be a little nuts. Like, you really have to be nuts. Like, if you want safety, if you want security, you know, stay in a job. Like, a job is much more safe. It's much more secure. And in entrepreneurship, I believe that for myself, what's been so valuable for me is just finding amazing mentors of whose life that I. I want something like someone whose life is something that I want, who's producing the results for their clients that I want. And then also their morals and their values are also in alignment and also in integrity with mine and being able to invest with someone like that and who will hold myself accountable to things that I wouldn't hold myself accountable to if I was left to my devices by.

Myself. Gotcha. Yeah, gotcha. Cool. Well, yeah, because, I mean, like, it reminds me of a couple quotes like which Kekich credo. My buddy Dave Kekich, who we know, who's been paralyzed from the chest down for over 35 years. He's in his 70s, and, you know, he has these credos that he wrote, and one has this line in it that says, life's easy when you live it the hard way. And hard when you live it the easy way, meaning, you know, what that means to me is, you know, it's easy to sit down and not work hard. It's Easy to watch YouTube videos and go on some rabbit hole than it is to sit down and learn how to strategically write emails or listen to a podcast and then apply.

It.

Right? It's easier to eat pizza than it is to eat a salad. Well, at least I think it is. But the point is, life is harder if you do things that are easy. And so life's easy when you live it the hard way. I mean, I don't like exercise. I mean, some people love working out. I work out almost daily. I don't really like it, but I like having worked out. I like the consequences of working out. It's easier to not do that. But my life is harder if I.

Don'T.

Right. And so I think with entrepreneurship, if you just look at life's easy if you live it the hard way and hard if you live it hard the easy way. And the other is what you said, Alex, is another part. If your purpose in life is security, you're going to be a failure because security is the lowest form of happiness. And so at what point can you set things up? And that doesn't mean put yourself in situations where you're going to lose everything. And some people do. I mean, the thing is when you learn stuff like this, I mean, I used to read all of the self help books, positive thinking books, when I was broke, and it was frustrating because having an amazing mental attitude is no better than having the worst mental attitude when it comes to making money. Right. It wasn't until I learned the application of marketing and actually how to get somebody to buy what it is I was selling as an entrepreneur that I've actually made any money. It wasn't about, oh, you know, positive thinking. So if you don't have strategy and tactics like we just talked about and what we talk about continuously on I love marketing. Good luck. I mean, you know, it's, it's. The money fairy is not going to fly in and shit money on you. I mean, you got to actually, you know, you actually got to do something in order in order to generate it. And the reason I brought this up, and I always like hearing everyone's answers to it, is, you know, my goal with like Genius Network is to build a better entrepreneur. And if you don't build yourself as a human, if you don't build yourself as a person, you could give a person tactics and strategies. But if their Life is out of control. If they're not doing things to better them, their ability to apply anything that we're talking about here is unlikely. And so part of it is this is just one part of being the million dollar racehorse. I mean, if you're going to be a million dollar racehorse, you not only got to have good training and you got to keep the track clean, you got to give yourself as good of an environment. That's why I'm really, really excited about Ben Hardy's book right now. Because the whole point of willpower doesn't work is that if you create the type of environment that will allow you to, that has more to do with your success than gutting your way through life. And so anything that else you want to say here before we wrap this thing.

Up?

Contest@ilovemarketing.com. yeah, send us your number and email contest.

Right?

Yeah. Not with AN S. No contest.

Contestlovemarketing.Com yeah, send us, keep those nine word emails flowing. Tell us what happens. Send us the nine word email. Send us what the results.

Were. Yep. And if anyone wants to go to your event or to hire your agency to write copy, what do they.

Do? If you want to check out the event, you can go to Conscious Copy Co workshops with an S or just check out Conscious Copy Co and join our list because we got some really good.

Value. That's.

Powerful.

Yeah. Alex, you want to anything you're.

Offering? Yeah. On my site I have a 60 minute training on everything that you need to know to effortlessly enroll high end dream clients. Anywhere from 5,000 to $75,000 on the first call with integrity. And it's on my website. Alexjmoscow.com that's a L, E X J M O S C O W dot.

Com. Awesome.

Thanks. Well, it's a wrap, so thank you everyone for listening to I love marketing. Me and Dean will be back with you next time. And if you want more of this stuff, just subscribe wherever podcasts are available. That would be like the go to isle of marketing. That would be the Internet.

Yeah. Pick from the 300 and plus.

Episodes. Yes. Well, I would also say that every day if you just type in email marketing magic 9 word email, you can find more episodes that have to do with this.

Topic.

Absolutely. Cool. All right, thanks.

Guys. Thanks for listening to this episode of I Love Marketing. For more about the Genius Network annual event, please visit geniusnetworkevents.com that's geniusnetworkevents dot com if you'd like access to the full presentation the show notes and the special resources for this episode, please visit ilovemarketing.com 3 that's ilovemarketing.com 32.