The Genius Network Scorecard with Dean Jackson and Joe Polish - I Love Marketing Episode #270

I'm dean jackson, he's joe polish.

And this is the I love marketing podcast, Everybody.

It's Dean Jackson and Joe Polish.

Welcome to I Love Marketing. Yeah. So, Dean, we're going to do something pretty interesting here where we're going to talk about Genius Network Scorecard. And this is a concept from Dan Sullivan. This is something that you have. We're both utilizing this tool and we're going to share with all of our I Love Marketing listeners a concept that I think you'll be able to utilize with identifying the qualities and characteristics and mindsets of your clients to determine kind of where they're at. There's all kinds of different applications that you can utilize this for. Dean, I'm going to pass this over to you in just a second so you can kind of frame what we're going to do here. But we're going to kill multiple birds with one stone with this episode. One, we're going to share what we feel will be useful and valuable to all our listeners. Secondly, we're going to go through a scorecard. We're going to put the example of what we're going to talk about up on ilovemarketing.com so you can download and see a copy of what it is that we're actually talking about. If you're listening to this while you're driving or exercising or doing a handstand or whatever, you can go later because I've been doing a lot of yoga lately and I'm not very good at handstands yet. However, you never know where someone's listening to this podcast. They could be cooking right now, could be hang gliding, they could be some sort of extreme sports jumping, anything. Yeah, yeah. I mean, there's, I mean, hopefully not any sort of intimate encounters, although we have been told that I Love Marketing is one of the most seductive forms of foreplay. A little bit of Marvin Gaye playing in the background or something, I really don't know. But you know, you could be. There's all kinds of places you could be listening to. I love marketing and we hope that it's. It infiltrates every aspect of your life. But we have the scorecard, so we're going to talk about that. And also, Dean, you have your 90 minute book process and Dean is going to use this conversation, assuming what we talk about is useful and we're going to actually put it into a book, a short book to kind of explain and teach this, which we can make available to everyone that's listening. If they're cool and they subscribe to ilovemarketing.com, which they can do on itunes and different other places and blah, blah, blah. So why don't you frame this, Dean, on what we're going to accomplish today and how people need to think about this so they get the most out of this episode.

Well, I think that the scorecards have really been an incredible idea for letting people know where they stand on something. You were just at your Strategic Coach workshop in Chicago a couple of weeks ago. I was at mine in Toronto kind of a couple of weeks before that. But the big focus this quarter is on, is on scorecards. And I think there's really something valuable about being able to, on one piece of paper, see where you stand in regards to something. I mean, we're seeing lots of different people using these scorecards. I've done my profit activator scorecard, which talks about the eight profit activators as mindsets. And I've got in my hand right now your Genius Network scorecard, which has the eight mindsets of. What would you call what we're looking at here with your Genius Network scorecard?

Well, you know, it's literally called the Genius Network scorecard, but it's a way to identify, you know, who the people are and what, you know, why don't I do this? Why don't I go ahead and read the mindsets so that people. I'll just do an overview of the mindsets and we can go through each of the different ways that we score these on 1 through 12. And again, I want to give a shout out to our good friend Dan Sullivan at Strategic Coach because he's the one that created this process. And you know, we should do a.

Follow up episode with him to really get the explanation of scorecards. But this.

Yeah, yeah.

As an example.

Yeah. And by the way, I just recently did an episode with Dan and you and Dan did one Too that's on 10xtalk.com if you want to see different examples of this, the number10xtalk.com but yeah, there's eight characteristics and these are mindsets of people that are the Genius Network members. And so these are sort of the ways that. And I've taken a couple of my Genius Network groups through this scorecard so that they can rate themselves in all of these different mindsets. So the first one is ambitious. The second is a driven doer. You know, they're driven, but they do stuff because there's driven people that don't do anything and then there's giver and generous. So it's giver. Generous. Because I tend to want people in. Well, not tend to. I want people that are in Genius Network that are givers, not takers. And so I really like successful people that are also incredibly givers. Yeah, they're useful, they care. And then the fourth one is fun achievers. So achieving with misery. Happens to a lot of people. They're achievers, but they're not fun. They're just. There's something about them. They're uptight, they're very corporate, they're very whatever. So fun achievers. How does someone rate themselves? They respect marketing. I mean, now this could be said of people that listen to I love marketing. I don't think anyone would be listening to I love marketing if they weren't interested in it. But that doesn't necessarily mean they always understand.

Not like we misled them with the title.

Correct. Yeah. And by the way, you know, we've talked about this in the earlier episodes and if you're kind of a new listener to I Love Marketing man, the best damn marketing education on the planet, just go to episode number one and start listening to all of our episodes from the very beginning. Because what we always talk about on I love marketing, it's rare that it's timely. Most of what we talk about is principle based, timeless strategies and philosophical ways of looking at selling and persuasion and influence. One of the biggest obstacles that me and Dean have talked about in previous episodes is that we can teach people the very best marketing strategies on the planet. But if they don't have a respect for it, they don't utilize, they don't place value on it. In the same way that you look at all the areas of your life, the things that you respect is what gets your attention. And so if you want your marketing to do better, how much do you actually revere it and respect it? The six is coachable. How coachable is someone? They could be ignorant and very coachable and then you can teach them or they can be very smart and very bright. But they're not very coachable. So do they come at things with a beginner's mind? This is important for Genius Network because the vast majority of my clients are running multi million dollar businesses and some of them are running multi, multi, multi million dollar businesses. I have a few people in Genius network that run 100 million, 400 million billion dollar companies. These are very successful people. And what happens with some people that successful is they aren't very coachable at times. And I remember this conversation I had with Dan Sullivan when he had his million dollar group where, you know, people had to make a million dollars to, you know, to even attend net income to even attend that group. One of the things that he ran into as an obstacle, which he never considered with that sort of group is that some of the problems, there was a couple of people in the group where their biggest dilemma was, you know, where are they going to park their private plane when they flew in? And you know, Stu. And it became like, well, you know, even though they have money, those couple people are pain in the ass. So how coachable is someone? The seventh one is lead by example. And then the eighth one is a seeker. I mean you're pursuing, you know, you're pursuing learning stuff. And there's different types of seekers. You know, one of the things that I've learned being an addict is that sometimes the seeking of personal development and self help and improvement and the continual learning actually undermines accomplishing things. I mean you can get really, you know, and this is coming from a guy who spent, you know, $2 million on my own education and a good portion of that being, you know, therapy. And a lot of times the seeking becomes a negative thing. So it's, you know, the way that I would like to say seeking is, you know, you can seek to be happy, which is more of an internal thing, although the external certainly impacts it. I mean it's, I don't care how much someone is great at meditating and getting a proper mindset. If you're sitting in 126 degree weather, like in the middle of Arizona outside all day long, I think it would be hard to be happy. I don't care how evolved and conscious you are. So certainly the external world affects how you feel internally. But from a seeking of happiness that really is an inside job. Now an outside job of how well does your business do? Is seeking like what the hell am I actually doing? I mean, am I using strategy that are working? Am I hiring the right sort of people? So we're looking for people that are seeking continual achievement and growth and betterment. And how do they rate up? So those are the eight mindsets. Ambitious, driven, doer, generous giver and generous fun achievers. Respect marketing, coachable, lead by example and seeker.

Let's set the stage for a second for anybody listening like how this scorecard works. Those are the, those are the contextual mindsets that you're using to, that you found as the characteristics of the, the people who are in genus network. And now what we're going to do is look at the Degrees to which people would rate themselves on each of these. On each of these mindsets. So kind of breaking it down into four columns where. And we'll post up the scorecard in the notes so people can see what we're actually talking about. But there's four columns with the numbers 1 to 12 on them. So somebody could rate themselves if they agree with the statement in that box. A 1, 2, or 3, or a 4, 5, 6, or a 7, 8, 9, 10, 11, 12. And the idea is that you recognize yourself in these statements and say, this is where I am in the ambitious mindset. So let's walk through ambitious, Joe.

Yeah.

And explain how those go. Yeah. What does ambitious mean? Yes.

And I just want to reiterate what you just mentioned as you're listening to this kind of, you know, if you don't have the scorecard in front of you, just kind of think, you know, how do I rate? So. So one to three. The first one is you feel that everything important in your life lies in the past and there's nothing ahead. And that's how you would look at ambitious, your mindset about it. The second category, four through six, you're increasingly anxious and frustrated about running out of time and energy to achieve your biggest goals. Then 7, 8, and 9, you're confident that everything you've already accomplished will keep you moving forward. And 10 through 12, you continually expand your vision of your future after each new achievement and success. And the last column is a way just to categorize all of them. So you rate yourself, you know, 1 through 12, where would you kind of land? So if you're in the middle of, you know, the third column, which is you're confident about everything you've already accomplished will keep you moving forward. You give yourself an 8 if you're leaning more towards, you know, 9 or 10. So the goal, of course, is getting yourself as high up in the 10, 11, and 12 category. I mean, a perfect score would be you rate yourself a 12, which would be you continually expand your vision of your future after each new achievement and success. And say, for instance, you're just feeling. Not ambitious at all is what's going on, is that you feel that everything important in your life lies in the past and there's nothing ahead, which means, you know, what do you need to do in order to make your future bigger than your. Your past. Because if your future is not bigger than your past, then you probably don't feel very ambitious right now.

And you can see how totally as you're going through These columns here, that it's the way people look at things. Right. Like, so if people are in the first column there, that everything important in your life lies in the past, that there's nothing ahead. It's almost like, okay, I've accomplished everything and now I'm winding down. And you start to see that as people, as people age or they start heading towards traditional retirement. And it's kind of funny how, you know, when we see you contrast that with the fourth column of you continually expand your vision of your future after each new achievement and success. I mean, you compare that, I don't know, too many 71 year old or 72 year old guys that have a 25 year plan that takes them to 95 years old that they're excited about and it's going to be the biggest 25 years of their career. And of course, I'm talking about Dan and the way he's focused on things. There's no, you know, he's continually expanding. Right. Continually working on going 10 times. That's pretty ambitious.

Yeah, exactly. So, you know, and we're talking about Dan Sullivan.

Yeah.

And here's the thing. If, you know, I look at this too, and I think a lot of this has to do with what you work on, the environment that you're working on, the people that are in your life. There's a lot of things that cause you to want to jump out of bed or crawl into bed or not get out of bed. And so as we go through, as we go through these categories, I want you, to the listener, I want you to think about which one do you rate the lowest in? Which one do you rate the highest in? Because if you see where you're rating the lowest, it's great. With a scorecard, it just gives you, oh, now you know where to pay attention. Now, you know, oh, I want to, you know, I'm not feeling very ambitious and if I felt, you know, more ambitious, I probably would put more effort and more work or more joy or more, you know, contentment into, you know, my business, into my life, into my activities, into my time and attention. So this is just a great way to kind of self, you know, score your, where you're at and where your mindsets are and determine what needs help and what doesn't. And you can also, you know, so think about this process with your own existing clients.

If you think of your very best.

Clients, think of your worst clients. And how do you want them to rate? Because whatever you do for a living, whatever you offer to the world, There is a way to score the mindsets of the people that are your best clients. And going through this process is not simple, but if you put the thought into it and you work with it a little bit, you can create something pretty awesome for yourself and something you can use for the rest of your career. So that's the reason that we're, you know, talking about this and sharing something that I'm using and that Dan Sullivan uses. And a lot of strategic coach people are being taught this sort of process, and we're teaching you, you know, how to think about this. So you want me go to the second category, Dean?

Well, what would be. Let's talk about one thing somebody could do to advance themselves up the ladder on ambitious. What would be kind of one thing that they could do to if that's the thing that they need to improve?

Well, say, for instance, because I think a lot of being ambitious has to do with excitement and confidence. And so you could look at all of the successes that you've had. I mean, I think one way to do it is to go back to something that, you know, Dan Sullivan talks about all the time is a positive focus. If you ended your day with, what are the, you know, five things that happened that day that were positive. And he has a tool called, you know, we've talked about this on past episodes of I love marketing in 10x talk.

Yeah.

So he has this tool, it's like called a positive focus. And you list what are five achievements that you've had, five things that are positive. What is the reason why on the second column that you consider them positive, further progress you can make on those particular items, and then a specific action that you can take. So, for instance, today I've done several things. Meditating, that's a positive thing. Eating a very healthy breakfast is a positive thing. Getting enough sleep is a positive thing. So those are kind of like personal stuff. I came into the office and had a really good conversation with our buddy Evan Pagan about a app that we're going to be using for our Genius Network annual event. And it's a way to list the whole agenda of what's going on in Genius Network, connecting all the different people, being able to survey the crowd of what speaker they like the best, putting people in groups. You know, there's all kinds of different, you know, so it was a really powerful conversation, and that's going to help make our Genius Network event that's coming up in October, our annual event, amazing. And, you know, I said the primary purpose of this app is to create and keep customers. Because there's a Peter Drucker quote, which is the primary purpose of business is to create and keep customers. Marketing and innovation produce results and all other business functions are cost. And so, you know, we, I had my coo, my CEO and two of my associates assistants that were on that call. And as we're recording this podcast, they're still having individual conversations with all of my team members, talking to them one on one about any other ideas or things. And so here I am recording a podcast while simultaneously my team is working on something really important for Genius Network members as we're sitting here talking about a Genius Network scorecard. So that's a very positive focus. And then after, yeah, so after this podcast episode, in order to keep me ambitious, I have my one on one coach that is coming over to my office, which will be about an hour and a half after we end this particular episode. And I pay this person $75,000 a year and I meet with him two hours a week, every week. And, you know, basically we're going to, you know, he's going to look at everything that's going on and, you know, that's going to take where I'm having struggles and challenges and I'm going to, you know, tell them all the shit that's going on in my personal life that's painful and not working and makes me cry. And then I'm going to talk about all the, you know, business stuff, you know, and just kind of give them an overview. And so at the end of the day, I'll keep track of, you know, those things. Now I've been doing positive focuses on and off, so I don't ever want to give the, you know, the impression that I'm, you know, some perfectly structured individual because I am so not that at all. It's just when you do this enough, though, you can really identify this is working. That's not. So I wanted to point out, without being super redundant, is it could be the tiniest things, like, you know, you sent a thank you text to somebody and it put a smile on their face to, you know, you put together some great business deal or you got a great workout in, or you did something with your children that was really important. I mean, you know, whatever. And so that's one way to stay ambitious. And so if you're feeling not very ambitious, part of it is just start acknowledging what you're doing right and train your brain to focus on what's good and what's not. And I'm Glad I even said that because even talking about this makes me feel better. I mean, I feel more ambitious right now just by saying that shit. Right, right, right.

That's good. Right like this. That was all I love. You know Dan's idea of phase one and phase two, you know that this is that your phase two is always bigger. Then everything that led up to this is was phase one and phase two is always bigger. But it is exciting when you start thinking that way. Always moving forward.

Yeah. So that's one way to do it. Another is just to, you know, drop people, situations or anything that just is non essential and negative. I find that if I just get rid of stuff that going back to Marie Kondo's book of the Spark, Joy, the magic of tidying up. There's the life changing magic of getting rid of pain in the ass people and projects and shit that you don't need or want or doesn't serve a useful purpose. There's something to be said about clearing space. If I'm feeling really overwhelmed and stressed out. If I can just stretch and do yoga. I talked about this a little bit in previous episodes. I've been doing a lot of yoga lately. And the main reason I do it is it just increases the space between how I react to life versus respond to life. And the more that I can get myself to respond to life, good and bad, the better. Versus reacting. And when I'm really stressed, really overwhelmed and I react as do most people, reacting to life is not the same as responding to life. One sort of feels really out of control or is out of control and the other is where you're directing it. So being able to direct your forward progress, direct your mind to whatever degrees. And I'm one of those people also. I've spent a good portion of my life feeling really out of control. So there are other people, they don't even know what that means when they hear something like this.

Like what?

What are you talking about? But people that do, they kind of get it. And so whatever you can do to eliminate things that derail you or knock you off track, get rid of them. And you have a lot more power.

Over.

Situations that drive you batshit crazy than you realize. Even if you have people in your life that are so incredibly difficult that you can't ever see you, an easy way to get them out of your life, you can absolutely change how you interact with them, how you respond to them, that sort of stuff. So yeah, that, that helps with ambition a lot.

Cool. Mindset number two is driven doer driven, doer.

So having a drive, but also. Also doing stuff. So I like. I like driven people. I mean, I like. I like people that are drivers and that make shit happen. So. And they're doing things, so. First column, which is 1, 2, 3, is you're more and more worried about increasing expenses and decreasing cash flow and reserves. Columns 4 through 6. The second is your habitual pattern is to be hyper focused for one week and totally off course for the next two with no clue why you do this. Column seven through nine, the third column, you can remember periods when you were a big achiever, but you don't see the need for that kind of energy and drive right now. And the fourth column, 10 through 12, is your daily life is always about achieving and measuring bigger results, and you are always motivated to go higher. So if you look at the difference between the first one, you're more and more worried about increasing expenses and decreasing cash flow and reserves. To the fourth column, your daily life is always about achieving and measuring bigger results. You're always motivated to go higher. Part of that mindset is how you actually measure and what you're focusing your time and attention on. Because if you look at column number two, your habitual pattern is to be hyper focused for one week and totally off course for the next two, with no clue why you do this. Well, part of it is you're probably lacking some ability to measure what it is you're doing and you're not really sure. And most anxiety is caused by lack of preparation and lack of awareness and being in the dark about what you're actually doing or you're doing so much that it blurs into. It's like having paint that just kind of all comes together and it's like one big glob of stuff, like melted. What's that Italian ice cream called?

Gelato. Yeah.

No, no, no. But the one with the three. Oh, yeah.

Neapolitan.

Yeah. So, you know, if you have. You have the three different colors, but then if it all melts together, it's like one big glob. So if you're doing like. If you try to do too much, you know, Richard Rossi, our friend, says, you know, if you have a thousand options, you don't have any options. And you can have opportunity poisoning, you can have doer poisoning, you can have performance addiction poisoning.

That's good.

Yeah. Yeah. I remember we were driving one day in Florida and we were going to some bookstore, and of course, I always make jokes about this, about how you're just a lazy Bastard. And how I'm always trying to do all kinds of stuff. And you have of course, your rationalizations and justifications for how you do it and so do I for my own shit. And I was like, let's stop by over here. And you're like, you can't, we can't drive anywhere with you always having to stop it. Like as we go home, you want to go see this, you want to go see that, you know, because of my, you know, whatever you want to call it, call it a grasshopper by, call it insatiable, say that I just want to stuff as much shit as I can into the day, you know, whatever it is. But it's, you know, we have, we have different operating systems about how you go about your day and how I go about my day. I always make jokes so going, you know, I could have like a whole day where I am just jumping around what to the outside would look like I'm a complete idiot or, you know, focusing on this or focusing on that. And I'm not saying I'm not a complete idiot because it could be argued that I definitely have. What happens though is that I, you know, throughout the course of the day though, I do a few things that really move the dial. And so a few basic moves produce all results. And if you don't know what those moves are, you're going to be in the lower part of the columns. But if you, if you, if your daily life is always about achieving and measuring bigger results and you're always motivated to go higher, you're going to tend to be not just driven, but you're actually going to be doing stuff. So that's a way to rate yourself and just rating yourself and thinking about that is beneficial.

I find it fascinating. Like I always tell people when you and I hang out, like if I go to Phoenix or you come here or whatever, I basically, I clear my day and just allow myself to ride along to see where this goes. Right? Like, I mean, I've seen where some of the days that you and I have are just the most action packed days. I mean, we get up and get so much stuff going on. I think at about the time we went to, to the Icon event and we went to, we went for breakfast, went to Icon, we had lunch, and then we went and recorded a podcast with Michael Fishman and visited Lisa Sasevich and then we recorded the rest of the podcast in the car and then we went back and picked up Sally Hogshead for dinner and then we went. I mean, it's just like constantly evolving, but every moment is action packed with stuff that is forward momentum. And I think that's important when you've got like the horizon, when you're, you're pointed in the right direction, you're. You're moving forward in that direction. And there's just so much stuff like, just like you're saying sometimes everything kind of moves the dial in that general. In that, that specific direction, you know.

Right, Totally. And you know, I mean, that's, that's pretty much on my work days. That's kind of how I operate.

Yeah.

And I like to know. Yeah, yeah. But it's also one of the reasons why, you know, I do what I do. I was talking to Jay Abraham earlier today while I was driving to the office, and he, you know, he was like going, oh, so what are you doing this, you know, week? You know, he goes, we're talking about like a bunch of shit. He's like, how you doing? I'm like, oh, man, I'm just so busy. I'm kind of travel, like over traveled right now. And he goes, where are you going to next? And I'm like, I'm going to Reno and then, you know, San Francisco, this with this weekend. And he's like, well, what are you doing? He goes, what? And I go, well, you know, there's this gigafactory. There's this Tesla gigafactory tour that I'm going to because I referred at least eight or nine people to buy Tesla. So I got invited to it. And so then my friends Martine and Bina and Genesis Rothblatt, who are the founders of Sirius Radio and invented satellite radio, they're going to be there. And Genesis is one of our genius network members. And I said, then after that thing, we're going to fly to San Francisco for a Sarah Jones concert in their private plane. And they're friends with Sarah Jones and we're going to go to dinner with her afterwards and meet with some other people. And Jay's like, Jesus, like, you know, I want your life. And I'm like, you really don't. It's kind of. Nice.

It's like a fantasy camp. That's what people. It's like people should pay money just to come and go to a fantasy camp. Live your life.

Yeah, it's, it's, it's totally hysterical. And of course I go, I go, it's going to be really. I go, jay, it's going to be really cool. And I'm going to be, you know, I'm Thankful for it. But it's, you know, sometimes it's. If you, if you put them too close together, you know, because then the following week I'm going to go speak at a big longevity conference, you know, it'll be the largest, you know, life extension event to ever take place. And I'm one of the speakers and, you know, this and that. And I go, yeah, it's really cool. But, you know, I, you can only, you can only put in so much, so you can overdo it, but it, but it, you know, it's sort of a momentum, but, but, you know, am I bitching? Yeah, you know, bitching kind of in a humorous way. But I'm really grateful and I'm really thankful that I get to do some of this stuff. But also, it's not an accident. It's not like it, this shit's handed to me. I work for it. You know, I mean, I absolutely know that. I've been, I've been running a company for 25 plus years. You know, I mean, I, I work. You know, I work and I've put a lot of effort into it and you know, anyone could do what I do if they do exactly the shit I've done. It's, it's, that's it. I want to have that person, okay, by the way, do what they do.

What's that timely thing? Because that article that Garrett wrote about how become friends with. With Richard Branson.

Oh, yeah, yeah. There's an article in on Forbes.

That.

Garrett Gunderson put about me. He wrote it called how to Become Friends at Richard Branson. So if anyone wants to, it's on my Joe Polish fan page on Facebook. If you want to go there and scroll down, you can find it or just type in, you know, Joe Polish Forbes and you can find it online. But yeah, it's kind of me explaining the process of the magic rapport formula, which we originally did an episode on that episode number 29 on. I love marketing on how I meet people and my whole process. So if you've never listened to that one, it's one of our most loved episodes. It's basically you interviewing me and talking about, so what I'll do, Dean, I'm going to go through the other ones a little more quickly, just for the time purposes.

But I want giver, generous.

Yeah. So the third one is giver and generous. So the first column, one through three is as the world speeds up, you increasingly regret your past mistakes, poor decisions and lost opportunities. The second column, you want to contribute to others. But just being successful yourself takes up all of your time, attention, and energy. The third column, you've been successful so far by waiting for other people to take initiative and then profiting from their results. And that's an interesting one. And then the fourth column, your whole approach is to be as useful as you can, as much as you can in every situation with everyone you meet. So I want to point this one out. Like, if you're known to be a really cool, generous, helpful person, and whenever you show up, people think hi highly of you, you're probably in column number four. If people don't return your phone calls, if they don't answer your when you call, if they're not responding, there's some sort of energy vibe. Or if in the business aspect, you're just offering something that people don't really want, and that's a real painful one to come to grips with. If you are a giver, but you're not producing great results in life, or you are a giver and you're producing great results, I would recommend you read Adam Grant's book, Give and Take. And Adam's been on my list of interviews, already agreed to do an interview. I've met with him a couple of times, and he wrote this. You know, he's written a couple of books, but his first book is Give and Take and Adam Grant. And so I would read that because the people that make the least amount of money in the world are givers. He calls them givers, matchers and takers, where givers are just generous, you know, givers, takers, it's kind of like tit for tat sort of thing. They won't do something for someone unless their agenda is they're going to get something out of it. And then takers, they're just people that just take. And so. But the people that make the most money also are givers. But it's how they approach it so they don't deplete themselves. And so I always want to, like I've said a million times, I don't ask anyone to do anything for me without creating value for them first. I mean, I think even doing this podcast, like we've, like everyone and their brother is trying to do podcasts these days. But when we first started doing our podcast, there was hardly anyone doing, you know, business podcasts relative to what they do today. And I did my very first podcast on carpet cleaning stuff in seminars, like in 2005. So over 11 years ago. Right.

Started, right?

Oh, yeah. So, I mean, you know, I'VE been at this game for 11 years of doing podcasts and you know, many people even know what the hell a podcast even is still. You know, but the point is, it's all been free. I mean, we just put it out there. And every day, you know, tens of thousands of people listen to our advice and they go out and build businesses and you lay tracks down by doing that. So rate yourself in giver and generous, because not only is being rating high in the giver category going to make you feel better, you just have a lot more friends and a lot more respect. And if you feel that you're not being respected, it's either you're focusing your efforts on people that are not worthy of your contribution, or you're not directing it in the right way or just as non existent at the level that it could be. So that's what you notice.

You know what I notice about the first three months so far, the distinction between column three and column four, is how in column three, these are all the characteristics, somebody who has made it, basically, you know, they've gotten to the top of the mountain and they're kind of coasting or it's not, you know, they're maintaining or riding the wave of all of the effort that they've put in to get to that point. And column four is about people who have made it, but they're continually still going as if it's not. They're not kind of resting on their laurels or not kind of just coasting on the, on the success that they've generated. So it's really, it's interesting. Yeah.

So I'll go through, I'll go through number four. So number four is Fun Achievers. And the first column, one through three, you rate yourself one, two, or three. You find yourself reacting to overwhelming complexities and uncertainties with no goals or strategies. Second, column four through six, you don't find running your own business enjoyable, and looking ahead to an uncertain future makes you even more anxious. Column three, seven through eight, you enjoy humor and comedy in the proper places, but feel that anything real worthwhile deserves a serious approach, which still means you have a semblance of humor, but you're still uptight. And then the, the Last column, number four, 10 through 12, is you find humor in every situation and use it to transform everyone's experience of participation and teamwork. And so I can gauge the value of most relationships based on how frequently you authentically laugh together. There's a bunch of.

Yeah, exactly.

Yeah. There's some people that they Just kiss everyone's ass that's above them to curry favor with their superiors and that sort of stuff. And they try to laugh at their stupid jokes that really aren't all that funny. Then there's genuine enjoyable fun and laughter and the feeling of feeling good. And here's the thing. I don't want this to be taken out of context. Running a successful business requires big cojones, male or female. This shit ain't easy. Sometimes it is, but it isn't all the time. And I very much am a big fan of teaching elf. You can have an easy, lucrative and fun business or you can have a half business, which is hard, annoying, lame and frustrating. And I've built whole programs built around ELF versus half. And there are certain aspects of it. It's not like that 24 7. I mean, there are times where you're gonna wake up and you're gonna go to war. I mean I have literally had countless times where I'm literally crying curled up in a ball like feeling so completely fucked up, you know, I mean, overwhelmed. Yeah, yeah, yeah. I mean, so it's not that, you know, I don't. I'm human and I have plenty of my flaws. And when those times are most chall greatest way to soothe it is just to find some frickin humor and find some joy. I mean in whatever situations that you can. And then when things aren't going bad. And most of the time if you're rating high here and you're focusing on value creation and you learn marketing and you know how to sell what it is you're selling, you can have a really freaking amazing life and a really enjoyable thing. And it just adds, adds that much more cherry on top to your business and to your career and to your activities. If you can infuse it with not only fun and humor that comes from your own perception of what's going on, but allowing that to happen in other people. So you can have the most intelligent people in the world surrounding you, but if they have no sense of humor or they're a pain in the ass, it could be miserable. Or you can have people that are just joyful and they're funny. And. I say this, I have to be careful about layering what is important to me onto everyone else. I like people that are sarcastic. I like people that are off color. I like people that are politically incorrect to a degree. And to me that just makes everything that I focus on achieving more because yeah, it's just, it's just awesome. So rate, rate yourself. There and if you're not a fun person, then go to clown school or take an improv class or watch comedies or listen to a comedy podcast instead of a business podcast. If you're such a pain in the ass and your life is so frickin miserable, lighten up a little.

Yeah, yeah.

And by the way, and if your life really is painful, like, I mean, there are people that are listening to this, they just had a loved one die, they've lost children, they have a disease. You know, I mean, there's. There's those sort of aspects too. And you know, what is the. The book written years ago, Anatomy of an Illness, where, you know, you can. Boy. What was his name? That watched comedies when he was in the hospital and healed him. Yeah. Is that Anatomy of an Illness or.

Yeah, I know what you talk about.

Yeah. Have to see if our magic person listening on the other line could text me the name of that book if I. Norman Cousins or whatever. I don't know.

Cousins. That's it. Cousins. That's it.

Is it Norman Cousins? Yeah, that was written years ago, but he was sick and he literally watched comedy movies. And this was before the Internet. Like, you know, they couldn't put a laptop up on, you know, I mean, this was like, hard. You had to get, you know, VHS tapes or just watch regular black and white TV or whatever. I don't even know. But the point is fun. Fun needs to be infused in everything that you do. So rate yourself on if you're a fun achiever or not. And if you're not, add some fun to your life. It'll make everything just more enjoyable. The fifth mindset is respect marketing. So again, like I said in the beginning, if you want to get the most out of this podcast, you want to respect it. Richard Rossi. I was talking to him about how long he's been married, and I said, what's the. Okay, I just got the text from our secret person, which is Anatomy of an Illness as Perceived by the patient book, Norman Cousins. So it's called Anatomy of an Illness. So read that book. Especially if you're someone that is ill or you know, someone that is ill. It's really good. So going back to respect marketing, and I was talking to Richard Rossi, what's the secret of a relationship? You know, you know me, I just ask people, people questions all the time, sometimes stupid ones, just because I just want to what they say. And he said, well, you gotta love each other, you gotta respect each other, and you gotta get along. And he goes, because you can respect Someone and love someone but not get along. Or you can get along and love them, but if you don't respect them. So those are the three elements to a happy relationship. And, you know, is that the secret? I mean, hell, there's what I know even talking to a guy who's never been married. And, you know, don't ask me for relationship advice, but I ask people for relationship advice and I. Well, marriage advice, I should say. I'm actually pretty damn good at relationship stuff. And marriage is only one aspect of a relationship which I have not jumped into that pool ever yet. We'll see. We'll see.

Column four.

What's that?

Stay tuned. That's column four.

Yeah, so let me. Let me read it. So the first column is, you spend more and more time procrastinating because you lack the necessary capability and confidence to move forward. The second column, you know, marketing is important, but you find it almost impossible right now to think about anything except immediate cash flow. Number Column three. You have highly recommended marketing experts who advise you on how to keep up with the competition. Kind of like people like me and you. Right now they're having marketing experts advising people how to keep up the competition. Probably argue for that. And then the fourth column is, you know from your success that marketing is always the fastest, easiest, and biggest multiplier at the lowest cost. Now, that, of course, is assuming that you're actually using marketing that works. You're using direct response marketing. You're not just calling something marketing that isn't producing a result and trying to hide it under this umbrella called marketing. Because there's a lot of people that are doing the stupidest shit on the plan and they call it marketing. I can't tell you how many people I've met that have titles like vice president of marketing or marketing director or content creator or conversion specialist or name it. They don't even understand what marketing means. Marketing is the quickest path to the sale. Marketing is selling in advance. The type of marketing that we teach marketing is positioning. It's unique packaging, it's irresistible offers. There's a lot of so you won't. And it's a lot to learn. And people that don't understand it and don't learn it probably don't know it, don't utilize it, don't understand it, because they don't respect it. And so the more that you can respect it, the better. If you want to be, you know, an amazing swimmer, but you don't really respect swimming, I mean, how good are you going to be? You know, if you don't, if you don't respect a particular person, you know, you really going to give a shit about what they say? And if you don't like education, are you really going to get much out of a class again? This is so easy. Let's take carpet cleaning and real estate agents and you've been teaching real estate agents for 20 years. I've been teaching carpet cleaners for 20 years. We'll have the same sort of business, same size, on one side of the street and another person on the other side of the street serving the same market, going to the same clientele and one person is kicking ass and taking names and the other is not. Is it because of the business that real estate sucks or carpet cleaning sucks, or is it the person is not doing something in a certain way or those people just suck? And so I've sold my marketing programs to thousands and thousands of, of carpet and upholstery cleaners and thousands and thousands of different service businesses. Tens of thousands, hundreds of thousands of people have been. Not millions, but although our shit, like our shit collectively has reached tens of millions of people.

Yes.

Like based on the stuff that we give our clients in terms of what they. I mean, every year millions of people are getting, you know, letters and promotions and ads and campaigns that I created 20 years ago.

Right.

And so, you know, a lot of people see this stuff, but one person will like be broke and they cannot figure out how to do it in one town and their person, that's why. Because, well, the person is doing something and it always goes back to respect. I mean, all of the people that I had that ever bought my stuff that, you know, they didn't really exploit it. And it wasn't about the stuff, it was about the person. I mean, we've always offered 100% money back guarantee on the marketing programs that we sell to service businesses. And I will come into the office and see like someone that returned our marketing kit that we sell for $1,799, which is like literally will teach them how to run a million dollar business. And they return it and they've had it for like a month and they didn't try a single strategy and they send it back saying, this won't work for me. It's like, this won't work for you? No, you won't work with it. It's a book, it's a course, it's training, it's strategies. I mean, this shit works. I mean, I've been doing this for, you know, I'm a convert of my own system. I mean, it was working before the Internet even existed with some of this stuff. And now it's infinitely easier. And you're sending back, you know, the recipes that you need in order to have a successful business. But it's because they just don't respect marketing. They don't get it. They don't know. And doesn't mean they're bad people. It just means that they're not, you know, they're just going to be broke, which, you know, whatever lead a horse to water sort of thing. So that's the deal. So rate yourself on respecting marketing. And if you want to do better with marketing, the best way to do it is try some strategies that work and then repeat them and leverage them and validate that this is useful. And that will give you confidence. And the more confidence you get out of the marketing, the better. I mean, we have a client, David Berg, that we just did an episode with on10xtalk.com I mean, this guy is going to transform health care in the country. I like, I mean, he is literally a brilliant guy. And I've known David for shit, damn near 19 years maybe. No, I met him in Yeo originally and yeah, and he was in strategic coach with me and I'm the one that referred him in the strategic coach and basically which he was in for years before he ever joined Genius Network. And now he's like in his third, third, fourth year, I think third year in Genius Network. And it took him like he has a multimillion dollar company. He has 40 doctors that work for him, 200 employees. And it took him the longest time to really kind of get marketing because he's very much a systems guy. But now that he has his business is like, it was already doing well and it's just exploding right now. And he even commented, I think it's even on the episode I just did, you can listen to on 10x talk, he said like, yeah, once I kind of got how this marketing works, you know, this just changes everything. So but he, but he worked at it though. I mean, he invested, he probably invested $50,000 in Genius Network and he was still getting tons of value out of it, meeting great people and stuff. But he probably invested 50 grand before it finally clicked for him. But it did click, but he focused on it. So that's respect marketing. Anything else you want to say to that before I go to the next.

No, I think that's good.

Okay, so the next mindset is coachable. So rate yourself on how coachable you are. So the first column is you are cutting yourself off from other people's capabilities and resources because you can't depend on anyone. That's not a very good mindset. But if you're there, rate that. The second column is you've never found any coaches who can custom design their approaches and systems to your specific situation. That sometime is true, depending on where someone is at. But in most cases that's a. You know, it's like, well, I sell apples and this guy sells oranges. So what am I going to learn from this orange coach? Because I need an apple coach. And sometimes you just need to be coachable and you'll see, wow, it's quite applicable and that sort of stuff. So the third column is you understand everything important about your business and market and stay in touch with the leading industry trends. Then the fourth column is your progress in all areas is increasingly informed and guided by extraordinary individuals with unique capabilities. And, and so, you know, to find out how coachable you are, it's one. What are you actually reading? Who are you listening to? Do you really take advice when someone offers things to you, even things you don't want to hear? Do you respond or think or pause and really listen to what they're saying? Or do you immediately rationalize and justify why they're wrong and how you've tried this and it doesn't work. One way to find out if you're not very coachable is if you say. Say that won't work for me or. I've tried that. Yeah.

That our, Our industry is different.

Yeah, yeah, yeah. Our industry's. I mean, these are the, these are indicators of someone that is so fucking full of shit and they have convinced themselves different. Yeah, yeah, I've tried that. Well, you've tried every. Have you tried it stoned? Have you tried it with no sleep? Have you tried it like, you know, I mean, I tried digging a hole, okay. With a toothpick, with a spoon, with a shovel, with a bulldozer. Okay, you've tried. You know, it's like there's so many ramifications of. My industry is different. I've done that before and it doesn't work. Or I've tried that or my clients are different. Well, how different are they? They're humans. They're the same humans that respond to the five basic humans stimuli as every other human. You're only dealing with aliens. I mean, stuff like that. So I obviously get annoyed by that sort of stuff because when you have something that you know will transform or help an individual's business or their company, and they literally, you know, they cannot see it. And you want. And you want to help them, and they're just their own worst enemy. It's like there's only so much you can do. And I mean, to be a marketing consultant, to do what we do, I mean, I'm telling you, it requires a tremendous amount of patience because most people hate business owners that are not business owners. They despise them. They think they're evil. They think they're out there doing sort of stuff. So you're already dealing with a marketplace that thinks you're pond scum. Although these are the people, people that move the dial. That's one thing. Secondly, marketers don't have the respect of like a person with a PhD or some academic sort of title. And so you could be a marketing person that has spent freaking thousands of hours learning and crafting your skill and could be an amazing human being that cares about people. And you try to help them with marketing and they treat it like you're showing them how to iron a shirt or something. They just don't put a lot of value on it. So combining respecting marketing and being coachable is a requirement for getting the best out of a marketing person. As an example, rate yourself uncoachable. And if you find yourself kind of being very resistant, then start with a beginner's mind and go from there. Okay, so number seven is lead by example. So the first column is, you feel increased, increasingly angry and resentful that the economy and your industry seemed rigged to undermine and defeat you. The second column, four through six, is, your business career so far has been so up and down that many people have learned to discount your ideas and plans. The third column is, you consider that your successful image in public should be kept separate from how you operate behind the scenes. And the fourth column is number 10 through 11. Is 10 through 11, 10, 11, or 12. Your number one rule in life is to never try to sell anything to others that you aren't completely sold on yourself. And so that one, I think is really important. Would you sell what it is you're selling to your mother? Now, if you hate your mother, maybe you would if it's crap. But if you assuming so when I say your mother, I mean, I realize some people don't have good relationships. So substitute mother for best friend, you know, someone you really care about, whatever, if you don't have a great relationship with your mother. But the point is, you know, think about the people that are most important to you in your life. And whatever you sell, would you sell it to yourself? Would you be happy about it? Is it, is it, is it, is it a good deal? And if you, if it's not, then change it. If you're in a company or an industry that you're not proud of, you know, that's maybe a stepping stone. But step out of that as intelligently and as quickly as you can, unless you want to be miserable. You know, it's the whole lay down with dogs, wake up with fleas sort of thing. So make sure the dogs that.

Leading by example is also about continuing innovation. You know, like you and I both started out. The things that we were packaging and offering to other real estate agents and other carpet cleaners were things that we developed in our own businesses that worked. We led by example. I mean, you paid a copywriter eighteen hundred dollars to write your consumer awareness guide. You took the chance on that. You figured it out. You led by example of doing it, and then package that up as a proven thing.

Yeah, and here's the thing. I never hired that copywriter for $1,800 when I was a dead broke carpet cleaner and had to put it on credit card with the intention that I would ever sell it to other carpet cleaners. That was a byproduct. I just put my, you know, like it was my life. I was making that investment in my business, in my further progress in myself. I was struggling. Some it was coming out of desperation, some of it was coming out of inspiration. But the fact is, and that was back in 1992, and people today, they'll kind of whine about spending $50 or buy a book or something, and they have this entitlement that everything should be free. And the stuff that we give away for free. On I love marketing. I would have frickin. I was going to say something crude like cut off off my left testicle or something, but I won't say that. Although I just did, you know, which I probably wouldn't have done that. However, I would have thought about it.

No, I thought it for access to.

What we give people for free. On I love marketing. I mean, it didn't even exist. And I mean, we teach people how to do what I had to pay, like money I didn't even have because I had the hope, the possibility that would do it. And there's a big difference. And that is a mindset. You know, the reason I spend, like I mentioned earlier, 75 grand on a coach. Well, some people are like, well, it Must be nice. You know, I don't have $75,000 to spend on a business coach. I don't even make $75,000 a year. And you spend it on a coach. Well, yeah, yeah. But you know what? I used to clean carpets, you know, 12, 14, 16 hours a day in the middle of summer in Arizona. And I'm allergic to cats. And I used to be in these apartment complexes that had no air conditioning. And I'd have to lug portable steam cleaners up these stairs and then run an extension cord to the third floor. And then I'd be in a sa. Basically cleaning carpets because it's 120 degrees outside and there's no air conditioning in this apartment unit because they have the AC turned off. Then it's like 140 degrees sometimes in there. And I would clean carpets and I'm allergic to cats, and I would do hard manual labor, and I'd be wheezing because I couldn't breathe very well. And actually did that shit for a long time for like, you know, two years straight until I actually, you know, I still stuck with it. But I, you know, I still had like, damn it, I'm not going to work for somebody. I want to figure out how to make this business work. And, you know, I put my ass on the line because. And maybe I needed to be in that level of pain. Maybe I needed to do that. And you know what? That's a luxury for some people's existence because some people, you know, their lives are incredibly difficult. You know, our buddy Shawn Stevenson, who's in the wheelchair, you know, he's had, you know, 200 broken bones by the time he was 18 years old. I mean, talk about a guy who's never walked in his life. He's, you know, three foot tall in a wheelchair chair. But talk about leading by example. I mean, he just still. And I don't know where that always comes from. I mean, that's where you have to really tap into whatever eternal part that you can. And what I will say is that what I do know is that if you can't generate that easily within yourself, you can always go to books, you can always go to other people. You can listen to the wisdom of people in the past that have overcome insurmountable odds, and you can build. Build that leadership muscle. But, you know, going back to the last column, it's like your number one rule in life is to never try to sell anything to others that you aren't completely sold on yourself. And this is a Sales job. You know, part of the leadership is not just selling physical stuff. It's how you persuade and the story that you tell yourself and how you think about it. So if you feel that you are not leading by example, do some inventory of where you actually do excel and where you do really care and tap into it. Because I've actually seen people that have perceived no strength whatsoever that became very powerful. I went from a period of time where I was deathly afraid of getting up and speaking in front of anyone. I had trouble speaking to three people at one time because I was incredibly self conscious. And a year later I'm doing seminars in front of several hundred people. It could change very quickly, but it comes from just building data daily bricks into the leadership wall, into the confidence wall, into the capability wall. And so the more capable you become, the better. And to go back to the first column where is if you rated, you feel increasingly angry and resentful that the economy and your industry seemed rigged to undermine and defeat you. What you're doing is you're making other people responsible for your failure versus losing. Looking at what can you control? Because the world is the world, the world is going to be the world. If you don't like the way you see the world, good luck in thinking it's going to change to make you feel better. I mean, you have to change you. If you don't like the view of the world, change your view and change how you look at it because that gives you a lot of control. So anything else you want to say that one or I'll just go the last one.

I think that's great. Let's go on to number eight.

Okay, so here's the last one and then we'll wrap this up. So the last mindset of the Genius Network scorecard is seeker. And so the first column, which is rating 1, 2 or 3, you feel increasingly left behind and embarrassed by other people's progress, success and advantages. The second column, four through six, you are habitually so overworked and pressured by deadlines and financial demands that you don't have time for self improvement. Improvement column three, seven through nine, you make a regular habit of improving your business skills, your financial future and your lifestyle and your social standing. And then the fourth column, 10 through 12, is your single most important project is always to be transforming yourself into a better human being and entrepreneur. So how much of a seeker are you? When you wake up, you have an expectation for the the day and you can be left behind. You can be jealous and envious. Of other people's success. You can feel that you got the short end of the stick, or you can focus on the one thing that you can do something about, which is you. The fourth column is your single most important project is always be transforming yourself into a better human being and better entrepreneur. So if you wake up and compare yourself to others, then you are just basically taking attention that is better served on, putting it on you and being the best you can be versus seeing what everyone else is doing and how they're passing you up. So a lot of this is just what gets your attention, what drains your bandwidth, what drains your energy. All of these mindsets, starting with the first one, ambitious. The second one, driven doer. The third, giver and generous. The fourth, fun achiever. The fifth, respect marketing. The six coaches, number seven, lead by example. And then the last one, which is seeker. If you rate yourself on all of these and if you want to go print out the Genius network scorecard, you can go ahead and do this. What I would ask, and this is always weird because you never know the ethics of all the thousands of people that listen to this. Utilize this for your own. Don't knock it off, don't copy it, don't put your name on it and call it your own. I mean, you can, if you want to have like karmic forces of nature, basically make your life miserable. I guess that may happen. Use this as an example. We sharing this so that you can see a way that you can not only rate yourself, but think about how you can come up with your own sort of ways and standards. And if you want a real education on this stuff, just join Genius Network or join Strategic Coach if you're actually at a level to where you qualify, and not everyone does for those sort of programs, but yeah, and we'll put the show notes and everything on this episode@ilove marketing.com including, you know, I'll put a link to, you know, any book recommendations like Anatomy of an illness and that sort of stuff. So, Dean, how would you. How would you obviously heard me talk about all this stuff. And, and you're really skilled at doing this, so anything else you. Well, I really.

I mean, it's just such an advantage to have a context to really look at your development. You know, like you look at any one of these things. If you just describe somebody in the fourth column of all of these things. Continually expand your vision of the future and each new achievement of success. Your daily life is always about achieving and measuring bigger results, and you're always motivated to go higher. Your whole approach is to be as useful as you can, as much as you can in every situation with everyone you meet. You find the humor in every situation and use it to transform everyone's experience of participating and teamwork. You know from your success that marketing is always the fastest, easiest and biggest multiplier at the lowest cost. Your progress in all areas increasingly informed and guided by extraordinary individuals with abilities. Your number one rule in life is to never try to sell anything to others that you aren't completely sold on yourself. Your single most important project is always to be transforming yourself into a better human being and entrepreneur. I mean, that's a pretty exciting place to come from. That's where you want to be hanging out with other people who share those mindsets. That's really what is pretty phenomenal. I mean, when you talk about this in the context of being part of a genius network and you're holding yourself to the standard of constantly working to drive yourself into that fourth column, and you're surrounded with a network of other people who are doing exactly the same thing, all curated by them. Their achievements that they've already made in the world in order to be there. That's a pretty exciting network to be a part of.

Yeah, absolutely. And here's the thing. So I would like everyone to rate themselves on the actual scorecard. And you can rate an 8 if you get a 1 in all categories, or you can rate yourself a 96 if you get a 12. And so there's a column that you score yourself and then you totally total it up. The lowest you can rate is an 8, the highest is a 96. And so you can clearly see. Well, you know, if I'm focused on this and my goal is to increase my score by 10 points or 20 points, every time you increase it, you're probably going to make more money, you're going to have more joy in your business, you're going to have better achievements, you're going to have more emphasis on value creation and you're just going to have more success. And so part of this, once you know the score and see the beauty of this, is if you really aren't doing well in some areas, I've done some scorecards where I rate very low. And it's like, wow, okay, shit. I mean, like this. Allow to take a look. Yeah, and that's exactly it. Once you have that awareness, you can actually do something about it. But everything measured improves. And so if you in everything measured and reported improves exponentially and we've learned that from all the contests I've ran for many years and all that sort of stuff. So that's it. Depending on when you listen to this episode. If you are a high level entrepreneur and you want to come to this year's Genius network, it may be sold out by the time you hear this because we sell it out every year. But get on the waiting list. Everyone has to fill out an application, but this is used for rating our own people. And so check out geniusnetworkevents.com if you want to see my annual event. And what else?

Dean, that's awesome. I think this is going to be a cool thing for people to see where they stand. Gives them a track to run on.

Yeah. And you know what I'd love? If you fill out the scorecard, I'd love to have you comment on ilovemarketing.com and let us know how you rate if you're willing to talk about it. And that'll probably be people that rate, you know, hire or whatever, but you know, share it.

And let's do a, let's do a follow up. Let's do an episode with Dan about this whole scorecard mindset because I think that there's some. I think it's a really incredible tool. I mean, I've been using the profit activator scorecard. We can do an episode about that too.

But the.

What I found is, is people have this immediate sense of, okay, I see where I am and I see what I need. I see what I need to work on. It's like having the COVID to the box of the puzzle that they're trying to work on.

Yep, perfect.

Perfect.

So. Well, that's it. So Please subscribe to ILoveMarketing.com not for our benefit, I mean, because like, do we even really care, Dean? I mean at this point, so many people listen to that. Do we need one more person to subscribe?

Well, you know what, we're just, we are, we're, we're givers. Generous and fun achievers. It's really.

Yeah. Well, I would add another column for my like egotistical, sort of, you know, self. Frantic. Yeah, self aggrandizing. You know, acts like he's, you know, confident, but he's really incredibly insecure. I mean there's all, there's all kinds of shit that I could. Yeah, I want to do a funny scorecard if anyone wants to.

Like the shadow scorecard.

Yeah, yeah, if you, if someone can like self interpret me and Dean and I know they'll probably stick up for you. More because they don't realize that although I talk a lot of shit, I'm really the nice, kind one and you're, like, the evil one. But it doesn't come across, like, in our, you know, like, our, like, our performance or whatever you call this, whatever we're doing here. But if someone could come up with the Joe Adid scorecard or something, that would. That would be really funny. So thank you. Thank you for listening. And yes, please subscribe because we just want to share goodness and joy with the world and share this episode with anyone that you think may benefit from it. Give us your comments at. I love marketing. Until next time, this is Joe Polish and Dean Jackson wishing you a wonderful day. Sam.