The One About Successful Business Strategies - I Love Marketing With Joe Polish And Dean Jackson - Episode #152

I'm dean jackson, he's joe polish, and this is the I love marketing podcast. Hey, everybody, it's Dean Jackson and Joe Polish.

And guess what, Dean, you're lucky to be talking to me right now.

I really am. That was quite a party we had for the 150th, wasn't it?

It was absolutely a party. The best. The best ever.

The best.

And, you know, we've got a bunch of amazing. I love marketing listeners and clients, and we really do. Yeah. So now to kind of get everyone up to speed, and, you know, we talked about some of the stuff on, you know, the Live Call and everything, but prior to that, we actually were talking about, you know, that we did the car episode, which was. I know you. You had to do quite an editing job on that one, huh?

Well, different. It was. The funny thing was because when we did the car cast, we were sitting right beside each other, so it was the same audio, not the one we just did, because you in the car and me in the studio, and it was quite a disparity.

Yeah, well, and also, I never mentioned this on that one also, is that while it was happening, a rock, pebble, whatever, I don't know, unless it was a really hard bug hit my windshield and literally chipped my windshield on my brand new Range Rover. And there was, for a moment, I was like, completely irritated, going, can you freaking believe this just happened? But I didn't say anything. I just kind of held my cool. And I realized, you know why?

Because you're a pro. You're a pro.

Well, of course.

I mean, that's right. The show must go on.

But it's. The other thing, too, is that, you know, you have to try to maintain the fact that, you know, these are third world. I mean, third world, stupid first world problems. Yeah, like third world problems. So, yeah, yeah, poor me. So I was like.

Boulder just hit.

My new Range Rover, which, here's the deal, too. I mean, people constantly ask me, probably more than you, but me, like, about success and, you know, how do you do it? And that sort of stuff. And one of my answers, you know, because, like, do I really know? I mean, what is success anyway? It kind of goes back to the, you know, I know I'm being successful win that we did a whole episode on, which was, you know, your idea, your process. I think the ability to build and grow a business has a hell of a lot to do with tolerance and your ability to handle crap that used to really bug you, bothered you. And the more that you can go through life without being a drama queen or king and overreacting to things that don't really deserve the energy, or dealing with the fact that if you do something really phenomenal and really successful, you're going to have people that are going to criticize you unfairly. You're going to literally have people make stuff up about you. You're going to have people give you a hard time. You're going to have people that are jealous of your success, envious of your success, and they don't even want you to have success. So you deal with people not celebrating success because there are many, many people that it forces them to look at their lack of decision making or smart, strategic things, or some people just simply are unlucky and have bad things happen to them. They look at other people and they get an attitude of why does this person have this? And I don't sort of thing. Certainly there's a lot of people that have been, you know, delta a bad deck of cards, and I'm certainly lucky in many ways. And at the same time, I think a lot of it has to do with being grateful for it and celebrating other people's success. Yeah.

So much of that we take really for granted. Like, you look at the whole, you know, we take for granted that we're in a relatively stable environment and, you know, you know, world that is, you know, pretty. We have pretty great opportunities in the United States. And then you think about even we have a lot of listeners all over the world, and you think about some of the things that, you know, like how or how do you be an entrepreneur in. In the Ukraine right now.

Yeah.

Where all of your whole world is about to change. You know, it's so, you know, you don't know is you're the. Russia's on the borders, the whole government's up in, you know, completely being redone. How does that even. It's amazing, isn't it, when you think about what. What you have to sometimes overcome.

Right. And it's real easy when things are going well and you're not in a situation where, you know, you're not in the middle of a war or you're not starving where you can actually, it's like my friend Dave Kekich, who wrote Kenkich credos. He has this one of the credos that says things are seldom as bleak as they seem when they're going wrong or seldom as great as they seem when they're going right. Lighten up. You live longer. And this is coming from a guy who's been in a wheelchair, paralyzed from the chest down for over 30 years, who's 70 years old and has had to encounter and deal with a handicap that I couldn't even begin to comprehend it because I don't live that way. Although I've spent hundreds of hours with Dave and talking with Dave and interviewing Dave, and halfway done with a book that's been going on for the longest time on the credos and stuff. But that always kind of gives me a perspective when I look at people that have situations. Like our friend Shawn Stevenson, who's 3ft tall, 45 pounds, been in a wheelchair his whole life, had 200 different breaks in his body by the time he was 18 years old. I just talked to Dan Sullivan about that on a 10x talk episode we did. I don't have to deal with those sort of things, but I certainly want to understand as best I can, not that you ever fully understand something without living it. A lot of times people are like, well, you don't understand something unless you experience it. Part of that is true, certainly, and I don't need to get shot from a gun to basically know that that's probably not a good idea. So there are certain things you don't have to experience. You can really just observe and understand it from thinking about it. Anyway, the whole reason I bring this up, there's a lot to be said about giving yourself perspective and when things are going well, really leveraging that. The greatest thing about marketing is marketing is a leverage schem. It's how to get maximum results with least amount of effort and productivity is maximum results, least amount of time. And it's a really leverageable skill. I think Warren Buffett had the saying where it's not until the tide goes down that you realize who's swimming naked and who wasn't. And the whole thing of when fish are jumping in the boat, people think they're a good fisherman. And I remember before the mortgage crisis, before the real estate crashed in the US around 2000, there was this hotshot young guy that wanted to work with me that had made a ton of money as a mortgage broker. And he was a motivated guy, nice guy, but he also jumped into something where anyone could have made money as long as they could have a conversation and were semi capable of either being competent or appearing competent. Because there was an incredible amount of completely incompetent people that made a fortune. But as soon as it crashed, they had nothing to do because they. You didn't have the skill that went along with It. So when the tide and the wind is in your favor. Yeah, you can do really well. It's when things you're going into, adverse situations where the ability to be resourceful and skillful and strategic and shrewd and stealth come into play and more of the reasons why. If you're listening to I love marketing and you're honing your skills, these skills are very valuable and important when things are really going well, they're critical when shit hits the fan. And when shit hits the fan so badly, I mean, there are many situations that, you know, I wouldn't have any clue on what to tell people to do or what to do. And in, you know, many situations, you know, I've been in situations in my life where I've been completely lost and I've been, you know, tumbling around like a tumbleweed in life because I just know what the hell was going on. But thankfully, it's never been so horrible where it's, you know, completely derailed me. But at the same time, I've certainly had my experiences, you know, especially starting out when I was dead broke. I mean, the first two years of my business were the closest things to, you know, daily constant misery that I could ever imagine. And I was doing everything with the best of intentions, with I consider high integrity and everything, trying to make it work. And I was still broke. So it wasn't until I learned the skills of direct response marketing and messaging and packaging. And what I have learned over the years is marketing goes way beyond a business. It's your ability to persuade and influence people in any area of life. If I have a medical problem, you know, believe me, I. Or I have friends that have medical issues, I use my marketing skills to, you know, figure out what to do.

Well, you know, the thing is, when you look at any problems, you look back over the history of your career, my career, anybody's career, and you look at the problems that seemed so perplexing or big or unsolvable when you were going through them, and you look at them now having come through it, and your level of knowledge and your level of connections are such that that would never be a problem. Now, you know, often the problem is that you don't. You just don't know what to do. What's that saying that you always say that quote from the book about, you know, to get through a situation, the.

Book of Survival by Anthony Greenback. It's. Let me see if I say this right. To get through an impossible situation, you don't need reflexes of a grand Prix driver, the muscles of a Hercules or mind of an Einstein. You simply need to know what to do.

You simply need to know what to do. And there's the thing that you know, you either need to know what to do yourself, which often the problems that we got into in out of being inexperienced or not having gone through something are problems that wouldn't be a problem today for us or the most powerful leverage. And this is what's so brilliant about this whole idea of a genius network is that often you don't need to know what to do, but you need to know who does know what to do.

Right.

And that's often if that's much more leverage. That's like such a. That's a shortcut, you know.

Yeah, well, see that's, that's the beauty of seeking out other people that can assist you. Because if you don't know what to do in any situation, well, guess what? Somebody does. I mean, one of my biggest insults sites, you know, remember the jet ski story that I would always tell?

Yeah. About the jet ski millionaire.

Yeah. You know what? I should tell that again and you should maybe tell me why would you. Yeah, let's. Let's do it.

So let's reflect a little bit because 151 episodes, this is three years that was episode number one or two or three or four.

Yeah. Who knows? And plus, you know, even people that have heard it, they probably forget it. And a lot of people haven't even listened to that shit, even though it's.

But the lesson is, is valid.

Yeah. Yeah. So this is one of my first. Although I've had many, we all have many mentors. You know, there's so much to be said about the saying, when the student's ready, the teacher appears. I mean, as cliche as it is, you know, anything that you know, if you were to think back to any turning point in your life, I could assure you that the one commonality that was always there in every turning point, good or bad, was a discussion. A discussion you had with another human being or a group or with yourself. And if you can improve your discussions, that's also kind of key. Without sounding touchy feely, your own self talk. If you improve your discussions, you can accomplish a lot more. So I had a discussion with this guy during a jet ski trip when I was in my early 20s. I had this carpet cleaning company that I had been struggling with and I could not figure out how to make it work. And I was going in debt. Although I was working really hard. I didn't want to go work for anyone else. I wanted to figure out how to make the business work. I had invested all of this money that I had saved up delivering newspapers and stuff even early on as a kid. And basically I had this business that wasn't working. So I had a buddy named Pat that I went to high school with that he called me up, he said, hey, there were no computers and Internet or anything back then. We had pagers. I remember we had pagers. But he called me up, he's like, you want to go jet skiing with a couple friends of mine? I'm like, well, I really can't. I got so much work to do. And when you're broke, trying to put in fun and taking a day off when you can't even pay your bills is like something you really, when the wolf's at the door, you're really not thinking about other things other than sort of the desperate state you're in. So I wasn't in a really good place. But he made this comment. He's like, the guy that owns the jet skis is a millionaire real estate investor. So that piqued my interest. And I'm like, ah, maybe I could talk to this guy and try to figure out some advice on what he can give me on a business I could go into to make money. Because my carpet cleaning company wasn't, you know, really doing well. And so I go on the jet ski trip with him here at Saguaro Lake here in Arizona. And so I'm sitting on. I finally get a chance. There's two jet skis and four of us. My friend Pat, his millionaire real estate friend, who I don't even remember this guy's name, even though he gave me probably a turning point piece of advice, which I'll share in a second in that guy's friend. So finally, there's two jet skis and Pat in this guy's friend are out on the jet skis. And I'm sitting on the tailgate of a pickup truck with this guy. And so I say to him, like, ah, so, you know, I hear you do really well in business. And I have a small carpet cleaning company that I've had, you know, for, you know, about a year and a half. And it's, you know, it's really hard and I'm kind of struggling and I'm not sure I want to stay in that business. And I was wondering if you have any advice or recommendations on a business I could go into where I could, you know, make more money. And he said, well, are there other people in your business that are making a lot of money? I said, well, you know, there's a couple companies in Phoenix that are doing over a million dollars a year, and to me, that's a lot of money. He said, well, if there's other people in your business making money and you're not, there's nothing wrong with the business you're in. There's something wrong with you. I said, well, I'm certified. I've got training. There's companies that do bait and switch. I don't do any of that stuff. I do as best of the work that I can do. The clients that I do business with really like what it is I do. But these other companies have been around for a long time. They're really established. They do a lot of advertising. And I was just basically making excuses for why I wasn't doing well. He said, well. He goes, you're like, young man, you're like most people. You think the grass is always greener on the other side. And he said, if you want to go into another business, what's going to happen is you're going to spend another six months, another year, another two years learning the technical skills of another business so that you can go out and repeat the same bad business habits that have caused you to be a failure in this business. Now, of course, that's not what I wanted to hear, but I was like, well, no, you don't understand this and that. I still tried to make a couple more excuses. He said, look, he goes, what you need to do is you need to learn fundamental business principles. Because if you can figure out how to make business work, as long as you're in a business that people. You're selling something that people want or they will buy, you can apply it to any business. So what you need to do is you need to learn fundamental business school rules, young man, and just figure out how to do it. Quit chasing another business opportunity. You just simply need to learn how to make business work. That was just a really huge insight. I remember driving home from that jet ski trip, and I remember being sunburnt, and I was driving back in this pickup truck, and I was just sitting there thinking to myself, I live in America. I got use of my legs. I certainly don't have any formal education, but at the same time, I didn't even walk during my high school graduation because that's when I was kind of a drug addict. I was partying during the ceremony. And once I got out of college, I literally went To New Mexico to go to New Mexico state for a couple years and basically rehabbed myself from being a drug addict. And I never got a degree in anything, but I didn't have a degree in anything. But I'd come back to Arizona and started this cleaning company. I wasn't the sharpest person in the world by any means, but certainly everything was working. I'm like, I live in America. There's other people that are doing this stuff. I'm young. What the hell? That caused me to get this insight that if other people know how to make things work and I don't, then learn what the hell they know. Because I obviously don't know that. That's when I started really reading books on how to make a business more successful. I've told this story, so I won't go into the whole thing again. But I'd read the e. Myth by Michael Gerber, and that gave me the whole insight of the entrepreneur, the technician, and the manager. And that there's these three types of people living in your body that fighting against each other to make a business work. But the biggest thing is that set your business up like a franchise prototype. If there was going to be 10 of them or 50 of them, or 100 of them, or 1,000 of them, how would they need to operate? But the number one thing I got out of that book, because it didn't give any marketing solutions, and that's really what I needed. I just simply needed more effective marketing. Marketing was the solution. I didn't know it yet, but what I got out of reading the e. Myth and from that conversation with the guy jet skiing was for one, I'm responsible for my success. Don't go look outside of myself. Figure out how to have more skills. When I read the e. Myth, I got the whole concept of systemization. Systemize things so that they're replicatable. I thought to myself, if there's any area of business that is so critical and important to systemize, it's the one area responsible for bringing in the money. And what brings in the money is selling and marketing. So if I could become better at selling and I can systemize that, I didn't even know how to do that. But the seed had been planted when I finally heard. I read my very first Gary Halbert newsletter on marketing. Can and clone yourself with a sales letter that you can be the best salesperson in the world, but you're limited by the clock. But the right sales letter can talk to 10 people, 50 people, 100 people, 1,000 people, leverage. I was like, wow. So that made sense. Once I got that concept that any problem in the world can be solved with a sales letter, then it was a total game changer. Then of course, like we have discussed through all the different eight profit activators before, during and after breakthrough DNA, which if you haven't read that on our website, ilovemarketing.com, read it, that's when it's, it all started to make sense. Then I realized that I really do have control of my future and that I truly can design my life. Prior to that, I was kind of a ship without a rudder. I was just bumbling around and I used to read motivational books and inspirational books. Think and grow rich having a positive mental attitude. You also learned that having a positive mental attitude is no different than having the worst, most negative attitude on the planet when it comes to making money. If you don't have any skills, you can just be a really happy person that doesn't know what the fuck you're doing and bumbles around. So, you know, it's that sort of thing. So that's my rant. What do you say about that?

No, but it's so amazing. I mean, I'm thinking that here's a thread because you know, you look at those pivotal things like I do remember the moment that I got on a really deep level, like that idea that Michael Gerber shared about working on your business and creating a duplicatable model. My whole life, everything that I've kind of evolved to, which has allowed me to have an incredible lifestyle that doesn't require me being a technician, like being involved in the actual operation of the business so much, is that I really got on a deep level that duplicatable model, the franchise prototype. And so when I look at it that, you know, I really look at how few things you have to do to have an incredible life. You know, when I look at it that, you know, I created money making websites for our real estate agents as a duplicatable model. And our getting listings program and finding buyers and getting referrals, all these things that solve for one person the problem that all of those, that same group of people, all the realtors in all kinds of, you know, every city in North America have. And so I only had to solve it once and package it and then just roll that out all across North America and you know, it's a building, you know, you had set up a building thing that has recurring revenue and you've in pretty short order built a, a Pretty substantial business with that doesn't require much, if any, of your. Of your time, because if you've properly done it, set it up, got the ideas together, you know, you go on. Same thing that you were able to do with the. With the carpet cleaners.

Right, right. You know, and it's all. It's always a. It's always a good rule of thumb to look at recipes, you know, if you want to. Chef.

Exactly.

You know, it's just simply how you put it together. I mean, all the ingredients are there. It's just how they're used. And on a basic level. And a lot of this sounds cliche. I mean, you know, if access to knowledge by itself, although that's critical and.

Important.

It was the one thing that made it happen. And, you know, every librarian in the world would be a multimillionaire because they have more access to knowledge. But now the same thing can be said. You know, that was the easy saying. Like, you know, 20 years ago, before the Internet. I mean, anyone with a smartphone has access. I mean, think about all the people that don't know a damn thing about marketing that aren't listening to. I love marketing. And think about all the people.

Oh, that was the thing. I mean, I look at. You know, what's that saying about that? Anybody with a smartphone, you know, even in the third world country right now, people with a smartphone have access to more technology and information than President Clinton had at any time when he was in office.

Yeah, yeah. Peter Diamandis talks about that and.

Oh, that's right. He said that, right?

Yeah. How'd you meet Peter? Through me. Look at that, Dean. I am like the oracle. I'm kidding. All right, Yeah. I just had to say something egotistical there, but the mayor.

You're the mayor. No. You know what's so funny? I was thinking about that the other day. Who was I talking with that said that?

Really?

And I haven't even talked with you about this, but that really. Oh, Dan Sullivan. You know, his. The Last Strategic Coach workshop. When was the last time I actually saw you? I can't remember, but I was in Toronto with.

Life's been great. I'm trying to drink this chia seed drink right now. Have you ever drank chia seeds? I mean, these things stick in your teeth. I mean, you'll find them.

No, it never occurred to me.

They just show up in weird places. Chia seeds. I mean, I don't know what the hell the deal is with these things. All right, sorry.

Okay, now back to our regularly scheduled Programming.

Yeah. I just wanted to throw in some Chia Seeds thing there. That wasn't a paid sponsorship for Chia Seeds, by the way, although they should be paying me right now.

It should be. We should start working in. Think about the hundreds of. Now that we've got 150 episodes under our belt. Product placements.

No, no. Like, think of the mindshare now that Chia seeds have been put in the hundreds of thousands. Because in how many people look up to me as the role model? They're like, if Joe.

It'S going to be trending on Twitter and on YouTube.

We should offer a free Chia Pet if someone buys something from us, which is completely different. Chia seeds.

Oh, it's so funny. You got me.

Did I throw you off?

We were talking about, with Dan, this idea of creating abundance neighborhoods.

Right.

And yeah. Which is a great thing. I think you probably talk about that next week. Are you going to strategic coach next week?

Oh, yeah, Yeah. I will be having dinner with Dan on this upcoming Sunday.

Nice. And so that was what I was saying. That's really the brilliance of what you've done with genius network with 25K, is you've set yourself up as the mayor of the most abundant neighborhood in the world.

Yeah, totally. For marketers, I was saying to the group that we just had a 25k meeting last week, and Dan Sullivan was there, and Dean Graziosi and John Bowen and Doug Andrews. I'm trying to think of all the people that. I mean. Robert, Richard.

Rossi.

Rossi, yeah. Just a bunch of awesome people. And I said, you know, this is the greatest thing. I mean, you guys all show up. Many of you are more successful than me financially, and I just facilitate this circus. And everyone talks about their best practices, and I get paid to facilitate it. It's a pretty good gig. I have to pinch myself and think, man, I actually pulled this sh. You know, but at the same time, you know, I say it jokingly, but it's. You know, there's a tremendous amount of orchestration.

But there's. The thing is you've had. You had the idea, and you execute it, you know?

Right. Which goes back to knowing what to do, which is what you.

And. But there's the other thing, too, is that it starts out with an idea in a conversation that if you hadn't had this conversation with Robin Robbins, that she planted that seed and saying, you know, if you had a $25,000 group, I would join it. That. That planted that seed for you. That conversation led to the action.

You know, can I blatantly talk about how wonderful Dan Sullivan thought my 25k group was? Because there's a lesson with this. So before 25k and for people that don't know what 25k is, I mean, a lot of times me and Dean talk about things and we make the assumption that people may know what the heck it is. We're talking about Dan Sullivan. He takes before, during and after very seriously. Me and Dean talk about this and I have to give Dean credit because Dean originally came up with the model before, during and after. So it's a brilliant insight and perspective and way to simplify how you think about stuff. We talk about before, during and after here on I love marketing in the context of what do you do before the sal. What do you do during the process of working with a prospect and a customer, client, patient, and then what do you do after they give you money? And I want to keep reiterating that. You've heard that a million times if you're an avid listener. But if you're brand new to I love marketing, it's just, how do you think about that? Since we started talking about it, you realize that before, during, after applies to pretty much all areas of life. And so Dan Sullivan has a great way to think about thinking. And he has that quote, you know, the problem is not the problem. The problem is how you think about the problem. And I started doing 15 minute phone calls with 25k members, but I will not hop on a 15 minute phone call with a 25k member if they don't fill out a form beforehand that the brilliant and awesome JR actually helped create. And I say help create because I'm just giving. I mean, he just created the damn thing, but it came through conversations with him. He laid it out and all that. But when someone fills something out beforehand or does thinking before you hop on a conversation, it helps. Just like when someone goes through your breakthrough blueprint and you take them through three days of writing things down, thinking things down, well, guess what? I mean, it's organized and they capture it. There's a lot to be said about it. So before Dan showed up for my 25k meeting, he actually wrote down a whole list of all of the things about me that he was, was grateful for. And I was like. And he sends me this list and then he explains to me that by doing that before the meeting, he ends up getting a heck of a lot more out of the meeting. And that one, it's like amazing what he wrote up. I mean, I Could not believe how awesome it was. And then after the meeting, and I'm going to share the one that's not as awesome as the one, because that one is really kind of, you know, it's so, you know, not that I'm not a shameless self promoter, because I. Because I am. It's just, it's so good we could.

Accuse you of that, right?

Yeah. I mean, how dare they, right? But after he did 25K, he literally wrote up, you know, creating eight things to be grateful for for my Two Days of Genius Network on March 27th and 28th in Phoenix. And so he sends this to me and it's an impact filter applied to what he got out of 25k. And I want to share this because, because it occurred to me after, and I had a conversation with him about this on 10X Talk, our podcast that I do with Dan, that if you go into any sort of learning situation or any sort of read a book or listen to an I love marketing episode and you actually think about what you heard and apply it, how could you create a criteria of success? So he wrote, purpose, what do you want to accomplish? And he wrote, The eight things that I've gained from just these two days are worth more than 6 million over the next three years. This is extra money above and beyond what we will already be making. Without any of these new strategies. If I never came back to another 25k meeting, I could generate 100 million extra money than what will already happen. And he wrote, what's the importance? What's the difference this will make? Dan wrote, use this as an example of just taking eight breakthrough ideas and staying with them over a 10 year period, allowing each of them to continually develop and expand and integrate with each of the other 7. And all future 25k means all new ideas will be utilized to augment these eight ideas. And then ideal outcome. What does the completed project look like? And he wrote, this 125k meeting with 8 specific ideas will provide a billion dollars of value over the next remaining 23 years of the second 25 year focus. Because he does a thing called a 25 year focus. By the time that I get to 2037, these 825k breakthrough ideas will have expanded into 50 other breakthroughs, all of which will have produced the billion dollar payoff. Then he has some lines at the bottom where he sells himself on the worst result that will happen if he doesn't take action to the best result result. So worst result, he wrote, I am certain that these eight takeaways from 25K are good for the next 25 years. I'm totally enthusiastic about them, but as soon as I get home, I forget completely about them. Instead of moving forward, just the opposite happens. My big intentions go nowhere. As a result of this lack of progress, I actually feel depressed and my productivity drags to a halt. The best result is I find a way, without disrupting my life, to make increasing use of all the eight crucial ideas that I learned at Genius Network. By the end of the first quarter, I've taken action on all of the eight projects. And each time I come to 25K, I will have reviewed them and taken each of them to the next level of usefulness and achievement. Then he has what the eight things are? Success criteria. What has to be true when this project is finished? He wrote the first one. Gratitude. And he starts each one with gratitude in front of it. And I was like going, what an interesting way to just ingrain your perspective, insight, learning from something. So he wrote the idea of starting every business initiative with a sales letter to market the idea. So we had a whole conversation of if someone wants to launch a business or they want to figure out what to do, the first thing you do is not create the product, not write the book, not do anything. Write the actual sales promotion for it so you can first identify, speak to the person that's going to use it, hire you for profit, nonprofit, cause, mission, product, service, whatever. Start with the sales letter he wrote that's worth a million dollars to him. Gratitude. The idea of copying by hand the writing of the thinkers that you admire the most. We had Paris Lantropoulos, who's a 25k member. Lampropolis, his name is like so crazy. He's like one of the greatest copywriters in the world.

And he's in our studio, super underground copywriter.

Yeah, he's just brilliant. The guy's written like some of the top promotions on the planet. So he was talking about Gary Halbert would have people come to him and say, I want to write copy like you. And Gary would be like, you want to be a roll cast copywriter? You want to write copy just like I do. And they'd be like, yeah, so Gary, we'll give him one of his long sales letters and have him hand write it three times, four times, ten times. I mean, literally, people would spend hours rewriting in their handwriting, not typing, but handwriting the sales copies so it would be integrated into their brain. So what Dan has been doing is he loves Shakespeare. He thinks Shakespeare is the Most brilliant person on the planet. And so he's been handwriting Shakespeare to help him with the power of expressing himself in words. And so he gave that a value of a million dollars. And then the third one was gratitude. The strategy of paying everyone who works for us 10% more than their asking price. It's called Lamb's rule where a guy named Joel Weldon, who is a world class speaker that I've had, come to the 25k meetings to teach our 25k members how to give more effective 10 minute talks. I've had him at two meetings and I'm going to be bringing him to all the 25k meetings and everyone loves him. He's actually been paid to give over 2,900 speeches and he's like 72, 73 years old, an amazing guy. I brought him to the meetings just to help everyone be more effective. And he learned something where this guy, his last name is Lamb, he would say to someone like, say a pool service guy would be like, how much do you going to charge? And the guy would say 100 bucks. And you'd say I'm not going to pay it. And the person would be like, well maybe I can do it for this. And he's like no, no, I'm going to pay you 10% more than that because I want you to treat it like it's your own. It's a method that gets people to just put more of themselves into it. So instead of trying to negotiate with people, you actually make it a point to pay them more. And how it just produces such a better for yourself and for the other person. So Dan loves that idea. He wrote 10 times greater quality when you start treating people that way. Then the fourth thing was gratitude for opportunity to hire Joel Weldon as a coach to take my presentations to impact 10 times he gave it a million dollars plus gratitude. The strategy of hiring Paris to do a great sales letter for the 10x program. He gave that a million dollar value. Gratitude for the strategy of using Joe Foley's 10 to 90 minute send out video modules. Joe Foley is one of our 25k members who was at the group who owns disc.com and they do fulfillment dis. I mean they work with some of the top people. Just, they're just awesome. They do production of, you know, MP3s, DVDs, CDs, you know, books, courses. They do it with Brendan, you know, Evan Pagan, me, you, you know, that sort of stuff. And so he has these little video cards and books that have video built into them. And Dan's going to use that. He gave it a million dollars plus gratitude. Dean Graziosi Method 10x Entrepreneur Secret reveals with giving people a $5,000 prize. He gave that a quarter million dollar value. And then gratitude for Paris. Great strategy speak in actions, not in abstractions. He gave that a million dollar value. Now, the reason I wanted to read all of that is on a single page. Dan documented his experience and value of being in 25k, meaning and how valuable it would be. And if he wouldn't have taken the time to do that, his experience in 25k would have been completely different. And it got me thinking that every time I put myself into a situation where I read a book or I listen to a podcast or I go to an event or I have a meeting, that if I was to take the time and just what am I grateful for? What am I going to get out of this? And just identify why is it important? Important? What's the ideal outcome and what's the criteria of success that I want? Everything just works a lot better. And Dan has trained himself to squeeze the most juice out of an experience. And one of my favorite lines that I heard from an organizational expert that I'd hired a few years ago, we were sitting there over a pile of paperwork, and I was trying to contemplate, do I file it? Do I act on it? Do I throw it away? Do I delegate it? Do I get rid of it? My friend Arianna Huffington says the best way to complete a project project sometimes is to eliminate it, just drop it. And basically, you know, she said, you know, when I was contemplating, she's like, is the juice worth the squeeze? Like, is the amount of effort you're gonna put into this worth, you know, doing it? And, you know, Dan just knows how to really squeeze the most juice out of life experiences, including ones that don't work. Because if Dan has some blowup or some mishap or some failure, he always knows how to squeeze the lesson out of it and transform a negative experience. And his premise, which we've talked to him about many times, is that your ability to succeed in life and be happy is your ability to transform negative experiences into transformations. Because all of those things that oppose your goals are actually the raw material for achieving them. And so he has really learned how to take any sort of situation and just make it more awesome. I mean, someone could listen to this and agree with it and shake their head, but I'll tell you, if you actually ended listening to this episode and you sat down for 10 or 15 minutes. And you wrote, I mean you literally did that sort of thing. What do you want to accomplish? You think of your own business right now, your before, during, after unit, or they read our breakthrough DNA and they think, what do we do want to, to accomplish? I'm reading this breakthrough DNA report that Joe and Dean put together and it's talking about before, during and after. It's talking about these eight profit activators. So what I want to accomplish, what's the biggest difference that this will make? What does the completed project look like or sale or my business? And what's the worst result if I don't take action? What's the best result if I do? And the success criteria, what has to be true when I apply this? What needs to be true? I'm going to get better clients, I'm going to raise my prices, I'm going to increase my referrals, I'm going to have, I'm not going to waste time with people price shopping because I've developed an opt in process and a sifting, sorting and screening mechanism. I've educated people. If you really just sat through and thought about it, think about how much more valuable just listening to a podcast would be.

Oh, everything. It's very interesting though, because when you think about, here's Daniel, who you know, has a very successful company, he's a guy who has really understands the value of ideas and the ability and the ability to execute those ideas. And when you think about it, you know, all those things that Dan listed there, every one of them was either an idea on its own or an idea attached to a contact to a connection.

Right.

You know, he's talking about the idea of turning it speaking in actions instead of whatever Paris said. And that idea sparked something in Dan that an action that now said, there we go, we don't need to figure this out. Paris knows how to do this. We'll hire Paris to write a sales letter for us. Done. And so the thing is that the higher and the higher levels, this is better been one of the most profound lessons that's accelerated my development too is getting out of the idea of learning how to do something. I, I've removed myself from that, that I think that that is if I look back over my entire career here, the most profound thing big, the thing that I think going forward is going to have the biggest impact is removing myself from ever answering or pursuing the question how, how do I do something? Because I've realized now that other people know how to do those things and it's so much better to ask the question who than how.

Well, you know, I get.

So I was just going to say what Dan does brilliantly is that Dan now has four project managers that are really the only people that he speaks to, you know, in the whole organization. He'll go now back to those four people and he'll do impact filters on each one of those eight ideas that he had. He'll do an impact filter just like that, just about that one idea, and then have a conversation with a project manager who's the appropriate project. He's got some project managers for marketing initiatives, some for tech initiatives, some for curriculum. And when you look at who he, who he'll choose to share that with, that's all he has to do is he just has to, he has to answer the question what do you we want to do? And on a bigger level, the overriding level, why are we doing like, why are we even having this conversation in the first place? When you think about the why and then it's well, what, what do we want to do? And then they, the who for him are these project managers. And they'll figure out the how and handle the when and the logistics of everything.

So that begs the question, go ahead.

That's the big, like I think of all of the things I would say Michael Gerber was the very first big idea that was really like a vector changing idea. Along with discovering direct response marketing, that's a vector changing idea. Discovering Michael Gerber and applying that marketing to a, you know, to, to create a franchise prototype sort of thing, create a duplicatable model and work on the business instead of in it, that's a vector changing idea. And I'd say that now this whole idea of, of removing myself from the how and just focusing on, you know, whatever the big why is and the, and the what that what do I want to do? And then now working with a project manager has just like skyrocketed my ability to get stuff through, you know, throughput from idea to execution.

Well, you also are in a unique situation is you're kind of a lazy bastard. And then you got someone like me who's like really driven and impulsive and you know, always wanting to drum things up and you're fixated on how they have the least amount of, of friction in your life and have to do virtually nothing except pontificate brilliant marketing things. And then you have someone like me that goes out and just drums up.

All right.

Easy for you to say, D. Jackson. Just sit around and try to act all smart and everything and then partner with someone goes and does all this shit. But here's the thing, so it begs the question when you talk about Dan and you talk about you, for people that are listening to this going well shit, I don't have a project manager, I don't have a process manager. I have a hard enough time doing this and that. I mean, I wish I could do that. And of course I know what goes through the heads of entrepreneurs because I have spent time with tens of thousands of them in depth, as have you over the last 20 years. I'm a convert of my own system. I was having, having a team wrap up with my team at the end of the second 25k meeting last week and there was some things I wanted implemented and someone had kind of just pointed something out that I sensed. I don't know what was going on in their head, but I sensed it as a little bit of excuse making or oh, we got to do this, we got to do that. And certainly I can be demanding at times, times hopefully I'm nice and pleasant and comical and sarcastic at the same time. But I made this comment, I was like, well, look, when I had my carpet cleaning business, I worked by myself sometimes 10, 12, 14, 16 hour days. I would have to fuel up the van, I would have to clean the van, I would have to buy the chemicals and equipment, I would have to mix them together. I would actually have to physically clean the carpet. I would have to submit the invoice, I'd have to do the sales job, I'd have to do the estimate, I'd have to do the bookkeeping, I have to return all the phone calls, figure out the advertising. I just did all of these things by myself. I kind of get the difficulty and complexity of having to do a lot of shit. The reason that if you can get focused, like you're saying, on the why, the what, the how, you kind of figure out the outcome that you're looking for and you apply methodologies that actually bring in money. In the beginning, making money is really important because if you're going to suck in any area of business, don't suck at the area where you can't bring in cash flow because you can be the best manager in the world, but if you don't have any business, there's nothing to manage. Once I figured out how to make money, I could slowly and it was painful. I mean, I don't want to under, I don't want to poo poo. Everyone looks, looks at people that have had some success, and they're always talking about what they've done and been successful. No one wants to hear about the labor pains. They just want to see the baby. The reality is there's a lot of labor pains on the path to success. But the thing is, if you at least focus on the skills that will bring in money, you can hire a lot of capabilities. And people live in a scarcity mindset when they don't know. It's like, I can't hire an assistant because I don't have the. The money. Well, figure out how to make the money so you can have hiring assistant. You know, Dan Sullivan, and you're very similar, wants to live a Four Seasons life. He doesn't want to do anything in his house that's any more than he would have to do at the Four Seasons. I mean, he's dead.

Seriously, I just skipped all that, and I literally live at the Four Seasons.

Well, no, you sold your house in Toronto. When you're there, you live in the four. Which is true. Which is all true. So let me finish this and then you can speak to it. So, you know, Dan has, you know, has people come up to him and say, well, that must be really nice to be able to live like that. And he's like, yes, it is. It's actually very nice. I love it. It's nice to have the money to be able to do that. He's like, yes, it's actually great to have this money. That's why I make the money so that I can live this way. That's why I've spent my life setting up things in a certain way for me to live this way. So instead of bitching about how it must be nice, why don't you just freaking do it? But see, here's the thing. People want it to happen instantaneously. And you don't fly in the flying. Now, if you're really lucky or you have really good skills or you really latch onto something great, don't compare yourself to others. It's one of the best ways to be miserable, to compare yourself to others. But you want to compare yourself to yourself, and you want to continually grow your progress if you take it from that approach. See, that's why I went through this whole thinking exercise. If you actually start. Started thinking about your life in your business and realized you design it, what you have. If your business sucks, you designed it to suck. Not intentionally. Not that anyone wakes up and, you know, I kind of have qualms about that. You know, your life sucks because you want it that way. It's like, yeah, I've had areas where my life has sucked and I fucking swear to God I didn't want it that way. You know, And I. Maybe I did. Maybe on a subconscious level, I program there's some form because I get that whole sort of thing. I just don't think most people wake up and say, I want my life to suck. However, if you have things that aren't working, you have a process that is causing it to fail. And if you create a process to make it succeed, you can. The very best that we're doing from our conversations and our ranting and our publishing of I love marketing and the profit activators is we're giving people a process that if applied and utilized and executed, it will produce results. It has made. I mean, our advice has made people billions of dollars. I mean, literally billions of dollars if they take.

Yeah. Oh, absolutely. And so, you know, but I think it goes with. I mean, you have to kind of point this out too, that you look at it that the temptation a lot of times is when you're, you know, if you're comparing yourself to others, you got to realize what the stages that. That people are at too. You know, you look at that. We both look at Dan and you know, Dan's at a different level. And part of that is that he's 25 years ahead of us, you know, you know, he's been doing it 25 years longer too. And so you look at the. This. I love this vision. Now he's looking at things as, you know, 25 years. He's been doing strategic coach for 25 years. And we've. So you and I have sort of in our. This was phase one of our business. The first 25 years of us being sort of in the business world. And now you look at where he's moving into that. That next 25 is really every. I love his concept of everything is kind of, you know, phase one to set up for the bigger future, which is always true. One thing that I wanted to say was, you know, our. The book that is a good start for people who are saying, well, I can't. You know, it would be great to have four project managers and a whole team of support people and live like the Four Seasons or whatever. There's a. There's a great book called Ready, Fire and Aim. And it's. Have you read that one by. You have? Yeah. And Michael Masters, the whole. I want to say. I was going to say Mark, same.

Guy, but under a different name that he used.

Yeah, exactly. But the book is phenomenal in that, that really is the lesson. I mean the whole thing in getting the first million, the first phase one of the business infancy, getting to the first million dollars is really about getting good at one thing, at selling one thing. And a lot of times people, that's one of the frustrations that I see that people have is they've got so many, they're trying to do a little of a lot of things rather than taking one thing, you know, all the way and using that. It's almost like you're, it's almost like coming full circle to the, a Jet Ski millionaire of this, oh, this one thing or this one product or this one service that we offer. This is going to be the one or this is going to be the one. And they leave things unfinished or under optimized rather and move on to what looks like it's going to be the next big thing, you know, Whereas if they would just focus on taking one all the way through and getting it up to where it's self managed because once it gets to where it's self managing, that's where it can go ten times, you know.

No, exactly, exactly. And you know, part of the things too, which we.

It's such a fun game.

It is a game. You know, here's the thing, it's, it's a game and you, you know people, you want to construct the game so it's rigged in your favor. You want unfair advantages, even if, if there's a side of you that says oh no, we want everything to be fair. No you don't, you want to get what you want. And that's completely different than having integrity. That's completely different than taking advantage of people. No one would read a book on skill if they didn't want to develop the skill. And look, I wish every person on the planet, I wish I could wave a magic wand and help everyone. But it's like that Bill Cosby conversation. They asked him, how do you become successful? He's like, well, I don't know the answer of how to be successful, but I know how to fail. And that's try to please everybody. You can only do what you can do. Now you can do a lot more than you think you're capable of doing. I mean that's always the dilemma that people have is that their own self imposed limitations, I mean people are incredible. I mean human beings, especially in adversity situations, somehow figure out how to tap into size of themselves in capabilities and strength that they never even realize they have. And unfortunately it usually takes a cancer situation or some huge negative thing in many cases for that in order to happen. But people are really a hell of a lot more capable than they give themselves credit for. And I think if you're not feeling that way, realize that feelings are not facts. I mean, you can feel really shitty and still do a lot of great things, or you can feel really great and do nothing important, or the best is you can feel really awesome while you're doing really great things. And so surrounding yourself with people continually taking a long term approach of skill development because, because reading and learning is painfully slow in many cases. A lot of people don't have what our friend Dean calls marketing stamina, but that would be just stamina in general. I mean, some things are just worth doing. And when it goes to all of the things that me and you have learned and if we could offer some insights, which I think what we do constantly on these podcasts, we're just talking about strategy and how we think about things and hoping that some of it lands and will allow people to have more direction, confidence, capabilities and get results, is pointing out, had we known then what we know now, here's how we would have thought about it. So you take the Arianna Huffington book, which I am very happy that all of my marketing efforts, she debuted number one on New York Times, which is awesome. Now everyone's been asking me, what did you do? How did you do it? I talked about that on the last couple of episodes, but basically read her book too. Because reaching the mountain of financial success doesn't always mean you win. Just like Jim Lohr wrote that book, the only way to win. You can pursue money and have a miserable life, or you can assemble and design a really incredibly great successful life. Anyone can learn from their own experiences if they pay attention. Although most people, people don't. But it takes a genius to learn from the experiences of others. Some people are learning from the experiences of others and they don't consider themselves genius, but just the concept and the awareness is the seed of genius. When you can really see that, wow, there's other people that have figured shit out in areas where I have not figured that shit out in. I'm actually going to find out what they're doing, I'm going to look at their recipe book, I'm going to reverse engineer it, I'm going to to construct it, and I'm going to apply it in my business in and of itself. That is not a complicated thing. It's Actually pretty simple. But it's so simple and it's so obvious that most people don't do it because they think it needs to be some gigantic orchestrated method. And it's so damn hard to do this. And I always would tell my carpet cleaning clients, I was like, look, you're in the service business and it doesn't take a lot of qualifications to put together a website or a business card or whatever and call yourself a professional carpet cleaner. And most service businesses don't even understand what I mean. Go to the dictionary and look up what service means, Are you providing it? And simply do a better job than most of the other schmucks that you're competing with. And you realize you don't need to be frickin like Superman or Superwoman. You just need to be better than the next guy. And most of the people suck. I mean, 5% of all the people in almost any industry make all the money. And the 95% of the other people scrape around for the crumbs because they're unwilling to do the things that the 5% are willing to do. And people get pissed off about it and they're like, oh, you know, let's attack these people that are doing really well. You know what? You should be celebrating these people. You should be offering to go to lunch with them. You should be looking at what it is they do. I'm not talking about the unethical people. I mean, you can be like a low life parasite like Michael Morin, attack capitalism and think that you're doing a great service. And I'm sure there's some elements of what he does that's helpful and useful, but he really is barking up the wrong tree in a lot of ways because it's like, do a damn movie on awesome capitalists that provide tons of jobs and provide a person like you to make a living selling your movies in a country that is built on the system that you're attacking and distorting and perverting, hurting. So it's kind of like be a solution, not the problem sort of thing. But there are amazing people and amazing directions that are out there if someone just looks for it. So that's my rap, that's my rant. How do we end this thing, Dean? Because I think we're at the. We have fulfilled our obligation for a free podcast.

How's that?

And by the way, I like that. We could say bingo. We could say bingo. Yeah. You know, Joel Olsteen, I don't know the exact stats, but supposedly has massively increased church attendance in the United States by saying go find yourself a Bible based Christian church. But I mean that probably wouldn't fit here in I love market. No.

But you know what, I was just talking to Stuart today. Stuart's my project manager, I've worked with now for four months and it's just, it's changed my life. It's fantastic. But we were just talking about it that you, you and I have said that before that we don't, you know, like Joel Osteen has that at the end there's always this, you know, find a Bible based church, get involved in, you know, always saying this, all these things to do, call to action. And we very rarely ever give people what they should do. Let's take a couple of minutes right now and let's just help them take next steps because there's a lot of things that they may not know that we have that we can help them with.

Okay, well let's talk about a couple things. Like for one, if people want to see the Arianna Huffington sort of campaign that I did with Arianna, they should watch the interview that we actually have on. I love marketing as a starting point because it's not about politics. It's about a certain way to live and discovery she made. And I think it'll be incredibly helpful. And you can read the, at the time we're recording this, the number one book in that category in the world, which I was instrumental in helping with the marketing and I think Ariana is awesome. You can do that. If you want to see the way that I use that as an opt in we have. Well, let me give out this. I actually am doing a one day event with Ariana on August 16th right after my annual 25k meeting. And this is the only meeting once a year that people that are not 25k members can attend. It's $10,000 a person. It is for players. If that would fit you then go to geniusnetworkevents.com GeniusNetWorkeVents.com and if you want to hang out in a room with, with some of the most amazing people, there will be a couple billionaires there. There will be Arianna Huffington, Daymond John from Shark Tank, Peter Diamandis, Dan Sullivan, I mean just Kevin Harrington, I mean a whole slew of amazing people. That's geniusnetworkevents.com I'm doing a one time.

But I'll be there too.

Of course. Yeah, me and you will be there. I should probably mention a whole slew.

Of amazing, interesting and Dean will be there too.

Yeah, Dean Jackson will be there and that will be the main draw. And so I'm doing a one day event with Arianna after the fact. And if anyone wants to get in on this, they got to literally do it now because this thing is going to be a very small group of people and because the book hit number one on New York Times, I don't even need to add any more people. But I'll just put this out there. That's basically geniusnetwork.com arianaevent and you can see I'm going to give out the page where people can see me actually talk about what the event is. Geniusnetwork.com ariannaevent and that is 7500 bucks for 25k members and 15,000 for non 25k members for a very short period of time. Then I'll probably raise the price to 20 grand if I even offer any other spot speed. We're going to videotape it. We're going to make an amazing knowledge product built around the whole subject of thrive and just living an awesome life. And Dan Sullivan will be there, Brendan Bouchard, you know, I mean, it'll be awesome. And then of course we have our I love marketing DVDs. You have your breakthrough blueprint. So I'd rather you talk about that stuff. But that's some of the things that.

Here's the thing. Yeah. Right now, starting from the beginning, let's say it's the first time people are listening. Here's where to get really up to speed. Everything that we talk about. You've heard us talk about this idea of before, during and after and the breakthrough DNA process where we've got eight profit activators that we can apply to the before, during and after unit of your business. So we've got a whole report 35 page ebook that you can download@ilove marketing.com if you just go up in the right hand corner of the ilove marketing.com page, you can put in your name and your email. And that will do two things. Number one, it'll get you the download of the breakthrough DNA report and you'll find that fascinating and lots of killer ideas for how to structure your business in the before, during and after. Then on the website you'll be able to search all of the episodes. This is our 151st episode right now. So for 151 weeks we've spent an hour at least talking and sharing our very best ideas about marketing. There's so many different things we've got all the, everything all of the profit activators. We cover in lots of different episodes. We've had amazing guests like Tony Robbins and Dan Sullivan and Dan Kennedy and Gary Vaynerchuk and Tim Ferriss and Brendan Burchard and Jeff Walker and Frank Kern and Eben Pagan and so many we can, I'm sure we're just, we're not even talking about some probably superstars, Richard Branson, all kinds of people who've been on these, on these episodes. And there's. It's all right there for you. @ilove marketing.com we've done two big three day conferences where we have had hundreds of people in a room and hundreds more streaming from all over the world world. And we did a whole event covering all of the eight profit activators. We go deep, deep, deep in your before, during and after units. And right now we have a very special offer going on to coincide with our yearbook, the new yearbook that we have of all of the episodes. Each week we get a transcript of the episodes. We edit those down and at the end of every 50 episodes we put together a yearbook of all of the best ideas. So the very first year we sent our episodes 1 to 50 yearbook up into space along with some action figures of Joe and I that went up. We got footage of that on the website and now we've just put out the volume 2 episodes 51 to 100 and we have packaged the 51 to 100 episodes with our I love Marketing home study course which is the videos and the, all the footage of the entire conference that we did in Phoenix. And you can get that all for $497 if you go to ilovemarketing.com amazing 2014 and that would give you a really good in depth understanding of how to apply the eight profit activators to your business. And then you know Joe, you heard Joe talk about something called Genius Network which is really an abundance neighborhood. It's really one of the, what's the top, top level mastermind group for direct marketers for people who are running million dollar plus businesses and who are Joe likes to call them players. And you know if that's something where you know you, you what Dan was talking about, that impact filter that Dan did was just part of his just coming back from a 25k group and so join Joe has this amazing office in Phoenix where he gathers 30 to 35 of these people. Is that right about no more anywhere.

From you know, on the low end we've had some meetings that are 20 people. We've had others that are right at 40, but it averages 30 to 30.

But right in Joe's office, which is worth going to Phoenix just to see. And so you're gathering there and these people come to, they come to two meetings a year plus the annual event, which is always an extravaganza. And it's called 25K because that's what it costs to be a member of 25K. And of course the promise is that if that you're going to 10 times your investment in that. And we talk a lot about that because if you are going to 10 times your investment in 25k, it's going to come from one of two things or a combination of ideas or connections. And all those things that Dan was sharing that he left that last meeting with were all either ideas or connections or an idea attached to a connection who can actually do it. So you got that coming up. If you want to just kind of get a taste of what that's like, you can come to the, come to the annual meeting in California this year, which is going to be at an incredible resort. And you get to spend two days and meet all the people that Joe just talked about. And Everybody's getting giving 10 minute talks where the idea of the 10 minute talk is that people are sharing one idea that has been worth at least $250,000 to them. So the idea is that each minute is worth $25,000. And so that's a great way to get your feet wet if you want to experience it and see what it's all about. And then of course at the event you'll get to meet a lot of those people and see if that's kind of the abundance neighborhood that you want to hang out in. And Joe mentioned the breakthrough blueprints. I do 3 day small group events where this is kind of a real personal kind of experience where we get together with 10 or 12 people in a boardroom and spend three days specifically applying the eight profit activators to your business. And this year I'm just about to start a world tour where we'll start out in Orlando at the end of April and go to Toronto in May. And then I'm going to London in June and Estonia in northern Europe. So if you're in northern Europe and Scandinavia and any of the countries up there in Europe and you want to join us in Estonia, that would be an exciting experience. I've never been there. And then doing one on the west coast this year in, in Seattle in July and then off to Australia in August. So. So Summer Adventure. Hopefully you can join us and hopefully we'll get to see you at one of those locations. And.

And if someone cut us a check for like a quarter million, they can go to all of it.

That's exactly right.

It'll be more shit than going joining Tony Robbins Platinum Group. I mean, you will like, literally be at more events than you can shake a stick at.

A Deadhead tour. Like, who are all the people that follow the Grateful Dead that can follow the Breakthrough Blueprint World Tour? Go all around. And we're going to pop into California in the midst of it all.

Yeah. There's even a book on marketing secrets of the Grateful Dead that Richard Vigory gave me. That's pretty, Pretty cool.

Yeah, that's great.

So, like, my 25k group site is 25kgroup.com how do people find out about the breakthrough blueprints?

So here's the thing. So to go to find out about the Breakthrough Blueprint World Tour, just send me an email. Send an email to Dean and that'll give you all the information on the world tour. Or you can go to breakthroughdna.com and find out all about the event too.

Yep. And you actually. People think they're going to be getting your email, but it's actually a really weird person that you.

Isn't that brilliant?

That's going to sign their name and act like Dean, but it's really not Dean. Is that kind of what you're suggesting.

People do right now? So there you go. So I think that right there just. That's kind of. I think Joel Osteen would be proud. I think that little five minutes is going to be hopefully helpful to a lot of people.

Yeah. If they take action, of course. And of course, you know, if you ever went to one of Joel's sermons or went and see him speak, they still pass the basket. I mean, wherever they go.

Exactly. There you go.

What if we actually did that? I mean, what if we literally pass the basketball virtual basket on ilovemarketing.com and we're like marketing tithing and people can.

Call our buddy Brad Fallon, get a tip jar on our thing.

That's great. So. Well, as usual, it's always fun ranting and babbling and sharing marketing strategies. So if you found this valuable, please go to ilovemarketing.com and please, please give us your comments. There's meetup groups all over the world, too. So if you want to attend an I Love Marketing meetup group, click on the meetup tabs on ilovemarketing.com and you can go meet with other I Love Marketing folks that talk about this and realize the importance of it. Thank you for listening and for all the people that have listened to every single episode. You are awesome. We appreciate it. Thank you. Thank you. So me and Dean will talk with you on the next episode of I Love Marketing. Take care.

Bye. Ta da.