The One Live From The Phoenix Platinum 2.0 Event - I Love Marketing With Joe Polish And Dean Jackson - Episode #70

Hey everybody, it's Dean Jackson and Joe Polish. And listen, before this week's episode, we've got some amazing news for you. It's kind of stellar news, kind of galactic news, wouldn't you say, Joe?

Pretty galactic if I had to say so myself.

So here's the cool thing. We have been hard at work and we are putting together right now, as we speak, the very first I Love Marketing book. And what we've done is we have taken all of the transcripts from the first year of I Love marketing the first 50 episodes. We had over 1600 pages of transcripts. And we've gone through and we've edited down those 1600 pages to 425 pages of the very best of the first 50 episodes of I Love Marketing. And we have put that together in an incredible coffee table sized book that is a grand compendium of all of the wisdom in the first 50 episodes of I Love Marketing. And so we thought, what are we going to do to celebrate this? How are we going to launch this book into orbit? And then we got to thinking, what would be better than to actually launch this book into orbit? What do you think about that, Joe Polish?

Well, you know, hey, considering I have my connections, that's exactly what's being done. And not only is the book being literally launched into space, it is truly, there's a balloon that is going to float this book. And this is not a joke. Along with figurines of me and Dean.

Figurines. Stop that. Figurines sound so feminine. Action figures of you and me.

Yeah.

Action figures.

They are action figures. Glad you actually stepped in and made that more manly. They are action figures of me and Dean along with our friend, if he can make it, if he can make it up there, Peter Diamandis as an action figure. So we're going to all go up in the space along with the I Love Marketing first amazing book.

So this space edition.

Yes.

So here's what we decided to do is we're going to actually issue a limited edition space edition edition of the I Love Marketing Volume 1 with the first 50 episodes of I Love Marketing transcripts. And you can be part of this. Here's what we've got for you. We're only going to print as many of this limited edition as we have space cadets taking part in this space mission. Now here's the thing. Timing is of the essence. The launch and is actually taking place this week on the 27th. Is that the date?

I think so.

So we have to have all of our space Cadets on board with the mission here by the 26th of May. And what we're going to do is we're going to send this special book into orbit and we're going to have in this special edition the names of of all of the people who took part in the very first Isle of Marketing space mission.

I like it.

It's very good.

It's pretty exciting. How much did you expect that people would have to pay to take part in a space mission like this? I know you can go to the space station for $20 million, but that seems a little bit out of line, doesn't it?

Yes. And also considering the great expense that we're going through in order to make this happen, and it is not a cheaply endeav order to do this.

It easily. People would.

You know, you can't even really place a monetary value on it though, because if people actually utilize what's in this book, the numerous best practices and strategies and methodologies that are proven to make money, it could be worth millions of dollars to somebody. So, I mean, we're not going to.

Charge them millions of dollars, are we?

No, no, not at all.

Not even $1 million.

So what's the catch? Half a million?

Richard Branson would charge $200,000, but that's actually to take you into space. Right?

Right. And you certainly wouldn't get any of the strategies you're going to get with this book.

That's very true.

You'd go into the space and you'd be like, I went up to the space, but I have no marketing strategies. Right, exactly.

$10,000. Do you think that would be reasonable?

It would definitely be worth that. It would be more than reasonable.

How about $99?

That's way too cheap. That's way, way. I mean, it's almost like it would have to be someone's lucky day to ever get an opportunity anywhere near that and to know that they're part of history making, literally.

That's exactly. Let's do then. That's settled. $99 it is.

Okay, there we go.

I think I'm very excited about this. So today, before you listen to today's episode, here's what you need to do is go to ilovemarketing.com right now and click on the link to join our space mission.

That's it. That's all you need to do. And your life will never be the same.

I think that goes without saying.

So there you go. So that's what we're up to.

We'll be back with mission Control updates.

Yes, exactly. Now enjoy the upcoming episode of I Love Marketing. Anything else you want to say, Dean?

I couldn't have said that better myself.

Awesome.

I'm dean jackson, he's joe polish, and this is the I love marketing podcast. Hey, everybody, it's Dean Jackson and Joe Pollis. And here we are.

Here we are.

We are here live. What are we doing? What are we doing right now?

We are right here in the Embassy Suites Ballroom in Tempe, Arizona with our Platinum 2.0 Crusaders.

Here, give it up for everybody.

All right, awesome. And thank you all for being here.

Of course.

And we dreamt this idea up yesterday and we decided that we would do a I Love Marketing episode live with everyone in Platinum 2.0 and have everyone that would be wanting to come to the mic and ask us a question to say who they are. Basically, what has happened since the last gathering we had for Platinum 2.0 and what is the question you would like to ask me and Dean about anything, preferably that we can perhaps give some guidance and direction on.

Awesome.

Let's start with who you are and then take it from there.

My name is Jeff Moore. I'm with International Pacific Seafoods in Wild Things Seafood. International Pacific is our importing and processing arm that we sell to food service, primarily one focus customer, Cisco Food Services. They do about $40 billion in sales annually.

40 million a year.

40 bill a year. A little over 2 billion in seafood purchases.

Where are you at right now, your company with Cisco?

We're at 25 million and total word about 36 million. And the big aha that came from me was while I was here and then having some subsequent meetings, I was inspired to put a mastermind group together at Cisco that took my 25 million which is basically 1.2% of total sales for Cisco and doesn't do enough to have the janitor even open the door for me and put myself in charge to lead and conduct a mastermind group of seafood suppliers that are very similar to me and that they've highly focused on Cisco and put a group together that we can, quote, come together in the spirit of cooperation to improve the benefit yield of our sales calls, sales training and the solutions we provide their sales reps and sales managers in the pursuit of portico penetration and account penetration in general. And I put this group together and it calculated about the group collectively we call the gang of six. And we finish with like, you know, gang signs and stuff like that. But it's like this.

It's like six, just a bunch of wild it's either azc, it's either six.

Or guys with nipples, whatever that.

Yeah, right, right.

But wow. Wow. So anyway, this gang of six actually represents over $650 million in sales for Cisco. And so I'm the leader of this group and I'm setting up weekly calls and all sorts of things. And when we did this meeting, I was smart enough to know when I was getting lucky that I had the meeting held at Cisco Corporate. Didn't invite any of the Cisco people by the way. Just needed their room. But in the room next door they were doing profit plan. So every C level executive at Cisco was in the next room and they were poking their heads in going, what's going on in here? I don't see any Cisco people. And so finally they were like, who did this? This is like the most amazing thing in the world. And they kept going. Jeff Moore did it.

Right.

I was like, who the hell's Jeff Moore? Does he do business with us? Hardly. But yeah, you know, so that's always.

How it starts when you do something. Who the hell is Joe Polish? Who the hell is this person? Yeah, yeah. I mean two guys were sitting around and said, hey, let's create Harvard.

Hugely nervous about. Hugely nervous. Before I started that thing and had a tremendous amount of support from friends and I really appreciate.

Yeah, there's a big lesson in that though, in that there's. Nobody was waiting to appoint you to the position of the leader of the gang of six.

No leadership assumed.

But then in the same vein, nobody was there to stop you.

Right.

Well, you self appointed yourself as the leader of this gang of six and now you are the face of not $26 million, $650 million of business, which.

Is a little bit bigger.

Yeah, exactly.

It would be more then, wouldn't it?

That's fantastic. So what was the exercise, what was the thought that led you to doing that?

It was a confluence of things. But I actually wanted to share something else and get a question from you guys because I think it was so big on my way out here that I actually missed the turnoff to get to the. On the 60. And it was from something Dean that we did last, last time with the would you like a cookie? Right. And I used it to the would you like a cookie? And gave $25 worth of free fish out to people that that was on our customer list. And as I'm driving out here, I'm thinking, as I'm listening to another Gary Halbert thing. Good lord. That I'm like, would you Like a cookie. And then I'm like, wait a minute, this cookie contains steroids. Now I'm thinking to myself, why wouldn't I give the cookie or the gift card to realtors or landscape architects and all these people and give them a $25 gift card and say, if you would like to give your clients a $25 free $25 gift cards, we would happily supply them to you.

Right.

However, mafia are offer coming up here, if you would like to up this and give your clients a $100 gift card, we would happily sell you those $100 gift cards for $50.

Right on.

And now that's like a huge value. We're giving four times the value for only half the cost. Right? Then my. I'm sitting there talking to some people on the way out here, the naysayers, and I'm going to what is actually the redemption rate of a gift card that's given to somebody? And I think it's only like 62%. So I'm like, we're already making money from the sale anyway. And so the. The capturing of these clients. Right. Is so inexpensive, but is in such a great way that they get used to using our system and everything is going to become funnel. It's in a funnel. And so I'm like on the way out here going, I got to meet with infusionsoft. I've got to all the way. And as I'm blowing right past the 60, I'm like, I got to do.

This and I got to do that.

But as far as that systemizing, that type of stuff, I mean, I mean, obviously that's a great, you know, cocktail napkin conversation, but systemizing it now, making sure that, you know, the card goes out, that it's in like a gift card, you know, concept in a blue envelope that goes maybe in a priority. Yeah.

You're going to love the exercise that we're going to do today because we're going to talk about architecting the experience of using this card, receiving it or getting it. But you've got an idea there that the temptation is, I've got this idea. I'm going to just get this going kind of thing and then go on to the next idea. But that idea right there, if you took that one idea and just went really deep with it, that there's so many different applications to that, that that could be, you know, huge for you.

So endless. Yeah.

Okay, so how many of you see an application of that in your own business?

I was thinking what you were just saying a Million dollar idea is only determined after it's been implemented and a million dollars been earned.

Right, Exactly. Yeah, but that certainly has at least that. Well, but yeah, maybe you can offer.

That to your client's dean to.

Yeah, this is the kind of thing where any time like that's a mafia offer, especially for the people who are receiving it. You know, you get this $25 gift card, you're going to use that. There's no, no risk in that. It costs you, you know, whatever it costs you. But you've got. The trade is that now you've got a relationship with somebody that was super easy for them to start. And now you've got somebody who is a seafood lover. You know what their preferences are because they're going to use their $25 or their $100 on their favorite things. And if they do it once, they're very, very likely to continue doing again. Especially if you've got a system in place to make sure that they continue to build. That's the kind of thing where you could have that as one division and have somebody staffed to run and take that idea and just take that as far as they can.

You want to hold that for me?

And I'm going to. Yeah, I'm not going to do that at all.

Basically.

I'm starting to feel sensitive for the people standing in line where Peter Diamandis, he says he has this great line which is really worth thinking about. You know, before something is the day before a breakthrough, it's a. It's a crazy idea.

Right.

And so everything before you have any sort of breakthrough, it's always a crazy idea. And I really love that. So what's your question?

What was this question? You weren't even there.

No, I wasn't here.

I anticipated the question skillfully.

Do you have any. Do you handle the other thing you'd like to ask?

I have so many, but I'm going to respect the people standing on the wall here.

That's great.

Before you take off, you have really kicked ass. And I mean, there's so many things you've done and me and you've had a really great email dialogue going on. What would you recommend everyone here on how to get the most of this? I mean, what would really make their time investment and their money investment here just worth is valuable as humanly possible because you've really taken this on.

I think that. And I do this with my mastermind as well. The more you interact, the more you put out into this thing, you're going to get 10 times back because it's going to inspire you, the reactions, the responses that you get from the people there. But I would tell you, if you're not in your own kind of Q A process mental thing that you're, you know, that you're having conversations, closed door. I had a conversation with a CFO last Wednesday. We do off site twice a month, and we're talking about hiring an executive marketing assistant for me and all the qualifications and things. And she's like going, well, I think you do it this way and I think you do it that way. And I go, let's get somebody else in this conversation.

Beep.

Gina DeLong, please. And literally I go, watch this. And she just went, boom, boom, boom, boom, boom, boom, boom. And you did this. And we can help you with this. And well, maybe you should go this way and you should look at 2468.comrockstar and watch the way Joe did this and do this. And I'm telling you, the secret to that thing is the Piranha Marketing team. This is great. This is inspiring, and this is fantastic. The utilization of stuff that you do between this, between the game, if you will, at Piranha Marketing and the utilization of that staff and utilization of Piranha Central and all those things and taking the guides and using them as your resource. You possess this. It's not just them and you, it's yours. And they are the most generous people with their time and their information and their inspiration. And so the access there, I think, take advantage of that. It's like a tool that you don't use. And then all of a sudden you go to Home Depot and buy the tool again. You feel like such an idiot when you go back into your garage and go, oh, I should already have that tool. Right? There's no. The search is over. There's a saying that says, when you find the truth, stop searching that you found it and keep using this. And like, he was just. Dean was just talking about, run with it. Run with this one. Utilize it to the max so that.

Thank you so much. Thank you.

Ye. What's up, Bill?

Hey, how are you, Joe?

Good, good.

Bill Martin here from Boca Raton, Florida. Thank you for having me. I'm here to. Actually, I'm here to talk about a friend of mine's mining project in Arizona. It's called United Mines. It's a public company. And he has been working on this project for like eight years now. And he took it public in the last two years or two and a half years. But he never had a market maker, so he's got a real deal. At one time it was owned by Colt firearms. In the mid-1800s, it was the largest producing silver mines in the world at the time. But he's kind of dead in the water. And my job is to help him get funding so that he can get the mines in production. And so that's part of the reason why I'm here. And there's actually. It's written about in this book that was produced. It's called Samuel Peter Heinzelman and Sonora Mining and Exploration Company was written by Diana north from Arizona here. I don't know, like 20 years ago or so, but there's a whole chapter on it. And we actually produced 50 of these, like, silver coins to help put the word out. It's a commemorative to Sam Colt.

Wow.

And.

And you said you want to give me one of those?

Yeah, I do have one for you.

Oh, perfect.

So, I mean, really I'm here to sort of network and figure out. The challenge is there's a million deals out there, you know, and there's like lots of silver mines, too. So, you know, and this is a public company, so you have to be kind of careful about how you go about, you know, raising money, you know, and you got to be careful what you say in this, that, and the other thing. But it's a real deal. It's right here in Arizona. He's a good guy. Glenn Martin. No relation to me, Bill Martin, but nevertheless, I've known him for 10 or 15 years, and I want to help him raise money because he's going to do a lot of good things with it, too. He's already given to charities and what have you.

So you're. So your question is how to find VCs?

Yes.

Okay, well, I will. The caveat would be that is not my area of expertise at all. But what I would do in that particular case, because I do know. I mean, I have investments right now in about nine different companies, and I'm learning quite a bit about that. And I'm realizing that my skill set actually really does help advise people. Because, you know, even when we measured the amount of revenue back in 2001, it was written about it. Psycho cybernetics, just in the cleaning niche. At that point in time, my advice had generated over $800 million in sales. That was trackable. And at this point, what we can track, it's a little over 2 billion. But I never had equity in any of those companies and stuff. So, you know, I'm really taking a look at the power of advice, the power of relationship equity and things like that. What I would recommend you do is on Tim Ferriss blog, the current blog post, there's an hour speech with him and a panel of three other dudes talking about vc. And I would recommend literally watching that on how to approach investors, how to find them, how to set it up, that sort of thing. Now having said that, do you have any elegant ideas that you would offer?

Sure. I mean when you're thinking about that, if venture capitalists are the target market, you know they're not looking at more individual investors.

More individual investors. That's too small for venture capital. I got you.

So when you look at it, you know, I immediately my thought process for any kind of interaction like this is to look at the eight profit activators and start at the beginning, right. And go through who is my ideal target market for this. Now there are different target markets. Who would be, if you could describe somebody who would be the ideal investor for.

Good question. I mean the ideal investor would be like one or two people that could write a check for like a million bucks.

Right.

Do you know who they are? No. If you thought about it, I mean could you identify?

I mean they really could probably identify. I mean there's a lot of people out there, a lot of money. I just got to get the story out as the bottom line.

So, so here's the thing, you can start putting together the story and as we go through stuff here, you can use these couple of days to, to put together the story and actually think it through. I would also read the book the Startup of youf by Reid Hoffman just came out. He's the founder of LinkedIn. I've met him a couple times in the last three months because he's part of Singularity University and stuff which I'm now a platinum partner and everything. But that book would be really helpful to you right now. And what we can best help with is the messaging, you know, because it doesn't matter, you know what it is. There's three things you need in order to sell something. This is non profit investing or running just your own business mom and pop shop to a gigantic corporation. There's the product or service, in this particular case it's the investment. The second thing is the sales pitch or the marketing message which is the story. And third is the delivery system. And if you go through the eight profit activators, virtually everything runs through those eight profit activators Once you select and narrow your target market. So that's what, you know, kind of use this to formulate that story and put it together. And there are some things I'll think about that I'll tell you during break. I just, I just need to get the exact titles and stuff, things that I think would be useful for you.

Awesome.

Yeah.

I also want to say it's one of the lowest. It's got one of the lowest amounts of stock out there that's only like 15.3 million shares that were even issued and only 1 point, like 8 million in the float.

Yeah.

So. But I'm here because I think, you know, it's awesome and I'm anxious to implement what I learned.

Awesome.

Thank you. Thank you for having me. Absolutely.

Thank you.

Thank you. Oh, thank you. Please give these to me on every break, too. I will take them. Thanks a lot. This is cool.

Hi, I'm Susan Lobsinger and I have a company called USA Mobile Drug Testing out of Oklahoma. And I'll.

Can you test him for drugs while you're here?

Yeah, I'm juicing. Good.

Because I think the I Love Marketing episodes, I swear, I half the time I completely juiced.

Yeah.

Yeah.

But just to give a brief update on where I started whenever I started listening following your evil scheme here, the eight profit activators, which was, I think about eight months ago, it was set the I Love Marketing conference back in September.

Yeah.

My average revenues were $5,000 a month. And last month I hit 25,000.

Good for you.

That's awes eight months.

And my most recent project that I started, I'm kind of at a point to where I'm scared to. Not scare. Well, I. I am scared to move forward with it, not because I don't think it's a good idea, but because I feel like I created such a big thing that I need just the confidence to go forward.

And so what's the one or two things that you've done to go from 5,000 to 25,000?

Well, I started an email newsletter list and I started building the list through that kind of using the would you like a cookie? Type stuff and then doing some ethical bribes to get people to sign up for the newsletter that are from my target audience. I just got the template finished to do a hard copy of the newsletter also that's going to go out to people because people intake their input differently. And the one that I specifically want to talk about now that I'm kind of stuck on is joint venture. And the way that this whole thing started was, first of all, I was Having a hard time thinking how I could do a joint venture and who the best person to do a joint venture would be with. And what happened was I had three separate clients that I signed up, started taking them through my process and all that sort of stuff, which ended up me writing a policy for them to start a drug free workplace program. And I basically got taken out at the knees three different times. And it was really frustrating to me. And then I accidentally figured out that who I was being taken out at the knees by was an attorney group that was all the same attorney group and it happened to be the biggest attorney group in the state of Oklahoma that deals with employment law issues. And so it was really frustrating to me. But at the same time I was like, I know there's a lesson in this. I know there's a lesson in this. What do I do? What do I do? What do I do? So through my email newsletter list, I sent an email to the head partner of their employment law division at this law firm and asked him to comment on something in my newsletter list and told him who my subscribers were, which were his exact target market. Also let him comment in my newsletter about a specific law and then buttered him up a little bit through it, told him what an awesome attorney was and how they should all call him if they ever have an employment law issue. So he was super psyched about that. So then I emailed him and I said, do you guys write drug free workplace policies? I did the kind of like, do you want a cookie? Instead of trying to pitch him right away or whatever, he said, yeah, we do. And he told me how much they charge. I said, oh, do you guys enjoy writing drug free workplace policies? And he said, no, not really. And I said, yeah, I've read some of your guys. It's basically the same policy you give to all your clients. He said, yeah, so don't you think there, do you think there's any value in there being customized drug free workplace policies? He said, yes, but the time it takes to put those together is very challenging. Said, would you be interested in looking at a DVD project that I'm putting together that's basically going to help educate the businesses on how to put together a great policy and basically help them write their own policy all by themselves? And he said, let's do lunch. And I expected him just to be like, I'm interested or something like that. So we went to lunch and we talked about it and he's interested in putting their stamp on it to give me more credibility. But Now I need to finish the project, and, man, I just. I feel like so much pressure and I need to get past it.

That you're on the right path. It sounds like everything's going the right way. I mean, the whole. The thing that you've done brilliantly is rather than look at it as an obstacle and be confrontational about it, you've, you know, like Zig Ziglar says, you could get anything you want in life if you help other people get what they want in life.

Yeah.

Which is exactly the approach you took.

Yeah.

And you mentioned something where she just said pressure. So think of it this way, because anything worth being, doing that is bigger than something you've done before, unless you're completely disconnected and can compartmentalize it, which most people can't, including myself, will be a little scary and in some times, overwhelmingly like, wow, how do I actually take this on? But how are diamonds made by pressure.

Pressure.

Right.

And pressure treated right is a gift because you will not get shit done in your life if you don't have it. At least anything important. And Dan Sullivan has this great line where he says, irritated oysters make pearls. And, you know, so out of every irritation, frustration, irk, challenge, opportunity, overwhelmingly obstacle. There's a pearl if you create and not complain. And so obviously, the fact that you're even getting up and talking about it is you want to do this. You're just trying to do it right, not mess it up, make sure you can pull it off. So what's stopping you? What capability do you not currently have in order to pull this off? Or is it simply just confidence and you wanted us to say go for it?

Well, I think it's. Well, I know I can do it. I think. Well, I'm having some time commitment issues because I am doing too much administrative work. So. And I was trying to hire an administrative assistant by myself, and I realized that I don't have the time and all that sort of stuff to do that. So just on. Right before I got on the plane to come in here, I hired a staffing company to do that for me. And so I'm hoping that that will work out and really free me up to really commit to the projects that really get me going and that make me feel creative and can grow my business. Because I'm stuck at this $25,000 mark right now per month, which is awesome. But unless I free myself up, I can't grow it further.

Okay. This is a very different. First off, thank you for sharing that. And this is sometimes when you have to triage when you don't have enough time and people need to get stuff done. Elimination is a far better method of getting things done than organization. And Tim Ferriss writes about that in the four Hour Workweek. When I first interviewed Tim, right when the four Hour Workweek first came out, within the first two weeks of the four Hour Workweek coming out, I did an interview with him way back when and basically you may have to, you hired an assistant, which is great. You have a lot of administrative work. One of my processes for getting stuff done is I simply just ignore shit and I let things fall through cracks and I don't get back to certain opportunities or people that just simply aren't going to get me to where I want to go. And if some big gigantic opportunity presents itself and I know that that one thing is going to be worth a thousand times more than something else and I simply don't have the time to deleg or do whatever. You know what, I just drop it. I mean, will there be consequences? Yeah, I don't ever let anyone high and dry. I've never screwed anyone out of money. I've never declared bankruptcy. I've never had a situation, you know, I mean, from my perspective, I really do my best to make sure, you know, no one's left holding the bag or something. Most of the time, you know, it's, it's, I'll make decisions that if anyone's really affected, it's maybe my desire to do something, but now something bigger, better, whatever came along. So in a lot of ways you just may need to cancel appointments. You may need to say, you know, I'd love to get this thing organized or set up this database or do this and that, but this, if I don't handle, if I do this right now, this becomes worth 50 times more than all the other stuff. And so a lot of times people just organize, organize. And a lot of times just eliminate, you know, just eliminate it. Sometimes you get a new game that you're going to play and that new game is better than all of these other games that you think you need to do, but you're wired to just do them because that's habitual. That's how you do stuff. And more than anything, you know, sit down and create a not to do list. Because getting results doesn't take time. It's the not getting results that takes up all the time. You know, that's one of my favorite Sullivan quotes. And the other thing to use for a lot of these questions that aren't really simple questions like there's no simple answer we can give you for this. The one thing I will say is to give you a way to think about it. And Dan Sullivan says the problem is not the problem. The problem is how you think about the problem. If you had the free time, how many hours do you think it will take you to actually put together what is possible right now with this opportunity? If you simply just had the time. If I wave the magic wand over you, time stood still and you were granted X number of hours. What are the time and other capabilities you need to make this happen?

I think 10 hours of focus finder time to where there's no phone, no computer, just me in a room, highly focused, with the ability to take those 20 minute breaks. That's what I think it'll take.

Can you. On your. And how many. When do you need to do that? Get this done by. Or it's going to disappear yesterday. Yeah, but really, I mean, or it's.

Gone probably, definitely by the end of this month.

Oh.

Can you block out 10 hours that you can?

I will figure it out. I will work it out.

Well, of course you'll figure it out. The question is, can you can't or won't? I mean, can you literally not schedule that time to do it?

I can. I think the problem is who answers the phones and who does like handles the ongoing business and. Yeah, yeah, but what if you lost?

What, what if you got sick next week and you just got sick? I mean, you wouldn't still be doing that, right, if you broke your leg or something?

Yeah, yeah. So put your two hours a day of the focus finder for the next week is just, just has to happen.

Yeah.

Do the very best you can because see, that's the only way you'll get yourself out of that trap anyway. Because you need to now go pro. I mean, you're already pro. Like, you know, Steven Pressfield's thing, he's like going from amateur to pro. You know, part of this is just moving yourself up the ranks a little. You know, you're getting another degree in your black belt. And part of this is your, you know, you just, you just need to be resourceful and you already are. I mean, you've increased your revenue in your company from 5,000 to 25,000amonth in eight months. You're kicking ass.

Yeah.

You got a lot of stuff going on. So at the same time, don't even beat yourself up because you are kicking ass. I mean, is she not kicking ass or what? She's kicking ass.

Right.

I mean, any. Anyone here that's going to increase the revenue by five times. You know, most companies, they don't do that in five years. Most companies actually go belly up. They don't increase the revenue like that. But you took this on. So just keep going and, you know, be as resourceful as humanly possible, but block the time when people are like, I'm not reaching this opportunity. You got to ask yourself, what am I so busy doing that I don't take the time to do the things that matter the most? On a scale of 1 to 10, how would you rate this? 10 being the best, 1 being the worst in terms of opportunity and multiplying your business to where you want to go, how would you rate it?

Absolute 10.

10. Make out a sheet of paper then, and we'll talk about this throughout the couple days. Anything else that's in your life that's not an 8, 9, or 10 opportunity, get it the hell off your plate. So you can focus on the tens. You can't have an 8, 9, or 10 business when you're dealing with 1, 2, or 3 people. 3, 4, and 5, 4, 5, and 6 opportunities. You got to deal with 8, 9, and tens. And you got to treat your time that way. And if you're going to bring someone in, bring someone in and do your best to make sure they're 8, 9, and tens. And if they're 8, 9, and Tens, fire their asses and get somebody else.

Yeah, that's. I'm learning that.

Yeah, of course. And you know what? I could be right where you are and you telling me the same thing. Part of this is just having a sounding board and reminding you of what you already know.

Yeah.

Thanks, guys.

Thank you. Congratulations.

Yo, I'm Greg. Neal.

Boy, all I can say right now is that my life has changed so dramatically this year that it's. I'm all about just like paradigm shifting from paradigm to paradigm to paradigm. I'm in a position now where I basically put my disaster recovery business up for sale. Does anyone actually clean carpets in this group anymore?

Oh, yeah.

Yeah.

How many of you have cleaning and restoration companies? Oh, oh, yeah.

A lot of them.

Yeah.

Yeah.

No, I was impressed that things have shifted so dramatically because they have for me, too.

Yeah.

In. Basically in November of last year, things shift kind of dramatically with my disaster restoration business and decided to get into a whole different venue. And I've been doing. This is very interesting, sir. I actually bought six gold mines. Six gold and silver mines. And we got involved with Selling gold bullion and coins and. And vintage mining items and things of that nature. So I'm. When I'm.

I may invest in Peter Diamandis asteroid mining company.

By the way, I. I'm reading the book. It's pretty amazing. A little too sciency, the way you wrote it. I would suggest the next one be a little bit lighter, but hey, man.

As marketers, we've kept that thing on the New York Times since it's came out.

I know.

I bought 10 of them.

So, yeah.

Awesome.

Yeah, yeah.

So there's the next book underway. Okay. I figured there was.

But I'm here today, literally to just glean, you know, every single time I show up at one of your meetings and have been to. I've been involved with piranhas since almost the very beginning.

Yeah.

It'S me just showing up that makes such a dramatic change. Just coming up here and just sharing my heart and throwing it out there. I'm gleaning. I don't know you, sir, but I get that we're going to get to know each other. And I know you have amazing ideas and concepts that will assist me as well as everyone else in this room. But I'm here to make connections. I'm here to just put it out there that I'm open and teachable and I'm ready to glean.

So awesome.

Thank you.

Thank you.

Appreciate it.

Thank you. Hello, guys.

What's up, stud?

How are we doing?

Good, good.

How you doing?

Thank you so much. This is my first platinum 2.0. I am an avid. I love marketing attendee as well as I listen to a lot of the podcasts. So thank you so much. The reason, what I want to talk about today is I have a Vasani Consulting, which is basically it helps business owners tell their story and create systems. But I actually came up with an idea and it's actually for a phone app. And interestingly enough, it was after I watched Peter Diamantes 25k group information and then I actually did a 50 minute focus finder afterwards and I came up with the idea of recordable. And recordable is this app where basically takes inspirational quotes and it kind of makes them a little bit more mad Libby. So you actually take different words that you create and basically comes up with its own interesting quote. So the long and the short of it is the reason I'm here today is I put myself into a 90 day challenge and I want to generate $118,000 to charity as a result of selling this app.

Huh.

And I'M sitting right now at basically an email database of 0 for it. So what I'm really trying to do is I've done the math, and it looks like I basically need to reach about 10 million people through traditional email, so to speak. So that's the number that I'm really looking to achieve. I'm wondering if there's any other strategy or suggestions that you might have that might be outside of the email side to get to my goal of really reaching the number of people that I need to reach so that I could donate that amount to charity.

What's the charity?

Feeding America.

Feeding America. Okay. And, you know, I was thinking, you.

Know, viral video, YouTube scenario, something here, but go ahead.

Well, there's all kinds of stuff, but.

Yeah.

Guess where I'm going to start. Profit activator number one.

Yeah.

Who's your ideal target market for this?

I mean, ideally, it's. It's really anyone who's really into inspirational quotes, but if I need to get more specifically.

Well, yeah, you have to get more specific because that's hard to. You can't. I mean, you can't. I don't know why I'd advertise for people that are into inspirational quotes.

I would look at more people that really attend a lot of the personal development seminars.

You need to get a little more specific than that specific, because there's all kinds of personal development seminars around a specific topic.

What's your pitch for the app?

Tell us.

What's the. What's the app going to do? What. What does it do? What will be, you know, when you take these things. The whole process.

Yeah.

Select. Who's your ideal target market? What will be a dream come true for them? Regarding. And. And are they. Who's the group of people that are sitting around saying, I wish there was an app for what for.

Yeah, I guess that's where I look at. That's where I need to get.

Yeah.

Focus.

Do you know? I mean, what would you. How would you answer that right now?

What does it do right now? Like, off the top of my head, I'm really thinking specifically, I would say the Tony Robbins seminar attendees just. And as far as looking at what they're going to get from it.

Yes.

It's a way to be inspired and also kind of have a fun opportunity to share something that they created as well, because they're good.

Well, what I would say is if you want to kind of get to Tony, you know, he's very good friends with Tony Robbins, plays golf with him and stuff, so Basically, I would take the.

Is the product.

Does this app exist?

It's currently. It's actually within a couple days of me receiving it. Yes.

Okay, first off, if it actually works and it's cool and it's kick ass and people want to share it, that's one thing that has to be. It has to be a great. Secondly, I would pre populate it with your selected target market, people that have relationships with many other people and put their quotes in it and tweet them and Facebook them and get it to them, get it to their assistance, get it to everyone and just boom, have them be like, wow, that's pretty cool and have it start being shared, you know, so, you know, if you actually got, you know, Tony to tweet it to his list because you quoted, you know, one of his, you know, whatever. Live with passion. You know, whatever.

So how would you take live with.

Passion and turn that into. What would your app tell it to do? Would it be like a. Would it Yoda eyes it or something? You ever seen the Yoda apps where it takes anything you say and turn it into Yoda language?

No.

That's awesome.

You got to do a search for that and see that because there are literally millions of people that use that now.

Yeah.

I'm serious. Like there's a giant community of people that are in the freaking Yoda app.

That I need to look into.

What's that?

The Yoda app is what it is.

Yeah. I don't even know if it's an app, although I know online it's a converter. It's a language converter on Google. If you could, you know, convert, you know, anything in goo in Yoda.

Why?

I mean, it's hysterical.

Yeah.

Yeah.

Don't ever drink or do anything weird with, you know, because you might stay there for hours.

See that? Yeah. But the danger that I'm sensing is that, and it's not something that's unique to just what you're doing that people have. You've got your objective of you want to raise this money for charity. And then it almost sounds like when you're saying that, that, well, that should be enough. That's going to take it, isn't it? But the reality is the vehicle that's going to get that still has to depend on the selfish needs and desires of your target audience in order for anybody to do anything. The only reason they're going to do it is for their own selfish reasons.

Right.

So you either. It's a, it's a fine line when you're doing something for. For charity that you think, oh, well, that puts it in a whole different. Different category.

Yeah, we don't have to market.

Yeah, we don't have to market anymore. It's for charity. Everybody, I mean, everybody's gonna do that. But you still have to really think through the process of who is this for? What would be a dream come true about this type of an app for that target audience? What would be the thing that they would really want? How can I compel them to come check this out. How can I educate and motivate them so that they'll want to download this.

App.

To use it incidentally to that the money is going to get raised for your charity, you know?

Yes.

Yeah, that's the thing. Doing something for charity is not a bypass to really doing the work of creating an incredible product and doing the great marketing for it.

Yeah. So put together something absolutely kick ass. Identify a target market and put together an awesome video that explains it. Because it's one thing to have an app, but there are a million apps out there. And so, you know, literally put together something really compelling that is like, wow, you know, I've got to actually use this and assemble it. So, you know, anyone that sees it thinks this is the bomb. Because if you don't get that, it doesn't matter. Does that help?

Yes. That's perfect. And that's what I'm really looking forward to doing over the next couple days.

Yeah. And I look forward to seeing this app because it sounds really interesting.

Thank you so much.

Thank you. Thank you. Awesome.

What's up, dude?

Hey, I'm Nate Parson. How you doing? Joe. First time I met Joe was I met you back at Evan Pagan's guru boot camp. And first time I heard about you, Dean was on Persuasion masterclass with Evan Pagan. So I got a lot of value on that. So I started a company, an organization called the center for Confidence. And I'll tell you how I got to here. A couple years ago When I was 19, I started my first how to make money ebook. I was in the biz op niche and I sold several hundred thousand dollars worth of that product. But it didn't really fulfill me in the way I felt like I could give value. So I started traveling the world. I met a girl, immigrated her to America from Poland, and we got married. But then it didn't work out and that totally destroyed my business. My focus went off and so I decided to walk away from that business so that I could pursue something I'm actually more fulfilled with. So I closed the door officially 18 months ago. And then I started doing coaching. Started coaching on how to make money or no Internet marketing advice because I got really good at copywriting through this product I launched. And then I started coaching on dating advice for men and then also breakup advice because I was trying to get over my breakup. So I figured you teach it, you learn how to do it.

So.

So while I was coaching in these three niches simultaneously, I had a meetup group last year, three of them. I learned that in all three of these niches there was one profound problem that was ever, ever going through them and that was a lack of self confidence. And that was disempowering beliefs that caused lack of self confidence. So you know, I studied a lot of Ebenhe says, you know, follow the stream up and find that gold piece of that nugget that you can target. And so that was it, the lack of self confidence. So I spent a lot of time researching how to build self confidence and self esteem. And miraculously last year I found a method for eliminating beliefs that cause any sort of disempowering emotions. I've tested it with 50 people now and it works 95% of the time so long as they're willing to play this game. Which is why I founded the center for Confidence, because I'm committed to empowering self confidence and high self esteem for everyone. And so I'm. Where I'm at right now is I have a dilemma between my two product ideas. I'm creating a product on how to get over a breakup because I've realized that pain caused by a breakup is simply due to a belief. Usually like I'm not good enough or you know, I'm not worth it. And the breakup just reminds them of that. So I can apply this method to that and I've started doing that. But I'm also, I also want to take this bigger and I want to create like a practitioner's method that, you know, other practitioners can use this belief, this method on. And so question for you is, what do you think would be a better approach? Should I narrow into this breakup niche? Because there's a real need that's being unmet here. You know, there's all this stuff about how to get in a relationship, how to thrive in a relationship, and nothing about how to transition after a relationship ends versus, you know, creating this into a practitioner's method and letting people do it however they do it. What do you think would be a more effective long term business model?

Well, for one there's this strategy method which Dean could really speak to based on what he did with stop your divorce. The other part of this though, before we get to that, is if you could only work on one of these for now or for the rest of your life, that you could put the most energy belief like who do you want to be a hero to? Sort of question, which one would you choose? You know, which one are you more excited about when you think about both of them? Because you can decide which one if it was simply a money issue and what's the more hyper responsive niche? I mean, you test it in the marketplace and see, you know, it's like write an ad, put it out there, see who responds if you get more into the breakup versus the other, you know, but if it's simply like what do you want to do? Or are you right in the middle? You just have the hardest time deciding.

I'm more passionate about just talking about beliefs and building confidence as applied to all niches.

You know why?

Simply because there's no place to go to learn how to build self confidence.

You want to hear an interesting statistic too? Do you know the category?

Do you?

Yeah.

It's funny, huh? Do you know what group? You know what group in America has the highest levels of self confidence?

What group?

Yes.

Millionaires.

Black males.

Black men.

Yeah. Who has the lowest level?

White men.

Jewish. White men.

Jewish women.

Who makes the most amount of money? The Jewish white men. Who makes the least amount of money?

Black men.

Statistically.

Interesting.

There's a lot to be said about. Is the making of money have anything to do with not having a lot of confidence? So it depends what you want the result to be. Now most people don't talk about this shit, but it's really quite interesting if you actually think about it because you.

Think about what drives people.

Is it fear? Is it they, you know, I don't know. But I think feeling really good about yourself and having confidence allows you to excel in particular areas. Okay.

So.

And it's where the confidence is applied because you can have confidence with picking up women as an example, as you know, but no. Have no skill whatsoever making money or maintaining the relationship.

Right. Totally.

Okay, so what I. So having said that, picking the thing that you're most interested in, I think is really, really critical. Now saying that you, you literally are a master at this sort of stuff.

Right.

So what would you tell them to do?

Well, part of the thing like you're, you're. I can sense because I know, I've been there in that same situation, that sometimes you're torn between what you know is financially the best path and then what you desire as intellectually stimulating as perhaps the best path, which is to apply this to the broader field, to take it as, you know, as wide as you possibly can. Even though you know that in the short term, meaning you know, focused effort on one path is, is the most financially rewarding initially that it's easier for you to take this self confidence idea, go as deep as you can, and completely dominate the breakup market totally. But it's not maybe the thing that's the most stimulating to you, you know, and that's what I always have to, you know, remind people that there's a balance that you have to reach in that a lot of times people are in business more to entertain themselves than to sustain themselves. And that entertaining yourself is a luxury that you can pursue after you've set a baseline of sustaining yourself on a perpetual or permanent basis. So if you can overcome and harness that energy and desire, you have to be broad with something and channel it into going deep with something that can lay a foundation for you so that now for the rest of your days, you can focus on doing whatever entertains you because you're already sustained. Now, I don't know what your financial situation is, but if you're in a situation where having a long term sustainable income base that's going to provide for your lifestyle needs long term or permanently, that's a much better place to come from. See, because we're most often, especially when you're not at that place, when you're at a place where you need to bring in money, where you need to create money, sometimes the desire to be broad is counteractive to that totally. So I look at it that sometimes.

Oh man, you need to stop that.

Running a, running a successful business is boring sometimes, you know that it's like it's not the most entertaining thing, especially if you are an intellectually, a guy who loves to be challenged intellectually and figure out how does this apply to, you know, in your mind, you've already cracked the code for the, for the breakup situation. And now what's intellectually challenging is how can I apply that to weight loss or to the next thing or. Yeah, this applies here, or this applies here. And you want to go, you know, wide about an inch deep all the way around the whole universe. And you get to that, you know, I don't want to own all the land, just the land that's next to mine, you know, and there's no End to that where your mind honestly doesn't care what it's thinking about. You have a mind like I have a mind like Joe has a mind of infinite capacity for challenging ideas and to come up with ideas and solutions, but your mind doesn't care what you focus it on, you know, and it's just as challenging and stimulating to focus on the next challenge within that niche than it would be to, to go broad. So that would, that would be my take on that.

That's what I'm trying to say. And, and here, here's the thing too. And so the. So for the time you're going to be with us, really think this through because I think it'll help, you know, get some clarity. And that's one of the reasons actually come here and spend a couple of days because, you know, you have, you have some things you think about. And also I wanted, I wanted. Dan Sullivan is the one that actually told me the stats about the black men and white males. And I want to get the exact thing because I'm not sure how much of it was self confidence and self esteem, but it's self esteem and confidence and I want to get it exactly right. But I would get that because I think that would be really useful just for you to know the statistics of how people actually feel about themselves. And I actually think that because we talked about this, the heartbreak thing at the meetup group the other day, I actually think people that, you know, you can really help a lot of people if you get it right and you get the marketing down and you set that system up. But you're also very creative dude. That might take as you just want to do a bunch of shit and things that are most interesting to you. So let your, let your misery be other people's advantage from what you've gone through and stuff, but figure out really the best model and all of this is testable. And I think you've got money to play with, act intelligently, but don't piss away things too much. One thing that I think is really important is don't ever lose your audience. Once you've got an audience that you want to cater to, make sure you, you know, you nurture them. Because as Dean said about a business being boring, I mean, Craig Fort really drives that home. You know, I have a friend named Craig Fort that just, you know, has made so much money and is such a smart guy and he sticks to his knitting. And if there's any mistake that I've made in my career is I tend to just Pursue things because they're really interesting and really cool. And then now, thankfully, I've stayed with some things that actually consistently have always made money. But, you know, be careful of that, because there's a lot of people that will say, yeah, you know, once you get it to a certain point, you know, it can. It can be kind of monotonous. But, you know, it depends. Do you want to be well known or well paid? And that's a distinction everyone needs to make. You know, do you want to be well known or do you want to be well paid? And there's a lot of ego that comes with the advice giving sort of business.

Well, you made a very valuable point, though. And I'm definitely more committed to making a profound difference on a specific area, such as the breakup advice niche. So if I was to choose, I would definitely choose that.

If you can take that and solve that, because that largely is a local business, that people are going through breakups in every city in America. Every city in the world, really. That could work on the practitioner level as well. If you could crack one of the things, the provocations that you might have is, where do you live? Just down the street here in Phoenix. So one of the things that one of the provocations you might have is, what if my business business was only in Phoenix? What if I only could work with people who are going through a breakup in Phoenix? How would I do that? And when you crack that code, when you get that method now, you've got not only the advice and the solution that you can offer to other practitioners, but you've got a way to market it to get them people to help, which is far more valuable than even just giving them some kind of certification or some kind of training on doing this. Because so many times people have certifications or courses like that where they teach people how to do something. They don't teach them how to get people to actually help, you know? So if you crack that code.

Okay, you notice the time? Dean, we are already over.

Let's go. We're not over yet.

Yeah, we are.

No, we're not.

We're four minutes over.

No, we're not.

See that red thing right there? It's time for a break.

We're plus four on our break, but we're not plus four in our episode. I'm keeping the episode time.

Can you guys go for about another six minutes?

Is that okay?

And then we'll take a break.

All right.

Is that helpful?

That's very helpful.

And we're going to be seeing you a lot anyway, because you're coming all the I love Marketing meetup groups and so, so frankly, even if you're, if you're more confused now than you were before answering the question, that's fine by me.

Thanks a lot.

No, thank you.

Has it been helpful?

Very much.

Okay, thank you, thank you, thank you. All right, we'll do these ones guys, as quickly as we can so that Dean is satisfied and that all of our I love Marketing listeners are hopefully happy.

I appreciate that. My name is Justin Starboard from East Bay Marketing Group and flew in last night from Maine. So it's a long, long flight last night.

Thank you.

We, my partner and I, we started working this year with the Edison Awards and full disclosure, we just became members of the Piranha Marketing Group in January, February. So this is our first one. So I know I didn't quite follow the rules, but we're really excited to be here and one of our part or our clients, the Edison Awards work to recognize and honor innovation and innovators from around the world year after year. This was their 25th anniversary and we were fortunate enough to be their official nominations partner going forward. So we just helped put on there. And we're going to talk about this. We were one, we took part in your sprint as well. So we're going to. He's actually going to talk a little bit about that this afternoon. So we're excited about that. That said, we've had the opportunity to talk to, you know, Fortune 10 companies, Fortune 500 companies and guys in their garage for the last six months to introduce them to, you know, the power of Thomas Edison, helping and working to leverage the awards based on celebrity. And Edison started off in his garage and worked and, you know, he created an empire, five different industries, 1093 patents in his lifetime. He had a team behind him to do that. Well, we look at ourselves, we're part of that team. In fact, they asked us to roll up our sleeves and be a part of the event. In fact, when it was kind of cool, during the event there's a Meet the Innovators forum and then the awards gala. Chris Anderson was the from TED Conferences, was the achievement award winner. I was fortunate enough to put him in a new Fisker Karma this year to get him picked up for the event.

Wow.

Drive all over New York City.

It was a lot of fun.

We've had a really good time. Our next so the awards are done and we pick them back up in September. We know we established means to bring in new nominations this year. We developed some strategies and systems to do that. So it's not just me or him picking up the phone, calling these cool companies like IBM, Watson or CBS or whomever. What we're looking for now that they're over is Edison Awards seals is what we're working with and how to leverage winning an award, gold, silver or bronze, and how to work with those companies. We had CBS on the phone on Thursday saying, all right, we won this great award. Now what? You know, they paid a whole bunch of money to be a part of it. And so now we're working with them to leverage how to use that, you know, seal of approval or seal of winning.

So that's your question?

Yeah, that's the first question. It's two part. How do we leverage those great relationships that we've made literally with the. I met Leslie Munase, the CEO of CBS a couple weeks ago as well. How do we leverage those two things, one for our client and the award winners and then two for each Bay Marketing and all of our new contacts into new business.

So ultimately, what is your business? What is what? Where's the money?

Well, with that, that's one client. What we do is we work with small businesses to get new customers. We take instead of. We get paid up front, but there's also commissions and doing their sales and marketing. So we'll either do it all for you. And that's really what our, our core business is, is developing the system and being part of that for them and earning commissions ongoing.

Do people execute on what you teach?

Yes.

And they get results with what you teach?

Oh, yeah, with the Edison Awards, I mean, we, we brought in, we helped them bring in. We doubled their size this year.

And you have compiled case studies and you can show how people actually utilize what you do, that they produce a particular result. And you can show that to these people.

Well, with this particular client, the Edison Awards, in leveraging their winnings, this is our first year doing this. We just finished the awards last year, last week. So the next step is working with them to leverage that. And that's where, you know, we have some ideas, but I'd like some guidance or advice.

Well, the way that I do like my contest better your best is there's an incentive for somebody to win something if they follow a particular process. And they. And the reason I actually started doing better your best contest, truth be told, I needed a way to get rid of a car that Bill Phillips had given me. And I wanted to, I didn't need to get rid of it. Actually, I just thought it would be a pretty clever way to incentivize people to better their best. And so I came up with the better your best thing. And we, you know, the model is offer a prize, offer a recognition so that people can be recognized. Because when people do good things, they like to be recognized. That's where gold medals and prizes and everything come from is, you know, Peter Diamandis, you know, X prize incentives. Whenever you incentivize in a competition, people simply just work harder. They put more of themselves into it. So there's not per se a magic formula. It's literally just defining what it is, what's going to happen when somebody competes. And it always makes people better. I mean, you know, anyone here that's not doing the better your best contest, you're literally, you're shortchanging yourself by not doing it. And I guess, you know, in the time we have available, which, see, we're already past time, I would almost say, you know, when you start seeing us go through the sprints that you see people up here, a lot of the answers on how to do what you're doing, you're actually going to learn them here. You're going to kind of see ideas. And so, you know, part of my thing would almost say it doesn't help people listening to. I love marketing, but it does create some pain as to why they're not here.

They should be here.

Yeah, I actually think your question is going to be answered more so as you kind of sit back through the next, you know, two days and you'll, you'll kind of see, and I think you'll actually see a model that is quite applicable. And as far as approaching the person, I mean, you know, it's the same way you do any sort of joint venture. What's in it for them? Why should they back back it? And being able to have the languaging of that in print, on video, and that's how you enroll them so you can show how.

And then what about using it with, for example, Lowe's or helping them do an aisle display on other products for maybe the startup or the guy that doesn't necessarily. How do you build value to that? You know, we've done stuff with Kroger.

Before where, well, you see which ones are already working successfully. And whoever in Lowe's makes the decision to do that, you simply have a conversation, say, here's what I want to do. What are some things that have been done in the past that have worked successfully? And then, you know, obviously have it have your act together before you make that presentation. And I mean, you know, I would throw the same thing back to you. How does it help them?

Well, it's a third party distinction that's quite, you know, recognizable as and has a lot of value behind it. So that's our pitch to the company, why they should purchase it. What we're looking to do is what are ways in which they can use it and leverage it to help them generate new business for their customers like cbs ecomedia. They're a giant company.

Right. But.

How could we position that as a branding opportunity for them in a partnership? You know what I mean? Those are the things that we're looking for. And if that's going to be answered in the next couple of days, that's great. That's why I'm here. That's why we became members. That's why I was looking for some pointed advice as well. If you had.

Yeah.

That.

I think it. Was there anything else you'd want to add for now?

No, I think you're. I think it all has to begin with the end in mind. Like part of it has to be. When you're engineering this, who's going to be as a recipient, somebody who can really take advantage of. Of this and how can you help them take advantage of it? You know? So, yeah, we're gonna definitely talk about some things that you can do over the next couple of days.

Thank you very much.

Cool.

Thank you. Thank you. Now we're in this situation. Why don't we do this? And I feel very bad. Jeremy. We're actually. If we take a break. Well, let's answer their question. But can we do it after break?

Sure.

Yeah.

Because I think if we keep going, there's going to be people in the room that are going to be very mad because they have bladder issues.

Exactly.

Is that okay? Sorry, Sorry.

Let's wrap up for the people at home.

So. So everyone at home, we're going to wrap up and that's going to. That's going to basically take this process. But you know, Dean's going to do it. What are you going to say?

Dean's going to do it because we're going to hurt people's feelings.

Right, right. It's your fault.

Yeah.

That this has to come to an end like this.

Yeah.

Well, you know what? And I hope you've enjoyed listening to this episode.

Did you guys like the Q A? Was that useful?

Okay.

It's always.

Yeah.

Now imagine, you know, we've got 100 plus people here who we're going to spend the next two days going deeper into, into processes. We're going to go deeper into ideas and, and sharing and masterminding and the value in being around a group of people who are, you know, taken their business and five times that in the last, you know, since being involved is, is a great room to be in, you know.

Yeah.

And, and you know, I was at. Where's Kevin Donahue? See in, in the room. Where's he at? He's out there somewhere. You know, we're having a conversation about, you know, how do you, you know, what sort of person has success with learning environments and with tools and templates and things like that, you know, and it's people that are willing to actually do something with it. He was talking to someone. I don't even know who. That's why I was asking if he's in the room where he was explaining my story. When I was a dead broke carpet cleaner early on, I spent eighteen hundred dollars in 1992 to hire a copywriter to write my first version of a consumer awareness guide. And I had no idea what was going to happen. But I did know that the canning and cloning concept would change my life. And it has, you know, it's been one of the most instrumental things. And so, you know, part of how do you figure out how to do anything? I mean, everyone here would not come here if they didn't have a bigger future goal in mind. And there's a variety. Everyone here is for different reasons as to why they're here. And many are here for the same reasons. Like how many people in the room are here because the getting of money and making money is like one of your objectives. How many of you are not here because you don't want any more money? How many of you. There's another reason why you're here other than make more money. Okay, shout out. What would some of those reasons be? Free time. Yeah, what else?

Free time.

Okay.

Plan the future of your company. Implement.

Give back Impact.

Oh, okay. I thought I said I hope you don't say give back. I hope you're greedy. No, that's good. Impact. Absolutely. Yeah. So the point is you're already doing what you need to do in order to get to where you want to go. I swear, after having, having read so many books and so many seminars and so much personal development, everything, I literally think the half the battle is simply showing up. I mean, it literally is that Woody Allen thing. You know, 95% of success is just showing up because the process is just going through it and showing up here. And so most of the things that you could ever think you have challenges with can be either completely figured out how to eliminate them. Not that you're going to eliminate them in two days, but you'll get the roadmap and the blueprints on how to do it simply by showing up here. And so, if there's anything I could advise people is don't try to overthink it. Just put yourself in the environment, be a great sounding board. And when we take a break, go and talk to people and think about, you know, the very best practices that, if you had them, if you put them in place and your business would totally, you know, make make the big shift. So that's it. Perfect.

Thank you all.

Let's take a. How long it.