The One With Karen Jacobsen - I Love Marketing With Joe Polish And Dean Jackson - Episode #146

I'm dean jackson, he's joe polish, and this is the I love marketing podcast. Hello, this is Joe Polish and welcome to an interview I'm going to do with my good friend Karen Jacobson, who's awesome. She's the GPS girl. She is the Australian voice of Siri. And you've come into Tempe, Arizona for something you're doing with the National Speakers Association. And this is like we got together for breakfast and let's said, let's do an interview. So this is like an off the cuff interview.

You recalculated your schedule completely to accommodate me and I appreciate that.

Yeah, absolutely. Well, before we get going, now that you've said something I want to try out here because you are the voice of Siri on my phone here. So let's see what happens. Hello, Siri. Do you think I'm sexy?

Very much so.

I like what I'm hearing here. Okay, now, so for people that don't know you, who is Karen Jacobson? What do you do? How'd you get started in all this? How'd you end up on 100 million GPS's, iPhones, all that stuff?

How far will I go back? Well, I'm from a town called Mackay near Australia's Great Barrier Reef in. And when I was a little girl, I was seven years old, I saw Olivia Newton John on television.

Wow.

And my life changed.

That was your inspiration?

My life changed. I knew what I wanted to do at seven. I knew I wanted to be a professional singer and move to America.

Wow.

And I had direction.

Yeah.

And so that was my mission.

Well, you kind of accomplished that then.

And I accomplished that, but I didn't expect totally unexpected to get an audition. And you know, I had this client, they were looking for a native Australian female voice over artist living in the northeast of the United States.

Wow.

I went to the audition, I got the job, and now my voice is in over 100 million GPS units and over 200 million iPhones, iPads, Apple products right around the world giving people directions.

Yeah, that's great. That's great. So I mean, what is the best part of it and what's the strangest part of this? I mean, knowing that every day there's like millions of people that listen to you.

The best part is that almost every day somebody will reach out to me or come up to me and want to tell me about their relationship with their GPs and they will tell me about the wonderful trips we have taken together. So they've humanized me as part of their family and Part of their everyday life. And, and it makes sense. You know, you're on a dark road at night, alone, you're lost. And there's a voice in the GPS that is, is, that's your buddy, right? Your guidance system. So I get it. But it is, it never fails to delight me.

Could you ever think back like a decade ago and ever think that something like this would ever, would it ever have crossed your mind?

It's so wild.

So was this luck? Did you kind of, did you just do a lot of the right things or how did you, I mean, did you stumble into this or were you very strategic?

Well, this. No, this was very unexpected. But when I was a little girl, I dreamed really hard that one day my voice would be in car radios and, you know, on the radio all over the world. And my songs, people would be on people's lips and they'd be hearing my singing voice and my songs that I'd become just like Olivia Newton John. So I really believe in the energy of that kind of intention, but I guess I wasn't quite specific enough and my speaking voice has ended up in all these GPS's instead. So it's, you know, I really think that it's an amazing piece of unexpected fortune that this has happened and I could never have imagined. And it's such a unique experience.

No, totally. No, I mean, I wish I was on like just, you know, maybe 20 phones all the time.

Are you jealous of the power I have?

Yes, I am actually. You yield a certain type of power I did have. No, it's awesome. So now you actually, you're a professional speaker too?

Yes.

So you're actually in town doing some stuff with National Speakers association and you, you do a talk on how to be your very own gps.

That's exactly right.

So let's talk about that. I mean, so I mean, let's give the people that are watching this some specific strategies. Most of the people that listen to I love marketing genius network interviews, wherever this is going to end up, they're entrepreneurs. They're trying to make their way in the world they live in. Mostly the results economy, not the time and effort economy. They get paid based on their results and where you go and how you get there most effectively determines your success, happiness and everything else in life. And that's what you're teaching people how to do. So let's talk about that stuff.

Well, I believe that you can recalculate at any time in life, in business, just like you can when you're driving your car. So I talk a lot about recalculating and you know, wouldn't it be great if we had a GPS for everyday life?

Yes.

Like something that would give us the answers, the directions, what steps to take every minute of the day. Would you like one of those?

Yeah. And it's getting closer with sitting.

It is getting closer, exactly. But I really believe that we, each person has that right. And that it's a, it's a question of being able to be in tune and listen to our inner GPS and to get, get through that static, that noise, that overwhelm of life that gets between us and what we really know to do, what we really know is right for us.

Okay, so no matter how lost somebody is, no matter how far down they are, you feel they can recalculate at any point in time or is there a setup, stage, or how would you, how would you look at the starting point?

I like to say it's never too late to recalculate. I really do. And I believe that, yeah, it can be the most dire of circumstances and it's one step at a time. Yeah, you know, it's one action. You know this, it's one, one action at a time. Things can be not going the way you want them to. You could be frustrated, could be upset, you can just not feel like it. And as entrepreneurs, I have all of those experiences in a 24 hour period. But what are you going to do with that? Are you going to write the day off? Are you going to write the month off or the year off? Or are you going to recalculate? It's an opportunity to have a do over, to begin again, to refocus. So I love to teach people how to recalculate in the moment on a daily basis for those little moments of recalculating as well as major life recalculations.

Okay, so I love this analogy. I mean, what a great way as a starting point, because every person that's watching this probably has some area where there's messes and they would love just to start over. Yeah, they would love to just. Okay, where do we go from here? And so making that course correction, you know, what are some of the obstacles that stand in the way of people either recalculating using your words or even believing that they can, I think.

Well, I have the five directions for recalculating. Okay, let's go through that. Let's go through the five steps. So the first one is to notice that you're off route, to simply notice, to be aware to be paying attention enough that you get that, hang on, this isn't going the way I want it to go. Because sometimes, you know, we've all had experiences where we're just kind of going through the motions and there's a voice in the back of the head saying, hang on, this is not. This is not right. And we ignore it. And it's being able to hear that, pay attention to that, notice that, and go through the process of recalculating then rather than letting things go too far off track. Right. So noticing that you're off route is the number one.

Yeah. Just awareness.

Just number noticing.

Yeah.

Okay, I'm off route now. What number two is to be willing to change direction. And I say that this is the most difficult one, you know, being willing. Because you can know that you're off route for years and you can know even what there is to do. But if you're not willing to take different actions, if you're not willing to change direction or to make a change, forget it.

So where does willingness come from?

It's a choice.

Do you think it's a choice that's forced upon us sometimes from too much pain, or is it normally? Because I wonder how many people willingly become willing?

That's a really great question. Yeah, I think that it is. It can happen in two ways. It can be. Circumstances become such that it is too painful to continue down that road, and it's actually slightly less painful. It seems slightly less painful to become willing to make a change.

Yeah. Or you're out of gas and you. Then you have to walk. Right. You better be willing to walk or just sit there.

That's right.

That's great.

But it's all that. That's a choice. Being willing to make a change, being willing to change direction. And also sometimes we will think we're headed somewhere like I was. My whole life was music. I'm a singer and songwriter by trade. That's all I ever wanted to do. It was my first love. And I, I, you know, I recorded eight albums on my own label and I toured with. In fact, that's the first time I was in Phoenix. Was in the opening band for the Cindy Lauper tour across America and sung the national anthem at Giant Stadium to 80,000 people and Dodgers Stadium and Fenway park and Madison Square Garden and all of these places. Like, had all these great things happen in my music career. And then I get this voiceover job and my voiceover. My voice ends up in hundreds of millions of devices around the world. And I'm Like. But hang on. I'm a singer songwriter, right? So number three is to clarify your destination.

Clarify your destination.

Like, are you headed where you thought you were headed, where you wanted to be headed, or has new information come in, have new experiences happen in your life or in your business that you really need to clarify that destination? And maybe it's changed. And for me, that's what happened. You know, I had my voice in the gps. I've got people coming up to me, so connected to me, delighted to meet me, entertained by it. There's so much fun around it. So I took a look. In clarifying my destination, I'm like, I set out to be just like Olivia Newton John, but if I zoom out to the satellite view, there's something bigger for me now. There's a bigger impact I can make and in different ways that I hadn't expected to be a part of things.

You know what's great, just listening to you, too, is just how good you are at parlaying opportunities that present themselves and then turn them into something even greater. Yeah.

Well, thank you. Coming from Jo Polish, I love that. Thank you. But it took me a while to see it, and when I. Then I put together. Hang on a minute. I've got this lifelong love of personal development and directions in life and in business, and here I am giving directions in the car. Let's marry them. And I could see that there was a brand to be developed, and I was a bit scared of that because it was like, me, little old me, I'm just a little girl from the other side of the world, from a town in the middle of nowhere.

Yeah.

What am I gonna. Who am I to tell people how to live their life or what direction to be headed? But like, all of us, we've all had experiences and we all have information, and we can all make the journey just a little bit easier for somebody else. And we'll have information that can impact people's lives. So that was a real process for me to get past that and to be okay with that.

Let me stop you for just a second, because there's so many people, they do have that voice that I'm not good enough. I'm not qualified. I can't do it. They're waiting for someone to give them approval. You know, I have a piece of art on my wall from Hugh McLeod that says the best way to get approval is to not need it. And a lot of people actually think someone has to grant them permission to do stuff. There are some situations where maybe that Might be something to look at. I can't think of much for myself void of. As long as it's legal, moral and ethical. I mean, do whatever the heck you can do, want to do. As long as it creates value for other people. I mean, go for it. But there's a lot of people that just get stopped by that. What advice do you have for them? In the process of clarifying your destination, wanting to go there when it says, well, I'm not good enough or whatever. How did you come to grips with that?

Oh, my God. Well, I've dealt with chronic anxiety my whole life. So when I was a little girl, I would be coming up to a performance, like a concert or a piano exam or a singing competition. And my abdominal pains were so extreme that I would have to be home from school for a week at a time.

Wow.

That's how bad it was. And I would be sent for every medical test that they had invented at that time. And after every round of tests, the doctor would go out to my parents and he would say, your daughter, there is absolutely nothing wrong with your daughter. It's just nerves. And so that I have been able to manage that over time, but boy, has it been. It has been no picnic, you know, and it's really only in the last. After I moved to New York 13 years ago was when I really started to get that fully handled.

Yeah.

As a performer, as a singer and a songwriter. And then when I got into speaking, I dealt with it all over again. And so you want some tips on how to handle that?

Absolutely. You know, by saying that too. When I first started public speaking, I was, I mean, just scared to death. Right. I mean, it was just nerve wracking. And I remember the very first time I spoke, I was sweating profusely and it never stopped. People are like, oh, after the first five minutes you get, I mean, I was like just so. I was so anxiety ridden the entire time. But I also remembered something. I don't even know if this is true, but I heard that Johnny Carson threw up at least once a week during his entire career. Now I don't have any. I don't know if that actually really happened, but just believing that even someone like that. Yeah. Would still have that. And then there's many people that you realize. Yeah, before actors, entertainers, singers, I mean, you name it, that they, you know, I realize, you know, the people that get rewarded, it's not that they're not scared. They're just playing the game. Right. They're out there doing it. So you reminded me of that. So. Sorry, I didn't mean to cut you off.

No, that's fine. And for me, around that time when I was moving to New York, I was working with a vocal teacher called Kerry Bedell, an amazing singer from Australia, and I was really fortunate to work her. And I learned at that time that 50 rehearsals equal one performance in value. So I knew I needed to overcome this problem. Like, if I was going to move to New York, which I did at the age of 31, I needed to handle this once and for all. Because here I am moving to big, bad New York City on my own at 31, with a suitcase and a dream and knowing no one, you know, virtually nobody. And I was. I wanted this big performing career. So I set about performing anytime, any place, for money, for no money. Put me on as, you know, a guest over here, let me do a song, a cameo, you know, a whole concert, and I got it handled.

That's. That's awesome.

I desensitized or demystified that process so that I was always, and this is my big tip, always be performance ready. Yeah, always. So that somebody can call you and say, get up on stage. We need you to say a few words to this group. Can you, can you please do this? You know, honor this person at a family gathering, whatever it is.

Right.

But always be performance ready. And that way that goes away. There's no more of this build up every time in between events or in between time on stage or time in interviews. You know, I've built that muscle so that I'm now able to do that anytime, any place.

You know, that's it. You just said it right there. You built the muscle. You've prepared yourself to do it. And it's no longer. That whole life is a dress rehearsal where people are getting ready for that day that's going to come where you're like, you know, that day's. That's how I live.

And I think that social media has been phenomenal in supporting that. Now, some people may not be that comfortable, like sharing on social media or being active in that way. If you can use that as a tool to get over this too, and to build the confidence to just be able to be yourself, to be vulnerable, to be outspoken, to be proud about what the message is that you want to share with people. If you can practice doing that on social media as well as in person, you're golden.

Right. And I wonder, you know, because you, you know how I do the videos and stuff all the time, would you have A story about that. I don't know if it's just because I'm a little. I have poor boundaries and I'm a little delusional or just a little nutty or just the fact that I see this is an opportunity to say something and get it out to people, and boom, you know, if I overthink it, I'm not going to do it.

Right.

So whenever I, you know, the more spontaneous that I can be, I just do it.

But that's how people connect.

Yeah, exactly.

Because you are just sharing something that's right there for you. If we sit and craft and there's a place for that, obviously, in our business and in our marketing materials, but people are going to want to know who you are, and that's where we connect the most deeply. And people want to do business with the people they know like, and trust. It's just obviously a great strategy to just be yourself.

Yeah, exactly. Yeah. And if you said something before we started recording about enthusiasm, and I have a friend, Dave Kekich, and he has a credo, and Dave's the guy that's paralyzed from the chest down. He's been in a wheelchair for over 35 years. And he wrote these hundred credos that are amazing. And one of them is enthusiasm covers many deficiencies. And I've thought of that line so much over the years. And it's like, whenever you're going to do something, put yourself out there. Whenever you can, add enthusiasm to the mix, it changes everything. Because a lot of times it's not what you say, it's just how you say it.

Absolutely.

And if you have something great to say, but you don't say it with enthusiasm, it doesn't get perceived as great.

Doesn't land. Absolutely.

And so just so you're very enthusiastic. Not just when you're performing, but that's just, I think, how you've.

This is who I am.

Trained yourself to be that way or just, you know, were you always that way or did you have to train yourself?

Well, I think it's allowing myself to be. This is how I love to live my life. I love life. I expect a lot out of it. You know, I want to love every aspect.

Something's got to irritate you a little.

Oh, of course. I mean, it happens all the time, but I can let it go. I've practiced being able to let it go. You know, I used to be somebody who could have something upset me and I would want to write the week off. Now I'm a really optimistic person. But I have really worked on that over the years and the books I've read and the people I've worked with and the classes I've taken so that I can build again that muscle of being able to recalculate, to be able to bounce back as quickly as I can. Because what I'm up to is loving my life and having the people around me love every aspect of their lives. Does that mean life doesn't happen? Of course not. But how much better to not let all those little things all day send us down into a spiral that we can't get back from?

Right, Right. Awesome. Well, okay, so the third one was clarify your destination. Anything else on that?

Well, the GPS girl, I could see there was something in it. And I created this empowerment brand and totally unexpected, but the music is still a part of it. It's like a bigger picture that the music fits into. Even though I thought the music. I thought the music was all there was going to be for me.

Right.

So I incorporate music into my speaking engagements. I just released a new album, and earlier this year I just opened for Neil Sadaka in concert. So that's still there, but it's. There's so much more that I'm up to.

What do you like more? Do you like entertaining more now or educating?

I love both of them. You know, my first love is music, so that's. It's not a question I'm gonna pick one or the other, but I love both.

Well, I'm kind of an annoying person, so I try to put people in positions where they have to, you know, what if it was one or the other? No, I'm kidding.

Yeah. Well, the beauty is that I can merge them into the one format, you know?

Yeah.

So clarifying the destination for me was really seeing that there was a big recalculation to make and a bigger picture with the whole brand.

Okay, so before we move on to number four, if someone in the process of trying to clarify, they just are stuck, they're confused. It's not clear what do they do with that.

Maybe I, for myself, I don't act until I'm certain with something like that, you know? And I know if there's a decision to be made and I've got all this information, but I don't have all the information I could possibly have. I will wait until it really feels right and that I'm certain. Now, there are times when it's. It's a better idea. It works better to. Or more is more convenient to just choose and Proceed and then course correct and proceed.

Right.

But for something really big, I want to. I want to know. Okay. No, my inner GPS is telling me this is it.

Yeah. You know, I think that's a good thing, too. Listening to. You know, they call it a gut feeling. It's like, how are you feeling about it? To where to know the difference between. You shouldn't go forward because it's just not a good direction for you. It's dangerous, it's a bad deal, it's a bad person versus, oh, I'm just afraid.

But we know it. I really believe it's being able to listen through the noise and all the static. We know it. We know when it's off.

Right.

And we sometimes will tell ourselves, oh, that's just my fear.

Yeah.

Because we think it looks too good to be true. And it might be, but we. We want to. We want to go for it. It speaks to our ego or to where we think we want to be.

Gotcha.

You know? But we know it. We know what we know when it's off.

Yeah. Yeah. I mean, I, you know, I'm sitting there thinking about that, going, yeah, do it. And I think for the most part, if I went into something where there was a part of me that say, no, you shouldn't go there, it usually turned out bad.

Right.

If I ignored that, sort of.

We've all got those experiences. I think that that's totally a common occurrence for people.

Yeah. So. All right, so what's number four?

Number four, once you've noticed you're off route and you're willing to change direction. Willing being the operative word. You've clarified. Your destination is to embrace the steering wheel.

Embrace the steering wheel.

So this is about moving from the passenger seat to the driver's seat. This is about taking charge, taking control, getting ready to really go for it. And that is a step in itself because, like, we were talking before, like being. Being willing to be the person who does speak up, who. Who can deliver a message and that it's okay that you don't need that reassurance or validation from the world or your family or your, you know, other people or outside forces that you can trust that, no, this is really what I believe, and this is what I want to share, and this is how I'm going to go about it. That's part of the Embrace the steering wheel. It's like getting ready.

Now, I, of course, see all the applications by that statement in all areas, but would that be the same as if someone's watching this they're never going to. They don't drive. It would be like stepping up to the mic or sitting down at the keyboard.

Absolutely.

Whatever your version of a steering wheel is.

That's right.

Yeah.

Yeah.

All right, so embrace the steering wheel. So, boom, you're behind it.

It's, again, a decision, you know, it's a choice or a decision. Okay. I am. I know it's right. I've done all of this work. I know it's right. And I'm going to get. I'm going to be this. Yeah.

Okay, so what's number five?

Accelerate. You know, you're ready to go. Go. And even if we're scared, we know it's right, but we're scared. It's taking even one action, making one phone call, posting one post, you know, it's. And it's a series of those.

Right.

You know, so it's. It's. There are times, though, to make. Take massive action. You know, you're ready to go. It's like, go for it. If that's the case, do it. Just go for it. You know, and we were talking before about confidence.

Yeah.

And this is that piece of. Okay, I know this is right for me. I don't really know how to do it. I've got no idea if it's going to be the right way, but I'm going to forge ahead confidently.

Right, right.

You know, and you learn along the way. And guess what? You're not married to that. You can recalculate anytime. And that's the beauty.

Well, you know, see, that is. That is the thing, too. It's one of those, if all else is not working in the direction you want to go, recalculate.

Well, hello. It's great.

It's a cycle.

Exactly.

Okay. So, yeah. Because I wanted to come back to, okay, so embrace the steering wheel, then accelerate. And the one thing I was going to ask you is, like, okay, someone's saying, well, I'm. You know, I am certain this is the right thing to do. I'm putting so much effort into it. You know, I'm working my ass off, and I'm failing. You know, I mean, I would see that with a lot of business owners, especially when I first started teaching marketing to carpet cleaners. That was the very first industry, because I used to be one. I learned marketing because I was a Devereaux carpet cleaner living off credit cards, and I had to, you know, and I put everything I could into the business, but it wasn't working. So, you know, one thing was missing. I just didn't. I was going in all these directions that were getting me completely lost and further in debt, and things weren't working. In spite of following advice, it was being dispensed by other people that didn't know what the heck they were talking about. And I realized back then that the most expensive information is bad information, even if it's free. And so I learned a new methodology, and I put a lot into it. So then I. And I turned my company around, and I became very skilled at it. And. And I was then put in a position of helping other people. And one of the biggest obstacles that I would come across is people that were so burnt out because they thought they had tried everything and they were still not having success. But then I always love the saying, little hinges swing big doors. So we give them a little different way of looking at things, a different shift, a different course correction, and everything would transform if they would accelerate, if they would grab. Grab the wheel. So for people that are out there listening to this saying, well, you know, it sounds good, but I. You know, I'm. I'm doing everything I think is right. I'm following my dreams, and, you know, I want to be a singer, whatever, and I'm not having success, you know. Now you encounter this all the time, right? Of course. So what do you say to those people?

Well, it's a case of looking at what's missing, because if it's not working the way you want it to work, then there's something missing. And often when we're looking at what's missing, we really beat ourselves up. And if we go into that space, forget it. So that's one of the things I love most about the concept of being able to recalculate at any time is it's a way to keep ourselves emotionally even and not go into that really not constructive place. So it is a case of, okay, but let's stop. Let's. We're noticed. We've noticed we're off route. Okay, I'm willing to make a change. Let's clarify this direction, and let's take a look. And it's. Cause it's constantly doing that routine.

Yeah. Yeah, it is. No, see this. I look when I hear someone's process, you know, it's not just a speech. It's like, this is literally how you live, and this is how you.

This is totally how I live.

This is your process. You're now teaching your process to other people. And it's a process of little work for anyone. And we Were having breakfast earlier today with the lovely Renee area. And she has just recently this year started speaking. She had a big fear of public speaking. And I just remember, like many conversations with her before she did her very first talk. I mean, it was nerve wracking. And then she, you know, with a giant bang, she spoke at my annual New York event for Genius Network and there was a billionaire in the very front row and, you know, Pressure. Yeah, exactly. And she was rated like the highest rated speaker at this event and with people that, you know, have spoken numerous times for a living. And now all of a sudden, you know, she still has nervousness, but she's been doing more speeches and she's totally gotten over it. And you made this statement. You said, you know, just going through the nervousness, that's your rite of passage. And I wrote that. You know, I've heard that before, of course, but like, I love that because it was so appropriate when you said it. But it's also something that you really understand that successful people, there is a period where they're going to work through the burn. They're going to face things that think they cannot do it. And every day when you're going to take a step up to another level, to another place, to a bigger opportunity, there's a thing you have to do physically and mentally. And I think the biggest, you know, roadblock is the mental stuff.

That's exactly what I was about to say. You finished my sentence. Because I wanted to say, or I was going to finish your sentence, which is. That is the number one roadblock. People talk about, okay, clarifying your destination. I'm like, that's the number one roadblock. If things aren't working, and I see that in myself and I deal with that all the time. You know, I'm always looking at the next level, how I can be my best and, you know, upgrade to world class. That's what I'm all about. But if it is the negative thinking, and it's so simple, but it's so true, if you think you can, you can, right?

You know, it's, it is, it's the Henry Ford thing. You can or you can't be right.

And if you think you're going to have a struggle, well, guess what. Yeah, strap in for the struggle, you know, and that sounds so simplistic, but I guess I wanted to say it because it's true. Then it's like, okay, well, where is my resistance? What can I let go of? Can I really allow myself to believe this is possible for me?

Right.

And I think we all deal with that at different stages and I don't feel like I have that handled. I'm fighting the good fight every day like everyone else.

Yeah, well, see, you know, that's the big secret. You know, when we both hung around many, many how to people, book authors, people in the personal development industry, I mean a lot of people are actually of this belief that you somehow arrive and everything. I mean that's never going to happen. You're always. And as soon as you climb one mountain, guess what, if you're an achievement minded individual, you're looking at the next one.

That's right. And one of the things I really have to practice is allowing myself to enjoy when I do have something that is success or an accomplishment. Because I'm really quick to go, oh, that's not good enough. My not good enough is like on repeat.

Right.

You know, on loudspeaker. And I've really worked to diminish that, but it still comes up.

Yeah.

Especially when I have a great success.

Yeah.

Oh, that was great. Except like, you know, my voice is in all the GPS's, but I haven't sold millions of records.

Right, right.

You know, I really have to talk myself down from that.

Yeah, well, see, you know, so it is, it's a push and pull, but you know, but, but the fact is that, you know, when you're in the game doing it, that is a heck of a lot better position to be in than an observer deserve it. Because that's what most of the world is.

That's right.

There's very few people that are out there doing the thing, but there's, you know, a lot of people watching it, criticizing it, but the people that are doing it, you know, those are the ones that deserve it. So that being said, so with, for people that have heard this, if they want to go deeper with this, if they want to, I want you to give out your website, any recommendations, stuff of yours they should read. If someone wants to hire you to speak, where do they find you?

They find me@the GPS girl.com. i'm very easy to find. I'm there, I'm on Facebook. I love, you know, I love connecting with people. I want to hear their GPS stories. I want to know the name that you call your GPS other than Karen or the words that we really. I, I don't want to say in the.

Oh, that's so funny. I was trying to get you like Karen to cuss and be profaned. It's really not part of it.

It's not going to happen today. Yeah, but. But yeah, I love what, you know, I'm on twitter @ the GPS girl and people can connect. I would love that. And, you know, I have a book, the GPS girls roadmap for your future. And we're heading into the beginning of the year and I think every quarter is a good time to like, really take a look across seven areas of life. Where am I? Where am I headed? What direction do I want to go? Very goal oriented. And it's not only just to have goals on a piece of paper, but who do I have to become? You know, how do I. How do I have to shift and recalculate to live into the vision I have for myself and where I'm.

Headed? Gotcha. Yeah. Well, I gotta ask you this. So on your own iPhone, do you have your own voice for Siri or do you have a man's voice or do you do. I mean, because it would be kind of weird asking yourself questions that you don't know the answer to and then your voice telling you.

Back. It's totally weird. And. But I do have it on my own voice. I finally had an iPhone for a few months and in fact, when we first met back in the summer, I just got my iPhone. And you know, Joe picks up his iPhone and he like presses record and he's like, let's send a message to Sam Cawthorn who introduced us. And he's like, hey, Sam. Hey, Sam, it's Karen. And here we are in a New York restaurant as Joel. And I'm like, this guy's so confident. Oh, my God. And at the time I was thinking about doing my web series and you totally gave me the confidence to go for it and film my whole web series. Navigating New York on my.

Iphone.

Yes. And I thank you very much for being such an inspiration and I'm so excited to have that out.

There. Absolutely. And I want to thank Sam too, for introducing us, because that's how we meet. You know, you meet by connecting people. You just go out there and doing.

It.

Absolutely. In simple little things like that. So, no, this is great. So I want to remind everyone, you know how to be your very own gps. Notice, be willing to change, clarify your destination, embrace the steering wheel, accelerate. It sounds simple, but it's powerful. And it also proves that things, in order to completely change your life, you don't need a lot of complexity. One of my favorite quotes is to get out of an impossible situation. This is from Anthony Greenback, the book of survival. And it goes. To get out of an impossible situation, you do not need the mind of an Einstein, the muscles of a Hercules, the reflexes of a Grand Prix driver. You simply need to know what to.

Do. One direction at a.

Time. Yeah. That's awesome. Thank.

You. Thank you, Jo. Oh. You have reached your.

Destination. Awesome. So go change your settings if you have an iPhone, to the Australian English version. And you will be talking, or she'll be talking at you on a regular basis. I know everything in your little.

Boss. All the answers. I'm very bossy. Yes.

Awesome. Thank you.

Dear.