The Truth About Technology with Randi Zuckerberg (Encore Replay From The Genius Network Show) - I Love Marketing Episode #305

The following is an encore presentation from the Genius network show@ GeniusNetwork.com the original presentation can be found at GeniusNetwork.com 43 that's GeniusNetwork.com 43. In this episode you'll discover the truth about technology, the dangers and opportunities entrepreneurs face, what every parent can do to ensure their child has a healthy relationship with technology, how to use technology in a way that makes you more productive and focused on and more with Randy Zuckerberg Randy Zuckerberg is an entrepreneur, author, investor and media personality. As an early employee at Facebook, she led major marketing initiatives in the company's formative years and helped create Facebook Live. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ilovemarketing.com 305 the original presentation can be found at geniusnetwork.com that's geniusnetwork.com 43.

I'm Dean Jackson, he's Joe Polish and this is the I Love Marketing podcast. Hello, this is Joe Polish and I've got Randy Zuckerberg on the line with me and I'm going to ask her a bunch of questions and talk about what she's been up to. So Randy, you're in New York right now, right?

I am, and it's nice and sunny here, so this is a good season.

Well, good. Well, because you tweeted yesterday that the weather in New York was awful, so I guess it's better there today. And the weather here in Phoenix is 119 today. 119 degrees. So I would actually say the weather here kind of sucks. But nonetheless, for people that don't know your background, let me do a real quick bio. This is the only part of this that I'll read anything and then we'll jump into some conversation. Who is Randi Zuckerberg? She is an entrepreneur, investor, author and media personality. As an early employee at Facebook, she led major marketing initiatives in the company's formative years and helped create Facebook Live, which is now used by more than a billion people around the globe. She's published three books, Dot Complicated and New York Times Best Bestseller about our sometimes overly wired lives and Dot, a children's book about a tech savvy little girl, which airs as an animated children's show on NBC Sprout in partnership with Jim Henson Productions. Randy's third book, Missy President, a graphic novel about a nine year old girl who becomes president, was released in fall 2016. In addition to books, Randy's an executive producer on three television shows, hosts a Weekly business talk radio show on Sirius xm, is a frequent contributor on the Today show, host of American Dre on hsn, where she finds entrepreneurs from all over the country and helps them sell their products in real time, on air. And when she's not creating content about entrepreneurs, she's an active angel investor with a portfolio that she is proud to say has 53% female founders and almost 30% diverse founders. In her free time, Randy loves to act and sing and is a lifelong lover of musical theater. But above all, Randy's favorite job is mom. She has a BA in psychology from Harvard University and currently enjoys life in New York City with her husband and two young, young sons. So, Randy, that's your bio. But I've read and watched a lot about what you're up to, and aside from what I mentioned in your bio, a few things that appear you're up to. I just saw a video you did 300 burpees with a crew of people to raise money for Broadway Cares and Equity Funds, Equity Fights aids. And that was cool. And, you know, you sing, you do all kinds of speaking, your new company, you know, DOT, et cetera, et cetera. So I'd love to have you. We'll start with you. Tell me what your focus is and what are some of the things you're involved in right now that you think are pretty cool.

Sure. Well, I have my own company now, Zuckerberg Media, and our focus is really putting tech savvy, smart, entrepreneurial women and girls at the center of pop culture. If I can backtrack just a little bit. I loved my time working in Silicon Valley. It was incredible to be on the front lines of social media and innovation. But I always had this nagging feeling out there of, you know, why was I the only woman in the room? Is there only one demographic that gets to decide what's innovative in the world? And when I went to start my own company, I came up with a hypothesis. You know, maybe it's true, maybe it's not, that this wasn't something that was going to be solved inside Silicon Valley, that it was going to be really solved by the content that goes out there in the media. What girls and women see on television, what they see in pop culture, what they read. So in Zuckerberg Media, we have our hands in pretty much every avenue where women and girls are engaging with media and pop culture. We have books, television shows, radio shows, but we're also doing all kinds of live events, theatrical, all with the aim of putting smart women and girls in the center of the action.

No, that's awesome. And you know, I have to I actually mention this because what, what I just did over the weekend, I have A buddy named JP Sears, he's a comedian. He's had over 250 million views of his videos. And on Saturday, we just did an impromptu at 4:52pm on Saturday, which was, you know, it's now Tuesday morning that I'm talking to you, at least in Arizona, I know there's a time difference. And we recorded on Facebook Live, which you basically were, you know, helped create. And we did this interview on Addiction and it was over an hour long. And now the last I looked right before we started this conversation, me and you had there's over 92,700 and something views. So approximately since we aired that thing, 1,415 people per hour have watched this. And it just keeps getting bigger and bigger. And my friend Arianna Huffington actually posted it on Thrive Global yesterday. And so we're getting more airplay out of this. And here's this fascinating world that you speak about, all the possibilities of it, but then also the downside of being totally interconnected. That's one thing I'd love to just ask you about these incredible tools and how much can be done your focus on female entrepreneurs and as it relates to technology. So I'd like to talk about the wonderful sides of this and the dark sides of this and how someone in your position, you have an inside scoop of what really is happening in technology and how to actually manage it because it's so incredible in so many ways. And on the flip side, it can consume your life as you are so outspoken about, especially in your book Dot Complicated. So I'd like to kind of focus on as it relates to entrepreneurs because the vast majority of people that listen to my podcast and will be coming to my Genius Network annual event, which you'll be one of the presenters and speakers. We're going to do an interview on stage. Those are the people that I deal. So let's kind of talk about. You've dealt with a lot of entrepreneurs. What's your perspective on them? And how does technology fit into all of this?

This is one of my favorite topics to talk about. It's interesting because I think when you live and work in a tech town like Silicon Valley, it's easy to drink the Kool Aid. Pretty much everyone you talk to is all the time thinking like, yeah, technology, who are we disrupting today? What industry are we coming? And it really wasn't until I stepped outside of Silicon Valley and started doing more traveling to other cities, spending more time in New York, that I kind of started to see the flip sides that I did start to see that everything, all of this technology we had, even though it's bringing so much opportunity and just amazing connection, it's helping our professional lives, our personal lives. There's always a flip side, right? And sometimes that flip side comes a decade later. For example, I mean, I remember waking up every day during Arab spring and the 2008 election and thinking like, oh my gosh, we're giving a voice to everyone. This is so amazing. And then I kind of sat up during this past election and said, oh my gosh, we gave a voice to everyone. And, you know, it's so. Everything has a flip side for me. A few of the interesting things I was seeing, I touched already on the fact that the tech world is this world of incredible innovation, yet in some ways it's so unwelcoming to women and diverse founders. And that's a real kind of dot complicated scenario that I see. Because if we are, if tech is driving all of the innovation that we're seeing in the future in marketing and business, we want to make sure that it's welcoming to everyone, not just one demographic. The other thing that I found is I found that the environment for founders themselves was getting increasingly toxic. There's increased pressure to have shorter and shorter turnaround periods of starting your company to selling it. There's a real thought that you have to be 247 focused on your startup or you're distracted, you're not a real entrepreneur. And I think that's pretty unhealthy. We're all three dimensional people in life. As you mentioned, I love marketing and business, but I also love to sing and go to the theater. It's not healthy to be 24 hours a day, only in your startup, excluding everything else in your life. So I think there's a lot of things that are going on right now in the tech and startup world that are both really incredible, but also dangerous if left unchecked. And that we were in an interesting period of having to examine both those things side by side.

No, totally, I agree. You know, I'd love to. What is your mission behind your dot complicated brand? I mean, I know it's probably evolved since you started it and you're learning new things every day, but like, what is it really about for you?

For me, it's. I've been calling it untangling our wired wonderful lives. I think a lot of People feel very overwhelmed by technology. Especially when I talk to parents. What ends up happening is when parents feel overwhelmed by technology, they don't introduce their children to it, or they come to technology from a place of fear. They think about tech as they feel guilty giving their kids technology, or they think everything is a privacy concern. And yes, there are definitely concerns when it comes to children in tech, but especially if you have a daughter and you don't introduce her to technology because you're fearful of it yourself, you're putting your daughter at such a disadvantage in a world that's already stacked against women in tech. So that's one of my big initiatives, is talking to, especially to parents, to get them more comfortable, excited, seeing the opportunity that tech brings into families and children's lives so that they can come to it from a place of understanding, not from a place of fear.

Right. Well, talk about your kids and how you actually. How old are they? How do you interact with them as it relates to technology, and any, I guess, tips or suggestions that you either do or that you've learned or are implementing that you think are going to make the biggest difference with a healthy sort of experience, with all of the amazing things. Because as I even ask you that, it's kind of a complicated question. I don't even know how the hell I would answer it. Love to hear your perspective.

No, it's crazy. My kids are 6 and 2, so they're young still. I have a lot of years of being glued to screens ahead of me. I'm sure it's interesting because people always ask me how much screen time that I give my children, and I say, not very much. And then they say, oh, well, I thought you were so tech savvy. And my answer is, well, that's not the question you asked me. You asked me how much screen time I give them. My kids have tons of technology. They play with little robots, they do coding. They have engineering puzzles and concepts. I think what's happening right now with most parents is when they think about kids in tech, their mind immediately goes to an image of a child on a sofa glued to an iPad. And for me, that's not what tech should be for children. Tech time and screen time are two very different concepts in my mind, in our household. And I think it's very possible to introduce children to tech in a way that gets them excited. That show, you know, experiences creativity and learning that never, ever has them glued to a screen.

Right, right. Interesting. You know, I don't know if you ever saw the documentary screenagers which came out, you know.

Yes, it's great. Great documentary.

Totally. And there's. I don't even know the stats, if anyone would maybe know you, but I heard some statistic that based. I don't even know how they would do this, but it. About two weeks ago, I heard a stat that based on the average American's life, they're spending currently of Facebook time, they're currently spending four years of their life on Facebook.

I mean, it's crazy. It's like hours a day that people are spending on their phone. I mean, more hours than they're sleeping. So you're right. I don't know how the math works out. But it's interesting because like you said, there's two sides to everything, right? There's, there's this side where you think, okay, oh my gosh, are my children going to be wasting all this time online? On the other hand, I look at, you know, when I was younger, I used to love making little, like at home videos and telling stories. And I look at the tools of storytelling and videography and music and creativity that children have today and it is mind blowing. Like when I think about in one little phone, all of the storytelling powers that children have, like what I would have done with that when I was younger. But on the other hand, I also think about some of the emerging tech, like virtual reality, and there's so many exciting things that are happening in the VR space. On the other hand, when you think about kids and VR, there's already so many issues around children and violent video games and what that's doing in our schools. What happens when you put a kid in an immersive, violent video game? You know, are we going to have children walking around with ptsd, like symptoms of, you know, having experienced an immersive, violent event? I think there's, you know, there's a lot of things about tech that we have to both celebrate and be very mindful of.

Yeah, no, you're absolutely right. And I think about that quite a bit. I mean, I've been to TED the last couple of years and I've gone through, you know, some very interesting VR experiences and I've had meetings with, you know, investment pitches and things related to some of the VR experiences. And in my world, I have my marketing business where I build better entrepreneurs as my goal and initiative with Genius Network. And then there's my passion projects, which are Joe Volunteer, which is kind of like Uber for volunteers that we just recently started. And then there's Artists for Addicts, where we have a platform where we are selling art and we're using the revenue to put out the educational arm, which is called Genius Recovery, which, as I'm speaking to you, this will be. You know, we're just getting ready to launch the educational side where we're putting most of the educational things out to the world for free. Because our goal is to change the global conversation about how people view addicts and treat addiction with compassion instead of judgment, and then find the best forms of treatment that have efficacy and share these with people. And there's the drug and alcohol. You don't know this about me, Randy, but I'll tell you, like, When I was 18 years old, at my worst state, I weighed 105 pounds from free basing cocaine. I nearly died from being an addict. So I'm very familiar with the pain and suffering that comes from addiction. And I know where that stems from because of events that happened in my childhood. And so I'm very interested. It's not just drugs and alcohol, it's behaviors. It's sex addiction, it's gambling addiction, it's gaming addiction, it's eating, it's electronics. There's so much of these dopamine hits that come from electronics and looking at it, and if you don't manage modern life, which most people don't, it's going to manage you. And so what you were just saying about VR, I think what will really start consuming people from a negative standpoint is blood sport, like you were saying, with video games and anything related to sex, pornography and that sort of stuff. And then of course, there's people in Silicon Valley that are putting VR goggles on homeless people and looking at what it's doing to their brain, and it's actually reducing stress so you can use it in a very positive, therapeutic way. It's just, man, I mean, it is kind of scary to see what is going to happen in the negative side compared to the positive side. So having said all that, what's your best advice for entrepreneurs and for parents to become more productive and best manage their time, their energy, their attention as it relates to all of this?

You know, it's a struggle. And I think one of my biggest pieces of advice is it's really easy, especially if you have children, to think a lot about rules for your kids, rules for other people. The hardest thing for all of us, like you were saying, is shining the light, shining the mirror on yourself and your own relationship with technology. That's the hardest thing because, you know, I can make rules for my children. Till I'm blue in the face. But where do I think they're learning their relationship with tech from? They're learning it from me. And unless I demonstrate a good relationship with it, there's no hope for them. So I, it's interesting. A few years ago, I actually had the opportunity to perform in a Broadway show, which was an incredible experience. And that was the first time in my life that I had to have forced unplugging every single night. Because you're not, you know, you're not going to go off stage and say, like, sorry, audience paying $100 a ticket. Like, I'm, I need to go send a text message in the wings now. Like, no, you're, you're performing, you're on stage. And so almost every night for three to four hours, I would just, you know, put my phone in the dressing room and then go do the show and not come look at my phone until the end. And that was one of them. That was actually a practice that even when I stopped being in the show, I kept in my daily life. I now try to have, you know, a two to three hour block of unplugging every day. It's hard. You have to build up to it. I either, I write, I read, I go to the gym, like you said, sometimes I do a lot of burpees, which is very masochistic. But, you know, like, I do things that don't involve a phone, that just involve, you know, like an emotional, tactile experience with the world. And for me, I find that I make up that time in spades by being much more recharged and refreshed and able to get work, crank out work when I get back to my phone. So I don't find that I miss the time.

Yeah, no, that's actually, I think it makes one more productive. I mean, I've literally, I got trained in transcendental meditation in 2012, so I meditate daily. Once in a while I'll skip because I'll just be traveling or whatever. And it's either, well, do I get a night of sleep or do I meditate? But you just mentioned burpees. I do between 30 to 120 burpees every single day.

Okay, that is really badass. That's awesome.

Yeah, well, and what got me into this is this guy named Joe decetta who founded Spartan Races. He's had over a million people go through his races giant company. And he came into town to interview me and he's like, let's do some burpees. Before I interview. And I literally had a cold. And I'm like, man, I'm sick as a dog right now. I can't. My nose is so stuffed up, I'm wheezing. He's like, no, no, we'll go slow. We did 60 burpees. And I thought I was going to die. I mean, people can watch the video on your page of you doing 300 with these people, but burpees are. Yeah, they kill you. But literally, I am having to even do tricks on myself because I think in modern life, it is so magnetically addictive to have your phone and you get conditioned to it. And I swear, I mean, I don't know. Have you done or studied much research on what looking at screens actually does to the brain? I gotta imagine you have some interesting things.

Yeah, I mean, I've read a lot of research on what it does at night, how it delays your ability to fall asleep. The average person is able to fall asleep within 10 to 15 minutes. If you look at your phone, it takes much, much longer to fall asleep. So you're really depriving yourself of a good night's sleep when you look at the phone. But you're right. You mentioned the dopamine hit that you get every time even you see a new text message or an email pop up. And what's so scary to me about what that is doing to our brains is when you look at stats around people text messaging and driving, almost 100% of people know that it is bad to text message and drive, but everyone still does it, because that dopamine burst that you get from looking at that text message is so strong, it actually overrides your kind of, like, your survival and safety mechanisms. And that's what's scary to me. Like, when I walk down the streets of New York City and I see everyone just, like, with their faces down, glued in their phones, like, it's dangerous to walk on the streets. There's taxis and bicycles and everything. So. So that to me, really interests me of what it's doing to our brain that's so addictive that we will compromise our own safety in order to look at a text message that probably says nothing.

Yeah.

Yeah.

And I think what you were saying about doing a Broadway play and doing the burpees and doing. It's like literally finding other things in your life that will give you really positive dopamine hits and find other things other than technology. Because if you just default to living your whole life behind screens, it becomes being glopped kind of in the old days, before the Internet existed, being glopped in front of TVs, it just takes you in. So what was it like growing up in the Zuckerberg family? Because obviously your family, you guys pretty much are giant technological industry Transformers. What was your family life like?

I wish that I could, I wish I could tell you some, you know, like, oh, like we knew, you know, it was, that the Zuckerberg name was going to become like, like the Rockefeller name. Like. But I mean, I have to tell you, we were your very average suburban middle class family. I grew up about an hour outside of New York City. We all kind of had our own interests. I pretty much did only musical theater and singing my entire childhood. Like, I thought I was going to be an opera star. My brother is very into computers. Obviously worked out well for him. My two younger sisters had their own interest too. And I have to give a lot of credit to my parents. My parents were both doctors. It would have been very, very easy for them to kind of shepherd us into medicine to take over their practices. That's what they knew. It would have been very easy for them to put that pressure on us and they never did. They always really encouraged us to be three dimensional people and really gave us this feeling that the things that we were passionate about that was what was going to make us successful in business and in life. In fact, I remember my mom used to tell me, she's like, Randy, if you can go audition for plays at 10 years old and get rejected and pick yourself back up and audition for another one. She's like, I think you can handle anything that life or business throws at you.

Awesome. Awesome. Well, I mean, so what do you think made you an entrepreneur?

I think, I mean, gosh, I feel like I was. I feel like you're always either a little entrepreneurial or you're not. And even from a young age, I was always looking for different and new ways to do things and different ways to tell stories. On the other hand, though, I do feel like it's a product of the environment that you're in. I spent a few years working in the corporate world. After I graduated from college, I was at an ad agency. I spent some time at Forbes. I loved those experiences. At the same time, in the corporate world, you know exactly what the next 10 years of your career is going to look like. You know, okay, if I work hard, then in two years I'll get promoted to this rank and then I'll do this and I'll do this and, and then I spent Some time out in Silicon Valley, and I realized, oh, my gosh, there's no rules to this game here. You can bypass years in your career. You can work for someone who's 20 years younger than you. Like, there's no rules. And that was really exciting. Working at Facebook was an incredible experience. We really had a company culture that made it feel like anyone could put an idea out there and you didn't have to worry about looking silly or stupid or feeling judged. And I think part of it is being in an environment where you are encouraged to think creatively and think like an entrepreneur. And I think a lot of us could be doing a better job of that in our own businesses, in our own lives.

Yeah, totally. Totally. Well, I mean, the original definition of an entrepreneur, which I've always loved, was by a French guy in 1804 named Jean Baptiste. Say it's the first documented use of the word entrepreneur. And he says an entrepreneur is an individual that takes resources from a lower yield to a higher yield, basically a lower level of productivity to a higher level of productivity. And so I think whenever a human can create something or do something or think in a certain way, that just creates value. That's how I define entrepreneurship. I don't define it just as like, oh, someone selling something that kills people. I mean, you can use business strategy and stuff to make a lot of money selling products that are harmful or services that are killing people. But it's really when it creates some level of advancement and you're able to tap into resourcefulness, I think that's what the ultimate sort of entrepreneurial expression is. Do you think entrepreneurs are made or born? Do you have a perspective on that?

I think there's a little of both. I think you have to be a little bit kind of passionate crazy to be an entrepreneur. There's really no good reason on paper that anyone should want to be an entrepreneur because it's a roller coaster ride. You have these amazing highs and you have these crazy low lows and everything in. And sometimes those two things happen within the same hour. So it's, you know, it's really. No one rational wakes up and is like, I'm going to be an entrepreneur, But I think so you have to have inside of you. And this is not something that you can learn. You have to have kind of a, like a blind passion and such a love for the problem that you're trying to solve and the way you're trying to solve it that you can ride out any of those highs and lows. Now at the Same time, though, you can't, like, only rely on that blind passion within you. You have to look at data. You have to understand the market situations going on around you. And that's what I think is the learned component. I see a lot of entrepreneurs who are passionate, and for me, that's not enough to invest in them. I need passion and the ability to communicate and understand data and understand what's going on. Those two together, I think, make a winning combination for an entrepreneur. So you can't only walk in with the data and say, like, I'm doing this because there's a market gap. But you also can't have only passion. And that's why I think it's a bit of both learned and nurtured.

I love it. I love it. That's a great criteria, too, considering you probably get thrown more business opportunities to look at than most people. So that's awesome. Well, you're going to be at this year's Genius Network annual event, and we're going to be doing an interview live on stage. And I'm going to share with the audience, not only hearing this conversation we're having right now, but anything that will be useful so that by the time you are at this event, we have an audience that actually kind of knows quite a bit about you and would be wanting to engage in some conversations. And I'm going to filter out the very best and most useful questions that I think will be most helpful to entrepreneurs. So I just want to ask you, what are questions that people ask you that you really love, and what are questions that people ask you that you really just hate or just really don't like? Do you have any?

No. I mean, I love anything. Anything that's on the mind of an entrepreneur is something that I want to talk about. And in fact, the questions that I get, that actually helps me learn more about what entrepreneurs are thinking of. So, you know, if there's any advice that I can give, whether it's on the side of, you know, entrepreneurs who are raising money, entrepreneurs who are scaling, entrepreneurs who are thinking, how do I get heard in a crowded, noisy world of marketing out there? Those are all things that I love to talk about and think through. I especially love to talk about how to create a great culture inside your company. I think it's so important. Way too many entrepreneurs think about how to get that next sale. We tend to only think externally about getting clients and customers, and we spend no time thinking about our own company culture and empowering our employees to be better. So that's something I think that that's really great to talk about, but in general, I'll talk about anything. Like, I'll sing. You know what? Whatever you want to do. We could do burpees. Like, I'm game.

You know, if you're. If you're actually saying that, then be. Be ready, because I will totally do burpees on stage with you.

And I. I'll do burpees. Like, I'll sing karaoke with you. You know, whatever.

That's fantastic. That's fantastic. No, I. I've been encouraging people to wake up every morning, and I say, look, if you're injured or they're hard, I honestly don't know of a more difficult just body exercise that a person could do, because your heart will start beating out of your chest after about 10 burpees until you get really conditioned. But I have been getting a whole slew of people to start doing burpees every morning. You might have to run to the restroom first or something. But before you even brush your teeth, if you can literally wake up and assuming you got decent sleep, I tell people, start with one the first day, go to two the next day, and build up to doing 30. And I swear it will make you feel so much better, not only physically, but mentally and especially when you're traveling. And so I believe. I love this proverb. I'm sorry. Go ahead. I'm kind of.

No, it's an exercise you can do anywhere, especially for people who are traveling on the road. And just that sense of accomplishment that you feel like you can crank burpees out in five minutes. And that sense of accomplishment that you feel carries you through the whole day, it's a fantastic high.

I agree totally. It's been one of the best things that I have done for priming, and I still work out. I do quite a bit of yoga, and I've started to do burpees in between lifting weights. And it just adds a level of intensity that just makes it better. So we'll wrap it, because I know you got to go pick up your son here in just a few minutes. So any rituals that. Of all the stuff you've learned, being so connected, being so exposed to incredible entrepreneurs, being at Zuckerberg. I mean, all the stuff that you're doing, getting pitched all the time to invest in companies, and just your pretty expansive life that you have, any rituals or things that you either do or you would recommend that entrepreneurs do to just give them an additional edge to be more effective?

Yes. I'm so glad you Asked that because there's almost like a mantra that I have every day that I've been trying to share with entrepreneurs for the past few years now, because I think society keeps telling us that we should aim to be well balanced, that that's the thing that all of us should aim for, that we should aim to, like, do everything in our lives well every day. I think that's unrealistic. It's dangerous. And quite frankly, when I look back in my life, of the things that I've done that I'm most proud of, I never, ever did anything that I felt accomplished by when I was being well balanced. So my kind of advice to entrepreneurs is to think about how to be well lopsided in a way that works for your life. So I have a personal mantra called pick three. And I wake up in the morning and I say five categories to myself. Friends, family, work, sleep, fitness. Pick three. Because you don't get to pick all five of them every single day. You can pick a different three tomorrow. But every day you should pick three. And you should just nail those three things and give yourself permission to be well lopsided that day. And as long as it balances out over the long run, that's going to be what really sets you up for success in entrepreneurship, in your personal life, and in all of your endeavors.

That is actually amazingly useful and powerful advice. It reminds me the guy that I learned marketing from, this crazy copywriter early on. I mean, I've learned marketing from tons of people, but this is like one of my first introductions. This crazy copywriter named Gary Halbert, who passed away in 2006. But he became a good friend, and he was brilliant and manic depressive and all over the board. And he would talk about how so many entrepreneurs are lopsided losers. He's like, they'll make a lot of money, but they're just so out of whack. And I like how you said a well lopsided thing, because I've always remembered that lopsided comment. And he would tell this story about this guy that came to one of his seminars that had 56 hardware stores, and he was 60 pounds overweight, his cholesterol was through the roof. He had already had heart surgery. He had a couple of kids he'd not spoken with in several years. Divorced. And, you know, his number one goal when he came to his event was to open up his 57th hardware store. And he's like, what the hell is wrong with you? I mean, you know, you have all this money, you have all this stuff. And so I think what you just said is a great point. So it's friends, family, work. What are the other two categories? I didn't write them down quickly.

Friends, family, work, fitness, and sleep.

Wonderful.

Those are my five. Everyone might have their own five that you choose from. Those are my five. And every day you can pick three of them. But they need to balance out in the long run, right? Like if you're that guy with your 57th hardware store and you're only picking work day after day after day and never picking fitness or family or sleep, you're going to kill yourself. But it's okay, you can give yourself permission to choose work over and over and over again as long as then you're going to be lopsided in the other direction.

Yeah, totally. Totally wonderful. So, Randy, I really appreciate you taking the time to share some of your thoughts with our listeners. And you're going to be at the Genius Network annual event, which is November 3rd and 4th in Scottsdale, Arizona, which is awesome. And what I'd like to do is for people that would want to learn about you, follow you, you're on Twitter, you're on LinkedIn, obviously Facebook, you have your book dot complicated. Where can people learn the most from you and what you're up to and just anything that you think would be most useful for the listeners to hear?

I think I tend to post a lot of business content on Twitter. I'm Randy Zuckerberg, also on LinkedIn. I do a lot of thought leadership pieces there. If you want to follow more of the fun side of my life with musical theater and burpees and you name it on Instagram is where I get really personal. And that's just Randy Zuckerberg too. So I can't wait to see everyone at the event.

Thank you so much.

Thanks for listening to this special episode of I Love Marketing. If you'd like to learn more about the Genius Network annual event, please visit geniusnetworkevents.com that's geniusnetworkevents dot com if you would like access to the full interview, the show notes and the special resources for this episode, please visit ilovemarketing.com 305 that's ilovemarketing.com 305.

Sam.