What Insights Joe and Dean Gained From Attending Abundance 360 Summit 2015

I'm dean jackson, he's joe polish, and this is the I love marketing podcast. Hey, everybody, it's Dean Jackson and Joe.

Polish, and we are. I'm driving. And so I apologize in advance for this issue of I Love Marketing. If it's from a sound standpoint, it's not as clear as it could be, but, you know, we gotta do. We gotta do the best we can with what we got here. And. How you doing, Dean?

Man, oh, man, I'm on fire.

Well, good. Well, let me explain why I'm driving. And while you're on fire, I'm getting ready to take a week vacation starting tomorrow. And my parents went away on a.

Week vacation.

And so Dean wanted to record an episode since we just got done with abundance360 Peter Diamandis event that just took place. And we're recording this on the day that everyone's watching the Super Bowl. And so, you know, I'm not dedication. We have. Yeah, yeah. And you know, my favorite thing about the Super super bowl is seeing the advertisements, of course, and seeing the monetization of this whole event. But the only time we could actually record this thing that works for both of us is while I was driving. So that's what we're doing. And I hiked a mountain this morning with a few friends in Camelback Mountain, and it was awesome. And I posted a really ridiculous video on Facebook showing the top of the mountain, all the fog that, you know was raining here in Arizona.

Can you just jump right on the trail now from your backyard?

Yes, that's what we did. We hiked up, like. Yeah, sort of a house that I own, which I don't live in yet because it's been. We've been remodeling this darn thing forever. I think some people that listen to this podcast in the senectalk.com podcast I do it for the Ed Sullivan have heard me talk of. Talk about the house, but it's been. It's been quite a learning experience. But yeah, yeah, we just walked up the backyard and boom, we're on the desk trail and hiking trail in Phoenix. So that is what I'm doing now. Why are you on fire, Dean? And let's. We'll share some things. I'll tell you what.

Like, how could you. How could you not be on fire after the. The two days that we just spent in Beverly Hills with Peter Diamandis and the Abundance 360 event? I mean, that was just like, so stimulating in so many ways, you know, so many incredible things. I want to, because you and I, we saw each other there, we hung out while we were there a little bit, but we really haven't talked about the event or so it's kind of good that we're doing it right here. That one of my favorite things. And let's set the stage first off is that Peter Diamandis, who we've got. It was a great interview with you and, and Peter when. Yeah, and Steven Kotler on about Peter's book Abundance. And so Peter Diamantis, of course, is the guy who started the X Prize and Singularity University. And I think we talk about him quite a bit.

But.

But Dan Sullivan has convinced him to do this annual event for the next 25 years where Peter is going to rally and bring together and bring to us the cutting edge stuff that's shaping the future right now in a lot of different areas, but primarily in, in robotics and in 3D printing and artificial intelligence and exponential organizations, which I found that fascinating. But never in history have there been such a volume and so many companies that go from zero to a billion dollars in 18 months or two years. So it's a whole new type of organization that all of these technologies and all of the merging things are allowing. And so being, you know, Peter's got a front row ticket to all of this. He's completely involved in all of those functions. And so Dan Sullivan starts off the event by saying, I want you to imagine that it's 1915, so it's 100 years earlier, and we're gathered here in this hotel for an event to trumpet all the things that are coming down the pipe in the future. And so if we were there in 1915, we would have heard about this new thing called electricity, which was rapidly making its way across the country. You know, not everybody was wired, not the whole country was wired yet, but everybody kind of knew about it and it was on its way to everybody being there. We would have heard about the automobile and we would have in between 1915 and 1940, we would have heard about the radio and telephone and all of these things. How being on the front line of all of these cutting edge technologies, imagine what you could have done with that kind of advanced knowledge. You know, gathering and thinking about what's the future going to be like when every house in the country has electrical outlets that they could plug stuff in and have unlimited and abundant power. How's that going to change the world? And what's it going to be like when everybody has a car and there are roads that people can go on to get from one city to another effortlessly. I mean, so it really put in perspective what we're facing here in the next 25 years. And you can imagine, I mean, some of the things that we were exposed to and the things that Peter brought to us and the companies that he introduced us to, I mean, I met and talked to. To hate him. The guy who founded osea, the company that makes and has patents on wireless electrical charging. Now, you saw the guy talk during the showcase, Joe. I don't know whether you got to talk to him during the event, but he's got technology now where you can, while you're in your house or your office or your car or the library or the airport or Starbucks or wherever you are, they have technology now that will charge your device, charge your phone, your iPad, whatever mobile devices you have, without plugging into anything. Which seems like magic, you know, but you think about the implications of this, of what's that going to be like when literally you're just in your office and your cell phone is perpetually charged. I mean, it's one of the greatest things that is a hassle for people right now trying to have to remember to plug your phone in or having to, like, you know, gauge your self because you're about to run out of battery. And seeing things like that. It was fascinating to me.

Well, all right, so now I can unmute my phone. It occurred to me while we were starting that I was like, oh, while you're talking, I should probably just mute my phone to the benefit of sound quality to the listeners. So that's what I did. So if you hear some noise back and forth, I'm just going to mute my son while you're talking. Now, from a marketing implication, everything you just explained, huge. And you talked about 3D printing and artificial intelligence and robotics, and there's a whole other layer to this, especially how companies are going to get money from electronic currencies like bitcoins to raise money through crowdfunding, through crowdsourcing, to get talent and resources through all these individuals. It's going to change the way people employ people, how people work, how hierarchies of companies to bypass bureaucracies and unions, to doing incentivized competitions in order to get people to compete, to try to win, and using that to get your company, your ideas off the ground. From a marketing standpoint, in the next five years, 3 to 5 billion new people coming online, I mean, what is that going to do for anyone that sells locally and people that sell internationally and Everything in between. How will that affect the world? And so now let me back up, too. Before we talk about those sorts of things, I want to share the power of marketing with people. And see, I'm not at all a technological guy anywhere near the level of, like, who Peter is and who he hangs out with. Yeah, Peter's immunity, Peter's a doctor, and all that sort of stuff. However, that event, Abundance360, was a byproduct of Genius Network because I met Peter through several friends that had been trying to introduce us together probably like four years ago. And we ended up, you know, meeting finally in person. And then we talked on the phone and we hit it off. And he had this new book that was coming out called Abundance. And it was kind of inspired in a lot of ways by many things, but a book called the Rational Optimist by Matt Ridley, which is a great book about how the future is, you know, basically better than it ever has been. The president that currently living in right now, the best time in human history. And in spite of watching the news, news and what it does to your brain and the amygdala and all this, where actually there's less violence, there's less rape, there's less diseases, there's more prosperity. I mean, all this stuff, in spite of the fact that you can always show pockets of where the world isn't better, but as a whole, statistically, the world keeps getting better and better all the time. And it's all this evidence of abundance. And so he wanted. He wrote a book based on that showing, you know, in spite of all of the bad. And he addresses that in the book. It's not like it's all perfect, but he addresses that. He wrote this really fantastic book. And he spoke at my Genius Network event via Skype, because I wanted to introduce him to people at a January meeting, then in February. Now, again, this is like, what, two, three years ago, whatever it was, and the book was coming out, he actually came to Genius Network and joined, you know, the group, the 25k group. He gave a talk two days before the book was coming out. And at that meeting, you know, we put together a group of marketers. Everyone was really excited about it, and we got all kinds of people involved. And he called it the Justice League of Marketers. It was a bunch of Genius Network members from, you know, at the time, John Benson, Helman, Dean Graziosi, Brendan Burchard, Mike Klein, and several others that I can't even think of right now, but all got behind putting this together. And Then I went out to the larger Genius network group and sent everyone a copy of the book. People were blown away and promoted the heck out of it. So as a group we helped get the book on New York Times. It was on there for like nine weeks. But then it led to a whole series of things. I remember having a conversation with Peter at the time and he was speaking rate with something like 25 grand a talk. And I, you know, and he's just awesome. I mean, if you ever seen Peter speak, the guy's an incredible speaker. So knowledge. Yeah, he's amazing. And you know, I was like, Peter, you know, double it. And he, and I, I was, I was very helpful in encouraging him to double his speaking rate. Now he has people offering him 100 grand plus for speeches that he has to turn down because he's so demand right now with his new book Bold that just came out, which we highly recommend everyone read. We can put a link up for people to get the book if they want and watch videos on Peter and all that. We'll put that up with this episode at Ilove marketing calm. But what ended up happening was of course this book came out and we were talking about let's. And this is where the marketing comes in. And this is what I want to explain. In order to promote and market anything, be it a book or whatever, you need money in order to do that stuff. And so we, you know, I wanted him to have a audio program and a video program. And he founded Singularity University with his friend Ray Kurzweil. And what ended up happening was they're like, oh, let's do a video series in Boston where, you know, it's Peter and Ray because it's sort of close to where you, you know, Ray was. And now Ray's the director of engineering for Google. So he's been with Google now for a couple of years. So back then, you know, and Ray is a genius. If you don't know who Ray Kurzweil is, just do a Google search. He's one of the brightest minds on the planet. And so I said to Peter, I was like, you know, why don't you charge people to do like a two day event and finance the creation of this video product. And so ended up holding it at Singularity University, an event for a couple days with Peter and Ray about all of the topics in abundance and the latest things of what's going on in the future. And there was 50 people that showed up at Singularity University, which is in Mountain View, California. And it Was awesome. It was a really awesome event. And then I introduced Cedar to Dan Sullivan and I talked Cedar into joining Strategic Coach. Because when you're a super in demand guy and you've got so many opportunities where you have. You can have opportunity poisoning. And seeing the level of people that Peter deals with and how plugged in he is into the future of what's going on. And I mean, Dan Sullivan says this, and I believe it's true also. I don't think there's another human being on the planet that is more plugged in with what is going on in the future than Peter. I mean, yes, absolutely. I mean, yeah, I mean, he has Elon Musk that sits on his board, James Cameron, Larry Page, Branson. I mean, all these billionaires involved in all these different companies. I mean, the people that are moving the dial. He's personal friends with, with all of these people. And so he founded companies with them.

I mean, they're both the personal friends and founding companies together. Like, I mean, we met Craig Venter, the guy who decoded the human genome, who's Peter's partner in Human Longevity Inc. And that is huge.

Right? Well, heck, I mean. Well, I'll get to that in a minute. Now, for everyone listening, here's the thing. I'm saying all of this to show you. Once you actually learn and understand and apply marketing, there are so many things that you can do with it where I never even realized I would have this level of influence. When I used to be a Deborah carpet cleaner living off credit cards, I never thought that one day I'd be able to like, take the world's like, industry, Transformers truly at the highest level and be able to give them ideas that they could implement and actually make it a reality. So I was doing all these trips to Necker island every year. You know, charging our first trip was 75,000 a person. And then we did the economics where we could allow a few more people to come. And then we, you know, the rate was 40,000 a person. And I did that for, you know, know, six trips. This year I'm letting Yannick Silver run the trip that I started to Necker because I've, you know, I've done it so many times. And so basically, you know, I was, you know, sharing these ideas with Peter about Genius Network and how to package together really, you know, incredible experiences that are so much better than the typical, you know, seminar. And how do you make them 10 times better and have greater people? But they got to be, you know, in some cases, 5, 10 times better rights of a regular seminar. And so I, you know, I introduced him to Dan Sullivan. He joined Strategic Coach. And Dan is an incredible influencer and of course is the very best coach, you know, in the world for successful entrepreneurs. And so Peter joins Coach. They develop a really great relationship. And Dan, doing what Dan does, sees this amazing talent in Peter and has this question that, you know, you know, if you, what's the single focus activity that you could focus on for the next 25 years that would constantly give you never ending growth and joy and that sort of stuff. And so Peter's whole brand, if you want to call it that, is around abundance. And so they formalized Abundance360. So last year was the first official one after the first beta test with Ray Kurzweil. And that became, you know, there's about 150 people there. About 30 of them came from me, about 100 of them came from Dan Sullivan and the rest came from, you know, just kind of Peter's crew. And it was 10 grand a person, I believe. And so that was the first official one. Now Peter, who was speaking for speaking fees, plus all these other, you know, companies that he has equity in and he's involved in. So, you know, this became a huge bigger money maker for him. But it also gave him the ability instead of, you know, people hearing him talk for an hour or two, he now had couple of days with them and was able to go really with this stuff. And so this. And so this year Dan got 150 people to actually sign up for Abundance360. Now Peter's committed to doing this for the next 25 years now. And of course there's probably about 30 Genius Network members that were at this event also, which was great. So it was like one big family reunion. And Peter was nice enough to bring me and Dan up at the very beginning of the event and introduce us to everybody and talk about how, you know, this event wouldn't exist without us, blah, blah, blah. But the point I want to make is like, I could never do what Peter does. I mean, not even close. I don't understand any, you know, the relationships. But what I was able to do was give him, you know, resources, recommendations, introduction and models on how he could take his knowledge and package it and put it into this three day event. Now you have an event and all of these promotions from Dan Sullivan and me, none of it was for affiliate stuff. Dan Sullivan put over a million dollars worth of sign, you know, close to a million and a half dollars of people signed up for this event and didn't take a penny out of it because Dan just wants to empower his strategic coach clients by introducing them to this stuff. And so Dan talks about, if you want to know what's going on in the future, you know, go to Peter Diamandis Abundance 360. If you want to, you know, focus and develop your unique ability and grow 10 times, join coaching. If you want to learn the greatest marketing promotions and campaigns, come to Genius Network. So all three of us have this symbolic relationship where we all recommend each other's stuff to each other, but it doesn't compete with the other person. It just offers that much more stuff and that becomes like the ultimate form of. Of genius networking. But the point I want to make is that's all a marketing thing. You can have the greatest ideas and knowledge, but if you don't have models like that, you might have a really great book. But how do you take the knowledge in the book and how do you deliver it to people in person and introduce them to these players, but also bring together all these incredible people? Because one of the power of that event was not just the content. It was the people in that room. I mean, that room was Phil, you know, the guy that founded Second Life was one of the speakers there was, you know. Yeah, several people there.

Did you get. Yeah. Did you get to talk to him at all?

A little bit. A little bit. And yeah, just. I mean, what a genius. And how fascinating. The whole virtual worlds, you know, so it's. It was wild. But the thing that struck me the most, it's not the 3 to 5 billion people that are going to come online. And what I want to do is kind of put my phone on mute and then have you do a whole. Just no conversation to our listeners about what do you think the impact of that is? Because I said during, you know, the. The event where I got up to the mic and, you know, if someone is not there and not aware of this and people can read his book Bold, which I highly recommend people read. Not. Not. I'm not pimping the book because it's like my buddy Peter's book and you should read it. Truly, people that don't know the information that's in this book are screwed. I mean, the world is changing so quickly, and if you know the information that's going on, you will have an unfair advantage. And I said that. I said everyone in this room has.

Been like, like, yeah, that. That's exactly the way that I feel right now after having spent Just two days in that environment. I mean, hearing Peter describe. And we're definitely reaching a new age where things are very, very different than they have been in even the recent past. All hinging around Moore's Law, which, which Dan Sullivan talks about. And this idea that, you know, basically Moore's Law says that computing power, processing power, income doubles every 18 months while the cost of it is cut in half. And so as those numbers, as we're reaching the exponential part of this now, where a doubling means like incredible things, we're starting to see the pace of things happening at rates that we can't even imagine. And, and so Peter talks about his six Ds and I really got the, really got those now on a deep level where at first, the first D. The first phase is digitization. When something becomes digitized, it's on its way to take advantage of this exponential curve that Moore's Law allows. And at first, once something is digitized at first, as it's going along in this curve, it's deceptive at first it doesn't seem like a threat because when you're doubling low numbers, it doesn't really compute. And the perfect example of this was he talked about Kodak and how Kodak was actually comparing. Driven into bankruptcy by a technology that they invented. They invented the digital camera in 1976, but at the time when they did it, it took 23 seconds to take a.01 megapixel picture. And so the people in the, you know, in the executive team looked at it and thought, well, that's not acceptable. That's like really low quality. That's for kids. How long will it be before it becomes acceptable? And you know, they, they deemed that to be 2 megapixels and it was going to take years and years before it got to that. So they dismissed it and continued on in the paper print business and the film business. And so, you know, and after this all becomes now sort of technologically feasible, as soon as it got to what happens, where it is, where it's reaching the knee of the exponential curve where now doublings are very meaningful. Pretty soon, from the time that a real digital camera was available, it became something that very rapidly undid the entire print photography business. And so you saw it go from digitizing to deceptive to. Then it becomes disruptive. And that's where the key is. That's where it happens. As soon as something starts to disrupt an industry, it's over, it's on its way. Now it's happening too fast to stop it because once it starts to disrupt something, it very rapidly goes on to dematerializing it. So it was like now all of the things that were required to take photographs, like a camera and a, and film and prints, all of that stuff is dematerialized because it's all going digital and it's all available in your phone now. So even there's, you know, there's no need for digital cameras even it starts to dematerialize, even the camera. It's all part of the one thing now. Then it starts to demonetize it where now you get it for free, it's included in your telephone. You don't need to buy another camera. And then the last stage that it becomes democratized, where now it's available for everybody and it's not, it doesn't really cost anything. And they show the number of pictures taken on an annual basis. And now there's something like 30 billion pictures, you know, taken every, I don't know how often. The thing is, that can't be a year. It's probably got to even be more than that. But the whole thing started with something that people could easily dismiss now that took from 1976 to now to unfold. But companies that are being started in this time in technology, with the current processing that's available, with all of the things that we've had in advancements now where everybody's connected, the iPhones and the Androids, with all the apps that are available, it's easier than ever to start companies now and go from hey, I've got an idea to billion dollar business in less than 18 months. And we're seeing it happen again and again and again. And so it's like our eyes, when you know this and you see it, you're able to identify where this is happening. And so we start to see it now in companies like Airbnb as an example, the company that lets you rent rooms or houses from individuals everywhere, all around the world. Now this year or last year, they will be, or I think it's this year they will provide more room nights than the largest hotel chain in the world. They will officially become that. Yet they don't own a single property, they don't own any hotel rooms, but they've got an interface and a crowd and a source for people to both share their homes and to easily find homes to share. And you know, they've gone from, from an idea to a multi, multi billion dollar company in a very short period of time. Then you look at something like Uber, where you know, Any, anywhere you go in the world now, you can have a car at your feet in four to seven minutes. Get in, go where you want to go and get out. And in many cases, it's so much easier than even owning a car, you know, if you're living in a city. When I'm in Toronto now, and I don't own a car in Toronto, when I go to Toronto, it's all Uber. Why would I bother with having the car when I can have one at my feet in four minutes? You know, it doesn't, it doesn't make any sense yet. They don't own anything. They don't own any of the cars. They have relationships. And so it's really, it's fascinating to see these things happening. It's fascinating to see a company like, just as, you know, as long as it took for Kodak to go from, you know, the undisputed leader in the industry to bankrupt in less than three years, Instagram went from zero to multi billions of dollars. Snapchat went from zero to multi billion dollars. All, funny enough, using technologies that Kodak holds the patents on. So it's just kind of like, it's so funny to identify, you know, where in your industry are you in an industry that is poised for disruption? You know, if it can be digitized, it can be disrupted. And so I, you know, I come from a real estate background. I'm focused very heavily in the real estate world. So I'm always looking at this from how does this affect the real estate industry? And you start to see there's a distinction, there's a dividing line between everything. Every part of the real estate transaction that can be digitized is digitized already. It's already gone through that. It's already been disrupted. I mean, the mls, all the information about the properties, all the access to searching homes, all those things that were like the under lock and key from the real estate industry that you had to go to a Realtor to get the information. Well, guess what? The information is easily distributed now and found by everyone. But what you cannot disrupt is the last 100ft of a real estate transaction. You can't digitize emotions. You can't digitize human interaction where it's two individual people at least negotiating over the value of one absolutely unique piece of property. There's only one piece of property exactly like this one on the earth. And as long as real estate is a market value system, market value is determined by what a willing buyer is willing to pay a willing seller. And that requires negotiation. And it's irrational and it requires sometimes intervention and mediation. So the skills that are going to equip Realtors for success in the future are not necessarily the digital skills. The things that are going to equip them to be different to survive in this next evolution of the real estate industry are actually the relationships skills, the dialogue skills, the language, knowing what to say, how to interact with people. And you know, as Gary Vaynerchuk would say, caring about people, you can't digitize caring. So that's going to be a distinct advantage for people. And you know, I think that, you know, you can't digitize cleaning someone's carpets either. Joe, if you think about, you know, the industry that you've spent so much time focusing on. So, yeah, you know, I think let.

Me say a couple things to what you're talking about, then I'll put myself up, keep rolling because this is good. And by the way, just a free warning because I seriously doubt we're going to go back and edit any of this. If I drop, if my, if I just disappear deep you just because I'm in an area driving to Tucson. My birthday will be February 4th, which is here. And that's sort of a subtle way for people to send gifts. Not consumable food, certainly not things that are not gluten free and have dairy and chocolate. That's not good. Just kind of putting that out there. But no. So I'm taking a vacation this week and I'm driving to Tucson. I'm going to have dinner before my free day start with my buddy Craig Ford, who's like, you know, you know, smartest marketing geniuses. Of course I'm with my girlfriend. So we're driving up. We're driving up to some. But I may lose, I may lose you in between. And the reason I'm not flying anywhere, I've been on so many airplanes in the last month. I've been to San Francisco with Victoria Labaume. I've been in Chicago with Strategic Coach. I went to, I spent a couple days with you in Orlando. Then I went to JG Virgins event in Tampa. Then I came back in, taught at Genius Network event in my office. Then I went to LA for, for Peters. I've not done this much traveling in 20 days like in my life. But anyway, so that, that you decided.

To get away from it all and do a little traveling to relax.

No, no, not an airplane. Not an airplane. Travel. I know, I know. Completely different. Completely different. I actually like driving and this is quite kind of a productive Drive, because we're recording a podcast. So. But going back to the dematerializing, I want to touch on a couple things. Yes. For the carpet cleaning industry. One thing, there's this TED talk that Mike Rowe gave. I don't know when it was a few years ago. He was the host of the show Dirty Jobs and he talked about how the infrastructure in the United States is deteriorating quicker than the amount of people going to trade schools, to be electricians, to be, you know, to be welders, you know, to be painters, to, you know, all these different trades. And we need to really, there's plenty of jobs and work available for people. A lot of people aren't getting trained in certain skills and service businesses. There's a gigantic opportunity for service businesses because as the world becomes more digitized, yes, certain things will replace many stuff. It's going to be a whole new world ten years from now. I mean, the stores that we walk into in retail, retail will totally change. I mean, just what 3D printing is doing. People will have 3D printers in their kitchens, in their home that will produce a specific food with a certain color, with certain ingredients. And this will sound far fetched some people, but there will be 3D printing meat that doesn't require slaughtering animals. It will be based on organic cells that we will literally. Now that freaks a lot of people out. But other people, like, oh my God, that would be amazing. Imagine producing protein that doesn't require having to kill animals in order to do it, but tastes identical and is healthy. That's a whole other conversation. And I certainly am not qualified to talk about the scientific approach of that. But that literally is where some of the things that are going, the Internet of things, everything from light bulbs, which make it easy for someone to hack your house. Like I did in the interview with Mark Goodman, who wrote the book Future Crimes. That's going to be coming out very soon and we're going to put that interview up as a bonus episode. But I met him at Singularity University, dear friends with, you know, Peter Diamandis. And it's all of the dark side of technology. He has a chapter called Home Hack Home how people can literally, you know, hack into your house through all of these smart devices that you think are smart, but they're very vulnerable. People can get in, into your systems. But the reason I'm bringing that up is that your toaster, your blender, the shirt you wear, you know, when you go into a store and they have those big tags so that someone tries to steal it you know, it'll. The beeper thing will go off. Well, imagine those little tags being the size of pinhead that are embedded in every article. How is crime going to change? You know, like you can track everything. Your shoes, you know, you want a pair of shoes, you're going to, you know, the Nike store that you're going to maybe go into, or you're going to go into some department store, you're going to order it, Zappos or whatever. What if you can go to your computer and you say, okay, I want it in this color with my name printed on it in this exact size. And here's an exact fold of my foot that I've uploaded and it's going to be 3D printed and sensing. I mean, that is the stuff I know. So, so the, the way that we see all this, you're talking about Airbnb and Uber. I think the market, market cap right now on Airbnb is like 20 billion or something. Or not. Hell, I don't know. I don't have. But it's 40 million. And they're worth more than like, you know, Airbnb is worth more than the biggest hotel chain in the world and they don't own any property. Like you said it, like Uber. It's been totally disruptive. Now, for instance, I was sitting there last night, me and my girlfriend went to a assisted living home, a nursing home in Phoenix for a dear friend of mine who is a 70 something brilliant psychiatrist named Janice, and her husband, who's a former brain surgeon, who's 86 years old. He's now at the point where he needs assisted living. There's probably about 70 people that came to this dinner. There was one individual who I saw sitting in a chair who was by himself. And I literally said hello to him. I was just really. It kind of saddened me because he just seems sad, this individual. And I was sitting there thinking to myself, how do I create? And I'm putting this out there to the I love marketing community. If anyone wants to do this or possibly partner with me, if you know how to fully build this. I mean, I don't need people that have an idea. I already have plenty of ideas. I mean, people that truly have their act together and want to do something incredible. I said to Crystal, I said, you know, how many people are in nursing homes, children's hospitals, pets that, you know, have no one to care for them that are, you know, going to be euthanized, burn units, all homeless people? Like, think of the whole world of volunteering. You know, where you need volunteers. And I don't know if you've ever tried to volunteer anywhere, but there are certain places that need volunteers that will be gladly, you know, accept, you know, help from people. But then there's others where it's, you know, there's like a waiting list or they. They put me through a whole rigmarole in order to try to volunteer. And there's like layers of bureaucracy in that sort of world. Now granted, with certain individuals, you need to do background searches. You can't just have anyone with a disease or a cold or something showing up in certain places and getting people sick. You know, I mean, even like you take Las Vegas. Las Vegas throws out more food probably every night that could feed the entire homeless population of many states, like in one city, just due to the sheer volume of food that's thrown away. In a lot of cases, we don't have a supply problem. We have or resources problem, we have a distribution problem. And I started thinking, what if there was an app where anyone that wanted to volunteer, it literally made it match the volunteers with places that need them. But the app went through the background searches. It was like Uber, but it was like Uber for volunteers where they could. Because I know if you're depressed, having died, have addiction, as you know, I even announced it at the Abundance360 event that my MTP, my massive transformative purpose, was to help reduce suffering for people who with addictions. And I even said in front of everybody, and I probably had 40 people come up to me at that event, say, oh my God, thank you for saying that. Where I don't believe you can cure addiction, however, what if I had the approach that, you know, what if you really could cure addiction? What if there was a cure? And what if I could help be the person that helped find that? And I use myself, because I'm an addict as a lab rat for this. And I found the. The greatest people and I brought them together. And of course, I'm a huge fan of 12 Steps. I mean, it helps more people with recovery than every other available option combined. But even then, a lot of people still have challenges with addiction. So that was my big transformative purpose. So I was sitting there thinking, if you feel crap, feel depressed, feel anxiety, what is place to feel better as a human being is by helping others. And if you think your life sucks, if you put yourself in a situation where you volunteer at a nursing home or a children's hospital or a burn clinic, or help with animals or help with homeless people, I mean, it just simply makes you feel better, that contributes to other people. I mean, human beings feel better. But there are so many people that are suffering in the world. And what's going to be the next technology that can transform that? How could you. Not only just to help all of the people that are lonely and have lost their spouses and, you know, that have been through very traumatic situations, soldiers who have gone through, you know, post traumatic stress. I mean, just all of the different individuals that are out there. What if you brought people together that want to help and could help? In the same way that you could look up a car on Uber, in the same way that you can book a hotel on airbnb, in the same way that you can find someone on TaskRabbit to help you with something? How do you bring it together on a global scale? And I thought of that, and those sort of thoughts come to me after going something like abundance 3 like, how do you bring that together? So, you know, going through all of this stuff, I'm saying this because if anything else, if it just makes your brain think of things that your brain typically would not think of by hearing me and you talk about it, I mean, that's good because there are, there are so many human problems that can be solved by individuals that are willing to put things together and do it. And it is a marketing angle. I mean, Airbnb originally started with air mattresses and bread and breakfast. You know, that was the thing. But then they realized we can't scale air mattresses and have people serving breakfast and them having to be there. Originally, airbnb, the people that were renting out the room needed to be be there. They're going to rent out a room and they were going to have an Air Master's and they're going to serve, you know, breakfast or have a bed and serve breakfast. And then someone kind of bucked the system. It was like a rock star that used the platform to advertise his house. Why wasn't there? And broke the rules. But it forced the founders, well, maybe we should rethink our business model. And now they're the largest quote, unquote hotel chain in the world that doesn't own any property. And so, you know what?

What?

So anyway, I just wanted to go through that ran while I had a chance when I lost the signal. And also, you made me think about some of that stuff. So I will just say continue on, Dean, we've got about another 15 minutes.

Well, you know, I think that when you start exposing yourself to that kind of an environment, what, you know, Dan Silver would call abundant neighborhood. And you and I have been talking about this a lot lately because, you know, I think the way that I think now about these kind of things has changed. And I've been, you know, we've been talking about it a little bit in different ways, but I look at things like this as a. As a neighborhood, you know, and as being plugged into the future. I mean, you know, being plugged into something like this, like Peter Diamandis here, where you look at this over the next 25 years, you know, saying, like being involved in this and that, look at it as an entrepreneur, and in looking at it as a. As a $250,000 investment, let's say, you know, you look at it from, you know, the very beginning now for 25 years. $10,000 a year for 25 years is a $250,000 investment. And I look at it and I start to think, okay, that is the only and the premier neighborhood for being involved in what's coming down in the future. And you look at that, and I think as an entrepreneur, just like you, Joe, I'm not a technical guy. And when I got up to ask a couple of questions, I said that right there, that I'm not a technical guy, but I'm an entrepreneur, I'm an idea guy. And I thought about it, that the reason I'm even here is because I had a little head start on. I saw the future and I had a little head start on it. And Jeff Walker and I were talking about that you give us just a little bit of an edge. And as entrepreneurs, we're able to turn that into a huge advantage. And so you look at the. The being in this kind of an environment, how having that little bit of a head start on the future and actually getting to meet the people that are shaping that future is going to be an incredible multiplier of that $250,000 investment. Or if I look at it over the whole time, but certainly even over a shorter time, if you look at it over 10 years or five years, it's certainly going to be a multiplier, because who knows what's going to happen from that? Just like what you said, even how that whole event came about was because of Peter's involvement in 25K and Genius Network, same with Van Sullivan, that that was an idea and a connection that was made that turned into something. I mean, what an incredible case study for exactly what we're talking about, because, you know, there's the Kind of thing that you look at, you know, an investment in Genius Network. Peter joined Genius Network for $25,000 and has been a member just like everybody else. And from this met Dan Sullivan, got the idea to do this Abundance360 event which has turned into this incredible thing. And Dan Sullivan, just like you said, just even with Dan sending 150 people, you sending 30 people, that's 1.8 million in real money that is directly traceable to being part of an abundance neighborhood, to being part of a genius network. And that I'm just so excited about the future of that and really aligning yourself and that's what I'm doing. I mean you and I both, I mean we're part of, part of Strategic Coach. We're part of Abundance 360. We're surrounding ourselves strategically with exactly the right neighborhoods that are going to be the most beneficial for us to multiply our investment in money and time in pursuing those. So having your eyes open like this and being exposed to the premier environments like that, like if you're going to be involved, if you think that the future is going to be something important, why would you be anywhere but at the very best future oriented abundance neighborhood in the world, which would be abundance360 if you're an entrepreneur, I mean we look at it going, getting involved with, with Strategic Coach, with Dan Sullivan, that there's no better place to be. You know, the top entrepreneurs are all there and you take cues from that. You know, you surround yourself with those, with those people and you get to spend time with them and knowing that it's ideas and contacts that are going to shape what your future is. And you know, to me, being part of all three of those networks of Genius Network, of strategic coach, of abundance 360 is like not, you know, people don't look at it as an expense, but looking at it as a multiplier for those, for being involved in those environments, you know. So I think that that's just a pretty wise thing to do strategically. And I think that as we look at it now, the sound bite of the entire event for me was a quote. And I don't even, there's so many great things, I don't even know who said it, but the quote was that our ambition is the glass ceiling on what we can actually accomplish. And I thought, you know, that really says it all, doesn't it? I mean it's like our ability to think a thought, to set an ambition, a moonshot, a massive transformative purpose as Peter calls it. Is really the only thing that limits us. I mean, can you imagine if it wasn't for Peter Diamandis saying, listen, nobody seems to be taking the lead on space travel here. Why don't we offer a prize and get somebody, get the smartest people in the world working on this and now through the X Prize foundation, setting up situations where the smartest people in the world incentivized to work on the biggest, most meaningful problems in the world. And with all the technology being able to link all of these people together now, it's just amazing what's going to be able to come from that. It's so funny, Joe. I know you've gotten involved in a lot of the space things now, if space domain names are going to be a future oriented play, I mean, you're poised for a gold mine there. But to hear Peter in front of a room of people with a straight face. And I say this, that if you said this to most people. Yeah, I was just at this conference and these guys are talking about how they're going to start mining asteroids. Yeah, that's right. They're gonna go up into space, they're gonna land on this, these asteroids that come near to the earth every three to five years and they're gonna mine them and bring back all the platinum and coal. I mean, where else could you, you know, surround yourself with people that you could even have that conversation and know that that certainly is a possibility and to be, you know, setting into motion things that are actually going to make that come true, it's like, it's just, it's fascinating to me, Joe. I'm just thrilled to be part of it, you know.

Well, yeah, let me, let me mention a couple of things based on what you said because we're almost at the, we're almost at the hour mark. Yes. Planetary Resources is the asteroid mining company. I at it on numerous meetings of that and I'm a big believer in it. It's not a matter of if, it's a matter of when. Secondly, if you sit, let's take incentivized competitions which Peter started X Pride and is responsible for private space travel because he put up a $10 million prize in 2004. And Richard Branson lightens the technology and created Virgin Galactic out of it. So you could say had Peter not done that, there would be no Virgin Galactic. Galactic. And you know, now there's a platform called HeroX.com and Christian Khaduchini, who is the CEO and co founder with Peter, DMI on HeroX, it's the basically the division of experts that anyone that wants to have an incentivized competition put together can work with Herox in the same way that if someone wants to do crowdfunding on Kickstarter or Indiegogo as an example, those are platforms for crowdfunding. Herox is a platform for incentivized competition. So now because of these technologies, there exists a company where anyone that's on I love marketing that wants to do an incentivized prize or wants to look at what is being offered and fund one, they can go to HeroX.com and check it out. So those sort of things are available. But the bigger thing that I want to share, and this is a mind shift because you're talking about the abundance neighborhood. And the biggest thing is me and you are sharing everything that we know here. We're not worried about competitors. We're not worried about all of these literally hundreds of thousands of people that will download and listen to this episode. They, you know, we're not worried about giving these ideas out because we live in a world in abundance. We actually want to empower entrepreneurs. And there are some people that live in a scarcity neighborhood. They're like, oh, I went to this conference. I don't want to tell my competitors what's going on. They find out about this. I'm not gonna have, you know, and, like, I'm okay with dematerializing demonetized, you know, disrupting, like, kinds of stuff, because that, that is where the future is going to be. And we want to share things like this with people so they will check this out. I'm not worried if someone's like, oh, should I go to Genius Network or strategic coach or abundance360, if I could only be. I mean, go with whatever resonates with stuff. I mean, as far as I'm concerned, I don't want to sell things to people that need it. I want to sell things to people that want it. And so anyone that's ever going to pay me for Genius Network already has a mindset that it's not that it's 25,000 a year or 10,000 to come to my annual event or whatever, which it currently is, I'll probably raise the price on all of these things. Several years from now, It'll probably be 100 grand and maybe 25,000 to come to my annual event. My annual event. This year we get to the point where it's almost sold out months in advance. I might raise the price this year to 25,000. A person, because I know what goes on there is worth multiples that it's less about the money, it's more about where are you going to go to hang out with these types of people. Where are you going to go to find this sort of stuff? And if someone is not in a financial position to get there, we want to help them get to that financial position to be there. That's why we publish this podcast for free and we introduce people to all this because we have a genius network virtually that we can actually introduce people like Peter to the world. Because as far as I'm concerned, all of these things are just simply going to empower entrepreneurs. And the groups of people that I want to be a hero to are entrepreneurs. And I want to help addicts. So with that being said, oh, I got to put a plug in for my annual event. Peter Diamandis will be speaking of my annual event. Many of the people that were Abundant360 and actually attend Abundance360 and strategic coach will be at my event. My event will be the next big gathering and that's October 26 and 27 in Scottsdale, Arizona. The website, if anyone wants to check that out, is Genius Network Events with an S. Geniusnetworkevents.com I've got the billionaire, John Paul DeJoria. I've got Tony Robbins coming, Harvey Picayu, Frank Kern, you. I mean, you know, the list goes on and on. Dan Sullivan, a whole slew of amazing people and speakers that will be there. And I did mention I'll go deeper in it in a future episode. The thing about addiction and the thing about partnering, if anyone wants to submit an idea to me and you, Dean, like they want to partner on something we're not looking for. Like, on a scale of 1 to 10, 10, we say either hell yes or no. I think kind of like the Derek Sivers thing. We have more opportunities that are presented to us than three people. I don't need an unthought of idea if someone really is a player. If someone, you know, even if they're startup, if they really have their act together and they know how to hustle and they know how to work and they have high integrity and they want to create enormous value in the world. The idea I threw out about, you know, like nursing homes and volunteering and assisted living and just helping link people together and you really either have the technology side or you have, you know, any side of that. I've. JoePolish.com Joe Just JoePolish.com Joe, you can write up any proposal for something if you want something for me and Dean. But my team will sift, sort and screen through all of those. And it's got to be like an 8, 9, or a 10 quality idea. Not a 1, 2 or 3, not a 3, 4, or 5. It can't be, oh, I'm really enthusiastic, so let me just submit it. But no, if you really think you can help. We want to help put really good stuff out into the world. And obviously we can only spend our time on things that really matter because we have our core focuses. But I just wanted to put that out there. And we will also put the link for Peter's book. Everyone needs to read the book Bold. And we'll continue to share these things. So I just wanted to throw that out there before. Before we wrap up so it can tie it together for some time. I mean, you know what?

It is great. The thing that is so exciting about being involved in those communities is just how stimulating it is. But let's be honest, it costs money to be part of these. I mean, they're not inexpensive things. I mean, you look at, we paid $20,000 a year to go to strategic coach. We pay $10,000 to go to abundance. 360 genius network is $25,000.

Now.

You know, you sound like people. I think just the mindset of looking at these things as investments that multiply, not as an expense. And the reason that we don't think of them that way is because we have businesses that are driven by marketing, that create money on demand. And that's why we love marketing so much. If we want to invest in more things, we apply an idea and we make more money. So it's like it truly is an abundance world and marketing is the driver of that abundance. So, you know, it's just. You're in the right place. I mean, we've got so many. We've got almost 200 hours of the very best marketing ideas and advice that we have here on. I love marketing. If you want to come and even hear more about it or get more involved, you know, you can. I'm doing three live events over the next few months here in Florida. In February, in March, in April. You can come spend three days with me right here. A small group of people, just 10 or 12 people, focused on applying the eight profit activators and the before, during and after units and building your own breakthrough blueprint so that you can have a business that can just print money for you. So you know that if you want to Come and start that process. You could just send me an email, dean jackson.com just put breakthrough in the subject line and I'll get you all the information about these events. If that's something that, you know, you're ready to really get involved in all of these things. But the catalyst is your own business. If you need a business, your business to ramp up so you can throw off more cash so that you don't even think about getting involved in these things, that might be the first step for you. So I'd love to have you. It's pretty cool environment and you know, just send me that email deandeanjackson.com and I'll get you all the information. So Joe, where, where are we going to see each other next here? What's next on our calendars?

Well, you mean of me and you are just like what's coming up?

Yeah, no, me and you or what's coming up? I mean we had somebody was asking somebody on the. Oh, what I'm excited about too. I got the new yellow Pages. So our very next episode will be a yellow pages roulette episode. But somebody posted on there and they're, they're always asking, you know, have you got another I love Marketing event scheduled? And we don't. If you want to get the DVDs, the videos, all of the things from.

The.

Two conferences that we've done and a bunch of other things that we have, we've got a whole program available for you that you can do online. Where can people find on the new I love Marketing Joe, information about the online resources that we have for people.

Well, what I would say the easiest thing to do if they want the online resources is shoot an email to supportopolish.com supportopolish.com just put I love marketing resources or no, to be even more specific, I love marketing. Why don't we do that and then we'll give you details about how you have the video version and the online version of the I love Marketing whole program. And if you want to go deposit and go ahead and send that to you, put that in the subject line. And beyond that, you know, I link Almost everything@jokeflush.com to Genius Network and to the podcast and to everything. You know, that's kind of like the one catch all sort of site. And you know, we've got some great interviews coming up. The, the yellow pages roulette is always fun. And that will be either the next episode or the one after it. So I want to be just to make sure, because I'm not 100% sure it will be the exact episode, but it probably will be. And boy, what else could I share with everyone? Just check out the new ilovemarketing.com redesign. If you've not seen it yet. We've redesigned the website and we're still adding new things and doing our best to make it more user friendly and all that. So sort of stuff. And yeah, I just wanted to share that with everyone. That's awesome.

And it looks strong and if you.

Have any people that, that you think would be well served to listen to this. And I know because of me driving, it's not like, you know, it's not like we're in a studio or whatever, but you know, hey, this is how we're able to share this stuff. So please, yeah, please support it by, you know, sharing it with other people and we. So until the next episode. Any famous last words, Dean? Because we'll wrap up.

I hope this episode gets people excited about their abundant future. I mean, it really is such a great time to be alive and I'm just happy that we are on this journey together helping people.

Yeah, I love it. I love it. So thank you, Dean, and thank you to all of our listeners and we will talk to you on the next episode of I love marketing. Have a great day.