Youth Marketing: How To Engage and Connect with Young People (Featuring Four Under 20 Youth Experts) - Genius Network Episode #112

50 and 6 year olds. Nothing against 50 and 6 year olds to start, but when it's a bunch of 50 and 6 year olds making decisions on how a 17 year old will react something for a 15 year old will react something when they have no idea and just expecting that just because they grew up enjoying certain stuff and certain stuff worked with them when they were in high school. A lot's changed since then and not actually recognizing that they need to adapt and get young voices in the room to understand what's actually going on and what the trends are currently and what actually is going to sell and Connect with Youth Audience.

How do you market to Gen Z? What is the right way to connect and engage with the young? Do you know the biggest mistakes people make when trying to market to this exciting demographic? Joe Polish gathered four experts in youth marketing and asked them these questions and more. It's a preview and a sneak peek of his anticipated panel on the same topic at this year's Genius Network Annual event. Joe believes this topic is so important that he asked it to be simultaneously published across the three podcasts, Genius Network, I Love Marketing and 10X Talks. Remember to subscribe to Genius Network so that you don't miss a Future episode. Visit geniusnetwork.com subscribe for more hello, this is Joe Polish.

I am the founder of Genius Network and we're going to have a pretty interesting conversation here with four pretty awesome people that are all Generation Z's, Gen Z's as it's called. And I'm going to have each one of these individuals at the Genius Network Annual event this year, which is happening literally in a couple of weeks. So depending on when you hear this, that may have happened, it may not have happened. I just want to actually share some of the insights and knowledge and wisdom of the group that I have here. And we may talk over each other too, because it's not often that I do a podcast episode with four different people and one who's very, very disruptive as a human. And that's the first person I'll introduce. So I'm going to give a quick bio introduction and then we'll get into some conversations. So the first one with me, Connor Blakely. He's the Chief Marketing Officer CMO of the Campus Agency. It's a youth centric agency specializing in hyper targeted marketing, Gen Z college students and millennials. Regarded as the foremost authority on today's youth culture, Connor has been recognized by Forbes as the number one Gen Z expert to follow, and a few of his clients include ADWEEK Awesomeness tv, Sprint, Coca Cola, American Marketing association, the association of National Advertisers, Youth Marketing Strategy, and more. So, Connor, how are.

I'm doing great, Joe. I know he's done a couple of podcasts together, but I'm excited and hopefully this one turns out some new, useful information for listeners. So thanks for having me.

Cool, man. Hey, and I'm going to introduce the other people that we have on the line here and I want you to. If I don't say anything about them that everyone listening should know, just please pipe in.

Okay?

Jesse K. Thanks, man. Jesse, what's up, dude?

What's going on? Joe?

You know, living the dream here. Living the dream. So here I'll read a real quick bio of you. The short version. Jesse K. Is an 18 year old podcaster, speaker and entrepreneur from New Jersey who I happen to know his father for, you know, ever. Before he was born, Jesse's been featured in a variety of Global publications including HuffPost, Entrepreneur, Adweek and Business Insider. Along with hosting his podcast, Jesse runs a digital consultancy agency helping Fortune 500 brands and influencers, over 5 million plus followers connect with their youth customers and fans via social media and digital marketing strategies. And Jesse, what number was I in the people that you've interviewed for your podcast?

You were up there. You were definitely one of the best performing ones. I think you were top five in terms of best performing ones. I think you were right behind Jack Dorsey. So you haven't beat him yet.

Well, I would hope not because. Yeah, well, but in terms of who did you. Was I one of the very first people you did a podcast with? You were pretty early on.

You were the, you were like three months into the podcast. You were probably first 20 people. First 20, yeah, probably first 20 people I did it with.

Okay, cool. Awesome.

Awesome.

All right, Madison, how are you? Madison?

I'm great. How are you?

I'm doing fantastic. Well, so here, here we have the, the amazing female representation of the group and perhaps the smartest group we'll see. Madison Bregman is a 20 year old entrepreneur, youth marketing strategist and founder of Girlz, a youth marketing consultancy focused on helping brands better connect and engage with today's youth, specifically young females. So thank you, Madison. And then our last person, then we're going to get into it. So Goel. Eshon. Goel. He's a 19 year old marketer. He's worked with companies like LinkedIn, College Board, Mark Cuban Companies, Poo Pourri, which has got some of the best marketing. It's funny as Hell, so we'll talk about that. If you've not heard of Poo Pourri, then kind of think about what that could possibly mean. Consulted for over 25 startups, Ishaan has been recognized in publications like Forbes Inc. Business Insider, Yahoo News for his massive success in the marketing world. I think the way that we should do this, Connor, what did I not say about everyone that I should say, have said or that anyone needs to know?

Madison not only is our female representation, but is definitely the most organized and smartest.

So thank you.

I've known, I've known everyone in this, in this group for, it feels like forever now. And they're all some of my best and closest friends. So I, I could not be more excited to, number one, be able to participate in this and bring value to your audience members, but see what relationship that we can create to better not only serve our generation, but each other and really move forward.

Cool. Cool.

Thank you. And by the way, since me and you, Connor, have done a full length episode talking about a lot of cool stuff here, if you want to pipe in on any of those, then go ahead and what I'll do. Why don't I. I'm going to just ask you all a question and we'll start with Jesse, then we'll go to Madison, then we will go to Eshawn and then Connor, if you want to say anything, do it. And if not, I will go through a couple of questions and we will just knock out some amazing stuff as best we can so everyone listening can get to know all of you and learn some cool stuff. Sound good?

Sounds great.

Yep.

Awesome. Okay, well, let's start with Jesse. What's the most exciting thing you and or your clients are doing that is working to connect with your generation?

I'd say a lot of my clients are athletes, so helping them sort of unlock the potential to connect with their young fans through social media and through their website and whole digital presence. I think a lot of them in the past had just, you know, either connected with their fans through what they did on the field or through tv, but not realizing that they could have personal interactions with their fans online and through social media.

And like an example of what's one of the most effective ways that you're getting them to do that. Just how you. What do you think?

Yeah, I think number one is connecting through stuff like Instagram lives or through DMs where they can actually bring a fan onto the screen with them and talk with them face to face, doing meetups and stuff through Social media, where you can bring all of your fans together in a certain area, then other stuff too, where you can do stuff directly for that certain audience. So doing giveaways that are targeted towards certain age groups or doing stuff with brands that are targeted to a specific group of people. So partnering an athlete and a brand for stuff targeted towards their youth demographic.

Okay, cool.

Awesome. Awesome.

Thank you, Madison.

Yeah, so I'm working right now to help brands better sort of connect and engage with young women. I think there's a lot of conversations going on about equality and representation, and women are becoming a focus for a lot of companies. And that's kind of what I'm working on right now, is figuring out how brands can first of all connect and then ultimately market to young people.

Okay, and what would be an example of something that you're doing?

Just helping them understand how women or girls respond differently to just companies and marketing messages. So, for example, obviously females have different brands that they pay attention to and, like, instead of males. So just sort of playing into that and emphasizing the importance of connecting with women.

Okay.

And then, by the way, if I do not mention this, at some point when we wrap up, if we don't get into it, I'd love to have you share a couple of examples of clients of yours or people that you follow or just someone that you think is absolutely doing it right. And here's who people should pay attention to. So I'd like to. If we don't bring that up during the conversation, I'd like to hear that before we end this thing at the end. So thank you. Ishan question. What's the most exciting thing you and your clients are doing that's working to connect with your generation?

Yeah, Well, I guess that's a really big question. And the best way to answer that would, I guess, be influencers, in my opinion, because a lot of companies are shifting away from realizing that their marketing campaigns aren't working on. On Instagram or Facebook or wherever they're pushing it. And pushing ads towards young people aren't really converting to good numbers. And the biggest asset that I've been able to bring to the table would be my connections in the. In the Gen Z influencer space. And a lot of companies tend to forget that there are more people, there's more screen time dedicated to influencers, kids consuming thousands of hours a year content for influencers, rather than clicking through and watching regular TV or looking through their ads that are popping up on their screen. So in my opinion, I think would be just the influencer game that I've kind of put myself in. Gotcha.

At what point does someone legitimately earn the title of influencer? Because, you know, a lot of people will run around and call themselves many titles. But in terms of like, what would you consider like, this is a person who's an influencer. What are some of the benchmarks that you would say would be a true influencer?

A lot of. That's a really good question. A lot of people throw around like influencer in their bio. First of all, if you call yourself an influencer, you're probably not an influencer. One thing is, I think it's cross platform play. If you're big on multiple platforms, whether it's like either musical, ly, Instagram, Snapchat, and your following is moving with you to different platforms, that's when I believe that like you, you are an influencer of some sort, that people are following you as you, as you run around circles. Again, the numbers and volume also plays a role in that as well as engagement. How quickly people are jumping on your content, how many story views are you getting, screenshots, all that stuff all plays a role. And it just comes down to the metrics and analytics of is this person worth putting money behind to run a project? Are they getting enough screen time when they put up stories and XYZ from there? Because it's just a lot of people tend to forget that if someone just someone's like claim their influencer, they forget to look at their metrics and then run a campaign with them and it just doesn't align or match and then falls out of the sky and people really don't understand why. Gotcha.

Okay, great. That was awesome. And you know, let me mention something too. I had my very first website in 1996, which was before, you know, before most of you were born. Well, I think all of you were not born then.

Yeah, all of us.

Yeah, most of you. That's kind of funny. And here's the thing with people that are older. When I was, when I was in my 20s, I was hanging out with people that were, you know, 20, 30, 40 years older than me. I've always done that and I always wanted, wanted to get a pulse on things. And I think a lot of people, you know, I turned 50 years old this year and I hang out with all kinds of spectrums of different people. And I have a lot of friends, a lot of relationships, a lot of different clients all across the board and people that are over the age of say like 40 years old and Stuff I think they have, you know, a different experience of how they would probably think of all of you in terms of marketing. I would imagine all of them think, oh, it's all social media, it's all online. They know nothing about other forms of advertising. And you know, with hanging out with Connor and stuff, I know he, you know, literally sends people direct mail and stuff. And there's all these ways to reach people and there is television and there's all these different stuff. So as we go through this, if there's any unique things, and certainly I'll probably talk to you guys about this when we are on our panel in front of, you know, a sold out audience at Genius network here in a couple of weeks. There's, you know, I remember the first fax machines, I remember pagers, I remember there were no remote controls on televisions and you would literally need to go up to a TV and we had black and white TVs when I was a little kid, like really young and you have to turn the dial and having a color TV was like a luxury. And I remember sitting in front of MTV, you know, when it first came out in the 80s, and I would sit for hours just waiting for a video from my favorite band to, you know, come up. And it could sometimes take hours or days to see a single video. And now today, everything is instantaneous. And so there's a lot of different perspectives that people would have and they would think that, oh, you know, all these young people, all they do is social media. And I know that's not the case, although I know that's one of the mechanisms. So as we go through this, my next question is going to be about mistakes. But I wanted to ask Connor, anything you wanted to add, Connor, or didn't cover that you'd like to share?

Yeah, I mean, a lot of people talk about when people zig, I zag. But what people fail to recognize is that if you're zigging, if you're digging and zagging within the same confines of all the same things that everyone did before, then you're going to get the same results in an entirely different way. The common definition for insanity is doing the same thing over and over again and expecting a different result. And I feel like that's what a lot of, a lot of what these brands and companies are doing. Not only just marketing young people, but I'm talking about like collectively understanding culture, testing different campaigns or metrics or things that really matter. It's literally all the same. So I don't think you could have said it any better when you talked about like direct mail is a perfect example. Everyone's going digital. I literally send direct mail to people. Like it isn't that, it isn't the context of doing through doing direct mail because doing direct mail is great. It's how it's done that's wrong. So I completely agree with you.

Yeah, yeah. And there's all kinds of ways to reach people, including picking up a phone and calling them or meeting them in person and talking to them. And so developing all of those abilities to connect with others however you do it is one of the just the principles. I mean even Steve Jobs said at the Worldwide developers conference in 1997, he said first we focus on the user experience, then we focus on the technology and so the ability to connect. I mean I always think psychology is more important than technology. And when you have both of them together, you can utilize technology in incredible ways. So let me ask, we'll go with Jesse, you'll start with you. What are the biggest mistakes you see people making when trying to market to gen zers or just young people in general?

I think first off is, I'm sure this is going to be a common theme across all of us, but when it's 50 and 6 year olds, nothing against 50 and 6 year olds to start. But when it's a bunch of 50 and 6 year olds making decisions on how a 17 year old will react something or a 15 year old will react something when they have no idea and just expecting that just because they grew up enjoying certain stuff and certain stuff worked with them when they were in high school. A lot changed since then and not actually recognizing that they need to adapt and get young voices in the room to understand what's actually going on and what the trends are currently and what actually is going to sell and connect with youth audience.

So do you recommend things like, I mean like a focus group or something or how do you, how do you recommend?

Yeah, I think whether that's a focus group or having. I know some brands have done stuff with like a Gen Z advisor, an ambassador with somebody who's in the room that stays up to date on the company and works with them on that, running a study, I think there's tons of options. I think it just relates to getting some sort of Gen Z voice or Gen Z person in the room or in their research.

Cool.

Okay, great.

Madison.

Yeah. So I think that kind of going off what Jesse said, it's hard for brands to understand what's popular and what's trending because, you know, as you said, they're sort of older people and they're trying to figure out through just research, informal research, instead of being entrenched in the generation and being able to sort of witness and see what people are watching and what they're wearing and, you know, sort of where our attention is.

Gotcha. By the way, are your parents younger or older than me? Older.

Okay.

Just checking. Ishad, how about you? What are, what are the biggest mistakes you see people making?

I mean, again, I can answer that question forever. So, I mean, I definitely agree with Jesse. What Jesse K. Says is that they definitely have a lot of older people making decisions on other people's behalf and they really aren't in the position to be doing that. Like, it honestly doesn't make sense to me sometimes how someone who is double the age of a target audience that they're trying to target is running a campaign towards that. It makes zero sense. So the biggest mistake would be definitely not getting input because I've seen so many advertisements gone wrong. I've seen so many things get memed because these companies are trying to trying to stay cool when they really have no business doing that. And the quickest fix is to literally find someone that's young and understands both sides of the market, both the market and understands the current trends. And that's just something that's extremely powerful in today's world because everything's online. Things go viral very quickly, and a couple of blinks, you can have a viral post that could be a viral campaign or a viral mistake. So it's definitely good to acknowledge that you definitely want to young, experienced people getting in the room and really working campaigns that are targeting their age range.

Yeah, gotcha. You know my friend Dan Sullivan, who I do a podcast called 10X Talk with, he's coached more successful entrepreneurs than probably anyone in the world. And he's founder of Strategic Coach, and he has this great line, other people's bad news is your good news. And I've really expanded upon that whole line of thinking that most money that's made for business owners are transform other people's bad news into good news. So, you know, if you're hungry, that's bad news. But if you have a restaurant or you sell food, that's good news. If someone's bored, that's bad news. But if you have some way to entertain them, that's good news. If you break your leg, that's bad news. But if you can go to a doctor, that's good news. And I'm actually quite happy that many people suck at marketing because their bad news becomes my good news if I can help them with it. And what you're all describing right now, I mean, I think just so many people that have companies and big brands and big organizations, but they don't know how to stay in touch. It seems that all of you have built and are building businesses built around helping people that are probably twice your age, figuring out how to communicate and how to market. I mean it seems that that is the common expertise of all of you. And of course one of the reasons I'm we're doing this right now and bringing you to the Genius Network annual event is I've got an audience filled with people that are running multimillion dollar businesses but a lot of them have no clue what you know. And the beauty of it is they're actually quite coachable and they actually want to learn, whereas a lot of people, they don't have that mindset. And so yeah, I mean in a lot of ways it's probably really good news for all of you that there's a bunch of people that are twice their age trying to communicate, thinking they're cool and knowing how to communicate and you show up and say, well let kind of show you how this really works. So Connor, anything you want to add?

I really like the point that Jesse talked about with having someone in the office and you brought up the idea of focus groups. I think that the idea of a focus group is give feedback when in reality, I don't think in a lot of situations feedback is what is necessary in a lot of these companies and brands. I think it's kind of co creating with people in the generation to make sure that the BS meter and the authenticity and all the things we all talk about that matter are fully ingrained in everything from insights to the strategy, the execution and all of that stuff. So focus group is a little bit broad for me, but I'm a big fan of like let's get them in the boardroom, let's get them in every single facet of our company to make sure that we're really aligned. And I mean like some companies, you need it more than others, right? Like if you're an oil company based out of Texas, you don't necessarily need to understand everything about marketing to Gen Z, but you certainly should understand how to hire them and that'll come naturally by spending time with them. So there really is no downside for any business to be able to spend time on this kind of stuff.

Yeah, yeah, gotcha. You know, and I've. There's different schools of thought over the years. I mean, I have some brilliant people that I've met that are marketers and copywriters and know how to move the dial, that absolutely despise focus groups and think it's a waste of time, and then others that wouldn't even think about it with not using a focus group or something similar to it in a certain situation. And at the end of the day, though, you know, marketers are testing and you're putting some sort of message, some sort of communication you're weaving together, however you present your story and yourself in ways. And the marketplace will tell you if it likes to or not. I love the idea of testing ideas on check writers in which, by the way, have any of you ever written a check, a physical check, or is that just like not existing?

I haven't.

Yep.

I actually had to write one and I was completely lost where everything was supposed to go. I was just like my. Supposed to sign up here. Who is this for? Why can't we just, like, what? So I felt very dumb. But I realized, like, growing up, I used to watch my parents pay for things using checks, but then it fully faded away. Sort of like the USB is kind of fading away now, so it's interesting.

Yeah, it's so funny. I mean, I used to have to. When I started, you guys know my whole story of starting out as a dead broke carpet cleaner when I was in my early 20s and we. I used to have to drive all over Phoenix. I mean, you know, it's a big, big city. I mean, it's. I think it's the fifth or sixth largest city in the US And I had a Thomas Guide map and I'd have to like, you know, follow these maps on about. There was probably like a hundred pages of different individual areas of town based on zip codes and based on roads. And you'd have to kind of go down each column and try to find this street matching with this street. And then I'd have to manually drive there. And it's just now there's no. Hardly anyone uses checks anymore.

It's amazing.

All right, so. All right, so let's start with Jesse on this one. What are the misconceptions people have around Generation Z and what's the truth? So people that are, you know, obviously not Generation Z, what are the misconceptions that they have and what is the actual truth?

I think the biggest one that I tend to find funny is people think that we're like socially reclusive. Like, we just live on our phones. And yes, we've grown up on our phones, but I still prefer to get on a phone and talk to somebody, then text. And I think everyone thinks that people in our generation have no idea how to communicate, and I just think that's not true. Yeah, like 100%. Like, I've had an iPhone in my hand or a smartphone in my hand since I was like 12, and I've had phones since I was a little kid, but also can communicate and enjoy communicating. And I think that holds across our whole generation.

Yeah, that's, that's, that's, that's great insight.

Okay, cool.

Madison.

Yeah. I think that one of the biggest misconceptions is that people say, oh, you guys only have a 6 to 8 second attention span and you guys can't pay attention for long periods of time, when in reality that those few seconds is up, really determining whether or not something is worth our time. It's just, we say that it's a BS meter and we can determine if something is authentic and if we want to pay attention to it or not.

Gotcha. Okay, so distractibility, not being reclusive.

Okay.

Ishan.

I say they think Gen Z is lazy. We like to find shortcuts. And the biggest thing about us is we like to do things quickly and the right way. We don't like to go the long way home. We rather get there quickly. And a lot of adults take that as us being lazy and us being useless. I mean, I've had so many people, like, say, like when I'm doing projects, like, why don't you just do it like this? And I said, because it's quicker to do it like that and get the same results. We, a lot of you, like, trust the system. Like we, we will trust the system, but we'll recreate it and hand it back to you in a better way. And a lot of people that are, that have been following the system forever believe that's just wrong. Like, oh, you're breaking everything. And we just, we believe in quick things. Like, I remember growing up, my teacher would be like, oh, you never walk around with a calculator in your hands. But here we are, we have a calculator in our hands with our cell phones 24 7. Like, we have shortcuts. We don't have to memorize everything. We can just look up stuff on our phone. And that's, that's just a lot of people that had to do that look at us and they're like, oh, they don't know anything. But at the end of the day, we can pull things up faster and have things at our hands and in our hands in seconds.

Yeah, yeah. Well, you know, I mean, in a lot of ways what, what smartphones and a lot of technologies are, are just, you know, they're, they're brain extenders. I mean, your extended brain. I mean, I can't remember who I was talk to, but this person said, you know, when I was a little kid and my parents were driving me around, we would go into, if we're going across country in a car, we would come into a small town and we'd have no idea where there's any restaurants and we were all hungry and we would just keep driving until we ran into something and then we would go in and order. And now there's no mystery. I mean, it's kind of like taking the mystery out of things. And there's, you know, there's a lot of sort of interesting perspectives. I mean, I. Back when I was a kid, my father and a lot of adults would say, you know, I had to walk 5 miles in the snow, 10 miles in the snow to get to school. And I'm sure that still exists today. But not to out your parents. What are some of the stupid things that they say to make a comparison of how difficult they had it and how much easier you have? I mean, are there any cliches or things that you hear your, your parents of your friends? We could say so it doesn't out your parents that they say that are just like ridiculous notions or way they ways they try to, you know, guilt you into how much better you have it. Is there anything that you can think of that comes to mind from any of you?

I'll go straight and I'll go on my parents. It doesn't have to be parents, friend. The whole you guys use your phones and technology too much. When we were growing up, like, we didn't even have a tv, which I think is BS by the way. There's no way they didn't have a TV at some point in their childhood. We used to, but like, I don't even watch tv. Like, but considering the fact that like we had to just read books and.

Sit around, it's like, I read books.

Too, but it may be different form. Like, I may not be reading a hardcover. I may be listening to it on audible. Like, I think it's just the way technology has evolved that there's different ways we do stuff, but we're still doing the same things. It's not like everything's changed in the last 30 years. I think it's just technology has progressed to make things easier and like Ishan said, find shortcuts and stuff.

Yeah, gotcha. Okay. And Connor, by the way, I do, you know, if you want to say anything about that or misconceptions or whatever, please feel free.

I'm sorry.

No, no, because I don't. I don't know if I gave you an opportunity to say anything else related to the previous question or even to this particular one. Like, so, anything you want to say?

Oh, no, I think they cover it all. I think they did a great job. Yeah, no doubt. I love. That's one of the first times I've heard the word socially reclusive. So I'm with Chucky.

So, Madison, I mean, what are certain cliches or things that you've heard that you're like? I'll give you a break.

I mean, one of the most ridiculous things is that my parents say they had to walk uphill both ways in.

The snow to school.

And considering we live in San Diego, that's just not even close to being true. So, yeah, I think that. Sorry, go ahead.

Oh, my God. I'm sorry. Did mean to reconnect that.

I'm sorry. Go ahead, Madison.

Yeah, that is one of the most ridiculous things. Like, my grandparents who are obviously their parents, they had cars. Like, they drove them places.

It just.

Yeah, yeah, but think about this.

When all of you have kids, at some point you're going to say, you know, I mean, we actually had to drive cars. You know, when your children are not even driving because of all the autonomous cars and, you know, whatever sort of devices that fly them through the air or, you know, materialize them into other places. I mean, so you never know. I think people just need to hold on to ways to guilt, you know, the youth into, like, thinking they had it, they have it better. I don't know. So, Ishan, anything you want to add?

Yeah, so, yeah, I was just getting off mute.

So.

But I mean, I guess like I said back to. Back to my original point, like a lot of parents, like, definitely say, like, we have it easier. And I definitely don't think that's a true statement considering the fact that we had to grow up continuously connected, sharing, like, sharing ourselves out there on the Internet, like, putting content. At least kids who are active on social media can relate to this. But like, like the exposure, the amount of eyes that are on us at any given point in time is much More than they ever had to experience. And, like, social anxiety is such a big thing with our generation for a reason. And it's that thing about being constantly connected, the feeling of missing out, the FOMO thing. I'm a huge. Like, I love psychology, and that's something that I definitely studied a lot. And in that category, there's so much like our generation. They look at us as soft feathers, but there is a reason behind that. And like, us being continuously connected, there's a benefit to that. You have no social skills, but the end of the day, we need to be able to talk to people, hold ourselves in an argument while replying to someone's streak on Snapchat, and get up to date with a YouTube video that's going viral. So, I mean, it's just like, there's so much that we're doing at once. Multitasking is technically impossible. But I think that our generation is getting to the point where, yeah, we're all over the place. I've had conversations with people, like, on multiple channels. Like, on Snapchat, I'm talking to Connor. We're talking about, like, something completely different from what we're talking on email, from what we're talking on imessage, and, like, keeping up with all that. And, like, it's not that we're being lazy on our phones or we're not doing stuff. Trust me, there's a lot going on on our screens at any given point in time.

Yeah, totally, Connor.

Yeah, no, to be honest with you, my phone died, and I had to. I read it on, so I did not quite hear everything he said.

Well, you dismissed the most. I'm kidding, by the way. You already had a chance to go, so I was just trying to be polite here. Your phone died.

Yes, my phone died.

Typical Gen Z. Yeah. Yeah.

You know, I'm sitting, and you want to hear something really funny, guys? I'm, like, sitting there on the landline, and I think I'm probably the only one out of all of you that's sitting on the landline.

Wait, wait, wait, wait.

You're not on the landline, Joe. I really am. I'm holding a phone to my ear right now.

Now, wait, wait, what's up? You know, we could.

We could have done this on Zoom or something, but I was like, you know, it's just. I'm just gonna. I'm sitting in. I'm sitting in a conference room in my office that has an actual phone, and it sounds better than my. Than my iPhone. So that's what I'm doing.

But you still haven't told me what a landline is.

You know, it's plugged. It's literally there's a cord that's connected to the wall. So it's connected to the land. The landline, It's got a vh, it's got a VHS tape that you insert into it. And then it allows me to. So let me ask you this then. What advice would you give to young people that want to make a difference in the world? I mean, you guys are all like, when I was your age, I was literally getting sober from being a drug addict. So I worked hard and I had a lot of ambition, but I was really lost when I was your age. And so you guys are doing really amazing things at a young age, which is awesome and admirable and why I'm having all of you come and be on a panel with me at this amazing highest level event in the world of its kind. And so what advice would you give to young people that are trying to figure out they want to do something big, they're ambitious, but they're not. They could use some guidance. And let's start with Jesse.

I'd say the thing that I've heard repetitively from successful young entrepreneurs or successful entrepreneurs in general, is find some sort of mentor or what you'd imagine you want to be like in 5 years, 10 years, 20 years, try and find somebody who does that and do whatever you can for them. Like, I did it for seven months my senior year of high school, just following around Brandon Steiner, who Connor actually put me in touch with, but and did stuff with him. And that led to connections and stuff that are super invaluable. So I'd say there's so many opportunities to learn from older, successful people. I think everybody who's interested, no matter whether it's business or music or sports, I'm sure you could find somebody and just learn everything you can from them.

Yeah, that's actually really good advice. And you will always see people that are, you know, older than you, twice your age, in some cases three times your age. And you'll see all kinds of holes that they have in their operations or things that they're missing. I mean, that's pretty obvious, especially when you've got youth, you've got energy, you've got insight, you've got connection into a completely different group of humans than they do. What people that have sustained success though, for many, many decades, they have a level of wisdom that cannot be gotten any other way. And I'm not just talking about people that have been around for a long time, but people that are continuously growing. A lot of people like 20 years experience. Well, it's a year of experience repeated 20 times. But people that are truly, their future is always bigger than their past. Those are the ones that you can really learn a lot. Cool. So, Madison, what about you?

Yeah, so, I mean, one thing that I'm still working on as well is to just sort of trust yourself and follow your instincts. I think that as kids, people and society always tries to tell you what you should do, who you should be, what sort of path you should follow, or just really trust yourself and figure.

Out who you are.

Yeah.

You know how. Let me, let me ask you a little bit deeper on that. How would you rate yourself in terms of. Having figured that out right now? In terms of how do you. I mean, it's not an easy question to answer, but how do you feel in terms of, like, you're pretty clear on the direction of what you want to do, where you want to go? If you were to rate, like, 10, I'm 100% there. And one, like, I'm floundering. Where do you feel you're at right now? At this stage?

I would say I'm probably like a six, maybe. I think that I have a pretty good idea of where I want to go, and it's really just more about listening to myself and not other people.

Yeah.

Yeah. And there's a lot to be said about. I mean, if it feels weird or you get a visceral reaction with someone or, you know, one of the best things that I heard in my 20s, which I've always followed as life advice, is be nice to the people you meet on the way up. They're the same people you meet on the way down. And yeah, you know, when I was in my 20s, I would meet people, and I ran into these people 10 years, 15, 20, 25 years later. I mean, I've even ran across people that I have not seen in 30 years. And it's so weird. And it so came to fruition that that statement was true. And I've always tried to do everything I could to never leave scorched earth with business deals or. Yeah, say that again.

I said dig your well. Well, before you're thirsty.

Yeah, exactly.

But I mean, my. I, I, Joe, I could not agree more. But one thing that I, that I would say that I'm not sure if we covered in our actually last podcast together was I honestly think that you need to believe in yourself. So Much that everyone in your life thinks you're crazy and you have to trust your intuition to a point of almost self deprecation and ways. And I think because if you're meant to be successful, your intuition is what's going to guide you there. So I would just try to follow that in every way possible.

Yeah. Great. Okay, cool. Awesome.

Ishaan?

Yep. I think we take a quick tangent. Can we. What's the question again?

Okay.

What advice would you give to young people that want to make a difference in the world? World?

Yeah, So I, I'd say just get started. I mean like a lot of young people, I mean, I know I did this myself, but I would always make up excuses about how, how I would do this or how I will do that or how I'll go to do this. And I always would find a reason in my head to not do it. And if I. If you want to do something, get up and go do it. And just don't let anyone tell you you can't. I know. Age was a big restriction for me. Whenever I was doing things, they're like, are you old enough to be here? Are you old enough to be here? It's just like I always was a headstrong person. Never like authority really didn't faze me and I would always just blow through doors more than care. And that's one characteristic I think that everyone who's trying to get started should have or develop is just not caring and just, just getting up and getting started with whatever you're doing and don't stop. Don't let anyone tell you to stop. So that's, that's basically my biggest piece of advice for anyone. And, and also just don't listen to noise. And, and like there's someone, my, I was listening to a really good speaker, his name is Dan. He was talking about the shiny object syndrome, about how, how a lot of people like to chase shiny things. And my, my biggest piece of advice would just to echo that and say like don't, don't go after the short term benefits. Go for the long term. Find things that will benefit you and put, they'll put you in a position of power within five years instead of three days. Because short term things tend to not last as long time, as long as long term things.

Yeah, great, great. No, that's awesome advice from all of you. So thanks. So you know, when I did, when me and Connor did our podcast, one of the things we talked about was marketing. And there's a lot of people like, what do we need to say, what's the hook, what's the offer? I'd like to talk about that. But the context that I want to frame though first is that some of the most effective marketing and engagement mechanisms have nothing to do with sitting down, trying to orchestrate selling something to someone or try to trick them into buying something and giving the illusion of creating value. I mean, a lot of the most engaging marketing is truly just creating value, just putting things that are really entertaining, really useful, really engaging, really aligned, and then people will respond and get into your world as a result of it. So that being said, starting with Jesse, what should entrepreneurs be doing better to engage with Gen Z and just youth in general?

Are you talking about on a personal level or on the company side?

You know what? It could be both, because I think a lot of it blends in together.

Yeah, I think, I think it blends too. I think like I said before, one of the key things is just keeping your ears open and being in the right audiences and listening. But on a more like tactical side, I'd say test out the stuff that young people are doing. Like, just because social media or whatever, the average age is people in their teens to 20s. Like, there's many 50 and 60 year olds on it that are killing it on social media. Like, and even if you don't want to build a following or do whatever, I'd recommend just go on there to learn or if you have a company, go on there to try and target ads towards a younger demographic. Like it's sitting there waiting for you to use it. So you might as well take a test at it. And worst comes to worst, it doesn't work or you're not interested in it. But I think you're leaving opportunities and money on the table if you don't at least take that step and try. Like, look in the podcast space, look in the social media space. All of that's sitting wide open.

Right, right.

You know, and let me, let me. And thank you. Let me add something to do it based on what you said. You know, I've got things that I clearly sell. You know, I mean, I have very. Most of my world is I give away a lot of stuff for free. That's where most my podcasts are, the vast majority of people in the world. And we've had, you know, millions of downloads of the podcast as an example. And I've reached, you know, hundreds of thousands of people through other mechanisms and, you know, actually millions of people. If you look at all the client newsletters and everything, that's that I've utilized with my clients over the years. And so there's a lot of things that are sold and have been sold in terms of getting better at marketing and building and growing your business. And a lot of stuff related in the fitness world. I mean, I've had some of the top fitness exercise, nutrition people on the planet are clients of mine. And then there are things that I sell like Genius Network, that's $25,000 a year programs, and Genius X, which is a $100,000 a year program and $10,000 events and various other things. So I have things that I clearly sell. And we're wanting to engage people and sell things to people. And then I've got the passion projects of mine, which is to change the global conversation about how people view and treat addicts with compassion instead of judgment, and find the best forms of treatment that have efficacy and share those with the world. So about half of my time is spent now helping people that are struggling with addictions. And I don't make any money off of that currently. As a matter of fact, I've spent about $400,000 out of my pocket over the last couple of years just building educational platforms, wanting to, you know, set the stage on how am I going to help a lot of people with that. So my question about engaging with people is, you know, because I truly do want to engage in the. And there are things in the addiction field I will not offer or sell anything that I think is exploitive. And that's what a lot of people that are trying to, quote, unquote, help addicts and treat addicts. They're exploiting a very difficult, you know, a very difficult response to trauma, which is what addiction is. And then there's, of course, the business world. So this is sort of twofold. I'm going to first ask you guys how to best engage with them. And then the next question will have to do with what, you know, we'll do with offers that companies can actually make. So let's, if we can separate the two, there's a subtle difference and they blend in. But I, I'd like to just really focus first on how do we engage with them. So having said that, Madison, what would you say, what should entrepreneurs be doing to better engage with Gen Z and youth?

Yeah, I think that finding a way to authentically align your sort of mission, what you're trying to do with culture and where people are, is super important. I think that a lot of people try and get their audience to sort of come and meet them where they are instead of meeting your audience where they are with regard to what they want to know and what they actually care about. So just finding a way to authentically align your mission with who your audience is.

Okay.

Okay, cool. Ishan?

Yeah, I mean, I definitely agree with Madison. It's just aligning and definitely understanding, like, what that looks like. Like, so definitely, definitely agree with what Madison said here.

Yeah, I'd love to have an example, you know, of how you've actually taken one of your clients or something you've done yourself where there was misalignment in you. What did you do to actually create that? I mean, because all of us want to be aligned. The question is if you're, you know, I've said this on stage before, that you're either in communication with somebody or you're trying to escape. You know, when you're face to face, it makes the most sense when you're talking to someone and you're really engaged and you're enjoying it and you're connected with the person and you're feeling good and there's a real back and forth and a real connection versus you're trying to escape. You know, you're just not there at all. And the person's annoying you and they're getting in your face. Well, in sort of a separation of doing it over social media or doing it over any sort of media for that matter, you kind of know when you're into something and when you're not. I mean, when you're into something, it feels good. When you're not into not aligned, you're trying to run away. So what would be some examples of things that you could point to or share that created alignment where there was a misalignment? Did any of you have any examples or clients or something that come to mind?

So I mean, can you, like, reword your question? Because I want to make sure I answer this correctly. So can you, can you, like, reword it a little bit so I completely understand what you're, what you're asking?

Well, the original question was what should entrepreneurs be doing to better engage with Gen Z and youth? So the original thing was, for people that aren't Gen Z, how would they engage? And then we got into conversation.

So entrepreneurs, as in, like, what? I mean, are we just in general, like, how can we better connect with Gen Z online or in general?

Yeah, yeah. How do we connect with you guys?

I mean, the best place to connect, I mean, if you're looking from a social standpoint, would be YouTube and Snapchat, those are the two biggest platforms Gen Z loves to live on. If you're running ads on Facebook trying to connect to Gen Z, you'll be getting basically the bottom of the iceberg here would be, which would be the, the older guys that are, that are on Facebook for college. I mean the only Gen zers that are Facebook are the ones that are I believe, freshmen, sophomores in college. If I'm getting the age ranges right on. Yeah, I am. So it's these freshmen and sophomores that are in college right now that would be on, on Facebook and you wouldn't be really getting to the younger audiences, which a lot of, a lot of companies are starting to realize because by 2020, 40% of the market will be, will be Gen Z. And I'd say it's just shifting to that dynamic understanding of, of realizing that Gen Z loves to be on social media, but they also hate to be sold to and they can also smell an ad miles away. Those, those clickbaity ads, we've been getting hit by those since day one. So my, my biggest piece of advice to always would be to share experiences and not sales pitches. Talk about how your product has changed someone's life in a positive way. If you, if you want watch the, those, those acne ads like Proactive and everything, you're starting to see them shift from oh, buy this bottle for 1999 to oh, I got, I tried Proactive and I'm loving it now and blah blah blah. They're using real life testimonial and they're putting it in front of people on social media. They really pivoted and aligned themselves to that audience because they realized that they weren't really selling the same way they were selling with those, oh, just pay shipping or just, just $9. The Gen Z really doesn't care about the price. They care about the impact it has because of the amount of buying options that we have in front of us at any point in time.

That was really useful. That was very good. Awesome. Anything else any of you like to add to that? Going once, going twice.

Also.

One thing that I would also add will be is. And something that actually hasn't been tackled is a lot of times when people are talking about Gen Z or marketing in general, they often talk about the platforms. But what they fail to recognize or mention is how certain elements of the platforms will evolve and then eventually hit mainstream. And one element that I think everyone should pay attention to is the combination of live and video. It's been demonstrated on Facebook, but hasn't, hasn't effectively transitioned into any other social media platform. So I would love to see how people can start to experiment and do that at a higher level within their own companies and also playing around with that on other platforms.

Gotcha.

Okay, cool. Alright, so we're getting close to where I said about an hour or so. If you guys want to go a little bit longer, I can certainly make the time. If you guys got the time and if you need to hop, just go for it. But I'll ask you a couple more things. So this will be a subtle difference, but there's a lot of people that will be listening to this. They're like, okay, what's the offer I need to make? What is the way we're going to actually convert Gen Z to actually give us money? Or I guess it could be bitcoin perhaps, I don't know. But what's the. That was said ridiculous. You know, it's kind of funny. How do you guys. What is your viewpoint and perspective on the future of money exchange? Be it cryptocurrency, anything related to blockchain, anything. This was not part of my question, but now that I'm.

Yeah, we're trading in V bucks now. So I'm just kidding. If anyone picked that up.

I was going to go, do I have to, do I have to like fake my way here and try to figure out what the hell they're about? Talking, talking about.

So, so I mean like online currency is really becoming a bigger thing as time progresses. We're, we're. I, I really wish Fortnite literally would have been able to somehow open up a currency exchange. Like we could cash V bucks for and we could trade in V bucks. Because I really thought like at one point, like I know for a fact, like Fortnite, like they like Epic games, they own Gen Z. Like they have had us like by the neck. Like we like everything was in their hands and at that point I was just hoping they'd do something. Not that not every other company has done the past 30 years. Like they should have done something like that would have changed the game and really shook things up. I mean, but I don't know, there's a lot of legal things that come into that. But I mean when it comes to online stuff like Snapchat, they tried doing snapcash which, which failed miserably. Like messenger just launched their, like their you can pay an app. And then there's imessage, which is imessage. You can pay through Apple, pay Which is slowly picking up. I mean, we're looking at things switching from cash to credit card now, tool to mobile, which is RFID or whatever technology they're using. Don't quote me off that. I don't remember that off the top of my head. But they're using the. That technology, so I definitely see, I mean, the death of cash coming very soon. And credit card is slowly getting pushed away as well, because everything is coming to our phones, everything's in our hands. We don't need to walk out with anything anymore. You can open hotel room doors with an app now. So I'm definitely banking on the fact that wallets are going to become a thing of the past. And it's really going to be shifting to how many apps can jam pack. A jam pack on my phone. That's gonna be making my life easier.

Yeah, yeah, there you go. Anyone else want to add anything to the future of money exchange or will this go to the next question?

I know nothing about any of that.

Yeah, me either.

Okay.

No idea.

Yeah. Okay.

Yeah, I do have some investments in some companies doing some very interesting stuff in that space. But that's for a whole nother discussion.

It's a, It's a big topic because, I mean, like, it's. Everything is definitely shifting onto a mobile point. But I mean, like Bitcoin and all that stuff. Like, is it, is it something that's going to be adopted? That's the hardest thing. Is adoption agency, like, do we. Are we going to pick it up? Is it going to be temporary or is going to be something that we're going to carry to the finish line?

No, no, exactly. Because, you know, the other thing too is that humans are creatures of habit. And so even though there may be better mechanisms to do anything and they could be more efficient, more ethical, more whatever, there's this, you know, that people are used to doing things in a certain way, and there's entire industries that have been cropped up to protect change from happening. So, you know, when you guys talk about, you know, older people, you know, wanting to lower their opinions on how you should live their life and everything, people are just ingrained and rooted in their existing belief systems, their existing behaviors, their existing structures. And so whenever something comes along that, that threatens that or changes that, that's very hard for, you know, humans to wrap their, their brains around, let alone their behavior. So.

So the adoption tends to be a little bit better with Gen Z versus, like, my parents because, like, I'm trying to get them to use Apple Pain they just don't get it.

Yeah, yeah. So let me, let me ask you this then. There's a lot of things that I'm going to have, some other stuff that I want to carry on to the annual event and when we're on stage together, since I brought it up, I don't want to not address it. What's the ideal offer that an entrepreneur or company could make to young people? And that may even come across as like a dumb question because I know people that are listening to this like, well, what do I say to them? What do I offer them? And when me and Connor got into this discussion, his whole thing was, you know, you got to engage with them first. If you just try to pitch them on something, it's just not going to work. So how would you guys respond to that question, starting with Jesse? You know, when you think about consulting with these companies and telling them what to do and how to sell what it is they're selling because you know, at the end of the day, entrepreneurs need to sell something in order to have revenue. How did, what, how do they make offers? What's the ideal offer? If there is such a thing?

Yeah, I totally agree. I think if you just go at some of your age or generation and say, hey, buy this there, you're turning them off instantly. And I think we remember that like it needs to be a long term process of whether it's using influencers or even if you're completely away from that topic, building a relationship with the them, whether it's giving them free content or giving them access to certain things or honestly just showing up in their feeds or showing up and interacting with them and engaging with them, then further down the line coming at them with them with something. But if you just instantly go for a sell, I think you're going to turn off 95% of people in our generation.

Yeah, gotcha.

I think it's a multi step kind of process.

Yeah.

You all agree with it? Yeah. I mean one of the things that I learned early on, one of the most important things to do with customers, clients, patients, whoever they are, in order to have a long term, not to be in the transaction business, but to be in the transformation business is you have to bond with them. I mean B O N D bond and bonding is one of the most important things that once you got a strong bond with somebody, it's a lot harder, harder to break. So what is something that I did not ask all of you that I should have or anything that you would like to say or speak to before we wrap up this episode. And let's start with Jesse and we'll go from there.

Anything you left out?

Should I ask you that? I didn't.

So I'll speak. Jesse is single, if that's what you're wondering.

Well, if Jesse is single and wants to use marketing to find true love, then all you need to do is you need to literally go to I love marketing and just type in, you know, Joe, Polish, Annie, lala A N N I E lala L A L, L A. And you got to hear the process that I take people through on how you can actually utilize marketing to find the right love relationship. With the caveat that you kind of have to be someone. That someone would actually, you know, if you want an involved, conscious person, you have to kind of be an involved, conscious person. You know, I mean, Connor's struggling with the same thing.

By the way, Connor's been in a deep state of depression the last couple months after looking for his next relationship. Just to put that out there.

So now that we're publicly doing an intervention for you, Jesse, what?

We're just throwing stuff across now.

I spent time with Joe and it was all the things he shared with me. And after listening to that I love marketing episode SL podcast, I'm in a much better spot in regards to all that stuff because it is incredible information. And Joe, as much as I hate to say it, actually knows a lot of about, like, relationships and all and like, with finding a significant other and all that stuff.

So.

So Joe's incredible at that stuff.

Thank you. Thank you. And by the way, I had my heart ripped out of my chest quite a few times in my life in order to get to a place where I had to learn a few things. And life has a really interesting way of getting you to pay attention. And sometimes pain is one of the greatest messengers and communicators in the world to just pay attention to stuff. And there's a lot to be said that you're either winning or you're learning. And so you're either winning in business or you're learning. You're either winning in relationships or you're learning. So hopefully you really pay attention to the learning along the way, because you'll spend a lot of time winning if you actually do. And unfortunately, and you all can see this, a lot of people never get that. They never understand it. So they have really painful lives. Although we're talking about business and although we're coming to a business conference where I'm going to be interviewing all of you about connecting and engaging with people. I think the number one priority is that someone literally has. If you, if you put anything else ahead of this, you're going to lose it. It's kind of like I deal with a lot of people with addiction, and there's a, there's a line which is anything you put ahead of your recovery, you're going to lose. If you put your business ahead of your recovery. If you're truly, you know, an addict and you need to recover, you're going to lose your business. If you put your relationship ahead of your recovery, you're going to lose your recovery. And so the same thing with your health. You know, one of my favorite proverbs that my buddy Christian Cattochini first shared with me was he or she who has their health has a thousand dreams. He or she who does not have their health has only one. And when you're younger, that doesn't make as much sense as when you're older and you see your health starting to decline depending on your lifestyle. And so all of this stuff, all of this talk about business, hopefully it's just the fun. An incredible life that is amazing. Beautiful relationships, great, fantastic health, contributions to the world. You know, raising a family, if your goal is to raise a family. So anyway, I don't want to be on a soapbox here. So let me go back to what, what the hell was the original question before I went on a tangent there? What did I even ask you guys?

Oh, you asked what you forgot to ask and then Connor went into his nice tangent right there. Yes.

So, yeah, so what? So let's do this. Any, anything that I, that I didn't bring up that you'd like to talk about or mention for the listeners and any famous last words of advice and your contact info so that anyone that wants to follow you guys, just give out your contact info if you could. So let's go back to Jesse, and then we'll go to Madison, and then we'll go to Ishan, and then we'll, we'll go to Connor, and then maybe we'll go on another tangent. We'll see.

So, Jesse, yeah, totally. I think you did a pretty good job in terms of picking out the important stuff to hit on. And I'm excited to continue the conversation with whatever we didn't go or go deeper in with some of the stuff at the annual event in a few weeks, which I'm super excited for. Can't wait to get out of the cold New Jersey weather. But in terms of Last words and that kind of stuff I'd say for if there's any young people listening to this, like Ishan and Connor and Madison and myself. Well said. And you as well. Find a mentor. Get started today. Like there's nothing holding you back just because of your age or whatever you do. Like, turn everything else out and go through the tunnel vision on exactly what you want to do and test stuff out. And then in terms of contact stuff, social media pages. My Instagram's Jesse Kay 11. That's probably the best place to find me. Or you can shoot me an email. J E S S E k a y811mail.com.

Awesome. Cool, man. Thank you, Madison.

Yeah, I think you pretty much touched on and I'm excited to be in Arizona and be able to expand on sort of the things we talked about. Contact information. Instagram is at Madison Bregman. B as in boy R e G M a N and then email is mb@madisonbregman.com.

Awesome. Thank you, Madison Ishan.

Yes.

The best way to reach me. I'll start off with that and jump into my final words. But the best way to reach me would be my website, just I S H a n g o e l.com and just shoot me a message on my site. I'll get back to you on my social links are there. And in terms, I guess Jesse took my. My message that was gonna drop, but I'd say just. I mean, I should have thought. Been thinking about this a little bit prior to this, but I definitely would say get started. Don't let anyone stop you, but also stay on path. Like if you're doing something, don't. Don't shift gears and go into reverse all of a sudden to get started with something else. That was my biggest piece of advice I received. And also network connecting with as many people as you can and really just building relationships instead of connections. A lot of people, just a lot of people that I take to events with me that are my age, they're so busy trying to network that they forget to connect with people. And it's not about hating a business card. It's not about getting a phone number. But it's more than that. It's people skills. It's about really honing in on creating a connection with someone and showing me a short period of time that you can continue to build on for months, days, years, hours later, and that's about it.

That's great advice. And the way that I would also translate that into one thing that I think about a Lot is there's a lot of people that are in a race to consume so much information and read a lot of books and go through a lot of seminars and different things. At least in my world, I see a lot of this. And I think someone is far better off mastering a single useful book than reading 50 books. I mean, you can read a book and then read the next book and read the next book, but to really master something, the same thing, I would say what you said about relationships. I mean, you can go to an event and get a ton of contact info and handshakes and hugs and meet different people, but that's far different than quality is far more important than quantity. And that, I think, will always play out. So thanks. And then, Connor, I mean, you were the youngest person, I think, to ever give a talk at Genius Network at. How old were you then?

15 or 16? I think I was like 15.

Yeah. All right, final last words from you and anything else you want to wrap this up with, and then we'll.

My final last words are follow Caleb Maddox on Instagram. And in my parting. Parting advice is.

We can't hear you.

Yeah. Wait, can you hear me now?

Yeah, you sounded a little bit bad. We couldn't really hear you the entire time, but I just didn't want to be rude.

Oh, you're.

No, no, go ahead.

My parting words are to follow Caleb Maddox on Instagram. And lastly, lastly, I think that everyone should go and do something nice for someone else today, and I'm excited, and.

If they want to look like, then.

They have to go to the event and hear it.

Awesome. Okay, well, first off, I really, really appreciate you all taking the time and I'm really excited about what's going to happen at Genius Network and about just, you know, helping to amplify what you guys are already doing. So looking forward to that and to all of our listeners, I hope you found this inspirational and inspiring. And there's certainly business owners and different people that probably are not aware of some of the things that we talked about. So share this episode with anyone in your business or in your world that you think would benefit from it. I'll put all of the contact information from everyone below in the show notes of this episode. And for those of you that are going to see us at the Genius Network annual event, which will be taking place here in a couple of weeks, then awesome. Geniusnetworkevents.com Events with an S is where all the details are. And to all of you guys, thank you so much. And we'll be rocking the house in a couple of weeks.

Don't miss another episode of Genius Network. Subscribe today. More information can be found@gieniusnetwork.com subscribe if you'd like to learn more about the Genius Network Annual event, go to geniusnetworkevents.com that's geniusnetworkevents dot com if you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit geniusnetwork.com112 that's geniusnetwork.com112.