How I Built and Sold SALT & STONE

Introduce yourself for those who are not familiar since it is your first time.

My name is Nima Jalali. I'm the founder of Salt Stone. OK. Founder and CEO. Yeah.

Take us back. And I'll give some context. So I met— Nima recently moved into my area. And I think we met within like a week of you moving in. And so I haven't even gotten like the full story even though we've been hanging out the last couple of weeks. Cool.

Yeah, full story. I was a pro snowboarder. I heard you're from Pasadena. Yeah. Is that right?

Yeah.

So I'm from La Cañada.

No way.

Yeah.

That's awesome.

And so grew up there. I was obsessed with skateboarding and then got into snowboarding and started going to those local mountains right there.

Mountain High, Big Bear.

No, like Mount Waterman. And it used to be called Cracka Ridge.

Sure.

Have you heard of that?

Yeah.

Yeah. Yeah. And so back in the day, when I was in high school, we had El Niño winters.

Yeah. Yeah.

Like a ton of snow and they would actually operate. They don't operate anymore.

Yeah.

And so I just, I would just get out of school at 12 every day and go up there 5 days a week.

Yeah.

And I got good and went off and turned into a pro snowboarder.

What does that mean? Does that mean, uh, like speed competitions, trick competitions? What are you doing? Because there are, there are multiple, there are multiple ways to become a professional snowboarder, correct?

More like freestyle.

Yeah. So there's, there's basically like 2 paths. There's like, think like lifestyle guy, just like going around making movies all the time.

Okay.

And And then there's like the competition track and there's some crossover. But generally there's like, you have sponsors in both departments, but one person is focused on like winning contests, going to the Olympics, going to the X Games, doing things like that. And then there's the more like guys that might do backcountry or street or park, but they're focused on producing like parts basically.

Got it.

I didn't know you knew so much about it.

I know a lot.

Yeah, so I wasn't the contest guy. I was more in movies and in magazines and stuff. Yeah. Okay. Um, so I went off and did that.

How long were you doing that?

Uh, pro for about 10 years, from about— from about 20 to 30. 10 years?

That's awesome.

Yeah, yeah, it was amazing. I mean, that was like my college.

Yeah, that must be so much fun.

Yeah, it was fun.

What is the— what I feel like entrepreneurs can probably resonate with what like a pro snowboarder is doing, where your job is to basically produce, uh, right, like a banger part a season, potentially multiple, and there's like this prep where you're basically like, what is part? Like, that's like a 5-minute video that might be released independently or as part of an entire movie.

Okay.

And so your job is to do enough tricks.

Yeah.

Stomp them. Yeah. As Nemo would probably stop.

It's a lot. Yeah.

It's a lot.

There's a lot. I mean, there's, there's like, you pick out a song, you, you know, that you want to have in your part. There's first part and then most prestigious is being in the last part, you know, in the, like everyone. So it's like you got this video and everyone's supposed to be on the same, like, kind of like team to make this best video, there's like probably 10 snowboarders going after and doing it. Yeah, but there's a little competition within that because everybody wants to get last part, you know what I mean? And so it's, it's not a team sport, you know, you're really out for yourself. And like, there, there are a lot of lessons that you learn, especially growing up skateboarding, you know, where it's like fail, fail, fail, fail. Like trying to— like learning how to kickflip takes you 6 months of just failing, and then, and then you figure it out.

And so Yeah, then the other thing is these parts come together. It might be like 4 or 5 minutes, right? It's just one trick after another, but you're missing— sometimes they'll include it, but they're missing like the blooper reel, which is like sometimes you have to fall really, really hard 20 times in a row to land the one that you make it look easy, and that gets cut out. So I feel like there's so many lessons out of that. A lot of successful entrepreneurs would have would have failed miserably for years, and then they have that breakthrough product or feature, whatever it is. And snowboarding, it's happening on a day-to-day basis where you have one season to put together your part, and you're racing against Mother Nature in some sense.

Can you chase the winter into the Southern Hemisphere effectively?

Yeah.

Yeah.

Yeah.

How many days would you actually be snowboarding over a year?

I mean, 5 days a week. I lived in Tahoe, Mammoth, Utah, and all that. But I ended up landing in Big Bear, just because the weather's always good for if you want to just snowboard every day and train. The weather's always sunny and nice. And it's not icy or cold. So I would just go there and snowboard every day, and then fly out of LAX to wherever I needed to go.

And Big Bear is like— basically one lift that you're just going around and around and there's just like the best snowboard. 50 features you can hit on one. So you like go, you might be hiking like a little bit on one feature. Yeah, but you're basically lapping it. So people that like don't like park go there and they're like, this is the worst mountain ever. Like you're used to skiing in Mammoth or Colorado. But if you just want to ride park, Big Bear is incredible.

We're going to have to go, man. I know. Yeah, I know.

No, I went through— I did almost like 50 days, I think my junior year of college, a lot. At Big Bear, I would just go up and lap the park.

Nice.

A lot of good memories.

Yeah, so it's a project. It's a project that you're—

What's that? Where do you ski in the summer in the Southern Hemisphere? If it's summer here, I imagine that even Big Bear, there's no snow. And so you have to go to the Southern Hemisphere.

The only time I snowboarded in the summer was going to Mount Hood, where it was like, there's a glacier. Oh, OK. Do you know about that?

It's still snow? I don't.

There's still snow. So it's in Mount Hood, and they have the summer camp. OK. And so all these kids go, and a lot of pros go and stuff. But honestly, during the summer, I would just skate. I would skateboard. OK. Yeah.

That makes sense.

Yeah. OK. OK, so the reason you're here is because you built Salt Stone over the last 8 years, partially exited this week. I don't know which— I know the numbers. I don't know what numbers you're disclosing. But yeah, take us through what was the transition like? I'm assuming you didn't just like retire and immediately start Salt and Stone, or was it effectively instantly?

Um, so I had a couple of ventures within that industry, like the surf, skate, snow world. And then, you know, Salt and Stone was this idea that I had, that I had had.

And which is like, I don't know if you can give any context on that, but like brutal industry because every single pro and everybody adjacent also wants to start ventures within the industry.

Yeah. Yeah, that's true. And but I mean, there's just such a ceiling in that world, you know, unless you're like end up being a Burton or a Quicksilver or something like that, right?

Yeah, and even those brands have struggled.

Totally. So I knew I wanted to do Salt and Stone and, you know, I wanted to do something on my own, to be honest with you. I had, you know, just I had business partners and everything and I wanted to just see how far I could go if I just went like all in 100%, like not have to, you know, worry about waking up at 2 in the morning and doing, you know, emails and just going so hard and just I could justify that if it's just like all me and I'm I'm just like going for it. And so yeah. And so transitioned over to that full time and it's been just a rocket ship, man. It's been such a great, such a great journey.

Yeah. You guys did $165 million last year.

Yeah.

Scaling still. What was the first product?

The first product was sunscreen actually.

Yeah.

So sunscreen was—

Which again is like a brute, I would say like from my perspective, sunscreen's like a brutal category because like a lot of people use it throughout the year. But much fewer people actually are using it enough to need to even be on a subscription. And then oftentimes you're buying it just in a random hotel retail store because you're on vacation. Anyways, but how did that go?

Yeah, I always wanted to do deodorant and sunscreen was the— it just happened faster as far as searching for the perfect chemist, contract manufacturer, and all that stuff to bring it to life. Sunscreen came out, the brand was profitable from day one. And then when we launched deodorant—

How did you sell? Were you just selling it D2C or?

So we had some retail on day one. So I had retailers lined up. We had, I think, about 40 to 50 of them. And so as soon as we were shipping orders, we were collecting payment. And so, you know, I funded it out of my own pocket to start, but was able to pay myself back pretty quickly and, you know, Were those 40 or 50 stores, were those individual stores or chains? They were individual stores.

Individual stores.

Yeah. Yeah. And then it was when we launched deodorant was really when it, you know, stores started coming to us.

Yeah. What are the economics of like getting one sunscreen product, it sounds like one SKU, into one of those stores? Are they buying like a $100 box?

There was a minimum, you know, like, and from my memory, I think it was like a case pack of 12 sunscreens that came out to like $300 or something.

Okay.

Yeah.

And then you can sell it at a markup and then MSRP.

That's right. Okay. Got it.

How quickly did you realize that, like my experience having invested in CPG over the years is the number one factor that leads to success is not like operational excellence. It's not always, just the team, it's just like how good is the product. And I've seen a lot of like exceptional teams that have like all the operational chops, that have all the experience come out with a product that might be fine or pretty good, but they just don't go anywhere. They can never reach escape velocity because the product fundamentally like doesn't really sell itself. Like you can sell it, might cost a lot to acquire customers, the sell-through is not that great, retailers don't really love it. And when I first tried your deodorant, after trying probably like 20 different, like, better-for-you deodorants, I was like, wow, this product is like incredible. And I've like retained across years, even though I, I don't even know that I've— I maybe bought it on the website once, maybe bought it on different stores online, or I just buy it in the grocery store. But I'm like permanently retained because I tried everything else and this is just the best. It goes on well, it smells good. And so I was just sold off of that. And you didn't need to be the best at email marketing to me or have the best retention flows because I was just like, it's a good product. I've tried everything else. And so I'm wondering how quickly you realize that from a product development standpoint, how much of what is your ethos around product development? When is a product ready to actually go to market versus just still in that kind of testing phase?

Yeah, that's why we launched sunscreen before deodorant because we were just trying trying to get everything perfect, right? And so we did something in deodorant that hadn't been done before, especially in clean deodorant. Deodorants before didn't smell the way I wanted to, right? They didn't have these sophisticated scents, and clean deodorants didn't work, or they weren't really a pleasurable experience to use, and they certainly didn't look good.

Yeah, they'd be like mint. Yeah, exactly. It's like, I don't want to smell like toothpaste.

Yeah, exactly. It's like, why shouldn't it smell as good as your perfume or cologne, right? And so, um, just hitting it on all cylinders and making sure it's, you know, perfect. And for me, I was really making it for myself, right? Like, what do I want? And it turns out what I wanted was what everybody else wanted.

So yeah, uh, did the company ever almost die?

No, it's been a dream come true right now.

It's so funny because, because like the, the classic philosophy and we died 20 years ago, like, yeah, we almost— here's this time, I almost died. And in talking to you, getting to know you just recently, it just kind of seemed like it was just permanently up and to the right. And you told me one story that was not kind of annoying around on the capital side, but nothing that was like— it didn't feel like you experienced that much hardship. You kind of just one-shotted entrepreneurship. And it's so crazy because I know so many— you started the company at the peak of the D2C boom. —this was the time. This was 2017. Right? And so this was the time that everyone was like— Red Antler. Red Antler, Gin Lane were just pumping out brands. So much capital flowing in. I'm sure you had many competitors. There was a school on the East Coast. I forget the name of it, but they had an MBA program that was like every single— Harvard. Not Harvard. It was one—

No, there were a lot of MBAs that were coming in.

I'll just say D2C. Every person in an MBA program would be like, I'm building a D2C brand. And they were just picking on—

And there were some really good outcomes that people were tracking against, like Dollar Shave Club and Harry's. And there were a number of companies where it was like, oh, they did Warby Parker, they raised money, they did the VC playbook, and it sort of penciled out for everyone. But then later people realized like, oh, those were more like one-off exceptions to the rule where you get a Unilever who gets excited and buys Dollar Shave Club for $1 billion and maybe doesn't wind up realizing $1 billion of value because it's just a young company. So.

Yeah, I mean, honestly, it's— I, I feel like it's just the power of, uh, of a founder who's just gonna be relentless and go up against the big guys, right? Because I interview people from the big guys all the time, and I'm shocked at like how sleepy some organizations are, right? And so if you even have a team of 3 people that are just relentless— and you guys know from like what you guys do— yeah, it's like you can't compete with that. I don't care how much money you have or what incubator you're in or what VC, you know, starting you, it if you have a founder who's just gonna be relentless and—

How did the approach to funding evolve? 'Cause you said you were profitable from day one. You did raise at a couple different points a little bit of money, but did you care about maintaining profitability, or did you ever go through periods of growth where you thought, okay, we can burn a little bit here to get to the next stage?

We've always been profitable. That's always been important, right? I just wanna make sure the bank balance is growing. The raises were secondary, right? It was me sort of taking chips off the table. The business has just been so profitable that we didn't really need to inject it with money. And so it's a healthy business, man.

I'm blessed. Venture capital? Not really my cup of tea.

It's so crazy. I mean, it just goes back to you guys nailed so many different elements of the product. And yet I know people that started deodorant brands during that same period that just didn't go anywhere. So what was the early team like?

The early team? Yeah, yeah.

So you have the idea, solo founder, but you mentioned co-packer. Did you work with a formulator? Did you hire a salesperson first, operations manager, somebody just to help you, personal assistant?

What was the stack? Yeah, so first 2, first 3 years was myself, just myself, right? And then for that, it was really working with contract manufacturers, chemists, but also So bouncing off my internal network on, hey, I got this deodorant sample, people I trusted, their taste and what— here's the goal. This is what I'm trying to achieve here. Let's test it. So that, myself, my wife, constantly we're smelling each other's underarms. Is it working? In the lab. It was just relentless, man. It was like, we know what we want in a product. We see what else is out there. We have all the other products on our shelf, right? See what, what they're like. Let's make something better. Yeah, right. And so, um, and then 3 years in, I hired, um, I hired somebody who really took on all the ops, um, all that stuff off my plate. That's not where I excel— ops and like finance and like all that. I'm more brand, product, anything the customer sees. That's what, what I love. And so when she took all that, and she really excels at that stuff, and it was me and her for like 3 years, 4 years after that. Wow. Um, or like, like 2, 3 years after that. Um, still just a couple people.

This is 2022 and you're still 2 people? Uh, no, 2019.

No, it was like—

yeah, sorry, my years are, uh, yeah, 3 years solo, 3 years with 2 people, and 6 years yesterday.

Then we start hiring. So she came on board and, and, and it really— I saw how, how it would really excel the business, and I got to focus on what I like to do. She came in and crushed it way better than I could do on the other stuff. 3PL, logistics, all that stuff. And then I saw power of team. And then from there, we just started hiring people, hiring people, hiring people. And then just got the confidence to keep hiring, because the more we hired— we hired the right people— then the business kept growing and growing and growing. And then all of a sudden, it's 166, and we're the best-selling deodorant on Amazon.

How big is the team now?

50, 55. That's still really tight. It's really tight. It's really good. We have a high bar for who we bring in. We'll interview people, and I'll know within 5 minutes.

Are you in the office or remote? No office, all remote.

All remote. All remote.

Yeah, this is like the most insane, the most insane story. It's like most, most of the time you get to this moment and just like the most battle-scarred founder.

Telling you, man, we're blessed. It's been a fun ride.

Okay, so walk me through the product portfolio expansion, how that happens, and then are you subdividing sales reps by region or vertical or channel?

We don't have sales reps.

You don't have sales reps? No.

Sales reps never— so here's, here's the thing, like, you got to create a brand that the retailer wants. Yeah, right. So you don't want to go and just like push something down a retailer's throat and have your sales guy knocking on the door and all that stuff. And so that was it, like, really focusing. Like, this wasn't all just like, oh, it's just happening, it's happening. It's like an obsession, right? Like, I got— I turned into an advertising expert for like 6 months. All I did was want us to have the best ads the best digital presence, right? And like create a brand that the retailers needed to have, right? And then from there, then those retailers need to have you. They're knocking on the door.

What was that advertising process like? Were you looking, were you reading Ogilvy, looking at the grades?

It's just looking at all the competitors, seeing how they do, right? And really it's like not looking at the other indie brands, like looking at the big brands, right? Like I always want to take inspiration from the brands like the Nikes of the world that are going to be here in 100 years because that's what I want this brand to be, right? I don't want— this isn't some like influencer brand. I'm not an influencer, right? I'm not in front of the camera. Like, this is something that, um, I want to be a legacy brand that's here long after I'm gone. So those are, those are the brands I look at for inspiration.

And then, uh, how are you actually instantiating your learnings? Like, are you, uh, directing photo shoots? Are you casting models? Are you right now writing copy? No, no. Once you go through that, that 6-month brand exercise, you become the expert. Are you, are you like you know, taking a project, a brand project from start to finish, or are you picking an agency or hiring people?

It was, it was start to finish. So there was a time where I was picking out models, picking out photographers, videographers, helping with the edit. Yeah. Like all that stuff. The edits here. Yep. And then go in and work with— Give it back. Yeah. Yeah. And if they're static, like still photos, I would go in Figma, drop text overlay, figure out what to say, like all that stuff. Wow. And, uh, yeah, I mean, I just threw everything at it, man. All I did, I gave up all, like everything, all my hobbies, like snowboarding, skateboarding, like all that stuff. Like, I got into golf for a second. All of it ended. Like, it was just like, I'm gonna go in on this. But like, when you get a signal that the thing is working great, then you want to— the bank balance is going up, bank balance is going up, you're having fun. It's like really your purpose. It's just like nothing else I want. Like, I want to build, I want to build it.

Yeah. What do you think about international expansion?

What do I think about it?

Yeah, how has your thinking evolved? What's the strategy? Is that something that a lot of companies go through this moment where they're like, maybe it's so operationally complex it'll change the business, so let's put it off. Let's maybe wait until we're at a point where we can team up with a bigger company through a merger or acquisition and let them bring their operational force so that you don't need a person in every locality because they will bring that to bear and you're set up for success. Yeah.

No, so we've already expanded internationally. As I expected. Sephora Canada, Sephora UK, Spain. Spacing K in the UK. So for Europe, we just launched, uh, Middle East, Southeast Asia, so on, so on. That being said, there's a lot of— a lot more opportunity. And that's one of the reasons I chose Advent to be— to be the, uh, the partner here, um, is because they have a strong expertise in international. And I feel really great about them. I mean, look, my— my goal was never to just exit out fully and just put it in somebody's hands and let it go to shit. Like, that's not what I want. Yeah, I want the brand to— I want— I want my grandkids to look at this thing and be like, like, oh yeah, that's what my grandfather built. You know, I want it to be around. I want it to be, you know, what it was always meant to be and not turn into some, you know, discount brand.

So yeah, what, what was the— how many— did you have a bunch of opportunities to sell prior, prior to this moment? I'm assuming people were just like kind of seeing public metrics and sell-through and all these things and hounding you at different points. What was the process of like knowing when the time was was right?

We had a lot of private equity reaching out, a lot of people reaching out in general, and so I worked with Raymond James, who I love, and I would just forward it to them, and they told me when it was time, and it was like, let's go, let's go explore, let's go explore the market.

Yeah. So, this was not a story where you met your acquirer like years and years ago?

We'd been talking for about, you know, for several months, 6+ months, you know, and I really, really like them, you know, and for me, when I did the deal with Humble Growth 2 years ago, we had 15 private equity funds to choose from. And I liked them because of who they— No, we had a lot. We had a lot of bidders. No, no.

I just think if you were looking for the hero's journey of founder stories, this isn't it.

You can turn it off.

I mean, it is in a way. It's missing some plot points. Yeah, there's a lot more to it.

Yeah. Um, but yeah, I mean, it's, it's just, I choosing good people to work with, right? People who can do it with integrity and, and that I want to work with and that like are aligned vision-wise on like what the brand is going to be in the future. And, and let's go build that together.

Yeah. Uh, what, uh, what advice have you been giving to people that want to follow in your footsteps that this is like kind of what I feel like every CPG founder imagines is just like, yeah, I'm going to be building for like 8 years and I'm going to sell for half a billion to a billion to a strategic. And yet the hit rate is obviously something probably like 1%, right? And over the last year, I feel like there's actually been a dip in new brand formation. At least that's what Sean Frank was was, um, was I think mentioning on a, on, uh, I think at the end of last year. And his point of view, he's a founder, uh, or the CEO of Ridge, and he's like, okay, in 2 years, are people going to want new brands to choose from? And his point of view is like 100%, right? Like there's constantly a desire for newness and that kind of, uh, founder-led product development approach that made Salt and Stone what it is today. So yeah, what advice are you giving?

I mean, honestly, like, I didn't read any entrepreneurial books or really listen to any like entrepreneurial podcasts or anything until recently. I just went off instinct. Like, you gotta fight. We're fighting for our life. My advice would be, would be to go all in. Like, you can't, you can't go and be like work-life balance and like, I want to, you know, check out at 5, because like there's going to be someone right behind you that's going to come can take your place and be that brand that comes in and does what you want to do if you're going to just chill. Yeah. So it's like, you gotta, you gotta make sure you love it, you love it, because that's the way you're going to be able to do it, you know, basically around the clock from the moment you go to sleep to wake up. You know, it's, it's, uh, something you gotta love to do, and it's got to be your passion, right? And so you got to just, just go relentlessly. And no, I would say like, forget the work-life balance stuff. You just got to go hard. You got to go all in and just use your instincts. You know, you just gotta, you gotta be competitive and go after the big guys and don't be afraid and just go for it. You got to go for it. Go all in. Yeah.

I like to focus on, on the actual incumbents. Like a lot of people will focus too much on like, okay, who are the other new brands in my category? And just actually studying like, okay, what, what makes the big players actually successful? It's like, okay, massive retail distribution, like actual like IP on the product side, all these things.

Yeah. I mean, for us, it feels like in beauty there was such a playbook. Like every brand looked the same. All the content was the same. It was like pay the influencer, have the influencer talk about the product, post it on your social like over and over again. And that's the playbook. And I didn't want to, I didn't even know anything about beauty really. Like I'm not, I don't come, I'm a skateboarder, you know, I don't come from beauty. I like fashion brands. I like, you know, lifestyle brands. And so coming in and just being inspired by, you know, the Nikes of the world, the big brands instead of looking at beauty, I think played in our favor. Because we came out and it was like, oh, this is different, you know? Did you do any like community marketing?

Because sometimes there's a brand that I love. Let's say maybe it's like I would say like if a deodorant brand was putting together an event, I don't think I'd be like, I want to— I got to be there. But did you, did you do anything that like worked that broke through that like was material to the business? Because I feel like sometimes it's very distracting for CPG brands to like do IRL marketing early on because I'm like, I usually will ask a founder like, okay, how many units have you sold in the last month? And they're like, 1,000. I'm like, okay, then don't spend $30,000 on like some activation. Like you should just like make a product that actually sells well and then you'll have opportunities to do things.

Yeah, I mean, early on that was my philosophy too. It's like, why are you gonna go waste money on something that you don't know is gonna move the needle? So it's like, spend it, like if our ads are going well, like let's just pour more money into that versus like doing some popups. Somewhere. But now we're at the point where those IRL pop-ups, it's— I think it's good. It's good brand building, you know. And so we do that now.

Um, we do pop-ups. Yeah, but pop-ups are, I would say, different than like a lifestyle event that is just like a bunch of people hanging out.

Yeah. What about owned retail, like flagship store? Have you looked into that?

We're looking into it. So yeah, yeah. So, so we're looking at— we're looking right now. Yeah, yeah, yeah.

So I mean, it says a lot that you didn't jump into that in year 2. For example.

Yeah, I mean, it would be tough to do that and maintain profitability, right? And so it's like you're fighting for your life. You want to make sure it's profitable.

Yeah, it's a balancing act. You need enough awareness that you're actually going to get upside, but then if you have complete awareness, it's probably like you're already stocked everywhere. So it needs to be in the sweet spot. Yeah. Makes sense. Interesting.

Such an amazing story, honestly. It's like a very unique— it's amazing because it's like, It's exactly what people set out to do. And yet it's so uncommon to just like go up into the, up into the right every month. It's very refreshing.

It's like work hard and don't get caught up in a bunch of stuff that doesn't matter.

Stuff that doesn't matter.

Do the things that matter, right?

And John, you're going to be relieved. He's now a David Senra enjoyer.

Oh, really? Love his podcast. He's fantastic.

So he's getting to enjoy David Senra after climbing the mountain. That's amazing.

That's funny. I hear that. It's like I hear the hustle stuff and like, you got to do this and you got to go all in. And I'm like, —like, I naturally kind of do that.

It makes me— It works. But even— yeah, I mean, David talks about this a lot, where even a lot of his audience members are not listening to it and saying, oh, I never considered working hard. They're saying, like, it's a reminder. It's a meditation on their current philosophy. And then it's a bunch of other examples and just confidence to continue being different, because there's a lot of people As simple as focus is, there's a lot of people that feel pressure to continue their golf trip.

I need to have this super complicated 7-part strategy.

That, and then also just like the work-life balance thing. There's a lot of pressure to not be that person who's turning down invites to the golf trip. And so, The Founders Podcast definitely reinvigorates you to add more confidence that you're not crazy, you're not the only person doing this on Earth. 100%.

Yeah, I love his passion.

It's great.

I'm gonna introduce you guys. You guys are gonna have a lot of fun.

Yeah, this will be great. Brand-wise though, we are just getting started. Honestly, it feels like that, you know? And so this partnership's exciting and I can't wait to keep building this thing.

Yeah, amazing, dude. Congratulations. Thank you. Yeah, thank you so much for taking the time to come show up.

See you back at the ranch.