John JonasOwner, OnlineJobs.ph · Scale Your Business with Filipino VAs

CEOs need to understand the business, not the technical details #ytshort

5 Dec 2023 · 1 min

Watch on YouTube

0:58

John Jonas advises that CEOs do not need deep technical expertise (e.g., in SEO or social media) but should maintain a high-level understanding of business direction so they can hire and guide specialists. He recommends providing hired specialists with a shared training resource (vasmadeeasy.com) to set expectations, convey priorities, and accelerate onboarding.

Chapters

I don't completely understand SEO or I don't completely understand social media, but I understand as the CEO of the business, which is what you should be that I understand there are directions that we should be going, there are certain things that we should be doing. I understand an overview of it, which is really all you need to know. In order to hire a technical person to do something specialized for you. You do not need to teach them the little details. And especially you don't need to teach the details. If you use something like vasmadeeasy.com, which is our site where we have done training for you, the you can give to someone. Now, the SEO person that I hire, I'm definitely going to give them our SEO training. It puts them in a frame where they know that I care, they know that I want to help them, they know that I want them to succeed. They have a good idea of things that are acceptable to me and things that are not, because the training is going to teach those things. It's just a good place to start with. So even though I didn't create that SEO training, it still gives them a really good framework to work with once we've started.