John Jonas writes job posts like emails to a friend: four to six lines covering responsibilities, required experience, and employment type. He requires applicants to format the email subject as "Role Name - [Your Name]" to filter out low-effort applications and attract serious candidates.
When I write a job post, which I just did this this week, I write my job post like I'm writing an email to a friend. I'm looking for someone who can do what a couple things are that I want them to do. This week I wrote, I'm looking for someone that can write advertisements for these products that we have the next line, I said, I'm looking for someone with advertising and copywriting experience. Then I would write like, I'm looking for someone to work full time, part time. And then the last thing I do is I say, make the subject of your application and then the role name dash, put your name here. This week I said, make the subject of your application advertising copywriter. And then in square brackets, I said, put your name here. Super duper simple job post. It's probably six lines long, maybe four lines long. It has the key thing, which is make them do something in the subject to weed out crappy applicants. You know, I get a lot of applicants doing this. I get really high quality people. I get some low quality people that I just get rid of. Pretty, pretty easy to write this job post.
Stop Being the Dispatcher, Start Being the CEO: How to Scale Your Field Operations 🛠️
