John Jonas explains that he personally dislikes Facebook and Instagram and therefore delegates his social media marketing to his team in the Philippines. He recounts an anecdote where a team member created an OnlineJobs.ph Facebook page without his prompting, and later he assigned a team member with strong English to run social media. His approach: hire someone (or repurpose an existing team member) with good English or social-media skills, teach them your style, give feedback, and accept that it’s better to have someone do it than to do nothing. He notes the accounts grew substantially despite his non-involvement and signs off as the creator of OnlineJobs.ph.
Questions this video answers
John Jonas.
To his team in the Philippines.
Chapters
How we do social media. So I hate Facebook. And I'm just going to come out and say, I just can't handle getting on to Facebook or on Instagram. And so I get asked all the time, how do you do Facebook? How do you do social media? How do I hire a social media manager for my business? And my typical answer is, I don't really know because I don't do it. But I can tell you it is possible, and here's why. One day I found a Facebook page for onlinejobs Ph. Someone pointed it out to me. I was like, well, where did this come from? I have no idea. I didn't create it. So I sent an email to my team and said, hey, where did this Facebook page come from? Can one of you guys find out? And one of them responded and said, sir, I created that page because I thought onlinejobs page should have a presence on Facebook. I hope that's okay with you. And I was like, well, I don't really know. I mean, it has like a thousand likes or something on it, so I guess it's okay. Then my team started bugging me, like, hey, we should be doing marketing. We should be doing marketing. And I was like, no, I don't. I don't want to do this. I don't like Facebook. Finally, they just started doing it. They started doing marketing, and today, I don't know, we have like, I don't know, a couple hundred thousand likes on Facebook or something like that. Followers. I don't know what it is. And over the years, never made a single post on the Facebook page. So how do you hire someone to do your social media marketing? Well, to me, it doesn't really matter because I wasn't doing it anyway. And so I just hire someone. Actually, I didn't even hire someone. I took someone off of my team who spoke good English and put them in charge because they wanted to be in charge of it for you. How do you hire someone? Well, you either hire someone who knows social media marketing or you hire someone with great English because you already know how to do it. So you're going to teach them how to do it. And if you don't know how to do it, well, it doesn't really matter because you're not doing it anyway, right? So someone else is going to do it better than you're not doing it. And if you do know how to do it, teach someone. Teach them how you do it. Teach them your style, teach them your posts, give them guidance, give them direction when they don't do it right. It's okay. Give them some feedback. At least it's getting done and you're not having to do it. So how do we do social media marketing at onlinejobs Phone? I don't know because I don't do it. But I know that it's getting done and we have a lot of interact. I don't even know we have a lot of interaction or whatever it is. And I'm just thankful that my team in the Philippines is fully capable of handling it for me without me. My name is John Jonas. I created onlinejobs PH to make it easy to find workers in the Philippines. La.
