John Jonas argues that time is inherently more valuable than money and warns against selling one’s time for income. He claims time is limited and irreplaceable, that selling time ties money to limited personal availability, and that others may undercut you on price; he raises the question of how to keep time free while still earning money.
Chapters
So when I evaluate a business opportunity, I know there's always something bigger, there's something sexier, there's something easier, there's something that's going to make you so much money you just have to dive in and get it done. And I don't agree. The part that most people miss is that time is more valuable than money. You can't buy time, you can't get more time, you can't make more time, you can't. You can't do more things by having more money if your money is strapping your time. So how do you keep your time free while still making money? Anytime you sell yourself, you're selling your time for money. And the problem here is time's limited. There's only so much time in the day. And it's not just that there's only so much time in the day. There's only so much time that you want to give other people and then there's always someone else willing to do it cheaper.