John JonasOwner, OnlineJobs.ph · Scale Your Business with Filipino VAs

Why I still hire US copywriters #ytshort

14 Apr 2024 · 1 min

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John Jonas (creator/uploader) explains why he still hires U.S.-based copywriters despite having hired high-performing copywriters from the Philippines. He states that Filipino writers have produced sales copy that generated “hundreds of thousands of dollars,” but that a U.S.-written sales page converted slightly better (5.3% vs ~5.0%), and required less follow-up work to reach peak performance.

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Now I've hired really great copywriters in the Philippines. In fact, I've had people write copy that have sold hundreds of thousands of dollars of stuff. In fact, I've had people write sales copy out of the Philippines that has sold hundreds of thousands of dollars. But even with that understanding, the market of the US Just was not the same as someone in the US Understanding it. Now I have two sales pages right now. One was written in the Philippines, one was written in the U.S. by a really, really good copywriter in the U.S. one converts at five point and one converts at 5.3%. So I mean, the one in the Philippines is just as good as the one in the US I guess. 0.05% not as good, but yeah, really, really good. But I had to do a little bit more work to make that one as good as the other one. Not a lot, but I had. I still had to help with the US Based copy. I had to help with the Philippines based copy. I just had to do a little bit more with the Philippines based copy.