2 CE Find It
This slide‑deck is the second installment of a “6 Steps to Commercial Real Estate Investing” series produced by Commercial Empire and Legacy Wealth Holdings. It focuses on Step 2 – “Find It”, teaching investors how to generate consistent off‑market multifamily deal flow. The deck opens with high‑level statistics about the U.S. apartment market, then outlines five “Rules of the Road” for sourcing deals (buy wholesale, go direct‑to‑seller, target the right locations, apply strict deal criteria, and maintain a sorting mindset). It defines a four‑tier location rating (Class A‑D) and a parallel property‑condition rating, explains the difference between stabilized and value‑add assets, and provides a detailed daily sourcing checklist covering email lists, dial‑for‑dollars, drive‑for‑dollars, online platforms, direct mail, networking, vendors, building‑department records, delinquent billing, and eviction court. The presentation stresses leveraging one’s existing professional network and word‑of‑mouth tactics, then guides the user to establish concrete investment criteria (A/B locations, B/C value‑add properties, strong economic anchors). A ready‑to‑use email outreach template is included, followed by a curated list of software tools and referral links (Reonomy, ActiveCampaign, Snov.io, Namecheap, buyer and deal submission forms). The overall tone is instructional and motivational, aimed at novice‑to‑intermediate investors seeking systematic, repeatable methods for finding and qualifying multifamily opportunities.
Topics
6‑Step CRE Investing Framework – Positioning Step 2 “Find It”
Introduces the broader 6‑step methodology and situates the “Find It” stage as the critical source‑generation phase.
Apartment Market “Fun Facts” – Scope of Opportunity
Key U.S. multifamily inventory statistics (total units, distribution by size) that illustrate market size and potential deal volume.
Rules of the Road – Core Deal‑Sourcing Principles
Five guiding rules: buy wholesale, go direct‑to‑seller, focus on right locations, apply strict criteria, maintain a sorting mentality.
Location & Neighborhood Rating – Class A‑D Framework
A four‑tier classification of markets based on desirability, safety, schools, walkability, and economic anchors.
Property Condition Rating – Class A‑D Asset Quality
Defines property age and condition categories, linking them to renovation needs and risk profile.
Stabilized vs. Value‑Add – Transaction Type Differentiation
Contrasts turnkey, fully‑leased assets with distressed, opportunistic properties, highlighting risk‑return trade‑offs.
Daily Deal‑Sourcing Channels – Off‑Market Lead Generation Checklist
Comprehensive list of daily activities: email lists, dial‑for‑dollars, drive‑for‑dollars, online platforms (Craigslist, MLS, LoopNet, CoStar, Reonomy), direct mail, networking, social media, vendor contacts, building‑department violations, delinquent billing, eviction court.
Leveraging Existing Professional Network & Word‑of‑Mouth
Identifies key contacts (title companies, mortgage brokers, management firms, attorneys, CPAs, etc.) and emphasizes consistent outreach and partnership building.