Google Analytics Experiments lets you test multiple landing page versions to see which converts best. A bankruptcy attorney in Mesa could run four variants to find the winner, and the same method works for PPC campaigns and any ads.
One of the coolest things that we're doing right now is Google Analytics Experiments. And this is A/B testing for anyone who's familiar with that. It's taking 2 different versions of the same thing and seeing which one is better in your customers' eyes. It's just simple product testing. But we use this for our landing pages. Let's say, for instance, that you were a bankruptcy attorney in Mesa, Arizona. Then we might create 4 different versions of that landing page and using Google Analytics will determine what the most successful version of that content is for converting customers. And that's infinitely valuable. You can apply that same technology to pay-per-click, to maximizing the profit that you get from your pay-per-click campaigns. You can apply it to any type of advertising that you do. So we do very exciting experiments with Google Analytics using their Experiments tool.
