SEO is how you get found on Google and Instagram. The video breaks down on-page tactics like keywords versus off-page ones like backlinks, and warns that ignoring Google's EEAT guidelines (Experience, Expertise, Authority, Trust) tanks your discoverability.
What is SEO exactly? SEO is search engine optimization. It's your way to stand out and appear in Google searches, Instagram, and other platforms. On-page SEO includes your keywords, techniques on your webpage or your profile. Off-page SEO is outside your website, like backlinks and other pages, more technical. If you don't use Google's EEAT format, it could make it harder to find. So DM us SEO for more insights.
