The document is a comprehensive instructional compilation from the StrategicMove course, authored by Юлия Билинкис. It combines a practical case study for designing a strategic initiative card using the Riskiest Assumption framework (addressing a low conversion bottleneck in an EdTech startup) with an extensive guide on communicating product strategy across stakeholder groups. Key sections cover: (1) crafting causal hypotheses, identifying the riskiest assumption, designing Minimum Viable Interventions, and setting scale/kill decision gates; (2) a matrix for translating a single strategic bet into the language of CEOs, investors, engineering, product, sales, and marketing; (3) a step‑by‑step Narrative Strategy formula (context‑problem‑choice‑result) and its diagnostic use; (4) a five‑element structure for announcing a kill, preserving trust and learning; (5) the One‑Page Product Strategy Memo template, showing how each memo section derives from Bet Card artifacts; (6) a cautionary case about custom contracts that threaten product focus, illustrating how to frame refusals in the audience’s currency; and (7) practical assignments for learners to create memos, kill messages, and Q&A. The material emphasizes translating strategic bets into actionable experiments, communicating them clearly to varied audiences, and institutionalising honest data through pre‑defined kill criteria.
Topics
Strategic Initiative Card: Diagnosis, Riskiest Assumption, Minimum Viable Intervention, and Decision‑Gate Criteria
Step‑by‑step guide to build a strategic initiative card: formulate a causal hypothesis, pinpoint the riskiest assumption, design a low‑effort Minimum Viable Intervention (e.g., concierge‑style Telegram chat), and define quantitative scale‑vs‑kill decision gates (MDE, conversion thresholds, guardrails). The card turns a conversion bottleneck into a testable bet and a clear go/no‑go rule.
Stakeholder‑Specific Communication Matrix
A matrix that maps each key audience—CEO, investors, engineering, product/UX, sales, marketing—to their currency, preferred language, and focal message, ensuring a single strategic bet is spoken in multiple dialects.
Narrative Strategy Formula (Context‑Problem‑Choice‑Result)
Four‑step storytelling template extracted directly from Bet Card blocks. It guides teams to articulate the context, the problem, the strategic choice, and the expected result, and serves as a diagnostic for bet completeness.
Five‑Element Kill Communication Blueprint
Structured approach for announcing a failed initiative: (1) reminder of pre‑agreed criteria, (2) raw data presentation, (3) knowledge gained, (4) resource reallocation plan, (5) counterfactual cost of continuation. Preserves trust and learning across the organization.
One‑Page Product Strategy Memo Construction
Template that compresses a week’s strategic work into a single A4 page. Each memo section (diagnosis, bet, refusal, metrics, cascade) is directly linked to corresponding Bet Card artifacts, providing a concise, shareable strategy snapshot.
Handling Custom Requests: Protecting Product Focus
Case study of a lucrative bank contract that threatens product architecture. Shows how to refuse in the CEO’s valuation language, framing the decision as protecting core product focus and long‑term ROI.
StrategicMove Methodology Overview
Synthetic view of how product diagnosis, strategic bet formulation, experiment design, and multi‑audience communication interlock within the StrategicMove framework, illustrating the end‑to‑end flow from hypothesis to execution.