Episode 103: 13 List Building Ideas

Welcome to the Create youe Laptop Life podcast, where entrepreneurs all around the world come to learn how to market and grow their online business right from their laptops, wherever they are. We don't have traditional nine to five jobs and we don't want them because financial and lifestyle security and freedom is too important to us.

We know the world is changing for.

The better and that the freelance and entrepreneur economy is the cleaner, greener, smarter way to work for both families and businesses. My name is Julie and this podcast will teach you everything you need to know about creating and growing your laptop life.

Hey everyone, this is Julie and today I'm gonna give you 13 of my favorite free list building ideas. And I know I've talked about this before, but if you are stuck on this idea of an irresistible freebie and you want to build your list, you should pay attention to this podcast episode. So first things first, when you create a free offer, you really want to create it with this irresistible curiosity. You want people to be like, oh, I want to know what's in that. So I actually recommend that you write the headline and the tagline of the.

Lead magnet before you actually create it.

Make sure that it's really curious and it's going to do well on a landing page and then go build the thing that you talked about. So it's a little bit reverse engineering, but it will help make that lead magnet convert higher. Alright, so let's dive into 13 different ideas first. And one of my favorites is called a swipe file. A swipe file is basically something you're already using in your business. It could be an email template, it could be a script, it could be something that you, you know, some sort of standard operating procedure, something that's already in use, that already has social proof and credibility that you are going to give away. So if I said to you gu, I'm going to give away my swipe file of all the emails that I use in my Digital Insiders application funnel, that would be considered a swipe file. The second option for a free lead magnet is a checklist. And these are just quick downloadable guides that help people get something done that has a lot of details and parts. If you are a beginner and you haven't, you know, you don't have a ton of expertise, you can do checklists of like roundup style. So it's like, you know, 50 of the top YouTube channels for XYZ and you can just round up the content and make that a checklist as well so you don't have to, you don't have to create all the original content, you just do the curation of it and put it in a checklist. The third lead magnet idea is a course outline. If you have a big course, did you know that your outline in and of itself is a handy teaching tool? So for example, we have a free course called Move to Gorgeous and it's a basically a step by step how to migrate from one automation tool to the next and the strategies and we could give the outline of that entire migration series and that person would download it and be able to understand the high level steps of everything they have to do. So a course outline, a book outline, anything that's outline ish would work well as an irresistible freebie. The next one, the fourth one, is a Facebook group. You can create a free community. I love this one because you technically don't even need a lead magnet funnel. You can just set up a group and then ask for the email address when they join. And if Facebook likes your group and sees that there's a lot of activity, it will show it as a recommended group and Facebook will do the advertising for you. At one point I was generating about 500 leads a week from a free Facebook group that I didn't even go in craziness. Okay, number five and one that we've seen a lot is a quiz or assessment. I recommend that you do this only if it really makes sense for what you're going to sell on the back end. If you need to filter people and segment people, a quiz is great. Otherwise they are kind of a lot of work and sometimes they're not the most high quality leads. But quizzes and assessments can work. They can get cheap leads. So if you're looking for like huge, you know, amounts of leads quickly, quizzes tend to do that. All right, the next one, number six is a free course. Create a free course. It can be in a members area where you can have the course and then like an image or a lock button that shows what they could unlock. It's a great way to get people into your membership area and then wanting to buy whatever is there. You can also take a module from your course and make that free. Number seven is an ebook. That sounds overwhelming. It sounds like a lot of work. But if you are really wanting a good long term evergreen freebie, I would encourage you to sit down over a weekend, talk about a topic that you love and have a writer take all of that audio and turn it into an ebook. In fact, the highest performing lead magnet I have ever created was an ebook with a 78% opt in rate and it generated over 100,000 leads. I ghost wrote a book called Marketing Secrets and that one did amazing. Number eight, a webinar or a video training. Now, these leads tend to be more expensive, but they also tend to be a little bit more committed because you're asking them to sit down and spend some time with you. A lot of these types of lead magnets, webinars, video trainings, you can actually sell on the end of them because by then they've really gone from cold traffic to warm traffic. Number nine is a workflow. This is a little bit similar to the swipe file, but many of you have advanced workflows in, you know, systems like Asana or ClickUp or Trello, things that you do day in and day out that you could give away. A lot of these tools have a shareable link and so you can create a landing page and then when they opt in, you can deliver that link via email and give away a system, an SOP or an automation. Number 10 is a challenge. Challenges are very, very good for selling something on the back end free. Challenges get highly committed people. Sometimes the leads can be expensive, but they're working with you over five or seven days and then you can sell something on the back end. Challenges are great for build up to a launch of a product. Number 11. This one might be unusual, but if you're an agency or a service provider, a pricing sheet or a pricing guide or, or a detailed description of services can be a lead magnet. I remember being on a site once where I was looking for a designer and I could download their pricing guide but I had to give them the email address. And so using a pricing guide is a great free lead magnet and something you really don't even have to recreate if you already have it in your business. Number 12 is a free trial. If you are doing any sort of membership or SaaS company, a free trial gets that email, gets that lead and it allows you to market to them later. This is one of the easiest ways to build an email list very, very quickly. And number 13, which is seen oftentimes in the ecommerce space kit, but can be used in the digital space, is a coupon or a voucher. Get 20% off. Put your email address in here. So as you can see, these 13 ideas, some are more involved, some are less, but you should be able to get at least three or four ideas from this list, go implement them and start building your list. Talk to you soon if you're ready.

To create, grow, scale your online business. You can go to createyourlaptoplife.com podcast and get a free plan on how you can get started today.