Episode 62: Ideas For Your Next Course!

Welcome to the Create youe Laptop Life podcast, where entrepreneurs all around the world come to learn how to market and grow their online business right from their laptops, wherever they are. We don't have traditional nine to five jobs, and we don't want them because financial and lifestyle security and freedom is too important to us. We know the world is changing for the better and that the freelance and entrepreneur economy is the cleaner, greener, smarter way to work for both families and businesses. My name is Julie, and this podcast will teach you everything you need to know about creating and growing your laptop life. Hey, everybody, this is Julie. Hope you are doing amazing today. I want to give you an easy way to come up with up to 10 course ideas. Probably not 10. Okay, maybe that's a little bit of an exaggeration, but almost 10, maybe 5. Either way, wouldn't you just like one course idea? A lot of people feel like, I want to build a course, I want to do some sort of info product, I want to get in the game, but I just, I just don't know what to build a course on. And so the problem isn't that you can't build a course. The problem is you probably just don't realize how many sellable skills you have. And it's hard to see in ourselves superpowers. We all have them, we all have talents, we have expertise somewhere. It's just difficult for us to see it. I want to preface this podcast by saying that it's important that you don't think that the point of this podcast is to teach you how to sell a course on anything, because I do want you to be an expert over and above anything else. If you are actually an expert at something, you can sell a course on it. It's when people aren't an expert on something that it becomes very difficult to sell. And you see a lot of copycat course creators out there where they say, oh, this person is doing something on Facebook ads. Well, I can teach on Facebook ads. And they teach basically a regurgitated version of something they just learned that's not being an expert. So I know you might be like, oh, crap, I'm not an expert in anything, but I. You probably are an expert in something. Maybe you just haven't thought of it as a passive income product that you can build. So these are the questions that I ask people to answer when they're trying to come up with an idea. So question number one is, I feel most alive when I am. And I gave the example for me. I feel most alive when I'm writing, but I could have answered that a couple different ways. I could also say I feel most alive when I am teaching or, or when I am advocating for a social justice cause. Like, I could have answered it multiple different ways. But when you feel most alive, that's a sign that you are in your zone of genius. Okay. And it doesn't have to be something like marketing related or business related. You could just say, for example, I feel most alive when I am gardening, when I am horseback riding, when I. When I am at Disney World, when I am working on my car. Like, there's a million things that you could put in that answer. Okay. Number two, people come to me when they need help with blank. If you have people that come to you frequently for. I could think of a funny one. People come to me when they need help diagnosing what's wrong with their kid. I know that sounds funny. Most people go to a doctor, but I, I have this whole like, side thing where I know a lot about over the counter medications and I know a lot about childhood illness, probably because I went through every single one. And so I'm really good at spot. At spot treating what's wrong with kids just by looking at rashes or understanding over the counter medications. Now I don't think I could probably make a course on that because that would be a sketch, but it was just a funny thing to say. Yeah, I actually know a ton about over the counter medications and like understanding them. Could that be like a free lead magnet for a health blog? Sure it could, you know, but so just get creative. I know people come to me when they need help with course creation, funnels, marketing, etc. Etc. So ask yourself that question. Number three, whenever Blank comes my way, I'm over the moon, excited to help or work on it. So you want to think of a person with a problem to answer that question. So I would say for whenever someone who is really stuck and afraid in their business comes my way, I'm excited because I'm like, I know how to help you. So whenever someone who has a course that's not selling comes my way, I'm super excited because I can help them. Right? So who is that person that would come to your door, knock on your door and you'd be like, oh my gosh, I'm so excited to help you. There's a chance that that person could be your future avatar. Question number four. Lots of people shake their head in disbelief when they see how I can make a carrot cake, how I can get so much done so fast. How I can lift 700 pounds without breaking a sweat? I don't know. What do you do that people are like, oh, my gosh, I can't believe you do that. Like, my son would be like, how I can beat every Nintendo game ever made on the planet of Earth. Okay, question number five. I remember when I took blank, and I remember having all kinds of ideas on how to make it better. So was there a course that you took where you thought, oh, my gosh, not only did I know all of this stuff already, but I thought of so many things that I could do to make that so much better. If that's true, then chances are you're probably an expert on that course material and someone else has a course on it. So why couldn't you make it better? Number six, if I had to wake up every day and teach blank, I would do so happily for the rest of my life. There's a similar question that says, what could you get up on stage and talk for 90 minutes without needing any notes? That would be a sign that there's subject matter that you know so well that it just literally just like, comes out of you. That's a sign that there's something leverageable there. Number seven, My biggest accomplishment to date is that I have built a house with my own two hands. You know, jumped out of an airplane 75 times. Okay, what have you done so far that you feel like is a major accomplishment in your life that not a lot of people have done? Number eight, I went to school for, you know, if you've spent four, six, eight years getting a degree in something, chances are you have a lot of experience in that field to some degree. You know, maybe you're not working in that profession, but there might be some hints there. For example, I went to school for clinical psychology. It would make sense that I'm excited about marketing because there's a lot of human behavioral psychology wrapped into marketing. And so that's sort of something that's been leveraged. Number nine, I have five plus work years experience in what? If you've worked at something for over five years, you probably can teach on it, right? So I taught piano for 10 years. I could teach a course on piano if I wanted to. I've done music. I've done teaching people how to teach. Right. The art of teaching. And number 10, my friends know me as the Blank fanatic. I answered this as my friends know me as the Disney fanatic. I probably could put out a course on Disney planning and make some decent money. I don't have time right now, but I keep that in my back pocket for another day. My point is that if you answer those 10 questions, it's not as hard as you might think. There are probably things that you don't even realize that you could offer and just go through those questions free write journal and then think, okay, what things am I an expert in? Because it's going to be way easier to sell a course that you're an expert in. So even if it's something kind of random and not something you've seen a lot, but if you're an expert in it, it's going to be way easier to sell it than if you are trying to mimic somebody else where you don't feel like an expert because you don't need to be battling with impostor syndrome while you're trying to build a course. It just take a lot of time and energy. So I hope that was helpful. I know that everybody who wants to get in the infoproduct space can get in the info product space if they just sit down and think about their expertise for a few minutes. Hope you guys have a great week. Appreciate you all. Talk to you soon. If you're ready to create, grow, scale your online business, you can go to createyourlaptoplife.com podcast and get a free plan on how you can get started today. Sam.