Episode 80: Can I Build Funnels For Others If I Don't Have A 7 Figure Funnel Myself?

Welcome to the Create youe Laptop Life podcast, where entrepreneurs all around the world come to learn how to market and grow their online business right from their laptops, wherever they are. We don't have traditional nine to five jobs and we don't want them because financial and lifestyle security and freedom is too important to us. We know the world is changing for the better and that the freelance and entrepreneur economy is the cleaner, greener, smarter way to work for both families and businesses. My name is Julie, and this podcast will teach you everything you need to know about creating and growing your laptop life.

Hey, everyone, this is Julie. Hope you guys are doing amazing. It has been a while since I did a podcast and I have a really valid reason and I'm about to share with you that reason as well as take you behind the scenes a little bit with what has been going on in my world and in my business for the last couple months. And it's two words, FG society. So, back in, I think it was over a year ago, Kathy and I decided that we were going to launch a certification program in our funnel gorgeous business. We both had legacy programs. She had a web design program. I had a digital marketing program. And we knew that we wanted to teach people how to build funnels, how to be certified in not just design and copy, but also offer creation. So I have been neck deep dedicating two to three solid days a week just to build the certification content. Because this is, this is legit, you guys. We are actually certifying people in three areas. Offer creation, funnel copywriting, and funnel design. And so that means creating content that is very easy to digest, easy to reference, easy to use, because there's an exam which is a whole other story in and of itself. Maybe I'll dedicate a podcast episode to that. But we are so excited because we had no idea just how much people were waiting for this program. We thought that we would launch it in May and get maybe, you know, 30 to 50 marketers that wanted to be certified. And lo and behold, we have 400, I believe, and 56 people. So it's really hard for me to create content everywhere when I'm so deep in creating content for a program. I'm coming up for air because phase one and now phase two are rounding completion. So I have just a third left. And, guys, I never thought that I would be able to teach, offer creation and funnel copy in a different way than I've been teaching it for the last four years. And yet I did, which, again, that's another topic for Another day instructional design. We what I want to talk to you guys about today was a very vulnerable, authentic question that came out of the Funnel Gorgeous Society group because I think there's a lot of people listening to this podcast right now that are going to resonate with this thought that she had. So she said that she was feeling really vulnerable and she said, I know that Funnel Gorgeous Society is teaching us how to rock marketing for our clients, but how many of you feel like you have to prove it to yourself first in order to be able to sell it before you can advertise, you have to have a rockstar funnel crushing it for yourself? And I feel like that I'm having that imposter syndrome coming up because I personally don't have a six or seven figure funnel. Who am I to build someone else's? So that is probably a feeling. If you are in the service based industry and you build funnels or you do any kind of digital marketing, you probably feel that. And I want to provide a little bit of encouragement today to this poster, but also to anybody who's listening. There is a reality when it comes to being a service provider and an agency and the reality is that it is a completely different business model than being an influencer or an expert based business. I know because I've done both. When you are an agency, you, your brain and mind is very focused on learning particular skills, right? Funnel, copy, social media, paid ads, all that kind of stuff. So you're heavily focused on developing these skills that allow you to execute campaigns and strategies effectively. You're also heavily focused on client fulfillment. I mean, anyone who runs a service based business knows that it's a lot of work. So when you combine client work and fulfilling client work and also building your skill set, there is not very much time to be the expert influencer. Because in order to have a six figure or a seven figure funnel, in addition to the skills, you actually need the attractive character, you need the product, you need the offer in order to actually make the funnel. So agency owners are not, they don't have the bandwidth to do that second part, right? They need the influencer, the attractive character to do that part because they are so deep in fulfillment and skill building. So I liken it to. It's not that if you haven't built a six figure or seven figure funnel for yourself, it's not because you can't. It's because you don't have that other half because you haven't invested in it. You haven't invested in the branding, photo shoots and doing Facebook lives and building your list and schmoozing with, you know, other JVs and all the things that you have to do to really come out as an expert, you know, business course creator, not to mention building the actual course itself. So it's kind of like you're just, it's like you're missing a chromosome. Not because you can't go get one, you just haven't had time to build one. So for those of you guys who are feeling like imposters, you're not, you're not imposters at all. You just don't have that side of the business. That's the whole point. Agencies come in and provide that system and foundation to those expert influencers who are doing all that other stuff, right? They're doing the Instagrams and the Facebooks and the list building and all that stuff. And they don't want to be invested in the skill of building a funnel. They don't want to spend their energy doing the very thing that you're doing. Which is why the agency or freelancer matching the influencer is such a perfect match. Because both jobs create a tremendous amount of work and they require a tremendous amount of bandwidth. And so if you talk to any influencer who has a big following, they don't have time to learn the skill of how to make their sales page look amazing, right? So that is the key. That is why if you are an agency or service provider, you should not worry about the fact that you haven't built a six or seven figure funnel. Because honestly, that would probably take a tremendous amount of energy and time away from your agency to go out and do all the things you need to do. And that's what makes it a perfect match. So one of the things, it was funny, I was reading through all the comments and someone made a great comment. Her name is Pam. And she said, remember, you can live in an apartment and still know how to build a house. And I think that's very, very true for agencies and freelancers who are building, who are behind the scenes building these amazing funnels. They have great skills, but they don't have those funnels themselves. And that's because their lifestyle and their job don't allow for it. I mean, that was my history too. I was building funnels for other people that were making more money than I was making as a service provider. So that's just the reality. The last thing that I want to say about imposter syndrome is no one who is an imposter actually has imposter syndrome. I'm going to say that again. No one who is an imposter actually has imposter syndrome. So imposter syndrome by its very nature affects non imposters. Okay? So if you're worried about this, you're not an imposter. However, I would just say that a lot of you probably know more than you think you know. If you are in Funnel Gorgeous society and you are working through the curriculum, by the time you are done with this curriculum, you are going to know more than 70 to 80% of Internet marketers. Why? Because I know I've developed the curriculum and I have gone very deep, very deep in the curriculum and I have gone through nuanced strategies that a lot of Internet marketers don't touch on. Why? Because they like to churn out courses that simply show one tactic that's worked really well and then you just replicate that tactic. And instead, in Funnel Gorgeous Society, we're teaching the actual principles of marketing. So a lot of you guys are going to be better than you think you are. And this happens when you start to normalize expertise. I say this all the time. Once your expertise starts to become normal, you don't realize it anymore. It's like none of us realize we have a right and a left arm. It's just normal for us. But for someone who doesn't have arms, if they were to have arms, it would be incredible. It would be like, holy crap, I have arms. So what I will say is that the better you get, the less you're going to feel like an expert. Okay? That is actually a sign that you're getting better because number one, you're normalizing the expertise. And number two, the better you get, the more you tend to see the depth and the more you see the nuance and the more you realize you have a lot to learn that makes you the opposite of an imposter. So for any of you guys listening today who have felt that way, I want to encourage you. If you are in FG society, we've got you. And if you're not an FG society, as soon as it open up, soon as it opens up, I want you guys in there. It is the most amazing program that Kathy and I have ever built. I am convinced that this is, you know, a culmination of five years of instructional design. But you do not have to worry if you don't have a six or seven figure funnel for yourself yet, that you are question your qualifications for building one. Because those who live in apartments still can know how to build houses. Pam Carpenter, thank you so much for that quote. It was amazing. And thank you for the person who asked the question. It made a great podcast episode. Appreciate you all. Talk to you soon.

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