The Chicken Tender Handbook (Kickstarting Now)
In this promotional video, Justin Rhodes introduces an updated edition of his Chicken Tender Handbook to celebrate its 10‑year Kickstarter anniversary. He begins by highlighting the problems of industrial egg production—high cost, inhumane conditions, and a disconnect between consumers and their food source—using the vivid image of eggs originating from a chicken’s cloaca. Rhodes then leverages his 20‑year experience and the success of his original Kickstarter product, noting that he has taught tens of thousands how to raise chickens and produce healthy eggs. The updated handbook promises step‑by‑step guidance covering the entire chicken‑raising lifecycle, from hatching to plate, including homestead design for efficiency, low‑maintenance coop choices, predator protection, and using chickens for garden work and compost. The pitch concludes with a call to bring egg production back to the home, positioning Rhodes as the expert who can help viewers achieve that goal.
